Experiencing the whole city with one card - Confidex
delivers smart tickets for Strömma Finland, the operator of
HELSINKI CARD On the road to future ticketing with Petteri Lavikko,
Confidex’s Director of Product Management, Smart Mobility
Introducing MYVIA® by Confidex Holistic. Predictive. Accurate.
The platform for stations with passion for customer experience.
Trust EARNING YOUR TRUST
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We build strong, sustainable relationships based on honesty and responsibility. We are committed to following laws, rules and regulations, and we require absolute integrity from our staff and partners. We keep our promises. We say what we do, we do what we say.
Amsterdam, December 13th 2017
Confidex Smart Flow brings new value for Smart Cities and Industries Dear Reader,
2018 will be an exciting year for Confidex customers. After years of sustainable growth in Smart Ticketing and Smart Industries a new business unit will start from January 2018; Smart Flow. With Smart Flow we will extend our offering with cloud based location platform, MYVIA®, with the Confidex LINKS™ technology. MYVIA® platform supports operators by giving context to the travellers location and its destination. With a highly accurate calculation of travellers real-time position several services can be offered to the traveller like way-finding in airports, rail or metro stations. Proximity marketing and e-commerce. For operators, MYVIA® will help in managing people flows, as well as calculating waiting and queuing in real-time with its web-based data and analytic tooling.
Confidex LINKS™ is designed specific for asset management services with our strong knowledge of short range wireless technology in place. LINKS will help industries in getting real-time insights of their assets in warehouses or in production. What is the assets’ current accurate location, status or destination? This valuable information is easily accessible via the LINKS.
Both solutions use the Confidex Viking™ beacons for calculation of the accurate position in a safe and secure manner. We at Confidex are confident that we will bring new value and possibilities to our customers with MYVIA® and LINKS solutions to enhance businesses and processes. I am pleased to lead the new Smart Flow business unit and looking forward to working with you in the near future. Yours sincerely,
Paul Broekhuizen Executive Vice President, Smart Flow Confidex Ltd.
Confidex, the world’s leading supplier of high-performing contactless smart tickets, provides smart mobility solutions for millions of users in more than 80
major cities and transport operators worldwide - including San Francisco, Brussels, Helsinki, Vancouver, Hong Kong, Istanbul, Dubai and Amsterdam.
In this issue December 2017
Experiencing the whole city with one card - Confidex delivers
smart tickets for StrĂśmma Finland, the operator of
HELSINKI CARD
On the road to future ticketing with Petteri Lavikko, Confidex’s Director of Product Management, Smart Mobility
Meet Confidex Transport Ticketing Global 2018 takes place in London, on 23-24 January. Confidex team welcomes you at booth B20!
Introducing Holistic. Predictive. Accurate. The platform for stations with passion for customer experience.
Experiencing the whole city with one card -
Confidex delivers smart tickets for Strömma Finland, the operator of
The graphic design of Helsinki Card was created by designer Tomi Leppänen in co-operation with Strömma Finland marketing. The artwork illustrates famous Helsinki shoreline screnery.
