Community Support

Located on Vancouver Island, the Municipality of North Cowichan is the largest municipality in the Cowichan Valley Regional District and is deemed a “community of communities,” including Chemainus, Crofton, Maple Bay and the South End. The region is home to hard-working, adaptable communities that have transitioned from mining to lumber, then paper and pulp throughout its history. The region’s resilience paired up with the Cowichan Valley's prolific contribution to the world famous "BC Bud" brand perfectly aligns with Grass Roots’ core values of quality and community. This will be the foundation upon which the Company builds its communication strategies.

The team at Grass Roots has decades of cannabis cultivation experience and the unique knowledge that will make the Company stand apart. Having decades of experience also means that Grass Roots has spent decades building deep and meaningful relationships inside the Canadian cannabis community. The Company will leverage these longstanding relationships to build up the cannabis industry and help it achieve normalization.

Grass Roots will showcase its leadership position through social responsibility, transparency, accessibility, and focus on education. Ongoing outreach, engagement and interactions with the cannabis community will create a broad network of like-minded consumers and businesses. Grass Roots is also focused on being a knowledge center and cultivation hub, and those efforts will create a brand story built on goodwill, expertise, and social responsibility.