CXO Outlook – Magazine – September 2023 – Most Innovative Healthcare Company – 2023

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The Power of Innovation in Healthcare: Unveiling 2023's Healthcare Innovators

In an era of remarkable progress and transformative breakthroughs, innovation is the heartbeat of global healthcare. With every passing day, visionaries and innovators across the world are redefining the boundaries of what's possible in healthcare technology.

Once a fortress of tradition, the healthcare industry is experiencing a seismic shift. It's a shift driven not only by technology but also by a growing awareness of the need for accessible, affordable, and equitable healthcare worldwide. The COVID-19 pandemic, while presenting unprecedented challenges, has also accelerated the adoption of digital health solutions and underscored the importance of innovation in responding to global health crises.

Today, innovation in healthcare isn't just a buzzword; it's a lifeline. The global healthcare landscape continuously evolves, and innovation propels us into an

era of better patient care, improved diagnostics, and groundbreaking treatments. From the advent of AIdriven diagnostics to the development of telemedicine, these innovations are shaping the future of healthcare in unprecedented ways. In this issue, we'll delve into the trends that are reshaping

the healthcare industry. We have identified

Most Innovative Healthcare Companies of 2023 that are trailblazers in the truest sense. They aren't just shaping the industry; they're setting the bar for excellence higher with every breakthrough. By spotlighting these innovators, we aim to not only celebrate their achievements but also inspire others to push the boundaries of what's possible in healthcare.

On the cover, we feature Life Wise – a beacon of empowerment dedicated to guiding individuals on a transformative journey toward optimal health and vitality. At Life Wise, the mantra is clear: rebalance your nutrition, rejuvenate your body, and unlock a life teeming with vibrancy and fulfillment. Enjoy Reading.

Sarath Shyam

LIFE WISE

FUELING VIBRANT LIVES THROUGH HOLISTIC NOURISHMENT AND

MOST INSPIRING BUSINESS LEADERS 2023

Transforming Businesses with Innovative IT Solutions

Guiding Businesses on a Journey of Web3 Technologies and Digital Revolution

Navigating Real Estate's Digital Frontier with a Blueprint for Modern Success

J Daks, Founder, Hexagon IT Solutions

James Baker, Founder and Lead Consultant, JBT3

Mark Weithorn, Founder and CEO, DPI Showcase Websites for Realtors

COVER STORY

LIFE WISE

FUELING VIBRANT LIVES THROUGH HOLISTIC NOURISHMENT AND TRANSFORMATIVE WELLNESS

ROB ALWIN FOUNDER AND CEO

In a world brimming with hustle and bustle, finding the elusive balance between well-being and the demand of modern life often becomes a formidable endeavour. Enter Life Wise – a beacon of empowerment dedicated to guiding individuals on a transformative journey toward optimal health and vitality. At Life Wise, the mantra is clear: rebalance your nutrition, rejuvenate your body, and unlock a life teeming with vibrancy and fulfilment.

With a steadfast commitment to holistic wellbeing, Life Wise offers a comprehensive approach to nurturing your body from the inside out. Through an array of meticulously crafted products

and unwavering expert guidance, the company paves the way for a profound exploration of the transformative power of wellness.

Forging a Vision of Genuine Connection and Empowering Success

The driving force behind the inception of Life Wise is singularly dedicated to personal wellbeing emanated from its Founder and CEO, Mr. Rob Alwin’s past encounters with various network marketing enterprises. Reflecting on these experiences, Mr. Alwin candidly states, “I found that many network marketing companies often prioritize outward appearances, monetary gains, or achieved ranks. Having achieved the

prestigious Black Diamond rank in three separate companies, I couldn’t help but notice the recurring blunders committed by proprietors.”

To Mr. Alwin, the heart of network marketing resides in authentic human relationships, the skill of cultivating teams, promoting exceptional products, and gradually enriching lives through meaningful steps. “This core principle gets diluted when tangled compensation structures confound even the most dedicated associates, or when the focus shifts primarily to recruiting through social media, ostentatious displays of opulence, or pressuring individuals into purchasing exorbitantly priced product bundles,” emphasizes Mr. Alwin. His vision for Life Wise was unambiguous – to establish an enterprise that thrives on transparency, simplicity, and unwavering integrity.

Mr. Alwin’s vision is not about exclusivity or opulence; rather, it is about democratizing success. “My aspiration was to create a venture accessible

With a steadfast commitment to holistic well-being, LifeWise offers a comprehensive approach to nurturing your body from the inside out

to all, with the potential to genuinely enhance each person’s life. I aimed to forge a culture where entrepreneurship is a source of joy, unburdened by concerns of credit card debt incurred while acquiring lavish product packages, the financial strain of securing event tickets, or the pressure to flaunt a certain lifestyle,” asserts Mr. Alwin. This approach, as he fervently believes, encapsulates the essence of living wisely – a philosophy deeply ingrained in the spirit of Life Wise.

Inspiring Holistic Well-being

Under the resolute guidance of Mr. Rob Alwin, Life Wise has embraced a profound mission aimed at nurturing comprehensive personal well-being through a fusion of premier health products and enlightening educational resources. This mission, succinctly captured in their motto, “Inspiring Optimal Well-being,” envisions an inclusive haven for individuals seeking transformative growth and fulfilment.

Mr. Alwin articulates this mission with unwavering commitment, stating, “Our paramount objective is to ignite a journey towards optimal well-being. We are steadfast in assembling a leadership team that exudes virtues of compassion, unwavering work ethics, proficiency, and moral rectitude.” He adds, “Life Wise is not just another network – it’s a way of life. We’ve made the onboarding process simple and equitable, and our compensation plan stands as a testament to transparency and fairness.”

Central to the philosophy of Life Wise is the principle of reciprocity and kindness. “Our leadership stands as a conduit for your aspirations. We foster a community built on the pillars of kindness, respect, and service – values that resonate with our commitment to each other and to a higher

purpose,” affirms Mr. Alwin. This collective commitment, he asserts, culminates in the creation of an unparalleled, affectionate, and productive community within the industry.

Life Wise is resolutely steering the network marketing industry toward its roots, embracing

the fundamental essence of genuine human connection. Their approach harkens back to traditional gatherings such as potlucks, BBQs, and in-person home meetings – platforms where dreams are shared, camaraderie is fostered, and enduring relationships are cultivated.

Life Wise is resolutely steering the network marketing industry toward its roots, embracing the fundamental essence of genuine human connection

Mr. Alwin underscores the company’s dedication to holistic growth with the innovative product named L.E.A.D, which stands as a validation of its commitment to comprehensive advancement. “L.E.A.D, a digital creation spearheaded by Dr. Chris Clem, Ph.D. in Organizational Leadership, is more than just a training module. It’s a journey towards becoming a better human – mind, body, and spirit,” explains Mr. Alwin. Each month, L.E.A.D unveils a fresh training module designed to enrich the multifaceted dimensions of well-being.

At the heart of Life Wise’s ideology is the unwavering belief that true well-being transcends mere physical health. The company passionately champions the holistic nourishment of mind,

their offerings, Life Wise’s products, including the transformative L.E.A.D, are tailored to foster improvements across the spectrum of human existence. “Our products serve as catalysts for progress in all dimensions – mind, body, and soul,” asserts Mr. Alwin. This integrated approach mirrors their core philosophy of genuine well-being, where every facet of life intertwines harmoniously, propelling individuals toward a life of fulfilment and purpose.

Innovative Product Formulation with B.E.T. Technology

Today, Life Wise stands at the forefront of the well-being industry, driven by a commitment to

deliver unparalleled services. Central to their offerings is a range of Best-in-Class products meticulously crafted under the expertise of Dr. Tracy Gibbs Ph.D., Co-Founder and Chief Science Officer of Life Wise. These products, infused with the ground-breaking B.E.T. (Bioavailability Enhancement Technologies), represent a pioneering approach to optimal well-being.

Dr. Gibbs elaborates, “B.E.T., or Bioavailability Enhancement Technologies, is the cornerstone of our products. Through innovative methodologies such as Nanotechnology, Liposomal technology, Enzyme delivery technologies, and more, we ensure that each product is meticulously designed to harmonize with the optimal delivery technology. This synergy guarantees not only efficient assimilation but also enhanced bioavailability, resulting in amplified efficacy.” These cuttingedge advancements, as Mr. Alwin stresses,

Today, Life Wise stands at the forefront of the well-being industry, driven by a commitment to deliver unparalleled services

exemplify Life Wise’s unyielding commitment to transformative well-being.

Life Wise’s product line-up extends beyond conventional offerings, encapsulating the trifecta of mind, body, and soul. As Dr. Gibbs notes, “Our products are meticulously curated to provide comprehensive support, fostering true transformation within each

realm of existence.” The mind finds solace through products dedicated to mental clarity and stability, while products tailored to ensure restful sleep cater to the body’s rejuvenation. Furthermore, the company addresses physical well-being with products designed to alleviate pain and inflammation, bolster immune support, and provide complete and total nutrition.

Dr. Gibbs highlights, “Our products are truly pioneering, boasting a level of innovation and sophistication that sets us apart. These creations, borne of complex and costly manufacturing processes, enable us to offer unrivalled prices – a feat unmatched in the industry.” He credits this remarkable achievement to Life Wise’s distinctive Revenue Sharing Compensation plan, which defies conventional profit margins and empowers them to prioritize offering exceptional value to their partners.

