Exceptional Global Properties Brochure: June

Sotheby’s Concierge Auctions is pleased to present an exclusive auction showcasing the finest Sotheby’s International Realty offerings in the world, with bidding closing live at Sotheby’s New York, and online.

Simultaneously showcased with Sotheby’s auction house, Sotheby’s International Realty properties hand-picked for inclusion will benefit from global exposure and positioning alongside the finest luxury items in the world.

Sold, Listed for $159M | Hillsboro Beach, FL | Listed by Mayi de la Vega of ONE Sotheby’s International Realty

Exceptional Global Properties: Live at Sotheby’s

Featuring a selection of luxury properties to high-net-worth buyers from across the globe, our live auction sales at Sotheby’s are our largest and most anticipated events of the year. Now exclusive to Sotheby’s International Realty listings and presented with similar marquee offerings on sothebys.com and conciergeauctions.com, properties will receive exposure via our proven platform and global database of highnet-worth clientele, including direct reach to buyers in key feeder markets and the fastest-growing luxury cities in the world.

Exhibitions

JUNE

Sotheby’s New York, Luxury Week

Timing:

Consignment Deadline: 28 Apr

Live Bidding: 14 Jun

Sold for $7.04M | Rancho Santa Fe, CA | Listed by Ann Brizolis of Pacific Sotheby’s International Realty

Sale Results

Live from Sotheby’s New York saleroom, Sotheby’s Concierge Auctions March Exceptional Global Properties Sale, set new benchmarks while streaming live on sothebys.com, which marked the first time an auction of luxury real estate has ever streamed on the platform. With an audience of more than one hundred in attendance, 59 property connoisseurs competed from around the world, in the room, on the telephone via Sotheby’s Concierge Auctions team of specialists, and online.

Our Last Exceptional Global Properties Sale’s Facts & Figures

• One of the first exhibitions of real estate to gavel at Sotheby’s New York, and the first-ever live-streamed real estate auction to debut on sothebys.com

• White glove results, with exceptional 100% sell through rate across eight sales

“We have always been diligent in curating sales that encompass the world’s most coveted locales and lifestyles. Particularly with these sales, while the market has fluctuated, we continue to see strong buyer demand. The strength of our platform, now propelled by the esteemed history of the Sotheby’s brand, only heightens our focus to bring quality offerings to the auction stage.” — Laura Brady, CEO

• Over $275 million and nearly 75 in aggregate bids placed

• Over 115% increase above average Starting Bid prices achieved

• 59 bidders from 14 countries/territories

• 50% of properties achieve prices in excess of $4 million

The World Leader.

Sotheby’s Concierge Auctions is the largest luxury real estate auction marketplace in the world with 90%+ market share and one of the most comprehensive databases of high-net-worth global property connoisseurs. We facilitate transparent, market-driven transactions in an expedited time frame.

WE’RE HERE TO HELP

We understand the traditional real estate model alone has limitations. And, we’re here to help. We match sellers of one-of-a-kind properties with the world’s most capable buyers via a state-of-the-art digital marketing, property preview, and bidding platform.

BRAND PARTNERSHIPS

We have since been acquired by Sotheby’s, the world’s premier destination for fine art and luxury goods, and Anywhere Real Estate, Inc (NYSE: HOUS), the largest full-service residential real estate services company in the United States.

Sotheby’s Concierge Auctions continues to operate independently, partnering with real estate agents affiliated with many of the industry’s leading brokerages to host luxury auctions for clients.

SELL IN 30 DAYS

We add unmatched exponential reach, speed, and certainty.

In short, we help sellers accomplish in as little as 30 days what can otherwise take years.

BROWSE & BID: 24/7

We know every luxury home and select only the best. One of every 20, to be exact. The result? Buyers have direct access to incredible deals on the world’s finest properties.

AGENTS EARN COMMISSIONS

Born out of the luxury real estate industry, we are an additional agent tool for high-end listings. In fact, we have never auctioned a property without a listing agent.

Global Reach: Highlights

Properties will receive direct reach to members of our global database, including our Private Client Group of buyers, agents, and industry experts. Our process typically results in 1,000 inquiries, 25+ showings, and multiple buyers competing for your property.

PUBLIC RELATIONS

Inclusion in sale “lineup” release, distributed over the global news wire to primary international buyer markets, including:

• Asia-Pacific

• Europe

• North America

• Middle East

ADVERTISING

• Google Display Network display and retargeting banner ads

(The entire Google Display Network reaches over 90% of internet users worldwide; sample sites include WSJ.com, Entrepreneur.com, Forbes.com, and NYTimes.com)

• Google AdWords custom property location/keyword campaign

• Facebook advertising campaign, targeting new potential buyers, agents, and executives within key feeder markets

• Facebook retargeter campaign, reaching visitors of your property’s page on conciergeauctions.com

SOTHEBY’S MARKETING

• Showcased on Sothebys.com with additional sale promotion

• Exposure in Sotheby’s Today emails to 670,000± daily subscribers

• Brochure mailed to Sotheby’s galleries in New York, East Hampton, Los Angeles, London, Hong Kong, Dubai, and Monaco*

• Live auction at the Sotheby’s gallery*

DIGITAL MARKETING

• Exposure on Juwai.com, the largest and most authoritative source for global property in Chinese

• Inclusion in Auction Alert® emails to 185,000± weekly subscribers

• Drip subscriber email campaign

• Key market agent email campaign

SALES

• Scheduled showings

• Preview event

• Dedicated sales team

• Market, key influencer, and broker/agent outreach

• Outreach to targeted members of our global database of 825,000±

COLLATERAL

• High-quality photography, including 3D tour*

• Custom messaging

• High-quality print collateral and signage

• Radius or key feeder market mailing*

• Inclusion in monthly catalogue, direct mailed to members of our Private Client Group, billionaires, and high-net-worth property owners across the U.S.

* if applicable

Concierge Auctions, LLC, (“Concierge Auctions”) is an auctioneer. Concierge Auctions’ principal address is 228 Park Avenue South, Suite 70835, New York, NY 10003, and its phone number is (212) 202-2940. If required, Concierge Auctions (or its representative) is registered, licensed and/ or bonded in the U.S. state where the property to be auctioned is located. Concierge Auctions (in certain jurisdictions) and certain Concierge Auctions subsidiaries, employees, and representatives may possess real estate broker or salesperson licenses in various jurisdictions and may, in some circumstances, perform functions that may be deemed brokerage services, however, neither Concierge Auctions nor its agents, employees, and affiliates are acting as a broker in any capacity for any party in connection with this auction. Bidders must seek brokerage services or advice from their own real estate agents or professional advisers. Our brokerage licenses are held solely for compliance purposes to further our auctioneering services. Concierge Auctions, the Listing Agent, the seller of the property and their respective agents, employees, and affiliates do not represent, warrant, or guarantee the accuracy or completeness of any information and shall have no liability for errors or omissions under any circumstances in this or any other property listings or advertising, promotional or publicity statements, and materials. This is not meant as a solicitation for listings or an offer to sell real property. Cooperating brokers are encouraged to participate as set forth in Concierge Auctions bidder terms and conditions.