7 minute read
Los Colinas
DELIVERING CONTROL, PREDICTABILITY, AND LIQUIDITY
OUR PLATFORM GIVES THE ADVANTAGE OF:
1
CONTROL
Our clients decide their timing and terms.
2
PREDICTABILITY
Our sellers and agents will be provided with the opening bid range, offer line-up, and exposure metrics so everyone knows what to expect before the chosen sale date.
3
LIQUIDITY The sale of the property will be followed by a contingency-free closing, typically within 1–4 weeks.
SOLD | ASHLAND, OR | LISTED FOR $7.74M
A PROVEN, PREDICTABLE FORMULA
We are data-driven to the core. Our full-time, in-house data and marketing teams continually monitor the traction of our platform and analyze performance for increased engagement and outreach for campaigns. We know:
• How many eyes need to be reached to generate sufficient momentum • How many buyer prospects need to be engaged • How many feet need to come through the doors at showings and open houses • How many registered bidders will result in a successful auction
OUR PROCESS DELIVERS THE PERFECT BUYER—ON DEMAND
At the end of the exposure period, our clients and agent partners can expect qualified bidders to be identified from each of the following avenues:
1
1/3 NEW BUYER PROSPECTS
New buyers who have never been exposed to the property previously.
2
1/3 LOCAL EXPOSURE
Buyers in the local market who have not made an offer prior as there was no urgency.
3
1/3 PROPRIETARY CONTACTS
Buyers who have been identified from our database and Private Client Group.
FEE STRUCTURE + BIDDER REGISTRATION
UPFRONT FEES
We do not charge upfront fees throughout the Americas.
AGENT COMMISSIONS
Agent commissions are protected.
OPENING BID INCENTIVE (OPTIONAL)
Depending on the particulars, we may recommend an opening bid incentive that encourages buyers to submit an opening bid prior to the opening of the auction.
BUYER’S PREMIUM
The buyer pays an additional premium on top of the high bid. This covers all of our fee.
TITLE & TAXES
The seller pays the title search and title insurance. The buyer pays any applicable transfer taxes.
EXPECTATIONS AND TRANSPARENCY
We are committed to providing full transparency. That is why all sales are on our website. And, prior to engaging us, time will be spent reviewing the market, available inventory, and recent sales to determine an expected opening bid range for properties going to auction. Once properties enter their exposure period, our seller and agent will be informed every step of the way through updates and constant communication with our sales team. 72 hours prior to the auction, we will provide the bidder lineup and opening bid ranges. Providing full transparency throughout the process is an important part of what we do.
ALL BIDDERS ARE FULLY VETTED TO VERIFY THEIR ABILITY TO PURCHASE. PRIOR TO THE SALE, BIDDERS MUST REGISTER BY:
1
TERMS & CONDITIONS
Completing and submitting the Auction Terms and Conditions and refundable bidder deposit.
2
PROOF OF FUNDS
Providing proof of funds from a bank or financial institution.
3
30 DAY CLOSING
At the close of bidding, the winning buyer signs the contract and posts a non-refundable deposit. Closing within 1–4 weeks.
SOLD | CENTRAL COAST, CA | $2.145M
SOLD PRE-AUCTION | ASPEN, CO | $21.5M
THE WORLD’S DIGITAL; WE’RE DIGITAL
OUR DIGITAL BIDDING ALLOWS BUYERS TO PARTICIPATE PRIVATELY FROM ANYWHERE IN THE WORLD WITH COMPLETE CONVENIENCE AND FULL TRANSPARENCY.
PROPRIETARY ONLINE MARKETPLACE
online marketplace, ConciergeAuctions.com. Built from the ground-up using proprietary software, our Product Team of UI/UX designers and software engineers used international state-of-the-art technologies, data science, predictive analytics, and user behavior to present the right properties to the right buyers.
USER BEHAVIOR TRACKING
Our site communicates with our CRM and marketing platforms so we capture and track valuable data, both in our analytics and in our sales management interfaces. Various actions on our website send auto-responses, trigger drip campaigns based on behaviors, and/or task our sales team for personal potential buyer outreach.
AUCTION ALERTS ® /EMAIL, DATABASE & SUBSCRIBERS
Properties have presence on our exclusive
Our properties are marketed to members of our global database, including outreach via Auction Alert ® emails to our over 100,000+ subscribers whom we communicate with regularly and drip email campaigns to potential buyers and agents in primary and feeder markets. Our database currently includes over 650,000 contacts in 210 countries/territories.
