MYVIA by Confidex - Airport use cases: Find your way with MYVIA by Confidex Ltd.

AIRPORT USE CASES PASSENGER EXPERIENCE

FIND YOUR WAY WITH MYVIAÂ®

NOV 2017

The dream of perfect journey to reality Travelling happens for pleasure, business or nessecity, but one thing is common for all: there canâ&#x20AC;&#x2122;t be too much prior information. The information allows passenger to plan ahead and make preparations. It allows one to reserve enough money and avoid any unnesessary trouble. The passenger experience can start 2-3 months ahead of travel. From trip booking to getting a car park offer all the way until they board the plane. What would make the journey a pleasure? MYVIA platform enables holistic customer experience. The ease of wayfinding, knowing any delays beforehand and shopping the best offers on the way. From aiport management point fo view the platform supports managing the complex services and flows in a most productive way.

Hassle, panic and rush are the opposites of pleasant journey. With MYVIA the airport can erase those problems from the customer and from their operations. The MYVIA real-time location platform allows you to have total visibility of assets, people flows and locations. Added with analytics and proven, safe technology MYVIA by Confidex is the platform for airports with passion for customer experience.

The result: a perfect journey. Something you wish to try again and recommend to a friend or colleague.

Nov 2017 | confidex.com MYVIA by ConfidexÂŽ

Find the right gate faster “Last call for Mr. Bateson. Please go to Gate B16 immediately, your flight is now boarding.” Sound a bit too familiar? Passengers who are late aren’t just unhappy customers but a great risk to the operational efficiency of the airline, as if they miss the flight, their luggage must be removed from the plane. Depending on where the luggage is loaded on the aircraft, this may be a long process, even taking up to twenty minutes, especially if all the other luggage and cargo must be unloaded before the correct piece of luggage is found. At this point it is almost guaranteed that the flight is delayed, affecting all the passengers and increasing costs for the airline.

sengers. There are two tools for that. First, an automatic reminder message can be sent to the customer’s phone or smartwatch when they should start heading to the gate. “You should leave now as you are a 15-minute walk away from the gate and boarding starts in 20 minutes.” It then suggests the best route to the traveler, taking into consideration any possible queues and other factors affecting the actual walking time. In addition, the traveler is informed if the gate has been changed.

Secondly, if a person, for example, sitting in a restaurant with loud music and doesn’t notice the The most common reasons why people are late message, the airline, handling agent or airport are that either they underestimated the time staff can find the exact location of the person and to get through security or the time to get to or pick them up. through the airport. With MYVIA, airlines have the potential to reduce the number of late pas-

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Always know where your luggage is With IATA’s Resolution 753 just around the corner, airlines must get ready to inform customers about the journey of their luggage. At least these four key points must be tracked by regulation: passenger handover to airline, loading onto the aircraft, delivery to the transfer area and return to the passenger.

hold! The flight attendants no longer need to assure them that Bailey the Beagle is definitely on board,” Paul Broekhuizen, Vice President, Sales and Marketing of MYVIA at Confidex says.

Similarly, once the person has arrived at the destination, they will be informed when and at what belt the luggage will arrive, and the easiest route Implementing baggage tracking may lead to some there with MYVIA: “Your luggage is arriving in fifchanges in processes and infrastructure. Why not teen minutes and walking time to the belt is two use this as an opportunity to reinforce the cus- minutes. You still have time to get a cup of coffee tomer relationship and as a chance to provide at Starbucks right next to you or visit the toilet. customers with a better travel experience by giv- See directions for the nearest toilet.” ing them relevant, accurate information in real time? All in all, baggage tracking by regulation provides both the staff and the owner of the bag “With MYVIA, it is possible to inform the custom- much more information. If a bag does not arrive, er of the exact location of their luggage. Travelers a quicker reunion is guaranteed! With MYVIA, could for example receive a notification on the customer loyalty strengthens as people become airport app that their baggage is now on board. faithful users of the airport app that finally gives What a soothing message for a nervous dog them concrete added value. owner, whose dear pet is traveling in the cargo

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Locate small children in real-time Unaccompanied minors, generally children ages 5–14, are accompanied by airline staff through the security check and airside of the airport. Currently there is no infrastructure for parents to get visibility of the airport location of the kids in real time, which can be stressful for the parents.

out of the selected area, the airline staff gets a warning and can send a message to the kid with MYVIA: “Hi! Please go back, you are not allowed to leave the area.”

The best possible security can be guaranteed when using MYVIA’s beacon network along with MYVIA provides parents and airline staff the bracelets. However, the functionality can also be accurate location of minors. When arriving at integrated into an existing beacon network and the airport, each child can get a bracelet with bracelets. a unique ID number that is linked to the child’s information. Once the parents have download- What about a wonderful ”meet me” link? ed the MYVIA application, they can watch from Via MYVIA the meeter/greeter can link in through home or from the other side of the security check the passenger’s MYVIA to see where they are and to see where their child is actually located. Also, where their bag is. This fantastic service allows if needed, the airline staff can track location of family and friends to buy coffees while waiting, the kid with their mobile phones. instead of standing up for ages waiting at the doors with no knowledge. Each bracelet can also be designated a certain geo-fencing area. The moment the child goes

Nov 2017 | confidex.com MYVIA by Confidex®

Never lose another parked car Yet another traveler who has lost their car after a two-week beach vacation? Or a regular business traveler who parks their car at the airport so often it’s hard to remember the location each time? Travelers are sleepy, perhaps not familiar with the parking garage, and it may have been days or even weeks ago they parked the car. Looking for a car for an hour in the middle of the night after a flight makes any traveler dissatisfied. Here’s another opportunity to add value to the airport app, especially for people who travel

often. When your app is integrated with MYVIA, people no longer need to remember where they parked. Once a person has parked their car, they can mark its location on the airport app. On returning from the trip, they can simply click “find my car” at the terminal, and they will be shown the most convenient route to the car. The beacons show the location of the car within five meters.

