TradeAce Business Plan

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THE NEXT FRONTIER IN FINANCIAL INNOVATION

AI & LLM

FINTECH

WEALTHTECH

BANKING AS A SERVICE (BAS)

INSURTECH

REGTECH

APRIL 2024 | BUSINESS PLAN

The information presented in this document is highly sensitive and confidential and is to be used by authorized parties for the purpose of determining a preliminary indication of interest in Zero Carbon Technologies Ltd., (“Zero Carbon” or “the Company.”) The recipient of the Executive Summary agrees by its receipt not to reproduce, duplicate, or reveal, in whole or in part, information presented herein without the written permission of the Company.

The information contained in the Executive Summary was provided by the Company and other sources. It has been reviewed, approved, and released by the Company, who assumes responsibility for its contents. Estimates and projections contained herein have been prepared by the management of the Company, involve significant elements of subjective judgment and analysis, and are based on certain assumptions. Actual results may vary from estimates and projections and these variations may be material.

No representation or warranty, expressed or implied, is made as to the accuracy or completeness of the information contained in this overview, and nothing contained herein is, or shall be relied upon as, a promise or representation, whether as to the past or the future. The Executive Summary does not purport to contain all of the information that may be required to fully evaluate the Company for a potential business relationship, and any recipient thereof should conduct its own independent analysis and due diligence process.

For additional information, contact:

TradeAce Inc.

Alessandro Coward, Founder

201, 10th Ave SE Calgary

Alberta, T2G 2G5 Canada

Canada

Tel: (905) 536-0075

Email: alessandro.coward@tradeace.net

Business Plan prepared by:

Concord Business Development Inc.

500-666 Burrard Street

Vancouver, BC V6C 3P6 Canada

Tel: (604) 689-2556

Fax: (604) 689-7758

Website: www.concordbusiness.com

Email: info@concordbusiness.com

– Notice –
THIS
PRESENTATION IS FOR INFORMATION PURPOSES ONLY AND DOES NOT CONSTITUTE AN OFFER TO SELL OR SOLICITATION OF AN OFFER TO BUY ANY SECURITY.

Business FinTech SAAS – Challenger Banking and WealthTech

Market Sector AI, FinTech, WealthTech, Banking as a Service (BAS), InsureTech, RegTech

Market Size

Assets Under Management (AUM) by algorithm-driven and increasingly AIenabled digital platforms will surge to almost US$6 trillion by 2027, nearly double the figure for 2022. 1

Technology

Maintaining a forward position as a leader in the emerging WealthTech sector with innovative Investment & Wealth Management Technology, Artificial Intelligence, Machine Learning , Risk Management Software, Equities & Securities Algorithmic Trading Software, Markov Decision Process, Game Theory, Financial Software, Autonomous Risk Management Software, and Retail Trading Platform

Funds Required Phase 1: $94,000,000

Revenue Projections

Year 1: $592,949,500; Year 2: $1,185,899,000; Year 3: $1,852,967,188; Year 4: $2,779,450,781; Year 5: $3,335,340,938

TOTAL REVENUES & OPERATING INCOME

Total Revenues

1 https://www.pwc.com/gx/en/issues/c-suite-insights/the-leadership-agenda/ai-and-wealth-management-a-newera.html

Business Plan Highlights Name of Company TradeAce, Inc.
$3,000,000,000 $3,500,000,000 $4,000,000,000 Year 1 Year 2 Year 3 Year 4 Year 5
$$500,000,000 $1,000,000,000 $1,500,000,000 $2,000,000,000 $2,500,000,000
SECTION 1 - EXECUTIVE SUMMARY ........................................................................................ 1 SECTION 2 - CORPORATE OVERVIEW ...................................................................................... 6 2.1. MISSION & VISION ............................................................................................................... 6 2.2. CORPORATE INFORMATION ................................................................................................ 7 2.3. SHORT-TERM GOALS ............................................................................................................ 8 2.4. EXPANSION STRATEGY 9 2.5. FUNDING SUMMARY ......................................................................................................... 10 SECTION 3 - PRODUCTS & SERVICES ..................................................................................... 11 3.1. PRODUCT OVERVIEW ......................................................................................................... 11 3.2. TECHNOLOGY & DELIVERY ................................................................................................. 12 3.2.1 AI 12 3.2.2 Banking as a Service (BAS) ........................................................................................... 13 3.2.3 WealthTech - Investing 13 3.2.4 InsurTech - Insurance ................................................................................................... 13 3.2.5 Regulatory Technology (RegTech) ............................................................................... 14 3.2.6 Cross-Product Integration ............................................................................................ 14 3.3. CORE MODULES ................................................................................................................. 14 3.4. INTELLECTUAL PROPERTY 17 3.5. PROCESS EXAMPLE OF FULL INTEGRATION AND EXECUTION ........................................... 20 3.6. PRICING MODEL ................................................................................................................. 22 3.6.1 Subscription Tiers and Pricing ...................................................................................... 22 3.6.2 Commission Structure.................................................................................................. 22 3.6.3 Revenue Analysis 22 3.6.4 Strategic Implications................................................................................................... 22 SECTION 4 - KEYS TO SUCCESS .............................................................................................. 24 4.1. TARGET MARKET ................................................................................................................ 26 4.2. MARKETING & PROMOTIONS ............................................................................................ 29
TABLE OF CONTENTS
4.3. POSITIONING OF PRODUCTS & SERVICES .......................................................................... 32 4.3.1 Key Positioning Elements 32 4.3.2 Execution Across Channels: ......................................................................................... 33 4.4. DEVELOPING A LOYAL CLIENTELE ...................................................................................... 34 SECTION 5 - MARKET & INDUSTRY OVERVIEW ..................................................................... 36 5.1. OVERALL MARKET STATISTICS ........................................................................................... 36 5.1.1 Banking Industry 36 5.1.2 Insurance Industry ....................................................................................................... 37 5.1.3 Wealth Tech (Investment and Wealth Management) ................................................. 38 5.1.4 General Trends Across Sectors .................................................................................... 39 5.2. AI SOLUTIONS MARKET SIZE .............................................................................................. 39 5.2.1 Market Size and Growth Projections 39 5.2.2 Investment in AI ........................................................................................................... 39 5.2.3 Use Cases and Adoption 40 5.2.4 Regional Insights .......................................................................................................... 40 5.2.5 Challenges and Regulatory Environment..................................................................... 41 5.2.6 Future Outlook ............................................................................................................. 41 5.3. SUPER APPS MARKET OVERVIEW ...................................................................................... 41 5.4. BARRIERS TO ENTRY 42 5.4.1 Regulatory Compliance and Licensing ......................................................................... 42 5.4.2 Technology Infrastructure and Security 43 5.4.3 Brand Trust and Customer Acquisition ........................................................................ 43 5.4.4 Integration with Financial Ecosystems ........................................................................ 43 5.4.5 Market Saturation and Competition............................................................................ 43 5.4.6 Intellectual Property Challenges .................................................................................. 44 5.4.7 Customer Retention and Loyalty 44 5.5. OVERALL FINTECH INDUSTRY ANALYSIS ............................................................................ 44 5.6. COMPETITIVE ANALYSIS ..................................................................................................... 46 5.6.1 Revolut ......................................................................................................................... 46 5.6.2 Robinhood .................................................................................................................... 46
5.6.3 Interactive Brokers ....................................................................................................... 47 5.6.4 TradeAce Positioning Against Competitors 47 SECTION 6 - MANAGEMENT STRUCTURE .............................................................................. 48 6.1. MANAGEMENT BACKGROUND 48 6.1.1 Bradley Coward, Co-Founder & Chief Executive Officer (CEO) 48 6.1.2 Alessandro Coward, Founder & Chief Information Officer (CIO) ................................ 50 6.2. ORGANIZATIONal structure 51 6.2.1 OPERATIONS ................................................................................................................ 51 6.2.2 MARKETING AND SALES ............................................................................................... 51 6.2.3 TECHNOLOGY TEAM .................................................................................................... 51 6.3. MANAGEMENT CONTROLS & PROTOCOLS ........................................................................ 52 SECTION 7 - FINANCIAL PROJECTIONS .................................................................................. 54 7.1. NOTES & ASSUMPTIONS .................................................................................................... 54 7.1.1 Revenue Model 54 7.1.2 Budgeted Operating Costs ........................................................................................... 54 7.1.3 Cost of Sales 54 7.1.4 Depreciation ................................................................................................................. 54 7.1.5 Annual Sales Growth .................................................................................................... 54 7.1.6 Break-Even Variable Costs 54 7.1.7 Corporate Tax Rate ...................................................................................................... 55 7.1.8 Retained Earnings 55 7.1.9 Long-Term Debt ........................................................................................................... 55 7.2. FIVE-YEAR P&L DETAILED ................................................................................................... 56 7.3. PROFITABILITY & ROI 57 7.4. FIVE-YEAR CASH FLOW STATEMENT .................................................................................. 58 7.5. 5-YEAR BREAK-EVEN ANALYSIS 61 7.6. FIVE-YEAR RATIO ANALYSIS ............................................................................................... 62 7.7. SENSITIVITY ANALYSIS ........................................................................................................ 63 SECTION 8 - BIBLIOGRAPHY ................................................................................................. 64

THE NEXT FRONTIER IN FINANCIAL INNOVATION

TradeAce, Inc. is a FinTech / WealthTech company poised to redefine the landscape of do-ityourself (DIY) financial trading and investment through its cutting-edge platform that integrates advanced artificial intelligence (AI) and machine learning (ML) technologies. Founded with the vision to democratize the financial services sector, TradeAce offers a user-centric solution that simplifies and enhances the trading and banking experience for individuals of all skill levels. From Millennials and Gen Z users seeking autonomy over their financial investments, to seasoned traders looking for a more intuitive and efficient platform, TradeAce provides a versatile, all-inone platform with comprehensive services in Fintech such as:

• BAS – Banking as a Service

• WealthTech – Trading and managing AUM (assets under management)

• InsurTech - implementing advanced technologies into the insurance industry such as the Internet of Things (IoT), artificial intelligence (AI), and machine learning (ML)

• RegTech - facilitating compliance with increasingly complex regulations in various industries, especially banking and finance

1 | TradeAce Business Plan SECTION 1 - EXECUTIVE
SUMMARY

By focusing on technology-driven solutions to stabilize returns and increase customer centricity, TradeAce aims to fill a significant gap in the market, offering a seamless, secure, and personalized trading experience that caters to the diverse needs and lifestyles of its users. With its innovative approach to financial technology, TradeAce stands at the forefront of the Wealthtech revolution, aiming to become the go-to platform for DIY investors and traders worldwide

A WEALTHTECH SAAS SOLUTION

- Wealth Management

- Trading & Investing (+ ACH Clearing)

- Transactions & Card Services

- Merchant & Terminal Services

- Bank Accounts (Transfers & Treasury)

A. Personal

B. Business

- Tax & Accounting Services

- Loan & Credit Facilities

- Insurance

Empower and Educates customers to make informed financial decisions and easily track their finances in real-time in a comprehensive platform that connects all banking, high frequency trading, accounts, financial services and insurance while adhering to regulatory requirements

BUSINESS OVERVIEW

TradeAce is slated to launch its operations in 2024, marking the advent of a uniquely specialized DIY in one SuperApp. A SuperApp is a one-stop shop for all needs, offering various services and features within a single app.

What will be accomplished?

TradeAce aims to revolutionize the DIY investment landscape by providing a comprehensive, AIdriven trading platform that caters to all levels of investors and traders. From seamless integration of banking, trading, and insurance services to personalized investment strategies powered by artificial intelligence and machine learning, TradeAce is set to redefine how individuals interact with their finances, ensuring a smarter, more intuitive trading experience.

How is TradeAce going to do it?

Leveraging state-of-the-art AI and ML technologies, TradeAce will offer a platform that simplifies the complexities of financial markets, making trading accessible to everyone. By combining a user-friendly interface with powerful backend technology, TradeAce will deliver real-time analytics, portfolio management, and predictive insights, enabling users to make informed

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decisions swiftly. Furthermore, TradeAce's commitment to security and customer-centric design ensures a safe, efficient, and highly personalized trading environment.

