N E W YO R K C I T Y L I V E A U C T I O N N O W A C C E P T I N G P R O P E RT I E S DECEMBER 2019 | REACH GLOBAL BUYERS. SELL THIS YEAR.
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REALIZE YOUR RESOLUTION. S E L L BY T H E N E W Y E A R .
OUR DECEMBER LIVE AUCTION COULD BE
This December, we will showcase some of the finest properties from across the globe at a live auction in New York City.
YO U R L A S T C H A N C E TO
Selected properties will receive exposure via our proven platform plus additional international outreach. Bidding will also be open online to allow global buyers to participate alongside attendees at the live auction.
BEFORE 2020.
This is your opportunity to sell before the end of the year by reaching some of the wealthiest people in the world who are actively looking to establish presence in the U.S. The properties in this sale are highly vetted and space is limited. Email inquiries@conciergeauctions.com or call +1 212.729.6056 to discuss your property.
TIMING + + N OV E M B E R 4 Deadline for Signing ++ 2 WEEKS Marketing & Sales Preparation + + N OV E M B E R 1 2 – 1 9 Properties Launch ++ 4–6 WEEKS Exposure Cycle ++ DECEMBER 13 Bidding Opens Online ++ DECEMBER 19 Bidding Ends Live in New York City
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S E L L YO U R P R O P E R T Y
G LO B A L R E AC H : P L AT F O R M H I G H L I G H T S
D E A D L I N E TO S I G N N OV E M B E R 4 , 2 0 1 9
Properties will receive direct reach to targeted members of our global database of more than 600,000 individuals, including our Private Client Group of buyers, agents, and industry experts. We also reach high-net-worth buyers in key feeder markets for your property’s location. Only the finest properties are selected for our platform—just one of every 20. Our process typically results in 300 prospects, 25+ showings, and multiple buyers competing for your property. Campaign highlights include:
P U B L I C R E L AT I O N S
SALES
+ + Inclusion in monthly “lineup” release, distributed via national wire
+ + Daily showings
EMAIL MARKETING
+ + Dedicated, onsite Project Sales Manager
+ + Inclusion in “Auction Alert ®” email, distributed to 80,000+ weekly subscribers
+ + Market, key influencer, and broker/agent outreach
+ + Drip email campaign + + “Preview Invite” sent to key market agents
A DV E RT I S I N G + + Custom key market print advertising plan + + Google Display Network display and retargeting banner ads; The entire Google Display Network reaches over 90% of internet users worldwide (Sample sites include WSJ.com, Entrepreneur.com, Forbes.com, NYTimes.com) + + Google AdWords property location/location keyword campaign + + Facebook advertising campaign, targeting new potential buyers, agents, and executives in target markets + + Facebook retargeter campaign, reaching visitors of your property’s page on ConciergeAuctions.com + + Property listings on LuxuryRealEstate.com, Realtor.com, Zillow.com, and Trulia.com (based on MLS feed)
+ + Preview event
C O L L AT E R A L + + High-quality photography + + Custom messaging + + High-quality print collateral and signage + + Radius or key market mailing + + Inclusion in monthly catalogue, direct mailed to members of our Private Client Group and high-net-worth property owners.
ADDITIONAL EXPOSURE + + National print advertising in The Wall Street Journal MANSIONS + + Additional exposure on Mansion Global, geotargeted to greater Asia-Pacific, Europe, and the Middle East + + Exposure on Juwai.com, the largest and most authoritative source for global property in Chinese
NYCLiveAuction.com | +1 212.729.6056 | inquiries@conciergeauctions.com
I N T R O D U C E YO U R P R O P E R T Y TO A WORLD OF QUALIFIED BUYERS Luxury property owners can benefit from selling quickly as real estate markets continue to soften due to political uncertainty, rising interest rates, and tax code changes. + + Real estate prices rise 1.5% more slowly in an election year † + + 8% of international buyers purchased properties of $1M+ compared with 3% of domestic buyers. + + 63% of non-resident, international buyers paid all cash. ++ The #1 reason international buyers cited for not buying U.S. residential property was that they could not find a property to purchase. + + 65% of international buyers purchased single-family homes, 16% purchased condominiums, and 11% purchased townhomes.
FOREIGN PURCHASES OF U . S . R E S I D E N T I A L R E A L E S TAT E ( $ U S D ) * APRIL 2018–MARCH 2019
CANADA
$8.0
BILLION
UK
$3.8
BILLION
CHINA
$13.4 MEXICO
$2.3
BILLION
INDIA
BILLION
$6.9
BILLION
†movoto.com *National Association of Realtors
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T H E R E S U LT ? RECORD BREAKING SALES 4 1 A R V I D A PA R K WAY SOLD | LISTED FOR $68M In collaboration with Marc Hameroff and Lourdes Alatriste of Engel & Vรถlkers
2019 H IG H ES T SAL E P RI C E IN CO R A L GA B L ES , F LORI DA
PROSPECTS
3,000+
SHOWINGS
20
BIDDERS
6
NYCLiveAuction.com | +1 212.729.6056 | inquiries@conciergeauctions.com
S E L L E R S AT I S FAC T I O N T H E W O R L D OV E R RANCHO SANTA FE, CALIFORNIA HACIENDA DE LAS PALMAS SOLD | Listed for $19.75M PRE-AUCTION OFFER “The auction process generated great exposure for the property within an accelerated time period. We were pleased the Concierge Auctions team found a new family to enjoy the home as much as we have. In fact, as a result of the heightened interest, we negotiated the sale pre-auction. There is no doubt in my mind that the auction process brought us the buyer. It was the right decision.” Rick Nicholas, Seller In cooperation with Seth O’Byrne of Pacific Sotheby’s International Realty
DALLAS, TEXAS WALNUT PLACE SOLD $38.9M PROSPECTS 2,800+ BIDDERS 12 “Walnut Place is a one-of-a-kind historic estate that required an equally unique owner who could appreciate the rarity of the offering and its future potential. Through its tremendous global outreach, Concierge Auctions has the ability to find that one perfect buyer, which is what happened here this week at Walnut Place. It’s a successful working relationship we hope to continue for years to come.” Allie Beth Allman, Listing Agent In cooperation with Allie Beth Allman, CEO and founder of Allie Beth Allman & Associates
ConciergeAuctions.com | +1 212.729.6056 | inquiries@conciergeauctions.com Concierge Auctions, LLC is a provider of auction marketing services, is not a brokerage, and is not directly involved in selling real property. The services referred to herein are not available to residents of any state where prohibited by applicable state law. Concierge Auctions, LLC, its agents and affiliates, broker partners, auctioneers, and Sellers do not warrant or guaranty the accuracy or completeness of any information contained herein and shall have no liability for errors or omissions or inaccuracies under any circumstances in this or any other property listings or advertising, promotional or publicity statements and materials. This is not meant as a solicitation for listings. Brokers are fully protected and encouraged to participate. Concierge Auctions. Equal Housing Opportunity. All rights reserved.