Concierge Auctions | Company Profile Book

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ConciergeAuctions.com | +1 212.202.2940

The World Leader

Concierge Auctions is the world’s largest luxury real estate marketplace, backed by our ownership of Sotheby’s, as the world’s oldest and leading auction house established in 1744, and Anywhere Real Estate (NYSE: HOUS), the world’s most extensive agent network.

Still ran by our founders, our platform is enhanced with deep auction expertise and heritage, innovation, and access to an unmatched network of fine art and luxury goods collectors. We have been active in 36 countries and 46 US states. Our body of work can be viewed on conciergeauctions.com.

Key for Key®

Every business has a responsibility to make a positive impact on the world. Our Key For Key® giving model guarantees for every home we sell, we build a home for a family in need. We believe in the empowerment and financial stability that comes with homeownership and its impact for generations.

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TABLE OF CONTENTS 11 Today's Market 33 Traditional Sales + Auction Format 59 The Perfect Platform 85 Technology 95 Dedicated Support 103 The Real Estate Brokerage Community 109 Economics & Expectations 121 Case Studies & Testimonials Sold. Listed for $37M. Riva Ridge Preserve | Jackson Hole, WY Listed by Julie Faupel of Jackson Hole Real Estate Associates

TODAY'S MARKET

• Limited Liquidity for Luxury

• Today’s Real Estate World

• Your Next Smart Business Decision

• Timing Is Everything

• When Days On Market Go Too Far

• The Inflection Point

• Sell in 60 Days

Sold for $13.2M

Pa Gomo | Telluride, CO

Listed by Steve Catsman of Telluride Real Estate Corp

TODAY’S MARKET | 11
Sold for $10.725M 3580 Anini Road | Anini Beach, HI
Listed by Neal Norman of Hawaii
Life Real Estate Brokers
TODAY’S MARKET | 13
YOUR HOME IS UNIQUE

All of the things that make your luxury property unique are the reasons it will likely fall into one of two categories.

A.

Your home will sell quickly (60–180 days) at a high percentage of the list price; or

B.

Your home will likely linger on the market for years, and sell for a fraction of the original asking price.

Sold for $4.4M

Elk Ridge Estate | Jackson Hole, WY

Listed by Christiana Gillespie & Garth Gillespie of Jackson Hole Real Estate Associates

TODAY’S MARKET | 15

Limited Liquidity for Luxury

IN TODAY’S REAL ESTATE MARKET, THERE IS LIMITED LIQUIDITY FOR LUXURY.

In the luxury realm, the buyer pool is limited. Properties in this category are difficult to value and sell. Price has little bearing on demand, and multiple buyers don’t often arrive at once.

Price reductions are proven to undermine the value of a property and frequently cause buyers to sit back and wait.

Sold for €2.688M

Calle Reposo 134 | Ibiza, Spain

Listed by Richard Lacey & Alessandro Civera of the Richard Lacey Group

TODAY’S MARKET | 17

Today's Real Estate World

BUYERS CAN MORE EASILY THAN EVER SEE THE HISTORY OF A PROPERTY.

This includes total Days On Market, price history, every listing agent hired, every price reduction made, every time a property has been de-listed and re-listed. Here’s the hard truth: These strategies don’t work. Today, information about your property’s history is more transparent than ever.

18 | TODAY’S MARKET
LISTED FOR 317 DAYS MIAMI, FL 2131 South Bayshore Drive Sold at auction in 40 days LAKE TAHOE, NV 7695 Lahontan Drive Sold at auction in 41 days BIG ISLAND, HI 69-1790 Puako Beach Drive Sold at auction in 46 days DALLAS, TX 4343 Beverly Drive Sold at auction in 29 days LISTED FOR 386 DAYS LISTED FOR 2,581 DAYS LISTED FOR 447 DAYS
*Average Days On Market (DOM) calculated from the top 10 sales in each market for each year using MLS and property record data.

Your Next Smart Business Decision

You most likely didn’t end up owning a property like yours by getting lucky, but rather you’ve made good business decisions. We’re here to help you make another.

2750 East Creek Crossing Lane | Salt Lake City, UT

20 | TODAY’S MARKET
Sold for $5.432M Listed by Paul Benson & Marcus Woof of Engel & Völkers

Timing Is Everything

WE UNDERSTAND THAT LUXURY PROPERTIES ARE DIFFICULT TO VALUE AND SELL. AND, THAT TIME CAN BE, IF NOT MORE, VALUABLE THAN MONEY.

Our research continues to show that if a luxury property does not sell quickly, it will linger on the market upwards of years and sell for a fraction of the original asking price. The top sales in the top luxury markets in America alone are not only selling for 10% less than in years prior, they are taking an average of 300 days to do so. Moreover, for the 50% that are listed for more than 180 days, it is taking nearly double this time.

Simply put, it can take time to find the right buyer. This is where we come in. We are skilled at pairing sellers of the world’s finest properties with the world’s most capable buyers. We bring unmatched reach, speed, and certainty to what can otherwise take years.

