concrete615.com 6-8 .......................... Ca$h Out 10 .................... Greedy Money 12 ..........................TK n Cash 14 ................... Music Reviews 18 ..... Nashville 10: Tae’ler Made 22 ........................ Shoe Game 24 ........... Born Rich Club - Lano 26 .............................. Lil Bre 30 ..............................G.E.O. Publisher: Capo Ad Executive: Capo Art Director: Rex2-tm Nash 10 Photography: Tavell Brown Editorail Photography: Tavell Brown Ad Photography: Visual Flavor Ad Graphics: C3GRAFX, Kyro Ink Graphic Design: Ryan Shrader Publishing Consultant: Bryan Deese
CONCRETE Magazine twitter - @CONCRETE615 concretecapo@gmail.com © CONCRETE Magazine 2015
CONCRETE: You recently went from a major label to being indie. How does that effect the way you release music? Ca$H Out: It gives me more creative control as far as when you want to drop music and it gives you leverage if you have a super smash. The internet is a perfect tool for this generation to expand their music and vision. It attracts the labels because they can see I’m a house hold name doing my thing with records like she “Twerkin” and “Let’s Get It”, plus knocking out features and shows. It gives you more leverage when you do want to link up with a major label. CONCRETE: Do you feel you are over looked as one of the creators of the new Atlanta sound? Ca$H Out: Nah, I’m just working. It’s about being consistent, it’s about developing and trying new sounds which I did with “Let’s Get It” and “She Twerkin”. I think Atlanta’s just turnt up right now, its the music capitol at the moment. Every three to six months you got a new hot song or a new hot artist and that’s great because its keeping the city alive. I’m just proud to be in the fore front of the group of artist that are coming out of there. CONCRETE: What do you say to the people who say your music doesn’t have content or you only make club records? Ca$H Out: That’s cool. I’m sure they go to the club too, but I have other music. I just dropped two R&B songs and I got a R&B EP coming called “Less Stress More Sex”, that’s strictly for the ladies but its gonna be a completely different vibe in the music. I’m just perfecting the craft. continued on next page
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CONCRETE: How does Ca$h Out approach writing a record and picking out beats? Ca$h Out: It’s really not picking out beats. Shout out to my producer we just get in there and start cooking. I like to cook up from scratch, that’s how all my hits are made, with DJ Spinz from “Cashin Out” to “She Twerkin” and “Let’s Get It”. It’s been us two putting our powers together and every time we get in there it’s a record for the radio and for the clubs. That’s how we have done it since day one. CONCRETE: What’s the difference between creating a mixtape and creating a album? Ca$h Out: As far as the mixtapes I think I take more of a street approach, something for you to trap to. I think for an album I take more of a single approach and it’s more of making music for everybody. CONCRETE: With music sales at a all time low, how does an artist such as yourself stay ahead of the curve? Ca$h Out: I’m not really focused on the sales, it’s about building a brand and continuing to get this money on the road. I know it’s a long way to go, there are certain artist that took that approach like Kendrick Lamar and people like that. I took a different route at first and now
I’m coming back around to that route. Then I’ll know when the next album or big single drops it’s gonna sale crazy. I don’t feel hip-hop is dead you just have to have the right people around you and make the right moves. Look at people like Drake, Kendrick, J.Cole, numbers are still a live. It’s like a Rubik’s cube it’s hard, but once you figure it out you got it. CONCRETE: You mentioned artist like Kendrick Lamar and J.cole which people consider hip-hop, some may say your sound doesn’t fit in the hip-hop category. Are you creating hip-hop? Ca$h Out: It’s got to be if it’s charting on the hip-hop and R&B charts. It has to be some form of hip-hop and I can get on that level of any artist at any time. When it comes to flowing that’s nothing, I have records like “Tomorrow” which is on my Soundcloud and we have a visual coming out for another record that’s more deep. I think once they see that, they will be like ok he can really rap. They haven’t seen the push behind me on those types of records cause I have been staying in that club lane. This year I’m gonna give them more of that R&B some more of them hip-hop records and of course I will still have that smash hit.
