Principal tower brochure by Concord Pacific

TOWER BRIDGE

THE TOWER OF LONDON

THE GHERKIN

THE SHARD

110 BISHOPSGATE

TOWER 42

LIVERPOOL STREET STATION

PRINCIPAL TOWER

TATE MODERN

LONDON — CENTRE STAGE Principal Tower enjoys a prestigious location at the heart of the City of London, the financial capital of the world, and Shoreditch, the trend-setting capital of the world. The Tower benefits from five major transport hubs within walking distance, making it convenient to access all corners of the capital with ease and speed. London City Airport is an additional asset, being under 30 minutes away.

ST PAUL’S CATHEDRAL

LONDON LANDMARKS ON YOUR DOORSTEP

Tower Bridge

St Paulâ&#x20AC;&#x2122;s Cathedral

The Gherkin

London Stock Exchange

Harrods, Knightsbridge

Many other world-famous London destinations are also easily accessible outside the immediate neighbourhood of the Tower, thanks to its direct connection to the efficient transport network. Whether you choose to spend the day on a shopping spree at Harrods or a relaxing afternoon at Hyde Park, you are only minutes away.

Hyde Park

LONDON’S PRINCIPAL ADDRESS Principal Tower is a soaring testimony to London’s continuing influence and vision. The first residential tower in London fully-designed, both inside and out, by worldrenowned Foster + Partners, combines spectacular architecture and breath-taking views with intelligent, elegant design of the highest specification. Each of the luxurious apartments in this 50-storey tower also benefits from the residents’ gym and spa, screening room, lap pool, 24-hour concierge and the new, tree-lined piazza of shops, restaurants and bars. With a City address, but within walking distance of trend-setting Shoreditch, Principal Tower offers fast, efficient transport links, as well as a wealth of cultural and culinary experiences.

ICONIC MASTERPIECE Principal Tower is set to join the cast of architectural landmarks on Londonâ&#x20AC;&#x2122;s iconic skyline, which includes masterpieces from the Richard Rogers Partnership, Rafael ViĂąoly and Kohn Pedersen Fox. Designed by Foster + Partners, this svelte new addition is the epitome of understated elegance. Inspired by the architectural landmarks in its vicinity and the historic views it offers across the capital, Foster + Partners has created a design that responds to the uniqueness of its location both geographically and culturally. Principal Tower offers the opportunity to own an architectural masterpiece, equivalent to a priceless piece of art, that will give constant pleasure and lasting value.

15 Space Balls, Anish Kapoor

Foster + Partners studio

FOSTER + PARTNERS DEDICATED TO INTERNATIONAL EXCELLENCE

Foster + Partners is a fully integrated practice bringing together the expertise of architects, interior designers, engineers, industrial designers, project managers and master planners, which has achieved global renown and recognition. Since its inception, it has received over 675 awards and citations for excellence, and has won in excess of 120 international and national competitions. Founded in London by Norman Foster in 1967, it is now a worldwide studio of over 1200 staff with projects completed in over 75 countries. Over the past four decades, the company has undertaken a strikingly wide range of work, including civic and cultural buildings, offices, private houses and public infrastructure. It was responsible for the design of the largest single building on the planet, Beijing International Airport, and at the other end of the scale, the practice has designed a variety of furniture commissions and products, including a pen.

16 The Principal Tower team at work

Beijing International Airport, China

A VISIONARY EYE Great Court British Museum, UK

Foster + Partners has long championed a sustainable approach to design whether applied to architecture and urban masterplans or product design and interiors. Being sensitive to location and culture, it often combines the latest in radical building technologies with techniques drawn from local, vernacular traditions. Architects, interior designers and engineers are encouraged to combine knowledge and together devise integrated and sustainable design solutions that will enrich the communities in which they build. Each project is reviewed regularly, both formally and informally, under the direction of the Design Board, which is led by founder and Chairman Norman Foster. While Foster + Partners is credited with devising some of the greatest architectural masterpieces of the late 20th and early 21st centuries, it has never lost sight of a design ethos that combines radical vision with responsible practice. Hong Kong and Shanghai Bank Headquarters, Hong Kong

30 St Mary Axe (The Gherkin)

London City Hall, UK

SHOREDITCH

ISLINGTON

OLD STREET

SILICON ROUNDABOUT

PRINCIPAL TOWER AND THE GHERKIN, THE ICONIC DESIGNS BY FOSTER + PARTNERS, WILL BOOKEND LONDON’S CITY CENTRE.