Sold for $2.688M

707 Weaver Street | Larchmont, NY

Listed by Michèle Flood of Coldwell Banker Previews International

TODAY’S MARKET | 23

DAYS ON MARKET ARE YOUR ENEMY.

Like UV rays on your skin, they are toxic, and the longer you are exposed, the more harmful they become. Every day your property is on the market it depreciates in value.

24 | TODAY’S MARKET

RETAIL (0–30 DAYS)

The property is not listed and an offer that can’t be refused is received.

MARKET (31–90 DAYS)

The property is listed for sale and generates interest from multiple buyers. Value declines over time as excitement wanes.

DANGER ZONE (91–180 DAYS)

The property experiences accelerated deflation.

WHOLESALE (181–365+ DAYS)

The property becomes stale merchandise. Buyers correlate multiple listing agents and price reduction with diminished value.

0 % VALUE ACHIEVED DAYS ON MARKET 365+ 10 0 RETAIL MARKET DANGER ZONE WHOLESALE

When Days On Market Go Too Far

DAYS ON MARKET ARE EXPENSIVE.

When a property has been on the market for a prolonged period of time, not only does it suffer from negative perception, but there’s an inherent cost associated with the accumulated days.

We eliminate this cost.

Sold for $17.15M

Peace Ranch | Aspen, CO

Listed by Tommy Latousek & Mary Anne Meyer of Douglas Elliman

TODAY’S MARKET | 27

The Inflection Point

THERE IS A POINT OF INFLECTION WHERE REAL ESTATE TURNS FROM NECESSARY TO DISCRETIONARY.

Similar to other luxury consumption—cars, planes, yachts, and wine—once a home has not only been enjoyed but also highly customized to its owner, it is worth significantly less to the next buyer. High-end real estate acts the same way; plus it’s static in location. Oftentimes, selling a property like yours quickly is purely due to luck and timing—not price or exposure.

Our professional advice: Go ahead and list your property with a top broker/agent, but if you haven’t sold between 90–180 days, it is time to take action.

28 | TODAY’S MARKET
Sold for $6.776M 255 West 3300 North Street | Provo, UT Listed by Rand Holley of Trh Property Group
TODAY’S MARKET | 31
Sold. Listed for $7.195M. 93 Clapboard Ridge | Greenwich, CT Listed by W. Harry Pool & M. Field Pool of Halstead

TRADITIONAL SALES + AUCTION FORMAT

• We're Here to Help

• Traditional Sale + Auction

• Delivering Control, Predictability, and Liquidity

• From Outsiders to Insiders to Innovators to Leaders

• Ahead of the Curve and State of the Art

• A Cutting-Edge Global Force

Sold for $6.095M

32-1056 Old Mamalahoa Highway | The Hamakua Coast, HI

Listed by Carrie Nicholson of Hawaii Life Real Estate Brokers

TRADITIONAL SALES + AUCTION FORMAT | 33

The world’s finest art, classic cars, yachts, and antiques are sold at auction—so, too, is luxury real estate.

Sold. Listed for $14.5M.

212 White Pine Canyon Road | Park City, UT

Listed by Paul Benson of Engel & Völkers

34 | TRADITIONAL SALES + AUCTION FORMAT

$36M

Highest Furniture: Badminton Cabinet; 18th Century Sold in 2004

$28.6M Highest Antiquity: Artemis and the Stag; 1920s (discovered); Sold in 2007

$1M Highest Wine: 2019 Glass Slipper Vineyard Cabernet Sauvignon; Sold in 2021

$142M Highest Automobile: 1955 Mercedes-Benz 300 SLR

“Uhlenhaut Coupe”; Sold in 2022

$450.3M

Highest Art: Leonardo da Vinci, Salvator Mundi; circa 1940-1500; Sold in 2017

*As of March 2023

We're Here to Help

We match sellers of one-of-a-kind properties with the world’s most capable buyers via a state-of-the-art digital marketing, property preview, and bidding platform. Every single day.

TRADITIONAL SALES + AUCTION FORMAT | 37
for $38.9M — US World Record
Place
Dallas, TX
Allman
Sold
Walnut
|
Listed by Allie Beth
of Allie Beth Allman & Associates

We sell unique properties for clients like you who are not in a precarious financial state, but rather choosing to auction as a smart decision. We’re not in the business of bank sales, distressed properties, or foreclosures.

38 | TRADITIONAL SALES + AUCTION FORMAT
Sold for $6.6M
Villa Peacock | Miami, FL
Listed by Lourdes Alatriste & Marc Hameroff of Engel & Voelkers

Traditional Sale + Auction

A TIME-CERTAIN SALE. Our 60-day solution may deliver a higher Net Present Value than the status quo.

