ConciergeAuctions.com | +1 212.202.2940
The World Leader
Concierge Auctions is the world’s largest luxury real estate marketplace, backed by our ownership of Sotheby’s, as the world’s oldest and leading auction house established in 1744, and Anywhere Real Estate (NYSE: HOUS), the world’s most extensive agent network.
Still ran by our founders, our platform is enhanced with deep auction expertise and heritage, innovation, and access to an unmatched network of fine art and luxury goods collectors. We have been active in 36 countries and 46 US states. Our body of work can be viewed on conciergeauctions.com.
Key for Key®
Every business has a responsibility to make a positive impact on the world. Our Key For Key® giving model guarantees for every home we sell, we build a home for a family in need. We believe in the empowerment and financial stability that comes with homeownership and its impact for generations.
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TABLE OF CONTENTS 11 Today's Market 33 Traditional Sales + Auction Format 59 The Perfect Platform 85 Technology 95 Dedicated Support 103 The Real Estate Brokerage Community 109 Economics & Expectations 121 Case Studies & Testimonials Sold. Listed for $37M. Riva Ridge Preserve | Jackson Hole, WY Listed by Julie Faupel of Jackson Hole Real Estate Associates
TODAY'S MARKET
• Limited Liquidity for Luxury
• Today’s Real Estate World
• Your Next Smart Business Decision
• Timing Is Everything
• When Days On Market Go Too Far
• The Inflection Point
• Sell in 60 Days
Sold for $13.2M
Pa Gomo | Telluride, CO
Listed by Steve Catsman of Telluride Real Estate Corp
TODAY’S MARKET | 11
Sold for $10.725M 3580 Anini Road | Anini Beach, HI
Listed by Neal Norman of Hawaii
Life Real Estate Brokers
TODAY’S MARKET | 13
YOUR HOME IS UNIQUE
All of the things that make your luxury property unique are the reasons it will likely fall into one of two categories.
A.
Your home will sell quickly (60–180 days) at a high percentage of the list price; or
B.
Your home will likely linger on the market for years, and sell for a fraction of the original asking price.
Sold for $4.4M
Elk Ridge Estate | Jackson Hole, WY
Listed by Christiana Gillespie & Garth Gillespie of Jackson Hole Real Estate Associates
TODAY’S MARKET | 15
Limited Liquidity for Luxury
IN TODAY’S REAL ESTATE MARKET, THERE IS LIMITED LIQUIDITY FOR LUXURY.
In the luxury realm, the buyer pool is limited. Properties in this category are difficult to value and sell. Price has little bearing on demand, and multiple buyers don’t often arrive at once.
Price reductions are proven to undermine the value of a property and frequently cause buyers to sit back and wait.
Sold for €2.688M
Calle Reposo 134 | Ibiza, Spain
Listed by Richard Lacey & Alessandro Civera of the Richard Lacey Group
TODAY’S MARKET | 17
Today's Real Estate World
BUYERS CAN MORE EASILY THAN EVER SEE THE HISTORY OF A PROPERTY.
This includes total Days On Market, price history, every listing agent hired, every price reduction made, every time a property has been de-listed and re-listed. Here’s the hard truth: These strategies don’t work. Today, information about your property’s history is more transparent than ever.
18 | TODAY’S MARKET
LISTED FOR 317 DAYS MIAMI, FL 2131 South Bayshore Drive Sold at auction in 40 days LAKE TAHOE, NV 7695 Lahontan Drive Sold at auction in 41 days BIG ISLAND, HI 69-1790 Puako Beach Drive Sold at auction in 46 days DALLAS, TX 4343 Beverly Drive Sold at auction in 29 days LISTED FOR 386 DAYS LISTED FOR 2,581 DAYS LISTED FOR 447 DAYS
*Average Days On Market (DOM) calculated from the top 10 sales in each market for each year using MLS and property record data.
Your Next Smart Business Decision
You most likely didn’t end up owning a property like yours by getting lucky, but rather you’ve made good business decisions. We’re here to help you make another.
2750 East Creek Crossing Lane | Salt Lake City, UT
20 | TODAY’S MARKET
Sold for $5.432M
Listed by Paul Benson & Marcus Woof of Engel & Völkers
Timing Is Everything
WE UNDERSTAND THAT LUXURY PROPERTIES ARE DIFFICULT TO VALUE AND SELL. AND, THAT TIME CAN BE, IF NOT MORE, VALUABLE THAN MONEY.
Our research continues to show that if a luxury property does not sell quickly, it will linger on the market upwards of years and sell for a fraction of the original asking price. The top sales in the top luxury markets in America alone are not only selling for 10% less than in years prior, they are taking an average of 300 days to do so. Moreover, for the 50% that are listed for more than 180 days, it is taking nearly double this time.
Simply put, it can take time to find the right buyer. This is where we come in. We are skilled at pairing sellers of the world’s finest properties with the world’s most capable buyers. We bring unmatched reach, speed, and certainty to what can otherwise take years.