Why is TradeAce primed to lead a revolution

What sets TradeAce apart is not just its innovative technology but its holistic approach to financial management. Unlike other platforms that focus on singular aspects of trading, TradeAce integrates various financial services, providing a one-stop solution for all financial needs. This integrated approach, coupled with TradeAce's proprietary algorithms and deep learning capabilities, ensures that no other company can offer the same level of personalization, efficiency, and comprehensive service. TradeAce is not just a platform; it's a financial ecosystem designed to evolve with its users' needs, making it unparalleled in the market.

TradeAce: Where Innovation Meets Investment

Revolutionizing Financial Futures

TARGET MARKET

TradeAce strategically targets three distinct market segments, each with unique needs and preferences, positioning itself as a versatile and comprehensive platform in the fintech landscape:

• The Tech-Savvy Millennials and Gen Z

• Busy Professionals

• Experienced Traders Looking for an Edge

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INVESTMENT

Approximately, $94 Million will be required in the first 2 years of operations. The majority of the required investment will be used:

• Technology Development and Equipment

• Sales & Marketing

• Office and Administrative Expenditures

SHORT & LONG-TERM GOALS

Moving forward, TradeAce is committed to achieving a set of well-defined operational goals that will steer the company towards sustained growth, innovation, and market leadership in the fintech sector. These goals are designed to solidify TradeAce's position as a frontrunner in the Wealthtech space, ensuring a seamless, intuitive, and comprehensive financial service offering for users worldwide. The primary operational goals include:

1. Expanding the Platform’s Technological Capabilities

2. Growing the User Base Globally

3. Securing Strategic Partnerships and Collaborations

4. Implementing Robust Security Measures

MANAGEMENT TEAM

Bradley Coward, Co-Founder & Chief Executive Officer (CEO)

With over 30 years in C-Suite roles across global firms like Caltex Oil Corporation and Sappi Ltd, Bradley Coward specializes in innovative strategies and technology solutions that drive business success. His leadership in merging Rogers Communications with Shaw Communications and spearheading SAPPI Ltd’s digital transformation highlights his expertise in complex integrations and efficiency improvement. Recognized internationally for his engaging communication and relationship-building skills, Bradley's extensive experience in enhancing profitability and navigating mergers makes him adept at leading TradeAce in the evolving fintech landscape.

Alessandro Coward, Founder & Chief Information Officer (CIO)

Alessandro Coward, the visionary behind TradeAce, exhibits profound technical mastery and strategic foresight in fintech innovation. His role in developing TradeAce showcases his expertise in AI, ML, and advanced technologies, ensuring the platform's competitive edge. With experience from VeriSelf Inc to PayTalk, Alessandro has demonstrated strategic planning, risk management, and a knack for operational leadership. His innovative approach to delivering customer-centric solutions and his capability in steering strategic growth solidify his role in propelling TradeAce forward in the competitive financial services sector.

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FINANCIAL OVERVIEW

FINANCIAL SUMMARY

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Year 1Year 2 Y ear 3 Year 4 Year 5 Total Revenues 592,949,500 $ 1,185,899,000 $ 1,852,967,188 $ 2,779,450,781 $ 3,335,340,938 $ Total Cost of Goods Sold 2,314,000 $ 980,400 $ 980,400 $ 980,400 $ 1,176,480 $ Total Operating Expenses 13,501,785 $ 53,544,693 $ 218,085,657 $ 327,619,178 $ 375,064,331 $ Operating Income (EBITDA) 577,133,715 $ 1,131,373,907 $ 1,633,901,131 $ 2,450,851,203 $ 2,959,100,127 $
$$1,000,000,000 $2,000,000,000 $3,000,000,000 $4,000,000,000 Year 1 Year 2 Year 3 Year 4 Year 5 TOTAL REVENUES & OPERATING INCOME Total Revenues

SECTION 2 - CORPORATE OVERVIEW

The organizational entity operates and does business as “TradeAce” and is formed as a privately held Delaware Limited Liability Company for increased flexibility as well as the organizational structure’s beneficial tax and liability characteristics. TradeAce’s founders intend to finance this venture through borrowing startup capital from serious and sophisticated investors, looking to generate an attractive return on their investment with a proven and experienced team.

2.1. MISSION & VISION

The foundation of the TRADEACE organizational strategy is illustrated by the Mission Statement and guided by the principals and goals outlined in the Vision Statement. These directives will serve as ongoing guidance as to how the company will function, allocate resources and make decisions.

Mission: To provide a DIY trading & Investment platform, which accommodates each user's lifestyle by providing a safe and personal trading experience through cutting-edge technology.

Vision: To use technology to serve the next generation with the most customercentric financial experience ever created; therefore, improving their lifestyle.

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2.2. CORPORATE INFORMATION

Legal Name of Company TradeAce, Inc.

Date of Incorporation

February 9, 2022

Incorporation Location Delaware, USA

Principal Address of Business 201, 10th Ave SE Calgary

Alberta T2G 2G5 Canada

Telephone Cell & WhatsApp (905) 536-0075

Email

pbarryb3capital@gmail.com

Domain TradeAce.net

Legal Counsel

Lily Dash

https://www.linkedin.com/in/lily-dash/

CEO Bradley Coward

https://www.linkedin.com/in/bradley-coward/

Directors Alessandro Coward

https://www.linkedin.com/in/alessandro-coward/

Interim CEO - Bradley Coward

Management

CIO - Alessandro Coward

BDO – Peter S. Barry

https://www.linkedin.com/in/peter-s-barry-a966178/

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2.3. SHORT-TERM GOALS

TradeAce is committed to achieving a set of well-defined operational goals that will steer the company towards sustained growth, innovation, and market leadership in the FinTech sector. These goals are designed to solidify TradeAce's position as a frontrunner in the WealthTech space, ensuring a seamless, intuitive, and comprehensive financial service offering for users worldwide. The primary operational goals include:

1. Expanding the Platform’s Technological Capabilities

TradeAce aims to continuously enhance its AI and ML algorithms to provide personalized and efficient trading experiences for its users. This involves investing in R&D to integrate the latest advancements in fintech, ensuring that TradeAce remains at the cutting edge of technology. The company plans to develop new features that anticipate and meet users' evolving needs, such as advanced risk management tools, insurance, predictive market analysis, and seamless integration of new financial products.

2. Growing the User Base Globally

A key objective for TradeAce is to expand its presence internationally, targeting untapped markets with high growth potential. This entails localizing the platform to cater to the specific needs and regulatory requirements of different regions, ensuring a tailored user experience. Marketing strategies will be diversified to build brand awareness in new markets, leveraging social media, partnerships, and influencer collaborations to reach a broader audience. TradeAce will focus on building a global community of investors and traders who trust and rely on the platform for their financial management.

3. Securing Strategic Partnerships and Collaborations

To broaden its service offering and enhance user value, TradeAce plans to establish partnerships with leading financial institutions, technology companies, and educational platforms. These collaborations will enable TradeAce to offer a wider range of financial products, including exclusive investment opportunities, integrated banking services, and educational resources for users to improve their financial literacy. Partnerships will also facilitate regulatory compliance across different jurisdictions, paving the way for a smoother global expansion.

4. 4. Implementing Robust Security Measures

As a platform handling sensitive financial data, TradeAce prioritizes the security and privacy of its users above all else. The goal is to implement state-of-the-art cybersecurity measures to safeguard against potential threats and ensure data integrity. This includes regular security audits, real-time monitoring of platform activity, and the adoption of blockchain technology for enhanced transaction security. Educating users on best practices for digital security will also be a focus, fostering a safe trading environment.

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By focusing on these strategic operational goals, TradeAce is dedicated to not just meeting but exceeding the expectations of its users, ensuring the platform’s longevity and success in the dynamic and competitive fintech landscape.

2.4. EXPANSION STRATEGY

TradeAce's strategic launch and expansion plan is meticulously designed to capture the fintech market by initially establishing its presence in the UK and the US, followed by an ambitious expansion into Europe in 2025. This phased approach allows TradeAce to adapt and tailor its innovative platform to diverse regulatory environments and consumer preferences, ensuring a strong foothold in each market. The selection of Tier 1 EU countries Germany, Switzerland, Austria, the Netherlands, Belgium, France, Italy, Spain, and Sweden for preliminary expansion is strategic, targeting regions with a high adoption rate of digital financial services and a robust financial infrastructure.

To manage its operations efficiently across these jurisdictions, TradeAce will establish a "command center" in each country, equipped with teams dedicated to local market analysis, regulatory compliance, marketing, and customer support. This localized approach enables TradeAce to offer personalized services and quick adaptation to market changes or regulatory updates, ensuring a seamless user experience.

The decision to base the company's headquarters in the UK leverages the country's position as a leading fintech hub, providing access to a vast talent pool, innovative financial services ecosystem, and a gateway to both the US and European markets. This strategic placement of headquarters and operational command centers underscores TradeAce's commitment to becoming a dominant player in the global fintech arena, driving forward its mission to revolutionize how individuals and businesses manage their financial portfolios.

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2.5. FUNDING SUMMARY

To fuel its pioneering integration of banking, investing, and insurance services through advanced technological innovations, TradeAce is seeking a capital investment of $94 million over the next 2 years. This funding will be pivotal in developing the platform's AI-driven features, ensuring robust security measures, and facilitating global market expansion, setting the stage for TradeAce to redefine the banking and investing landscape.

CAPITAL REQUIREMENT

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Year 1 Year 2 Tech & Equipment Manufacturing $ 250,000 $ 500,000 Furnishing/Renovation $ 250,000 Technology Development $ 25,000,000 $ 2,500,000 R&D [Data] $ 5,000,000 $ 2,500,000 Subtotal $ 30,500,000 $ 5,500,000 Sales & Marketing Brand, Marketing website, brochures $ 250,000 $ 1,250,000 Trade Shows $ 250,000 $ 250,000 Travel $ 500,000 $ 500,000 Client Acquisition $ 5,000,000 $ 15,000,000 Subtotal $ 6,000,000 $ 17,000,000 Office & Admin Legal & Accounting $ 3,250,000 $ 3,250,000 General & Admin $ 1,000,000 $ 1,000,000 Bank Acquisition $ 5,000,000 $ 5,000,000 Cyber Security Acquisition $ 7,000,000 $ 7,000,000 Initial Licensing Costs $ 1,250,000 $ 1,250,000 Subtotal $ 17,500,000 $ 17,500,000 Total $ 54,000,000 $ 40,000,000 Tech & Equipment $30,500,000 Sales & Marketing $6,000,000 Office & Admin $17,500,000
PHASE 1 FINANCING

PRODUCTS

SECTION 3 - PRODUCTS & SERVICES

3.1. PRODUCT OVERVIEW

TradeAce is set to redefine the digital financial services landscape with its state-of-the-art platform that seamlessly merges the complexities of trading, banking, and insurance into a single, intuitive user interface. At the heart of TradeAce is its pioneering use of artificial intelligence (AI) and machine learning (ML), which powers a personalized trading experience tailored to the unique preferences and risk profiles of each user. Whether a user is a novice looking to make their first investment or a seasoned trader seeking advanced analytical tools, TradeAce offers a spectrum of features designed to enhance financial decision-making. From real-time market analytics and predictive insights to automated portfolio management and personalized investment strategies, TradeAce ensures that users have everything they need to navigate the financial markets confidently. Security, a cornerstone of the TradeAce experience, is ensured through cutting-edge encryption and blockchain technologies, providing users with peace of mind that their investments and personal data are protected. By combining user-centric design with unparalleled technological innovation, TradeAce is not just a platform but a revolution in wealth management, making financial success accessible to everyone.

The reasons why TradeAce’s SuperApp solution is needed:

• Democratization of Financial Services

o The financial industry has long been perceived as complex and inaccessible to the average person, particularly those without a background in finance. TradeAce breaks down these barriers by providing an easy-to-use platform that democratizes access to financial services. By simplifying the trading and investment process and making it accessible to everyone, TradeAce empowers

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individuals to take control of their financial futures, regardless of their prior experience or knowledge.

• Integration of Multiple Financial Functions

o Today's investors and traders often have to navigate multiple platforms and services to manage their financial portfolios, which can be both cumbersome and inefficient. TradeAce addresses this challenge by integrating banking, trading, and insurance services into a single platform. This holistic approach not only saves time but also ensures a more cohesive and streamlined financial management experience, making it easier for users to see the big picture of their financial health.