40 | TRADITIONAL SALES + AUCTION FORMAT

TRADITIONAL + AUCTION

1 Assuming 80% of list 2 Taxes, insurance & maintenance; approximated at 0.5% per month

3 The national average based on absorption; from the institute for luxury home marketing

LIST PRICE $10,000,000 $10,000,000 Estimated Contract Price1 $8,000,000 $8,000,000 Monthly Cost of Carry2 $40,000 $40,000 Months to Sell3 40 2 Approximate Carry Until Sold $1,600,000 $80,000 Approximate Proceeds $6,400,000 $7,920,000

Delivering Control, Predictability, and Liquidity

OUR PLATFORM GIVES YOU THE ADVANTAGE OF:

1. CONTROL

You decide the timing and terms.

2. PREDICTABILITY

You will be provided with the starting bid range, offer line-up, and exposure metrics so you know what to expect before your chosen sale date.

3. LIQUIDITY

The sale of your home will be followed by a contingencyfree closing, typically within 1–4 weeks.

Sold for $11.21M

Villa 17 | Phuket, Thailand

Listed by Prakaipeth Meechoosarn of CBRE

TRADITIONAL SALES + AUCTION FORMAT | 43

OVER $3 BILLION DOLLARS SOLD

44 | TRADITIONAL SALES + AUCTION FORMAT
Sold for $2.75M Villa Cascadas | Punta de Mita, Mexico Listed by Jason Edwards & Rosalinda Cipriani of Punta Mita Properties and La Punta Realty

Backed by game-changing technologies, award-winning marketing, sales support, and one of the most valuable Ultra-High-Net-Worth (UHNW) private client lists in the industry, we have pioneered a new way to buy and sell luxury properties. Our expert team curates the world’s most elite properties, matches them with qualified buyers, and facilitates an easy, market-driven transaction.

Our typical clients are entrepreneurs, business owners, sports and entertainment figures, and executives from the technology and financial sectors.

Sold for $7M

Flintridge Estate | Pasadena, CA

Listed by Gina Olivares of Deasy/Penner Real Estate

TRADITIONAL SALES + AUCTION FORMAT | 47

60 Days, From Sign To Sell

OUR PROCESS IS 60 DAYS, FROM THE DAY YOU SIGN UP TO THE DAY YOU CLOSE. TYPICALLY, OUR PLATFORM WILL GARNER 200–400 INQUIRIES, 25–50 SHOWINGS, AND 3–7 BIDDERS VIA A FOUR-PRONGED APPROACH:

1. Package your property for market.

2. Expose it globally to our auction insiders via our proprietary database of 850,000± contacts who will hear about your property first.

3. Engage the local market.

4. Facilitate a fast and easy closing that is as-is, where-is, and contingency-free.

Sold for $2.805M

L’Dor V’Dor | Montego Bay, Jamaica

Listed by Nora Johnson of Michael Saunders & Company

TRADITIONAL SALES + AUCTION FORMAT | 49

We created a new category, dominate the space, and set the standard.

Sold. Listed for $12.32M.

Casa Del Sol | Rancho Santa Fe, CA

Listed by Markus Canter & Cristie St. James of Berkshire Hathaway HomeServices

TRADITIONAL SALES + AUCTION FORMAT | 51

Ahead of the Curve and State of the Art

Our direction: Forward

Our speed: Fast

Our mindset: Focused

TRADITIONAL SALES + AUCTION FORMAT | 53
Sold. Listed for $7.998M. Nestucca Sea Ranch | Central Coast, OR Listed by Dennis Regen of Taylor & Taylor Realty Co
54 | TRADITIONAL SALES + AUCTION FORMAT Company founded Became a preferred auction partner to Engel & Voelkers Became a preferred auction partner to Naef Prestige Knight Frank 2008 2018 First $10M sale 2010 Increased geographical reach to 15 states with significant investment in marketing and technology 2011 $1B in historic sales First European sales 2016 Enhanced reach to China First world record achieved Became a preferred auction partner to Berkshire Hathaway HomeServices of America 2017 Exclusive relationship established with Sotheby’s International Realty®
Agent Advisory Board founded Named one of Inc 5000 fastestgrowing US companies—six consecutive years 2009 2019
Global

2012

Continued investment in technology platform and database ($4M to date)

2013

First international sale

Exclusive relationship with Who’s Who in Luxury Real Estate established

2014

33% of bidders from database

Exclusive relationship established with Leverage Global Partners

Added Barabara Corcoran as strategic advisor

2015

Deployed mobile bidding app

2020

Activity grows to 30 countries

Passes 650K database members and 100K subscribers

2021

Majority acquired by Sotheby’s and Anywhere

Fourth world record achieved

2022

Activity grows to 34 countries

First-ever real estate exhibition at Sotheby's since inception in 1744

Fifth world record achieved Over $3B in historic sales

A Cutting-Edge Global Force

We have the largest footprint of any real estate auction marketplace in the world with 90%+ market share.