Life Wise’s distinctive Revenue Sharing Compensation plan, a brainchild of Mr. Alwin, constitutes a revolutionary approach to empowerment. “We’ve charted a unique path with our compensation model,” Mr. Alwin affirms. “Our Revenue Sharing Plan redefines the norm, liberating us from the constraints of

Life Wise’s unwavering dedication to quality is manifest in its discerning selection of partners – only those with a proven legacy of delivering potent ingredients earn a place in their network

A defining feature that propels Life Wise’s products to a league of their own is their pioneering utilization of Bioavailability Enhancement Technologies

This trailblazing approach, as embodied by their services, captures the essence of Life Wise’s mission – a mission that extends beyond profit, embracing a genuine commitment to fostering holistic well-being, empowering individuals to embrace vitality, and forging a collective journey toward a life of balance, vitality, and fulfilment.

Ensuring Uncompromising Quality Through Rigorous Processes

At Life Wise, the pursuit of excellence isn’t confined to manufacturing alone; it commences with meticulous sourcing practices. The company’s unwavering dedication to quality is manifest in its discerning selection of partners – only those with a proven legacy

of delivering potent ingredients earn a place in their network.

Dr Gibbs, the visionary behind Life Wise products, underscores this commitment, stating, “We prioritize collaborations with companies boasting a documented history of producing potent ingredients. This involves meticulous considerations, including the right growth conditions, optimal harvesting timing, and precision in processing to retain vital nutrients.” This meticulous approach guarantees that every ingredient is endowed with guaranteed potency, with many holding patents and supported by human clinical evidence.

To solidify their commitment to quality, every Life Wise product is meticulously crafted within the confines of an NSF-certified cGMP facility in the United States. These facilities adhere to rigorous standards, ensuring the highest level of manufacturing excellence. Furthermore, each product undergoes a stringent third-party testing process before it is dispatched to its fulfilment center.

Dr. Tracy Gibbs Ph.D., the esteemed CoFounder and Chief Science Officer at Life Wise, is a beacon of expertise, wielding over 28 years of experience in formulating some of the industry’s most esteemed products. Mr. Alwin emphasizes Dr. Gibbs’ pivotal role, stating, “Dr. Gibbs has been the architect behind numerous top-selling products, elevating him as a paragon of innovation and quality.”

A defining feature that propels Life Wise’s products to a league of their own is their pioneering utilization of Bioavailability Enhancement Technologies. This cutting-edge approach ensures that each product is an epitome of synergy, with the right molecule seamlessly melded with the optimal delivery system. Mr. Alwin elucidates,

“Our commitment to maximizing benefits from each product is unparalleled. We’re dedicated to delivering results that transcend conventional offerings.”

The potency and efficacy of Life Wise’s products are firmly grounded in science. “We take pride in the scientific validation that accompanies our offerings,” Dr. Gibbs states. He proudly references products with peer-reviewed clinical studies, underscoring their credibility and real-world impact. Additionally, Life Wise holds exclusive rights to molecules backed by an impressive array of global patents and ongoing clinical research, solidifying their position as trailblazers within the industry.

Dr. Gibbs resolutely asserts, “Life Wise has redefined the parameters of quality, efficacy, and value. Our dedication to sourcing, innovation, and scientific validation propels us beyond competition. We’ve set a new standard that others simply cannot match.” This steadfast commitment positions Life Wise as a beacon of reliability, ushering partners toward a journey of enhanced well-being supported by the pinnacle of product excellence.

Confronting the Third-Party IT Challenge

In the intricate landscape of modern business, Life Wise encountered a formidable adversary – reliance on third-party IT management. While possessing control over certain aspects of operations, the realm of technology remained elusive. Mr. Alwin candidly acknowledges, “We were acutely aware that our greatest hurdle would be entrusting our IT management to external entities. The challenge lay in the fact that we could only exert limited influence over third-party technology.”

As foreseen, the journey was marked by trials. Faced with issues stemming from subpar

programmers, unmet commitments, and exorbitant bills for incomplete tasks, Life Wise encountered the tumultuous side of IT outsourcing. However, a serendipitous turn of events emerged. Mr. Alwin received a fateful call from a long-lost associate, James DeFour, a seasoned IT management and software development expert. “Answering our prayers for assistance, James emerged as a guiding light,” Mr. Alwin remarks. Mr. DeFour’s intervention not only rectified existing predicaments but also fortified communication with third-party IT providers, safeguarding the company from exploitation.

The Future: A Pledge to Progress and Purpose

The trajectory of Life Wise is irrevocably bound to a resolute commitment to betterment. From its inception, the company carved a path intertwined with philanthropy, specifically through its collaboration with the Tunnels to Towers nonprofit organization. A profound ethos underscores this endeavour – for every unit sold, Life Wise dedicates one dollar to Tunnels to Towers, an organization that champions a cause close to the company’s heart.

As Mr. Alwin elucidates, “We champion a noble cause – one that resonates within our nation’s borders. We firmly believe that as we nurture the health of our nation, we fortify the foundation upon which global well-being stands.” This principle, succinctly encapsulated as “Heal Thyself,” propels Life Wise’s mission beyond wellness products, acknowledging the symbiotic relationship between the robust USA and its global impact. Tunnels to Towers, a beacon of support for those who have safeguarded America’s strength, finds an ally in Life Wise’s unwavering dedication to preserving the nation’s economic vitality and moral integrity.

Life Wise’s journey, marked by resilience and purpose, stands as a testament to the indomitable human spirit. From the challenges posed by technology’s intricacies to the profound responsibility of fostering domestic wellbeing, the company continues to pave its way forward. In an era where innovation intersects with altruism, Life Wise emerges as a beacon, demonstrating that by weaving a tapestry of excellence, compassion, and empowerment, a brighter future is within reach – a future where well-being is not only personal but extends its embrace to society at large.

From its inception, Life Wise carved a path intertwined with philanthropy, specifically through its collaboration with the Tunnels to Towers non-profit organization

Guiding Individuals to Make their Emotions Work for Them, Instead of Against Them

Justin Bariso, Founder & Principal, EQ Applied

Emotional Intelligence (EI) isn’t a new concept, it’s always been there. So why has it become so important in today’s business world?

I can think of at least three key reasons. For one, even though the concepts of emotional intelligence are simple to understand, they're very challenging to practice. So those who have high emotional intelligence usually stand out in a crowd. That's why we often say that IQ that

gets you the job, but EQ gets you the promotion. And you could say the same for reaching any business goals, also as entrepreneurs—so much of good business requires people skills, and that's what emotional intelligence is all about.

The second reason has to do with a new audience that is just learning these skills. You're right that EI is not a new concept, and time hasn't changed its value. But you constantly have young people entering the

Today there's just so much more appreciation for mental and emotional health than what we've seen in the past. That actually increases the value of EI in the eyes of many

Justin Bariso is an author, speaker, and the founder of EQ Applied, the company that uses simple frameworks to help individuals and teams to grow and practice their emotional intelligence. Discover more at eqapplied.com.

Recently, in an exclusive interview with CXO Outlook Magazine, Justin shared his insights on the importance of Emotional Intelligence (EI) in today’s business world, the inspiration behind establishing EQ, Applied, personal role model, favorite quote, future plans, and much more. The following excerpts are taken from the interview.

My inspiration was finding and filling a gap in the emotional intelligence literature

workforce who don't know much about it, because unfortunately it's still not taught much in school. And truth be told, there are so many from every generation who don't know much about it—I get emails form them all the time.

The final reason is a positive one: Today there's just so much more appreciation for mental and emotional health than what we've seen in the past. That actually increases the value of EI in the eyes of many.

How much of EI is already determined before adulthood? Also, when it comes to the gender, does the research show any specific pattern like women tending to score higher for example?

Those are difficult questions to answer. There is certainly research to support that much of personality and social skills are determined at an early age. But there's a growing body of research that shows just how plastic the brain is, and how much we can learn and adapt, even well into adulthood.

Regarding gender, again, there's research to support men and women handling situations differently in aggregate (for example, how they handle feedback). However, it's important to remember that different facets of emotional intelligence sit on a spectrum. Meaning, everyone has strengths and weaknesses, and a strength in one area can be a weakness in another. That complexity, among other factors, makes emotional intelligence difficult to measure.

What was the inspiration behind establishing EQ, Applied? How do you help business leaders and professionals use emotions to work for them, instead of against them?

My inspiration was finding and filling a gap in the emotional intelligence literature. My goal in the beginning was simply to make emotional intelligence easier to understand through my writing, with real-life examples that people can relate to.

Since then, I've found that there's a lot of value in providing people with frameworks they can use to apply what they learn. So, EQ Applied has really grown into an educational company, with a focus on online courses. Again, the concepts are

not hard to understand, but they are challenging to practice. So those frameworks make it a bit easier. Not easy, mind you, but definitely easier.

Justin, are there any meaningful events in your backstory that helped shape your career path? Yeah, definitely. I mean, my Mom and Dad are quite different in how they handle emotions. They're also culturally very different, with my Mom being Portuguese-American and my father being a first-generation American immigrant from the Philippines. So, from an early age I learned very different skills and cultural values from both of them.

Then, I followed a very different career path: I worked 13 years as a volunteer at a very mission-driven nonprofit: The world headquarters of Jehovah's Witnesses. My first job there was quality checking Bibles as they came off the production line...and later I worked managing teams in various departments.

I learned much of the practical side of emotional intelligence in the workplace— management and motivational skills—in those years. That gave me a very different perspective and skill set that benefited me when I started my own business, coaching and consulting for corporations and small businesses.

Please brief us about your book, EQ Applied: The Real-World Guide to EmotionalIntelligence. Do you have any special message for our readers who are predominantly business leaders, CXOs, and entrepreneurs working in diverse industries?

EQ Applied is a great starter for those who have heard of emotional intelligence but aren't

sure how to develop it in their own lives. I'm a storyteller by nature, so I use stories from the news and from my own life to bring the research to life. I also try to make any advice as practical and actionable as possible, so people can put it to work right away.

Apart from EI, what other top skills should aspiring professionals develop to succeed in the current business world?

First and foremost, critical thinking. After that, industry-specific knowledge.

