JAMAICA LAUNCHES COME BACK CAMPAIGN

The year 2022 saw Jamaica bounce back from the COVID-19 fallout as it welcomed 3.3 million visitors to its sunny shores. The destination experienced robust recovery, with the tourism industry earning US$3.6 billion during the year.

With its sights set on further growth, the forecast is that Jamaica’s travel sector will see an 11 per cent increase in 2023. Returning to ATM this year, after its successful participation in last year’s show, Jamaica will highlight its new global advertising campaign titled ‘Come Back’.

Jamaica’s Director of Tourism, Donovan White, said: “The ethos behind our new global campaign is that we are inviting the world to come back to feeling their best selves again in Jamaica. Not only is travelling known to be good for our mental health and physical well-being, but travelling in Jamaica is particularly good for the spirit.

“Jamaica has a way of opening people up to new experiences that feed their natural curiosity, helping them rediscover their sense of adventure and connect with people on the most human level.”