Seminar schedule

ATM Global Stage

12:00 - 13:00

ATM OPENING SESSION: THE FUTURE OF INTERNATIONAL TRAVEL

Leading industry figureheads discuss the future of international travel, identifying new trends and global movements steering the sector forward. Find out what factors, priorities and innovations are reshaping the industry for generations to come. Moderator: Eleni Giokos, Anchor and Correspondent, CNN Speakers: Issam Kazim, Chief Executive Officer, Dubai Corporation for Tourism and Commerce Marketing; Scott Livermore, Chief Economist, Oxford Economics; Jochem-Jan Sleiffer, President, Middle East, Africa, & Turkey, Hilton; Bilal Kabbani, Industry Head, Travel & Tourism, Google; Andrew Brown, Regional Director Europe, Middle East & Oceania, World Travel & Tourism Council 13:15 - 14:15

INVESTMENT MINISTERIAL ROUNDTABLE - WHAT IS DRIVING INVESTMENTS IN THE TRAVEL AND TOURISM SECTOR?

Tourism destinations in the Middle East are widening their appeal, extending their offerings from luxury hotels to the mid-market segment and as these countries aim at increasing tourist arrivals, a package of incentives has been elaborated to attract FDI. Moderator: Sameer Hashmi, Middle East Business Correspondent, BBC News Speakers: HE Dr Ahmad Belhoul Al Falasi, Minister of State for Entrepreneurship and SMEs, Chairman of Emirates Tourism Council; HE Nayef Al Fayez, Minister of Tourism and Antiquities, Jordan; Hon. Edmund Bartlett, Minister of Tourism, Jamaica; Hon. Philda Nani Kereng, Minister of Environment, Natural Resources Conservation and Tourism, Botswana 14.45 - 15:45

THE ARABIAN TRAVEL MARKET SAUDI FORUM - SESSION 1: FROM STRATEGY TO REALITY: SAUDI ARABIA’S TOURISM VISION COMES OF AGE

High-level speakers discuss how the kingdom’s tourism ambitions, including attracting 100 million visitors annually by 2030, are now being realised. This session provides an update on tourism projects and infrastructure progress and new opportunities for stakeholders and niche markets and also looks at what steps must now be taken to boost global awareness of ‘brand KSA’, in order to meet arrivals targets. Moderator: Dan Murphy, Anchor, CNBC Speakers: Fahd Hamidaddin, Chief Executive Officer, The Saudi Tourism Authority; Fawaz Farooqui, Managing Director, Cruise Saudi; Majed Bin Ayed Al-Nefaie, CEO, Seera Group Holding; Captain Ibrahim S. Koshy, CEO, SAUDIA Air Transport Company 16:00 - 17:00

THE ARABIAN TRAVEL MARKET SAUDI FORUM - SESSION 2: SAUDI ARABIA’S BLUEPRINT FOR RESPONSIBLE TOURISM DEVELOPMENT

Find out how Saudi Arabia is setting a new benchmark for responsible tourism, developing projects that preserve the planet and its people. Experts discuss the role of sustainability, community inclusion, education and training, and the legacy impact of the kingdom’s broadranging tourism vision, underpinned by huge investment in infrastructure and large-scale developments that in the future, will provide a best-practice blueprint for other nations globally. Moderator: Thomas Urquhart, Broadcaster, Arabian Radio Network Speakers: Melanie de Souza, Executive Director Marketing, The Royal Commission for AlUla; John Pagano, CEO, The Red Sea Development Company and AMAALA; Jerry Inzerillo, CEO, Diriyah Gate Development Authority; Andrew McEvoy, Managing Director Tourism, NEOM

MONDAY 9TH MAY

10:30 - 11:30

AIRLINES EVOLVING FOR THE FUTURE: HEAR FROM THE INDUSTRY LEADERS

The interview will address the challenges faced by the aviation due to the pandemic. It will equally focus on opportunities and structural change for the industry coming out of the crisis. Topics will include the status on markets opening up and the reduction in restrictions, the lessons we have learnt or those that should be learnt and how airlines are managing an increasing debt level, rising fuel prices and likely changes in the passenger mix. Moderator: John Strickland, Director, JLS Consulting Speakers: Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group; Adel Abdullah Al Ali, Board Member and Group Chief Executive Officer, Air Arabia

12:00 - 12:45

THE FUTURE OF TRANSPORT

From new hyperloop systems and driverless vehicles to next-generation aircraft and space travel, new modes of transport are fast emerging, transforming how we move from A to B. Fuel is being redesigned to allow for next-generation aircraft, will SAFs play a role? And do train offerings stand to supplant air travel? Moderator: Sarah Hymers Hedley, Executive Editor, ConnectingTravel Speakers: Kuljit Ghata-Aura, President, Middle East, Turkey & Africa, Boeing; Kata Cserep, Vice President and Global Managing Director, Aviation, ICF; Karime Makalouf, Chief Commercial Officer, Royal Jordanian 13:15 - 13.45

