Concierge Auctions | Marketing Platform Report

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MARKETING PLATFORM REPORT

DALLAS, TEXAS | SOLD FOR $38.9M

Public Relations

Media inquiries will be handled by Concierge Auctions’ in-house team. Prior media coverage has included the The Wall Street Journal, Fox News, The New York Times and Bloomberg, among many others.

Digital Advertising

A customized strategy through multiple channels of social media, display, and retargeting campaigns will be deployed—including Google retargeting and Facebook lead generation ad campaigns, targeted to reach potential buyers in the primary and feeder markets, as well as prior visitors to the property pages on ConciergeAuctions.com Reaching over 2 million sites, the entire Google Display Network reaches over 90% of Internet users worldwide.

Database & Private Client Group

Our database includes over 825,000 global contacts, including our Private Client Group. Targeted direct outreach will be made throughout the exposure period to luxury agents and potential buyers, as well as to Concierge Auctions’ Private Client Group clientele, including documented billionaires, and prior registered bidders and agents who have participated in like-kind auctions.

HOLLYWOOD RIVIERA, CALIFORNIA | SOLD | LISTED FOR $8.995M

Digital Marketplace

Your property will be “live” on our global luxury property and digital bidding marketplace, ConciergeAuctions.com, with a current auction feature and full listing with descriptive copy, photography, map, documents, and more.

Cutting-Edge Technology

We use cutting-edge technology to completely change the luxury real estate industry. You benefit because our technology tools monitor the activity of visitors to our site; we then use this information for marketing and sales outreach efforts.

ST. ANDREW’S, LITTLE RAGGED ISLAND, BAHAMAS | SOLD FOR $7.84M

POIPU, KAUAI, HAWAII | SOLD FOR $8.68M

Collateral & Direct Mailing

Collateral will be printed for on-site distribution as well as direct mailed to targeted lists of potential buyers in a radius around your property or to key feeder markets with a home valuation overlay. Properties are also included in our catalogue—a high-quality, perfectbound book, printed and made available for on-site distribution in markets of same-issue properties with concurrent exposure cycles, direct mailed monthly to selected members of the Concierge Auctions’ Private Client Group, Preferred Agents, $20M+ U.S. homeowners, and billionaires. The issue is additionally digitally distributed to our subscribers.

Directional Signage

Directional signage will be available to lead prospects to your property.

Interactive

3D Walkthrough

We help buyers picture themselves in homes that may be located in other states, or even different countries, than their own. In the marketing of some of our properties, we use incredible technology to give an even more life-like understanding of the property at-hand through a 3D showcase, inclusive of a “walking” view, “dollhouse” view, and “floor plan” view. Potential buyers are able to virtually explore your property with a click of their mouse—all from wherever they are across the globe.

Stunning Photography

During our preparation period, our marketing team will review previous photography taken for your property and determine if a new or supplemental shoot is required.

ASPEN, COLORADO | SOLD FOR $21.5M

BAY OF SAINT-TROPEZ, FRANCE | SALE PENDING

Local MLS

Consistency is another key component of our marketing strategy—so is engaging and activating the local real estate market. We will provide your listing agent new language and photography consistent with your property’s custom marketing campaign for use in the Multiple Listing Service (MLS). We will also request the agent update this information in Zillow.com, Trulia.com, and Realtor.com, if applicable.

Listing

Sites

Your property will receive a listing on LuxuryRealEstate.com and Juwai.com, if applicable.

Email Marketing

In addition to receiving inclusion in our Auction Alert® emails during your exposure period, your property will also receive a drip email campaign, inclusive of preview event invite and/or property email and auction reminder email to members of your prospect list.

THAILAND | SOLD
PHUKET,
FOR $8.96M

Transparent Reporting

You will receive access to our Client Portal, which measures the success of our marketing and sales efforts for your property, providing real-time access to key analytics and your property’s entire exposure campaign.