What is your favorite quote?

"Love never fails."- Bible, 1 Corinthians 13:8

Who is your role model in life and why?

Jesus Christ. He set the standard in how I want to lead my life. And as a Christian, he's my exemplar.

Where do you see yourself in the next 5 years?

Right now, I'm still very much hands-on with running and growing EQ Applied. In five years, I'd like to get it to a place where I'm simply guiding the company's strategy from a high-level, with others handling the day-to-day operations.

That would enable me to spend more time with my wife and four children, who mean the world to me...and also more time with my volunteer work.

What advice do you have for entrepreneurs who are just starting out?

Re your readers, I'd say it doesn't really matter what industry you work in, emotional intelligence will benefit you in every line of work. And it benefits you at home, too, that's what's so great about it. You practice at work, and that can make you better for your family. Then you practice at home, and that can make you better at work. The key is to start practicing...because it takes time to change and improve habits.

Strike the word failure from your vocabulary. You will stumble, sometimes you'll fall...but each mistake is a learning experience and can make you better, if you let it.

Also, remember that everything takes longer than you think it will. It's fine to research and plan, but so often things will go differently than you think, so it's best to just get started and adjust as you go. Just keep trying, learning, and improving.

I'm a storyteller by nature, so I use stories from the news and from my own life to bring the research to life

MOST INNOVATIVE HEALTHCARE COMPANY 2023

Zappix

ELEVATING PATIENT ENGAGEMENT WITH INNOVATION AND CARE

In the ever-evolving healthcare landscape, Zappix emerges as a trailblazer, fundamentally reshaping the patient engagement experience through its advanced Digital Patient Engagement Solution. This sophisticated suite of digital tools reimagines the patient journey and elevates the quality of care, cultivating patient satisfaction and loyalty. Zappix's technology integration into healthcare ensures financial gains and positions hospitals with a competitive edge, propelling patient care to new heights.

At the helm of Zappix's visionary approach stands Yossi Abraham, a seasoned leader with over 25 years of experience within the dynamic High-

Tech industry. With an extensive background spanning pivotal roles in sales, business development, marketing, project management, and overarching general management, Yossi brings a unique blend of expertise to Zappix. His dynamic leadership journey culminates in his current role as President and CEO, where he masterfully leverages his rich experience to guide Zappix toward unparalleled success.

"Zappix's mission transcends mere technology – we're shaping an ecosystem that nurtures meaningful patient-provider interactions," affirms Yossi Abraham. "Our Digital Patient Engagement Solution serves as a bridge, connecting patients with the care they deserve while empowering

YOSSI ABRAHAM, PRESIDENT AND CEO

healthcare providers with the tools to deliver personalized, responsive communication."

The heartbeat of Zappix's innovation is a cloud-based solution that streamlines workflows and enables swift development and seamless integration with EMRs and back-end systems. This integration fuels the foundation for a comprehensive Analytics Suite, arming healthcare providers with insights crucial for informed decision-making. By fostering direct communication channels between healthcare professionals and patients, Zappix transforms conventional interactions into personalized, responsive exchanges.

Guided by a patient-centric perspective, Zappix's Digital Patient Engagement Solution ushers in a new era of engagement. With an emphasis on automation, on-demand access, visual interfaces, and digital experiences, Zappix redefines patient engagement by simplifying and enhancing communication. Drawing inspiration from its revolutionary Visual Self-Service suite, which redefined modern customer service, Zappix channels this expertise to enrich care quality, streamline clinic operations, and redefine the patient experience.

With an emphasis on automation, ondemand access, visual interfaces, and digital experiences, Zappix redefines patient engagement by simplifying and enhancing communication

Empowering Healthcare Transformation

At the heart of Zappix's Digital Patient Engagement Solution lies its ingenious delivery of intuitive OnDemand Apps through HTML5 web applications. This comprehensive suite empowers healthcare providers with an array of tools, including visual scheduling and appointment reminders, pre- and post-procedure instructions, referral management, patient recalls, digital surveys, and digital intake processes. Yossi emphasizes, "Our goal is to empower healthcare providers with the means to bridge the gap between patients and quality care. We bring convenience and efficiency to both parties through these digital touchpoints."

The real-world impact of Zappix's solution speaks volumes – appointment no-shows witness a substantial reduction, while patients receive crucial pre- and post-procedure instructions in a timely manner. Additionally, the patient recall and referral management capabilities help curb patient leakage, ultimately enhancing overall healthcare efficiency. Yossi Abraham underscores, "Through our solution, healthcare providers can streamline operations, ensure timely communication, and cultivate lasting patient-provider relationships."

Zappix's integration prowess extends beyond the confines of its solution, seamlessly integrating with leading EMR systems for secure data transmission in real-time through APIs and batch mode via secure FTP. Furthermore, Zappix's integration extends to IVR systems and call center applications, yielding a holistic patient experience that extends beyond the digital realm.

Yossi proudly states, "The results we've witnessed are a testament to our commitment to innovation and the positive impact we have on the healthcare ecosystem. Our clients are at the heart of our progress, and their remarkable benefits speak volumes."

Indeed, Zappix's impact is felt across the spectrum of healthcare:

● Complex procedure cancellations plummeted from 15% to under 2%

● No-show rates drastically improved, declining from 17% to under 5%

● Automated referral reminders expedited over 65% of appointments, liberating resources and manual efforts

● Digital surveys garnered real-time feedback, eliciting a cascade of glowing 5-star reviews on platforms like Google.

Zappix On-Demand Apps: Elevating Patient Engagement with Seamless Accessibility

In the realm of patient care, the Zappix OnDemand Apps stand as the epitome of ingenuity. Crafted as HTML5 web apps, they deliver a visually enticing interface and offer unparalleled ease of use for patients. Situated at the heart of Zappix's Digital Patient Engagement solution, these apps encapsulate the essence of patient journeys, presenting a host of advantages that redefine the healthcare landscape.

One of the most striking features of Zappix On-Demand Apps is their omnichannel accessibility. Patients can seamlessly connect with these apps through diverse engagement channels. "Our mission is to break barriers and ensure patients can connect seamlessly with their healthcare journey. These apps serve as gateways accessible through various engagement channels, from text messages and emails to QR codes, ensuring that our commitment to accessibility is unwavering," says Yossi.

Gone are the days of cumbersome downloads. The brilliance of the On-Demand Apps lies in

their non-intrusive nature. They elegantly emerge on the default browser of the device when needed, discreetly retreating once their purpose is fulfilled. This simplicity of interaction is a testament to Zappix's commitment to user-centric design.

Flexibility knows no bounds when it comes to device usage. Zappix On-Demand Apps gracefully adapt to various platforms, whether it's a mobile phone, a computer, or a tablet. This universality ensures that patients can seamlessly transition between devices, experiencing uninterrupted engagement.

Fueling this seamless experience is Zappix Studio, a tool that empowers the rapid evolution of On-Demand App content. The traditional barriers of time and cost are effortlessly shattered as updates become a breeze, all while maintaining a fraction of the expense and time investment compared to native apps. It's a testament to Zappix's commitment to agility and innovation.

Operating within the realm of the cloud, Zappix On-Demand Apps embrace the concept of continuity. Changes to the app's content seamlessly synchronize without forcing patients to laboriously download updates or reinstall applications. This ethereal continuity underscores Zappix's dedication to keeping pace with the everevolving healthcare landscape.

The On-Demand Apps also harness the full might of modern mobile devices. From leveraging maps and geo-location services to showcasing high-quality videos and images, enabling picture uploads, integrating intelligent forms, facilitating video calls, syncing with calendars, and much more, these apps epitomize the synergy between cutting-edge technology and patient care.

An unparalleled feature is the On-Demand Apps' capacity to integrate seamlessly with pertinent back-end systems, thereby orchestrating comprehensive patient journeys from end to end.

Zappix's integration prowess extends beyond the confines of its solution, seamlessly integrating with leading EMR systems for secure data transmission in real-time through APIs and batch mode via secure FTP

This seamless integration enriches the patient experience, emphasizing Zappix's dedication to holistic care.

At the core of Zappix's multifaceted solution lies a pivotal component: Patient Education. "Education is empowerment, and our commitment to healthcare extends beyond technology. We foster understanding through visual and digital media by embedding educational resources in our On-Demand Apps. It's about patient empowerment through knowledge," states Yossi.

Streamlined Onboarding Methodology: A Five-Step Journey

Embarking on a journey of innovation and excellence, Zappix introduces a meticulously crafted five-step customer onboarding methodology. At the onset, Zappix's focus is crystal clear: empower clients to perceive their patients as consumers. This transformative shift in perspective paves the way for a more empathetic and personalized healthcare experience. Yossi shares, "Understanding the patient as a consumer is the cornerstone of enhancing patient engagement. It's about creating connections that resonate on a deeper level."

In the subsequent methodology segment, Zappix orchestrates a journey of patient interaction mapping. Here, healthcare providers are guided to map out every touchpoint that patients encounter along their healthcare voyage, spanning from the initial appointment booking to postcare engagement. This meticulous mapping forms the bedrock for a holistic patientcentric approach. Yossi envisions, "Every interaction is an opportunity to make a difference. Mapping touchpoints involves crafting a narrative that speaks to the patient's entire journey."

The journey then takes a pivotal turn toward touchpoint prioritization. Zappix's cuttingedge technology comes to the forefront as high-volume touchpoints are seamlessly automated, streamlining patient interactions and ensuring a consistent experience. This automation-driven precision is a testament to Zappix's dedication to efficiency.

The final step is marked by Zappix's unwavering commitment to continuous improvement. Patient engagement and efficient care delivery are elevated by integrating invaluable patient and staff feedback. This iterative cycle not only underlines Zappix's receptiveness but also positions them as pioneers of patient-driven care. According to Yossi, "The voices of patients and staff are our guiding stars. Continuous improvement is about embracing feedback to shape a brighter future for healthcare."

