Marketing Kits

Marketing Kits The Quintessential Tool to Bring It All Together

Marketing kits are a collection of printed marketing materials companies provide to prospective clients. Effective kits show potential customers what differentiates your company from the competition and why you are the better choice. In the age of email and websites, print marketing is a unique way to market yourself. A joint study between the USPS and Temple University showed that respondents were more emotionally connected to print marketing than digital. Contrary to popular belief, emotional selling is just as valid for B2B companies. So, giving someone a printed marketing kit leaves a lasting impression! In our previous blog, we spoke about how packaging influences your marketing, but what about the whole kitn-kaboodle, the contents, the all important inside goodies? Essentially… What's in the box?!

What to Include In Marketing Kits

The short answer is anything that gives you a competitive advantage. Your small business budget and what phase of business you’re in will determine exactly how much to include. But, we say go all out to stand out! Presentation Folder (or Something to Keep Everything Together) Business Card – Always include a couple of business cards in your marketing kit so potential customers can keep one in their wallet or give extras away for referrals. To stand out from the competition, try a thicker stock, special effects like embossing or rounding corners. Promotional Products – Give your potential client something useful like a pen, phone charger or magnet so they’ll always have your contact information handy. This is a huge advantage because your prospect will always be exposed to your company and will be quick to think of you when a need arises. Visit our promo store to find the perfect items. And much more! Marketing Kits & Themes You decided what you would like in the kit, but most importantly you need a theme. Here are some ideas to get the creative juices flowing… Welcome Kits – Introduce a new business, employee, student, etc. to the wonderful new opportunities you are providing them. Consider utilizing brand marketing in all of your items by including your logo, catch phrase and colors. Welcome kits are great for real estate companies, school admissions, camps and more. Wellness Kits – Self-care and wellness are a huge part of our world right now. Show appreciation, help prevent the spread of germs, create a calm environment with a wellness kit. Make a Covid-19 kit with hand-sanitizer, face mask (with your logo of course), Touch Less Tool, and sanitizing wipes. Send out a spa kit with lotion (we all know we need it for our dry sanitized hands) and bath bombs. Foodie Kits – Spice it up with a little fun food kit. Who doesn’t like food? Design a gift kit just for a picnic day out or kitchen gadgets to make a lasting impression. Clients will think of you every time they grab utensils for work with a custom cutlery set. Subscription Kits – No matter what topic, people love receiving items in the mail. If you are looking to grow an audience and make your kit a reoccurring element, we suggest creating a subscription based kit. You can include a variety of contents like a monthly journal, stickers, feelgood promo items. From cute to educational, all types of subscription kits can be made with Conlin’s. Ask us today about starting your own!

Pulling It All Together

Once you know what contents and theme your business is working with, you are one step closer to exceptional branding and marketing. Make sure you take into account the size of the items, so you can make sure they all fit within your packaging. Take your designs (we can help with this if you need it), lists, and ideas to Conlin’s Print and we will make your dream a

reality! Email us today at kingofprussia@conlinsprint.com. 3

Promotional Products Breaking Branding Boundaries

Why promotional products? As businesses open back up, promotions and marketing will start to build again. Old and new companies will be looking for ways to stand out of the crowd. Promotional products can do wonders for your advertising campaign. What’s more, they will undoubtedly increase brand awareness, as well as your sales rates. Every business owner wants to promote their business, products, or services. And that’s why every company spends a lot of its hard-earned cash on advertising and marketing. That is why the promotional product industry has continuously grown. With new devices, platforms, and an ever-evolving environment, the value of promotions will only increase. However, people seem to fail to notice one crucial thing. It’s not all about the value of your promotion. It’s also about psychology and creativity. Maybe it’s time for you to look into something different? Something good, but old. Cost-effective, but incredibly efficient. Yes, it’s time to start looking into promotional products as a way for reaching more potential customers. When it comes to promotional products, everything is simple and straightforward. These marketing tactics have been around ever since humans started selling products and services. No, for sure ancient Romans didn’t print t-shirts with the name of their fruit stands, but they did have people try their best fruit for free, and if they disliked it, they didn’t have to buy it. Of course, promotional products have changed significantly since then, but, they are still here, and that should tell you something. The fact that the promotional products industry has been around for centuries, and that it is worth over $20 billion today, shows that it is definitely worthwhile.

Customers Keep Promotional Products

If they keep the product for longer, that means that you will keep receiving impressions for quite a while. What’s more, you will not only gain impressions from the recipient but also from anyone else who gets a chance to see that person using the product. Customers are more than willing to switch to a different brand if that means that they’ll get a free gift. So, if you were thinking of using such an incentive in your marketing campaign, go for it. The “free gift with purchase” can be any promotional product. So what is the best combination for achieving great results? Well, you ought to make sure the product is useful to the person you’re giving it to. Moreover, the product in question should relate to your brand. Otherwise, people won’t be able to connect the product to your brand in the future.

5 Reasons Why Promotional Products Work

If they keep the product for longer, that means that you will keep receiving impressions for quite a while. What’s more, you will not only gain impressions from the recipient but also from anyone else who gets a chance to see that person using the product.

1. Significantly Increased Brand Recognition

Brand recognition means that customers can identify what your company is offering in an instant. Just the sight of your logo should be enough for them to remember what you do and what you’re offering. Everybody recognizes Apple’s logo or KFC’s, and that’s because these brands focused on building brand recognition. Those promotional items you give to your customers will help them remember your business in the long run and recognize what you’re doing. In our opinion, this is reason enough to give away promotional merchandise. If you choose the right product, it will stay with them. It will be in their cars, offices, or homes for a long time. Six out of 10 people who get promo merchandise keep it for two years. It is a constant ad reminding them of your company. And then, when they go shopping or looking for services, they will remember you. And that’s your reward – when they need services or products you provide, thanks to that branded mug, bag, or USB stick you gave them, they will come to you rather than your competition.

2. Effective, Low-Cost Marketing

When it comes to small businesses, spending money on a huge advertising campaign that would overflow all sorts of media can only be a dream. However, these businesses don’t need such a campaign to achieve their goals. A low-cost promotional products campaign can help a startup stand on its feet for the first time.

Promotional products are the most cost-effective, highest impact advertising medium around. In fact, 85% of consumers remember the advertiser that gave them a promo product! How? Well, you see, most promotional merchandise manufacturers have very low mass production costs. That means that the more you order, the less you pay. And still, these cheap products will have an immense impact on the recipients.

3. Cheap Everyday Exposure

When a company advertises its products and services on social media, TV, or billboards, that ad is in front of your eyes for mere seconds. On the other hand, useful promotional gifts are with you most of the time. Right in your eye-line. If you make trendy promotional t-shirts, your customers will wear that gift for years, walking around with your brand name for everyone to see. If you give them promotional mugs, they will sip from them every day. If you give them a USB stick that’s a key chain, they will put their keys on it, and