SHOREDITCH HIGH STREET

BARBICAN

CITY OF LONDON MOORGATE

LIVERPOOL STREET

ST PAUL’S ALDGATE EAST BANK

MANSION HOUSE LONDON CANNON STREET

MONUMENT

LONDON FENCHURCH STREET

TOWER HILL

RIVE

R TH

AME

TOWER GATEWAY

TOWER BRIDGE

TOWER 42 DESIGNED BY JOHN GIBSON

PRINCIPAL TOWER DESIGNED BY FOSTER + PARTNERS

CITY POINT DESIGNED BY F. MILTON CASHMORE AND H. N. W. GROSVENOR ST PAUL’S CATHEDRAL DESIGNED BY SIR CHRISTOPHER WREN

110 BISHOPSGATE DESIGNED BY KOHN PEDERSEN FOX

BROADGATE TOWER DESIGNED BY SKIDMORE, OWINGS & MERRILL

30 ST MARY AXE DESIGNED BY FOSTER + PARTNERS

THE SHARD DESIGNED BY RENZO PIANO

20 FENCHURCH STREET DESIGNED BY RAFAEL VIÑOLY

CANARY WHARF

TOWER BRIDGE DESIGNED BY SIR HORACE JONES

ONE NEW CHANGE DESIGNED BY JEAN NOUVEL

THE ROYAL EXCHANGE DESIGNED BY WILLIAM TITE

MILLENNIUM BRIDGE DESIGNED BY FOSTER + PARTNERS

TATE MODERN DESIGNED BY HERZOG & DE MEURON

The unique position of Principal Tower acts as a gateway between the historic City of London, centre of international finance and business, and the cultural hub of Shoreditch – a magnet for artists, creative industries and the high-tech community that gave nearby Old Street its ‘Silicon Roundabout’ tag.

WHERE COMMERCE MEETS CREATIVITY

Bank of England

A FINANCIAL POWERHOUSE Principal Tower is located at the epicentre of the world’s top financial districts, a short walk from prestigious financial institutions such as Lloyd’s of London, HSBC’s Corporate Banking Centre, the London Stock Exchange and the Bank of England.

Broadgate Centre, Liverpool Street

A VIBRANT ART SCENE London is home to some of the greatest art galleries in the world. It is also rich with cultural centres, pop-ups, street art and other enriching events that take place throughout the capital.

Love Sculpture, Bishopsgate

Medieval and Renaissance Gallery, V&A Museum, South Kensington

The Good, the Bad and The Ugly, a sculpture by Jake and Dinos Chapman

Pop-up gallery, Shoreditch

THE FINE ART OF DINING The whole world is represented in the huge array of Michelin-starred restaurants, bars and cafĂŠs in the area; there are also numerous prestigious membersâ&#x20AC;&#x2122; clubs such as Shoreditch House, 8 Moorgate and East Room, attracting a glamorous international clientele.

The Royal Exchange

32 Galvin La Chapelle

Many culinary legends have made the journey from West to East as the City has enjoyed a resurgence in popularity - among them HKK, an offshoot of Michelin-starred Hakkasan. Here diners can enjoy exceptional Cantonese food in a tasting-menu format.

Sushisamba

HOME OF HIGH FASHION AND AVANT GARDE DESIGNERS

LUXURY BRANDS, COUTURE FASHION, NEWLY EMERGING ARTISTS AND 5-STAR SERVICE â&#x20AC;&#x201C; ALL AT YOUR FINGERTIPS

A short walk away from Principle Tower, the Royal Exchange is host to a great number of high-end fashion brands, such as Louis Vuitton, Smythson, Tiffany & Co, Gucci and Bulgari.