• Personalization Through AI and ML

o In a one-size-fits-all financial market, individual investors' unique needs and goals can often go unmet. TradeAce leverages advanced AI and ML technologies to offer personalized financial advice and investment strategies tailored to each user's specific risk tolerance, financial goals, and preferences. This level of personalization enhances user satisfaction and engagement, leading to better financial outcomes for users.

• Enhanced Security and Trust

o With increasing digitalization, security concerns are at the forefront of every user's mind, especially when it comes to financial transactions and personal data. TradeAce prioritizes user security by employing state-of-the-art security measures, including blockchain technology for transaction integrity, robust encryption for data protection, and continuous monitoring for potential threats. This commitment to security builds trust and ensures that users feel safe using the platform for their financial needs.

3.2. TECHNOLOGY & DELIVERY

TradeAce intricately weaves together banking, investing, and insurance into a singular, technologically advanced platform, each facet designed to seamlessly integrate with the others, providing users a comprehensive financial management experience. Here’s a detailed look into each product:

3.2.1 AI

AI uses strong algorithms to examine large datasets, detecting patterns, trends, and correlations that human analysts may not see right away. AI can make better investing judgments by analyzing large amounts of financial data, economic indicators, news, and other sources.

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3.2.2 Banking as a Service (BAS)

TradeAce’s banking module offers a digital-first approach, enabling users to perform traditional banking activities with enhanced efficiency and security. Utilizing blockchain technology for ledger management ensures immutable transaction records, enhancing trust and transparency. AI algorithms analyze user spending and saving habits to offer personalized financial advice, optimizing savings and expenditure. The platform supports instant peer-to-peer transfers, direct deposit functionalities, and global currency exchanges with real-time conversion rates powered by ML predictions. High-yield savings accounts leverage dynamic interest rate algorithms that adjust rates based on market conditions and deposit volumes, maximizing returns for users.

3.2.3 WealthTech - Investing

The investing arm of TradeAce is a powerhouse of innovation, designed to democratize access to a variety of investment opportunities. At its core, the platform features a robust trading engine capable of executing orders at high speed with minimal slippage, utilizing direct market access (DMA) technology for efficiency. AIdriven portfolio management offers users customized investment strategies by analyzing historical data, market trends, and individual risk profiles through deep learning techniques. The platform provides access to a wide range of assets, including stocks, bonds, ETFs, and cryptocurrencies, with real-time market data feeds integrated via APIs from leading financial data providers. Advanced analytical tools powered by ML offer predictive insights, while sentiment analysis gauges market mood, combining natural language processing (NLP) with quantitative data analysis for comprehensive market overviews.

3.2.4 InsurTech - Insurance

TradeAce revolutionizes personal and property insurance by leveraging AI and big data analytics to personalize insurance products. Machine learning algorithms process vast datasets to accurately assess risk and tailor insurance premiums, accordingly, ensuring fair pricing. Users can manage and purchase insurance policies directly through the platform, with smart contracts automating claim processing and payouts, significantly reducing processing times and fraud. IoT integration allows for real-time data collection from connected devices for more accurate risk assessments in property and health insurance. Predictive analytics inform users of potential risks and suggest preventative measures, transforming insurance from a reactive to a proactive service.

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3.2.5 Regulatory Technology (RegTech)

Regulatory technology or RegTech, is the use of information technology to enhance regulatory and compliance processes and help businesses comply with regulations efficiently and less expensively. RegTech is most usefully applied to heavily regulated industries and activities such as financial services, gaming, healthcare, pharmaceutical, energy and aviation.

3.2.6 Cross-Product Integration

At the heart of TradeAce’s product suite is a sophisticated integration layer that ensures seamless interaction between banking, investing, and insurance services. This is facilitated by a unified data model that aggregates user financial information across all three domains, providing a 360-degree view of one's financial health. An event-driven architecture (EDA) enables real-time updates and notifications across services, ensuring users are promptly informed of important events or opportunities. Secure APIs allow for the expansion of services and integration with third-party financial tools, enhancing the platform's utility.

TradeAce’s commitment to leveraging cutting-edge technology to provide a fully integrated financial platform sets a new benchmark in the fintech industry, offering users unparalleled control over their financial destinies.

3.3. CORE MODULES

TradeAce's innovative platform architecture is composed of five core modules, each meticulously designed to optimize financial trading experiences through advanced technology. Here’s a deeper technical insight into how these modules function and interact:

1. Client Module

The Client Module is pivotal for personalizing the user experience. It employs sophisticated algorithms to assess two critical dimensions of a user’s financial profile:

• Risk Tolerance: Utilizes a dynamic questionnaire that feeds into a decision tree model, analyzing responses related to financial goals, income, savings, investment experience, and comfort with volatility. The model calculates a risk tolerance score on a scale from one to ten, where one represents low risk tolerance and ten represents high risk tolerance.

• User Preference: Analyzes data on users’ investment knowledge, preferred investment timeframe, and other personal preferences through natural language processing and sentiment analysis. This information is scored similarly on a reward scale from one to ten, enabling personalized investment suggestions.

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2. Trading Platform

Designed for simplicity and efficiency, the Trading Platform features a minimalist UI/UX design, employing React for responsive, one-click actions that enhance user navigation. Advanced users can access deeper customization features, supported by a microservices architecture that allows for scalability and the integration of complex trading functions without compromising performance. WebSocket is used for real-time data streaming, ensuring traders receive up-tothe-second market data.

3. Analysis Module

This module acts as the brain of the stock analysis operation, where every listed stock is profiled and scored based on AI and ML-processed data:

• Utilizes a combination of convolutional neural networks (CNNs) for pattern recognition in market trends and recurrent neural networks (RNNs) for time series analysis, ensuring comprehensive stock profiling.

• A proprietary algorithm, integrating factors like historical performance, market sentiment analysis, and financial health indicators, scores stocks on risk and reward on a scale of 110.

• A weighting system then dynamically adjusts these scores based on new data and user interaction, improving the precision of stock recommendations over time.

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4. Machine Learning Module

This module is the core of TradeAce’s autonomous trading capability, with three primary functions:

• Pairing and Rebalancing: Employs supervised learning algorithms to match user profiles with stock scores. It uses feedback loops to adjust weightings in the pairing algorithm for improved accuracy over time.

• Ensemble Strategy: Incorporates various machine learning models, including deep reinforcement learning (DRL) for autonomous trading decisions. It operates within defined parameters for risk management but adapts strategies based on market conditions.

• Neural Network Balancing: Uses a centralized learning approach to aggregate insights and improvements from across the network, ensuring that the entire system benefits from individual learning moments. This is facilitated by TensorFlow and PyTorch for deep learning model training and optimization.

5. CRM Module

Integrates Salesforce's AI capabilities for an advanced CRM solution, ensuring a seamless flow of information across modules. It utilizes predictive analytics to anticipate user needs and provide personalized service. API gateways facilitate communication between the CRM module and other system components, ensuring data integrity and operational efficiency.

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3.4. INTELLECTUAL PROPERTY

TradeAce's intellectual property (IP) portfolio is a testament to its commitment to innovation and leadership in the fintech industry. The company's IP encompasses a wide array of proprietary technologies and methodologies that underpin its advanced financial services platform. Here's a breakdown of the core elements of TradeAce's intellectual property:

1. User Interface & Data Information Design

TradeAce has developed a proprietary design philosophy that emphasizes clarity, user engagement, and intuitive navigation, ensuring that complex financial data is presented in an accessible manner.

2. ML & Training Models

Custom machine learning models designed to learn from user interactions, market conditions, and financial trends, optimizing the platform's predictive capabilities and personalization features.

3. AI & Market Scaler

An AI-driven system that dynamically adjusts trading strategies based on real-time market data, enhancing the platform's scalability and responsiveness to market volatility.

4. CRM & FA terminals

Innovative Customer Relationship Management (CRM) and Financial Advisor (FA) interfaces that leverage AI to provide personalized customer service and investment advice.

5. AI & ML Pipeline Infrastructure

A robust infrastructure that supports the seamless integration and operation of AI and ML models, facilitating real-time data processing and decision-making.

6. Pipeline Switches

Advanced mechanisms that allow for the dynamic routing of data and tasks between different components of the AI and ML pipeline, optimizing performance and efficiency.

7. Risk and Reward Modeling

Sophisticated algorithms that analyze a vast array of factors to assess risk and predict potential rewards, enabling tailored investment strategies.

8. Native App & Web App + API

Cross-platform applications and a comprehensive set of APIs that ensure a consistent and feature-rich experience across devices and external integrations.

9. AI-based Weighting System with Full Self-Learning ML

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A unique system that continuously improves its understanding of user preferences and market dynamics, enhancing the platform's ability to make smart investment recommendations.

10. Client to FA Portfolio View

A transparent and interactive interface that allows users and their assigned financial advisors to collaboratively view and manage investment portfolios.

11. Data Matching System

A proprietary system designed to match user profiles with optimal investment opportunities based on a complex set of criteria.

12. Enriched Data & Learned Data

TradeAce's platforms utilize enriched data from external sources and learned data from within the system to provide a comprehensive view of the market and user behavior.

13. Micro & Macro Updating Systems (ML > AI > NN)

Mechanisms that allow for incremental and major updates to machine learning models, AI algorithms, and neural networks, ensuring that the platform evolves with changing market conditions and technological advancements.

14. Cloud Computing OS

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A custom operating system designed for cloud environments, optimizing the performance and scalability of TradeAce's platform in distributed computing settings.

15. Classic and Hybrid Data Storage Pipelines & Networks

Innovative data storage solutions that combine traditional and new technologies to ensure fast, secure, and scalable data management.

16. AI-infused Notification Center

A notification system enhanced with AI to provide users with timely, relevant, and personalized alerts regarding their financial portfolio and market events.

17. Portfolio Management System (AI/ML)

An advanced system that utilizes AI and ML to automate portfolio management, offering users optimized investment strategies based on their risk profile and financial goals.

18. Market to Client Scaling & Grading System

A proprietary grading system that evaluates investment opportunities based on their suitability for different segments of TradeAce's user base.

19. FA Client Management Terminal

A specialized interface for financial advisors, providing them with tools and insights to manage client portfolios more effectively.

20. Data Storage and Consolidation System

A system designed for the efficient storage, consolidation, and retrieval of vast amounts of financial data from diverse sources.

21. Cyber Security Firmware

Custom firmware solutions that provide robust security measures at the hardware level, protecting the platform from cyber threats.

22. Client ID System (Biometrics, IP-ID, CPUID, Blockchain)

A multi-faceted identification system that ensures the security and privacy of user accounts through advanced technologies including biometrics and blockchain.

23. AI, ML, DRL & NN Training Environments (Sandboxes & Simulation Testbed Environments)

Dedicated environments for the development, testing, and refinement of AI, ML, DRL, and NN models, enabling continuous innovation and improvement.

24. Ensemble Strategy & Portfolio Strategy

Advanced investment strategies that leverage a combination of different models and algorithms to optimize portfolio performance under varying market conditions.

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3.5. PROCESS EXAMPLE OF FULL INTEGRATION AND EXECUTION

The following is a simulated technical integration scenario within TradeAce, showcasing how banking, investing, and insurance products are seamlessly integrated through cutting-edge technology, focusing on an advanced feature: Automated Risk-Adjusted Portfolio Balancing.

Scenario: Automated Risk-Adjusted Portfolio Balancing

TradeAce offers a feature that automatically adjusts a user’s investment portfolio based on realtime financial data, changes in personal financial standing (via the banking module), and updates in insurance coverage. This sophisticated balancing act employs a combination of financial theories, machine learning models, and real-time data processing, ensuring that the user's portfolio is always optimized for their current risk tolerance and financial goals.

Technical Stack and Process:

1. Data Ingestion and Normalization:

a. Sources: Real-time market data from exchanges, user’s banking transactions, and insurance policy updates.

b. Tools: Apache Kafka for streaming data, Apache NiFi for data flow automation, and custom ETL pipelines for normalization.

c. Process: Data is ingested in real-time, normalized to a standard format, and stored in a distributed data lake (Hadoop) for easy access by analytics models.

