Sotheby’s International Realty Exclusive Sale Series LIVE AT SOTHEBY’S HONG KONG OCTOBER 2023
Concierge Auctions is pleased to present an exclusive auction showcasing the finest Sotheby’s International Realty offerings in the world, with bidding closing live at Sotheby’s Hong Kong, and online.
Simultaneously showcased with Sotheby’s auction house, Sotheby’s International Realty properties hand-picked for inclusion will benefit from global exposure and positioning alongside the finest luxury items in the world.
Consignments SPACES ARE LIMITED +1
GlobalSaleSeries.com
212.203.2408 |
Sold for $6.552M | Philadelphia Area, PA
Listed by Janet Rubino & Wendie Steffens of Kurfiss Sotheby’s International Realty
Exceptional Global Properties: Live at Sotheby’s
Featuring a selection of luxury properties to high-net-worth buyers from across the globe, our live auction sales at Sotheby’s are our largest and most anticipated events of the year. Now exclusive to Sotheby’s International Realty listings and presented with similar marquee offerings on sothebys.com and conciergeauctions.com, properties will receive exposure via our proven platform and global database of high-net-worth clientele, including direct reach to buyers inkey feeder markets and the fastest-growing luxury cities in the world.
Exhibitions
OCTOBER
Sotheby’s Hong Kong
Timing:
Consignment Deadline: 22 August*
Live Auction: 3 October
Online Auction: 16–31 October *Properties
for
must be valued at $5M+
consideration
Sold for $5.488M | Snowmass, CO | Listed by Andrew Roberts of Aspen Snowmass Sotheby’s International Realty
Sale Results Exceptional Global Properties Sale
Live from Sotheby’s New York saleroom, Concierge Auctions’ Exceptional Global Properties Sales have set new benchmarks. With an audience of more than two hundred in attendance, property connoisseurs compete from around the world, in the room, on the telephone via Concierge Auctions’ team of specialists, and online.
Facts & Figures
• The first exhibitions of real estate to gavel at Sotheby’s New York
• The first-ever live-streamed real estate auctions to debut on sothebys.com
“We have always been diligent in curating sales that encompass the world’s most coveted locales and lifestyles. Particularly with these sales, while the market has fluctuated, we continue to see strong buyer demand. The strength of our platform, now propelled by the esteemed history of the Sotheby’s brand, only heightens our focus to bring quality offerings to the auction stage.” — Laura Brady, CEO
• 80% average sell through rate
• $470 million average in aggregate bids placed
• Bidders from over 18 countries/territories
The World Leader.
Concierge Auctions is the world’s largest luxury real estate marketplace, backed by our ownership of Sotheby’s, as the world’s oldest and leading auction house established in 1744, and Anywhere Real Estate (NYSE: HOUS), the world’s most extensive agent network. Still ran by our founders, our platform is enhanced with deep auction expertise and heritage, innovation, and access to an unmatched network of fine art and luxury goods collectors. We have been active in 35 countries and 46 US states. Our body of work can be viewed on conciergeauctions.com.
60 DAYS, FROM SIGN TO SELL.
Our process is just 60 days, from the day you sign up to the day you close. Typically, our platform will garner 200–400 inquiries, 25–50 showings, and 3–7 bidders via a four-pronged approach:
1. Package your property for market.
2. Expose it globally to our auction insiders via our proprietary database of 825,000± contacts who will hear about your property first.
3. Engage the local market.
4. Facilitate a fast and easy closing, as-is, where-is, and contingency-free.
TRANSPARENT PRICING, CONVENIENT BUYING.
We know every luxury home and select only the most realistic sellers. One in every 20 that comes our way, in fact. The result? Buyers have direct access to premium real estate in an open bidding platform that allows participation from anywhere in the world with complete convenience and full transparency. No more under offering. No more over paying.
AGENT COMMISSIONS, EARNED.
