Financial Forecasting During Unpredictable Market Conditions

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Financial Forecasting During Unpredictable Market Conditions

Getting the correct insights into the jittery market is unquestionably imperative. Financial forecasting is a monetary and resource-based estimate of the financial outcomes that the company might have in the near future.

Every company of any standard, domain or vernacular has a team behind estimating the future proposition in terms of resources and wealth, which is how you conclude a financial


model for the future of the company. It includes the proposed expansion of operations, employee’s payroll and facility management expenses. Financial forecasting uses historical accounting, current balance sheet, predicting the market and other economic factors to put forward an attainable figure that should come true at the end of the year.

How does detailed analysis convert into actionable insights for forecasting? The detailed understanding of where the business is historically coming from including income debt sheet and incoming revenue streams helps in putting a stamp to the monetization model. This model keeps evolving with the growth of business and vernaculars attached to it as the market expands. The financial perspective is hard to have when the business is going through an unexpected shift; however, a planning model helps in capturing the monetization model of the current time to predict an actionable analysis of the future.

How do you predict business when the market itself is unpredictable? Case in point: The coronavirus pandemic has led to a major shift in the global economy. The Indian Sensex was down by 3000 points in a day, which has happened for the first time post the Indian independence. Something unexpected like this can come crashing down and the whole market gets swept away. So here’s a way to perform sound forecasting: 1. Check your account history and pick the lowest common denominator ratio of profit 2. Base your future expansion on that ratio, so you will be in a safe zone 3. Prepare thorough accounting analytics of the figure that was attained at the end of each financial year 4. Figure out a mean figure from the accounting revenue of the last 5 years and analyze it with the change in the market For instance: What if the market of your domain has not crashed a day in the last 5 years, it is alright to predict that it won’t in the upcoming year. But take a mean figure of the business you have done in the last 5 years and keep that as your profitable financial forecasting.


If in case the market crashes due to some unforeseen reason, your business will not suffer any loss and will keep afloat with at least a certain percentage of growth from the last year. What are the short term and long term impacts of financial forecasting?

Predicting the future is the ultimate power, predicting money of the future is a tad better! Short term: If the analysis of the financial sheet is pre-empted than it is slightly easier to track the small goals that are being attained every quarter/month/week/day. If these goals are being registered frequently then the odds of serious growth increase by a million folds. Long term: Financial forecasting is the backbone of planning behind adding a vernacular, mounting the team, enhancing facility management and expanding to the attainable markets worldwide. How does financial forecasting decide your business’s future? Not only has the profit percentage which you have sealed that year, but financial forecasting also decided the longevity of your business. Some businesses are growing every day in the world and that’s because of the right financial forecasting.

About Us: CFO Bridge is the largest partner model service provider in India with 200+ clients, 5000Cr. + turnover managed & 250Cr. + funds raised.


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