2. Risk Profile and Financial Goal Analysis:

a. Model: Uses a combination of Convolutional Neural Networks (CNNs) for pattern recognition in financial data and Recurrent Neural Networks (RNNs) with Long Short-Term Memory (LSTM) units to understand changes in the user’s financial behavior over time.

b. Process: Analyzes the user's transactions, current portfolio distribution, and insurance coverage to dynamically assess risk tolerance and financial goals, adjusting for recent life events that may affect risk appetite (e.g., purchasing a house).

3. Portfolio Optimization Engine:

a. Algorithm: Leverages Modern Portfolio Theory (MPT) and the Black-Litterman model, enhanced with a custom AI layer that incorporates user-specific risk profiles and predictive market trends.

b. Execution: Utilizes a Quadratic Programming solver implemented in Python with the CVXPY library to find the optimal asset allocation that maximizes returns for a given risk level.

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4. Smart Contract Integration for Automated Execution:

a. Platform: Ethereum blockchain for deploying smart contracts that manage the rebalancing transactions.

b. Functionality: Smart contracts automatically execute trades to rebalance the portfolio according to the optimized asset allocation. Integrates with Decentralized Finance (DeFi) platforms for broader asset exposure and liquidity.

5. Feedback Loop for Continuous Improvement:

a. Mechanism: Incorporates a feedback system using Reinforcement Learning (RL) where the model is rewarded for achieving desired portfolio performance metrics.

b. Improvement: Continuously tunes the AI models based on real-world performance data, user feedback, and changing market conditions to improve decision accuracy over time.

6. User Interface and Visualization:

a. Technology: React for the front end, with D3.js and WebGL for complex data visualizations that display the portfolio’s performance, risk distribution, and realtime adjustments.

b. Integration: Seamless API integrations between the front end and the back-end analytics engine, ensuring that users have up-to-date information and can manually override or adjust automatic recommendations if desired.

7. Security and Compliance:

a. Encryption: AES-256 encryption for data at rest and TLS 1.3 for data in transit.

b. Compliance: Automated compliance checks are embedded within the data processing pipelines and smart contracts to ensure adherence to financial regulations and GDPR for data privacy.

This technical integration showcases TradeAce’s commitment to leveraging the synergy between banking, investing, and insurance, offering a highly sophisticated, data-driven approach to personal finance that dynamically adapts to each user’s unique financial journey.

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Machine Learning

3.6. PRICING MODEL

TradeAce's revenue model is ingeniously designed around a multi-tiered subscription plan complemented by a sophisticated commission structure. This model not only accommodates a wide range of users from beginners to high-net-worth individuals but also strategically balances accessibility with profitability. Here's a breakdown and analysis of the model:

3.6.1 Subscription Tiers and Pricing

• Silver Tier: Free access, serving as an entry point for new traders and those looking to explore the platform's basic features.

• Platinum Tier: Priced at $5/month, targeting more experienced users seeking advanced features beyond the free tier.

• Diamond Tier: At $50/month, designed for serious investors requiring deeper analytics and personalized trading strategies.

• Black Diamond Tier: The premium offering at $125/month, catering to elite traders and investors with comprehensive services, including one-on-one financial advisory support.

3.6.2 Commission Structure

• Trade Commission: Varied rates across tiers incentivize higher trade volumes, especially in premium tiers where lower commission rates can significantly reduce costs for active traders.

• Algorithmic (Algo) Commission: Exclusive to Diamond and Black Diamond tiers, reflecting the added value of advanced AI-driven trading strategies and portfolio management.

3.6.3 Revenue Analysis

• Cost per Client: Represents the direct costs associated with servicing each account tier annually, including technological infrastructure, support, and platform maintenance.

• Profit per Client: Calculated as the difference between the revenue generated from subscriptions and commissions and the cost per client. This showcases the direct profitability from each tier, significantly escalating from Diamond onwards due to higher subscription fees and algo commissions.

• Margin: Reflects the efficiency of each tier in terms of profitability. The staggering margins for Diamond and Black Diamond tiers highlight the substantial value generated from high-end features and services.

3.6.4 Strategic Implications

• Low to No Barrier Entry: The Silver Tier allows users to experience TradeAce without financial commitment, fostering user acquisition and platform engagement.

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• Incremental Value Proposition: As users climb the tier ladder, the incremental value provided through advanced features and lower commissions justifies the higher subscription costs, appealing to users with varying investment capacities and requirements.

• High-Value Customer Focus: The exponential jump in profitability and margins in the higher tiers underscores TradeAce's focus on attracting and retaining high-value customers, who are likely to generate the most revenue through active trading and utilization of advanced features.

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SECTION 4 - KEYS TO SUCCESS

The key success factors for TradeAce underscore a comprehensive strategy designed to navigate the complexities of the fintech industry, ensuring the platform not only meets but exceeds market expectations. Here’s how these factors translate into a competitive advantage:

Automation & Product Quality

TradeAce leverages automation to streamline and enhance user experiences, ensuring high product quality through rigorous testing and feedback loops. Automation extends from customer service to portfolio management, ensuring efficiency and accuracy across all operations.

Technological Advancement & Outdated Current-Market: Head Start

By adopting the latest in fintech innovations, TradeAce positions itself ahead of competitors still relying on older technologies. This head start enables TradeAce to offer unique services that address current market gaps, setting a new standard in financial technology.

Operational Data Density & Modern Superior Infrastructure (Operations & Software)

The backbone of TradeAce’s operational excellence is its investment in superior infrastructure, both in terms of physical hardware and software solutions. High data density allows for sophisticated analysis and real-time decision-making, crucial for personalized financial services.

Customer Centricity & Client Flexibility

Putting the customer at the center of its universe, TradeAce adapts to the evolving needs and preferences of its users. This flexibility ensures that the platform remains relevant and valuable to its diverse user base, fostering loyalty and engagement.

Cutting-edge Functionality & Multi-level Hybrid Autonomy

TradeAce introduces cutting-edge functionality that caters to users at different levels of financial expertise. From novice to expert, the platform offers varying degrees of autonomy in investment decision-making, powered by advanced algorithms and user-friendly interfaces.

Superior AI Back-end Operator (AI, ML & DRL + NN)

The integration of sophisticated AI, ML, Deep Reinforcement Learning (DRL), and Neural Networks (NN) into TradeAce’s backend operations facilitates smart, predictive analytics, and automated portfolio management, ensuring optimal performance and user satisfaction.

Interlayered Infrastructure + 1 Terminal Design (Center Stack Technology Core - With Easy Addons & Upgradability)

TradeAce’s platform architecture features an interlayered infrastructure that supports seamless integration and interaction between different financial services. The one-terminal design simplifies user interaction, making complex financial management tasks more accessible.

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Hybrid Autonomy & Tailored Risk Profiles (Tailored Technology)

Offering hybrid autonomy, TradeAce enables users to select their desired level of automation in trading and investing. Combined with AI-driven tailored risk profiles, the platform ensures that investment strategies align closely with individual user goals and risk tolerance.

Full Semi & Self Learning ML & Micro-Updated AI

The continuous improvement mechanism through semi and fully self-learning machine learning models ensures that TradeAce’s systems evolve based on new data, trends, and user feedback. Micro-updates to AI algorithms keep the platform at the forefront of technological innovation, maintaining its competitive edge.

Together, these key success factors form a robust foundation for TradeAce, ensuring its ability to provide unparalleled service in the fintech sector. Through strategic innovation, customerfocused design, and a commitment to quality and security, TradeAce is well-equipped to lead the next wave of financial technology evolution.

AI and Self-Learning Models Connecting the World

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4.1. TARGET MARKET

TradeAce strategically targets three distinct market segments, each with unique needs and preferences, positioning itself as a versatile and comprehensive platform in the fintech landscape:

1. The Tech-Savvy Millennials and Gen Z

a) Characteristics: This demographic is characterized by their comfort with technology, desire for financial autonomy, and skepticism towards traditional banking systems. They are digital natives, seeking convenience, speed, and transparency in their transactions. Their financial behavior is marked by a preference for online platforms that offer a seamless, intuitive user experience and the ability to manage finances independently.

b) Needs: They demand a platform that allows for easy yet sophisticated handling of investments, banking, and insurance, all in one place. They value platforms that offer educational resources, as many are relatively new to investing and wish to learn as they grow their portfolios.

c) How TradeAce Meets Their Needs: TradeAce’s platform leverages AI and ML to provide a tailored experience, from personalized investment advice to automated portfolio management. The user-friendly interface demystifies the investment process, making it accessible to beginners, while advanced features cater to those with more experience. Additionally, TradeAce’s commitment to transparency and security aligns with this demographic's expectations for trustworthiness and data protection.

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2. Busy Professionals

a) Characteristics: This segment includes mid-career professionals who have disposable income but lack the time to manage their investments actively. They seek efficient ways to grow their wealth without the need to constantly monitor the markets or manage transactions.

b) Needs: Busy professionals require a hands-off investment solution that doesn’t compromise on customization or potential returns. They are interested in platforms that can automate investment decisions based on personalized risk profiles and financial goals.

c) How TradeAce meets their needs: TradeAce introduces varying levels of automation, including complete portfolio management and a ‘set and forget’ investment style, appealing to those with limited time. The platform’s sophisticated algorithms analyze market conditions in real-time, adjusting investments to optimize returns and minimize risk, fitting the busy schedules and financial aspirations of professional users.

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3. Experienced Traders Looking for an Edge

a) Characteristics: These are seasoned investors and traders with a deep understanding of the markets. They look for platforms that offer advanced analytical tools, real-time data, and the flexibility to execute complex trading strategies.

b) Needs: This group values detailed market analyses, predictive insights, and the ability to customize their trading experience fully. They seek out platforms that offer a competitive edge, such as faster execution times, access to a broader range of financial instruments, and deep market insights.

c) How TradeAce meets their needs: For experienced traders, TradeAce offers a rich set of features including advanced analytics, direct access to a wide range of markets, and customizable trading bots. The platform's AI-driven insights and ML capabilities provide a sophisticated analysis that can uncover opportunities they might otherwise miss. Additionally, TradeAce’s high level of customization allows traders to tailor the platform to fit their unique trading style and strategies.

By targeting these three diverse markets, TradeAce positions itself as a comprehensive financial platform capable of catering to a wide array of financial needs and preferences, setting a new standard in the fintech industry.
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4.2. MARKETING & PROMOTIONS

TradeAce’s marketing strategy is designed to establish the platform as the go-to fintech solution for banking, investing, and insurance services, leveraging state-of-the-art AI and ML technologies. The strategy focuses on market segmentation, targeted messaging, digital marketing, and user engagement to drive growth and brand loyalty.

Objective

• To build a strong brand identity for TradeAce as a pioneering fintech platform.

• To drive user acquisition and retention through targeted marketing campaigns.

• To establish thought leadership in the fintech industry.

Target Market Segmentation

• Millennials and Gen Z: Tech-savvy individuals looking for an intuitive and comprehensive financial management solution.

• Busy Professionals: Individuals seeking efficient and automated investment options.

• Experienced Traders: Users looking for advanced trading tools and analytics.

Brand Positioning

TradeAce will position itself as the most comprehensive, user-friendly fintech platform that seamlessly integrates banking, investing, and insurance services, powered by personalized AIdriven insights. The brand message will emphasize security, innovation, and the democratization of financial services.

Content Marketing Strategy

• Develop and distribute informative and engaging content tailored to each target segment, highlighting the benefits of using TradeAce for financial management.

• Implement an SEO strategy to improve organic search rankings and visibility.

• Utilize content to establish TradeAce as a thought leader, providing valuable insights on market trends, investment strategies, and financial wellness.

Social Media Marketing

• Deploy a multi-platform social media strategy focusing on platforms preferred by our target segments, including Instagram, LinkedIn, X, YouTube and TikTok.

• Engage users through regular updates, interactive content, and community-building activities.

• Utilize social media advertising to target potential users with personalized ads based on their financial interests and needs.

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Branding & Identity
TradeAce

Email Marketing

• Develop a segmented email marketing strategy to nurture leads and keep users engaged with personalized content, product updates, and exclusive offers.

• Implement automation to deliver timely and relevant content to different user segments.