ARABIC TRAVELLERS INSIGHT: UNDERSTANDING HOW TO CONNECT WITH THE ARABIC TRAVEL AUDIENCE

Arab travellers are a powerful consumer segment and while outbound tourism from the GCC means tens of billions spent in the destination countries, it also presents an opportunity for entities with the originating country. Travel is at the top of a GCC consumer’s ‘to-do’ list. D/A’s insight session will look into the current and emerging trends in Arabic traveller behaviour and planning. We will uncover who is the Arabic traveller we will be talking to, where are they looking to go in the world and why, and how can we connect with them and bring them into our worlds. The session will be based on a recent travel study conducted by analysing over 1.3 million travel conversations ambiently in Arabic. D/A’s analytics and science teams have drawn the most impactful and actionable insights from natural conversations to deliver a true picture of Arabic traveller intent and barriers that travel brands can address. Speaker: Paul Kelly, Managing Partner, D/A

TUESDAY 10TH MAY

14:00 - 18:00

ITIC MIDDLE EAST TOURISM INVESTMENT SUMMIT

Theme: The Middle East as a major financial hub for global tourism investments

14:00 - 14:10 - Welcome notes

Speakers: Dr. Taleb Rifai, Chairman ITIC and Former Secretary General UNWTO; Danielle Curtis, Exhibition Director – Middle East, RX

14:10 - 14:30 - Global Economic Outlook 2022 14:30 - 14:45 - Reenergising air connectivity to support tourism growth in the Middle East

A conversation with Ghaith Al Ghaith, CEO, Flydubai, and Sameer Hashmi, Middle East Business Correspondent, BBC News

14:45 - 15:30 - Panel discussion: How the Middle East is reinventing the financing of future tourism projects?

Moderator: Gerald Lawless, Director, ITIC and WTTC Ambassador Panellists: Sandip Walia, Chief Operating Officer, Middle East, Marriott International; Badr Alherbish, Executive Director of Strategy Tourism Development Fund, Saudi Arabia; Laurent A. Voivenel, Senior Vice President, Operations & Development, Middle East, Africa & India, SwissBelhotel International; Dinky Puri, Founding Partner, Eaglewing Group

15:30 - 16:00 - Panel discussion: The economic integration of women through the tourism industry

Moderator: Elizabeth Maclean, Co-Managing Director, Herdwick Communications Panellists: Marloes Knippenberg, CEO, Kerten Hospitality; Liz Ortiguera, CEO, PATA; Aradhana Khowala, CEO, Aptamind Partners; Maryam Toorani, Director of Marketing & Promotion, Bahrain Tourism & Exhibitions Authority; Khadija Mohammad Turki, Acting Director-General, Ajman Tourism Development Department

16:00 - 16:30 - Destination Focus – Investment Opportunities: Ras Al Khaimah forges ahead

Speakers: Raki Phillips, CEO, Ras Al Khaimah Tourism Development Authority; Alison Grinnell, Chief Executive Officer, RAK Hospitality Holding LLC; Abdulla Al Abdouli, CEO of Marjan

16:30-16:45 - Presentations of Tourism Projects Financing

Speakers: John Sage, Founder & CEO, Accessible Travel Solutions; Guillaume Pellerin, CEO, Wild World; Mark Abraham, Founder & CEO, Shackle

16:45 -17:15 - Unlocking new modes of payments in the travel and tourism industry

Speakers: Dirk Van Loggerenberg, CEO of Dale Capital Group; Dr Kamlen Pillay, CEO, UWell; Yariv Fisher, Chairman, Flyeast GRP

17:15 - 17:55 - Panel discussion: Enhancing preparedness to mitigate the impact of future crises

Moderator: Sameer Hashmi, Middle East Business Correspondent, BBC News Panellists: Haitham Mattar, Managing Director, India, Middle East & Africa, IHG Hotels & Resorts; HE Edmund Bartlett, Minister of Tourism, Jamaica and Co-chair GTRCMC; Taleb Rifai, Chairman ITIC and Former Secretary-General, UNWTO; Paul Griffiths, CEO Dubai Airports