Security and Excellence in Data Protection

Security and privacy lie at the core of Zappix's operations. The company employs cutting-edge measures to safeguard patient data throughout its lifecycle. Zappix leverages Secure Sockets Layer (SSL) and Transport Layer Security (TLS) protocols, ensuring data's security during transmission. Data stored on servers is fortified using the AES-based encryption algorithm, a testament to Zappix's unwavering commitment to data protection.

Zappix's forward-looking approach extends to the fourth step, where a long-term and phased strategy is implemented to enhance patient touchpoints over time. This strategic evolution is guided by a profound understanding that lasting change is a gradual journey. As Yossi articulates, "Patience and progress go hand in hand. Our phased approach ensures that patient touchpoints evolve in tandem with the ever-changing healthcare landscape."

“Access controls are vigilantly enforced, permitting only authorized personnel to access patient data. Multi-factor authentication (MFA) further fortifies user authentication, ensuring a robust defense against unauthorized access,” states Yossi. Sensitive data finds solace within carefully segregated compartments, with access limited to those with designated roles. This meticulous compartmentalization is a testament to Zappix's meticulous attention to detail.

Zappix's dedication to compliance is evident through its adherence to Health Insurance Portability and Accountability Act (HIPAA) regulations. Patient data's privacy is meticulously safeguarded, with only necessary data collected

Security and privacy lie at the core of Zappix's operations. The company employs cutting-edge measures to safeguard patient data throughout its lifecycle

and stored aligned with client needs. Regular security assessments and penetration testing are routine practices at Zappix aimed at promptly identifying and addressing vulnerabilities.

Charting the Path Forward

Positioned at the vanguard of Customer Experience (CX) technology, Zappix is a dynamic force that thrives on evolution and enhancement, all in the pursuit of expanding the horizons of CX and PX capabilities for its esteemed clientele. The journey ahead is paved with innovation and discovery, where Zappix sets its sights on uncharted domains. The realms of predictive analytics and generative AI beckon as Zappix passionately delves into the unknown, shaping the future through insights yet to be unveiled.

The commitment to advancement reverberates through every facet of Zappix's offerings. The Robotic Process Automation engine is being

enhanced, Proactive Engagement fortified, and digital payment provider integrations enriched, painting a picture of seamless efficiency and unparalleled engagement.

Recent achievements paint a vivid portrait of Zappix's ongoing strides. The introduction of the chat solution stands as a testament to Zappix's dedication to innovation, empowering healthcare staff to communicate effortlessly with patients, transcending traditional barriers, and ushering in a new era of streamlined interaction. A testament to Zappix's commitment to progress, this innovation saves time and redefines communication dynamics.

The future is also heralded by the upcoming Outreach platform—a digital conduit that empowers clients to connect with their patients through email and text campaigns. This leap into the digital realm further emphasizes Zappix's dedication to seamless engagement and patientcentered care.

MOST INSPIRING BUSINESS LEADERS 2023

JDaks

FOUNDER, HEXAGON IT SOLUTIONS

TRANSFORMING BUSINESSES WITH INNOVATIVE IT SOLUTIONS

JDaks, the visionary founder of Hexagon IT Solutions (HITS), boasts an impressive track record as a software engineer with over 15 years of diverse experience spanning multiple sectors, including finance, healthcare, retail, and e-commerce. Before establishing HITS, Daks held a pivotal role as a software development manager at a prominent healthcare technology firm. It was within this capacity that Daks honed a keen awareness of the paramount importance of remaining attuned to technological advancements and discerning their applicability within distinct industry landscapes.

In reflecting upon the genesis of his entrepreneurial journey, Daks acknowledges the formidable hurdle he encountered: assembling

a dynamic team capable of propelling the company's growth while instilling a robust corporate culture. Daks adeptly surmounted this challenge by enlisting top-tier professionals across diverse domains such as software engineering, marketing, finance, and customer service. Collaborating closely with industry authorities, he meticulously devised processes and protocols designed to uphold impeccable work standards and ensure utmost client satisfaction.

At the heart of HITS' inception lies an unwavering vision – a commitment to bridging the divide between technology and commerce. Daks expounds, "We recognized the void that often besets small businesses, hindering them from harnessing the full potential of their

J Daks

FOUNDER, HEXAGON IT SOLUTIONS

digital assets." With this realization driving their mission, HITS endeavors to equip these enterprises with indispensable technological resources, leveraging their profound expertise in software development. Their goal is to furnish clients with innovative, user-centric solutions that optimize efficiency and amplify return on investment, thereby furnishing them with a competitive edge in their respective markets.

Daks underscores the ethos of technological democratization that underpins their approach, affirming, "We hold steadfast to the belief that technology's transformative power should be accessible to all." This principle propels HITS to continually enhance its operational methodologies and remain ahead of the technological curve. A cornerstone of their endeavor lies in cultivating robust client relationships, an objective they passionately pursue through transparent and open communication channels.

At the core of HITS stands a bespoke software development enterprise, proffering a comprehensive suite of IT services and software solutions. Drawing upon over a decade and a half of software development acumen, the company specializes in architecting dependable, scalable, and impregnable software solutions that seamlessly traverse diverse platforms. Guided by an amalgamation of extensive industry acumen and avant-garde technology, HITS is unwavering in its commitment to creating tailored products that harmonize with user preferences and behaviors. Their unyielding dedication to software excellence propels a culture of constant innovation and improvement, cementing their stature as a purveyor of unparalleled client service.

At the heart of HITS' inception lies an unwavering vision – a commitment to bridging the divide between technology and commerce

Bridging the Gap Between Tech and Business

Headquartered in the burgeoning tech enclave of Utah with a robust foothold in Arizona, HITSdistinguishes itself as a paragon of expertise in construction and healthcare software consulting and development, heralding a digital triumph for its esteemed clientele.

With an expansive reach encompassing the finance, real estate, construction, e-commerce, health, transportation, and retail sectors, HITS epitomizes inclusivity through its resolute commitment to making user-friendly technology universally accessible rather than the privilege of a select few.

Daks elucidates the array of services offered by the company, stating, "Our repertoire comprises an array of offerings that encapsulate IT Services, Software Development, Application Development, API Integration services, API Development, Data Analytics, and Cybersecurity." The company's ambitious pursuits come to fruition through pioneering projects, including developing a cutting-edge platform poised to revolutionize in-location advertisements through beacon and BLE technology responders. Furthermore, an innovative analytics platform is under

construction to empower clients to gauge the efficacy of their campaigns.

Beyond the present, HITS is firmly entrenched in a trajectory of perpetual advancement, continuously exploring novel avenues to address the multifaceted requisites of businesses across diverse industries. The overarching aspiration is to preside over the technological vanguard; as Daks explains, "We are resolute in our mission to pioneer a comprehensive suite of IT services, thereby becoming the sole destination for our patrons' technological exigencies."

A seminal milestone in HITS' journey transpired in 2016 with its designation as a Microsoft Partner, a distinction that galvanized the company's ability to proffer innovative and dependable solutions harnessing the cuttingedge offerings of Microsoft technologies.

Looking ahead to the forthcoming five years, Daks envisions HITS ascending to the echelons of an all-encompassing purveyor of enterprise technology solutions. The blueprint includes an unflagging commitment to ceaseless innovation, a perpetually evolving array of products and services calibrated to cater to the capricious contours of customer requirements, and an expansion into untapped markets, notably Europe and Asia. In this trajectory towards

With an expansive reach encompassing the finance, real estate, construction, e-commerce, health, transportation, and retail sectors, HITS epitomizes inclusivity through its resolute commitment to making user-friendly technology universally accessible rather than the privilege of a select few

global recognition, HITS remains resolute in its dedication to superlative customer service and aspires to be the pacesetter in technology and innovation, a steadfast beacon of cutting-edge solutions for its discerning clientele.

Empowering Through Innovation

HITS is an ardent advocate for innovation and quality, underpinning its operational philosophy with a resolute commitment to staying at the forefront of the ever-evolving IT landscape. Daks affirms, "Our unwavering dedication to remaining abreast of the latest trends and technologies fuels our ability to provide top-tier solutions to our clients."

The company's proactive approach to knowledge enhancement is palpable through its investment in ongoing education for team

members. Daks elaborates, "We empower our employees with continuous learning opportunities, such as online courses and seminars, which serve as conduits for staying informed about the most recent advancements in the industry." This strategic investment ensures that HITS' workforce remains equipped with the requisite skill sets to maintain a competitive edge in the dynamic market.

Furthermore, HITS exercises astute vigilance by consistently scrutinizing industry reports and meticulously tracking key metrics. Daks asserts, "Our unwavering dedication to research allows us to discern and anticipate shifts in the market, bolstering our ability to stay ahead of trends." Advanced analytics tools serve as force multipliers, enabling the company to glean profound insights into customer preferences

and behaviors, thereby facilitating the tailoring of services to meet distinctive needs.

At the heart of HITS' cultural ethos lies a fervent belief in the transformative potential of innovation and creativity. Daks enunciates, "We foster a collaborative environment that encourages out-of-the-box thinking." Regular brainstorming sessions serve as crucibles for exchanging novel ideas and viewpoints, nurturing a culture where each employee's voice is valued, and contributions are acknowledged.

An extensive commitment to professional growth and development, manifested through training sessions, workshops, and seminars, further fortifies the foundation for innovation.

The company's commitment to excellence extends to its human resources, with an unswerving dedication to assembling an exceptional team of industry professionals. Daks emphasizes, "We believe that hiring the best individuals and nurturing their growth through consistent training is pivotal in delivering high-

quality, customized solutions." This approach guarantees that HITS is primed to devise tailored responses that align seamlessly with each client's distinctive requisites.