Sierra Towers Penthouse

West Hollywood, CA

48 DAYS OF AUCTION EXPOSURE

1K TOTAL CAMPAIGN MEMBERS

41 TOTAL QUALIFIED SHOWINGS

25K+ TOTAL WEBSITE VIEWS

6K+ TOTAL PROPERTY PAGEVIEWS

268 WEB VIEWS BY STATES & REGIONS

2.2K+ TOTAL FILM VIEWS

100 WEB VIEWS BY COUNTRY 86K+ DIGITAL CAMPAIGN REACH 5 TOTAL REGISTERED BIDDERS

SOCIAL MEDIA: PRESS:

PRINT COLLATERAL:

COMMERCIALS/FILM/3D TOUR:

ADVERTISING:

EMAILS:

One Thousand Museum, Unit 3601

Miami, FL

39 DAYS OF AUCTION EXPOSURE

96 WEB VIEWS BY COUNTRY

900+ TOTAL CAMPAIGN MEMBERS

307 WEB VIEWS BY STATES & REGIONS

26 TOTAL QUALIFIED SHOWINGS

2.2K+ TOTAL FILM VIEWS

41K+

TOTAL WEBSITE VIEWS

8.5K+

TOTAL PROPERTY PAGEVIEWS

112K+ DIGITAL CAMPAIGN REACH 10 TOTAL REGISTERED BIDDERS

SOCIAL MEDIA: PRESS:

PRINT COLLATERAL:

COMMERCIALS/FILM/3D TOUR:

ADVERTISING:

EMAILS:

322 East Bleeker Street

Aspen, CO

40 DAYS OF AUCTION EXPOSURE

72 WEB VIEWS BY COUNTRY

700+ TOTAL CAMPAIGN MEMBERS

200 WEB VIEWS BY STATES & REGIONS

48 TOTAL QUALIFIED SHOWINGS

1.7K+ TOTAL FILM VIEWS

32K+

TOTAL WEBSITE VIEWS

5K+

TOTAL PROPERTY PAGEVIEWS

360K+ DIGITAL CAMPAIGN REACH 05 TOTAL REGISTERED BIDDERS

SOCIAL MEDIA: PRESS:

PRINT COLLATERAL:

COMMERCIALS/FILM/3D TOUR:

ADVERTISING:

EMAILS:

