Into
Celebrating 40 years of Business 1
A Note from the Editor
< Our new mascot, Pauly Paper.
Dear Readers,
Spring is in the air! Conlin's Print employee's are busy bees, buzzing around creating signs, banners, brochures, flyers, cutouts, booklets, postcards, mailing lists, marketing materials, online print stores... we could go on for a while. I would like to introduce myself. I am the new Digital Marketing Coordinator as of November 25, 2019. My work at Conlin's Print entails marketing of course, social media, e-commerce solutions, design, website and blog maintenance, and more! I look forward to working with everyone and entertaining you with my puns. In this newsletter, we cover some mailing statistics, our 40th year of business, signage, web to print, and more. We hope you enjoy! As always contact us with questions at 610.337.4460 or kingofprussia@conlinsprint.com. Best,
Heather Fesmire Digital Marketing Coordinator Conlin's Print
Conlin's is celebrating it's 40th year of business!
Share 40 year memories with the hashtag #conlins40 on social media.
Contents
Page 2................ A Note from the Editor Page 3...................... 10 Direct Mail Stats Page 4 & 5......... A New Decade of Print Page 5.................................. I Saw A Sign Page 6....... Custom Web-to-Print Stores Page 6..................... Fresh Picked Project Page 7....................... Featured Employee
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Direct Mail Statistics for Effective Marketing
Data shows that direct mail is an effective marketing investment. Not only does direct mail deliver tremendous results, but technology creating direct mail, as well as personal features in mailings, make direct mail one of the most innovative marketing channels.
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41 Percent of Americans Look Forward to Checking Mail Every Day Who doesn’t enjoy receiving mail or opening the mailbox? This anticipation adds to the effectiveness of direct mail marketing. 65 Percent of Millennials Pay Attention to Direct Mail Advertising Mail isn’t just for older generations. In fact, millennials are more likely than Boomers and Gen Xers to bring marketing mail into retail stores, go online because of direct mail marketing, shop at stores that advertise through the mail, and purchase items featured in direct mail marketing.
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58 Percent of Mail Received is Marketing Mail This is actually great news. If most of the mail people receive is marketing, and people still like getting mail, this only reinforces the point that direct mail marketing is welcome and well-received.
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42.2 Percent of Direct Mail Recipients Either Read or Scan the Mail They Receive Obviously, getting your marketing noticed is the first step to getting a response. While many forms of marketing are easily ignored, direct mail is far more likely to be read or at least scanned. Fewer than one in four people who receive direct mail don’t read it at all.
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Brand Recall Is 70 Percent Higher for Direct Mail than Digital Ads Researchers studying the neuroscience behind the response to marketing found that direct mail is memorable because it involves multiple senses and is easier to absorb and process.
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The Average Response Rate for Direct Mail in 2018 Was 4.9 Percent for Prospect Lists and 9 Percent for House Lists These response rates are sharp increases from 2017 (2.9 percent for prospect lists and 5.1 percent for house lists) and dwarf the 1 percent of response rates of email, paid search, and social media. With better data and better lists come better response rates.
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Marketing that Integrates All Channels Is More than Twice as Likely to Be Effective We would never suggest abandoning digital marketing. Integrated omnichannel marketing delivers the best results. We specialize in helping marketers integrate direct mail with email, display, and other forms of digital marketing to maximize results.
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Personalization (37 Percent) Is Among the Top 3 B2B Marketing Trends Is any form of marketing more personal than a mailing with your name printed on it that you retrieve from a mailbox and physically open? Variable-data printing allows you to personalize the text and images on each mailing to ensure it “speaks” to each recipient.
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62 Percent of People Who Responded to Direct Mail in a Three-Month Period Made a Purchase This is what it’s all about, right? The action. The sale. The conversion. What are you waiting for? It is time to take advantage of direct mail to enhance your marketing efforts. Contact Conlin’s Print today to set-up your own direct mail campaign.
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54 Percent of Consumers Want to Receive Mail about Brands and Promotions that Interest Them That’s more than the number of people who visit a website, follow brands on social media, or subscribe to receive emails.
Article Source: Digital Dog Direct
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A New Decade of Print 2019 Featured Projects:
It is not only a new year, but a new decade and print is flourishing. There is always a need for physical printed projects, and nothing compares to holding a book, postcard, or flyer in your hands. With so many various options of inks and materials to print on, the possibilities to enhance your business are endless.
1. An Empowering Install – Indoor & Outdoor 2. Full Potential Wall Install - Indoor 3. Tech & Nature Office Wallpaper Install - Indoor 4. Unicorn Storefront Window Install - Indoor
Throughout this past decade Conlin’s Print has grown exponentially. It is crazy to believe that we have approached our 40th year of business! Not to brag, but this is a grand achievement in the print world. We know that business is powered by print and nobody does print better than Conlin’s.
5. Acrylic Standoff Office Décor – Indoor
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This past year alone, Conlin’s Print gained multiple new pieces of equipment, experimented with different ink options, visited conferences, and more. Below we couldn’t help but share some of our accomplishments, new equipment, and featured projects.
2019 Accomplishments: Our main highlight of 2019 was the growth of our equipment. Conlin’s is always upgrading to the best technology, so we can pass quality to our customers. Digital printing continues to grow in popularity for printers and customers. The faster turnaround times, more flexibility, and the increase in personalization capabilities push digital printing forward as technology advances (H & H Group).
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We are known for our quick turnarounds – completing jobs in such a tight window and we pride ourselves as one of the only print companies in the area that can get it done.