17:55 - 18:00 - Closing

Speakers: Dr. Taleb Rifai, Gerald Lawless and Ibrahim Ayoub

10:30 - 11:15

THE FUTURE OF THE REGION’S HOTEL INDUSTRY

Where is the Middle East’s hotel sector heading? Where are the development hotspots and what potential is there to bring new hospitality concepts to fruition? Moderator: Paul Clifford, Group Editor, Hospitality, ITP Media Group Speakers: Christopher Lund, Director, Head of Hotels MENA, Colliers International; Mark Kirby, Head of Hospitality, Emaar Hospitality Group; Tim Cordon, Area Senior Vice President Middle East & Africa, Radisson Hotel Group; Judit Toth, Founder & CEO, Vivere Hospitality

11:45 - 12:30

WHAT GUESTS REALLY WANT

From experiential and eco-conscious stays with a local edge and wellness experiences that go beyond spas to loyalty programmes and apps that meet new lifestyle demands, this session looks at what motivates guests in 2022. Moderator: Gemma Greenwood, Director, Content Inc. Speakers: Folker Heim, Chief Operating Officer, Global Hotel Alliance; Chris Nader, Co-Founder, ENVI Lodges; Federico Toresi, Global VP Design, Ultra Luxe, Luxury & Premium Brands, Accor; Walter Knight, Director of Hospitality, Farnek Services LLC; James Britchford, Vice President Commercial IMEA, InterContinental Hotels Group 12:45 - 13:30

SPORTS TOURISM KICKS OFF IN THE GULF

Major destinations across the Gulf have robust strategies in place to put the region on the world sports tourism map. From smart cities and sponsorships to centres of excellence and sporting events destinations, discover the ambitious projects and initiatives that will attract millions of visitors and set new benchmarks. Moderator: Thomas Urquhart, Broadcaster, Arabian Radio Network Speakers: Andy Preece, Director, Buro Happold; Philip Wooller, Senior Director, Middle East & Africa, STR; Philip Dickinson, Vice President of International Markets, Qatar Tourism; Naif AlDossary, Advisor to the Strategic Planning and Investment Deputy, Ministry of Sport; Tricia Warwick, MCIM, Director Asia Pacific Middle East Africa China, VisitBritain

WEDNESDAY 11TH MAY

14:00 - 14:45

HUNGRY FOR TRAVEL: WHY UNIQUE DINING EXPERIENCES ARE AN ESSENTIAL TOOL IN THE DESTINATION MARKETING PLAYBOOK

Great food is more than just sustenance: it connects us to people, places, and flavours; to culture and heritage; to tradition and society. The memories forged while eating a meal with friends or strangers in lands unknown are often more powerful than any other travel encounter involving time-honoured rituals of hospitality and generosity. And travellers are hungry for more. Unique dining experiences are a major consideration for luxury travellers when it comes to choosing a destination. From big-name chefs and award-winning restaurants to authentic local experiences that connect visitors to a destination and create a sense of place, culinary encounters are an increasingly important part of a destination’s appeal. A handful of the Middle East’s leading restaurateurs, hoteliers, and culinary kingpins discuss the growing appetite for unforgettable dining encounters and the unquenchable thirst for unique experiences. Moderator: Joe Mortimer, Editor-atLarge, Destinations of the World News Speakers: Suhaila Ghubash, Events Director, Dubai Festivals and Retail Establishment; Lynne Bellinger, Director of Food & Beverage Design & Development, Marriott International EAME; Amanda Elder, Chief Commercial Officer, Member of the Management Board, Kempinski Hotels SA; Michael Ellis, Founder and CEO, Passionomy. tv; Talal Nabil Kensara, Chief of Strategic Management, Diriyah Gate Development Authority

15:00 - 16:00

THE FUTURE OF BUSINESS TRAVEL

What will business travel look like in a post-pandemic world and as a severely impacted sector when and how will it recover? This session will look at the megatrends impacting business travel and the medium term forecasts for the return to travel. Moderator: Gemma Greenwood, Director, Content Inc. Speakers: Catherine Logan, Regional Vice President - EMEA, GBTA; Shaun Anderson, Head of Sales, dnata Travel Management; Matthew Roberts, Vice President of Sales, Accor IMEA; Sam Dawson, Commercial Director, MENA, YouGov; Ian Moore, Chief Commercial Officer, VistaJet

16:15 - 17:00

BUILDING A SUSTAINABLE BUSINESS TRAVEL PROGRAMME

Corporations across the globe are committed to operating more sustainably – but where does business travel fit in this picture? This session will look at how corporations can measure; manage and reduce the environmental impact of their business travel programme. Moderator: Chris Pouney, Associate, GoldSpring Consulting Speakers: Martin Drew, Senior Vice President, Sales & Cargo, Etihad Aviation Group; Fatima Jaafar Al-Sairafi, Deputy Chief Executive Officer, Bahrain Tourism and Exhibitions Authority; David Todd, Head of Operations MEA, InterContinental Hotels Group

