13 minute read
COMPANY PROFILE
WE SELL ONE-OF-A-KIND, UNIQUE PROPERTIES
YOUR NEXT SMART BUSINESS DECISION
Our sellers choose to auction as a smart financial decision. They did not end up owning a prime property by luck, but rather by making thoughtful choices. We’re here to help make another.
LUXURY HOMES ARE UNIQUE
All of the things that make a luxury property unique are the reasons it will likely fall into one of two categories.
A | The home will sell quickly (60–180 days) at a high percentage of the list price; or B | The home will likely linger on the market for years, and sell for a fraction of the original asking price.
SOLD | JACKSON HOLE, WY | LISTED FOR $24.5M
OUR AUCTION FORMATS
We analyze each property and the local market conditions to determine the most effective approach.
WITHOUT/NO RESERVE | The property will sell to the highest bidder at auction. There is no minimum bid that must be exceeded to purchase the property; or
RESERVE | The property will sell at or above a pre-determined price threshold at auction.
ONLINE BIDDING
The majority of our auctions take place via our online marketplace, ConciergeAuctions.com. Dedicated representatives are also available for assistance via phone. Bidding is typically open for 48–72 hours.
“BUY NOW” PROGRAM
Our optional “Buy Now” program allows offers to be made on properties prior to their scheduled auction. It is not uncommon to receive a pre-auction offer, and all offers are presented to sellers for consideration.
OUR SUCCESS RATE
We have a dedicated, in-house closing team with a historical close rate of 87% for all properties that are successfully auctioned. All interested parties complete due diligence during the exposure period of the property, as all sales are “as-is” without contingencies, typically within 1–4 weeks of the scheduled auction. The Auction Terms and Conditions, Purchase Contract, and available property documents can be downloaded directly from the property’s page on our website.
CONCIERGE + AGENT PARTNERS
SOLD | PHOENIX, AZ | $2.495M
AGENT & BROKER LOYAL
One of our key tenets when we founded Concierge Auctions was giving control back to agents and their clients. We know first-hand that agents are necessary in buying and selling high-end real estate. They know the community. They know the market. And, they know each other. The right agent is worth their weight in gold. That is why we are the only auction company to date that has worked in cooperation with a broker/ agent on every sale, and we protect commissions on both sides of the transaction.
PREFERRED AGENT NETWORK
Over the past decade, we have established our own network of top agents from across the globe who are experienced with our platform and the luxury market. We understand the value this network brings in terms of experience and local market knowledge. Preferred agents have a deep understanding of the local market and the leverage of an extensive business and personal network. Between us, the agent, and our seller, this is a win-win-win for everyone.
DAYS ON MARKET + SALE PRICE
SOLD | AUSTIN, TX | LISTED FOR $16.9M
LIVING IN A ZILLOW ® WORLD
Buyers can clearly see the full history of a property, including total Days On Market, price history, every listing agent hired, every price reduction made, every time a property has been de-listed and re-listed. Here’s the hard truth: These strategies don’t work. Today, information about a property’s history is more transparent than ever.
DAYS ON MARKET ARE THE ENEMY
Research shows the largest factor in determining the price of a luxury property is the number of days that it has been marketed for sale. The result is directly correlated to what happened before calling us, and the odds are working against the property every day. Like UV rays on the skin, they are toxic, and the longer luxury properties are exposed, the more harmful they become. Every day a property is on the market, it depreciates in value. When a property has been on the market for a prolonged period of time, not only does it suffer from negative perception, but there’s an inherent cost associated with the accumulated days. We eliminate this cost.
SOLD | DAYTON, WY | $10.976M
THE INFLECTION POINT
There is a point of inflection where real estate turns from necessary to discretionary. Similar to other luxury consumption—cars, planes, yachts, and wine—once a home has not only been enjoyed but also highly customized to its owner, it is worth significantly less to the next buyer.
High-end real estate acts the same way; plus it’s static in location. Oftentimes, selling a luxury property quickly is purely due to luck and timing—not price or exposure.
AHEAD OF THE CURVE: GOING TO AUCTION
WE CREATED A NEW CATEGORY, DOMINATE THE SPACE, AND SET THE STANDARD. OUR DIRECTION: FORWARD — OUR SPEED: FAST — OUR MINDSET: FOCUSED.
WE ENCOURAGE PROPERTIES TO BE LISTED WITH A TOP BROKER/AGENT, BUT IF THEY HAVEN’T SOLD BETWEEN 90–180 DAYS, IT IS TIME TO TAKE ACTION.