Sold for $2.688M
707 Weaver Street | Larchmont, NY
Listed by Michèle Flood of Coldwell Banker Previews International
TODAY’S MARKET | 23
DAYS ON MARKET ARE YOUR ENEMY.
Like UV rays on your skin, they are toxic, and the longer you are exposed, the more harmful they become. Every day your property is on the market it depreciates in value.
24 | TODAY’S MARKET
RETAIL (0–30 DAYS)
The property is not listed and an offer that can’t be refused is received.
MARKET (31–90 DAYS)
The property is listed for sale and generates interest from multiple buyers. Value declines over time as excitement wanes.
DANGER ZONE (91–180 DAYS)
The property experiences accelerated deflation.
WHOLESALE (181–365+ DAYS)
The property becomes stale merchandise. Buyers correlate multiple listing agents and price reduction with diminished value.
0 % VALUE ACHIEVED DAYS ON MARKET 365+ 10 0 RETAIL MARKET DANGER ZONE WHOLESALE
When Days On Market Go Too Far
DAYS ON MARKET ARE EXPENSIVE.
When a property has been on the market for a prolonged period of time, not only does it suffer from negative perception, but there’s an inherent cost associated with the accumulated days.
We eliminate this cost.
Sold for $17.15M
Peace Ranch | Aspen, CO
Listed by Tommy Latousek & Mary Anne Meyer of Douglas Elliman
TODAY’S MARKET | 27
The Inflection Point
THERE IS A POINT OF INFLECTION WHERE REAL ESTATE TURNS FROM NECESSARY TO DISCRETIONARY.
Similar to other luxury consumption—cars, planes, yachts, and wine—once a home has not only been enjoyed but also highly customized to its owner, it is worth significantly less to the next buyer. High-end real estate acts the same way; plus it’s static in location. Oftentimes, selling a property like yours quickly is purely due to luck and timing—not price or exposure.
Our professional advice: Go ahead and list your property with a top broker/agent, but if you haven’t sold between 90–180 days, it is time to take action.
28 | TODAY’S MARKET
Sold for $6.776M 255 West 3300 North Street | Provo, UT Listed by Rand Holley of Trh Property Group
TODAY’S MARKET | 31
Sold. Listed for $7.195M. 93 Clapboard Ridge | Greenwich, CT Listed by W. Harry Pool & M. Field Pool of Halstead
TRADITIONAL SALES + AUCTION FORMAT
• We're Here to Help
• Traditional Sale + Auction
• Delivering Control, Predictability, and Liquidity
• From Outsiders to Insiders to Innovators to Leaders
• Ahead of the Curve and State of the Art
• A Cutting-Edge Global Force
Sold for $6.095M
32-1056 Old Mamalahoa Highway | The Hamakua Coast, HI
Listed by Carrie Nicholson of Hawaii Life Real Estate Brokers
TRADITIONAL SALES + AUCTION FORMAT | 33
The world’s finest art, classic cars, yachts, and antiques are sold at auction—so, too, is luxury real estate.
Sold. Listed for $14.5M.
212 White Pine Canyon Road | Park City, UT
Listed by Paul Benson of Engel & Völkers
34 | TRADITIONAL SALES + AUCTION FORMAT
$36M
Highest Furniture: Badminton Cabinet; 18th Century Sold in 2004
$28.6M Highest Antiquity: Artemis and the Stag; 1920s (discovered); Sold in 2007
$1M Highest Wine: 2019 Glass Slipper Vineyard Cabernet Sauvignon; Sold in 2021
$142M Highest Automobile: 1955 Mercedes-Benz 300 SLR
“Uhlenhaut Coupe”; Sold in 2022
$450.3M
Highest Art: Leonardo da Vinci, Salvator Mundi; circa 1940-1500; Sold in 2017
*As of March 2023
We're Here to Help
We match sellers of one-of-a-kind properties with the world’s most capable buyers via a state-of-the-art digital marketing, property preview, and bidding platform. Every single day.
TRADITIONAL SALES + AUCTION FORMAT | 37
for $38.9M — US World Record
Place
Dallas, TX
Allman
Sold
Walnut
|
Listed by Allie Beth
of Allie Beth Allman & Associates
We sell unique properties for clients like you who are not in a precarious financial state, but rather choosing to auction as a smart decision. We’re not in the business of bank sales, distressed properties, or foreclosures.
38 | TRADITIONAL SALES + AUCTION FORMAT
Sold for $6.6M
Villa Peacock | Miami, FL
Listed by Lourdes Alatriste & Marc Hameroff of Engel & Voelkers
Traditional Sale + Auction
A TIME-CERTAIN SALE. Our 60-day solution may deliver a higher Net Present Value than the status quo.
