Thailand unveils sustainable tourism plans for 2023

play a key role. The third is the aspect of developing cultural strategies, such as promoting sustainable destinations and local communities, and the last segment is the impact of the environment as a key factor in supporting tourism climate action and promoting land tourism ecosystems.

“With the growing interest of the Middle East market in sustainable travel, shopping, health and wellness activities, we wish to deliver fresh travel experiences through the soft power of Thailand’s 5F tourism: Food, Fight, Fashion, Film and Festival, while highlighting Thailand’s strength in nature and Thainess”.

In 2022, Thailand welcomed approximately 314,882 Middle East visitors, with nearly 100,000 visitors from Saudi Arabia and around 66,000 visitors from the UAE. Visitors from the region have a high average length of stay and daily expenditure. In 2019, UAE visitors had an average length of stay of 11.14 days, while Thailand’s overall average was 9.26 days. The average daily expenditure of UAE visitors was more than US$220, while the overall Thailand average was US$166.

Thailand is showcasing the best of the destination at ATM under the theme ‘Visit Thailand Year 2023: Amazing New Chapters’. The Tourism Authority of Thailand is highlighting the most sought-after experiences in the country, with a special focus on its sustainability, health and wellness offerings.

Yuthasak Supasorn, Governor of the Tourism Authority of Thailand, said that responsible and sustainable tourism will be the main direction for the authority moving forward. He stated: “Earlier this year, Thailand Tourism announced 17 sustainable tourism goals divided into four main categories to be incorporated