HELSINKI CARD Strömma Finland is part of Strömma Group – producing activities, experiences and entertainment for leisure, events and meetings such as sightseeing tours by bus or boat, guide services as well as charter transport on land and water. The company is active in Stockholm, Gothenburg, Malmö, Copenhagen, Århus, Helsinki, Oslo, Bergen,
Stavanger, Geiranger, Ålesund, Amsterdam and Utrecht. Strömma Finland’s mission is to please their customers with joyful cruises and sightseeing experiences. As a part of its operations Strömma Finland publishes Helsinki This Week city guide and produces Helsinki Card, the city card that includes free entry
to top sights, free travel on public transport, free sightseeing tours and many more. Strömma brands include Helsinki Sightseeing by Boat, Helsinki Panorama Sightseeing bus tours, City Sightseeing Hop On Hop Off bus tour, Strömma Kanavalaivat canal boat tours and Helsinki Excursions guided tours and excursions. In summer 2017 the local HSL transportation system compatible single ticket
format Helsinki Card is supplied by Confidex Ltd. The ticket is interoperable with Helsinki’s public transport system, allowing the visitor to travel around Finland’s capital by bus, tram, metro or commuter train during the validity period of the ticket. What inspires city travelers this summer? According to Marianne Saarinen, Partner Manager at Strömma Finland, the growing trend among city travelers is to visit specialty
museums and destinations not usually targeted by the masses. The same trend was recently showcased by Forbes with “A top 10 list of 2017 travel trends and destinations”, especially as a trend of millennials and their aim to seek experiences: “Millennials seem to value experiences over things, but often don’t have the means to book extravagant vacations at world‐class locations. Young people will enthusiastically travel to destinations within their own budget in 2017. Some will take advantage of the strong dollar and travel abroad, but whether it’s within their country, state or even their own backyards, enriching experiences in local culture are highly valued.” Source: https://www.forbes.com Finland’s capital Helsinki offers exactly that, as some of the most enjoyed destinations and tours of Strömma Finland include the historical Suomenlinna Sea Fortress Island on the coast of Helsinki and a picturesque cruise of Helsinki’s waters along the Beautiful Canal Route – in contrast to typical museum destinations. Helsinki Card supports the demand for personalized travel experience
When Strömma Finland selected Confidex as their city card supplier, they looked for references and capability to supply very durable short term tickets lasting no less than three days in travelers pocket. They also wanted to have reliable usability of barcode and attractive pricing to keep the city card affordable. Confidex offering met all these requirements. Confidex had also delivered smart tickets to the local public transport operator HSL, which was a welcome reference from the local operating environment. The response for the new Helsinki City Card has made everyone very happy – according to Strömma Finland’s recent customer satisfaction survey the tourists
feel very positively about the usability, availability and extensive travel options that the Helsinki City Card offers. Helsinki City Card fulfills the expectations of the demanding visitors of 2017. Season travel and City Card visions for the future Strömma Group operates in 13 locations around Nordic Countries and The Netherlands. According to Saarinen, there’s still room for growth. “City Card develops together with the city. We aim to keep the content interesting and as an easy way to get to know the
Commitment SUCCEEDING TOGETHER
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Our dedicated personnel are the most important resource in our company. Understanding the customer’s needs and requirements is the foundation for our success. With each other’s encouragement and support, we can all reach our full potential. We treat each other with dignity and respect. We are talented individuals, but realize that together we can achieve even more things to be proud of.
city and its surrounding areas. In other words, the offering is under development each year.” Saarinen also knows that seasons affect travelers’ preferences. “Especially during summer time the visitors like to experience archipelago cruises and they are more likely to visit faraway locations in addition to popular museums and tours”, Saarinen explains. This in mind Strömma Finland has recently added new tours to Helsinki City Card: during season 2017 they offer free Hop On Hop Off sightseeing tour and give 50% discounts on a half day tour to old wooden town of Porvoo. Endorsement for Confidex customer service and co‐operation The level of commitment, reliability of operations as well as good customer service were some of the key attributes when selecting Confidex as the City Card supplier. Saarinen is very satisfied with Confidex customer service and the supplier’s co‐operative attitude. “Customer service at Confidex has been very good.” From Confidex side this is always the way to operate, to fully commit to each project. Over the past 11 years Confidex has delivered demanding and complex smart tickets to more than 70 major cities with millions of users, including Hong Kong, Brussels, Dubai, Istanbul and San Francisco. Now Helsinki is one of the Confidex‐
green dots on the growing world map of Smart Cities. “Delivering excellent customer experience is always our main target – whether the customer in question is a Public Transport Operator or the end‐ customer actually using the product. We are excited to innovate new urban solutions for the Smart Cities together with our customers”, tells Michelle Mancini, Sales & Business Development Manager at Confidex.■
Helsinki canal by night. On the Beautiful Canal Route sightseeing cruise passengers will get to see the most beautiful shorelines in Helsinki and many fabulous sights, including the historic Suomenlinna Maritime Fortress, Helsinki Zoo on Korkeasaari Island, the impressive fleet of icebreakers and – of course – Degerö Canal. Along the way you will also hear about Helsinki’s fascinating history.