10:30 - 11:15

THE INDIAN TRAVELLER: WRITING THE GLOBAL RECOVERY SEQUEL

Pent-up demand and eagerness to travel are terms that are very often used for Indian outbound travel. Yes, the Indian traveller is raging to go and wants to travel the world. This segment is quick to rebound, remains strong, and has the spending capacity. Luxury has become the new mantra for the Indian traveller. Research shows that the frequency of travel has increased and spending is going up. Will the Indian outbound traveller replace the Chinese traveller from the pre-pandemic world? What does the Indian traveller now expect and what can international brands do to welcome them with open arms? Let’s discuss this further with stalwarts from the Indian outbound sector who can highlight these new trends and redefine the new and evolved Indian traveller. Moderator: Mr. SanJeet, Founder and CEO, DDP Group and Buzz Travel Marketing Speakers: Deepak Rawat Senior Vice President – International Markets, MakeMyTrip (India) Ltd; Jaal Kalpesh Shah, Group Managing Director, Travel Designer Group; Sandeep Dwivedi, Chief Operating Officer, InterGlobe Technology Quotient Pvt Ltd 11:45 - 12:30

RESPONSIBLE TECHNOLOGY FOR TRAVEL & TOURISM

The tourism industry – travel, hospitality and attractions – has developed a bewildering range of tech solutions. For this panel, we have chosen speakers who can look behind the brochures and the sales pitch to share what they have learnt about what works, what doesn’t and why? Globally is about supporting businesses in taking sustainable action. Globally urges businesses to take a fresh look at technologies many of which can improve bottom lines as well as reducing environmental footprints. Keith and his colleagues in Globally share the aspirations of the Responsible Tourism movement; together we can change the world for the better. Moderator: Keith Bradley, Managing Partner, Globally Speakers: Hugo Domingues, General Manager, Enernouva; Russell Impiazzi, Executive Chef, Sofitel Dubai, The Obelisk; Iftikhar Hussain Shah Hamdani Syed, Area General Manager, Bahi Ajman Palace Hotel

THURSDAY 12TH MAY

rapidly on the rise and an increasing number of countries scrapping Covidrelated restrictions to ease travel, city tourism is steadily returning. We bring together key city tourism boards from around the globe to discuss their sustainable rebuilding and growth strategies post pandemic, and the growing importance of cultural festivals and sporting events in motivating travellers. Moderator: Rashi Sen, Editor, TTN Middle East Speakers: Deveekaa Nijhawan, Global Head of International Market, Qatar National Tourism Council; Bahruz Asgarov, Deputy CEO, Azerbaijan Tourism Board; Emily Jenkins, General Manager, Dnata Travel; Tom Kiely, President and CEO, West Hollywood Travel and Tourism Board

Abu Dhabi B

14:00 - 18:00

OMAN TOURISM FORUM 2022 - EXPLORING TOURISM PARTNERSHIP IN OMAN

Oman received over 3.2 million international tourists in 2019, ranked 18th in Global Foreign Direct Investment in 2021. According to the World Economic Forum, it is one of the safest countries in the Middle East. Lonely Planet rated Oman among the Top 10 countries to visit in 2022. Oman Tourism Forum 2022 aims to explore global and regional tourism partnership opportunities with Oman. The event’s esteemed panel speakers and VIP guests include the world’s largest construction and real estate firm, OMRAN, China’s largest tour operator CTS, ICCA, Alibaba, Rotana, MINOR, Oman Air, Salam Air, Spring Air, China Southern Airline, ASAAS, the MICE industry and many more. We are expecting about 150 - 200 delegates from Oman, China, Europe, Asia and the Middle East. There are 30 Chinese travel agents confirmed. The event is organised by the Oman Ministry of Heritage and Tourism, co-organised by International

TUESDAY 10TH MAY

China Investment Forum and coordinated by China Travel Online. 13:30 - 13:55 - Registration, refreshments and networking 14:00 - 14:05 - Program begins with Master of Ceremony Gemma Greenwood, Director, Content Inc. 14:05 - 14:10 - Introduction by Marcus Lee, Forum Chair, CEO China Travel Online 14:10 - 14:15 - Welcome address by HE Salim Mohammed Al Mahrouqi, Minister of Heritage and Tourism of Oman 14:15 - 14:20 - Group photo of organisers and His Excellency

14:20 - 14:30 - Oman Tourism

Opportunities: Overview and outlook Speaker: HE Ibrahim bin Said Al Kharusi, Undersecretary, Ministry of Heritage and Tourism