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Making it easier to find the way for everybody Airports can be tricky and stressful places for any traveler and especially passengers with reduced mobility. A few stairs here and there, a wheelchair isn’t anywhere to be found, or imagine a security check with a cane and hand luggage. “With MYVIA, airport time becomes much less stressful for passengers with reduced mobility. Once they arrive at the airport and download the airport app on their smartphone, they have access to a full three-dimensional map of the airport. On the map, they are given the shortest and most convenient routes which are specifically designed for passengers with reduced mobility,” Paul Broekhuizen explains.

that are not friendly can be marked on the map and subsequently easily avoided. A beacon network constructed at the airport sends real-time data on the surroundings, letting travelers know if they should, for example, avoid a certain area as the queues there are long. Conveniently, the way finding feature does not even require an Internet connection. If the user has downloaded the app at home, the map uses the points of interest that were current when the app was last updated.

MYVIA also brings another big improvement for passengers with reduced mobility. Some people need a wheelchair for the time they spend in the terminal, but wheelchairs aren’t always in the right place when needed. “We make the wheelMYVIA’s location platform is based on Bluetooth chair part of the beacon network. A beacon inteLow Energy technology that can be integrated grated into the wheelchair sends its location to with existing airport apps. In the app, a three-di- the airport staff, who can see it on their devices. mensional map of the airport includes numerous The platform understands whether the wheelpoints of interest, such as elevators, stairs, toilets, chair is available based on its most recent moverestaurants and shops. Those points of interest ments.

Nov 2017 | confidex.com MYVIA by Confidex®

MYVIA® BY CONFIDEX THE PLATFORM FOR AIRPORTS WITH A PASSION FOR TRAVEL EXPERIENCE MYVIA is a leading platform that enhances the user experience and increases the operational efficiency of airports. As a travel data aggregator, we increase our customers’ insight with our in-depth understanding of travel metadata. Confidex Smart Mobility solutions are already trusted by 700 million passengers around the world. MYVIA tracks in real-time what is happening at your airport: how many people are walking past the Starbucks per day, where is Mr. Johnson’s luggage and where is the closest wheelchair available? It eases the life of airport staff by providing them information about the real-time location of people and objects. Simultaneously, it makes travelers’ airport experience straightforward and enjoyable. They find their way effortlessly from A to B. They know where the pop-up shops are located and where the nearest disabledfriendly restaurant is. They receive interesting offers that are customized for them. With MYVIA, you a can provide a better customer experience by giving you and your customers relevant, accurate information in real time. You can boost your concession revenues and loyalty by increasing the turnover in all the retail units.

ENTERPRISE-GRADE PROOF OF CONCEPT IN TWO WEEKS The installation of MYVIA always starts with the travel experience. The key objectives of airport operators and other stakeholders are carefully determined, and the functions are planned together with the airport management, commercial department and IT. “Once we understand the objectives and the desired functions of MYVIA, we create an installation plan for the beacons and prepare a very detailed, three-dimensional map of the airport. Then we install the beacons. They are usually on the wall or up in the ceiling with an average height of ten meters. As the beacons are battery powered, no power plugs are needed. Then the network comes into operation, and the beacons transmit unique codes, sending out their exact, three-dimensional location. After that, we test the network: we walk around the airport and make sure everything is functioning. Finally, we add functionalities to the system and integrate other existing systems such as an existing airport application. We design, produce, manufacture and deliver to whole value chain,” Paul Broekhuizen, Vice President, Sales and Marketing of MYVIA at Confidex, explains.

Nov 2017 | confidex.com MYVIA by Confidex®

For most people, being at the airport can be rather stressful. In part we are conditioned by the media to think so and we are told about the daunting prospects of security. Baggage and check-in queues, then there is all of the stress around getting to the airport on time. What if there has been an accident?... what if there is a strike? .... what if there are delays to the trains or if my taxi doesn’t come? In truth, it is only after the security check point that the passenger relaxes and that is when the passenger appreciates their ’retail therapy’. MYVIA® by Confidex helps take the anxiety out of air travel and through the effective communication MYVIA gives to the passenger even well before the journey. The passenger becomes more relaxed and may be looking forward to the retail opportunities even before they arrive as they will have all the information they need before they get to the airport.

SAFETY AS PRIORITY MYVIA® by Confidex is the most secure locationing platform available: “We make our own, very secure beacons, with one-way communication. This means that the beacons transmit a Bluetooth signal to mobile phones and other devices, but the beacons cannot receive anything. Cheap beacons with two-way communication can be easily hijacked and used for instance for spamming. In that case you are not only annoying your customers but also putting them in danger.” MYVIA beacons are also the most durable: “We have done a lot of product development and optimized the working life of the beacons. The batteries last up to five years, which is twice as long as usual”, Paul Broekhuizen, Vice President, Sales and Marketing of MYVIA at Confidex, explains. MYVIA is a secure, easy-to-use platform that takes your operational efficiency to the next era.

TAKE THE ANXIETY OUT OF TRAVEL