ACTIVITY IN 46 U.S. STATES & 36 COUNTRIES/TERRITORIES

TRADITIONAL SALES + AUCTION FORMAT | 57

THE PERFECT PLATFORM

• Steps to Submitting Your Property

• A Proven, Predictable Formula

• Buyer Funnel

• Reaching the Right Buyer

• Comprehensive Database

• Marketing Your Property

• Paid Media

• Public Relations

• Global Networks and Alliances

• We Are Obsessed with the Details

European World Record

Château de Promenthoux | Geneva, Switzerland

Listed by Guive Emami & Alex Koch de Gooreynd of Naef Prestige

THE PERFECT PLATFORM | 59

Steps to Submitting Your Property ANALYSIS:

We know every luxury home and select only the most realistic sellers. One in every 20 that comes our way, in fact. The result? Buyers have direct access to premium real estate in an open bidding platform that allows participation from anywhere in the world with complete convenience and full transparency. No more under offering. No more over paying.

PROPOSAL:

Our sales team works closely with sellers of qualified properties to address any questions, and drafts a proposal with the specific terms of sale.

AUCTION AGREEMENT (AA):

Once accepted, the auction agreement is drafted, reviewed, and signed. Then, we’re off!

PHASE I: UNDERWRITING Committee review and approval

PHASE II: PREPARATION & DILIGENCE

Timing: 2 Weeks

Launch preparations: marketing assets and materials, diligence package, and sales strategy

SIGNED AGREEMENT AUCTION LAUNCH UNDERWRITING APPROVED

60 | THE PERFECT PLATFORM

PHASE III: GLOBAL MARKETING & EARLY BIDDER/DATABASE AGGREGATION

Timing: 3 Weeks

Global marketing: property live on conciergeauctions.com, database outreach, and open houses/scheduled showings

PHASE IV: BIDDING & ADDITIONAL BIDDER/LOCAL MARKET ENGAGEMENT

Timing: 2 Weeks

Additional bidder engagement: bidding opens on conciergeauctions.com, MLS continually adjusted to the current high bid, exposure to the local market, and database re-engagement

PHASE V: CLOSING

Timing: 1–4 Weeks

PRE-AUCTION CALL

Timing: 12–24 hours before bidding opens

Review of initial bidder lineup and Starting Bids

BIDDING OPENS

BIDDING CLOSES CLOSING DAY

A Proven, Predictable Formula

WE ARE DATA-DRIVEN TO THE CORE.

Our full-time, in-house data and marketing teams continually monitor the traction of our platform and analyze performance for increased engagement and outreach for campaigns.

Sold for $8.96M

Villa Siam | Phuket, Thailand

Listed by Lyndon Phillips of Prime Real Estate Phuket

62 | THE PERFECT PLATFORM

Buyer Funnel

WE KNOW:

• How many eyes need to be reached to generate sufficient momentum

• How many buyer prospects need to be engaged

• How many feet need to come through the doors at showings and open houses

• How many registered bidders will result in a successful auction

64 | THE PERFECT PLATFORM

OUR PROCESS DELIVERS YOUR PERFECT BUYER—ON DEMAND.

Mass Exposure/Database Reach

1M±

Auction Prospects

200–400

Showings

25–50

Bidders

3–7

The Perfect Buyer

Sold. Listed for $15M.

Casa Santuario | Austin, TX

Listed by Kyle Crews of Allie Beth Allman & Associates

At the end of your exposure period, you can expect qualified bidders to be identified from each of the following avenues:

1.

1/3 NEW BUYER PROSPECTS

New buyers who have never been exposed to your property previously.

2.

1/3 LOCAL EXPOSURE

Buyers in your market who have not made an offer prior as there was no urgency.

3.

1/3 PROPRIETARY CONTACTS

Buyers who have been identified from our database and Private Client List.

Sold for $2.25M CAD

Rugged House | Quebec, Canada

Listed by Steven Lafave of Engel & Völkers

THE PERFECT PLATFORM | 67

Global By Nature: Reaching the Right Buyer

OVER THE LAST DECADE, WE’VE INVESTED MILLIONS OF DOLLARS IN GROWING OUR DATABASE.

Plus, we make an annual investment of over $10 million to support our platform in order to cultivate the right audience for luxury properties. Your property will be plugged into this proven platform and exposed to our global network of buyers, supplemented with Navy SEAL style hand-to-hand outreach to the best buyer prospects who we know are candidates for properties like yours.

Sold for $48.048M 777 Sarbonne Road | Bel Air, CA

68 | THE PERFECT PLATFORM
Listed by Aaron Kirman of Compass Real Estate & Mauricio Umansky of The Agency

The World's Most Comprehensive Database & Private Client Group

WE HAVE ONE OF THE MOST VALUABLE UHNW DATABASES OF BUYERS IN THE REAL ESTATE AND AUCTION INDUSTRIES.

We carefully segment our database of over 850,000, so we strategically target to market, lifestyle, and transactional history. Each additional sale generates interest resulting in database expansion.

Plus, we market to over 185,000± subscribers weekly with our auction opportunities, and our Private Client Group includes UHNW individuals who are active buyers, brokers, and agents of luxury real estate who have raised their hands—and paddles (or clicked to bid!)—at our auctions.