40 | TRADITIONAL SALES + AUCTION FORMAT
TRADITIONAL + AUCTION
1 Assuming 80% of list 2 Taxes, insurance & maintenance; approximated at 0.5% per month
3 The national average based on absorption; from the institute for luxury home marketing
LIST PRICE $10,000,000 $10,000,000 Estimated Contract Price1 $8,000,000 $8,000,000 Monthly Cost of Carry2 $40,000 $40,000 Months to Sell3 40 2 Approximate Carry Until Sold $1,600,000 $80,000 Approximate Proceeds $6,400,000 $7,920,000
Delivering Control, Predictability, and Liquidity
OUR PLATFORM GIVES YOU THE ADVANTAGE OF:
1. CONTROL
You decide the timing and terms.
2. PREDICTABILITY
You will be provided with the starting bid range, offer line-up, and exposure metrics so you know what to expect before your chosen sale date.
3. LIQUIDITY
The sale of your home will be followed by a contingencyfree closing, typically within 1–4 weeks.
Sold for $11.21M
Villa 17 | Phuket, Thailand
Listed by Prakaipeth Meechoosarn of CBRE
TRADITIONAL SALES + AUCTION FORMAT | 43
OVER $3 BILLION DOLLARS SOLD
44 | TRADITIONAL SALES + AUCTION FORMAT
Sold for $2.75M
Villa Cascadas | Punta de Mita, Mexico
Listed by Jason Edwards & Rosalinda Cipriani of Punta Mita Properties and La Punta Realty
Backed by game-changing technologies, award-winning marketing, sales support, and one of the most valuable Ultra-High-Net-Worth (UHNW) private client lists in the industry, we have pioneered a new way to buy and sell luxury properties. Our expert team curates the world’s most elite properties, matches them with qualified buyers, and facilitates an easy, market-driven transaction.
Our typical clients are entrepreneurs, business owners, sports and entertainment figures, and executives from the technology and financial sectors.
Sold for $7M
Flintridge Estate | Pasadena, CA
Listed by Gina Olivares of Deasy/Penner Real Estate
TRADITIONAL SALES + AUCTION FORMAT | 47
60 Days, From Sign To Sell
OUR PROCESS IS 60 DAYS, FROM THE DAY YOU SIGN UP TO THE DAY YOU CLOSE. TYPICALLY, OUR PLATFORM WILL GARNER 200–400 INQUIRIES, 25–50 SHOWINGS, AND 3–7 BIDDERS VIA A FOUR-PRONGED APPROACH:
1. Package your property for market.
2. Expose it globally to our auction insiders via our proprietary database of 850,000± contacts who will hear about your property first.
3. Engage the local market.
4. Facilitate a fast and easy closing that is as-is, where-is, and contingency-free.
Sold for $2.805M
L’Dor V’Dor | Montego Bay, Jamaica
Listed by Nora Johnson of Michael Saunders & Company
TRADITIONAL SALES + AUCTION FORMAT | 49
We created a new category, dominate the space, and set the standard.
Sold. Listed for $12.32M.
Casa Del Sol | Rancho Santa Fe, CA
Listed by Markus Canter & Cristie St. James of Berkshire Hathaway HomeServices
TRADITIONAL SALES + AUCTION FORMAT | 51
Ahead of the Curve and State of the Art
Our direction: Forward
Our speed: Fast
Our mindset: Focused
TRADITIONAL SALES + AUCTION FORMAT | 53
Sold. Listed for $7.998M. Nestucca Sea Ranch | Central Coast, OR Listed by Dennis Regen of Taylor & Taylor Realty Co
54 | TRADITIONAL SALES + AUCTION FORMAT Company founded Became a preferred auction partner to Engel & Voelkers Became a preferred auction partner to Naef Prestige Knight Frank 2008 2018 First $10M sale 2010 Increased geographical reach to 15 states with significant investment in marketing and technology 2011 $1B in historic sales First European sales 2016 Enhanced reach to China First world record achieved Became a preferred auction partner to Berkshire Hathaway HomeServices of America 2017 Exclusive relationship established with Sotheby’s International Realty®
Agent Advisory Board founded Named one of Inc 5000 fastestgrowing US companies—six consecutive years 2009 2019
Global
2012
Continued investment in technology platform and database ($4M to date)
2013
First international sale
Exclusive relationship with Who’s Who in Luxury Real Estate established
2014
33% of bidders from database
Exclusive relationship established with Leverage Global Partners
Added Barabara Corcoran as strategic advisor
2015
Deployed mobile bidding app
2020
Activity grows to 30 countries
Passes 650K database members and 100K subscribers
2021
Majority acquired by Sotheby’s and Anywhere
Fourth world record achieved
2022
Activity grows to 34 countries
First-ever real estate exhibition at Sotheby's since inception in 1744
Fifth world record achieved Over $3B in historic sales
A Cutting-Edge Global Force
We have the largest footprint of any real estate auction marketplace in the world with 90%+ market share.
