MARKETING PLATFORM REPORT
VAIL VALLEY, COLORADO | SOLD FOR $3.248M
Public Relations
Media inquiries will be handled by Sotheby’s Concierge Auctions’ in-house team. Prior media coverage has included The Wall Street Journal, Fox News, The New York Times and Bloomberg, among many others.
Digital Advertising
A customized strategy through multiple channels of social media, display, and retargeting campaigns will be deployed—including Google retargeting and Facebook lead generation ad campaigns, targeted to reach potential buyers in the primary and feeder markets, as well as prior visitors to the property pages on ConciergeAuctions.com Reaching over 2 million sites, the entire Google Display Network reaches over 90% of Internet users worldwide.
Database & Private Client Group
Our database includes over 825,000 global contacts, including our Private Client Group. Targeted direct outreach will be made throughout the exposure period to luxury agents and potential buyers, as well as to Sotheby’s Concierge Auctions’ Private Client Group clientele, including documented billionaires, and prior registered bidders and agents who have participated in like-kind auctions. Sotheby’s International Realty listings also receive exposure to Sotheby’s 670,000± daily subscribers.
JACKSON, WYOMING | SOLD | LISTED FOR $12.5M
Digital Marketplace
Your property will be “live” on our global luxury property and digital bidding marketplace, ConciergeAuctions.com, with a current auction feature and full listing with descriptive copy, photography, map, documents, and more.
Cutting-Edge Technology
We use cutting-edge technology to completely change the luxury real estate industry. You benefit because our technology tools monitor the activity of visitors to our site; we then use this information for marketing and sales outreach efforts.
INWOOD VALLEY, CALIFORNIA | SOLD FOR $9.13M
HOUSTON, TEXAS | SOLD FOR $12.32M
Collateral & Direct Mailing
Collateral will be printed for on-site distribution as well as direct mailed to targeted lists of potential buyers in a radius around your property or to key feeder markets with a home valuation overlay. Properties are also included in our catalogue—a high-quality, perfectbound book, printed and made available for on-site distribution in markets of same-issue properties with concurrent exposure cycles, direct mailed monthly to selected members of the Sotheby’s Concierge Auctions’ Private Client Group, Preferred Agents, $20M+ U.S. homeowners, and billionaires. The issue is additionally digitally distributed to our subscribers.
Directional Signage
Directional signage will be available to lead prospects to your property.
Interactive
3D Walkthrough
We help buyers picture themselves in homes that may be located in other states, or even different countries, than their own. In the marketing of some of our properties, we use incredible technology to give an even more life-like understanding of the property at-hand through a 3D showcase, inclusive of a “walking” view, “dollhouse” view, and “floor plan” view. Potential buyers are able to virtually explore your property with a click of their mouse—all from wherever they are across the globe.
Stunning Photography
During our preparation period, our marketing team will review previous photography taken for your property and determine if a new or supplemental shoot is required.
BOCA RATON, FLORIDA | SOLD FOR $9.075M
PRINCETON, NEW JERSEY | SOLD FOR $5.5M
Local MLS
Consistency is another key component of our marketing strategy—so is engaging and activating the local real estate market. We will provide your listing agent new language and photography consistent with your property’s custom marketing campaign for use in the Multiple Listing Service (MLS). We will also request the agent update this information in Zillow.com, Trulia.com, and Realtor.com, if applicable.
Listing
Sites
Your property will receive a listing on LuxuryRealEstate.com and Juwai.com, if applicable.
Email Marketing
In addition to receiving inclusion in our Auction Alert® emails during your exposure period, your property will also receive a drip email campaign, inclusive of preview event invite and/or property email and auction reminder email to members of your prospect list.
THOUSAND OAKS, CALIFORNIA | SOLD FOR $7M
Transparent Reporting
You will receive access to our Client Portal, which measures the success of our marketing and sales efforts for your property, providing real-time access to key analytics and your property’s entire exposure campaign.
