CONCEPTSTADIUM.COM
WHERE YOUR BRAND COMES TO PLAY
THE JOURNAL 2018
NEW LOOK, NEW SPACE BUT STILL…
COMMERCIAL CREATIVES The Concept Stadium is taking things to the next level!
The Concept Stadium’s roots PAGE 2 Our Services PAGE 4-5 CSR is a philosophy that forms part of the heart and soul PAGE 4-5 Our Projects & Space PAGE 6-7
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HERE’S HOW WE’VE GROWN… The Concept Stadium’s roots date back to 2010, when Jonathan Dalli and Jonathan Chetcuti began working on small client jobs together after hours. In 2012, they took the plunge to found a boutique marketing consultancy company – and The Concept Stadium was born! We’ve since been providing a variety of Branding, Design & AV, Web & Social Media, PR & CSR, Events and Marketing Strategy for a growing list of local and international clients.
2010
2012
2013
2014
Jonathans began working together by forming a partnership
The Concept Stadium was born including the incorporation of a limited liability company
First office opened in Mosta
Became a team of five
Appointed Marketing Partner for JCI European Conference
Appointed marketing partner of Rotary Regional Meeting in Malta
Engaged Carrefour Products as first franchised localised client
Jonathan Dalli awarded ‘The Outstanding Young Person’ for business and entrepreneurial achievements by Junior Chamber International - Malta
COMMERCIAL CREATIVES 2
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Signed partnership deal with Bianco-Arancio; an Italian design and project management firm
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the team We’re fortunate to have a great team of people who share the same mindset, goals and most importantly, sense of humour. Everyone brings their own strength to the game and as a result, we’re able to offer a variety of top services to all our clients.
The Communication Strategists are communicators who think of go-to-market strategies as well as mapping out marketing activations with clearly-defined KPIs. Led by:
Jonathan Dalli Founder & CEO Jonathan Chetcuti Founder & COO
The Coordination Superstars bring everything together, from events to marketing campaigns, be them abovethe-line or below-the-line. The Conversation Starters are those who speak to (big or niche) audiences on digital platforms and social media channels ensuring such digital outreach optimization
is achieved at all times by turning online numbers into followers. The Creative Studio is composed of a team of graphic and UX designers, who come up with disruptive yet traditional concepts that make outstanding advertising campaigns, ensuring your brand stands out in a world of clutter, contributing to added client revenue. The Coding Superheroes are those technical and web architects who put brands on the world’s biggest shop window, the Internet. The Calculating Stars are those who ensure that budgets are the norm, not the exception; by making organization out of data and numbers.
2015
2016
2017
2018
Became a team of six
Became a team of eight
Became a team of eleven
Became a team of fourteen
Naxxar became the new home of the Concept Stadium
Jonathan Dalli was keynote speaker during Global Entrepreneurship Week
Attended London WordPress Camp
Contributed at OFFSET Creative Festival in Dublin
Signed sponsorship agreement with JCI Malta
Became ISO 9001 Certified
Participated in Digital Design Days in Milan
Extended Offices including refurbishment
Jonathan Dalli delivered Marketing Masterclass at the JCI World Congress in Amsterdam
Engaged by India’s Streamcast Group
Won Unilever Personal & Home Care Creative Account Management Pitch
Won Unilever Ambient & Chilled Foods Creative Account Management Pitch
Brand new look! Won Crane Currency Creative Account Management Pitch
‘The Concept Stadium’ is the brand name and registered trademark of ‘Concept to Completion Ltd.’ Certificate No 66-MT ISO 9001
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DESIGN & AV With a market that’s oversaturated and cluttered with visuals and messages, good design is crucial. We pride ourselves in developing kickass marketing collateral and audio-visual productions that are designed to sell; and leave a lasting impression on consumers. After all, we are the Commercial Creatives.
OUR SERVICES BRANDING
WEB UX/UI
A brand is more than a logo, and we recognise this. A strong brand identity, first and foremost, harmonises company legacy, values, target audience, emotions and distinctive style. We love sinking our teeth into a new project and watching it come to life in order to develope brand equity for our clients.
We understand that a strong web presence is crucial in today’s competitive market, and first impressions count. The Concept Stadium specialises in creating premium websites that keep in mind the user and UX, our clients’ requirements and a smooth UI.
CORPORATE SOCIAL RESPONSIBILITY
IS A PHILOSOPHY
that forms part of the heart and soul of the team at The Concept Stadium Since our early days we have been working on increasing our CSR efforts, both within the team as well as by participating in and proposing (to clients & prospect) various initiatives and projects. Some of our CSR efforts to date include providing marketing support for Junior Chamber International, sponsoring a child’s education in Kenya since 2014, helping out in the kitchen of Dar Tal-Providenza, joining a CSR initiative at St Joseph Home, organising activities for children from the Ursuline
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Sisters’ Creche, rebranding a business network, collecting items for a Food Drive, and more. Inspiring others and especially offering one’s time is something priceless. Giving is not just about making a donation; it’s about making a difference. And this because we genuinely believe that we can build additional brand equity by being socially responsible.
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PR & EVENTS Have you done something newsworthy and want to share it with the public? We believe that PR is more than just publicity. Public relations, or as we prefer referring to it – Public Perception is about engaging with the public to create a long-term link and increase brand awareness. We also love organising events; they’re a great way to promote a business or product and network with clients and the media. From coordinating venues to other complementary event-must-haves, we love to see a concept come together.
DIGITAL & SOCIAL
STRATEGY & COMMUNICATION
Facebook, Instagram, LinkedIN, Twitter… we’re always online. We understand how these platforms work and we know how to create content that communicates our clients’ messages by engaging with current & potential customers. This in turn helps to brand build and drive sales, by ensuring we meet our Digital Key Performance Indicators.