ACTIVITY IN 46 U.S. STATES & 36 COUNTRIES/TERRITORIES
TRADITIONAL SALES + AUCTION FORMAT | 57
THE PERFECT PLATFORM
• Steps to Submitting Your Property
• A Proven, Predictable Formula
• Buyer Funnel
• Reaching the Right Buyer
• Comprehensive Database
• Marketing Your Property
• Paid Media
• Public Relations
• Global Networks and Alliances
• We Are Obsessed with the Details
European World Record
Château de Promenthoux | Geneva, Switzerland
Listed by Guive Emami & Alex Koch de Gooreynd of Naef Prestige
THE PERFECT PLATFORM | 59
Steps to Submitting Your Property ANALYSIS:
We know every luxury home and select only the most realistic sellers. One in every 20 that comes our way, in fact. The result? Buyers have direct access to premium real estate in an open bidding platform that allows participation from anywhere in the world with complete convenience and full transparency. No more under offering. No more over paying.
PROPOSAL:
Our sales team works closely with sellers of qualified properties to address any questions, and drafts a proposal with the specific terms of sale.
AUCTION AGREEMENT (AA):
Once accepted, the auction agreement is drafted, reviewed, and signed. Then, we’re off!
PHASE I: UNDERWRITING Committee review and approval
PHASE II: PREPARATION & DILIGENCE
Timing: 2 Weeks
Launch preparations: marketing assets and materials, diligence package, and sales strategy
SIGNED AGREEMENT AUCTION LAUNCH UNDERWRITING APPROVED
60 | THE PERFECT PLATFORM
PHASE III: GLOBAL MARKETING & EARLY BIDDER/DATABASE AGGREGATION
Timing: 3 Weeks
Global marketing: property live on conciergeauctions.com, database outreach, and open houses/scheduled showings
PHASE IV: BIDDING & ADDITIONAL BIDDER/LOCAL MARKET ENGAGEMENT
Timing: 2 Weeks
Additional bidder engagement: bidding opens on conciergeauctions.com, MLS continually adjusted to the current high bid, exposure to the local market, and database re-engagement
PHASE V: CLOSING
Timing: 1–4 Weeks
PRE-AUCTION CALL
Timing: 12–24 hours before bidding opens
Review of initial bidder lineup and Starting Bids
BIDDING OPENS
BIDDING CLOSES CLOSING DAY
A Proven, Predictable Formula
WE ARE DATA-DRIVEN TO THE CORE.
Our full-time, in-house data and marketing teams continually monitor the traction of our platform and analyze performance for increased engagement and outreach for campaigns.
Sold for $8.96M
Villa Siam | Phuket, Thailand
Listed by Lyndon Phillips of Prime Real Estate Phuket
62 | THE PERFECT PLATFORM
Buyer Funnel
WE KNOW:
• How many eyes need to be reached to generate sufficient momentum
• How many buyer prospects need to be engaged
• How many feet need to come through the doors at showings and open houses
• How many registered bidders will result in a successful auction
64 | THE PERFECT PLATFORM
OUR PROCESS DELIVERS YOUR PERFECT BUYER—ON DEMAND.
Mass Exposure/Database Reach
1M±
Auction Prospects
200–400
Showings
25–50
Bidders
3–7
The Perfect Buyer
Sold. Listed for $15M.
Casa Santuario | Austin, TX
Listed by Kyle Crews of Allie Beth Allman & Associates
At the end of your exposure period, you can expect qualified bidders to be identified from each of the following avenues:
1.
1/3 NEW BUYER PROSPECTS
New buyers who have never been exposed to your property previously.
2.
1/3 LOCAL EXPOSURE
Buyers in your market who have not made an offer prior as there was no urgency.
3.
1/3 PROPRIETARY CONTACTS
Buyers who have been identified from our database and Private Client List.
Sold for $2.25M CAD
Rugged House | Quebec, Canada
Listed by Steven Lafave of Engel & Völkers
THE PERFECT PLATFORM | 67
Global By Nature: Reaching the Right Buyer
OVER THE LAST DECADE, WE’VE INVESTED MILLIONS OF DOLLARS IN GROWING OUR DATABASE.
Plus, we make an annual investment of over $10 million to support our platform in order to cultivate the right audience for luxury properties. Your property will be plugged into this proven platform and exposed to our global network of buyers, supplemented with Navy SEAL style hand-to-hand outreach to the best buyer prospects who we know are candidates for properties like yours.
Sold for $48.048M 777 Sarbonne Road | Bel Air, CA
68 | THE PERFECT PLATFORM
Listed by Aaron Kirman of Compass Real Estate & Mauricio Umansky of The Agency
The World's Most Comprehensive Database & Private Client Group
WE HAVE ONE OF THE MOST VALUABLE UHNW DATABASES OF BUYERS IN THE REAL ESTATE AND AUCTION INDUSTRIES.
We carefully segment our database of over 850,000, so we strategically target to market, lifestyle, and transactional history. Each additional sale generates interest resulting in database expansion.
Plus, we market to over 185,000± subscribers weekly with our auction opportunities, and our Private Client Group includes UHNW individuals who are active buyers, brokers, and agents of luxury real estate who have raised their hands—and paddles (or clicked to bid!)—at our auctions.