14:30 - 15:15 - Oman Tourism Global Partnership

Speakers: Hashil Bin Obaid Al Mahrouqi, CEO, OMRAN; Joachim Schmitt, CEO, Orascom Hotel Management; Zhang Jiang Han, GM, China Travel Services and CITS; Shabib Mohamed Al-Mamari, CEO, Visit Oman; Yang Yang, GM, Beijing Spring Travel Services; Marcus Lee, CEO, China Travel Online

15:15 - 15:20 - MOU Signing Ceremony

Representatives: Shabib Mohamed Al-Mamari, CEO, Visit Oman; Yang Yang, GM, Beijing Spring Travel Services; Marcus Lee, CEO, China Travel Online

15:20 - 16:05 - Improving Connectivity through Aviation and Technology

Speakers: Shk. Aimen Ahmed Sultan Al-Hosni , CEO, Oman Airports; Piyush Kakkar, Regional Director, Alibaba Cloud; Captain Mohammad Ahmed, CEO, Salam Air; Mahmoud Fathy, GSA Manager, China Southern Airline; Mundher Al Shikhani, Senior Manager, Oman Air

16:05 - 16:50 - Hotel Expansion and Partnership Prospects

Speakers: Suliman Ahmed Al-Kindi, CEO, ASAAS; Hashil Bin Obaid Al Mahrouqi, CEO, OMRAN; Guy Hutchinson, President & CEO, Rotana Hotel Group; Amir Golbarg, Senior Vice President, MINOR Hotel; Mohamed Awadalla, CEO, Times Hotel Group

16:50 - 17:35 - Sector on the Rise: Maximising MICE and Retail’s Potential

Speakers: Khalid Al-Zadjali, Director, Oman Convention Bureau; Senthil Gopinath CEO, International Congress and Convention Association (ICCA); Said Salim Al Shanfari,CEO, Oman Convention & Exhibition Centre; Marcus Lee, Chairman, International China Investment Forum (ICIF); Mahmood Mohamed Ali, Chairman, Aljarwani Group; Michelle Chen, CEO, Hunter Tourism International 17:35 - 17:45 - Win flight tickets and hotel packages by sponsors 17:45 - 17:50 - Closing Speech: Ministry of Heritage and Tourism 17:50 - 18:00 - Refreshments and programme end

ATM Travel Tech Stage

MONDAY 9TH MAY

12:30 - 12:55

ARIVAL: THE FUTURE OF TRAVEL IS EXPERIENCES: THE ROLE AND OUTLOOK OF TOURS, ACTIVITIES & ATTRACTIONS IN TOURISM’S RENEWAL

The Arival @ ATM program assembles the in-destination industry’s brightest minds and leading voices to explore the essential themes defining the new future for tours, activities, attractions, and experiences in 2022 and beyond. The Future of Travel is experiences. Our industry — tours, activities, attractions, events, experiences — is not just the third-largest part of travel; it’s why people travel in the first place. Douglas Quinby shares exclusive Arival research on the outlook for tours, activities, and attractions, why it’s the most important part of tourism, and what are the key themes defining its future. Speaker: Douglas Quinby, Co-Founder & CEO, Arival

12:55 - 13:20

ARIVAL: FIRESIDE CHAT: FERNANDO EIROA, CEO, DUBAI HOLDING ENTERTAINMENT

As the recently appointed CEO of one of the largest attraction operators across the MENA region, Ferando Eiroa is setting strategy for multiple theme parks, entertainment experiences and the world’s tallest Ferris wheel, Ain Dubai. In this wide-ranging interview, we’ll discuss the post-pandemic outlook for travel in the region, key themes defining traveller behaviour and experiences, the role of technology in the guest experience, and how to steer such a significant enterprise through a period of continued global uncertainty. Moderator: Douglas Quinby, Co-Founder & CEO, Arival Speakers: Fernando Eiroa, CEO, Dubai Holding Entertainment

13:20 - 13:50

ARIVAL: THE FUTURE OF EXPERIENCES: THE NEOM VISION

Saudi Arabia is placing a big bet on tourism as part of its visionary city of the future. And experiences are at the heart of the Kingdom’s plan for the destination. In this talk from the travel and tourism veteran who is driving travel strategy and product development at NEOM, we’ll hear what they are doing, but more importantly why, and what that means for the travel industry and the future of experiences. Speaker: Andrew McEvoy, Managing Director Tourism, NEOM

13:50 - 14:20

ARIVAL: THE OTHER SIDE OF DUBAI: MEET THE LOCALS

The story of Dubai’s rise as a global hub of commerce and tourism is extraordinary, but there is much more than cosmopolitan modernity. This Emirati entrepreneur wants to show visitors a different side of Dubai, and help them connect with the local people, culture and cuisine of the UAE. Speaker: Khadija Ahmad Abdul Aziz Ahmad Behzad, Founder and CEO, Meet The Locals

