H O N G KO N G L I V E A U C T I O N N O W A C C E P T I N G P R O P E RT I E S NOVEMBER 2019 | REACH GLOBAL BUYERS. SELL THIS YEAR.
HongKongLiveAuction.com | +1 212.729.6056 | inquiries@conciergeauctions.com
I N T R O D U C E YO U R P R O P E R T Y TO A W O R L D OF QUALIFIED BUYERS This November, we will showcase 12-15 of the finest properties from North America and Europe at a live auction in Hong Kong. Selected properties will receive exposure via our proven platform plus additional international outreach. Bidding will also be open online to allow global buyers to participate alongside attendees at the live auction in Hong Kong. This is your opportunity to sell before the end of the year by reaching some of the wealthiest people in the world who are actively looking to establish an international presence. The properties in this sale are highly vetted and space is limited. Email inquiries@conciergeauctions.com or call +1 212.729.6056 to discuss your property.
TIMING + + O C TO B E R 1 Deadline for Signing ++ 2 WEEKS Marketing & Sales Preparation + + O C TO B E R 7 – O C TO B E R 1 5 Properties Launch ++ 4–5 WEEKS Exposure Cycle + + N OV E M B E R 1 2 Bidding Opens Online + + N OV E M B E R 1 5 C S T/ N OV E M B E R 1 6 H S T Bidding Ends Live in Hong Kong
HongKongLiveAuction.com | +1 212.729.6056 | inquiries@conciergeauctions.com
O U R L A S T G LO B A L SALE BROUGHT MORE THAN 140 BIDDERS AND R E S U LT E D I N MORE THAN $67M IN SOLD PROPERTIES.
G LO B A L R E AC H : P L AT F O R M H I G H L I G H T S Properties will receive direct reach to targeted members of our global database of more than 600,000 individuals, including our Private Client Group of buyers, agents, and industry experts. We also reach high-net-worth buyers in key feeder markets for your property’s location. Only the finest properties are selected for our platform—just one of every 20. Our process typically results in 300 prospects, 25+ showings, and multiple buyers competing for your property. Campaign highlights include:
P U B L I C R E L AT I O N S
SALES
+ + Inclusion in monthly “lineup” release, distributed via national wire
+ + Daily showings
EMAIL MARKETING
+ + Dedicated, onsite Project Sales Manager
+ + Inclusion in “Auction Alert ®” email, distributed to 80,000+ weekly subscribers
+ + Market, key influencer, and broker/agent outreach
+ + Drip email campaign + + “Preview Invite” sent to key market agents
A DV E RT I S I N G + + Custom key market print advertising plan + + Google Display Network display and retargeting banner ads; The entire Google Display Network reaches over 90% of internet users worldwide (Sample sites include WSJ.com, Entrepreneur.com, Forbes.com, NYTimes.com) + + Google AdWords property location/location keyword campaign + + Facebook advertising campaign, targeting new potential buyers, agents, and executives in target markets + + Facebook retargeter campaign, reaching visitors of your property’s page on ConciergeAuctions.com + + Property listings on LuxuryRealEstate.com, Realtor.com, Zillow.com, and Trulia.com (based on MLS feed)
+ + Preview event
C O L L AT E R A L + + High-quality photography + + Custom messaging + + High-quality print collateral and signage + + Radius or key market mailing + + Inclusion in monthly catalogue, direct mailed to members of our Private Client Group and HNW homeowners
ADDITIONAL EXPOSURE + + National print advertising in The Wall Street Journal MANSIONS + + Additional advertising on Mansion Global, geo-targeted to greater Asia-Pacific, Europe, and the Middle East + + Exposure on Juwai.com, the largest and most authoritative source for global property in Chinese
HongKongLiveAuction.com | +1 212.729.6056 | inquiries@conciergeauctions.com
B U Y E R LO C AT I O N S P E R C E N T O F U LT R A - H I G H - N E T- W O RT H I N D I V I D U A L S P L A N N I N G TO B U Y A H O M E O U T S I D E O F T H E I R C O U N T RY O F R E S I D E N C E I N 2 0 1 9 / 2 0 2 0 . 2
EUROPE
21%
NORTH AMERICA
11%
ASIA
25% MIDDLE EAST
27%
LATIN AMERICA
56%
2 1 2 , 6 1 5 H O U S EH OLD S HAVE A S S ETS O F M O R E T H A N US D $30M ( €28.2M ) 1
+ + 1 0 % of u lt ra - h ig h - n et - wo r t h in div idua ls own at leas t fi ve res i den ces .