Sold for $4.228M
2924 Cliff Point | Near Austin, TX
Listed by Beth Drewett of Moreland Properties
THE PERFECT PLATFORM | 71
OUR DATABASE HAS EXTENSIVE GLOBAL REACH
72 | THE PERFECT PLATFORM
BUYERS AGENTS SELLERS SUBSCRIBER LIST SIZE 180K 160K 140K 120K 100K 80K 60K 40K 20K 2016 2019 2020 2021 2022 2015 2018 2014 2017
% OF BUYERS, SELLERS, AND AGENTS
850,000+ CONTACTS IN 210 COUNTRIES/TERRITORIES
Sold for $7.56M
69-1790 Puako Beach Drive | Kohala Coast, Big Island, HI
Listed by Tomoko Matsumoto of Hapuna Realty
The Marketing of Your Property
EMAIL CAMPAIGNS
Our campaigns are not only content-focused, but also dataand analytics-driven, consistently performing higher than industry averages. Your property will be digitally marketed based on interest and behavioral activities to both new and prior like-kind property prospects from our global database. We will also provide emails for agents to send information about your property to their clients directly.
SOCIAL MEDIA/SEARCH
Our marketing team is focused on our social and search campaigns.
SIGNAGE
Directional signage will be displayed to promote preview times and awareness about the auction opportunity.
COLLATERAL
Your property will receive high-quality collateral, distributed to a radius and/or targeted list of potential buyers and made available for your listing agent and onsite.
VISUALS
During our preparation period, our marketing team will review all visuals available for your property and determine if a new photo shoot, film, and/or 3D tour should be additionally produced in the style that best highlights the main features of your property.
THE PERFECT PLATFORM | 75
IN ADDITION TO BENEFITING FROM OUR EXTENSIVE MEDIA BUYS AND PR, YOUR PROPERTY WILL RECEIVE A TARGETED KEY MARKET CAMPAIGN.
Paid Media & Public Relations
Our marketplace is promoted extensively worldwide.
76 | THE PERFECT PLATFORM
* Planned placements subject to change
Public Relations
Your property will be included in a press release distributed via a national news wire, and press exposure will be sought in news outlets in key markets.
EARNED MEDIA
Press Release with National Wire
Distribution Media, Blogger, & Influencer Relations
Key/Target Market Press Pitching
YOUR PROPERTY
PAID MEDIA
Facebook/Google Display Retargeting
Display Network Targeted Ads
AdWords/Keyword Search
Property Listing Sites
Sold for $5.992M
31 Ward Avenue | Rumson, NJ
Listed by Pasquale Guadagno of Burke & Manna Real Estate Agency
SHARED MEDIA
Social Postings
MLS & Property Listing Sites
OWNED MEDIA
Property Page with Assets & Diligence
Subscriber Email Campaign
Targeted Database Outreach
Collateral & Direct Mail
THE PERFECT PLATFORM | 79
Global Networks and Alliances
A GO-TO BRAND, WE ARE TOP OF MIND FOR THE BEST AGENTS AND BROKERS.
Your property will receive exposure to high-quality potential buyers and their representatives. We are an exclusive or preferred auction provider and top choice to the following global and industry-leading broker networks:
Sold for €8M
Finca Sa Vinya | Mallorca, Spain
Listed by Michael Cunnington, Seller Representative
THE PERFECT PLATFORM | 81
We Are Obsessed With the Details
WE HAVE GARNERED GLOBAL ATTENTION, INCLUDING:
5 World Records
Hundreds of Marketing Awards
“Best Overall Marketing”, “Extraordinary Philanthropy”, “Best Website”, and “Significant Sale”, Who’s Who in Luxury Real Estate
“Best in Show” for print and film + 36 Marketing Awards including “Best Website”
USA Today and NAA
45 Film Production Awards
The Telly Awards
Named One of America’s Fastest-Growing Privately-Held Companies – Hall of Fame and 6 Years in a Row Inc. Magazine
CEO Laura Brady and President Chad Roffers
awarded “Most Influential Leaders in Real Estate”
Inman News
No. 38 on the 2018
Entrepreneur 360™ List
Sold. Listed for $19.5M.
Little Ragged Island | St. Andrews, Bahamas
Listed by Stuart Halbert of Bahamas Realty
Ranked on the Financial Times Americas’
Fastest Growing Companies 2020 list
THE PERFECT PLATFORM | 83
Sold for $3.905M
21900 Briarbluff Drive | Malibu, CA
Listed by Judy Feder of Hilton & Hyland
TECHNOLOGY
• A Focus on the Future
• Browse & Bid 24/7
• Proprietary Online Marketplace
TECHNOLOGY | 85
A Focus On the Future
TECHNOLOGY IS KEY.
Our investment in customized, state-ofthe-art technology ensures a seamless experience for our team and clients.
Sold. Listed for CHF 35M.
Chateau Le Rosey | Lac Léman, Geneva, Switzerland
Listed by Guive Emami of Swissroc Properties
TECHNOLOGY | 87
TECHNOLOGY | 89 Sold. Listed for $21.8M CAD. 26 Park Lane Circle | Toronto, Ontario, Canada
by N. Barry Cohen of Re/Max Realtron Realty Inc. Browse & Bid: 24/7 The world’s digital; we’re digital.
