H O N G KO N G L I V E A U C T I O N N O W A C C E P T I N G P R O P E RT I E S NOVEMBER 2019 | REACH GLOBAL BUYERS. SELL THIS YEAR.
HongKongLiveAuction.com | +1 212.729.6056 | inquiries@conciergeauctions.com
I N T R O D U C E YO U R P R O P E R T Y TO A W O R L D OF QUALIFIED BUYERS This November, we will showcase 12-15 of the finest properties from North America and Europe at a live auction in Hong Kong. Selected properties will receive exposure via our proven platform plus additional international outreach. Bidding will also be open online to allow global buyers to participate alongside attendees at the live auction in Hong Kong. This is your opportunity to sell before the end of the year by reaching some of the wealthiest people in the world who are actively looking to establish an international presence. The properties in this sale are highly vetted and space is limited. Email inquiries@conciergeauctions.com or call +1 212.729.6056 to discuss your property.
TIMING + + O C TO B E R 1 Deadline for Signing ++ 2 WEEKS Marketing & Sales Preparation + + O C TO B E R 7 – O C TO B E R 1 5 Properties Launch ++ 4–6 WEEKS Exposure Cycle + + N OV E M B E R 1 2 Bidding Opens Online + + NOVEMBER 15 CST/NOVEMBER 16 HST Bidding Ends Live in Hong Kong
HongKongLiveAuction.com | +1 212.729.6056 | inquiries@conciergeauctions.com
O U R L A S T G LO B A L SALE BROUGHT MORE THAN 140 BIDDERS AND R E S U LT E D I N MORE THAN $67M IN SOLD PROPERTIES.
G LO B A L R E AC H : P L AT F O R M H I G H L I G H T S Properties will receive direct reach to targeted members of our global database of more than 600,000 individuals, including our Private Client Group of buyers, agents, and industry experts. We also reach high-net-worth buyers in key feeder markets for your property’s location. Only the finest properties are selected for our platform—just one of every 20. Our process typically results in 300 prospects, 25+ showings, and multiple buyers competing for your property. Campaign highlights include:
P U B L I C R E L AT I O N S
SALES
+ + Inclusion in monthly “lineup” release, distributed via national wire
+ + Daily showings
EMAIL MARKETING
+ + Dedicated, onsite Project Sales Manager
+ + Inclusion in “Auction Alert ®” email, distributed to 80,000+ weekly subscribers
+ + Market, key influencer, and broker/agent outreach
+ + Drip email campaign + + “Preview Invite” sent to key market agents
A DV E RT I S I N G + + Custom key market print advertising plan + + Google Display Network display and retargeting banner ads; The entire Google Display Network reaches over 90% of internet users worldwide (Sample sites include WSJ.com, Entrepreneur.com, Forbes.com, NYTimes.com) + + Google AdWords property location/location keyword campaign + + Facebook advertising campaign, targeting new potential buyers, agents, and executives in target markets + + Facebook retargeter campaign, reaching visitors of your property’s page on ConciergeAuctions.com + + Property listings on LuxuryRealEstate.com, Realtor.com, Zillow.com, and Trulia.com (based on MLS feed)
+ + Preview event
C O L L AT E R A L + + High-quality photography + + Custom messaging + + High-quality print collateral and signage + + Radius or key market mailing + + Inclusion in monthly catalogue, direct mailed to members of our Private Client Group and HNW homeowners
ADDITIONAL EXPOSURE + + National print advertising in The Wall Street Journal MANSIONS + + Additional advertising on Mansion Global, geo-targeted to greater Asia-Pacific, Europe, and the Middle East + + Exposure on Juwai.com, the largest and most authoritative source for global property in Chinese
HongKongLiveAuction.com | +1 212.729.6056 | inquiries@conciergeauctions.com
B U Y E R LO C AT I O N S P E R C E N T O F U LT R A - H I G H - N E T- W O RT H I N D I V I D U A L S P L A N N I N G TO B U Y A H O M E O U T S I D E O F T H E I R C O U N T RY O F R E S I D E N C E I N 2 0 1 9 / 2 0 2 0 . 2
EUROPE
21%
NORTH AMERICA
11%
ASIA
25% MIDDLE EAST
27%
LATIN AMERICA
56%
212,6 15 H O USE H OL D S HAVE AS S E TS OF M O R E TH AN U S D $30M ( €28. 2M) 1
+ + 10% of ultra-high-net-worth individuals own at least five residences .