1
+ + Re al e s t ate ma ke s u p 23% of u l t ra - h igh -n et-worth portfoli os i n As i a; h i gh er th an th e glo b a l ave rage of 21% . 2 + + 65% of Chinese buyers paid all cash.
3
+ + C hine s e overse a s property transactions a re predi c ted to h i t U S$ 2 2 0 bi lli on by 2 0 2 0 .
3
Source: 1 WealthX; 2 Knight Frank; 3 Juwai.com
HongKongLiveAuction.com | +1 212.729.6056 | inquiries@conciergeauctions.com
T H E R E S U LT ? RECORD BREAKING SALES
RECORD FOR THE HIGHEST PRICE E V E R AC H I E V E D F O R A H O M E S O L D AT AUCTION IN EUROPE.
In cooperation with Guive Emami of Naef Prestige
G E N E VA , S W I T Z E R L A N D | C H ÂT E A U D E P R O M E N T H O U X SOLD | LISTED FOR CHF50M
Concierge Auctions are without doubt the premier auction providers in the international market today. Their marketing capabilities were simply fantastic, exposing the opportunity to an incredibly wide global audience while their attentive and highly personal service ensured that our client was fully informed throughout the process.” Alex Koch de Gooreynd, Listing Agent
PROSPECTS
1,700+
SHOWINGS
44
BIDDERS
10
HongKongLiveAuction.com | +1 212.729.6056 | inquiries@conciergeauctions.com
S E L L E R S AT I S FAC T I O N T H E W O R L D OV E R LAKE COMO, ITALY VILLA PASSALACQUA SOLD | Listed for €100M PROSPECTS 2,100+ SHOWINGS 23 “I am delighted we have successfully identified a new steward for this iconic property. The Concierge Auctions team, in conjunction with listing agents Alessia Bagni, Como Relocation Services, and John Bracco, delivered more than I ever could have expected on multiple fronts. And, most importantly, they positioned the property directly in front of many of the most affluent buyers in the world, resulting in one lucky new owner.” Jim Cantwell, Seller
In cooperation with John Bracco of Immobilsarda Christie’s International Real Estate
NEAR EVIAN, FRANCE CASA 26 SOLD $2.46M PROSPECTS 1,200+ BIDDERS 3 “I am impressed with how knowledgeable and dedicated the Concierge Auctions team were throughout the auction process. They were able to show potential buyers around the property with ease and were well-versed to answer all questions relating to its history. Additionally, the team’s marketing efforts were top notch and garnered great international exposure. I highly recommend the team’s services to any of my luxury property sellers.” Laurent Guerineau, Listing Agent In cooperation with Laurent Guerineau of Knight Frank – Building Majestic
ConciergeAuctions.com | +1 212.729.6056 | inquiries@conciergeauctions.com Concierge Auctions, LLC is a provider of auction marketing services, is not a brokerage, and is not directly involved in selling real property. The services referred to herein are not available to residents of any state where prohibited by applicable state law. Concierge Auctions, LLC, its agents and affiliates, broker partners, auctioneers, and Sellers do not warrant or guaranty the accuracy or completeness of any information contained herein and shall have no liability for errors or omissions or inaccuracies under any circumstances in this or any other property listings or advertising, promotional or publicity statements and materials. This is not meant as a solicitation for listings. Brokers are fully protected and encouraged to participate. Concierge Auctions. Equal Housing Opportunity. All rights reserved.