J OU R N ES Y LOCAL. NATIONAL. INTERNATIONAL. PRINCIPAL TOWER IS A GREAT PLACE TO START

DISTANCES At Principal Tower everywhere is close to hand. Central London is readily accessible by tube and with the completion of Crossrail in 2018, journey times throughout London will be even quicker. Travel to the rest of the UK is simple on the comprehensive train network and Europe is close – Eurostar is less than 10 minutes away. With all the major airports less than an hour away, even connecting with the rest of the world couldn’t be easier.

WALKING TIMES

NATIONAL RAIL

4 MINS

Spitalfields Market

from Liverpool Street Station (5mins walk)

5 MINS

Broadgate Circle

50 MINS

6 MINS

Shoreditch House

77 MINS

7 MINS

Hoxton Square

9 MINS

Finsbury Circus

Stansted Cambridge

CROSSRAIL (2018) from Liverpool Street (5 mins walk)

LONDON UNDERGROUND from Liverpool Street (5 mins walk)

2 MINS

Farringdon

5 MINS

Tottenham Court Road

5 MINS

Farringdon

6 MINS

Canary Wharf

8 MINS

Bank

7 MINS

Bond Street

9 MINS

King’s Cross St Pancras

32 MINS

Heathrow T1

9 MINS

London Bridge

11 MINS

Oxford Circus

15 MINS

Bond Street

16 MINS

Victoria

AIRPORTS from Liverpool Street (5 mins walk)