Photo: Leevi Vähälä
“When
Strömma Finland selected Confidex as their city card supplier, they looked for references and capability. --Confidex offering met all these requirements.
On the road to future ticketing with Petteri Lavikko, Confidex’s Director of Product Management, Smart Mobility Petteri Lavikko, Director of Product Management, Smart Mobility at Confidex knows where he and his team are working to get. He also knows about public transport and the challenges of providing a great passenger experience: travelling is a large part of his weekly routine. When it’s not a week’s product development trip to Confidex factory, it’s 3 weeks non-stop ramp-up project at a major airport – after a journey from the other side of the world by airplane and train. Maybe this is where his dedication to produce the best possible real-time travel experience derives from? Nearly twenty years ago Petteri was finalizing his engineering thesis on the reliability of solder joints. He liked detailed tasks, project management, organizing and product development. When he eventually joined Confidex as Product Line Manager, his talents were noticed and rooted for: Petteri became the guide for international production team consisting of experts
at R&D, factory and headquarters. His aim became to produce the best Smart Tickets in the industry. From the technical point of view the challenge was to make the tickets highly reliable in volumes, transforming the pioneering hand-made antenna designs into full scale production. The search for the best papers, printing quality and manufacturing flow started. Back in 2008 Confidex manufactured 20M
tickets. By 2017 the number is over 200 million – and all these products were delivered under Petteri’s sharp eyes, ever perfecting the process flow and balancing the technical capacity between incoming and outgoing orders. Over the years Confidex factory floor space more than doubled as did the organization of quality control and production planning. Still, every customer specification and it’s requirement for Confidex manufacturing is clear to Petteri, the head of Product Management. “As the factory floor size increases, so do the customer requirements. We need to continuosly advance our know-how of production technology and automation. Being the leading smart ticket provider does not come without dedication.” The product line of future? One of the challenges of being the head of Product Management is to predict the future. What’s the feature that the customer is asking for next? What is the thing we need to invest in when it comes to manufacturing capability? Luckily learning new things is what interests Petteri. And lately the new thing that Confidex is offering its customers is MYVIA®, the real-time location platform for airports, stations, arenas or any public locations where the flows of people and assets need to be visible for the site managers. And this is not even the whole story. In January 2018 Confidex will present one of its newest ticketing solutions for public transport operations, to cater for the
Confidex Smart Mobility serves customers globally.
need of flexible on-site ticketing. You are welcome to visit Transport Ticketing event in London and ask for more details offered by Petteri and Confidex Smart Ticketing team. How has the industry developed during the years? Where are we going? Confidex is not the only industry advocate in the constant process of meeting the needs. Public transport industry as such is facing the demand for modern digitalization, honing the operational efficiency and creating even better customer satisfaction. When Petteri first started at Confidex, companies were talking about product development. These days we talk about providing turnkey solutions with readyto-use, personalized fare media with flexible delivery services. The actual product is just one of the elements when proving a suitable solution. It is no wonder that Petteri is talking today about product mastery instead of development. Sometimes a company needs to skip the revisions 1.1 and 1.2. to be able to create a brand new solution. There’s a need to think outside the box and keep your eyes open – you never
know when a disruptive solution will change the industry requirement once and for all. This has happened in other industries already, bringing us from cassettes to MP3. What it is for Public Transport? At least we can assume is it something wireless, in the field of Smart Ticketing. And you can be sure Confidex is already there, guiding the way and possibly even as the pathfinder towards new era.
Once Petteri Lavikko spent 3 weeks non stop at a major airport leading a team ramping up Confidex MYVIA® solution for passenger flow management. The praxis might have made him feel somewhat like Tom Hanks in the movie “The Terminal”, but it also made him more than ever dedicated to produce the best possible customer experience.