Client feedback is a cornerstone of HITS' continuous improvement efforts. Daks asserts, "We cherish our customers' insights as invaluable resources for refining our services." To harness these perspectives, the company actively encourages clients to leave reviews on reputable platforms like Yelp and Google,

while facilitating direct communication through a dedicated customer feedback form. By methodically analyzing customer feedback and satisfaction metrics, the company remains resolute in its pursuit of optimizing its offerings and bolstering customer experiences.

As HITS charts its course toward the future, its dedication to customer service remains unwavering. The company deftly adapts to market dynamics by harnessing an agile methodology while leveraging sophisticated analytics tools to fathom customer behaviors and preferences. J Daks envisions, "We are committed to an automated and intelligent customer service approach, integrating machine learning and artificial intelligence to provide expedited and seamless experiences." This concerted endeavor coalesces into a singular pursuit – delivering unparalleled customer experiences that substantiate the company's enduring legacy of excellence and competitiveness.

Nurturing a Culture of Growth and Resilience

At the helm of HITS, Daks exemplifies a leadership style that amalgamates an array of indispensable traits crucial for steering a thriving IT Solutions enterprise. His proficiency encompasses an aptitude for meticulous organization and multitasking, a discerning eye for detail, an adeptness at troubleshooting and formulating inventive remedies, and adept communication skills fostering seamless collaboration within the company's internal echelons and among external stakeholders. Daks believes that effective leadership necessitates the capacity to shoulder risks and make resolute

HITS is an ardent advocate for innovation and quality, underpinning its operational philosophy with a resolute commitment to staying at the forefront of the ever-evolving IT landscape

decisions, underpinned by an intrinsic ability to motivate and rally teams toward shared objectives.

Daks underscores the pivotal importance of staying attuned to the ever-shifting technological currents, affirming, "As leaders, we must remain poised on the cutting edge of technology to furnish our clients with solutions that impeccably align with their needs." This steadfast commitment to ongoing education ensures the company remains a lodestar of relevance and innovation in the ever-evolving IT landscape.

Fueling his inspiration are the narratives of accomplished entrepreneurs whose successes and tribulations are compelling catalysts for Daks' pursuit of excellence. He avers, "I am motivated by the narratives of those who have navigated the intricate tapestry of entrepreneurship, leveraging triumphs and setbacks alike as stimuli for personal and professional growth." Daks champions a culture of mutual learning, prizing the wisdom embedded within every individual's journey and advocating for active listening and receptivity.

By methodically analyzing customer feedback and satisfaction metrics, HITS remains resolute in its pursuit of optimizing its offerings and bolstering customer experiences

Daks emphasizes the symbiotic coexistence of hard work and self-care as a testament to his comprehensive ethos. He maintains, "Balance is pivotal – success necessitates vitality and enthusiasm, underpinned by prudent selfcare." This holistic outlook underscores the importance of nurturing oneself amid the demands of entrepreneurial leadership.

Dwelling on the bedrock of positive thinking, Daks exudes optimism and perseverance. His favorite adage, "Don’t wait for the perfect

moment. Take the moment and make it perfect," is emblematic of his philosophy, encouraging a proactive embrace of opportunities while cherishing incremental accomplishments. This tenet resonates as a guiding beacon throughout his entrepreneurial odyssey.

In consonance with his progressive outlook, Daks champions a nuanced perspective on failure. He asserts, "Failure, rather than a setback, is a stepping stone towards enlightenment and progress." Daks deems every failure as an invitation to dissect, analyze, and synthesize insights, thereby fueling the evolution of strategies and decisions. This forward-looking approach fosters trust and openness within his team, enabling them to collaboratively address challenges and amplify productivity.

Daks' evolution as a leader is intrinsically intertwined with his transformative encounters with adversity. A notable instance pertains to an endeavor to infiltrate a new market, met with unanticipated challenges and setbacks. Daks emerged from this ordeal fortified with a newfound appreciation for contingency planning, an acumen he has since integrated into every subsequent project. His experiences testify to the efficacy of learning through failure, nurturing a leadership framework centered on continuous improvement and resilience.

The profound impact of these lessons radiates across HITS, invigorating a culture of introspection, evolution, and dynamic response to change. Daks remains steadfast in his resolve to lead with ingenuity, embrace failures as beacons of enlightenment, and perpetually pursue growth as a leader and as an entrepreneur.

Guiding the Path Forward

In offering guidance to those embarking on establishing their own IT solutions company, J Daks proffers sagacious counsel underpinned by his experiential tapestry. He underscores the quintessential import of meticulous market research as a cardinal precursor to diving into the entrepreneurial realm. "Before taking the plunge, it is imperative to delve into comprehensive market research," advises J Daks, elucidating, "Understanding your potential customer base, their aspirations, requisites, and how best to cater to them forms the bedrock of a robust strategy."

Foreknowledge of the competitive landscape also commands paramount significance. "Equally crucial is a grasp of existing contenders and their operational modus operandi," J Daks accentuates, "This acumen can furnish you with the competitive edge needed to carve a distinct niche for yourself."

Drawing from his own voyage, Daks extols the merits of imbibing insights from the chronicles of triumphant entrepreneurs. "I discovered immense value in immersing myself in books and blogs authored by accomplished visionaries," he reflects. "These firsthand accounts served as guiding beacons, imparting practical wisdom and catalysts for my aspirations."

The digital realm burgeons with resources waiting to be harnessed. "Online courses and seminars emerge as invaluable assets," Daks affirms, "Bestowing the knowledge and skill set requisite for navigating the intricate landscape of entrepreneurship." He urges prospective entrepreneurs to exploit these tools and cultivate a receptive mindset.

Ultimately, Daks underscores that the fusion of perseverance and an open-hearted embrace of available resources can yield boundless possibilities. "Remain resolute and capitalize on the arsenal of resources within your reach," he asserts. "With steadfast determination and unwavering diligence, the horizon is boundless."

Daks' journey is emblematic of the boundless potential latent within entrepreneurial endeavors, poised to propel the aspirations of individuals toward tangible fruition. His narrative is an indomitable testament to the alchemy of vision, determination, and a relentless pursuit of excellence.

Cost of Living: How Retailers can Make the Most of Marketing Budgets

Michael Maslona, Sales Director, Summit Changemakers

As marketers will, unfortunately, know, when the purse strings are tightened, the marketing budget is among the first to be cut. Now more than ever, it is vital that retailers and agencies target those who can, and realistically want, to spend money in such a crisis. Right message, right moments is a very tight line to walk but there are plenty of tips and tricks for marketers who may be feeling overwhelmed with the budgets and scope of work ahead of them.

Given the increasingly competitive nature of digital marketing across most industries, it’s only normal that most clients are becoming more involved in where their marketing budgets are being spent. Previously, there was more freedom to use budgets creatively, whereas now, clients are looking to hold on tighter to those reins and are more risk-averse than in previous years.

So, what impact does this have on the overall campaign and content?

Not only does the cost-of-living impact budget and spending, but it also takes over

campaign messaging as consumers increasingly look for reassurance. For example, they want to know whether the companies they’re buying from have a good returns policy, whether or not they can pay via Klarna or Clearpay, or whether there are any upcoming sales or payday offers they can use. Including these key points in the ad copy can make a real difference to the campaign’s performance, differentiating companies from the competition as customers become more savvy and careful with their purchasing.

This savviness is coming across in the amount of time that consumers are spending researching the perfect products - the so-called exploration phase, where they compare prices and quality across brands, industries, and markets. Over the last year, some industries such as luxury jewellery have seen the time taken in the exploration stage doubling in some industries such as luxury jewellery. This has resulted, in some cases, in longer consideration phases as people are still looking to purchase luxury items but in a more

Michael Maslona has 24 years of experience in the search & performance marketing industry, 19 of which have been within business development. He has headed up sales for leading UK agencies such as Summit, Epiphany (now Jaywing), and Latitude, and partnered with brands including Tesco, Disney, Carphone Warehouse, Rightmove, Silentnight, and The Bank of England. He has extensive digital marketing experience in Search Marketing (SEO & PPC), Paid Social, CRO & UX, Programmatic, and Web Development, and regularly attends industry events to share his knowledge with other business leaders.

Given the increasingly competitive nature of digital marketing across most industries, it’s only normal that most clients are becoming more involved in where their marketing budgets are being spent

considered manner. Consumers are spending this time making sure that they are getting good value deals and that they actually do want the products.

Ultimately, brand messaging needs to have more empathy and to really acknowledge that we’re in a cost-of-living crisis. Brands that take this to heart will reap the rewards and see the most benefit from their marketing budget.

It’s crucial for both brands and agencies to consider how the budget will be most effectively spent, although this is generally best practice, not just in a cost-of-living crisis. Choosing your channels is one of the best places to start.

At Summit, we recommend a full-funnel approach, even when marketing budgets are tight. This might sound counterintuitive, however, with the increasing length of exploration and consideration phases, it is important to be present at every stage of the customer journey. Does this mean that heavily investing in Display, YouTube, and Discovery is the right approach for every retailer?

The answer is yes…and no! This is where Google’s automated advertising technology Pmax can add the most value because of its capability to be path-to-purchase aware. This means that it can show the right ad at the right time, helping move users down the

funnel towards converting while also working towards a ROAS/CPA target.

In addition, there has also been a more recent trend of pulling PPC and SEO more closely together as brands seek to work more effectively and efficiently to maximise shrinking budgets.

Of course, this closer collaboration between channels is a lot easier if the channels are managed within one agency or in-house team, such as the work Summit does for a number of clients. By bringing all areas of digital marketing under one management team, there is greater oversight, better cohesion, and more efficient campaign management across the board.