from Old Street (8 mins walk) 4 MINS

King’s Cross St Pancras

9 MINS

London Bridge

LONDON OVERGROUND from Shoreditch High Street Station (3 mins walk) 11 MINS

Surrey Quays

14 MINS

Highbury & Islington

38 MINS

Clapham Junction

39 MINS

Westfield, Shepherds Bush

28 MINS

City

32 MINS

Heathrow T1

40 MINS

Luton

45 MINS

Stansted

50 MINS

Heathrow T1

50 MINS

Gatwick

LOCAL AREA GUIDE 01

RESTAURANTS

SILICON ROUNDABOUT 11

L RO WEL COS

D OL

05 RE

EET STR

ST ER N

CUR TAIN ROA D

ST RE ET

CHISW ELL ST REET

CIT Y ROA D

CITY OF LONDON

06 02 02 09

WAL L

BIS HO

24 10 H

ST PAUL’S

Apples and Pears 26 Osborn Street, London E1 6TD

Gallery Fumi 16 Hoxton Square, London N1 6NT

1 901 at Andaz 40 Liverpool Street, London EC2M 7QN

MILK Concept Boutique 118A Shoreditch High Street, London E1 6JN

Callooh Callay 65 Rivington Street, London EC2A 3AY

Arts Market, Spitalfields 65 Brushfield Street, London E1 6AA

Barbecoa 20 New Change Passage, London EC4M 9AG

Chiswell Street Dining Rooms 56 Chiswell Street, London EC1Y 4SA

ennis Severs’ House D 18 Folgate Street, London E1 6BX

Bolton’s 13 Cullum Street, London EC3M 7JJ

One New Change (High Street and luxury brands) London EC4M 9AF

Corney & Barrow 1 Thomas More Street, London E1W 1YZ

Buenos Aires 67 Watling Street, London EC4M 9DD

Present London 140 Shoreditch High Street, London E1 6JE

irty Martini D 158 Bishopsgate, London, EC2M 4LN

ity Social @ Tower 42 C 25 Old Broad Street, London EC2N 1HQ

Rokit Ltd 107 Brick Lane, London E1 6SE

Hales Gallery Tea Building, 7 Bethnal Green Road, London E1 6LA

olden Bee G Singer Street, London EC1V 9DD

Kemistry Gallery 43 Charlotte Road, London EC2A 3PD

Club Gascon 57 West Smithfield, London EC1A 9DS

Coq d’Argent Grill 1 Poultry, London EC2R 8EJ

Start 42-44 Rivington Street, London EC2A 3QP

orse & Groom H 28 Curtain Road, London EC2A 3NZ

Lomography Gallery 117 Commercial Street, London E1 6BG

ure Evil Gallery P 108 Leonard Street, London EC2A 4XS

Dishoom 7 Boundary Street, London E2 7JE

Ted Baker 120 Cheapside, London EC2V 7JB

Loungelover 1 Whitby Street, London E1 6JU

uck and Waffle D Salesforce Tower, 10 Bishopsgate, London EC2N 4AY

That Flower Shop 100 Shoreditch High Street, London E1 6JQ

ayor of Scaredy Cat Town M 12-16 Artillery Lane, London E1 7LS

Red Gallery 1-3 Rivington Street, London EC2A 3DT

Rivington Place 1 Rivington Place, London EC2A 3BA

The Bicycle Man Ltd. 61-67 Old Street, London EC1V 9HW

earcys Champagne Bar S One New Change, London EC4M 9AF

Rocket Gallery Tea Building, 56 Shoreditch High Street, London E1 6JJ

oyal Exchange Buildings R London EC3V 3LQ Featured boutiques below: Boodles, Bulgari, Church’s, Gucci, Hermès, Montblanc, Omega, Paul Smith, Smythson, Tiffany & Co., Paul A. Young Fine Chocolates

he Jones Family Project T 78 Great Eastern Street, London EC2A 3JL

Whistling Shop 63 Worship Street, London EC2A 2DU

Signal Gallery 32 Paul Street, London EC2A 4LB

Theatre Centre 380 Old Street, London EC1V 9LT

Toynbee Studios 28 Commercial Street, London E1 6AB

N D

erdies Food Lab F 28 Commercial Avenue, London E1 6LS

alvin La Chapelle G 35 Spital Square, London E1 6DY

iorgio at Leadenhall G 45-52 Leadenhall Market, London EC3V 1LT

Gow’s Restaurant 81 Old Broad Street, London EC2M 1PR

Hawksmoor 157a Commercial Street, London E16 BJX

HKK Broadgate West, 88 Worship Street, London EC2A 2BE

L’Anima 1 Snowden Street, London EC2A 2DQ

es Trois Garçons L 1 Club Row, London E1 6JX

Lyle’s The Tea Building, 56 Shoreditch High Street, London E1 6JJ

IT CH

03 05

08 03 10 21

NE W GAT E ST

R EE

BANK

RE A

11 05

LE S T EED

R EE T

ALDGATE EAST

Madison One New Change, London EC4M 9AF

Salotto & Roda 31 Lovat Lane, London EC3R 8EB

LONDON CANNON STREET

LONDON FENCHURCH STREET

MONUMENT

TOWER GATEWAY

03 08

RIDG E

RIVE R TH AME S

TOWER HILL

ON B

MANSION HOUSE

HOTELS

CULTURE, LEISURE AND LANDMARKS

Ace Hotel 100 Shoreditch High Street, London E1 6JQ Andaz Hotel 40 Liverpool Street, London EC2M 7QN