2019 New Equipment: In 2019, we welcomed a new VUTEk h3 printer and Zund cutter. Both machines are dramatically quicker and increase quality, turnaround time, and productivity which helps our customers reach their goals.
2020 and Beyond As we investigate the future, we see more growth, experimenting with new materials, and keeping business fresh! 2020 is all about continued success. The only way to do that is keep an eye out on industry trends, see what services and equipment are becoming obsolete and in turn, finding ways to optimize quality and turnaround time for our customer.
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Here are a few trends that we know we will continue with or adopt this year:
installation efforts, including installs for branding and events whether indoor or outdoor. Conlin’s is ready to go BIG or go home!
Personalization
Inkjet printing is the future of printing and an inkjet printer is a large goal for 2020. The inkjet quality is getting much better and allows us to tend to much larger jobs. Inkjet is great for mailing which is a huge part of our business.
The demand for increased personalization continues to grow as technological printing advances create more project opportunities for individuals and businesses (H & H Group).
A die cutter is also another piece of equipment we would like to see in 2020. We are looking to upgrade our capabilities this year.
Printed Textile & Interior Décor Textile printing grows every year and sustainability is one of the drivers. There is an importance within the brand and retail environment of soft goods. They expect digital print for interior décor to continue for years. Especially as the retail sector adapts to new landscapes within their physical locations. Interiors of physical store locations are becoming a part of the retail experience which includes wallpaper (Big Picture).
Lastly, Conlin’s is looking to reach out to new clients. New customers mean new projects and continued business. It is vital to continue to add new clients to our repertoire. Our web-to-print sites are huge, and we would like to continue to introduce prospective clients to that platform. Overall, 2019 has been a wonderful year with a skilled closeknit team and we are ready to take on the roaring 2020’s!
Evolving to Technology Mail is moving into smart technology. Intelligent mail barcodes uniquely identify mail pieces, add value, grow mail usage, monitor and improve delivery service performance, and improve efficiency (Mailing Systems Technology).
Written by:
As mobile and other print technologies evolve, mail has the potential to offer greater value by engaging customers in new and exciting ways. Direct mail continues to be relevant part of the marketing mix (Printing News).
Heather Fesmire Digital Marketing Coordinator Sources: Big Picture
2020 Goals:
H & H Group
Conlin’s is going to continue to expand our large format capabilities. Our new equipment brings bigger and better projects for 2020. We have tremendously upgraded our
Mailing Systems Technology Printing News – What They Think
I Saw A Sign While driving around King of Prussia, do you notice event lawn signs, mesh building construction banners, or even wooden real estate signs? Conlin's probably printed it! Signage is a vital part of your business marketing. There are thousands of customers (or even more!) that have the potential to pass by your print advertising. It is time to show off your new business or send a powerful message. Conlin’s is a trusted provider of digitally printed signage plus professional installation. We offer signage of all types, including outdoor banners, lawn signs, real estate signage, aluminum dibond signage, and more. Since 1980, companies of all sizes have relied on us for quality printing and fast turnarounds!
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Custom Web-to-Print Storefronts
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Brand Consistency:
All of your branded materials are stored in a centralized online storefront, making it easier to maintain consistency and make updates company-wide.
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Ordering your materials from one place is a great way to cut costs.
Easy Print Ordering:
Control Your Print Purchasing:
Inventory Management:
It’s easy to change your materials company-wide, which will eliminate orders of outdated items.
You and your employees order marketing materials from the same place, while order approval and reporting give you the final word on your company’s spending.
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Faster Turnaround:
Web-to-Print consolidates communications between you and your printer and cuts down on wait times.
Re-ordering your print products is as easy as shopping online. Plus, you can order from anywhere at any time of day!
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Save Money:
EMAIL kingofprussia@conlinsprint.com to request your free demo!
Quality Control:
Web-to-Print gives you the easy shopping experience of online print shop, but with better control over the end product.
Fresh Picked Project
There's a new way to customize dry erase. Erasable Digital Acrylic Showcase your brand, imagery, or art with Erasable Digital Acrylic. Great for an office brainstorm, a classroom vision board, event inspiration, or a community project. There are unlimited possibilities! Create. Erase. Repeat.
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Featured Employee
Jake Elmore
Jake has been at Conlin's for over 17 years and is currently our Zund Operator. His job involves large format cutting including: vinyl decals, wall standoffs, life-size cutouts, and more. Outside of Conlin's, he enjoys spending time with his 2 kids and his wife who is in the Army. Go Army! He also loves to workout, sip Tito's, and work on his RC cars.
Feature Your Business in Best of Local: Issue 3! Conlin’s has printed two issues of Best of Local, the first in 2016 and the second in 2019 (to the right). We plan on doing a yearly issue of the publication. This is distributed to over 1,000 of our customers via direct mail and is very well-received. You can take a look at the digital versions of our last publications via Issuu: https://issuu.com/conlinsprint. If you’re interested in being featured, contact Heather Fesmire at marketing@conlinsprint.com.
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Request a cop y of Best of Lo cal: Issue 1 or by emailing m 2 arketing@con linsprint.com .
1011 West Eighth Ave. King Of Prussia, PA 19406 610-337-4460 kingofprussia@conlinsprint.com
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For print tutorials, design resources, and marketing tips, visit www.ConlinsPress.com.
Follow @ConlinsPrint for #Printspiration, design tips, and behind-the-scenes pics!