690 Loyola Drive
Silicon Valley, CA
46 DAYS OF AUCTION EXPOSURE
700+ TOTAL CAMPAIGN MEMBERS
51 TOTAL QUALIFIED SHOWINGS
21K+ TOTAL WEBSITE VIEWS
7K+ TOTAL PROPERTY PAGEVIEWS
228 WEB VIEWS BY STATES & REGIONS
1.3K+ TOTAL FILM VIEWS
75 WEB VIEWS BY COUNTRY 98K+ DIGITAL CAMPAIGN REACH 09 TOTAL REGISTERED BIDDERS
ADVERTISING:
AUCTION | BID JUNE 4–9 Currently Listed for $14M. No Reserve. 646.760.8063 ConciergeAuctions.com Listed by Greg Goumas & Arthur Sharif Concierge Auctions 228 Park Avenue S, PMB 70835 New York, NY 10003-1502 SOCIAL MEDIA: PRESS: PRINT COLLATERAL:
COMMERCIALS/FILM/3D TOUR:
EMAILS:
19700 SE Mack Dairy Road
Jupiter, FL
43 DAYS OF AUCTION EXPOSURE
93 WEB VIEWS BY COUNTRY
800+ TOTAL CAMPAIGN MEMBERS
313 WEB VIEWS BY STATES & REGIONS
28 TOTAL QUALIFIED SHOWINGS
2.8K+ TOTAL FILM VIEWS
41K+
TOTAL WEBSITE VIEWS
9.9K+
TOTAL PROPERTY PAGEVIEWS
117K+ DIGITAL CAMPAIGN REACH 08 TOTAL REGISTERED BIDDERS
AUCTION BID APRIL 9–13 Home + 30ac: $13.85M. 20ac Parcel: $1.3M. No Reserve. ConciergeAuctions.com Listed by Todd Peter Concierge Auctions Austin, TX 78701 SOCIAL MEDIA: PRESS: PRINT COLLATERAL: ADVERTISING: COMMERCIALS/FILM/3D TOUR: EMAILS:
8106 Chalk Knoll Drive Austin, TX
35 DAYS OF AUCTION EXPOSURE
1K+ TOTAL CAMPAIGN MEMBERS
47 TOTAL QUALIFIED SHOWINGS
38K+ TOTAL WEBSITE VIEWS
8.9K+ TOTAL PROPERTY PAGEVIEWS
241 WEB VIEWS BY STATES & REGIONS
3K+ TOTAL FILM VIEWS
83 WEB VIEWS BY COUNTRY 410K+ DIGITAL CAMPAIGN REACH 07 TOTAL REGISTERED BIDDERS
SOCIAL MEDIA: PRESS: PRINT COLLATERAL: ADVERTISING: COMMERCIALS/FILM/3D TOUR: EMAILS: Currently Listed for $7.8M. No Reserve. For open house times, preview event date, and more information on this property, visit ConciergeAuctions.com. Jewel of Barton Creek 8106 Chalk Knoll Drive Barton Creek, Austin, TX BID FEBRUARY 9–12 This magnificent Texas Hill Country limestone mansion is the crown jewel of sunny Barton Creek. Impeccably landscaped gardens provide of the Fazio Foothills Golf Course. From the warm solid mahogany floors under your feet, to the soaring vaulted and cathedral ceilings above, impress. Oversized Andersen windows bathe every room in natural light, especially the gourmet main kitchen, which opens to an expansive itself, recent addition, is an entertainer’s dream: quartz countertops, breakfast bar, and designer appliances make hosting breeze. Walk outdoor fireplace, or dip into the massive well-fed pool, highly soughtafter detail. With three legal lots on nearly four acres, possibilities for cozy guest home. Stunning inside and out, open the wrought iron front doors and welcome yourself home. — Stunning limestone mansion with quality finishes — Designer kitchen perfect for entertaining — Well-fed pool surrounded by expansive deck — Picturesque estate in affluent Barton Creek International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each Sotheby’s International Realty office independently owned and operated. Neither Sotheby’s, Sotheby’s International 13,886sf 3.89ac 7 bedrooms 9 full and 2 half bathrooms
209 Pinnacle Ridge Place
Calgary, Alberta
43 DAYS OF AUCTION EXPOSURE
91 WEB VIEWS BY COUNTRY
1K+ TOTAL CAMPAIGN MEMBERS
272 WEB VIEWS BY STATES & REGIONS
82 TOTAL QUALIFIED SHOWINGS
3.9K+ TOTAL FILM VIEWS
47K+ TOTAL WEBSITE VIEWS
16K+ TOTAL PROPERTY PAGEVIEWS
184K+ DIGITAL CAMPAIGN REACH 03 TOTAL REGISTERED BIDDERS