Ca’n Zen Mallorca, Spain

41 DAYS OF AUCTION EXPOSURE

113 WEB VIEWS BY COUNTRY

1.2K+ TOTAL CAMPAIGN MEMBERS

383 WEB VIEWS BY STATES & REGIONS

28 TOTAL QUALIFIED SHOWINGS

1.4K+ TOTAL FILM VIEWS

43K+ TOTAL WEBSITE VIEWS

11K+ TOTAL PROPERTY PAGEVIEWS

186K+ DIGITAL CAMPAIGN REACH 04 TOTAL REGISTERED BIDDERS

SOCIAL MEDIA: PRESS: PRINT COLLATERAL: ADVERTISING: COMMERCIALS/FILM/3D TOUR: EMAILS: This property is listed for sale by Sergey Kotrikadze of Imperial Properties inmobiliaria CB (N.I.F- E57662934) – Av. Rey Jaime I, N111, loc. 5, Imperial Properties, Santa Ponsa, Calvia, Mallorca, Spain; +34 971 692 434. Concierge Auctions, LLC is a marketing service provider for auctions and is not a licensed Real Estate broker - 800 Brazos Street, Suite 220, Austin, TX 78701; +1 (212) 202-2940. The services referred to herein are not available to residents of any state where prohibited by applicable state law. Concierge Auctions, LLC, its agents and affiliates, broker partners, auctioneer, and sellers do not warrant or guarantee the accuracy or completeness of any information and shall have no liability for errors or omissions or inaccuracies under any circumstances in this or any other property listings or advertising, promotional or publicity statements and materials. This is not meant as a solicitation for listings. Brokers are protected and encouraged to participate. Equal Housing Opportunity. See Auction Terms and Conditions for full details. MALLORCA, SPAIN VIEW FILM & BID ONLINE 12 NOVEMBER AUCTION Currently Listed for €5.95M. Reserve €4.25M. SELLING TO THE HIGHEST BIDDER. In cooperation with: Listed by Sergey Kotrikadze of Imperial Properties This property is listed for sale by Sergey Kotrikadze of Imperial Properties inmobiliaria CB (N.I.F- E57662934) – Av. Rey Jaime I, N111, loc. 5, Imperial Properties, Santa Ponsa, Calvia, Mallorca, Spain; +34 971 692 434. Concierge Auctions, LLC is a marketing service provider for auctions and is not a licensed Real Estate broker - 800 Brazos Street, Suite 220, Austin, TX 78701; +1 (212) 202-2940. The services referred to herein are not available to residents of any state where prohibited by applicable state law. Concierge Auctions, LLC, its agents and affiliates, broker partners, auctioneer, and sellers do not warrant or guarantee the accuracy or completeness of any information and shall have no liability for errors or omissions or inaccuracies under any circumstances in this or any other property listings or advertising, promotional or publicity statements and materials. This is not meant as a solicitation for listings. Brokers are protected and encouraged to participate. Equal Housing Opportunity. See Auction Terms and Conditions for full details. MALLORCA, SPAIN VIEW FILM & BID ONLINE 12 NOVEMBER AUCTION Currently Listed for €5.95M. Reserve €4.25M. SELLING TO THE HIGHEST BIDDER. In cooperation with: ConciergeAuctions.com +1 646.760.7823 Listed by Sergey Kotrikadze of Imperial Properties

901 Brushtown Road

Near Philadelphia, PA

63 DAYS OF AUCTION EXPOSURE

59 WEB VIEWS BY COUNTRY

600+ TOTAL CAMPAIGN MEMBERS

179 WEB VIEWS BY STATES & REGIONS

64 TOTAL QUALIFIED SHOWINGS

1.1K+ TOTAL FILM VIEWS

22K+ TOTAL WEBSITE VIEWS

5.3K+ TOTAL PROPERTY PAGEVIEWS

172K+ DIGITAL CAMPAIGN REACH 10 TOTAL REGISTERED BIDDERS

PRESS: PRINT COLLATERAL: ADVERTISING: COMMERCIALS/FILM/3D TOUR: EMAILS: AUCTION | BID MAY 21–26 Currently Listed for $2.499M. No Reserve. 646.760.8063 ConciergeAuctions.com Listed by Rob Lamb & Danyelle Lowman-Bush Concierge Auctions 228 Park Avenue South, PMB 70835

| +1 212.202.2940

Concierge Auctions, LLC, (“Concierge Auctions”) is an auctioneer. Concierge Auctions’ principal address is 228 Park Avenue South, Suite 70835, New York, NY 10003, and its phone number is (212) 202-2940. If required, Concierge Auctions (or its representative) is registered, licensed and/or bonded in the U.S. state where the property to be auctioned is located. Concierge Auctions (in certain jurisdictions) and certain Concierge Auctions subsidiaries, employees, and representatives may possess real estate broker or salesperson licenses in various jurisdictions and may, in some circumstances, perform functions that may be deemed brokerage services, however, neither Concierge Auctions nor its agents, employees, and affiliates are acting as a broker in any capacity for any party in connection with this auction. Bidders must seek brokerage services or advice from their own real estate agents or professional advisers. Our brokerage licenses are held solely for compliance purposes to further our auctioneering services. Concierge Auctions, the Listing Agent, the seller of the property and their respective agents, employees, and affiliates do not represent, warrant, or guarantee the accuracy or completeness of any information and shall have no liability for errors or omissions under any circumstances in this or any other property listings or advertising, promotional or publicity statements, and materials. This is not meant as a solicitation for listings or an offer to sell real property. Cooperating brokers are encouraged to participate as set forth in Concierge Auctions bidder terms and conditions.

ConciergeAuctions.com

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