14:20 - 14:45

GOOGLE ‘THINGS TO DO’ (AND WHAT IT MEANS TO YOU)

The world’s biggest search engine has taken a big step into the Best Part of Travel with Google Things to Do, a new initiative that presents attraction and experience ticket prices and purchasing options directly in Google search results. This has big implications for attraction operators and ticket resellers. This session by tours and attractions connectivity provider LIVN walks through how Google Things to Do works and how attractions and other experience operators can leverage it to drive more direct bookings. Speaker: Steve Martinez, Founder & CCO, Livn

14:45 - 15:30

ARIVAL: MUNCH & MINGLE

Refreshments and networking with the brightest minds and leading executives from across tours, attractions and experiences.

15:30 - 16:00

ARIVAL: INTERVIEW: DUBAI IS RE-ENVISIONING DISTRIBUTION. CAN IT WORK?

Dubai and Dnata share a big vision for tours and attractions distribution: deliver a destination-wide technology platform to connect UAE operators with online travel agencies, global distributors and travellers directly, and make it easier than ever for visitors and locals to discover and book all of the emirate’s amazing things to do. But change is never easy. In this interview with the head of PrioHub, we’ll explore the vision, the opportunity, the challenges and the questions and concerns from attractions and distributors. We’ll also examine whether this could be a model for the future of connected distribution for tours and experiences beyond Dubai. Speaker: Alaa Alkhatib, Vice President, Destination Management, Dnata Travel Group

16.00 - 16.25

ARIVAL: ASK ME ANYTHING: ZEINA DAGHER, CEO, EMAAR ENTERTAINMENT

Explore the future of visitor attractions, travel trends, and what’s next in distribution, attraction tech and the guest experience with the CEO responsible for the strategy of some of the UAE’s top attractions Moderator: Douglas Quinby, Co-Founder & CEO, Arival Speaker: Zeina Dagher, CEO, Emaar Entertainment

16.25 - 16.50

ARIVAL: SAFARI REIMAGINED: HOW RESPONSIBLE TRAVEL CAN DRIVE PURPOSE & PROFIT

It’s the iconic tourist experience of the region — the desert safari. But the rapid rise of global travel demand is compelling our industry to reconceive our experiences for a sustainable future. In this talk, tour operator veteran Adam McEwan shares the Platinum Heritage story: how they built a safari business that puts sustainability first and how responsible practices can advance profit as well as purpose for every experience provider. Speaker: Adam McEwan, CEO, Hero Experiences Group

16.50 - 17.25

ARIVAL: DISTRIBUTION, TECH & WHAT’S NEXT FOR TOURS, ACTIVITIES & ATTRACTIONS

Digital, distribution and online platforms are ushering in dramatic change, from how travellers plan and book to how operators and distributors connect. The pandemic has accelerated the need for operators to get ahead on tech, and traveller expectations to find and book on their phones on the spot have never mattered more. This session will explore the changes afoot amid the rise of OTAs, direct online marketing, Google, channel management, and what this means for tour and attraction operators across the region. Moderator: Bruce Rosard, COO, Arival Speakers: Julia Randow, Director of Sales - APAC, Middle East, and Parts of EMEA, GetYourGuide; Essam Salah, Co-Founder & CEO, Oceanair Travels; Suren Sultania, Co-founder & COO, Headout; Mahender Kumar Tanwar, Product & Revenue Management Director, Experience Hub

17:25 - 17:30

ARIVAL: THAT’S A WRAP!

Arival co-founders Douglas Quinby and Bruce Rosard close the day with a synopsis of key themes and takeaways, and a big round of thanks to all of our speakers and partners.

10:30 - 11:30

ON THE ROAD TO SEAMLESS TRAVEL

What progress is the industry making in adopting new technologies like biometrics, data analytics, mobile and Artificial Intelligence to make the travel experience more frictionless, easier and ultimately more enjoyable for the customer? In this session experts from the travel technology sector will share their vision for a future that’s more digitised, more multi-modal, and more joined-up, bringing traditional transport suppliers and last-mile journey options together for a truly integrated door-to-door experience. Moderator: Lee Hayhurst, Executive Editor, Travolution Speakers: Alex Villeyra, Chief Operating Officer, Mabrian Technologies; Francois Blanc, Amadeus Traveler ID Managing Director, Amadeus; Mike Ferguson, Commercial Director, Skyscanner

11:45 - 12:30

TECHNOLOGIES TO SHAPE AND NAVIGATE THE NEW TRAVEL ERA

Changes in the travel and tourism industry keep accelerating. Not only the impact of COVID-19, but also