Listed
Sold for $4.95M
The Reflections at Trancas Canyon | Malibu, CA
Our Proprietary Online Marketplace
Our digital bidding allows buyers to participate privately from anywhere in the world with complete convenience and full transparency.
You will have presence on our exclusive online marketplace, ConciergeAuctions.com. Built from the ground-up using proprietary software, our Product Team of UI/UX designers and software engineers used international state-of-the-art technologies, data science, predictive analytics, and user behavior to present the right properties to the right buyers.
TECHNOLOGY | 91
Listed by Dustin Cumming & Danelle Lavin of Hilton & Hyland, & Aaron Kirman of John Aaroe Group
LIVE CHAT
Our intelligent live chat platform offers potential buyers assistance based on user behavior and predictive analytics.
USER BEHAVIOR TRACKING
Our site communicates with our CRM and marketing platforms so we capture and track valuable data, both in our analytics and in our sales management interfaces.
AUTO EMAILS & NOTIFICATIONS
Various actions on our website send auto-responses, trigger drip campaigns based on behaviors, and/or task our sales team for personal potential buyer outreach.
Sold for $10.725M
Le Grande Vues at Red Mountain | Aspen, CO
92 | TECHNOLOGY
Listed by Joshua & Co. of Aspen
• Auction Team
• Broker Outreach
• Previews/VIP Events
Sold for $2.6M
Casa Karen | Los Cabos, Baja California, Mexico
Listed by Debra Dodson of Cabo Gold Realty in Cabo San Lucas
DEDICATED SUPPORT | 95
DEDICATED SUPPORT
Auction Team
We have a dedicated auction team that’s focused on your property, working alongside your Listing Agent to educate the market about the opportunity and assist in the auction registration process. This team also introduces properties that we’re auctioning to members of Concierge Auctions’ Private Client Group, and will individually reach out for one-onone conversations with top prospects of our clientele.
We speak: Deutsch, English, Español, Français, Italiano, Português, Pусский, 简体
DEDICATED SUPPORT | 97
Sold for $3.6M
Chateau de L’Imaginaire | Buckhead, Atlanta, GA
Listed by Debbie Sonenshine of Coldwell Banker Realty
中文
, תירבע
Broker Outreach
In tandem with our global reach, local market engagement and education play a key role in our outreach endeavors. In addition to notifying via the multiple listing service, top-producing brokers in the local and target markets will be personally contacted.
98 | DEDICATED SUPPORT
Sold. Listed for $8.995M.
The Clifford Reid House | Hollywood Riviera, CA
Listed by Edward Kaminsky of eXp Realty
Previews/VIP Events
Your property will be available for scheduled showings.
A reception will be hosted at your property for VIP potential buyers, local opinion leaders, and/or key top-producing brokers.
Sold for €4.816M
Villa Dulce | Ibiza, Spain
Listed by Alex Richardson of Black Book Ibiza
DEDICATED SUPPORT | 101
THE REAL ESTATE BROKERAGE COMMUNITY
• Our Take on Agents
• Our Preferred Agent Network
Sold for $10.725M
72-2941 Hainoa Street | Hualalai Resort, HI
Listed by Harold Clarke of Luxury Big Island
THE REAL ESTATE BROKERAGE COMMUNITY | 103
Sold for $5.74M CAD
Terre Blanche | Calgary, Alberta, Canada
Listed by Mark D. Evernden of Century 21 Bamber
Listing Agents
WE ARE AN ADDITIONAL AGENT TOOL FOR HIGH-END LISTINGS AND HAVE NEVER AUCTIONED A PROPERTY WITHOUT A LISTING AGENT.
We help agents bring the market, not chase it.
THE REAL ESTATE BROKERAGE COMMUNITY | 105
Preferred Agent Network
Over the past decade, we have established our own network of top agents from across the globe who are experienced with our platform and the luxury market. We understand the value this network brings in terms of experience and local market knowledge.
Our Preferred Agents have a deep understanding of your market and the leverage of an extensive business and personal network.
Between us, the agent, and you, this is a win-win-win for everyone.
Sold for $6.1M
Ca’n Zen | Mallorca, Spain
Listed by Sergey Kotrikadze of Imperial Properties inmobiliaria CB
THE REAL ESTATE BROKERAGE COMMUNITY | 107
ECONOMICS & EXPECTATIONS | 109 Sold for $141M — US World Record The One | Bel Air, CA Listed by Aaron Kirman of Compass Real Estate & Rayni Williams & Branden Williams of The Beverly Hills Estates Inc. ECONOMICS & EXPECTATIONS • Auction Formats
Fee Structure
Bidder Qualification
Starting Bids & Price Discovery
Our Success Rate
•
•
•
•
Auction Formats
WE ANALYZE YOUR PROPERTY AND THE MARKET TO DETERMINE THE MOST EFFECTIVE APPROACH.
NO RESERVE: The property will sell to the highest bidder at auction. There is no minimum bid that must be exceeded to purchase the property.