Broadgate Art Trail Around Liverpool Street and Bishopsgate

pex City of London Hotel A 1 Seething Lane, London EC3N 4AX

City of London School 107 Queen Victoria Street, London EC4V 3AL

ondon Symphony Orchestra L Silk Street, London EC2Y 8DS

Grange City Hotel 8-14 Cooper’s Row, London EC3N 2BQ

Dallington School 8 Dallington Street, London EC1V OBW

LSO St. Luke’s London Symphony Orchestra 161 Old Street, London EC1V 9NG

range St Paul’s Hotel G 10 Godliman Street, London EC4V 5AJ

Guildhall School of Music & Drama Silk Street, Barbican, London EC2Y 8DT

useum of London M 150 London Wall, London EC2Y 5HN

Shoreditch House Ebor St, London E1 6AW

Italia Conti Academy of Theatre Arts 23 Goswell Road, London EC1M 7AJ

Spa London Ironmonger Row Baths 1 Norman Street, London EC1V 3AA

outh Place hotel S 3 South Place, London EC2M 2AF

St Paul’s Cathedral School 2 New Change, London EC4M 9AD

St Paul’s Cathedral St. Paul’s Churchyard, London EC4M 8AD

he Hoxton Shoreditch T 81 Great Eastern Street, London EC2A 3HU

The Lyceum 6 Paul Street, London EC2A 4JH

The Monument Fish Street Hill, London EC3R 8AH

The Montcalm at the Brewery London City, 52 Chiswell Street, London EC1Y 4SA

Virginia School Virginia Road, Shoreditch, London E2 7NQ

Sauterelle Royal Exchange, London EC3V 3LR

Tower Bridge Tower Bridge Road, London SE1 2UP

Threadneedles Hotel 5 Threadneedle Street, London EC2R 8AY

Sushisamba Salesforce Tower, 110 Bishopsgate, London EC2N 4AY

Tower of London London EC3N 4AB

Tune Hotel 5 Folgate Street, London E1 6BX

The Mercer 34 Threadneedle Street, London EC2R 8AY

irgin Active – Moorgate V 33 Bunhill Row, London EC1Y 8LP

Tramshed 32 Rivington Street, London EC2A 3LX

CINEMA

Aubin Cinema 64-66 Redchurch Street, London E2 7DP

Barbican Centre Silk Street, London EC2Y 8DS

Rich Mix Cultural Foundation 35-47 Bethnal Green Road, London E1 6LA

EDUCATION

Queen Mary University of London Mile End Road, London E1 4NS (4 mins walk from Mile End tube station) Rosemary Works School 1 Branch Place, London N1 5PH (10 mins walk from Haggerston Station)

COMING SOON Nobu Hotel Willow Street, London EC2A 4BH Gansevoort Hotel 81 Great Eastern Street, London EC2A 3HY

04 09

01 02

LOND

T QUEEN VIC TO RIA STREE

Space NK Apothecary Bishopsgate Arcade, 135 Bishopsgate, London EC2M 3YD

Barbican Centre Silk Street, London EC2Y 8DS

Eight Members Club Moorgate 1 Dysart Street, London EC2A 2BX

T EE TR

GA TE

LON D

LS CIA ER MM CO

(2018)

NE LA

LONDON WALL

ouis Vuitton London City L 6 Royal Exchange, London EC3V 3NL

ICK

LIVERPOOL STREET

MOORGATE

GALLERIES

1776 @ 1 Lombard Street 1 Lombard Street, London EC3V 9AA

13 03

E RE ST

SCLATER STREET

SHOREDITCH

AD RO

AL CI ER M M

SHOREDITCH HIGH STREET

EET STR

LG NA H ET

N EE

19 03

BARBICAN

CH BE A

BRICK L ANE

TREET

08 06

OLD STREET

BARS

01 12 02

SH O R EDITCH HIGH S

ISLINGTON

BOUTIQUES/SHOPS

TOWER BRIDGE

FINANCIAL SERVICES

Bank of England Threadneedle Street, London EC2R 8AH

HSBC Corporate Banking Centre 60 Queen Victoria Street, London EC4N 47R

UBS Main Offices 100 Liverpool Street, London EC2M 2RH

PRINCIPAL PLACE

PRINCIPAL PLACE Principal Tower is the signature landmark of the Principal Place development. This mixed-use scheme comprises a new half-acre public piazza, 600,000 sq ft of state-of-the-art office space and 20,000 sq ft of retail space. The latter includes a lively offering of bars, cafĂŠs, restaurants and fashionable boutiques.

Principal Tower is bordered by a newly created public piazza, landscaped with trees and green spaces. Residents also benefit from amenities that include a lap pool, spa, a state-of-the-art gym, private cinema, 24-hour concierge and residentsâ&#x20AC;&#x2122; lounge. There are subterranean bicycle storage facilities available and opportunities to acquire parking spaces.