1
ANALYSIS
Our seller vetting process is something we take very seriously. We typically accept one of every 20 properties that come our way, and our buyers know they are bidding on the best inventory available in the world. Our sellers are well-capitalized and are looking to utilize our platform as a business decision with a time certain date of sale. Our in-house sales team will analyze key attributes of each opportunity including the location, aesthetics, broker partnership, and seller disposition.
2
PROPOSAL
qualified properties to address any questions, and drafts a proposal with the specific terms of sale.
3
AUCTION MARKETING AGREEMENT (AMA) Our sales team works closely with sellers of
Once accepted, the auction agreement is drafted, reviewed, and signed. Then, we’re off! Our teams will begin preparing for launch day.
DELIVERING CONTROL, PREDICTABILITY, AND LIQUIDITY
THE ART OF LUXURY REAL ESTATE AUCTIONS ®
OUR PLATFORM GIVES THE ADVANTAGE OF:
1
CONTROL
Our clients decide their timing and terms.
2
PREDICTABILITY
Our sellers and agents will be provided with the opening bid range, offer line-up, and exposure metrics so everyone knows what to expect before the chosen sale date.
3
LIQUIDITY The sale of the property will be followed by a contingency-free closing, typically within 1–4 weeks.
SOLD | VERO BEACH, FL | $10.175M
A PROVEN, PREDICTABLE FORMULA
We are data-driven to the core. Our full-time, in-house data and marketing teams continually monitor the traction of our platform and analyze performance for increased engagement and outreach for campaigns. We know:
• How many eyes need to be reached to generate sufficient momentum • How many buyer prospects need to be engaged • How many feet need to come through the doors at showings and open houses • How many registered bidders will result in a successful auction
OUR PROCESS DELIVERS THE PERFECT BUYER—ON DEMAND
At the end of the exposure period, our clients and agents can expect qualified bidders to be identified from each of the following avenues:
1
1/3 NEW BUYER PROSPECTS
New buyers who have never been exposed to the property previously.
2
1/3 LOCAL EXPOSURE
Buyers in the local market who have not made an offer prior as there was no urgency.
3
1/3 PROPRIETARY CONTACTS
Buyers who have been identified from our database and Private Client Group.
FEE STRUCTURE + BIDDER REGISTRATION
UPFRONT FEES
We do not charge upfront fees throughout the Americas.
AGENT COMMISSIONS
Agent commissions are protected.
OPENING BID INCENTIVE (OPTIONAL)
Depending on the particulars, we may recommend an opening bid incentive that encourages buyers to submit an opening bid prior to the opening of the auction.
BUYER’S PREMIUM
The buyer pays an additional premium on top of the high bid. This covers all of our fee.
TITLE & TAXES
The seller pays the title search and title insurance. The buyer pays any applicable transfer taxes.
EXPECTATIONS AND TRANSPARENCY
We are committed to providing full transparency. That is why all sales are on our website. And, prior to engaging us, time will be spent reviewing the market, available inventory, and recent sales to determine an expected opening bid range for properties going to auction. Once properties enter their exposure period, our seller and agent will be informed every step of the way through updates and constant communication with our sales team. 72 hours prior to the auction, we will provide the bidder lineup and opening bid ranges. Providing full transparency throughout the process is an important part of what we do.
ALL BIDDERS ARE FULLY VETTED TO VERIFY THEIR ABILITY TO PURCHASE. PRIOR TO THE SALE, BIDDERS MUST REGISTER BY:
1
TERMS & CONDITIONS
Completing and submitting the Auction Terms and Conditions and refundable bidder deposit.
2
PROOF OF FUNDS
Providing proof of funds from a bank or financial institution.
3
30 DAY CLOSING
At the close of bidding, the winning buyer signs the contract and posts a non-refundable deposit. Closing within 1–4 weeks.
SOLD | SCOTTSDALE, AZ | $2.688M
SOLD | PARADISE ISLAND, BAHAMAS | LISTED FOR $8.495M
THE WORLD’S DIGITAL; WE’RE DIGITAL
OUR DIGITAL BIDDING ALLOWS BUYERS TO PARTICIPATE PRIVATELY FROM ANYWHERE IN THE WORLD WITH COMPLETE CONVENIENCE AND FULL TRANSPARENCY.
PROPRIETARY ONLINE MARKETPLACE
online marketplace, ConciergeAuctions.com. Built from the ground-up using proprietary software, our Product Team of UI/UX designers and software engineers used international state-of-the-art technologies, data science, predictive analytics, and user behavior to present the right properties to the right buyers.
USER BEHAVIOR TRACKING
Our site communicates with our CRM and marketing platforms so we capture and track valuable data, both in our analytics and in our sales management interfaces. Various actions on our website send auto-responses, trigger drip campaigns based on behaviors, and/or task our sales team for personal potential buyer outreach.