When it comes to budget spend, the client's goal is king, and any marketing strategies and tactics have to work towards this end. For example, if a client is focused on generating more revenue (as most are!), you need to go to the start and work out how to get there.

Essentially, no money is wasteful, but the most agile strategy is to make all of the channels work together. Having an omnichannel view as opposed to individual strands of activity will be the most efficient way to spend budgets. If you’d like to find out more about omnichannel campaign management, we’re always happy to help.

It’s crucial for both brands and agencies to consider how the budget will be most effectively spent, although this is generally best practice, not just in a cost-of-living crisis

MOST INSPIRING BUSINESS WOMEN 2023

Cristina Sampaio Teixeira

FOUNDER & MANAGING PARTNER, 2A INTERNATIONAL TAX ADVISORS & CO-FOUNDER AND CEO, ASTRIDE

LEADING WITH UNPARALLELED PASSION & VISION

In the dynamic and ever-evolving world of startups and business ventures, women leaders have been leaving an indelible mark with their exemplary leadership and determination. Sheer resilience and ability to adapt to change, navigate challenges, and maintain a growth mindset have been instrumental in their success. One such inspiring business leader, co-author, and speaker is Cristina Sampaio Teixeira. Her extraordinary journey is a testament to her unwavering determination, passion, and commitment to lifelong learning.

Cristina is the founder of 2A International Tax Advisors, with offices in Miami and Sao Paulo, Brazil, and of ASTRIDE, a startup providing 100% digital accounting and international tax services in the US. She specializes in US tax advisory for

international clients moving to, investing or living in the US. In 2017, she was nominated as one of the Women in Tax Leaders in the guide published by International Tax Review. She is also the coauthor of the book “How to Deal with Taxes in the US,” published by the American Chamber of Commerce in Brazil. She has articles published by International Tax Review and was a speaker of Eurofinance (The Economist Group), KPMG and EB-5 conferences in the US and various Latin American countries.

Pivotal Experiences that Helped Shape a Successful Career

Born and brought up in Brazil, Cristina moved to Michigan, US, as an exchange student at the age of 17. Her host family at that time played a huge role

Cristina Sampaio Teixeira

FOUNDER & MANAGING PARTNER, 2A INTERNATIONAL TAX ADVISORS & CO-FOUNDER AND CEO, ASTRIDE

in making the transition experience one of the most rewarding ones of her life. At the age of 21, she started her career as a tax advisor with Arthur Andersen in Brazil. For Cristina, it was an absolute honor to have worked there for 7 years.

At Cisco, Cristina enhanced her knowledge and skills from some of the best leaders. After that, she found DuPont's professional development culture to be extraordinary. Under DuPont’s fast-track development program, Cristina was given a new challenge every two years, allowing her to elevate her leadership potential, inspire confidence, and drive impactful change. Even to this day, she applies the lessons learned from those experiences to manage a large team and work and have a lot of fun while doing it.

Finally, in 2013, Cristina left her job at DuPont and started her first company – a tax consulting firm in Sao Paulo, Brazil. Even though it was hard leaving, DuPont became Cristina’s first client, and, to this day, she cherishes their friendship.

On a personal front, meeting her husband, Rafael and later becoming a mum to two boys, Victor and Tomas, are Cristina’s greatest source of joy in life. Cristina and her family moved back to Miami permanently in 2015.

The Inception Story

While Cristina was running her boutique international tax consulting firm for 2.5 years in Miami, she started thinking of ways to escalate the business while keeping a high standard of service. Her experience at other companies have showed her that no matter how large the companies were, the number of errors and the lack of a standardized process was shocking. On top of that, it was also clear to her how under-serviced international clients were in the US. This brought home the message that automation was the only way to continue growing the number of client services while keeping an acceptable work-life balance. This led her to invite two tech friends to join her to create a digital platform combining what other existing platforms offer in the US, but focused on international clients, as an all-in-one solution. At the end of 2020, ASTRIDE was born as a smart international digital tax and accounting platform offering services to Brazilian individuals investing in the financial market in the US.

ASTRIDE US

ASTRIDE offers the most efficient tax solutions to simplify and optimize the lives of those who wish to invest or reside in the United States. Based on its team’s 28 years of experience, ASTRIDE automates its services to offer agile, secure, and low-cost solutions. The digital accounting and international tax services platform transforms complex international accounting and taxation issues into products capable of guiding which structure is the most intelligent for the clients’ case, allowing them to protect their future and their heirs. “Our mission is to offer intelligent tax structures and all tax & accounting services related to these structures to individuals investing internationally or living abroad at an affordable price,” states Cristina Teixeira, Co-founder and CEO of ASTRIDE.

Moreover, ASTRIDE’s team comprises experienced tech entrepreneurs, accountants, lawyers, and leaders who have come together to make a difference in the US tax accountancy

ASTRIDE offers the most efficient tax solutions to simplify and optimize the lives of those who wish to invest or reside in the United States

One of the qualities that make ASTRIDE US unique is that it is the only tool being developed to provide 100% digital international tax and accounting services

space. They are guided by the principles of ethics, accountability, empathy, industry leadership, technical knowledge, standardization and 100% automation to drive ASTRIDE’s strategic growth and success. The team's fluency in English, Portuguese, and Spanish further enhances ASTRIDE’s ability to serve a global clientele effectively. In a short span of time, ASTRIDE has managed to seamlessly integrate advanced

technologies into its solutions while ensuring they remain user-friendly. The team has achieved this by working on the front-end interface with the user in their native language and by adding non-technical, clear explanations of complicated international tax matters.

What Makes ASTRIDE US Unique?

One of the qualities that make ASTRIDE US unique is that it is the only tool being developed to provide 100% digital international tax and accounting services. In addition, ASTRIDE is known for providing personalized and differentiated services to clients in multiple jurisdictions. The platform asks questions to users, and, depending on their answers, Cristina and her team recommend the best solution to them.

Creating a Culture of Reward & Recognition

As a seasoned leader with a progressive mindset, Cristina doesn’t believe in micromanaging her team. She allows complete freedom to them to utilize their creativity, resources, and experience to help them meet their goals. She also believes in rewarding and recognizing her team beyond financial gains. She bestows credit on every single team member’s effort and dedication to ASTRIDE’s success. Last but not least, she is a big supporter of flexibility, especially for working moms and dads who have another full-time job at home.

Significant Milestone

For Cristina and her team, being able to incorporate an entity in the British Virgin Islands in less than 24 hours while providing a world-class service has been a very significant milestone since ASTRIDE went live 1 year ago.

Commitment to Lifelong Learning

As a lifelong learner, Cristina started her Master of Accounting with an emphasis in US tax at the same time she joined Berkowitz Pollack Brant - BPB, a CPA Firm in Florida, in 2016. She sat for her 4 CPA exams in 4 consecutive months and passed them all, also in 2016, shortly after she joined BPB. Even though it was extremely hard to juggle all while having two young kids at home, the master’s degree allowed her to fast-track her learning of US International tax and fulfill her goal.

For someone who believes that there is no limit to what one can learn and improve, Cristina is excited to start a course at Northwestern - Kellog: AI Applications for Growth this September and also plans to apply to the Stanford Executive Program to continue evolving as a leader in 2024.

Global Expansion Plans

In October 2023, ASTRIDE is launching its second service: Tax and Accounting services for individuals investing in Real Estate in the US. Before the end of this year, Cristina and her team are also launching ASTRIDE in Europe, with the first service being offered for Brazilians interested in moving to Portugal using the Non-Habitual Residency tax regime. Likewise, they look forward to expanding their services to Mexicans and Colombians investing in the US.

A bit further down the road, Cristina sees ASTRIDE as more than a digital tax and accounting platform. “We will be a marketplace, a one-stop shop where our clients can get all they need, including opening bank accounts, obtaining mortgages, getting financial advisors’ referrals, real estate sales associates referrals, among many others,” concludes Cristina.

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MOST INSPIRING BUSINESS LEADERS 2023

James Baker

GUIDING BUSINESSES ON A JOURNEY OF WEB3 TECHNOLOGIES AND DIGITAL REVOLUTION

James Baker, Founder and Lead Consultant of JBT3 is not just a tech guru but a real visionary. With more than two decades of experience, he has helped countless startups grow from mere ideas to profitable product sales. As the driving force behind JBT3, a cutting-edge web3-based software development, and growth service provider, James has played a pivotal role in nurturing startups and small businesses on both sides of the Atlantic, in the United States and the United Kingdom, towards achieving their goals.

Being a tech enthusiast with a knack for spotting the next big thing, James has always been at the forefront of the ever-changing tech world. His in-depth knowledge of how markets

work and what consumers want has played a vital role in helping many startups thrive in a challenging, competitive market.

James's journey into the world of technology traces back to 2006 when he made an important career transition from customer-facing roles in the hospitality industry to a Junior Account Manager position at a prominent UK Value Added Cybersecurity Distributor. James initially had his eyes set on a data security portfolio. However, within just two years, he led a game-changing deal with the UK NHS. This ground-breaking deal covered everything from hardware to software, providing comprehensive data security solutions. It tripled the company's revenue and earned James a well-deserved

FOUNDER AND LEAD CONSULTANT, JBT3

James Baker

FOUNDER AND LEAD CONSULTANT, JBT3

promotion while opening up the chance to grow the organization's team.

His ascent within the company continued, ultimately leading to his appointment as a Sales Manager. In this influential role, James not only oversaw the sales division but also took charge of the marketing teams. This dual responsibility honed his leadership skills and allowed him to make substantial contributions to the company's ongoing expansion.