PRINCIPAL TOWER

Conceived to complement the already iconic skyline, Principal Towerâ&#x20AC;&#x2122;s Principal Tower apartments soar above the London landscape. With views embracing Canary Wharf, Foster + Partnersâ&#x20AC;&#x2122; iconic Gherkin, the London Eye, Hyde Park and Buckingham Palace the location is second to none.

A VERY

PE R SO NA L STATEMENT

LONDON IN WIDESCREEN

While Principal Tower is a building of unquestionable architectural merit, it is from inside looking out that its true splendour is revealed. At 50-storeys high, it offers spectacular panoramic views over the dramatic London skyline.

A PLACE TO UNWIND

CITY LIGHTS

By day, the Principal Tower apartments are flooded with natural light, providing an ambience that is both energising and life-enhancing. By night, residents can enjoy a privileged view of the lights and romance of the worldâ&#x20AC;&#x2122;s most vibrant capital city from the tranquility of their own elevated sanctuary.

YOUR HOME IN THE SKY

Every apartment has been spatially configured to maximise the impact of the views beyond, with many of the open-plan living areas leading directly onto balconies. Herringbone oak floors, neutral walls and full-height windows provide the ideal canvas against which the cityâ&#x20AC;&#x2122;s ever-changing panorama can be enjoyed. These views are the focal point of the Principal Tower apartments.

TONAL VALUES The interior design team has chosen two palettes for the Principal Tower apartments: Caviar and Champagne. These distinguish the kitchen and bathroom areas, while living/dining rooms enjoy the same core design of warm timber floors and white-painted walls.

A PLACE TO ENTERTAIN

KITCHEN â&#x20AC;&#x201D; CAVIAR The deeply dramatic Caviar palette features dark-stained timber doors, Caesarstone worktop and spectacular metallic splash-back. The latter is highlighted to theatrical effect by concealed down-lighters, creating a design that looks as chic by night as it does by day.

KITCHEN â&#x20AC;&#x201D; CHAMPAGNE The Champagne palette is an airy combination of light-coloured timber and Caesarstone worktop with feature metallic splash-back. This creates a warm, soft effect that complements the natural daylight from which the Principal Tower apartments particularly benefit. Closed storage and full-height cupboards achieve a seamless effect.

BATHROOM The bathroom colour palettes complement those in the rest of the apartments. The marble worktops, chrome detailing, high gloss surfaces and underfloor heating are a glamorous combination that speaks of traditional luxury but with a very contemporary signature.

PRINCIPAL TOWER SPECIFICATIONS & MATERIALS General - Oak herringbone, marble or natural stone flooring - Oak timber veneer doors - Fan coil comfort cooling - Underfloor heating - Data and telephone outlet points in all principal rooms - Stainless steel ironmongery - LED spotlighting throughout - Cabling for a chandelier fixture in living/dining area - 5 amp lighting sockets to living rooms and master bedrooms - Combined washer dryer Kitchen - Oak herringbone flooring - Luxury contemporary kitchen featuring stunning white Carrina Caesarstone worktops - Miele 30” induction hob, extraction hood, oven and microwave combination oven - Steam oven and coffee machine (for 2 bedroom or larger apartments only) - Full-height 30” fridge/freezer or 24” (floors 39 and 40) - Energy efficient twin glass-fronted wine fridge (for 2 bedroom or larger apartments only) - Dishwasher - Appliances fully integrated with joinery - Stainless steel undermounted sink and monobloc mixer tap - Concealed worktop lighting - Segregated waste storage