1
+ + Real estate makes up 23% of ultra-high-net-worth portfolios in Asia; higher than the global average of 21% . 2 + + 65% of Chinese buyers paid all cash.
3
+ + Chinese overseas property transactions are predicted to hit US$220 billion by 2020.
3
Source: 1 WealthX; 2 Knight Frank; 3 Juwai.com
HongKongLiveAuction.com | +1 212.729.6056 | inquiries@conciergeauctions.com
T H E R E S U LT ? R ECO R D - B R E A K I N G SA L E S
WORLD RECORD FOR THE HIGHEST PRICE E V E R AC H I E V E D F O R A U . S . H O M E AT AUCTION AND THE HIGHEST PRICE EVER I N B R O WA R D C O U N T Y.
In cooperation with Mayi de la Vega of ONE Sotheby’s International Realty
H I L L S B O R O B E A C H , F LO R I D A | P L AYA V I S TA I S L E SOLD | LISTED FOR $159M
I hired Concierge Auctions because their reach to the most elite buyers across the globe is unsurpassed, and I’ve been equally impressed by the attention to detail and business acumen of their entire organization. If I had the chance to sell this property again, Concierge Auctions would be my first call. They are the best organization in the world to produce the highest price for one-of-a-kind properties in an efficient manner.” Robert Pereira, Seller PROSPECTS
1,800+
SHOWINGS
29
BIDDERS
11
HongKongLiveAuction.com | +1 212.729.6056 | inquiries@conciergeauctions.com
S E L L E R S AT I S FAC T I O N T H E W O R L D OV E R DALLAS, TX WALNUT PLACE SOLD $38.9M PROSPECTS 2,800+ BIDDERS 12 “Walnut Place is a one-of-a-kind historic estate that required an equally unique owner who could appreciate the rarity of the offering and its future potential. Through its tremendous global outreach, Concierge Auctions has the ability to find that one perfect buyer, which is what happened here this week at Walnut Place. It’s a successful working relationship we hope to continue for years to come.” Allie Beth Allman, Listing Agent In cooperation with Allie Beth Allman, CEO and founder of Allie Beth Allman & Associates
RANCHO SANTA FE, CALIFORNIA 6885 LA VALLE PLATEADA SOLD $4.653M SHOWINGS 31 BIDDERS 10 “The global exposure generated by the Concierge Auctions team throughout this process has been pivotal to attracting highnet-worth individuals around the world; the luckiest of whom will carry out the legacy of my family home.” Wendy Walker, Seller
In cooperation with Deborah Greenspan of Pacific Sotheby’s International Realty
ConciergeAuctions.com | +1 212.729.6056 | inquiries@conciergeauctions.com Concierge Auctions, LLC is a provider of auction marketing services, is not a brokerage, and is not directly involved in selling real property. The services referred to herein are not available to residents of any state where prohibited by applicable state law. Concierge Auctions, LLC, its agents and affiliates, broker partners, auctioneers, and Sellers do not warrant or guaranty the accuracy or completeness of any information contained herein and shall have no liability for errors or omissions or inaccuracies under any circumstances in this or any other property listings or advertising, promotional or publicity statements and materials. This is not meant as a solicitation for listings. Brokers are fully protected and encouraged to participate. Concierge Auctions. Equal Housing Opportunity. All rights reserved.
OV E R U S D $ 2 B I N WORLDWIDE SALES LAKE COMO, ITALY VILLA PASSALACQUA SOLD | Listed for €100M PROSPECTS 2,100+ SHOWINGS 23 “I am delighted we have successfully identified a new steward for this iconic property. The Concierge Auctions team, in conjunction with listing agents Alessia Bagni, Como Relocation Services, and John Bracco, delivered more than I ever could have expected on multiple fronts. And, most importantly, they positioned the property directly in front of many of the most affluent buyers in the world, resulting in one lucky new owner.” Jim Cantwell, Seller In cooperation with John Bracco of Immobilsarda Christie’s International Real Estate
LOS CABOS, MEXICO CASA KAREN SOLD $2.6M OPEN HOUSE VISITORS 259 BIDDERS 7 “I firmly believe working with Concierge Auctions is the best way to sell a home, not only just here in Mexico, but worldwide. Their recipe for success works—period.” Karen Redekop, Seller
In cooperation with Debra Dodson of Cabo Gold Realty in Cabo San Lucas
HongKongLiveAuction.com | +1 212.729.6056 | inquiries@conciergeauctions.com