AUCTION ALERTS ®/EMAIL, DATABASE & SUBSCRIBERS
Properties have presence on our exclusive
Our properties are marketed to members of our global database, including outreach via Auction Alert® emails to our over 100,000+ subscribers whom we communicate with regularly and drip email campaigns to potential buyers and agents in primary and feeder markets. Our database currently includes over 650,000 contacts in 210 countries/territories.
BLOCKTALK WEB|PODCAST
Our web|podcast series covers all things luxury real estate: market trends and predictions from the front lines of the industry, interviews with the world’s top agents and thought-leaders, and cutting-edge marketing and sales strategies. Visit BlockTalkNow.com to view and register for upcoming webcasts or listen to podcasts—also on Apple or Spotify.
LIVE CHAT
Our intelligent live chat platform offers potential buyers assistance based on user behavior and predictive analytics.
FILMS
We don’t just press record. Our in-house production group is an elite team of storytellers. With an unparalleled creative vision, we craft compelling films that turn heads, spark emotion and raise “paddles” (or, clicks to bid!)
3D TOURS
We utilize Matterport technology to provide 3D walkthroughs of our properties on our website, allowing buyers to tour the property from anywhere in the world at their own speed.
VIRTUAL VIEWINGS
Can’t make it out to a property for a personal tour? No problem. Our Project Sales Managers also host private virtual tours by appointment, and are excited to host personal showings over video chat.
MONTHLY CATALOGUE
Our monthly catalogue—direct mailed to members of our Private Client Group, Preferred Agents, owners of $10M+ properties across the U.S., and billionaires—is a oneof-a-kind publication created by our in-house marketing team. Digitally hosted on our property pages on ConciergeAuctions.com for buyers to explore, the piece is additionally distributed via email to our over 100,000+ subscribers.
MARKETING LUXURY AUCTION PROPERTIES
RATHER THAN JUST AN AUCTION COMPANY, WE ARE A GLOBAL MARKETPLACE FOR LUXURY REAL ESTATE. OUR PROVEN PLATFORM WAS BUILT TO SUPPORT LUXURY PROPERTIES.
A GLOBAL DATABASE
Over the last decade, we’ve invested over $20 million dollars in growing our database. Plus, we make an annual investment of over $10 million to support our platform in order to cultivate the right audience for luxury properties. Properties will be plugged into this proven platform and exposed to our global network of buyers, supplemented with Navy SEAL style hand-to-hand outreach to the best buyer prospects who we know are candidates for luxury properties. Properties will be included in a press release distributed via a national news wire, and press key markets.
EMAIL CAMPAIGNS
Our campaigns are not only contentfocused, but also data- and analytics-driven, consistently performing higher than industry averages. Properties will be digitally marketed based on interest and behavioral activities to both new and prior like-kind property prospects from our global database. We will also provide emails for agents to send information about your property to their
SOCIAL MEDIA/SEARCH
Our marketing team is focused on our social and search campaigns.
KEY MARKET PAID MEDIA
Our online marketplace is promoted extensively worldwide.
PUBLIC RELATIONS
exposure will be sought in news outlets in clients directly.
SIGNAGE
Directional signage will be displayed to promote preview times and awareness about the auction opportunity.
COLLATERAL
Properties will receive high-quality collateral, distributed to a radius and/or targeted list of potential buyers and made available for your listing agent and sales team onsite.
VISUALS
During our preparation period, our marketing team reviews all visuals available for the properties and determine if a new photo shoot, film, and/or 3D tour should be additionally produced in the style that best highlights the main features of the property.
DEDICATED SALES SUPPORT
SALES TEAM
We have a dedicated sales team that works alongside the Listing Agent to educate the market about the opportunity and assist in the auction registration process. This team also introduces properties that we’re auctioning to members of Concierge Auctions’ Private Client Group, and will individually reach out for one-on-one conversations with top prospects on this list. We speak: Deutsch, English, Español, Français, Italiano, Português, and more.
BROKER OUTREACH
In tandem with our global reach, local market engagement and education play a key role in our outreach endeavors. In addition to notifying via the multiple listing service, top-producing brokers in the local and target markets will be personally contacted.
PREVIEWS/VIP EVENTS
Properties will be available to preview daily. Our sales team and/or Listing Agent will attend every preview to show the property and discuss the opportunity. We also host a preview event or reception on-site for VIP potential buyers, local opinion leaders, and/or key top-producing brokers. In addition, our Project Sales Managers schedule and host private virtual showings via FaceTime or video conferencing.
SOLD | RANCHO SANTA FE, CA | $4.26M