We are an additional agent tool for high-end listings and have never auctioned a property without a listing agent. We help agents bring the market, not chase it. Born out of the luxury real estate industry, our approach combines the benefits of traditional brokerage with the added value of an auction. Auctions build interest and competition for real estate in a finite time period, just as they do for expensive artwork, wine, and cars.
PRICING.
1. We do not charge seller fees.
2. The buyer pays a 6–12% premium.
3. Listing and buyer agent commissions are protected.
Global Reach: Highlights
Properties will receive direct reach to members of our global database, including our Private Client Group of buyers, agents, and industry experts. Our process typically results in 1,000 inquiries, 25+ showings, and multiple buyers competing for your property.
PUBLIC RELATIONS
Inclusion in sale “lineup” release, distributed over the global news wire to primary international buyer markets, including:
• Asia-Pacific, Europe, North America, Middle East
ADVERTISING
• Google Display Network display and retargeting banner ads
(The entire Google Display Network reaches over 90% of internet users worldwide; sample sites include WSJ.com, Entrepreneur.com, Forbes.com, and NYTimes.com)
• Google AdWords custom property location/ keyword campaign
• Facebook advertising campaign, targeting new potential buyers, agents, and executives within key feeder markets
• Facebook retargeter campaign, reaching visitors of your property’s page on conciergeauctions.com
SOTHEBY’S MARKETING
•Showcased on Sothebys.com with additional sale promotion
•Exposure in Sotheby’s Today emails to 670,000± daily subscribers
•Sale promotion during Sotheby’s bi-annual Luxury Week in
Hong Kong
•Display alongside rare and exceptional offerings of jewelry, watches, sneakers, and more
•Live auction at the Sotheby’s gallery in Hong Kong
DIGITAL MARKETING
• Exposure on Juwai.com, the largest and most authoritative source for global property in Chinese
• Inclusion in Auction Alert® emails to 185,000± weekly subscribers
• Drip subscriber email campaign
• Key market agent email campaign
SALES
• Scheduled showings
• Preview event
• Dedicated Project Manager
• Market, key influencer, and broker/agent outreach
• Outreach to targeted members of our global database of 825,000±
COLLATERAL
• High-quality photography, including 3D tour*
• Custom messaging
• High-quality print collateral and signage
• Radius or key feeder market mailing*
• Inclusion in monthly catalogue, direct mailed to members of our Private Client Group, billionaires, and high-net-worth property owners across the U.S
* if applicable
Concierge Auctions, LLC, dba Sotheby’s Concierge Auctions, is an auctioneer. Sotheby’s Concierge Auctions’ principal address is 650 Madison Avenue, New York, NY 10022, and its phone number is (212) 202-2940. If required, Sotheby’s Concierge Auctions (or its representative) is registered, licensed and/or bonded in the state where the property to be auctioned is located. Sotheby’s Concierge Auctions (in certain jurisdictions) and certain Sotheby’s Concierge Auctions subsidiaries, employees, and representatives may possess real estate broker or salesperson licenses in various jurisdictions and may, in some circumstances, perform functions that may be deemed brokerage services, neither Sotheby’s Concierge Auctions nor its agents, employees, and affiliates are acting as a broker in any capacity for any party in connection with this auction. Bidders must seek brokerage services or advice from their own real estate agents or professional advisers. Our brokerage licenses are held solely for compliance purposes to further our auctioneering services. Sotheby’s Concierge Auctions, the Listing Agent, the seller of the property and their respective agents, employees, and affiliates do not represent, warrant, or guarantee the accuracy or completeness of any information and shall have no liability for errors or omissions under any circumstances in this or any other property listings or advertising, promotional or publicity statements, and materials. This is not meant as a solicitation for listings or an offer to sell real property. Cooperating brokers are encouraged to participate as set forth in Sotheby’s Concierge Auctions bidder terms and conditions.
GlobalSaleSeries.com | +1 212.203.2408