Sold for $4.228M

2924 Cliff Point | Near Austin, TX

Listed by Beth Drewett of Moreland Properties

THE PERFECT PLATFORM | 71

OUR DATABASE HAS EXTENSIVE GLOBAL REACH

72 | THE PERFECT PLATFORM
BUYERS AGENTS SELLERS SUBSCRIBER LIST SIZE 180K 160K 140K 120K 100K 80K 60K 40K 20K 2016 2019 2020 2021 2022 2015 2018 2014 2017
% OF BUYERS, SELLERS, AND AGENTS

850,000+ CONTACTS IN 210 COUNTRIES/TERRITORIES

Sold for $7.56M

69-1790 Puako Beach Drive | Kohala Coast, Big Island, HI

Listed by Tomoko Matsumoto of Hapuna Realty

The Marketing of Your Property

EMAIL CAMPAIGNS

Our campaigns are not only content-focused, but also dataand analytics-driven, consistently performing higher than industry averages. Your property will be digitally marketed based on interest and behavioral activities to both new and prior like-kind property prospects from our global database. We will also provide emails for agents to send information about your property to their clients directly.

SOCIAL MEDIA/SEARCH

Our marketing team is focused on our social and search campaigns.

SIGNAGE

Directional signage will be displayed to promote preview times and awareness about the auction opportunity.

COLLATERAL

Your property will receive high-quality collateral, distributed to a radius and/or targeted list of potential buyers and made available for your listing agent and onsite.

VISUALS

During our preparation period, our marketing team will review all visuals available for your property and determine if a new photo shoot, film, and/or 3D tour should be additionally produced in the style that best highlights the main features of your property.

THE PERFECT PLATFORM | 75
IN ADDITION TO BENEFITING FROM OUR EXTENSIVE MEDIA BUYS AND PR, YOUR PROPERTY WILL RECEIVE A TARGETED KEY MARKET CAMPAIGN.

Paid Media & Public Relations

Our marketplace is promoted extensively worldwide.

76 | THE PERFECT PLATFORM

* Planned placements subject to change

Public Relations

Your property will be included in a press release distributed via a national news wire, and press exposure will be sought in news outlets in key markets.

EARNED MEDIA

Press Release with National Wire

Distribution Media, Blogger, & Influencer Relations

Key/Target Market Press Pitching

YOUR PROPERTY

PAID MEDIA

Facebook/Google Display Retargeting

Display Network Targeted Ads

AdWords/Keyword Search

Property Listing Sites

Sold for $5.992M

31 Ward Avenue | Rumson, NJ

Listed by Pasquale Guadagno of Burke & Manna Real Estate Agency

SHARED MEDIA

Social Postings

MLS & Property Listing Sites

OWNED MEDIA

Property Page with Assets & Diligence

Subscriber Email Campaign

Targeted Database Outreach

Collateral & Direct Mail

THE PERFECT PLATFORM | 79

Global Networks and Alliances

A GO-TO BRAND, WE ARE TOP OF MIND FOR THE BEST AGENTS AND BROKERS.

Your property will receive exposure to high-quality potential buyers and their representatives. We are an exclusive or preferred auction provider and top choice to the following global and industry-leading broker networks:

Sold for €8M

Finca Sa Vinya | Mallorca, Spain

Listed by Michael Cunnington, Seller Representative

THE PERFECT PLATFORM | 81

We Are Obsessed With the Details

WE HAVE GARNERED GLOBAL ATTENTION, INCLUDING:

5 World Records

Hundreds of Marketing Awards

“Best Overall Marketing”, “Extraordinary Philanthropy”, “Best Website”, and “Significant Sale”, Who’s Who in Luxury Real Estate

“Best in Show” for print and film + 36 Marketing Awards including “Best Website”

USA Today and NAA

45 Film Production Awards

The Telly Awards

Named One of America’s Fastest-Growing Privately-Held Companies – Hall of Fame and 6 Years in a Row Inc. Magazine

CEO Laura Brady and President Chad Roffers

awarded “Most Influential Leaders in Real Estate”

Inman News

No. 38 on the 2018

Entrepreneur 360™ List

Sold. Listed for $19.5M.

Little Ragged Island | St. Andrews, Bahamas

Listed by Stuart Halbert of Bahamas Realty

Ranked on the Financial Times Americas’

Fastest Growing Companies 2020 list

THE PERFECT PLATFORM | 83

Sold for $3.905M

21900 Briarbluff Drive | Malibu, CA

Listed by Judy Feder of Hilton & Hyland

TECHNOLOGY

• A Focus on the Future

• Browse & Bid 24/7

• Proprietary Online Marketplace

TECHNOLOGY | 85

A Focus On the Future

TECHNOLOGY IS KEY.

Our investment in customized, state-ofthe-art technology ensures a seamless experience for our team and clients.

Sold. Listed for CHF 35M.