However, in 2012, James embarked on a daring entrepreneurial journey. Drawing from his extensive background in cybersecurity sales, he founded SecuSol Security Solutions, a growth agency specializing in assisting

James Baker's vision for JBT3 and its embrace of Web3 technologies reflect a forward-thinking approach that places innovation and client transformation at the forefront

innovative cybersecurity vendors in expanding into international markets. This venture proved challenging yet immensely rewarding, as it involved introducing unknown products into new markets and assembling a talented team to bring this vision to life.

As time passed, James saw the opportunity to partner with startups from different fields. This realization prompted a strategic shift, turning his company into a versatile service provider exclusively designed for startups from all industries. Throughout this transformation, James acquired valuable skills in change management, project management, and business analysis, greatly enhancing his ability to deliver outstanding results to clients.

James states, "My journey in the technology industry has been nothing short of thrilling and fulfilling. I've had the privilege of working with exceptional teams, achieving significant milestones, and continually adapting to the ever-evolving tech landscape."

From Hospitality to Tech Sales and Marketing

James's entry into the tech industry was influenced by his past work experience as an assistant manager at a busy hotel. In this position, he was familiar with the complex challenges that characterize the hospitality sector. As soon as he began working at the hotel, his days were filled with diverse tasks, such as greeting guests at the reception, coordinating the preparation of delicious appetizers in the restaurant, and attending to customers at the bar. This job was notorious for its demanding nature, necessitating a versatile skill set and the ability to handle a wide variety of responsibilities with finesse.

What sets James apart is his curiosity and love for technology. He's worked with customers and has always been interested in the tech industry. James knew it was the perfect fit when he saw the chance to start a new adventure. He says, "I thought combining my experience in sales and marketing with my interest in technology would be a great match. It's a chance for me to explore a new field while using the skills I already have."

James was excited to start his new journey and knew that starting at the entry level was the best way to achieve his goals. He understood how important it was to gain a deeper understanding of sales and marketing in the tech industry. He believed that this would open up many opportunities for him in the future. With determination and a positive attitude, he embraced this challenge and saw it as a crucial step towards building a fulfilling career in the ever-changing world of technology.

JBT3's Vision for Web3 and Client Transformations

James Baker's vision for JBT3 and its embrace of Web3 technologies reflect a forward-thinking approach that places innovation and client transformation at the forefront. James opines, "Web3 transcends the realm of blockchain and cryptocurrencies." It encompasses a broader spectrum of principles, including decentralization, privacy, and trust, all poised to redefine how people interact with the internet. JBT3 aligns with this vision and integrates cutting-edge technologies such as AI/Machine Learning, AR/VR/XR, and geo-tagged content into its infrastructure. Moreover, the company is deeply committed to client-driven projects centered around these innovative technologies.

The goal is clear – to create a more immersive and personalized online experience for all. JBT3's excitement about the possibilities Web3 brings is palpable, and they are steadfast in their dedication to realizing its potential. The tangible results of this commitment are evident in the numerous instances where the adoption of Web3 technologies has led to transformative outcomes for JBT3's clients. The company's approach, which involves a close partnership with clients from ideation to product sales, turns abstract concepts into tangible realities.

What sets JBT3 apart is its strategic integration of new technologies, always guided by its core values. At the heart of their approach is a commitment to maintaining strong customer relationships and delivering exceptional service. As James himself emphasizes, "While integrating new technologies, we ensure that they enhance our ability to serve our customers better, rather than compromise the personal touch and attention to detail that sets us apart."

In addition, JBT3 places a premium on the training and development of its team members,

ensuring they possess the necessary skills to harness these advancements effectively. This approach not only upholds the company's core values but also amplifies its capabilities in delivering high-quality customer service. The dedication to research and innovation is evident through their specialized research and development team, which keeps a vigilant eye on industry trends, conducts in-depth market analysis, and explores new technologies. This proactive approach enables JBT3 to identify emerging opportunities and adapt its strategies to maintain a competitive edge.

JBT3's Metrics-Driven Approach and Strategic Business Analysis

JBT3's commitment to a metrics-driven approach and strategic business analysis underscores its dedication to delivering tangible results and staying ahead of the curve in a dynamic business landscape. Measuring the impact of JBT3's solutions is a multi-faceted endeavor encompassing various crucial metrics. These metrics span financial indicators such as

What sets JBT3 apart is its strategic integration of new technologies, always guided by its core values. At the heart of their approach is a commitment to maintaining strong customer relationships and delivering exceptional service

return on investment (ROI) and cost savings achieved by implementing JBT3's solutions.

Beyond financial metrics, JBT3 evaluates key performance indicators (KPIs) associated with operational efficiency, customer satisfaction, employee productivity, and overall business expansion. This holistic approach equips JBT3 to provide clients with a comprehensive assessment of how their solutions drive positive change within their businesses. “We are proud to say that by using a range of metrics, we have a win ratio of 75%

and an average deal duration of seven days,” says James.

A pivotal factor contributing to JBT3's success is its unwavering investment in business analysis teams. This strategic commitment involves allocating ample resources and expertise to this domain, ensuring they are wellequipped to identify opportunities and maintain a competitive edge. JBT3's business analysis teams serve as the vanguard, gathering and analyzing market data, conducting thorough competitive analysis, and closely monitoring

industry trends. This proactive approach empowers them to identify shifts in customer preferences, emerging market trends, and potential threats or opportunities. With this invaluable insight, JBT3 can make informed decisions and adapt its strategies with agility and precision.

Ensuring Sustainable Growth

JBT3's journey toward sustainable growth has not been without its share of challenges, particularly in cash flow and rapid expansion.

James recounts, “The pursuit of business growth and the expansion of our team brought forth increasing infrastructure and overhead costs. Additionally, we grappled with the issue of some new clients not adhering to payment schedules, which led to personal investments in the business.”

In response to these formidable challenges, JBT3 demonstrated its adaptability and commitment to addressing issues head-on. The company initiated a thorough revision of its contracts, emphasizing clear payment terms and stringent deadlines. Furthermore, JBT3 introduced flexible payment plans that allowed clients to meet their financial obligations at a pace aligned with their specific circumstances. These initiatives bore fruit, resulting in a notable decrease in late payments and a more manageable financial situation.

It's worth noting that while occasional instances of late payments may persist, James and the team maintain a steadfast commitment to learning from their experiences. They understand the importance of adapting strategies to ensure sustainable growth and ongoing success for JBT3. “Growing quickly comes at a cost. Make sure to mitigate this as quickly as possible. Otherwise, rapid expansion can bring a business down to its knees,” states James.

Empowering Startups Through JBT3 and StartelSphere

James’ vision for the future of JBT3 is inspiring and symbolic of the company's dedication to nurturing innovation and empowering startups on their journeys to success. He envisions JBT3 evolving into a comprehensive marketplace that serves as a lifeline for startups, offering not only essential resources and tools but also invaluable

JBT3's commitment to a metrics-driven approach and strategic business analysis underscores its dedication to delivering tangible results and staying ahead of the curve in a dynamic business landscape

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connections with investors, mentors, and potential collaborators. This vision encompasses a dynamic ecosystem where innovation is encouraged and thrives.

Central to this vision is the development of StartelSphere, a meticulously curated virtual platform designed to be a launchpad for startups. StartelSphere provides startups with a platform to showcase their innovative solutions, connect with potential buyers, and secure vital funding from investors. James

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explains, “Imagine a colossal virtual exhibition center in VR, where entrepreneurial brilliance takes center stage. With StartelSphere, your startup's success knows no bounds. Startups, investors, and senior leaders should sign up and join us on this journey.” The forwardthinking vision of James and the creation of StartelSphere exemplify his dedication to fostering innovation and providing startups with the tools and connections they need to succeed.

Shaping Corporate Culture: Time to Leverage Science, Technology and Data

Nicolas Petit, Founder, Humanize & Co-Founder, Teamersive

In your opinion, why should leaders cultivate a data-driven culture for their businesses? What are its keys benefits?

Management theories were elaborated in times when data was not available to properly test and validate scientifically. With the rise of the internet and the incredible explosion of computing power, we are encountering a real data revolution. For business leaders, this means that they can no longer rely on

old theories and need to embrace the almost endless opportunities that the data they now have at their disposal is opening for them. Where in the past, leaders were relying on instinct and gut feeling to make decisions, they can now have access to real time hyper complex analysis. This is super impactful in countless business areas. Of course, to optimize production lines, decrease variability and errors in manufacturing processes, in

I believe that data will be the superpower of successful companies not so much because it will help them optimize their products or productivity levels, but because it will help them shape the cultures they need to outpace and beat competition

Nicolas Petit is a seasoned executive, with 25 years’ career in the Pharma industry. Nicolas founded “Humanize” in 2021, a consultancy aiming at developing human centric workplaces through technology and data. For 4 years before that, he was Senior Director of Culture Transformation at GSK Vaccines, where he implemented a Viral ChangeTM novel approach to shape the culture of the company globally. Nicolas held various management positions in marketing & sales, R&D and manufacturing. He owns 2 masters (Management, Data Science), and is an alumnus of INSEAD on AI in business. He is also an internal executive coach, a facilitator for the Human Performance Institute, a black belt, and an agile coach.

optimizing supply chain etc., but this is no news everyone would expect data to be central in those areas. But data is now also revolutionizing areas where it was so far not used so much, contributing to increased speed of execution and automation, but also opening brand new fields of business improvement. Think about office space optimization, hyper-customization of customer loyalty programmes, procurement strategy, pricing tactics, employee engagement endeavors etc. The one I personally am super interested in is company culture shaping. I believe that data will be the superpower of successful companies not so much because it will help them optimize their products or productivity levels, but because it will help them shape the cultures they need to outpace and beat competition.

What was the inspiration behind establishing Humanize? Tell us about its mission and vision.