SOCIAL MEDIA: PRESS: PRINT COLLATERAL: ADVERTISING: COMMERCIALS/FILM/3D TOUR: EMAILS: AUCTION EXPLORE & BID ONLINE JANUARY 22-27 Currently Listed for $8.5M CAD. No Reserve. 646.760.8063 conciergeauctions.com Listed by Vivienne Huisman Concierge Auctions 800 Brazos Street, Ste 220 Austin, TX 78701 These properties are listed for sale by Vivienne Huisman (CAFEICKVI) of Sotheby’s International Realty Canada (CASOTHEBYS) – 290, 815-17th Ave SW, Calgary, T2T 0A1; 403.254.5315. Concierge Auctions, ULC marketing service provider for auctions and not licensed Real Estate broker 100 King Street completeness of any information and shall have no liability for errors omissions inaccuracies under any circumstances in this any other property listings or advertising, promotional or publicity statements and materials. This not meant solicitation for listings. Brokers are protected and encouraged to participate. Realty office independently owned and operated. Neither Sotheby’s, Sotheby’s International Realty Affiliates LLC nor any of their affiliated companies providing any product or service connection with this auction event. TWO AUCTIONS NO RESERVE Listed for $8.5M Bid JAN 22–27 Listed for $6.98M Bid JAN 29–FEB 3 SELLING TO THE HIGHEST BIDDER, REGARDLESS OF PRICE. Listed by Vivienne Huisman of Sotheby’s International Realty Canada CALGARY, ALBERTA VIEW PROPERTY DETAILS & BID JAN 22 227 Church Ranches Way 209 Pinnacle Ridge Place SW West, Ste 5600, Toronto, ON, M5X 1C9, Canada; +1 (212) 202-2940. The services referred to herein are not available to residents of any state where prohibited by applicable state law. Concierge Auctions, LLC, its agents and affiliates, broker partners, auctioneer, and sellers do not warrant guarantee the accuracy or Equal Housing Opportunity. See Auction Terms and Conditions for full details. ©2008 Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each Sotheby’s International TWO AUCTIONS NO RESERVE 209 Pinnacle Ridge Place SW Listed for $8.5M Bid JAN 22–27 227 Church Ranches Way Listed for $6.98M Bid JAN 29–FEB 3 SELLING TO THE HIGHEST BIDDER, REGARDLESS OF PRICE. CALGARY, ALBERTA VIEW PROPERTY DETAILS & BID JAN 22 227 Church Ranches Way 209 Pinnacle Ridge Place SW
The Regalia Penthouse
Miami, FL
41 DAYS OF AUCTION EXPOSURE
91 WEB VIEWS BY COUNTRY
1.2+ TOTAL CAMPAIGN MEMBERS
317 WEB VIEWS BY STATES & REGIONS
26 TOTAL QUALIFIED SHOWINGS
2.8K+ TOTAL FILM VIEWS
33K+
TOTAL WEBSITE VIEWS
10K+
TOTAL PROPERTY PAGEVIEWS
357K+ DIGITAL CAMPAIGN REACH 10 TOTAL REGISTERED BIDDERS
PRESS: PRINT COLLATERAL:
ADVERTISING:
COMMERCIALS/FILM/3D TOUR:
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Concierge Auctions, LLC, (“Concierge Auctions”) is an auctioneer. Concierge Auctions’ principal address is 228 Park Avenue South, Suite 70835, New York, NY 10003, and its phone number is (212) 202-2940. If required, Concierge Auctions (or its representative) is registered, licensed and/or bonded in the U.S. state where the property to be auctioned is located. Concierge Auctions (in certain jurisdictions) and certain Concierge Auctions subsidiaries, employees, and representatives may possess real estate broker or salesperson licenses in various jurisdictions and may, in some circumstances, perform functions that may be deemed brokerage services, however, neither Concierge Auctions nor its agents, employees, and affiliates are acting as a broker in any capacity for any party in connection with this auction. Bidders must seek brokerage services or advice from their own real estate agents or professional advisers. Our brokerage licenses are held solely for compliance purposes to further our auctioneering services. Concierge Auctions, the Listing Agent, the seller of the property and their respective agents, employees, and affiliates do not represent, warrant, or guarantee the accuracy or completeness of any information and shall have no liability for errors or omissions under any circumstances in this or any other property listings or advertising, promotional or publicity statements, and materials. This is not meant as a solicitation for listings or an offer to sell real property. Cooperating brokers are encouraged to participate as set forth in Concierge Auctions bidder terms and conditions.
ConciergeAuctions.com
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