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CONCIERGE AUCTIONS BRAND GUIDE
PRIMARY LOGO
PRIMARY LOGO
The Concierge Auctions logo is the primary visual representation of our brand. It is a unique trademark that identifies all of our services and communications. Apply the white logo to black backgrounds and the black logo to white backgrounds.
In Copy
Our company should always be referred to as “Concierge Auctions”. Never refer to the organization as “Concierge” or “Concierge Auction”.
In text, Concierge Auctions should be written in the same style, font, letter case, and color as the surrounding copy. All attempts should be made to avoid using the possessive form of our name. Example:
[NO] Concierge Auctions’ platform reaches high-net-worth buyers.
[YES] The Concierge Auctions platform reaches high-net-worth buyers.
Logo Files
Electronic versions of our logos can be downloaded from the Training and Resource Center or requested from the Marketing Department.