Playing by the rules and for fun Petteri’s career with Smart Mobility has been one with many special occasions and intriguing challenges. Once he spent 3 weeks at an airport, not once leaving the premises before the project was done – talk about commitment. It’s not always that Public Transport requires one’s dedication to be like that of an astronaut, but it’s a plus. When asked from Petteri, he says that “taking ownership of a project is essential for success. I will see that the job gets done”. It’s
no wonder that Petteri is known as the jack of all trades, when and where needed - whether the tasks in hand include organizing a scout jamboree camp or building a house. So, how does he balance between work and freetime? Petteri’s answer is music. He plays the bass with a jazz band. Playing gives him energy and relaxes after a demanding week –- and there’s nothing like coming up with a new tune. ■
Read more about MYVIA® by Confidex at www.confidex.com/myvia
Expertise OFFERING OUR EXPERTISE
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Our aim is to lead the industry by continuously developing our performance and skills. We are highly professional, hard working, creative and innovative in everything we do. We dare to question old ways of thinking and find brand new solutions. We look forward to overcoming each new challenge. We highlight quality in every single area in which we work.
Meet Confidex in London at Transport Ticketing Global 2018 Transport Ticketing Global 2018 celebrates its 9th gathering on 23-24 January 2018 in the Old Billingsgate Market, London.
A global vision for public transport has been set; intelligent, interconnected, sustainable, inclusive and cost-effective for both users and operators. So how do we achieve that as an industry? Transport Ticketing Global 2018, the annual get-together for the entire public transport community involved in transport ticketing, passenger information or smart
cities, will be looking to answer this question. And like before, Confidex Smart Mobility offers its proven solution for the public transport operators around the world. â– Come and meet us at booth B20!
Venue: Old Billingsgate Market, London Date: 23-24 January, 2018 More information on the event:
www.transport-ticketing.com
Introducing MYVIA® by Confidex The platform for stations with passion for travel experience Transform the journey - make your station a real destination MYVIA always starts from the travel experience. We have designed a comprehensive platform addressing the key objectives of transport operators.
Boost concession revenues and loyalty Increase the turnover in all retail units. MYVIA platform allows you to run in-house and third-party ads to increase your revenue. Monetize your existing assets with efficient targeting.
MYVIA provides a better customer experience by providing you and your customers with relevant, accurate information in real-time.
• Manage flows in real-time • Accurate real-time locating of assets
Getting started & further information:
www.confidex.com/myvia contact.myvia@confidex.com
11/2017
Take your operational efficiency to the next era
• Easy wayfinding
All rights reserved. © Confidex Ltd 2017
Holistic. Predictive. Accurate. MYVIA takes personalized travel experience to a new era by using predictive intelligence and improving operational efficiency. MYVIA is a leading platform that enhances the user experience and increases operational efficiency at airports, train stations and metro stations. As a travel data aggregator, we increase our customers’ insight with our indepth understanding of travel metadata. MYVIA real-time locating is built on Confidex LINKS™ business-grade solution for Smart Industries, founded on over a decade’s experience in industrial wireless identification.
Confidex designs and manufactures highperforming smart tickets and wireless identification tags, labels and beacons for linking assets in business-critical processes. We serve a wide variety of Smart Industries globally and provide Smart Mobility solutions for more than 70 major cities with millions of users.
Confidex Viking™, the modular industrial grade beacon family, is based on Nordic Semiconductor nRF52-series Bluetooth Low Energy chipset, setting the standard for industrial asset tracking, indoor and outdoor locating as well as sensor telemetry.
Confidex Headquarters
Confidex Ltd. Lumpeenkatu 6 33900 Tampere Finland
Confidex France
Nice Premier – 6ème étage 455 Promenade des Anglais 06200 Nice France
Confidex Netherlands Hoofddorp The Netherlands
Confidex USA
117 Woodruff Place Circle, Suite C Simpsonville SC 29681 USA
Confidex China - Sales Office
Room 2003A, North Tower, Huaning Plaza, No. 300 Xuanhua Road, Changning District, Shanghai 200050 People’s Republic of China
The entrance of Confidex factory at Guangzhou Yunpu Industrial Park.
www.confidex.com All rights reserved. © Confidex Ltd 2017