BLOCKTALK WEB|PODCAST
Our web|podcast series covers all things luxury real estate: market trends and predictions from the front lines of the industry, interviews with the world’s top agents and thought-leaders, and cutting-edge marketing and sales strategies. Visit BlockTalkNow.com to view and register for upcoming webcasts or listen to podcasts—also on Apple or Spotify.
LIVE CHAT
Our intelligent live chat platform offers potential buyers assistance based on user behavior and predictive analytics.
FILMS
We don’t just press record. Our in-house production group is an elite team of storytellers. With an unparalleled creative vision, we craft compelling films that turn heads, spark emotion and raise “paddles” (or, clicks to bid!)
3D TOURS
We utilize Matterport technology to provide 3D walkthroughs of our properties on our website, allowing buyers to tour the property from anywhere in the world at their own speed.
VIRTUAL VIEWINGS
Can’t make it out to a property for a personal tour? No problem. Our Project Sales Managers also host private virtual tours by appointment, and are excited to host personal showings over video chat.
MONTHLY CATALOGUE
Our monthly catalogue—direct mailed to members of our Private Client Group, Preferred Agents, owners of $10M+ properties across the U.S., and billionaires—is a oneof-a-kind publication created by our in-house marketing team. Digitally hosted on our property pages on ConciergeAuctions.com for buyers to explore, the piece is additionally distributed via email to our over 100,000+ subscribers.
MARKETING LUXURY AUCTION PROPERTIES
RATHER THAN JUST AN AUCTION COMPANY, WE ARE A GLOBAL MARKETPLACE FOR LUXURY REAL ESTATE. OUR PROVEN PLATFORM WAS BUILT TO SUPPORT LUXURY PROPERTIES.
A GLOBAL DATABASE
Over the last decade, we’ve invested over $20 million dollars in growing our database. Plus, we make an annual investment of over $10 million to support our platform in order to cultivate the right audience for luxury properties. Properties will be plugged into this proven platform and exposed to our global network of buyers, supplemented with Navy SEAL style hand-to-hand outreach to the best buyer prospects who we know are candidates for luxury properties. Properties will be included in a press release distributed via a national news wire, and press key markets.
EMAIL CAMPAIGNS
Our campaigns are not only contentfocused, but also data- and analytics-driven, consistently performing higher than industry averages. Properties will be digitally marketed based on interest and behavioral activities to both new and prior like-kind property prospects from our global database. We will also provide emails for agents to send information about your property to their
SOCIAL MEDIA/SEARCH
Our marketing team is focused on our social and search campaigns.
KEY MARKET PAID MEDIA
Our online marketplace is promoted extensively worldwide.
PUBLIC RELATIONS
exposure will be sought in news outlets in clients directly.
SIGNAGE
Directional signage will be displayed to promote preview times and awareness about the auction opportunity.
COLLATERAL
Properties will receive high-quality collateral, distributed to a radius and/or targeted list of potential buyers and made available for your listing agent and sales team onsite.
VISUALS
During our preparation period, our marketing team reviews all visuals available for the properties and determine if a new photo shoot, film, and/or 3D tour should be additionally produced in the style that best highlights the main features of the property.
DEDICATED SALES SUPPORT
SALES TEAM
We have a dedicated sales team that works alongside the Listing Agent to educate the market about the opportunity and assist in the auction registration process. This team also introduces properties that we’re auctioning to members of Concierge Auctions’ Private Client Group, and will individually reach out for one-on-one conversations with top prospects on this list. We speak: Deutsch, English, Español, Français, Italiano, Português, and more.
BROKER OUTREACH
In tandem with our global reach, local market engagement and education play a key role in our outreach endeavors. In addition to notifying via the multiple listing service, top-producing brokers in the local and target markets will be personally contacted.
PREVIEWS/VIP EVENTS
Properties will be available to preview daily. Our sales team and/or Listing Agent will attend every preview to show the property and discuss the opportunity. We also host a preview event or reception on-site for VIP potential buyers, local opinion leaders, and/or key top-producing brokers. In addition, our Project Sales Managers schedule and host private virtual showings via FaceTime or video conferencing.
SOLD | DALLAS, TX | $7.56M