Partnerships and Collaborations:

• Forge strategic partnerships with financial influencers, bloggers, and industry experts to expand our reach and credibility.

• Collaborate with educational institutions and organizations to offer financial literacy programs and workshops.

Performance Metrics and KPIs

Monitor and analyze key performance indicators, including website traffic, conversion rates, user acquisition costs, engagement rates, and customer lifetime value, to continually refine and optimize marketing strategies.

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4.3. POSITIONING OF PRODUCTS & SERVICES

Developing the positioning of TradeAce's products and services involves crafting a distinct and compelling narrative that clearly communicates the unique value proposition to the target market segments. This narrative not only differentiates TradeAce from its competitors but also resonates deeply with potential users' needs, preferences, and financial goals.

TradeAce Positioning Statement

"For tech-savvy Millennials and Gen Z, busy professionals, and experienced traders who seek an integrated, intuitive, and personalized platform for managing their finances, TradeAce offers a seamless fusion of banking, investing, and insurance services powered by the latest AI and machine learning technologies. Unlike traditional financial institutions, TradeAce provides a comprehensive, all-in-one solution that is both secure and user-friendly, designed to democratize access to financial services and empower its users to take control of their financial future."

4.3.1 Key Positioning Elements

1. Integration of Services:

• "TradeAce is your all-encompassing financial cockpit, combining banking, investing, and insurance into a unified platform, streamlining your financial management with unparalleled ease and efficiency."

2. Personalized AI-driven Insights:

• "With TradeAce, your financial decisions are powered by personalized, AI-driven insights, ensuring that every move you make is informed, strategic, and aligned with your unique financial goals and risk tolerance."

3. User-Centric Design:

• "TradeAce stands out with its intuitive design and user experience, crafted specifically for digital natives and those who value simplicity without sacrificing depth, making sophisticated financial management accessible to everyone."

4. Security and Trust:

• "Your financial security is our top priority. TradeAce leverages cutting-edge security measures, including blockchain technology, to protect your data and assets, giving you peace of mind in every transaction."

5. Innovative Financial Tools:

• : "Stay ahead in the financial game with TradeAce's innovative tools and features, from AI-based portfolio management to real-time market analysis, designed to maximize your returns and minimize risk."

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6. Accessible Financial Education:

• "Empower your financial journey with TradeAce's wealth of educational resources, making complex financial concepts understandable and actionable for users at every level of expertise."

7. Community and Support:

• "Join the TradeAce community, where you can connect with like-minded individuals, share insights, and access 24/7 support from our financial experts, all committed to helping you achieve your financial aspirations."

4.3.2 Execution Across Channels:

• Digital Advertising: Highlight the all-in-one convenience and AI-driven personalization.

• Content Marketing: Publish articles, blogs, and videos that educate and inform users about the benefits of integrated financial management and the power of AI.

• Social Media: Engage users with interactive content that showcases the platform's ease of use, security features, and success stories from the community.

• Email Campaigns: Send personalized emails that resonate with the different needs of each segment, emphasizing how TradeAce can address their specific financial challenges.

By consistently communicating these positioning messages across all touchpoints, TradeAce will establish a strong, distinctive brand in the fintech marketplace, attracting and retaining users looking for a more integrated, insightful, and user-friendly approach to managing their finances.

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4.4. DEVELOPING A LOYAL CLIENTELE

Developing a loyal clientele is fundamental to TradeAce's long-term success, where unsurpassed customer service is not just a feature but the cornerstone of the entire user experience. Below outlines the strategic approach to embedding exceptional customer service into the DNA of TradeAce, ensuring it becomes a defining aspect of its brand identity and a key driver of customer loyalty.

Customer Service Philosophy Integration

• Training and Development: Embed the customer service philosophy into all levels of employee training and development programs. Ensure every team member, from tech support to financial advisors, understands the importance of customer service in fostering loyalty.

• Empowerment: Empower employees to make decisions in the customer's favor, enabling swift and effective resolution of issues, enhancing customer satisfaction, and building trust.

Personalized User Experience

• Customization: Utilize AI and ML technologies to tailor the user experience, ensuring that each interaction with the platform feels personal and relevant. This includes personalized financial advice, customized alerts, and tailored investment opportunities.

• Feedback Loops: Implement mechanisms to capture and act on customer feedback continuously, allowing TradeAce to refine and personalize the service offerings further.

Community Building

• User Forums and Groups: Create and foster online communities where users can share experiences, tips, and advice. This not only enhances user engagement but also creates a sense of belonging among users.

• Events and Webinars: Host regular events, webinars, and workshops that provide value beyond the platform’s core offerings, such as financial literacy education and market analysis insights.

Exceptional Support Services

• 24/7 Support: Offer around-the-clock customer support through multiple channels, including live chat, email, phone, and social media, ensuring users have access to help whenever they need it.

• Proactive Support: Utilize predictive analytics to identify potential issues before they affect users and reach out proactively to offer solutions or advice.

Rewards and Recognition

• Loyalty Programs: Develop a loyalty program that rewards users for their engagement, referrals, and platform usage. Rewards could range from reduced commission rates to exclusive access to new features.

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• Recognition: Acknowledge and celebrate milestones and successes of users, such as achieving investment goals, which reinforces the personal relationship between users and the TradeAce brand.

Transparency and Trust

• Clear Communication: Maintain transparency in all communications, especially regarding platform updates, fee changes, or market news, building trust through honesty.

• Security: Continuously communicate the measures taken to protect users’ data and investments, reinforcing the perception of TradeAce as a secure and reliable platform.

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5.1. OVERALL MARKET STATISTICS

5.1.1 Banking Industry

• Digital Banking Growth: the Digital Banking Market is experiencing explosive growth. Experts predict it to reach US$ 28.2 billion by 2030, boasting a compound annual growth rate (CAGR) of 20.5% 2 .

• Fintech Disruption: The global fintech market is projected to reach a value of USD 16,652,680 million ($16.6 Trillion) by 2028, with a compound annual growth rate (CAGR) of 13.9% 3 .

• McKinsey Research shows that revenues in the fintech industry are expected to grow almost three times faster than those in the traditional banking sector between 2023 and 2028 4

2 https://reports.valuates.com/market-reports/QYRE -Othe-2W194/fintech

3 https://www.linkedin.com/pulse/fintech-market-size-share-growth-rate-trends-research/

4 https://www.mckinsey.com/industries/financial-services/our-insights/fintechs-a-new-paradigm-of-growth

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SECTION 5 - MARKET & INDUSTRY OVERVIEW

5.1.2 Insurance Industry

• Market Size: The global insurance market is substantial, with total premiums at $8.4 trillion by 2026 5 .

Forecast Of The Global Insurance Market From 2021 To 2026 (In Billion U.S. Dollars)

Insurance Companies Adoption Rates of AI Technology

5 https://www.statista.com/statistics/1192960/forecast-global-insurance-market/

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• Tech Adoption: Insurtech firms are gaining traction, offering innovative products like ondemand insurance and using AI for personalized policies and pricing. As Insurtech disruptors threaten to take market share, digital adoption has become even more critical. GenAI, predictive insurance analytics, cloud computing, and IoT sensors allow established insurers to keep pace by developing innovative products and hyper-personalized pricing models based on customer insights.

5.1.3 Wealth Tech (Investment and Wealth Management)

• Growing Sector: The wealth tech sector, including robo-advisors and investment platforms, has been expanding rapidly. Experts estimate that robo-advisor assets under management (AUM) growth will continue to increase, due to low management fees and sound investing strategy. With a projected annual growth rate of 14.52%, digitally managed assets in the US should reach $6 trillion by 2027 6 .

Assets Under Management of AI Robo-Advisors (in US$ trillions)

$7,000,000,000,000

$6,000,000,000,000

$5,000,000,000,000

$4,000,000,000,000

$3,000,000,000,000

$2,000,000,000,000

$1,000,000,000,000

$0

• Consumer Behavior: There's a noticeable trend towards self-managed investments, particularly among younger demographics, driven by the accessibility of platforms offering stocks, ETFs, and cryptocurrency investments.

6https://www.pwc.com/gx/en/issues/c-suite-insights/the-leadership-agenda/ai-and-wealth-management-a-newera.html

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2017 2018 2019 2020 2021 2022 2027f

5.1.4 General Trends Across Sectors

• Technology Integration: AI, blockchain, and machine learning are increasingly integral across all three sectors, FinTech, InsurTech and WealthTech for enhancing customer experiences, operational efficiency, and security.

• Regulatory Environment: Regulatory technology (RegTech) solutions are growing in response to the complex regulatory environment, aiming to simplify compliance processes for financial institutions.

5.2. AI SOLUTIONS MARKET SIZE

The AI-driven financial solutions market has been experiencing rapid growth, driven by increasing demand for automation, personalization, and enhanced decision-making capabilities in the financial sector. Here are some key numbers and growth projections related to AI in the financial industry:

5.2.1 Market Size and Growth Projections

The global AI in the financial services market was valued at several billion dollars, with expectations to grow at a compound annual growth rate (CAGR) of more than 20% over the next five years. This growth is fueled by the widespread adoption of AI technologies across banking, insurance, and wealth management sectors.

Generative AI could add the equivalent of $2.6 trillion to $4.4 trillion annually by comparison, the United Kingdom’s entire GDP in 2021 was $3.1 trillion. This would increase the impact of all artificial intelligence by 15 to 40 percent.

5.2.2 Investment in AI

Financial institutions are significantly increasing their investments in AI technologies. Annual spending on AI by banks and financial institutions is projected to grow, reflecting the critical role of AI in transforming financial services.

By 2030, AI could save more than $1 trillion for banks and financial institutions, motivating the latter to invest in smart fintech technology 7

In the banking industry, the technology could deliver value equal to an additional $200 billion to $340 billion annually and automate work activities that absorb 60 to 70 percent of employees’ time today 8 .

7 https://forbytes.com/blog/future-of-ai-inbanking/#:~:text=Many%20experts%20claim%20that%20this,invest%20in%20smart%20fintech%20technology

8 https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-aithe-next-productivity-frontier#key-insights

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5.2.3 Use Cases and Adoption

• Banking: In the banking sector, AI is extensively used for risk assessment, fraud detection, customer service (via chatbots), and personalized banking services. AI-driven chatbots and virtual assistants are becoming standard in providing 24/7 customer service and support.

• Insurance: The insurance industry utilizes AI for personalized policy pricing, claims processing, and fraud detection. Insurtech startups leveraging AI for underwriting and personalized insurance products are also gaining traction.

• Wealth Management: Robo-advisors, powered by AI algorithms, are increasingly popular for offering personalized investment advice at a lower cost than traditional financial advisors. AI is also used for portfolio management and optimization.

5.2.4 Regional Insights

North America, particularly the United States, is a leading market for AI-driven financial solutions, due to the high concentration of technology companies and a robust financial sector. Asia-Pacific regions are also expected to witness high growth, driven by digital transformation initiatives, and increasing fintech adoption.

AI Adoption Across Seven Countries

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5.2.5 Challenges and Regulatory Environment

• Despite the rapid growth, the adoption of AI in financial services faces challenges, including data privacy concerns, regulatory compliance, and the need for substantial investment in technology infrastructure.

• Regulatory bodies in major markets are actively working on guidelines to govern the ethical use of AI in financial services, focusing on transparency, fairness, and accountability.

5.2.6 Future Outlook

The integration of AI with other emerging technologies like blockchain and the Internet of Things (IoT) is expected to create new opportunities for innovation in financial services.

5.3. SUPER APPS MARKET OVERVIEW

The global super app market size at $58.6 billion in 2022 and projects it to reach $722.4 billion by 2032, indicating a significant growth with a CAGR of 28.9%.

Market Dynamics

• Origin and Popularity: The concept of Super Apps originated in Asia, with apps like WeChat and Alipay transforming into platforms that offer an array of services beyond their initial functionality. Their success has inspired similar developments globally.

• Growth Drivers: The Super App market growth is driven by the convenience of having multiple services within a single platform, increased smartphone penetration, and a growing preference for digital services among consumers.

Growth Projections and Trends

• Expansion Beyond Asia: Initially popular in Asian markets, the Super App concept is gaining traction in other regions, including Latin America, Africa, and gradually in North America and Europe.