Chateau Le Rosey | Lac Léman, Geneva, Switzerland

Listed by Guive Emami of Swissroc Properties

TECHNOLOGY | 87
TECHNOLOGY | 89 Sold. Listed for $21.8M CAD. 26 Park Lane Circle | Toronto, Ontario, Canada
by N. Barry Cohen of Re/Max Realtron Realty Inc. Browse & Bid: 24/7 The world’s digital; we’re digital.
Listed

Sold for $4.95M

The Reflections at Trancas Canyon | Malibu, CA

Our Proprietary Online Marketplace

Our digital bidding allows buyers to participate privately from anywhere in the world with complete convenience and full transparency.

You will have presence on our exclusive online marketplace, ConciergeAuctions.com. Built from the ground-up using proprietary software, our Product Team of UI/UX designers and software engineers used international state-of-the-art technologies, data science, predictive analytics, and user behavior to present the right properties to the right buyers.

TECHNOLOGY | 91
Listed by Dustin Cumming & Danelle Lavin of Hilton & Hyland, & Aaron Kirman of John Aaroe Group

LIVE CHAT

Our intelligent live chat platform offers potential buyers assistance based on user behavior and predictive analytics.

USER BEHAVIOR TRACKING

Our site communicates with our CRM and marketing platforms so we capture and track valuable data, both in our analytics and in our sales management interfaces.

AUTO EMAILS & NOTIFICATIONS

Various actions on our website send auto-responses, trigger drip campaigns based on behaviors, and/or task our sales team for personal potential buyer outreach.

Sold for $10.725M

Le Grande Vues at Red Mountain | Aspen, CO

92 | TECHNOLOGY
Listed by Joshua & Co. of Aspen

• Auction Team

• Broker Outreach

• Previews/VIP Events

Sold for $2.6M

Casa Karen | Los Cabos, Baja California, Mexico

Listed by Debra Dodson of Cabo Gold Realty in Cabo San Lucas

DEDICATED SUPPORT | 95
DEDICATED SUPPORT

Auction Team

We have a dedicated auction team that’s focused on your property, working alongside your Listing Agent to educate the market about the opportunity and assist in the auction registration process. This team also introduces properties that we’re auctioning to members of Concierge Auctions’ Private Client Group, and will individually reach out for one-onone conversations with top prospects of our clientele.

We speak: Deutsch, English, Español, Français, Italiano, Português, Pусский, 简体

DEDICATED SUPPORT | 97
Sold for $3.6M Chateau de L’Imaginaire | Buckhead, Atlanta, GA Listed by Debbie Sonenshine of Coldwell Banker Realty
中文
, תירבע

Broker Outreach

In tandem with our global reach, local market engagement and education play a key role in our outreach endeavors. In addition to notifying via the multiple listing service, top-producing brokers in the local and target markets will be personally contacted.

98 | DEDICATED SUPPORT
Sold. Listed for $8.995M. The Clifford Reid House | Hollywood Riviera, CA Listed by Edward Kaminsky of eXp Realty

Previews/VIP Events

Your property will be available for scheduled showings.

A reception will be hosted at your property for VIP potential buyers, local opinion leaders, and/or key top-producing brokers.

Sold for €4.816M

Villa Dulce | Ibiza, Spain

Listed by Alex Richardson of Black Book Ibiza

DEDICATED SUPPORT | 101

THE REAL ESTATE BROKERAGE COMMUNITY

• Our Take on Agents

• Our Preferred Agent Network

Sold for $10.725M

72-2941 Hainoa Street | Hualalai Resort, HI

Listed by Harold Clarke of Luxury Big Island

THE REAL ESTATE BROKERAGE COMMUNITY | 103

Sold for $5.74M CAD

Terre Blanche | Calgary, Alberta, Canada

Listed by Mark D. Evernden of Century 21 Bamber

Listing Agents

WE ARE AN ADDITIONAL AGENT TOOL FOR HIGH-END LISTINGS AND HAVE NEVER AUCTIONED A PROPERTY WITHOUT A LISTING AGENT.

We help agents bring the market, not chase it.

THE REAL ESTATE BROKERAGE COMMUNITY | 105

Preferred Agent Network

Over the past decade, we have established our own network of top agents from across the globe who are experienced with our platform and the luxury market. We understand the value this network brings in terms of experience and local market knowledge.

Our Preferred Agents have a deep understanding of your market and the leverage of an extensive business and personal network.

Between us, the agent, and you, this is a win-win-win for everyone.

Sold for $6.1M

Ca’n Zen | Mallorca, Spain

Listed by Sergey Kotrikadze of Imperial Properties inmobiliaria CB

THE REAL ESTATE BROKERAGE COMMUNITY | 107
ECONOMICS & EXPECTATIONS | 109 Sold for $141M — US World Record The One | Bel Air, CA Listed by Aaron Kirman of Compass Real Estate & Rayni Williams & Branden Williams of The Beverly Hills Estates Inc. ECONOMICS & EXPECTATIONS • Auction Formats
Fee Structure
Bidder Qualification
Starting Bids & Price Discovery
Our Success Rate

Auction Formats

WE ANALYZE YOUR PROPERTY AND THE MARKET TO DETERMINE THE MOST EFFECTIVE APPROACH.