TUESDAY 10TH MAY

technology advancements, changing business realities, and shifts in consumer trends are transforming the travel landscape. Find out from our experts how technology helps rebuild travel with tangible examples of what is already in place and what is coming. Moderator: Delphine Herrmann, Head of Amadeus Regional Marketing, Western Europe, Middle East and Africa Speakers: Jamel Chandoul, Senior Vice President, Amadeus Travel Sellers - Middle East & Africa; Christophe Roux, Senior Vice President Commercial, Amadeus Airline Business, Middle East, Africa, and Turkey; Cem Cetinturk, Regional Vice President Middle East, Africa, and Turkey, Amadeus Hospitality; Brent Roberts, Director of Sales, Amadeus Hospitality and DMOs

13:00 - 13:45

SHARING SUCCESS: A GUIDE FOR ENTREPRENEURS LOOKING TO BUILD SUCCESSFUL START-UPS

This session will feature advice and information for aspiring innovators, as well as details of the ATM DraperAladdin Start-up Competition which will take place during ATM 2022. Industry experts will share their extensive start-up experience, offering tips on the most effective fundraising methods, the biggest challenges faced by new ventures, and the best channels to reach and forge partnerships with investors. Investors will also be on hand to explain the key elements they look for before deciding to back a new venture. Moderator: Lee Cotterell Clark, Emcee, Draper Aladdin Speakers: Alaa Ismail Al Haija, Founder & CEO, Aladdinb2b, SalesMENA and Draper-Aladdin Startup Competition; Hadi Saeed AlShakhori, Business Incubation Manager; Wa’ed Walid Tarabih, Former Digital Transformation Advisor, UAE’s Prime Minister’s Office; Hamdi Sultan, CEO, Solitaire IGT; Matthew Gardiner, Founder, A1 AI

13:50 - 17:30

THE ATM DRAPER-ALADDIN START-UP COMPETITION

The ATM Draper-Aladdin Start-up Competition is an exciting, new forum designed to showcase the very latest technology innovations from some of the brightest minds in the travel and hospitality industry. Hear from the 15 start-ups themselves, pitching their business plan to attract investment with ideas across three travel & tourism sectors from Travel and Transportation; Hospitality Tech and Experiences and Attractions. Each pitch will last just five minutes followed by a fiveminute Q&A with the judges. Once all the pitches are complete, this will be followed by an awards ceremony to announce the top three winners. The overall winner will receive a minimum of $30,000 up to a maximum of $500,000 investment, a DASC Certificate and the chance to appear on Tim Draper’s TV show, Meet the Drapers, where they compete for another $500,000 while gaining access to a crowdfunding network of 12 million viewers. A further two runners up will receive the DASC Certificate only. 13.50 – 15.00: Start-ups make their pitches 15.00 – 15.30: Break 15.30 – 16.50: Start-ups make their pitches 17.05 – 17.30: Winners presentations and awards

10:30 - 11:15

TACTICAL REENGAGEMENT IN THE MIDDLE EAST

The 2022 edition of the ATM Middle East will witness increased participation and business opportunities after two years. The session will highlight how the Middle East is recovering and how it is investing more and more in MICE vertical. The speakers will outline the importance of the meetings industry, the exponential growth expected in the region by 2030, and how it’s focusing on women’s capacity building. Moderator: Anju Vijay Anthony Gomes, Regional Director, ICCA Speakers: Karina Soraya Lance, Deputy Director, Department of Economy and Tourism; Lujaina Al Maskari, Business Events Executive, Oman Convention Bureau, Ministry of Heritage and Tourism; Kavitha Prabhu, Director - Association Management and Consultancy, MCI Middle East; Jasmine Lew, Section Head Conventions & Exhibitions, Department of Culture & Tourism, Abu Dhabi

11:45 - 12:30

MAPPING TRAVEL’S NEW NORMAL

In this session, Sabre will be revealing its latest research into the travel industry recovery landscape following extensive global research with airlines and travel agencies. Sabre’s vice president for the Middle East Abdul-Razzaq Iyer will present the findings of the study and will then invite industry experts to a 30-minute panel discussion to talk about the findings and what they mean for the travel industry landscape. How has COVID-19 changed the way people travel? How can the industry capture the tailwinds of recovery? And what are the opportunities for airlines and agencies to create value as we move towards an endemic world? To answer these questions and more, join Sabre as it maps travel’s new normal. Moderator: Abdul-Razzaq Iyer, Vice President, Sabre Travel Network Middle East Speaker: Frank Trampert, SVP & Global MD – Commercial, Sabre Hospitality Solutions

