THE PERFECT PAIRING

The world’s first Cavalli-branded tower

DAMAC comes together with Italian fashion house Roberto Cavalli to reveal the only Cavalli-branded residences in the world featuring impeccable styling with luxury in the details

The perfect pairingWith the promise of catapulting luxury living into a whole new realm, it is little wonder that branded residences are becoming highly sought after the world over. And the UAE is keeping pace in this sphere, with DAMAC Properties leading the charge. As a pioneer in bringing branded residences to Dubai’s real estate market, the property developer is adding to its offering with new luxury lifestyle and premium residential projects.

WHAT ARE BRANDED RESIDENCES?

In the simplest terms, branded residences refer to real estate assets with a five-star tag, with this elevated status resulting from residential developers collaborating with well-renowned brands. Luxury labels are no longer associated only with haute couture, made-to-measure yachts, iconic timepieces, precious jewellery and limited-edition sports cars. Highprofile brands are now putting their reputable name behind residential products to increase their core brand value and offer a new dimension to the concept of living in luxury. For potential homeowners, this means owning an exquisitely designed home in one of the city’s most coveted neighbourhoods. It’s the guarantee of a premium lifestyle that makes the proposition attractive as it offers a high level of service and first-class amenities that go beyond traditional residential offerings.

HOW DID THE CONCEPT COME ABOUT?

New York’s Fifth Avenue is home to a piece of history that’s driving a revolution in today’s real estate market. Standing tall on this Manhattan thoroughfare is The Sherry-Netherland Hotel, which opened its doors in the 1920s. Its stunning architecture, five-star service and high-end interiors attracted the Manhattan elite who wanted to own a slice of luxury overlooking the lush Central Park.

Cavalli Tower - A new star in Dubai’s skyline

Bringing something new to the table, The Sherry-Netherland Hotel became the very first property to introduce the concept of branded residences to the world. And although it was an instant success, the concept of premium living that it championed was further explored only more than half a century later. Nevertheless, it evolved radically to keep up with the times and continues to do so even today, especially with the pandemic-induced shift that has resulted in the home becoming the centre of one’s lifestyle.

It is the Four Seasons in Boston, which opened in 1985, that lends itself to the present-day idea of branded residences. The property delivered one of the most impressive real estate legacies of the decade by introducing private branded homes. As demand began to gather pace, the likes of Marriott International, Starwood, Fairmont and Accor followed suit.

Amira Sajwani, Managing Director at DAMAC Properties, said: “In their recent report, international property consultant Savills said that the past decade has seen the number of branded residences rise by 230 per cent, adding more than 500,000 units across 356 schemes around the world. According to the report, the market for such residences will only continue to grow moving forward, with brands and property developers eyeing new locations to enhance their portfolios.”

LEADING THE WAY

“The emirate is the ideal breeding ground for the development of branded residences. And DAMAC is offering some of the most exclusive partnerships with highly soughtafter luxury lifestyle brands,” added Sajwani.

The portfolio includes Cavalli Tower, the world’s only Cavalli-branded residences, and Safa One and Safa Two in partnership with luxury watch and jewellery brand de GRISOGONO, among other properties. DAMAC has also conquered the real estate market further afield, with the launch of DAMAC Tower Nine Elms in London featuring interiors by Versace Home, which is also the first of the luxury brand’s projects in Europe.

DAMAC is bringing premium residential projects to Dubai

Apartments feature fully-fitted kitchens

DISCOVER THE WORLD’S FIRST CAVALLI-BRANDED TOWER

“At DAMAC’s Cavalli Tower, impeccable styling from the house of Roberto Cavalli, stunning views of Palm Jumeirah and unrivalled opulence meet to deliver an extraordinary experience in luxury living,” explained Sajwani.

The unique architectural concept was brought to life by Shaun Killa, the mastermind behind Dubai’s Museum of the Future. With every little detail in mind, the tower was exclusively designed for the discerning few who desire to live a limitless life.

Featuring 71 storeys, the high rise is divided into three sections and comprises 436 ultra-luxury residences, including two- to five-bedroom apartments and penthouses, with full access to an extensive range of premium facilities.

Every amenity imaginable – think cigar lounges, splash pools, meeting rooms, a sky pool, a sky garden, live cooking stations, a private beach, a zen hub and lush spaces – can be found in this stunning space. Junior residents, too, will find plenty of activities to enjoy at dedicated play areas, while fitness enthusiasts will love the worldclass gym and sporting facilities.

At Cavalli Tower, first impressions matter! A gorgeous four-storey lobby with a skylight and indoor waterfall welcomes you, conveying that the experiences inside are nothing short of extraordinary. Step into your apartment and be greeted with stunning views of Palm Jumeirah, Burj Al Arab Jumeirah and the Arabian Gulf coast. All of the apartments feature contemporary open plan layouts with fully-fitted kitchens, en-suite bedrooms (with free-standing bathtubs), balconies and floor-toceiling windows to take in the serene views. The spacious balconies are also fitted with a hydroponic wall for in-room gardening, in keeping with the property’s sustainable living ethos. Moreover, each unit features a private pool on the terrace, which is perfect for unwinding after a busy day.

Step outside your little piece of paradise and you will have access to a wide range of services, including the splash pool and dedicated lounges for entertaining. While, at home, all your daily needs, from housekeeping to babysitting and laundry services, will be well taken care of. Adding an extra layer to the luxurious offering, residents can also request in-room spa treatments and private chef services.

Truly, no home will ever be as inviting! Whether it’s enjoying a quiet moment on your private balcony taking in the views, entertaining friends in some of the most gorgeous surrounds or enjoying quality time with your family, Cavalli Tower brings you the opportunity to do it all from the comfort of your luxurious abode.