NO RESERVE: The property will sell to the highest bidder at auction. There is no minimum bid that must be exceeded to purchase the property.

RESERVE: The property will sell at or above a pre-determined price threshold at auction.

The majority of our auctions take place via our online marketplace, ConciergeAuctions.com. Dedicated representatives are also available for assistance via phone. Bidding is typically open for two weeks.

Sold for $10.175M

Splendida Dimora | Vero Beach, FL

Listed by Clark French & Cindy O’Dare of Premier Estate Properties

ECONOMICS & EXPECTATIONS | 111

Sold for $3.976M

Brutaliste sur Mer | Little Compton, RI

Listed by Renee M. Welchman of Welchman Real Estate Group

Fee Structure FEES

We do not charge any seller fees.

AGENT COMMISSIONS

Listing and buyer agent commissions are protected.

STARTING BID INCENTIVE

For No Reserve auctions, Concierge Auctions offers a Starting Bid Incentive, a credit to reduce the Buyer's Premium by 50% related to the Starting Bid Amount, encouraging buyers to submit a starting bid prior to the start of the auction.

BUYER’S PREMIUM

The buyer pays an additional 12% premium on top of the high bid. This covers our fee.

TITLE & TAXES

The seller pays the title search and title insurance. The buyer pays any applicable transfer taxes.

ECONOMICS & EXPECTATIONS | 113

Bidder Qualification

BIDDERS ARE VETTED TO VERIFY ABILITY TO PURCHASE. PRIOR TO YOUR SALE, BIDDERS MUST REGISTER TO PARTICIPATE BY:

1. Completing and submitting the Auction Terms & Conditions.

2. Providing proof of funds from a bank or financial institution.

3.

At the close of bidding, the winning buyer signs the contract and posts a non-refundable deposit.

Sold for $5.24M

75-877 Keaolani Drive | Kona Coast, HI

Listed by Carrie Nicholson of Hawaii Life Real Estate Brokers

ECONOMICS & EXPECTATIONS | 115

Starting Bids and Price Discovery

PROVIDING YOU WITH TRANSPARENCY THROUGHOUT THE PROCESS IS AN IMPORTANT PART OF WHAT WE DO.

EXPECTATIONS AND TRANSPARENCY

We are committed to providing full transparency. That is why all sales are on our website. And, prior to engaging us, time will be spent reviewing your market, available inventory, and recent sales to determine an expected starting bid range for your property. Once your property begins its exposure, you will be informed every step of the way through updates and constant communication with your sales team. 24 to 48 hours prior to your auction, you will be provided the bidder lineup and starting bid ranges are exposed.

Sold for $10.725M

3580 Anini Road | Anini Beach, HI

Listed by Matt Beall of Hawaii Life Real Estate Brokers

ECONOMICS & EXPECTATIONS | 117

Our Success Rate

We have a dedicated, in-house closing team with a historical close rate of 87% for all properties that are successfully auctioned.

All interested parties complete due diligence during the exposure period of your property, as all sales are “as-is” without contingencies, typically within 1–4 weeks of your scheduled auction.

The Auction Terms and Conditions, Purchase Contract, and available property documents can be downloaded directly from your property’s page on our website.

Sold for $10.304M

2470 South Highway A1A | Vero Beach, FL

Listed by Clark French & Cindy O’Dare of Premier Estate Properties

ECONOMICS & EXPECTATIONS | 119

CASE STUDIES &  TESTIMONIALS

• Casa 26 | Near Evian, France

• 26 Obsidian | Big Sky, MT

• Mauna Kea Resort | Big Island, HI

• The Reflections at Trancas Canyon | Malibu, CA

• Villa Passalacqua | Lake Como, Italy

• Finca Sa Vinya | Mallorca, Spain

Sold for $5.6M

7695 Lahontan Drive | Lake Tahoe, CA

Listed by Mary Jo Johnson of Martis Camp Realty, Inc.

CASE STUDIES & TESTIMONIALS | 121

NEAR EVIAN, FRANCE

Sold for €2.09M

Casa 26 | 26, Avenue du General Leclerc

"I am impressed with how knowledgeable and dedicated the Concierge Auctions team were throughout the auction process. They were able to show potential buyers around the property with ease and were well-versed to answer all questions relating to its history. Additionally, the team’s marketing efforts were top notch and garnered great international exposure. I highly recommend the team’s services to any of my luxury property sellers.”

In only four weeks, the auction exposure period generated:

PROSPECTS: 1,182 | BIDDERS: 7

In cooperation with Laurent Guérineau of Knight Frank

122 | CASE STUDIES & TESTIMONIALS

BIG SKY, MT

Sold. Listed for $28M.

26 Obsidian at the Yellowstone Club

"Controlling the timing of the sale and ensuring we secured the highest possible price just made sense, and auction proved to be the right choice. In less than two months, Concierge Auctions produced eight bidders who were all willing to buy the property, knowing that they would set the market price. The inquiries from high-net-worth individuals, including CEOs and entrepreneurs from all over the world, were off the charts. The property hadn’t received that much interest in the prior two years it had been on the market, and without the auction, I can’t imagine it would have in the next two years.”