CONCRETE: Where are you from? Greedy Money: Nashville, born and raised. CONCRETE: What made you start producing? Greedy Money: I was rapping at one point of time. Me and my brother went to Wee Wee’s studio to record some songs and after the session he played some beats. I asked him how much he charged and he said five hundred. I was like that’s too much. I’ll make my own beats. After that my brother started teaching me some stuff on Fruity Loops and I just got it ever since then. CONCRETE: How do you define your sound as a producer? Greedy Money: I’m still trying to find myself but I can say that I bring the samples mixed with that trap. My producer name use to be Sampleholic cause of my passion for sampling. CONCRETE: Can you tell us about your project Produced By Greedy Money Money? Greedy Money: It’s a collection of all my previous placements and up and coming people that just f**k with me on the strength. My first placement was with Bezzeled Gang a song called “They Off” and they put Young Breed on there from MMG. My second placement was from Clique Squad they put Zed Zilla on one of my beats. We ended up going down to Memphis to film the video for the song “Mind Blown”. I got Zed Zilla’s number and started sending him beats. He ended up throwing Dj Paul and Yo Gotti on one of them beats, he called it “Memphis Sh*t” and that was big cause they never had them two on the same track together. CONCRETE: Who all is featured on the project? Greedy Money: Zed Zilla, Lil Lodi producer for Young Jeezy, Lil Mouse, King Loui, Lil Durk, Lantana, Wave Chapelle, Yo Gotti, DJ Paul, Juice Man, Starlito, Haitian Fresh, Hot Boy Turk and Kevin Gates to name a few. CONCRETE: How did you go about getting connected with these artist to get placements? Greedy Money: Twitter, go on to the search boards type in send beats and your gonna see everybody who tweeted send beats. The only thing is you can’t be too late sending beats cause so many producers will send beats that the spots end up getting filled up fast. CONCRETE: What would you say your favorite placement is? Greedy Money: I would say Yo Gotti “Sorry” cause that was my first album placement so that felt like Christmas. After that it would have to be the “F**k Em” record cause I like that beat a lot. Three months after I made it he picked it for a mixtape, it couldn’t make the album cause I had a sample in it and it would of taken too much to get it cleared.
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CONCRETE: How did you guys come together as a group? Cash: Well we both had our separate campaigns where we’re from in Augusta, Georgia, from there we were like thirteen or fourteen and we became friends. His father and my brother put us together. We did a song and it became a big hit in our hometown. We kept doing songs and they kept becoming hits. We were like we might as well be a group, and that’s how it pretty much happened. CONCRETE: Groups have a hard time staying together, how do you guys make it work? TK: I mean I’m not going to lie it’s no walk in the park. At the end of the day he’s his own individual and same as me, but it comes a time when communication rules all so you just have to communicate. CONCRETE: You were formally with DTP, what’s your current situation? Cash: We got our first situation at fifteen or sixteen with DTP, Luda, Shocka, and Jeff. We have our own label and we partnered with Columbia Records. CONCRETE: You guys were working the underground scene for a second and finally broke through. What was your key to success? TK: Just networking that’s a big part of the game. Shaking people’s hands and being seen, that’s exactly what we did. Anywhere we could be heard we did that. As far as writing songs we wrote records for Trey Songs, Meek Mill, Kevin Gates, Juicy Jay, etc so we were just trying to be heard and keep networking. Cash: It’s been a lot of ups and downs with us. A lot of different places where we seen the light and we came right back down. But your gonna go through those situations to get to the next level. CONCRETE: You have a huge record out “Mind Right”. How long did you guys work that record before it took off? Cash: Man, we were in the clubs about three or four months five or six clubs a night in Atlanta, going crazy and we recorded this song last year around this time. So we’ve been on the grind with “Mind Right” for a good little minute. CONCRETE: What is your approach to writing records? TK: I’m sure my brother is going to agree with me, it’s just organic. If it don’t come right out then it’s not meant to be and we move on to the next beat.
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Killa Pablo - X By Bread Alone
On this album Killa Pablo’s content stays similar to his last, only in the sense that he is still telling raw stories of his life and the struggle. Song’s like 10 GOD, All Goes Down, Brandon Gota Baby and Still Out Here stuck out the most. This project seems like chapter two of Killa’s biography, where he learned from the game and is willing to share the knowledge.
G.E.O. - The HitList
People who think Southern artist don’t have bars need to listen close to this project. G.E.O. has a very smooth but intense delivery, almost every song unfolds like a well told story. G.E.O. goes in over hard hitting beats releasing his frustrations, even singing on some of the hooks. The HitList is a great listen with quality production, songs full of content and clever punch lines. This is worth a listen Nashville.
SKY - No Invitations
If you’ve seen Sky battle then you already know he can rap, but can he write a good song? Well the answer to that question is yes. He actually delivers eight strong records on this short but sweet project. He runs over some beats that have a live instrumentation feel, spits crazy punch lines, turns up with BeHoward and gets creative on the song Interviewz. Over all Sky did his thing, making sure to set his self a plate at the table of “Artist Up Next”.
Lil Bre - The Last Songs
Lil Bre celebrated his 18th birthday with the release of The Last Songs album and what a gift it is. Even though Lil Bre is still in his teens when listening to this project you would never know. Bre has substance in his music and it feels authentic. Songs like O.M.O ft Lil Trip, Coming Home ft Lyrix, Feeling, Know Better ft Villz really caught our attention. The Last Songs is a in depth view on who Lil Bre is as an artist.