• Diverse Sectors: Financial services, including payments, banking, and insurance, are key components of many Super Apps, alongside e-commerce, ride-hailing, food delivery, and more.

Key Players

• Asia: WeChat and Alipay in China are prominent examples, offering a range of services from payments to shopping and healthcare appointments.

• Latin America: Apps like Rappi have expanded from delivery services to include payments and financial services.

• Emerging Entrants: Globally, many tech and financial companies are exploring the Super App model to consolidate services and enhance user engagement.

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Challenges and Regulatory Environment

• Data Privacy and Security: Handling vast amounts of user data across different services presents significant privacy and security challenges.

• Regulatory Compliance: Navigating the regulatory requirements across different countries and services (especially financial) is complex.

• Market Saturation: In some regions, the competition among emerging Super Apps is leading to market saturation, making user acquisition and retention more challenging.

Future Outlook

• Integration with Emerging Technologies: Incorporating AI, blockchain, and IoT technologies to enhance personalization, security, and efficiency.

• Adoption in Western Markets: While slower, the adoption and development of Super Apps in North America and Europe are expected to increase, driven by changing consumer behaviors and technological advancements.

5.4. BARRIERS TO ENTRY

For a business like TradeAce, operating at the intersection of technology and financial services, the barriers to entry can be significant and multifaceted. These barriers stem from both the competitive landscape and the regulatory environment, as well as from technical and marketrelated challenges. Here’s a breakdown of the key barriers to entry:

5.4.1 Regulatory Compliance and Licensing

• Financial Regulations: Navigating the complex web of financial regulations and obtaining the necessary licenses to operate in various jurisdictions can be both time-consuming and costly. Regulations vary significantly across regions and can include requirements for capital, data protection, and consumer protection.

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• Ongoing Compliance: Staying compliant with evolving regulations requires constant vigilance and adaptability, adding to operational costs.

5.4.2 Technology Infrastructure and Security

• Initial Technology Investment: Developing a robust, scalable technology platform that can handle a wide range of financial services requires a significant upfront investment in software development, infrastructure, and cybersecurity measures.

• Data Security and Privacy: Ensuring the security of financial transactions and the privacy of user data is critical. Compliance with data protection regulations like GDPR in Europe or CCPA in California adds another layer of complexity and cost.

5.4.3 Brand Trust and Customer Acquisition

• Building Trust: Gaining the trust of users to handle their financial transactions and personal data is a major challenge for new entrants. Established players have the advantage of brand recognition and user trust built over the years.

• Customer Acquisition Costs: Marketing and promotional activities to acquire customers can be expensive, especially in a competitive market where established players have significant marketing budgets.

5.4.4 Integration with Financial Ecosystems

• Partnerships and Integrations: Establishing partnerships with banks, payment processors, insurance companies, and other financial institutions is crucial for offering a range of services. Negotiating these partnerships can be challenging for new entrants without an established track record.

• Interoperability: Ensuring the platform is interoperable with various financial systems and technologies requires sophisticated technical solutions and can pose a significant barrier.

5.4.5 Market Saturation and Competition

• Competitive Landscape: The fintech space is highly competitive, with many players vying for market share. Standing out in a crowded market requires unique value propositions and innovative solutions.

• Incumbent Advantages: Incumbents may have advantages in terms of economies of scale, established customer bases, and financial resources for innovation and expansion.

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5.4.6 Intellectual Property Challenges

Innovation and IP Protection: Developing unique, proprietary technology is key to differentiation. However, protecting intellectual property and navigating the patent landscape in the tech and financial sectors can be complex.

5.4.7 Customer Retention and Loyalty

• Evolving Consumer Expectations: Keeping pace with changing consumer preferences and expectations requires continuous innovation and adaptation.

• Loyalty Programs: Developing effective loyalty and retention programs to keep users engaged can be challenging and resource intensive.

5.5. OVERALL FINTECH INDUSTRY ANALYSIS

The fintech sector has seen exponential growth over the past decade, driven by technological advancements, changing consumer expectations, and increasing digitalization of financial services. The industry has attracted significant investment, highlighting its potential for further expansion and innovation.

Key Trends

• Digitalization and Mobile Banking: An accelerated shift towards digital banking and mobile-first financial services, with consumers expecting seamless, on-demand access to banking, payments, and investment services.

• Artificial Intelligence and Machine Learning: Widespread adoption of AI and ML for personalized financial advice, enhanced customer service (through chatbots), fraud detection, and operational efficiency.

• Blockchain and Cryptocurrency: Increasing use of blockchain technology for secure, transparent transactions and the rising interest in cryptocurrencies as an investment class and payment method.

• Regulatory Technology (RegTech): Growth in RegTech solutions to help financial institutions comply with increasing regulatory requirements, particularly in areas like antimoney laundering (AML) and know your customer (KYC) procedures.

• Financial Inclusion: Fintech companies are playing a crucial role in providing financial services to underserved and unbanked populations, particularly in emerging markets.

Challenges

• Regulatory Challenges: Navigating complex and evolving regulatory environments across different jurisdictions remains a significant challenge for fintech companies.

• Cybersecurity Risks: As financial services become increasingly digitized, cybersecurity threats pose a major risk, necessitating robust security measures.

• Competition: The fintech space is highly competitive, with startups, tech giants, and traditional financial institutions all vying for market share.

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• Customer Trust: Building and maintaining trust with users, especially concerning data privacy and security, is critical for customer acquisition and retention.

Future Outlook

• Consolidation: The industry may see consolidation as fintech companies mature, merge, or get acquired by larger financial institutions or tech companies seeking to expand their financial services offerings.

• Expansion of Super Apps: The rise of Super Apps, offering a suite of financial and nonfinancial services within a single platform, could redefine consumer expectations and industry standards.

• Sustainability and ESG: Increased focus on sustainability and environmental, social, and governance (ESG) factors, with fintechs developing green finance products and services to meet growing consumer and investor demand.

• Technological Innovations: Continued innovation in technologies like quantum computing, edge computing, and 5G could unlock new opportunities for fintech services, further transforming the financial services landscape.

The fintech industry's trajectory suggests a future where financial services are more accessible, efficient, and tailored to individual needs, driven by continuous innovation and technological advancements. However, companies in this space must remain agile, adapting to regulatory changes, technological shifts, and evolving consumer behaviors to thrive.

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5.6. COMPETITIVE ANALYSIS

TradeAce operates in a competitive fintech landscape, where it faces competition from established and emerging players. Among its competitors, Revolut, Robinhood, and Interactive Brokers are noteworthy for their distinct offerings and market positioning. Understanding how TradeAce stacks up against these competitors requires a look at their key features, market strategies, and value propositions.

Feature

Primary Focus

Account Minimum

Investment Products

Fees

Mobile App

Research Tools

Customer Service

Revolut

Mobile banking & financial services

Varies by region (often low or none)

Limited (stocks, ETFs, fractional shares)

Free basic account, premium tiers with additional features (monthly fee)

User-friendly, focus on managing finances

Limited research tools

Primarily in-app chat support

5.6.1 Revolut

• Key Features:

Robinhood Interactive Brokers

Stock & ETF trading

No minimum

Stocks, ETFs, options (limited), fractional shares

Commission-free

stock & ETF trades, additional fees for margin trading & options

User-friendly, focus on stock trading

Limited research tools

Primarily in-app chat support

Active investing & advanced trading

Varies depending on account type

Stocks, ETFs, options, futures, bonds, mutual funds (some platforms)

Commissions for trades (vary based on product), platform & account fees may apply

More complex interface, caters to experienced investors

Extensive research tools and market data

Phone, email, and online chat support

o Offers a wide range of financial services including banking, currency exchange, cryptocurrency exchange, and peer-to-peer payments.

o Known for its strong international features, such as fee-free currency exchange and international spending.

• Market Strategies:

o Targets tech-savvy consumers looking for an all-in-one financial app that simplifies global spending and investment.

o Rapidly expands its product offerings and geographical reach, focusing on becoming a global financial super app.

• Value Proposition:

o Provides a convenient, low-cost alternative to traditional banking, especially for international travelers and digital nomads.

5.6.2 Robinhood

• Key Features:

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o Popularized commission-free trading, offering easy access to stock, cryptocurrency, and ETF trades.

o Provides a simple, mobile-first trading platform designed for beginners.

• Market Strategies:

o Focuses on democratizing financial markets, attracting a younger demographic interested in starting to invest with minimal upfront costs.

o Leverages social features and educational resources to engage users and encourage trading activity.

• Value Proposition:

o Appeals to novice investors with its user-friendly interface, no minimum account balance, and no commission fees, making it accessible for those new to investing.

5.6.3 Interactive Brokers

• Key Features:

o Offers a wide range of investment products including stocks, options, futures, forex, bonds, and funds across 135 markets.

o Known for its advanced trading platform, offering comprehensive tools and analytics for experienced traders and investors.

• Market Strategies:

o Targets professional traders, active investors, and institutional clients with its robust trading tools, competitive pricing, and global market access.

o Focuses on providing a high-quality trading experience with sophisticated analysis and risk management tools.

• Value Proposition:

o Caters to experienced and professional traders looking for a comprehensive trading platform with access to a broad range of global markets and investment products at competitive rates.

5.6.4 TradeAce Positioning Against Competitors

To differentiate itself and compete effectively, TradeAce needs to carve out a unique niche or offer distinctive features that appeal to its target market. Thus, TradeAce will focus on the following:

• Unique AI-Driven Insights: Leveraging advanced AI and machine learning technologies to provide personalized investment advice and predictive market insights that outperform those of competitors.

• Super App Capabilities: Integrating a wider range of financial services than competitors, positioning TradeAce as a one-stop financial super app for users seeking convenience and integration.

• Superior User Experience: Offering a more intuitive, engaging user interface and customer experience, especially for complex financial transactions.

• Security and Trust: Emphasizing security features and building a reputation for reliability and trustworthiness in handling user data and financial transactions

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6.1. MANAGEMENT BACKGROUND

6.1.1 Bradley Coward, Co-Founder & Chief Executive Officer (CEO)

https://www.linkedin.com/in/bradley-coward/

Goal-orientated, technologically sophisticated executive with 30+ years’ success in C-Suite leadership, pioneering innovative strategic direction and cost-cutting, sophisticated business technology solutions across deadline-driven, cutting-edge environments to achieve business and financial objectives for multibillion-dollar organizations. With senior executive roles at global manufacturers such as Caltex Oil Corporation, SABMiller Plc, Sappi Ltd and Derivco Ltd he excelled in transforming needs into measurable strategic plans and achieving an excellent track record of satisfaction. Engaging and articulate communicator, adept at forging and strengthening robust professional relationships with clients, executives, and stakeholders to cultivate a culture of collaboration. Passionate about remaining at the forefront of evolving technology trends led to his creating the foremost retail banking transactional management company PerformaLink and E-Centric that went to a joint listing in 1998. From this experience he is skilled at spearheading high-performance teams to streamline and deliver global systems with advanced cyber security and superlative infrastructure developments. Solid history of success integrating M&As, enhancing profitability and competitiveness, and significantly reducing costs. Respected international speaker who has presented at well-renowned events hosted by Fortune 500 companies, such as SAP, Accenture, Oracle, and Microsoft.

Rogers Communications Ltd (2021 – 2022)

In 2021, Rogers Communications (RCI) announced the $26 billion takeover bid for Shaw Communications to create the largest Telecommunications group in Canada. Beginning in November 2021, Brad was contracted by RCI to provide the leadership necessary to successfully manage the IT Integration of these two complex organizations. This included working with a large range of consultants and simultaneously using his extensive experience to mentor the IT management team at both RCI and Shaw.

PHEMI Systems Ltd (2019 - 2021)

Appointed as the Chief Operating Officer to assume the role vacated by the CEO in 2019. Reporting to the Chairman and the board effectively developed and implemented a strategic turnaround plan. PHEMI was ranked in 2017 by Forrester and Gartner as the most significant company in #Big Data and a cool vendor in Healthcare. Responsibility was to ensure the company successfully pivoted to the Healthcare sector vertical profitably. Furthermore, to provide the

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SECTION 6 - MANAGEMENT STRUCTURE

strategic leadership to become the foremost software provider in secure patient data management.