2014 Started sponsoring a child’s education in Kenya
As we like to say, we’re your marketing partner. A solid marketing strategy needs to be specific, measurable, attainable, realistic and time-sensitive. We sit down with you, find out exactly what you need and create a bespoke on-budget plan to reach your goals.
Assisted in Blood Donation Drive at Hardrocks Business Park
Mentored JCI Malta Executive Team in PR Efforts
2015
Organised first CSR Team Event with Tarxien Children’s Creche
Shireburn Software with Blood Donation 2016 Assisted Campaign at Malta International Airport
Hosted 2nd consecutive CSR Event with Ursuline Sisters Children’s Creche
Corporate Social Responsibility Day at St. Joseph Home
Rebranded The Sync Hub (a Conscious Business Network)
up Ġnien l-Għarusa tal-Mosta on 2017 Cleaned National Clean Up Day
Extended Sponsorship towards Sponsor My Future – an NGO assisting the education of children in Kenya
Marketing Knowledge with 2018 Shared MCAST Marketing Lecturers
Jonathan Chetcuti addresses Rotary Youth Leadership Awards in Malta
Assisted in Blood Donation Drive “Bloody Heroes” at Skyparks
‘The Concept Stadium’ is the brand name and registered trademark of ‘Concept to Completion Ltd.’ Certificate No 66-MT ISO 9001
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OUR PROJECTS
Check out what we’ve been up to
VALYOU SUPERMARKETS
One of our exciting projects to date, the creation of the Valyou brand was a fantastic project that brought our team together. The Concept Stadium spearheaded the rebranding exercise with market research that allowed us to engage in an in-depth thought-process to generate a brand name that encapsulates the key values and service proposition.
Other notable activations include Dove’s “Jien Sabiħa” campaign, where we localised the values that form part of this iconic brand; that of helping women everywhere love themselves. We also developed and localised the “Grazzi Pa” campaign – a brandengagement activation centred around a father figure in our life. Knorr is another memorable brand, with our most prominent and in-house conceived “Oh My Knorr” campaign focusing on home cooking. This campaign included in-store branding and cooking demos, recipe booklets, vehicle wrapping, digital & print ads, and more. All was reflected across the brand’s social media channels, communicating a cohesive campaign.
Activations include extensive digital marketing, major newspaper wrap-around and print advertising, in-store signage & collateral, bus and outdoor advertising and audiovisual productions.
STREAMCAST TECHNOLOGIES
Streamcast Technologies, a leading global technology group from India, that provides cloud based SaaS streaming services to internet infrastructure owners, entrusted the Concept Stadium with managing the public perception of their first international data centre inauguration in Marsa, as well as developing their global corporate website. Managing such PR efforts, resulted in Advertising-Value-Equivalent that led to coverage on a number of printed newspapers, television stations and online portals. Exposure at the Malta International Airport aided Streamcast Technologies in having a strong introduction to the local market.
CRANE CURRENCY
UNILEVER
Having first started working with Unilever in 2015, we’ve built an impressive portfolio of marketing collateral, in-store and out-of-home activations, media exposure, TVCs, social & digital management and so much more. From TRESemmé at Malta Fashion Week, to Flora ProActiv at Science In The City, we’ve been busy! One of our latest projects included event management, digital content and the creation of the brand identity for the recently-held Algida Malta Beach Volley in the City activation, included in the Valletta 2018 Capital of Culture Events.
Crane Currency is a fully integrated supplier of secure, durable and well-designed banknotes for central banks all over the world. The Concept Stadium was appointed marketing and PR partner for this prestigious global company. Whilst our Web team designed and developed the Malta micro-site, our Events & PR team managed the ribbon-cutting inauguration of the new printing press opened in Hal-Far. This included organising and curating audio-visual effects, photographers and videographers, media & press, and Government officials on the day, including the design of invitations and on-site branding, and everything else needed for this momentous occasion.
FINANCEMALTA
We were appointed Marketing Partner for the 10th Annual FinanceMalta Conference, which came at a crucial time for the financial services industry. Our Creative Studio conceived a contemporary, cutting-edge conference key visual, which was also reflected in the overall branding of the conference, including an e-invitation, a 36-page conference programme, social media designs and custom signage during the event.
FOR MORE PROJECTS AND CASE STUDIES VISIT OUR BRAND NEW WEBSITE
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FUN, BRIGHT & COMFORTABLE OFFICES ARE GREAT FOR PRODUCTIVITY With both our team and portfolio growing, we were in need of more space! So after a couple of weeks of dust, our office was transformed into a more modern brainstorming workspace that has allowed our different service areas more room to be creative. We now boast a fully-fledged Creative Studio, a stylish boardroom that’s a pleasure to be in, upgraded server facilities, an indoor lounge area and outdoor barbecue area. We also have great coffee and are spoilt for choice with 3 machines! With design-and-digital inspired murals and a growing collection of sports memorabilia, this sets the ideal scene for marketers and creatives to create magic. Apart from being a great source of natural light, our relaxing environment often houses spontaneous Friday BBQs and out-of-the-box idea-generation sessions over a beer or two. And if you think you can hit a bull’s eye, we invite you for a round of darts!
We like to work hard, but also play hard.
‘The Concept Stadium’ is the brand name and registered trademark of ‘Concept to Completion Ltd.’ Certificate No 66-MT ISO 9001
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let’s chat... If you want inspiration for your brand or website, need to step up your content game or digital presence, want help with your business strategy and how to go to market, or are looking for PR and Events organisation...
+356 2722 5587 TEAM@CONCEPTSTADIUM.COM CONCEPTSTADIUM.COM
BRANDING | DESIGN & AV | WEB UX/UI | DIGITAL & SOCIAL PR & EVENTS | STRATEGY & COMMUNICATION
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