— Seller’s family representative, Brian Dolan

In only six weeks, the auction exposure period generated:

PROSPECTS: 745 | OPEN HOUSE VISITORS: 73 | BIDDERS: 8

In cooperation with Shawna Winter and Lynn Milligan of Winter & Company Real Estate

CASE STUDIES & TESTIMONIALS | 125

BIG ISLAND, HI

Sold for $6.608M

62-3916 Lanikeha Place, Mauna Kea Resort

"My experiences with Concierge Auctions on the Big Island of Hawaii go back over 10 years with numerous successful transactions with both buyers and sellers. Their level of professionalism and marketing capabilities are second to none.”

— Jim Allison, Mauna Kea Realty

In only six weeks, the auction exposure period generated:

PROSPECTS: 648 | OPEN HOUSE VISITORS: 53 | BIDDERS: 7

In cooperation with Jim Allison of Mauna Kea Realty

126 | CASE STUDIES & TESTIMONIALS

MALIBU, CA

Sold for $6.05M

The Reflections at Trancas Canyon | 5757 & 5744 Trancas Canyon Road

"Concierge Auctions has an extremely professional team that worked very hard to accomplish my goals. The Business Developer was super. From beginning to end, the whole package was done right.”

The property had been listed for 789 days prior to going to auction. In only seven weeks, the auction exposure period generated:

PROSPECTS: 1,671 | SHOWINGS: 36 | BIDDERS: 5

In cooperation with Dustin Cumming and Danelle Lavin of Hilton & Hyland, and Aaron Kirman of John Aaroe Groupe

CASE STUDIES & TESTIMONIALS | 129

LAKE COMO, ITALY

Sold. Listed for €100M.

Villa Passalacqua | Via Besana 59

“I am delighted we have successfully identified a new steward for this iconic property. The Concierge Auctions team, in conjunction with listing agents Alessia Bagni, Como Relocation Services, and John Bracco, delivered more than I ever could have expected on multiple fronts. And, most importantly, they positioned the property directly in front of many of the most affluent buyers in the world, resulting in one lucky new owner.”

Jim Cantwell, Seller

In only four weeks, the auction exposure period generated:

PROSPECTS: 1,903 | OPEN HOUSE VISITORS: 27 | SHOWINGS: 22

In cooperation with Laurent Guérineau of Knight Frank

130 | CASE STUDIES & TESTIMONIALS

MALLORCA, SPAIN

Sold for €8M Finca Sa Vinya

"We were delighted to be the first property in Mallorca to be sold by Concierge Auctions. Throughout the auction process, the team was extremely professional, and we were very impressed by the thrust of the marketing campaign, which produced considerable traffic through the property and worldwide interest. The fact that Concierge Auctions works with the local brokers is an added benefit.”

In only six weeks, the auction exposure period generated:

PROSPECTS: 502 | SHOWINGS: 17

In cooperation with Michael Cunnington, Seller Representative

CASE STUDIES & TESTIMONIALS | 133

Rather than just an auction company, we are a global marketplace for luxury real estate.

Sold for €1.092M

Château Roquehort | Pau, France

Listed by French Character Homes

135

Our proven platform was built to support properties like yours.

136
Sold for €1.045M Villa Campo Verde | Umbria, Italy Listed by Adriana Benedetti of Umbrian Property
139
Sold. Listed for $8.9M. Casa Belle Vista | Dallas, TX
LET US DELIVER YOU A BULLSEYE.
Listed by Kelly Watson of Keller Williams Realty Urban Dallas

ConciergeAuctions.com | +1 212.202.2940

Concierge Auctions, LLC, (“Concierge Auctions”) is an auctioneer. Concierge Auctions’ principal address is 228 Park Avenue South, Suite 70835, New York, NY 10003, and its phone number is (212) 202-2940. If required, Concierge Auctions (or its representative) is registered, licensed and/or bonded in the U.S. state where the property to be auctioned is located. Concierge Auctions (in certain jurisdictions) and certain Concierge Auctions subsidiaries, employees, and representatives may possess real estate broker or salesperson licenses in various jurisdictions and may, in some circumstances, perform functions that may be deemed brokerage services, however, neither Concierge Auctions nor its agents, employees, and affiliates are acting as a broker in any capacity for any party in connection with this auction. Bidders must seek brokerage services or advice from their own real estate agents or professional advisers. Our brokerage licenses are held solely for compliance purposes to further our auctioneering services. Concierge Auctions, the Listing Agent, the seller of the property and their respective agents, employees, and affiliates do not represent, warrant, or guarantee the accuracy or completeness of any information and shall have no liability for errors or omissions under any circumstances in this or any other property listings or advertising, promotional or publicity statements, and materials. This is not meant as a solicitation for listings or an offer to sell real property. Cooperating brokers are encouraged to participate as set forth in Concierge Auctions bidder terms and conditions.

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