November Live Auction | Brochure

Concierge Auctions is pleased to present an exclusive sale featuring a hand-picked selection of trophy properties from around the world, with bidding closing live in New York City at The Peninsula

Properties will receive exposure via our proven platform and global database of 850,000 high-net-worth clientele—including direct access to buyers in key feeder markets and the world’s fastest-growing luxury cities.

This is your opportunity to reach the highest net worth buyers in the world, and sell by the end of the year. Properties are highly vetted, and space is limited.

Timing

Live: 16 November

Consignment & Passed

Underwriting: 29 September

Consignments

+1 917.719.8426

NYCLiveAuction.com

The World Leader.

Sotheby’s Concierge Auctions is the largest luxury real estate auction marketplace in the world with 90%+ market share and one of the most comprehensive databases of high-net-worth global property connoisseurs. We facilitate transparent, market-driven transactions in an expedited time frame.

WE’RE HERE TO HELP

We understand the traditional real estate model alone has limitations. And, we’re here to help. We match sellers of one-of-a-kind properties with the world’s most capable buyers via a state-of-the-art digital marketing, property preview, and bidding platform.

BRAND PARTNERSHIPS

In November 2021, we were acquired by Sotheby’s, the world’s premier destination for fine art and luxury goods, and Anywhere Real Estate Inc. (NYSE: HOUS), the largest full-service residential real estate services company in the United States.

Today, we continue to partner with all real estate companies and, through these additional resources and reach, service all brands and clientele better than ever before.

SELL IN 30 DAYS

We add unmatched exponential reach, speed, and certainty.

In short, we help sellers accomplish in as little as 30 days what can otherwise take years.

BROWSE & BID: 24/7

We know every luxury home and select only the best. One of every 20, to be exact. The result? Buyers have direct access to incredible deals on the world’s finest properties.

AGENTS EARN COMMISSIONS

Born out of the luxury real estate industry, we are an additional agent tool for high-end listings. In fact, we have never auctioned a property without a listing agent.

Global Reach: Highlights

Properties will receive direct reach to members of our global database, including our Private Client Group of buyers, agents, and industry experts. Our process typically results in 1,000 inquiries, 25+ showings, and multiple buyers competing for your property.

PUBLIC RELATIONS

Inclusion in sale “lineup” release, distributed over the global news wire to primary international buyer markets, including:

• Asia-Pacific, Europe, North America, Middle East

ADVERTISING

• Google Display Network display and retargeting banner ads

(The entire Google Display Network reaches over 90% of internet users worldwide; sample sites include WSJ.com, Entrepreneur.com, Forbes.com, and NYTimes.com)

• Google AdWords custom property location/ keyword campaign

• Facebook advertising campaign, targeting new potential buyers, agents, and executives within key feeder markets

• Facebook retargeter campaign, reaching visitors of your property’s page on conciergeauctions.com

DIGITAL MARKETING

• Exposure on Juwai.com, the largest and most authoritative source for global property in Chinese

• Inclusion in Auction Alert® emails to 185,000± weekly subscribers

• Drip subscriber email campaign

• Key market agent email campaign

SALES

• Scheduled showings

• Preview event

• Dedicated Project Manager

• Market, key influencer, and broker/agent outreach

• Outreach to targeted members of our global database of 850,000±

• Live auction in New York City

COLLATERAL

• High-quality photography, including 3D tour*

• Custom messaging

• High-quality print collateral and signage

• Radius or key feeder market mailing*

• Inclusion in monthly catalogue, direct mailed to members of our Private Client Group, billionaires, and high-net-worth property owners across the U.S

* if applicable

NYCLiveAuction.com | +1

917.719.8426

Concierge Auctions, LLC, dba Sotheby’s Concierge Auctions, is an auctioneer. Sotheby’s Concierge Auctions’ principal address is 650 Madison Avenue, New York, NY 10022, and its phone number is (212) 202-2940. If required, Sotheby’s Concierge Auctions (or its representative) is registered, licensed and/or bonded in the state where the property to be auctioned is located. Sotheby’s Concierge Auctions (in certain jurisdictions) and certain Sotheby’s Concierge Auctions subsidiaries, employees, and representatives may possess real estate broker or salesperson licenses in various jurisdictions and may, in some circumstances, perform functions that may be deemed brokerage services, neither Sotheby’s Concierge Auctions nor its agents, employees, and affiliates are acting as a broker in any capacity for any party in connection with this auction. Bidders must seek brokerage services or advice from their own real estate agents or professional advisers. Our brokerage licenses are held solely for compliance purposes to further our auctioneering services. Sotheby’s Concierge Auctions, the Listing Agent, the seller of the property and their respective agents, employees, and affiliates do not represent, warrant, or guarantee the accuracy or completeness of any information and shall have no liability for errors or omissions under any circumstances in this or any other property listings or advertising, promotional or publicity statements, and materials. This is not meant as a solicitation for listings or an offer to sell real property. Cooperating brokers are encouraged to participate as set forth in Sotheby’s Concierge Auctions bidder terms and conditions.

Sold for $21.5M | Aspen, CO | Listed by William Guth of Aspen International Properties