RESERVE: The property will sell at or above a pre-determined price threshold at auction.
The majority of our auctions take place via our online marketplace, ConciergeAuctions.com. Dedicated representatives are also available for assistance via phone. Bidding is typically open for two weeks.
Sold for $10.175M
Splendida Dimora | Vero Beach, FL
Listed by Clark French & Cindy O’Dare of Premier Estate Properties
ECONOMICS & EXPECTATIONS | 111
Sold for $3.976M
Brutaliste sur Mer | Little Compton, RI
Listed by Renee M. Welchman of Welchman Real Estate Group
Fee Structure FEES
We do not charge any seller fees.
AGENT COMMISSIONS
Listing and buyer agent commissions are protected.
STARTING BID INCENTIVE
For No Reserve auctions, Concierge Auctions offers a Starting Bid Incentive, a credit to reduce the Buyer's Premium by 50% related to the Starting Bid Amount, encouraging buyers to submit a starting bid prior to the start of the auction.
BUYER’S PREMIUM
The buyer pays an additional 12% premium on top of the high bid. This covers our fee.
TITLE & TAXES
The seller pays the title search and title insurance. The buyer pays any applicable transfer taxes.
ECONOMICS & EXPECTATIONS | 113
Bidder Qualification
BIDDERS ARE VETTED TO VERIFY ABILITY TO PURCHASE. PRIOR TO YOUR SALE, BIDDERS MUST REGISTER TO PARTICIPATE BY:
1. Completing and submitting the Auction Terms & Conditions.
2. Providing proof of funds from a bank or financial institution.
3.
At the close of bidding, the winning buyer signs the contract and posts a non-refundable deposit.
Sold for $5.24M
75-877 Keaolani Drive | Kona Coast, HI
Listed by Carrie Nicholson of Hawaii Life Real Estate Brokers
ECONOMICS & EXPECTATIONS | 115
Starting Bids and Price Discovery
PROVIDING YOU WITH TRANSPARENCY THROUGHOUT THE PROCESS IS AN IMPORTANT PART OF WHAT WE DO.
EXPECTATIONS AND TRANSPARENCY
We are committed to providing full transparency. That is why all sales are on our website. And, prior to engaging us, time will be spent reviewing your market, available inventory, and recent sales to determine an expected starting bid range for your property. Once your property begins its exposure, you will be informed every step of the way through updates and constant communication with your sales team. 24 to 48 hours prior to your auction, you will be provided the bidder lineup and starting bid ranges are exposed.
Sold for $10.725M
3580 Anini Road | Anini Beach, HI
Listed by Matt Beall of Hawaii Life Real Estate Brokers
ECONOMICS & EXPECTATIONS | 117
Our Success Rate
We have a dedicated, in-house closing team with a historical close rate of 87% for all properties that are successfully auctioned.
All interested parties complete due diligence during the exposure period of your property, as all sales are “as-is” without contingencies, typically within 1–4 weeks of your scheduled auction.
The Auction Terms and Conditions, Purchase Contract, and available property documents can be downloaded directly from your property’s page on our website.
Sold for $10.304M
2470 South Highway A1A | Vero Beach, FL
Listed by Clark French & Cindy O’Dare of Premier Estate Properties
ECONOMICS & EXPECTATIONS | 119
CASE STUDIES & TESTIMONIALS
• Casa 26 | Near Evian, France
• 26 Obsidian | Big Sky, MT
• Mauna Kea Resort | Big Island, HI
• The Reflections at Trancas Canyon | Malibu, CA
• Villa Passalacqua | Lake Como, Italy
• Finca Sa Vinya | Mallorca, Spain
Sold for $5.6M
7695 Lahontan Drive | Lake Tahoe, CA
Listed by Mary Jo Johnson of Martis Camp Realty, Inc.
CASE STUDIES & TESTIMONIALS | 121
NEAR EVIAN, FRANCE
Sold for €2.09M
Casa 26 | 26, Avenue du General Leclerc
"I am impressed with how knowledgeable and dedicated the Concierge Auctions team were throughout the auction process. They were able to show potential buyers around the property with ease and were well-versed to answer all questions relating to its history. Additionally, the team’s marketing efforts were top notch and garnered great international exposure. I highly recommend the team’s services to any of my luxury property sellers.”
— Laurent Guerineau, Listing Agent
In only four weeks, the auction exposure period generated:
PROSPECTS: 1,182 | BIDDERS: 7
In cooperation with Laurent Guérineau of Knight Frank
122 | CASE STUDIES & TESTIMONIALS
BIG SKY, MT
Sold. Listed for $28M.
26 Obsidian at the Yellowstone Club
"Controlling the timing of the sale and ensuring we secured the highest possible price just made sense, and auction proved to be the right choice. In less than two months, Concierge Auctions produced eight bidders who were all willing to buy the property, knowing that they would set the market price. The inquiries from high-net-worth individuals, including CEOs and entrepreneurs from all over the world, were off the charts. The property hadn’t received that much interest in the prior two years it had been on the market, and without the auction, I can’t imagine it would have in the next two years.”