13:00 - 13:45

CATALYSTS FOR CHANGE: FOUR TECH TRENDS SHAPING HOSPITALITY

Venturing into a post-pandemic

WEDNESDAY 11TH MAY

marketplace, there is an imperative to recapture revenue and elevate the guest experience to meet new consumer demands. Achieving such goals requires a greater embrace of technology to rapidly offer high-demand products and services, improve operations, and make work simpler and more rewarding for short-handed staff. Join this session to learn about the four major trends shaping hospitality - and discover how technology can actually enhance the human touch to deliver exceptional service. Moderator: Alex Alt, SVP and General Manager, Oracle Hospitality Speakers: Judith Cartwright, Founder & Managing Director, Black Coral Consulting; Christopher Hartley, CEO, Global Hotel Alliance; Willem Both, EVP of IT, Kerzner International FZE; Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts

14:15 - 15:00

ENTER THE METAVERSE: TECHNOLOGIES AS A TOOL FOR ADVANCING TRAVEL SERVICES

Technology has always been a driving force in setting how businesses and industries function. The travel and tourism industry is the first field that has embraced technological advancement, from the emergence of WEB 2.0 back in its days, questions and worries have risen on whether travel agencies are losing their presence in the world. Now, with WEB 3.0, and technologies such as the blockchain, the metaverse, and artificial intelligence taking the spotlight of the world of tomorrow, we are here to utilise these technologies not as a replacement for agencies and service providers, but as a tool to further advance their role and services within the industry. This session is an introduction to the basics of metaverse, blockchain, and artificial intelligence, followed by a brand new interactive virtual tour of travel destinations, hotels, and attractions, demonstrating the capabilities of these technologies combined in reshaping the travel industry and preparing it to grasp the future. Speakers: Omarei Abumadi, CEO, TBS/V Booking

15.30 - 16.00

HOSPITALITY 4.0: NOW MORE THAN EVER

The year looks fairly promising for APAC-MEA region with borders opening up and restrictions being eased while travel patterns have become difficult to predict now more than ever. How will technology help hoteliers the challenges while trying to engage, understand and convert their guests? Speakes: Kamesh Shukla, Executive Vice President Commercial - APAC & MEA, RateGain 16.15 - 17.00

HOW TO WORK WITH INFLUENCERS POST-COVID

The pandemic changed influencer marketing for travel dramatically. Many travel influencers lost their incomes and changed careers. Those that remain have new concerns about promoting brands and destinations. We conducted a survey of influencers and industry stakeholders to map the new landscape. This presentation will include key takeaways from our research and recommendations for how to work most effectively with influencers post-COIVD. Moderator: Matt Gibson, CEO, UpThink Ltd. Speakers: Paul Johnson, Editor, A Luxury Travel Blog; Amanda PonzioMouttaki, Writer, MarocMama; Maria Khoriaty, Influencer Marketing Coordinator, Hashtag Media FZ LLC; Samantha Wood, Publisher, Event Organiser & Consultant, FooDiva

17:00 – 18:00

INFLUENCER NETWORKING EVENT

Travel influencers can meet with the marketing teams from travel and tourism suppliers across the wide spectrum of exhibitors at ATM to explore ways to work together in the future.

10.30 - 11.15

HOW IS DATA CHANGING AIRLINE RETAILING?

Travel tech start-up Atlas is redefining what it means to be data-led. Moderated by industry authority Brian Staunton, serial travel entrepreneur Mary Li will share her insights on how to build a data-led organisation and why harnessing every parameter of travel data is the future of travel technology. They’ll be joined by a panel of experts providing agency, airline and technology perspectives to help you better understand the practicalities of data infrastructure and customised analysis, and the skills and experience we can take from other industries and apply to travel. We’ll get under the hood of what it means for you and your customers to be dataled, the alignment of in-house technical and commercial capabilities, and what skills next generation executives will need to hone to remain relevant and compete. Moderator:Brian Staunton, Chief Commercial Officer, Atlas Speakers: Ashish Kumar, Director Commercial, Flights Booking, Wego Middle East; Mary Li, CEO, The Atlas Pte. Ltd.

THURSDAY 12TH MAY

11:45 - 12:30

EMBEDDED INSURANCE AND THE CUSTOMER EXPERIENCE: HOW CONVENIENCE IS CHANGING THE TRAVEL INDUSTRY

Speakers: Peter Smith, VP, Strategic Partnerships – Travel, Cover Genius; Sriram Jayanthi, Product Manager, Merchandising, Omio Travel GmbH

13:00 - 13:45

PAYMENT SOLUTIONS FOR WORLDCLASS GUEST EXPERIENCES

Attend this session to learn more about how HyperPay is helping leading hospitality brands to automate internal daily operations and deliver highquality services to guests with the power of Online Payment Solutions. Speaker: Aziz Khan, Director of Payment Solution, HyperPay