• Completed a business requirements analysis as a precursor for the design, development and implementation of a significant strategic technology plan for the IBD Centre of BC under the auspices of Vancouver Coastal Health.

• Developed and implemented a secure patient data management system for Providence St Paul’s Hospital, Vancouver Coastal Health Authority (VCHA), Provincial Health Services Authority (PHSA), Vancouver Prostate Centre (VPC) and University of BC.

SAPPI Ltd (2008 – 2018)

As the Group CIO Bradley improved technological performance and overall productivity by delivering strategic direction and operations management via a global matrix structure to greater than 20 000 users across 20 countries, 3 continents, and 14 manufacturing operations, overseeing a >$500M annual budget, 3 CIOs, and a global executive council. Spearheaded the development and integration of cutting-edge applications to enhance performance efficiency, including SAP, Microsoft, Manufacturing Execution Systems, Forestry Systems, Supply Chain, and Logistics. Played a pivotal role as a member of the Group Audit Committee, Group Risk Management Committee, Group IT Steering Committee and Chairman of the Group IT Council, and a Board Member of SAP Africa User Group.

 Substantially reduced the global IT budget by 56% and increased overall on-time systems delivery by >70%.

 Instrumental in $160M delivery of synergies throughout the $750M integration of MReal assets.

 Pioneered and streamlined 5-year IT strategic vision to strengthen $5.6B company, delivering end-to-end global digital transformation, 30% improvement in productivity, and 40% headcount reduction.

 Significantly innovated company-wide business efficiency by spearheading cutting-edge ‘single IT systems’ policy and philosophy assisting company’s achievement of $1B EBITDA.

 Championed transformational IT digitization initiatives, including Big Data, Internet of Things (IoT), Machine Learning, Artificial Intelligence, AR/VR, and Blockchain to successfully accomplish Industry 4.0 objectives.

 Enhanced worldwide procurement and seized key opportunities for growth by strengthening professional relationships with global suppliers, such as SAP, Ariba, Success Factors, OpenText, Microsoft, and T- Systems.

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6.1.2 Alessandro Coward, Founder & Chief Information Officer (CIO)

https://www.linkedin.com/in/alessandro-coward/

TradeAce Inc: Fintech Leader in AI Banking

• Technical Expertise: As the head system architect and founder, Alessandro's involvement in the development, application, integration, and go-to-market strategies of the TradeAce platform showcases his deep technical expertise, especially in high-performance technology and advanced computational models like AI, ML, DRL, and Neural Networks. This technical acumen is crucial for leading a fintech startup that aims to disrupt traditional finance systems with innovative solutions.

• Visionary Leadership: His vision of using DIY-designed UI/UX alongside powerful backend technologies to deliver customer-centric applications positions him as a forward-thinking leader. This approach is aligned with current market demands for more accessible and efficient financial services, indicating his capacity to guide TradeAce towards fulfilling these emerging needs.

VeriSelf Inc: Biometrics, AI & Blockchain

• Strategic Planning and Risk Management: Alessandro's role as CIO involved coordinating the technological direction of the company, emphasizing strategic planning and information risk management (IRM). These experiences are invaluable for navigating the complex regulatory and security challenges in the fintech sector.

• Operational Leadership: Overseeing IT and development team personnel, managing customer service platforms, and establishing IT policies highlight his strengths in operational leadership and team management, essential for scaling a technology-driven company like TradeAce.

PayTalk: Smart AI Assistant & Voice Recognition

• Innovation and Growth Strategy: As the Innovation Director, Alessandro advised on the application of the product suite and coordinated strategic growth plans. This experience underlines his ability to drive innovation and growth, crucial for a startup aiming to disrupt a well-established industry.

• Business Development: Developing corporate client relationships and creating a sustainable technological trajectory demonstrate his capabilities in business development and strategic partnerships, key areas for TradeAce's expansion and market penetration.

Overall Impact on TradeAce

• Market Positioning: Alessandro's combined expertise in technology, strategic planning, and innovation places him in a strong position to lead TradeAce's efforts to redefine

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financial services. His background suggests he can effectively navigate the challenges of growing a fintech startup in a competitive landscape.

• Future Growth: His experience with strategic planning, risk management, and business development across different sectors within the tech industry equips him well for steering TradeAce through its growth phases, from scaling operations to exploring new market opportunities.

In conclusion, Alessandro Coward's leadership profile indicates a well-rounded and dynamic leader capable of guiding TradeAce through its mission to revolutionize the finance sector with technology-driven solutions. His blend of technical proficiency, strategic insight, and operational leadership is well-suited to tackle the challenges and capitalize on the opportunities in the fintech industry.

6.2. ORGANIZATIONAL STRUCTURE

6.2.1 OPERATIONS

• Executive Directors

• Accounting Team

• Legal Team/Compliance Team

• Project Management Team

• Tech & Customer Support Team/s

6.2.2 MARKETING AND SALES

• Marketing Team/Sales Team

• PR & HR Team/Copywriters

• Visual Design Team/Digital Media Team

6.2.3 TECHNOLOGY TEAM

• Technicians - Server & Data Optimization

• AI & ML + MDP/DRL Specialist

• Theorem Mathematical Specialists (Criterion Specialists)

• Portfolio Theory Specialists

• Quantitative Theory Specialist

• Tech Architecture Specialists (Optimization Specialists)

• Cyber-Security Team

• Financial Placement Team (This position will manage how the company interacts with clients and company technology)

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6.3. MANAGEMENT CONTROLS & PROTOCOLS

Developing effective management controls and protocols is crucial for maintaining the operational integrity, financial stability, and strategic alignment of TradeAce. These controls and protocols ensure that the company's operations are efficient, compliant with regulations, and aligned with strategic goals.

Strategic Planning and Performance Monitoring

• Annual Strategic Review: Conduct an annual review of the company’s strategic plan against market dynamics, competitive landscape, and internal performance metrics.

• Key Performance Indicators (KPIs): Define clear KPIs for each department aligned with the company’s strategic objectives, including financial performance, customer satisfaction, and operational efficiency metrics.

• Regular Performance Reviews: Implement quarterly or monthly performance reviews to monitor progress against KPIs, identify areas for improvement, and adjust strategies as necessary.

Financial Controls

• Budgeting and Forecasting: Establish a rigorous budgeting process with regular forecasting updates to manage financial resources effectively and ensure alignment with strategic priorities.

• Financial Audits: Schedule regular internal and external audits to ensure the accuracy of financial reporting and compliance with accounting standards and regulatory requirements.

• Expense Approval Process: Develop a standardized expense approval process to control costs and prevent unauthorized spending.

Operational Controls

• Standard Operating Procedures (SOPs): Document SOPs for critical operations, including customer onboarding, transaction processing, and data management, to ensure consistency and efficiency.

• Quality Assurance: Implement a quality assurance (QA) framework to monitor and improve the quality of service delivery, including regular testing of the platform’s functionality and user experience.

• Risk Management: Develop a comprehensive risk management plan identifying potential operational, financial, and cybersecurity risks, with mitigation strategies and contingency plans.

Compliance and Regulatory Controls

• Regulatory Compliance Team: Establish a dedicated compliance team responsible for staying abreast of regulatory changes, ensuring company-wide compliance, and liaising with regulatory bodies.

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• Compliance Training: Provide regular training for all employees on regulatory compliance, data protection laws, and ethical conduct to minimize legal risks and protect the company’s reputation.

• Data Protection: Implement strict data protection protocols in accordance with GDPR, CCPA, or other relevant regulations, including data encryption, access controls, and regular security audits.

Human Resources Management

• Recruitment and Onboarding: Standardize recruitment processes to attract and retain talent aligned with the company’s values and strategic goals. Develop a comprehensive onboarding program for new hires.

• Performance Management System: Introduce a performance management system that aligns individual performance with company objectives, includes regular feedback, and fosters professional development.

• Employee Training and Development: Offer ongoing training programs to keep staff updated on the latest technologies, industry practices, and professional skills.

IT and Cybersecurity Protocols

• IT Governance Framework: Establish an IT governance framework that aligns IT strategies with business objectives, ensures data integrity, and optimizes IT investments.

• Cybersecurity Measures: Implement advanced cybersecurity measures, including firewalls, intrusion detection systems, and regular penetration testing, to safeguard the platform and user data.

• Technology Update Protocol: Set protocols for regular updates and maintenance of IT systems to ensure they remain robust against evolving cyber threats.

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7.1. NOTES & ASSUMPTIONS

7.1.1 Revenue Model

The revenue model is composed of the following plans:

• Silver

• Platinum

• Diamond

• Black Diamond, Pearl & Emerald

7.1.2 Budgeted Operating Costs

The Investment Budget assumes the office and administrative costs as part of the initial capital requirement. Expansion efforts will require a certain amount of support costs before the business cycle begins generating higher levels of returns. In the interim, this investment is designed to facilitate initial operations to protect the investment.

7.1.3 Cost of Sales

The estimated gross margin and corresponding cost of sales percentage for contractor wages and production costs are based on management experience as well as projections from the conservative end of industry standard ranges.

7.1.4 Depreciation

For financial statement presentation purposes, all classes of depreciable assets are depreciated over a 5-, 10-, or 15-year straight-line period. These assumptions are subject to adjustment. Different methods may be used for determination of tax liability. Management will seek the advice of qualified tax professionals to determine the latter.

7.1.5 Annual Sales Growth

Sales are projected to increase from year to year; business volume is projected to increase as the business becomes more established, and prices charged to clientele will keep pace with inflation. Projected industry growth, as discussed earlier in this proposal, is expected to play a role in the annual increase in sales volume as well.

7.1.6 Break-Even Variable Costs

For purposes of conducting the break-even analysis, this model assumes that half of all variable costs actually behave as fixed, as their incurrence to some degree is necessary regardless of output levels.

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7 -
SECTION
FINANCIAL PROJECTIONS

7.1.7 Corporate Tax Rate

Many factors go in to calculating the corporate tax rate, including entity form, level of income, the amount and number of credits and deductions available, capitalization of start-up costs, and much more. Each of these factors contributes to the business’ effective tax rate, which may differ significantly from the marginal tax rate based on income. Because these factors cannot be accurately predicted ahead of time, management has assumed an annual effective tax rate of 20%.

7.1.8 Retained Earnings

The pro-forma balance sheet assumes the addition of the bulk of net income to retained earnings. Actual results may differ, as management may see fit to channel excess funds toward new capital projects and expenditures.

7.1.9 Long-Term Debt

For the purpose of this proposal, long-term debt is projected to remain static, as the characteristics of any financing arrangement or long-term debt obligation or are as of yet undetermined.