Master Bedroom - Oak herringbone flooring - Bespoke full height floor-to-ceiling wardrobes Bathrooms - Natural stone floor tiling and porcelain wall tiles - Marble throughout in master en-suite - White enamel bath with shower over where applicable - Glass shower screen - Dornbracht mixers, taps and showers - Dual flush WC with concealed cistern - Mirror fronted cabinet with lighting and demist feature - Heated towel rail - Shaver point Systems - AV cabling infrastructure for sound, IT and TV distribution - Speakers in all en-suite bathrooms - High speed fibre optic infrastructure directly into each apartment for data/telephone - Home automation system with controllable touch panels/push buttons where applicable - Touch button lighting control with scene setting in principal rooms - Power ready for automated blinds - Wiring for Sky+ with outlets in each room - Mains-powered smoke alarm with battery back-up - Residential sprinkler system

All specifications are indicative and subject to change

Balconies & Terraces - Glazed balustrade - Timber decking Amenities - Luxury swimming pool with adjacent jacuzzi - Fully equipped residents’ gym on the first floor - Steam room and sauna - Male and female changing rooms - Residents’ lounge/bar - Residents’ screening room - 24-hour concierge service with CCTV - Cold storage on ground floor - Satellite TV reception - Landscaping by award winning designers - Right to Park for 51 cars

IN T RI CT AE OPULENT LUXURY. INSPIRING DESIGN.

RECEPTION & LOUNGE Foster + Partners has continued its masterful design eye throughout Principal Tower in association with LIV Interiors. The dramatically sculptural staircase and marble-clad, double-height reception echo the seamless elegance and heritage materials of the exterior. The mezzanine bar provides a luxurious meeting place to enjoy the views over the piazza. A concierge service is on hand 24 hours a day.

Mezzanine bar

SERENE

S P AC E S 90

THE BEAUTY OF CALM

SPA & GYM The private swimming pool is located on the first floor of the Tower. This allows swimmers to feel as though they are floating just above the city streets. A metal-finish feature wall creates a sculptural focus, complementing porcelain floor tiles and textured walls.

The spa and gym have been designed to complement the apartments in terms of the palette of materials, emphasising the fact that this is a private space for residents. Warm and earthy tones are offset by contrasting metallic effects for added interest and character.

The spa and gym are on the first floor, adjacent to the piazza, ensuring these are pleasant and airy spaces with the benefit of lots of natural light and interesting vistas. Parquet timber flooring, mirrored walls and wrap-around steel columns create a look that is smart and inviting.

SCREENING ROOM

CONCIERGE AND PARKING

The multi-purpose screening room, adjacent to the residentsâ&#x20AC;&#x2122; bar, has seating that can be configured in a number of ways, according to purpose and the ambience required. Residents can hire this space for private parties and screenings, including film, music or games entertainment, as well as for business conferences.

A dedicated concierge service provides residents with a five-star level of service 24 hours a day.

There are dozens of car parking spaces in the Towerâ&#x20AC;&#x2122;s subterranean car park, including spaces for disabled users. The car park is accessed via two state-of-the-art car lifts for additional security. Recognising that London is also enjoying a resurgence in bike use, Principal Tower also provides ample bicycle spaces for residents.

JOINT VENTURE MANAGEMENT TEAM Together Brookfield, Concord Pacific and W1 Developments form a global partnership with a reputation for delivering outstanding commercial and residential properties around the world.

Brookfield is one of the worldâ&#x20AC;&#x2122;s largest owners and developers of real estate across North America, the UK and Australia. With a heritage spanning nearly 100 years, Brookfield sets the industry standard for creating and managing iconic addresses. Recognised for its commitment to superior service and the environment, Brookfield plays an active role in connecting global corporations, commerce and community.

130

For more than two decades, Concord Pacific has set and surpassed new standards for master-planned communities. Each community has been envisioned and designed in synergy with its surroundings, with shops, parks, marinas and recreation. This synergy is a direct result of time and effort invested in land selection, community planning and development, through to construction and customer service.

W1 Developments is an award-winning and internationally recognised property company focused on producing exceptional quality single and mixed-use developments in central London. W1 Developments stands out amongst the competition by focusing on quality rather than quantity. Design excellence is the cornerstone of every project. Working closely with the worldâ&#x20AC;&#x2122;s best architects and designers, W1â&#x20AC;&#x2122;s success lies in the details.