Sir Relly - Get Familiar
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Sir Relly teams up with Dj Crisis and Dj Coop to put out this sound track to the streets. “Get Familiar” consists of them dirty south 808 drums and plenty of that trap talk. Production is on point with J.Minor, Drumma Drama and Joe Millionaire lending their sound. Sir Relly doesn’t let listeners down with his raw lyrics and slick punch lines. This project is perfect to get the party started and the trap jumping. Get it if you haven’t already.
Photo by: Tavell Brown - Brown-Photography.net | Make-up by: Sherry “FancyFace” Waller
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Nike Air Max 90 “Duck Hunter Camo” #TBSD2014 Like joerilla always says “I’ll Break your neck and make you humble” The collaboration between Atmos x Nike brought us an exclusive sneaker that was only available in Tokyo. Not all of us were lucky to get our hands on a pair of these kicks, but joerilla #WhySoleSerious proved lucky once again when he copped these kicks. Releases in 2014 Japan Only rumored to only be 500 pair world wide. One of Air Max 90 most wanted Sneakers to date. Always a standout, the famed “Infrared” AM90 goes into the wild with the creation of the Nike Air Max 90 “Duck Hunter Camo”. Said styling appears all over the upper, with the hot hue and the outdoorsy aesthetic sharing space on the base. Wooly black paneling matches branding and trim of the same tone, showcased best by a scaly Swoosh.
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The Nike Air Max 90 model has been dressed up with an exceptional duck camo colorway. These kicks definitely manage to blend into a Green environment, with just one color seeping through. Infrared makes an appearance along the mid-sole, lacing panel and tab of these shoes. Be sure to check out the original photos at www. WhySoleSerious.com
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CONCRETE: Let the people know who you are and where you’re from? Lano: My name is Lano. I’m a C/O of Born Rich Club specializing in promotion, events, parties, management and more. I’m from Nashville,TN born and raised. CONCRETE: What is Born Rich Club and how it got started? Lano: I was in college thinking of what I was gonna do with my life. I was actually going down a bumpy road at the time so I put myself in timeout to re-evaluate myself and thats actually how Born Rich Club came about. CONCRETE: Who all is involved with Born Rich Club? Lano: First of all Born Rich Club consists of a lot of people. We have OZ the writer, he is currently working on a blog and writing movies. We have El Pablo, an artist and we have another artist Los Ghost, who not too long ago went up to Def Jam and turned down a deal. No three sixty deals over here we are all the way independent. Basically Born Rich Club is a company that gets these artist motivated and prepared physically and mentally for the industry. CONCRETE: What inspired you to start helping these artist with their career? Lano: Watching people have talent and waste it. I seen a lot of talent go to waste because someone may have the talent but no one beside them with the brains. A lot of these artist are trying to build a brand but they are doing so much other stuff that they never really get the chance to just focus on one thing. Born Rich Club is the company that comes in and focuses on one project at a time to make sure that we setup a plan, a foundation and execute it. CONCRETE: What separates you from other companies that may offer the same services? Lano: We are taking it back to when street teams really meant something. I feel like here in Nashville there is too many people on the team but no one really wants to play, everybody is just waiting on the star. So I took it back and I’m incorporating the old with the new. I’m bringing back the street team so it’s more publicity for the new artist. CONCRETE: Any last words? Lano: Let’s work!! Hit me up at bornrichclub@gmail.com or call 615-839-4864. Artist you have to be serious, you have to really believe in your dream. How woman know their kids is how I know my hustle. You have to setup a plan and a goal. Whatever budget you have just work with it. Be serious with yourself and believe in your dream and it can happen. Also be on the look out for the new Heat Boy Kielo, Los Ghost and Iam HAM Visions. Salute to all the real people.
