Bulgaria positions itself as year-round travel destination

the country, which reveal some of the most beautiful places and unique landscapes found in Bulgaria, in which diverse species of fauna and flora thrive. The majestic mountains that cover a majority of the country’s area provide an array of winter activities during the cooler months.

Speaking about the country’s tourism vision, the team said: “The Ministry of Tourism is working to implement the vision outlined in the Plan 2014-2030 for Bulgaria to establish itself as a preferred destination for sustainable tourism across all four seasons.

“Sustainable tourism is not just a buzzword now, but a concept whose implementation in all its aspects –economic, social and environmental – is important for the successful development and future of the sector.

Hilton honours Jochem-Jan Sleiffer

Tributes to Jochem-Jan Sleiffer, who passed unexpectedly, have been pouring in from across the industry. JJ, as he was fondly known, was one of the most influential figures in the region’s hospitality sector.

Sleiffer joined Hilton Amsterdam as Chief Steward in 1990 and held multiple positions over the past 30 years. In 2020, he was appointed as President of Hilton for the Middle East, Africa and Turkey. In his role, he skyrocketed Hilton’s regional growth and championed several ESG initiatives.

Offering a mix of nature, culture and history, Bulgaria has something for everyone, all year round. At ATM, the country seeks to position itself as a travel destination ideal for all seasons among travellers from the Middle East.

A spokesperson for the Ministry of Tourism of the Republic of Bulgaria said: “No matter when you visit

Bulgaria, there is always something to discover during your vacation. We have been participating in ATM for more than 10 years now and are excited to showcase our year-round offering during this year’s event.”

Nature lovers will appreciate experiences such as hiking across the numerous eco trails dotted around

“The mission of the ministry is to create conditions for sustainable development of the destination and the primary tourist regions in order to increase the competitiveness of the sector and the quality of the products based on strong partnerships between all parties.”

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