Sardinia eyes UAE tourism market

Sardegna Turismo, the official tourist board of the Italian island of Sardinia, is showcasing the best of the destination at ATM. Represented by Giovanni Chessa, Councillor for Tourism, Handicrafts and Trade of the Sardinian Region, the territory, along with nine local operators and institutions, is welcoming visitors to its stand to discover the destination’s culture, traditions and essence.

With its participation, Sardinia hopes to strengthen the flow of tourists from the UAE. From June, Flydubai will operate three weekly flights to Cagliari, which is Sardinia’s regional capital.

Chessa said: “We are excited to be here at ATM and to have the opportunity to showcase our island, especially after the recent announcement that, from June 22, Flydubai will begin direct flights from Dubai to Cagliari three times a week. Available on Tuesdays, Thursdays and Saturdays, with the option to travel either economy or business, the new flight path to Sardinia can accommodate those seeking short-term or long-term trips.

“Furthermore, UAE citizens can now stay in Italy for up to 90 days visafree, which makes it perfect for those looking to escape the summer heat.”

Italy has long been a popular destination for UAE travellers during the summer months. Around 2.47 million tourists visit the country every year, with Sardinia taking centre stage through several attractions and areas of outstanding natural beauty. From rafting to trekking, boat excursions, kayaking, cycling tours and climbing, the island offers exciting outdoor activities in the wildest settings of the western Mediterranean.

Sardinia is famed for its beautiful 2,000 kilometres of coastline, with stunning beaches and spots for surfers, sailors and divers. There are countless archaeological treasures, including the Nuraghes, which date back more than 3,000 years and are inscribed on the UNESCO World Heritage Site list. For those in search of a gastronomic tour, the destination is famous for its excellent cheeses like pecorino and smoked ricotta.

Sardinia is investing heavily in sustainable development and ecotourism. Its unspoiled nature, biodiversity, natural parks and marine areas have positioned it as one of the richest ecosystems in the Mediterranean.