CONCRETE: How did you get your start in music? Lil Bre: Man it’s something that me and my manager Wesley Crutcher built that just kept growing. I started from rapping at a lunch table to the municipal auditorium. It’s kind of amazing and a blessing. CONCRETE: You’re from Nashville and you have a distinct sound, who were some of your influences? Lil Bre: At first I didn’t have any influences but Wes taught me the game. He started putting me up on music. I wasn’t a fan of Jay-Z but Wes started playing his songs in the car before I hit the studio. He use to play songs from people that I was like who is this? I was like I want to sound like them. I feel like he put me on that music verge to where it’s a different sound then what Nashville is use too. You know, where all they are talking about is I’m selling this and selling that. This is something that everybody can relate to, it’s not just about the streets anymore. My influences are Jay Z, Kanye, J Cole, and Drake. CONCRETE: What can people expect from your new project? Lil Bre: I promise you this, It’s going to change the city. It’s going to be my first album on Pandora, Spotify, iTunes, and Wes has the DVD coming with it. I don’t like to do what everybody else does. Instead of selling hard copy cds were going to do hard copy DVDs and everything music wise will go through social media. You got to be different to make a difference. I’m trying to be here, I’m trying to make an impact and be one of the leaders. That’s why I grind so hard because its time and I see it. CONCRETE: What’s the name of the project? Lil Bre: “The Last Songs”. People always ask me why did you name it that? I feel like there’s so much going on, I’m going to write every song like it’s my last. So that’s why I called it “The Last Songs”. I feel like if you treat something like it’s the last time you will ever do it then it’s going to be the best. CONCRETE: You’ve got some heavy hitters in Nashville supporting the Lil Bre movement, what is it that makes people drawn to you? Lil Bre: I call it “Brebola” like Ebola once you see a performance you’re going to catch it. One performance at Exit/In I changed the whole crowd. I was scared because it was my first grown-up event in Nashville. I was like “these old cats about to hate on me.” I go out there and the energy just changed everybody was like who is this guy? I call it “Brebola”, and you can catch it. CONCRETE: What do you feel it’s going to take for Nashville to change? Lil Bre: To be honest, its nothing but one person. It might not be me but I’m trying to make it me. I feel like if one person gets there foot in the game it’ll make a difference. Everybody will have their eyes on us then. I’m not throwing shade on anybody that’s older but the older heads weren’t working together. The people that are in my generation are all together. The new music era is nothing like the old music era. Everybody is stuck on the older generation it’s like when can you see the age on these people, when is it going to stop! It’s about the music not about how you look. The music is going to speak for itself.
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photo by Ethan Hobgood
CONCRETE: How did you get your start in music? G.E.O: Music, dance, and just overall art runs deep in my family. Even further than I can remember my daddy was taking my brother and I to studios while he and his R&B group would record. I look up to my father and he’s were I get a lot of my skills from. I started rapping when I was ten. I first got inspired to become a hip hop artist when my brother Magno(Darious Suddereth) brought home a CD of himself freestyling. I must have played it back a million times straight. As a person who doesn’t talk much, music seemed like an outlet for me to express myself and relieve the stresses of watching our mother struggle to feed and provide for our family. CONCRETE: You recently dropped The Hitlist mixtape what can people expect from it? G.E.O: Reality, music that’s organic and transparent. Though I’m lyrical, I’m not a rapper who just throws together hard punchlines. I attack every bar and song with a killer instinct to hit certain subjects that can be globally identified with not just issues or lifestyles that are in the hood hints the name Geo. I give a listener insight of who I am, why I do it, where I come from, and where I see the industry going. Musically it consists of jazzy beats, witty lines and some harmonization. My motto is bars over bullshit. CONCRETE: Who are some producers and features we may hear on the project? G.E.O: Like I said Music runs in the family which made working on THE HITLIST such an amazing and unforgettable experience. It’s always dope recording with my big brother Chop (Nicco Coffin) because we have such natural chemistry that always brings out the best of us. Songs like: Reminisce, Smoke screens featuring the soulful songstress and talented writer Alli(Allison Bradely), Blowing Money feat my dog , supporter, and Get Money Fast producer T-breezy (Deshawn Watkins) and Get a Check ft Damu beats and My cousin Yung City (Bryce Cunningham) beats. I also worked Broadway who has one of the sickest ears for music I’ve ever worked with. He mixed, recorded and produced on the project.
CONCRETE: How would you describe your sound? G.E.O: I’m a southern Lyrical artist but I grew up listening to a lot of up north and lyrical artists like Nas, Jay z, Tupac and biggie, who I feel heavily influenced the way I approach metaphors and songs. Though the lyrics are most important, I still love and appreciate production that bumps and move me first. With that said the beats I record on are very diverse from jazzy, street, and club banging tracks. CONCRETE: Any shout outs? G.E.O: I wanna give a shootout to God first and for most. My parents and all my brothers, sisters, and loved ones. My queen Audriona Revels. My management and cofounders of W.A.E ENT. Cameron Battles: Manager, Jermaine Scott: Co-manager/Booking Agent. Brandon Watkins: Head of PromotionDirector of Communications Brandon Walker: Designer/Head of WAE Clothing.I would like to thank all the artist and producers who contributed to the THE HITLIST with special shout outs to CHOP, TBreezy, Yung City, ALLI, Hustle gangs Dj Pryme time, Quality Visions and my dog Dj Overtime, Dj phresh, Broadway and 22nd letter graphics. I would like to thank MTSU and its amazing instructors for all their guidance and efforts on my behalf including Gloria Green, Stacy Merida, Mathew O’brien, Jewly D. Hight and many more.