Sri Lanka offers the best of Asia

now welcoming almost close to 6,000 tourists a day, which is remarkable.”

Padma Siriwardena, Managing Director of Sri Lanka Tourism Promotion Bureau, shared that the country has been actively promoting its tourism industry to the Middle Eastern markets, with targeted marketing campaigns and initiatives to attract tourists from the region.

Sri Lanka Tourism Promotion Bureau held a press conference on day two of the show, which was attended by Harin Fernando, the Tourism Minister of Sri Lanka, and Udaya Indrarathna, Ambassador of Sri Lanka to the UAE. A delegation of 50 companies is showcasing the country’s top tourist attractions, such as its cultural heritage, beaches, scenic landscapes and wildlife.

Fernando said: “It has been a bumpy ride for Sri Lanka for the past couple of years, but I am delighted to say that we have bounced back. We are a resilient nation and are at ATM to highlight our many offerings.

“For the last five months, we have had over 100,000 tourists every month coming into Sri Lanka. Our capacity is around 8,000 tourists a day, and we are

She said: “ATM provides an excellent platform for Sri Lanka to showcase its tourism offerings and build new partnerships with travel professionals and trade partners. Travel and tourism was one of the most affected sectors in Sri Lanka due to the country’s economic crisis. But within a short period of time, the industry is back stronger. Over 440,000 tourists arrived by the end of February 2023. We are on track to achieving our arrival targets of US$1.55 million in 2023.”

Fernando concluded: “We don’t want Sri Lanka to be a bucket list country. We want everyone to fall in love with Sri Lanka and make it their getaway place of choice.”

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