See Charts Following Below

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7.2. FIVE-YEAR P&L DETAILED

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Year 1 Year 2 Year 3 Year 4 Year 5 Revenues Silver 4,280,000 $ 8,560,000 $ 13,375,000 $ 20,062,500 $ 24,075,000 $ Platinum 21,350,000 $ 42,700,000 $ 66,718,750 $ 100,078,125 $ 120,093,750 $ Diamond 394,231,500 $ 788,463,000 $ 1,231,973,438 $ 1,847,960,156 $ 2,217,552,188 $ Black Diamond, Pearl & Emerald 173,088,000 $ 346,176,000 $ 540,900,000 $ 811,350,000 $ 973,620,000 $ Total Revenues 592,949,500 $ 1,185,899,000 $ 1,852,967,188 $ 2,779,450,781 $ 3,335,340,938 $ Cost of Goods Sold Contractor Wages 2,314,000 $ 980,400 $ 980,400 $ 980,400 $ 1,176,480 $ Total Cost of Goods Sold 2,314,000 $ 980,400 $ 980,400 $ 980,400 $ 1,176,480 $ Gross Profit 590,635,500 $ 1,184,918,600 $ 1,851,986,788 $ 2,778,470,381 $ 3,334,164,458 $ Operating Expenses Marketing 1,193,784 $ 33,029,989 $ 185,439,125 $ 281,761,707 $ 324,025,963 $ Equipment 465,961 $ 836,764 $ 1,502,707 $ 2,698,646 $ 3,103,443 $ Travel 250,000 $ 250,000 $ 250,000 $ - $ - $ Office Expenses 60,000 $ 60,000 $ 180,000 $ - $ - $ Rent 1,119,971 $ 1,119,971 $ 1,119,971 $ 1,119,971 $ 1,119,971 $ Salary 4,148,999 $ 11,079,999 $ 20,729,999 $ 32,189,999 $ 36,696,599 $ Insurance 300,000 $ 600,000 $ 900,000 $ 1,800,000 $ 2,052,000 $ Utilities 50,000 $ 75,000 $ 100,000 $ 125,000 $ 142,500 $ Legal & Accounting 3,810,000 $ 3,810,000 $ 3,810,000 $ 3,810,000 $ 3,810,000 $ Telephone 49,300 $ 61,200 $ 61,200 $ 61,200 $ 61,200 $ Management Salaries 1,966,765 $ 2,261,770 $ 3,392,655 $ 3,392,655 $ 3,392,655 $ Bank Charges 87,005 $ 360,000 $ 600,000 $ 660,000 $ 660,000 $ Total Operating Expenses 13,501,785 $ 53,544,693 $ 218,085,657 $ 327,619,178 $ 375,064,331 $ Operating Income 577,133,715 $ 1,131,373,907 $ 1,633,901,131 $ 2,450,851,203 $ 2,959,100,127 $ Depreciation 2,033,333 $ 2,400,000 $ 2,400,000 $ 2,400,000 $ 2,400,000 $ Pre-tax Income 575,100,381 $ 1,128,973,907 $ 1,631,501,131 $ 2,448,451,203 $ 2,956,700,127 $ Income Tax 115,020,076 $ 225,794,781 $ 326,300,226 $ 489,690,241 $ 591,340,025 $ Net Income 460,080,305 $ 903,179,126 $ 1,305,200,904 $ 1,958,760,963 $ 2,365,360,101 $
$$500,000,000 $1,000,000,000 $1,500,000,000 $2,000,000,000 $2,500,000,000 $3,000,000,000 $3,500,000,000 $4,000,000,000 Year 1 Year 2 Year 3 Year 4 Year 5 TOTAL REVENUES & NET INCOME Total Revenues Net Income
INCOME STATEMENT

7.3. PROFITABILITY & ROI

57 | TradeAce Business Plan
Year 1 Year 2 Year 3 Year 4 Year 5 Revenue 592,949,500 $ 1,185,899,000 $ 1,852,967,188 $ 2,779,450,781 $ 3,335,340,938 $ Gross Margin 590,635,500 $ 1,184,918,600 $ 1,851,986,788 $ 2,778,470,381 $ 3,334,164,458 $ Gross Margin (%) 100% 100% 100% 100% 100% Net Income 460,080,305 $ 903,179,126 $ 1,305,200,904 $ 1,958,760,963 $ 2,365,360,101 $ Net Profit Margin (%) 77.59% 76% 70% 70% 71% Initial Investment 54,000,000 $ 40,000,000 $ - $ - $ - $ Yearly ROI 852.0% 960.8% 1388.5% 2083.8% 2516.3% Average ROI 1560.29% PROFITABILITY & ROI 852.0% 960.8% 1388.5% 2083.8% 2516.3% YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 5 - YEAR ROI

7.4. FIVE-YEAR CASH FLOW STATEMENT

CASHFLOW STATEMENT

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Year 1 Year 2 Year 3 Year 4 Year 5 Operating Activities Net Income 460,080,305 $ 903,179,126 $ 1,305,200,904 $ 1,958,760,963 $ 2,365,360,101 $ Depreciation 2,033,333 $ 2,400,000 $ 2,400,000 $ 2,400,000 $ 2,400,000 $ Amortization - $ - $ - $ - $ - $ Subtotal 462,113,638 $ 905,579,126 $ 1,307,600,904 $ 1,961,160,963 $ 2,367,760,101 $ Accounts Receivables (29,647,475) $ (59,294,950) $ (92,648,359) $ (138,972,539) $ (166,767,047) $ Accounts Payables 675,089 $ 2,677,235 $ 10,904,283 $ 16,380,959 $ 18,753,217 $ Increase in Inventory - $ - $ - $ - $ - $ Other Operating (23,500,000) $ (34,500,000) $ - $ - $ - $ Subtotal (52,472,386) $ (91,117,715) $ (81,744,077) $ (122,591,580) $ (148,013,830) $ Operating Cash flow 409,641,253 $ 814,461,410 $ 1,225,856,828 $ 1,838,569,382 $ 2,219,746,271 $ Capital Expenditures (30,500,000) $ (5,500,000) $ - $ - $ - $ Other Assets Spending - $ - $ - $ - $ - $ Cash after Investing (30,500,000) $ (5,500,000) $ - $ - $ - $ Other Long-Term Debt - $ - $ - $ - $ - $ Dividends Paid - $ - $ - $ - $ - $ Increases in APIC - $ - $ - $ - $ - $ Capital Stock 54,000,000 $ 40,000,000 $ - $ - $ - $ Other Financing - $ - $ - $ - $ - $ Cash after Financing 54,000,000 $ 40,000,000 $ - $ - $ - $ Beginning Cash - $ 433,141,253 $ 1,282,102,663 $ 2,507,959,491 $ 4,346,528,873 $ Cashflow 433,141,253 $ 848,961,410 $ 1,225,856,828 $ 1,838,569,382 $ 2,219,746,271 $ Year End Cash 433,141,253 $ 1,282,102,663 $ 2,507,959,491 $ 4,346,528,873 $ 6,566,275,144 $

FIVE-YEAR BALANCE SHEET STATEMENT

BALANCE SHEET STATEMENT

FIRST YEAR CASHFLOW

59 | TradeAce Business Plan
Year 1 Year 2 Year 3 Year 4 Year 5 Cash 433,141,253 $ 1,282,102,663 $ 2,507,959,491 $ 4,346,528,873 $ 6,566,275,144 $ Accounts Receivable 29,647,475 $ 88,942,425 $ 181,590,784 $ 320,563,323 $ 487,330,370 $ Other Operating 23,500,000 $ 58,000,000 $ 58,000,000 $ 58,000,000 $ 58,000,000 $ Total Current Assets 486,288,728 $ 1,429,045,088 $ 2,747,550,275 $ 4,725,092,197 $ 7,111,605,515 $ Capital Expenditures 30,500,000 $ 36,000,000 $ 36,000,000 $ 36,000,000 $ 36,000,000 $ Depreciation 2,033,333 $ 4,433,333 $ 6,833,333 $ 9,233,333 $ 11,633,333 $ Total Fixed Assets 28,466,667 $ 31,566,667 $ 29,166,667 $ 26,766,667 $ 24,366,667 $ Total Assets 514,755,394 $ 1,460,611,755 $ 2,776,716,942 $ 4,751,858,863 $ 7,135,972,181 $ Accounts Payable 675,089 $ 3,352,324 $ 14,256,607 $ 30,637,566 $ 49,390,782 $ Total Current Liabilities 675,089 $ 3,352,324 $ 14,256,607 $ 30,637,566 $ 49,390,782 $ Total Liabilities 675,089 $ 3,352,324 $ 14,256,607 $ 30,637,566 $ 49,390,782 $ Shareholders' Equity APIC - $ - $ - $ - $ - $ Capital Stock 54,000,000 $ 94,000,000 $ 94,000,000 $ 94,000,000 $ 94,000,000 $ Other Financing - $ - $ - $ - $ - $ Retained Earnings 460,080,305 $ 1,363,259,431 $ 2,668,460,335 $ 4,627,221,298 $ 6,992,581,399 $ Total Equity 514,080,305 $ 1,457,259,431 $ 2,762,460,335 $ 4,721,221,298 $ 7,086,581,399 $ Total Liability & Equity 514,755,394 $ 1,460,611,755 $ 2,776,716,942 $ 4,751,858,863 $ 7,135,972,181 $
Operating Cash flow 83% Cash after Investing -6% Cash after Financing 11%

BALANCE SHEET OVERVIEW

TradeAce Business Plan | 60 $$1,000,000,000 $2,000,000,000 $3,000,000,000 $4,000,000,000 $5,000,000,000 $6,000,000,000 $7,000,000,000 $8,000,000,000 Year 1 Year 2 Year 3 Year 4 Year 5
Total Assets Total Liabilities Total Equity

7.5. 5-YEAR BREAK-EVEN ANALYSIS

61 | TradeAce Business Plan
Year 1 Year 2 Year 3 Year 4 Year 5 Average Revenues 592,949,500 $ 1,185,899,000 $ 1,852,967,188 $ 2,779,450,781 $ 3,335,340,938 $ 1,949,321,481 $ COGS 2,314,000 $ 980,400 $ 980,400 $ 980,400 $ 1,176,480 $ 1,286,336 $ Fixed Costs 11,532,040 $ 19,367,940 $ 30,713,825 $ 43,158,825 $ 47,934,925 $ 30,541,511 $ Variable Costs 1,969,745 $ 34,176,753 $ 187,371,832 $ 284,460,353 $ 327,129,406 $ 167,021,618 $ EBIT 577,133,715 $ 1,131,373,907 $ 1,633,901,131 $ 2,450,851,203 $ 2,959,100,127 $ 1,750,472,016 $ BE % 2.0% 1.7% 1.8% 1.7% 1.6% 1.8% Break-Even $11,615,959 $19,959,664 $34,189,114 $48,098,375 $53,168,425 $33,406,307
$$500,000,000 $1,000,000,000 $1,500,000,000 $2,000,000,000 $2,500,000,000 $3,000,000,000 $3,500,000,000 $4,000,000,000 Year 1 Year 2 Year 3 Year 4 Year 5
EVEN ANALYSIS Revenues Break-Even
BREAK-EVEN OVERVIEW
BREAK

7.6. FIVE-YEAR RATIO ANALYSIS

TradeAce Business Plan | 62
Year 1 Year 2 Year 3 Year 4 Year 5 Working Capital 485,613,638 $ 1,425,692,764 $ 2,733,293,668 $ 4,694,454,631 $ 7,062,214,732 $ Current Ratio 720.33 426.28 192.72 154.23 143.99 Net Profit Margin 77.59% 76.16% 70.44% 70.47% 70.92% Return On Assets (ROA) 89.38% 61.84% 47.01% 41.22% 33.15% Operating Income Margin 97.33% 95.40% 88.18% 88.18% 88.72% Return On Equity 89.50% 61.98% 47.25% 41.49% 33.38% Gross Profit Margin 99.61% 99.92% 99.95% 99.96% 99.96% Debts To Assets 0.13% 0.23% 0.51% 0.64% 0.69% Debt To Equity 0.13% 0.23% 0.52% 0.65% 0.70% Debt To Working Capital 0.14% 0.24% 0.52% 0.65% 0.70% Cash Turnover 1.37 0.92 0.74 0.64 0.51 Sales To Assets 1.15 0.81 0.67 0.58 0.47 Fixed Asset Turnover 19.44 32.94 51.47 77.21 92.65
Financial Leverage Ratios Efficiency Ratios RATIO ANALYSIS Liquidity Ratios
Profitability Ratios

7.7. SENSITIVITY ANALYSIS

63 | TradeAce Business Plan
SENSITIVITY ANALYSIS 1 SENSITIVITY ANALYSIS 2 Revenue 110% Revenue 100% COGS 100% COGS 110% Operating Expenses 100% Operating Expenses 110% Revenue $ 652,244,450 Revenue $ 592,949,500 COGS $ 2,314,000 COGS $ 2,545,400 Operating Expenses $ 13,501,785 Operating Expenses $ 14,851,964 Operating Income $ 636,428,665 Operating Income $ 575,552,136 Operating Profit % 97.58% Operating Profit % 97.07% SENSITIVITY ANALYSIS 3 SENSITIVITY ANALYSIS 4 Revenue 100% Revenue 110% COGS 90% COGS 90% Operating Expenses 90% Operating Expenses 90% Revenue $ 592,949,500 Revenue $ 652,244,450 COGS $ 2,082,600 COGS $ 2,082,600 Operating Expenses $ 12,151,607 Operating Expenses $ 12,151,607 Operating Income $ 578,715,293 Operating Income $ 638,010,243 Operating Profit % 97.60% Operating Profit % 97.82%

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TradeAce Business Plan | 64

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[

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65 | TradeAce Business Plan

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