— Seller’s family representative, Brian Dolan
In only six weeks, the auction exposure period generated:
PROSPECTS: 745 | OPEN HOUSE VISITORS: 73 | BIDDERS: 8
In cooperation with Shawna Winter and Lynn Milligan of Winter & Company Real Estate
CASE STUDIES & TESTIMONIALS | 125
BIG ISLAND, HI
Sold for $6.608M
62-3916 Lanikeha Place, Mauna Kea Resort
"My experiences with Concierge Auctions on the Big Island of Hawaii go back over 10 years with numerous successful transactions with both buyers and sellers. Their level of professionalism and marketing capabilities are second to none.”
— Jim Allison, Mauna Kea Realty
In only six weeks, the auction exposure period generated:
PROSPECTS: 648 | OPEN HOUSE VISITORS: 53 | BIDDERS: 7
In cooperation with Jim Allison of Mauna Kea Realty
126 | CASE STUDIES & TESTIMONIALS
MALIBU, CA
Sold for $6.05M
The Reflections at Trancas Canyon | 5757 & 5744 Trancas Canyon Road
"Concierge Auctions has an extremely professional team that worked very hard to accomplish my goals. The Business Developer was super. From beginning to end, the whole package was done right.”
— Doug Busch, Seller
The property had been listed for 789 days prior to going to auction. In only seven weeks, the auction exposure period generated:
PROSPECTS: 1,671 | SHOWINGS: 36 | BIDDERS: 5
In cooperation with Dustin Cumming and Danelle Lavin of Hilton & Hyland, and Aaron Kirman of John Aaroe Groupe
CASE STUDIES & TESTIMONIALS | 129
LAKE COMO, ITALY
Sold. Listed for €100M.
Villa Passalacqua | Via Besana 59
“I am delighted we have successfully identified a new steward for this iconic property. The Concierge Auctions team, in conjunction with listing agents Alessia Bagni, Como Relocation Services, and John Bracco, delivered more than I ever could have expected on multiple fronts. And, most importantly, they positioned the property directly in front of many of the most affluent buyers in the world, resulting in one lucky new owner.”
—
Jim Cantwell, Seller
In only four weeks, the auction exposure period generated:
PROSPECTS: 1,903 | OPEN HOUSE VISITORS: 27 | SHOWINGS: 22
In cooperation with Laurent Guérineau of Knight Frank
130 | CASE STUDIES & TESTIMONIALS
MALLORCA, SPAIN
Sold for €8M Finca Sa Vinya
"We were delighted to be the first property in Mallorca to be sold by Concierge Auctions. Throughout the auction process, the team was extremely professional, and we were very impressed by the thrust of the marketing campaign, which produced considerable traffic through the property and worldwide interest. The fact that Concierge Auctions works with the local brokers is an added benefit.”
— James Dunn, Seller
In only six weeks, the auction exposure period generated:
PROSPECTS: 502 | SHOWINGS: 17
In cooperation with Michael Cunnington, Seller Representative
CASE STUDIES & TESTIMONIALS | 133
Rather than just an auction company, we are a global marketplace for luxury real estate.
Sold for €1.092M
Château Roquehort | Pau, France
Listed by French Character Homes
135
Our proven platform was built to support properties like yours.
136
Sold for €1.045M
Villa Campo Verde | Umbria, Italy
Listed by Adriana Benedetti of Umbrian Property
139
Sold. Listed for $8.9M.
Casa Belle Vista | Dallas, TX
LET US DELIVER YOU A BULLSEYE.
Listed by Kelly Watson of Keller Williams Realty Urban Dallas
ConciergeAuctions.com | +1 212.202.2940
Concierge Auctions, LLC, (“Concierge Auctions”) is an auctioneer. Concierge Auctions’ principal address is 228 Park Avenue South, Suite 70835, New York, NY 10003, and its phone number is (212) 202-2940. If required, Concierge Auctions (or its representative) is registered, licensed and/or bonded in the U.S. state where the property to be auctioned is located. Concierge Auctions (in certain jurisdictions) and certain Concierge Auctions subsidiaries, employees, and representatives may possess real estate broker or salesperson licenses in various jurisdictions and may, in some circumstances, perform functions that may be deemed brokerage services, however, neither Concierge Auctions nor its agents, employees, and affiliates are acting as a broker in any capacity for any party in connection with this auction. Bidders must seek brokerage services or advice from their own real estate agents or professional advisers. Our brokerage licenses are held solely for compliance purposes to further our auctioneering services. Concierge Auctions, the Listing Agent, the seller of the property and their respective agents, employees, and affiliates do not represent, warrant, or guarantee the accuracy or completeness of any information and shall have no liability for errors or omissions under any circumstances in this or any other property listings or advertising, promotional or publicity statements, and materials. This is not meant as a solicitation for listings or an offer to sell real property. Cooperating brokers are encouraged to participate as set forth in Concierge Auctions bidder terms and conditions.