Humanize is a consultancy established in 2021. Humanize helps its clients to shape their culture to be future ready and achieve superior business performance. How? By helping define and quickly spread the daily behaviors needed to support business ambition. The experience of its consultants in culture shaping is essential, but the secret sauce lies in 2 other data driven characteristics: 1) know how in leveraging behavioral science to activate informal networks and group dynamics, 2) a strong appetite towards the use of data, graph theory, modern statistics and predictive analytics.

Our 4 step approach (www.1234humanize. com) is backed up by behavioral research

I make sure to have several of these projects ongoing in parallel to my main activity, so that in tough times, I can rely on them to get what I need to keep going

on group dynamics and consists on focusing effort son 5 key dimensions that create the right environment for behaviors (culture) to change at scale: a refreshing new approach to communication, authentic committed leaders, active informal influencers, clever reinforcing mechanisms and streamlined supportive processes.

The mission behind Humanize to bring humanity back in the center of organizations, i.e. re-humanize the workplace. Our approach and mindset is very different to what you are used to see with traditional consultancies. We combine the use of data, science technology with a rare attention to people and relationships. Hence our motto: data driven culture transformation.

You are also a Co-Founder of Teamersive. How does this platform enable teams & individuals to unleash their full potential?

Teamersive (www.teamersive.be) is a transformational one-day experience that combines data and behavioral science with virtual reality and professional coaching to help teams optimize their level and nature of interaction. Teamersive’s vision to make teams and their leaders stronger in the face of uncertainty, more performant and resilient during crisis, and more robust over time to be able to thrive in a volatile World with a constant and increasingly rapid flow of crisis and complex ambiguous problems to solve.

Human centered and tech powered, this experience (today only in Brussels) is unique in the World, because it is grounded in actual observed and measured behaviors (what people do) rather than based on surveys (what

people say). The basic principle is simple: teams of 8 to 12 are immersed in a virtual reality stressful scenario several times during the day. These scenarios are a metaphor of real life uncertain, volatile and complex situations that the team is facing and needs to solve. During each experience, hard and soft behavioral data are gathered and analyzed in real time. Within seconds, dashboards are generated and played back to the team. The team is compared with other teams, its characteristics displayed. This is super powerful to trigger constructive discussions on actual team dynamics and find pragmatic solutions and concrete actions that will impact the performance, resilience and robustness of the team for good. The Teamersive experience is facilitated by expert team coaches with long industry and management experience, using collective intelligence techniques.

How do you lead and motivate your employees to ensure that they remain productive?

Of course, there are many models we can tap into to give a well-articulated answer to this question. To me, management is about being a rainbow human. People will tend to follow someone who inspires them, and they feel close to. That means 1°) RED. relentlessly try to be the best version of yourself. Generously serve people without expecting anything in return (helping, developing, coaching, with dedication). 2°) YELLOW. follow your dreams and your heart, and let it show to contaminate others (vision, inspiration). 3°) GREEN. connect with authenticity. Watch and learn from others (listen, be open and vulnerable). 4°) BLUE. step back and learn

from your actions and behaviors (humility, curiosity, reflexivity).

If you could turn the time, what would you love to do in regard to your business?

I fell too quickly into the “technician” trap. I fell in love with my product & service, wanting to dig even deeper into the data, into the tools and the technicalities of behaviour change etc. It is super interesting and intellectually highly rewarding to be doing this. Yet, to be a good entrepreneur, you need to see yourself as a balanced incarnation of both a “technician” and a “manager”. We tend to focus on the “technician” part, i.e. the content of what we offer. And we fail to spend enough time on describing and standardizing our practice to make it scalable and be able to sell it at a later point. That second part is the real secret of entrepreneurship and what makes it a successful sustainable business. I wish I had accepted less contracts (it was so tempting) and started less projects (do I have too many ideas and too much enthusiasm?) in order to intentionally invest more time into describing and standardizing my practices.

What keeps you going even in hard times?

During covid, I had lots of time to think about how to reinvent myself. This is where I discovered that a great day for me was a day where I could combine 3 things: connections, achievements, and learning. As long as I have those 3 elements, I am fine. When my business was not yet taking off, I managed to get the very same ingredients through music:

connected with new musicians who became my friends, delivered my first rock concert as a drummer, learning tons on myself and my limitations in the process.

I make sure to have several of these projects ongoing in parallel to my main activity, so that in tough times, I can rely on them to get what I need to keep going.

Then of course, my mission in life of reenchanting / re-humanizing organizations is so much bigger than mine that it helps me put life events and hiccups in perspective.

Where do you see Humanize and Teamersive in the next 5 years?

I think the culture transformation consultancy will gradually become a side product of Humanize. In 5 years, Humanize will have developed into an integrated business offering universal everyday digital tools that will impact humanity in organizations. By then, our unique approach to developing humanity in organizations using data will have been copied and replicated by several other players around the globe. If we achieve that, our success will be full.

As for Teamersive, I think we will revolutionize learning and training for teams and the industry of team dynamics. In 5 years, technology will have evolved so much that we will be able to offer the service directly at the customer’s place (today you still need to go to a specific place to have this experience). Another few years, and people will not even believe that we one day we used to conduct team dynamics diagnostics and workshops based on static questionnaires and boring surveys rather than with real time behavioral data.

MOST INSPIRING BUSINESS WOMEN 2023

Saray G. Uribe

NAVIGATING CHALLENGES WITH RESILIENCE AND BUILDING TRUST WITH EXPERTISE

Saray G. Uribe's journey in the insurance industry began as a front desk staff member at a reputable agency in Charlotte, North Carolina. However, she didn't stop there. With her license in hand, she became passionate about insurance and dedicated herself to furthering her knowledge in the field. Her focus shifted to commercial lines, where she diligently served customers in the construction industry, honing her expertise along the way.

Saray's entrepreneurial spirit was sparked by a growing demand for insurance services among Hispanic clients in the construction industry in the Carolinas. She founded CharSan Insurance & Consulting LLC to bridge the communication gap and provide culturally sensitive services to this community. By establishing a bilingual agency,

she aimed to offer customized solutions in both English and Spanish. Saray shares, “By bridging language barriers and catering to their distinct insurance requirements, we aimed to create a more inclusive and accessible experience for this community.”

CharSan Insurance’s core mission centers around supporting the community, focusing on individuals grappling with language barriers, notably the Hispanic community. “We are dedicated to assisting both our community members and those involved in the construction industry in obtaining proper protection and fulfilling insurance prerequisites essential for securing larger projects,” shares Saray. At the heart of CharSan Insurance’s values is a dedication to maintaining integrity and providing

AGENCY OWNER, CHARSAN INSURANCE & CONSULTING LLC

exceptional service to its clientele. The company’s ultimate goal is to solidify its reputation as the go-to, dependable source for insurance needs within their community.

Tailored Insurance Solutions for Diverse Industries

Today, CharSan Insurance offers a comprehensive suite of commercial insurance options designed to meet the distinct needs of various sectors, not limited to but prominently including the construction industry. Their portfolio includes general liability, workers' compensation, commercial auto, commercial umbrella, contractors’ equipment, commercial properties, and professional liability coverage. These offerings are meticulously customized to suit the requirements of their diverse clientele.

In addition to its robust insurance offerings, CharSan Insurance provides invaluable insurance consulting services that cater to a broad spectrum of needs. They assist startups embarking on business ventures and extend their expertise to large contractors engaged in complex operations involving subcontractors and builders. Furthermore, they offer valuable assistance with audit processes and more. Saray shares, “Recognizing the uniqueness of each customer, we dedicate ourselves to thoroughly analyzing our client's specific

needs, enabling us to refine and tailor our services accordingly.”

CharSan Insurance distinguishes itself from other agencies through personalized bilingual service, industry-specific expertise in construction, and an innovative edge that anticipates market trends. “Our tailored approach, deep industry knowledge, and forward-thinking solutions set us apart in providing a comprehensive and unique client experience,” states Saray.

At CharSan Insurance, the fundamental principle revolves around recognizing the uniqueness of each customer and their specific needs. Here, the policy issuance process is anything but a hasty, one-size-fits-all transaction; it's a thoughtful endeavor, distinct from grabbing

the first loaf of bread off the store shelf. Saray explains, “Our customers are not just purchasing protection; they are acquiring the right protection tailored to meet the requirements set forth by the contractor, which ultimately enables job creation for our clients. This sometimes involves reaching out to the contractor to gather their specific requirements, ensuring that we fulfill all necessary criteria.”

Guiding Values for Excellence, Empathy, and Innovation

Saray holds excellence and integrity as foundational elements of CharSan Insurance's core values. Her commitment extends to a continuous quest for opportunities to elevate the quality

CharSan Insurance’s core mission centers around supporting the community, focusing on individuals grappling with language barriers, notably the Hispanic community

of their work while upholding unwavering standards of integrity. “Empathy is a fundamental value within our company. Each customer brings their own story, background, culture, and distinct needs,” says Saray. Recognizing that CharSan Insurance's customers are not mere statistics, but businesses and families relying on their income sources, maintaining a sense of empathy and connection is an enduring priority for Saray.

Adaptability is another cornerstone of CharSan's philosophy. Saray explains, “In a dynamic insurance market, our customers' needs evolve continuously in response to varying conditions. We must remain versatile, ready to embrace new markets, and flexible in our approach to ever-changing processes.” Expertise also holds a fundamental position within the company's values. She adds, “In an ever-evolving insurance landscape, we adapt and grow. Our commitment is to attain mastery in our service areas. The insurance industry is boundless, and the more we delve into it, the more we recognize the vast knowledge yet to be acquired.”

Lastly, innovation is a fundamental commitment at CharSan Insurance. Saray and the team recognize the importance of

continuous evolution, regularly adapting their processes and work methods and embracing reinvention. This ethos has been embedded in the agency's culture since its inception. As the industry evolves rapidly and the demand for specialized insurance solutions intensifies, CharSan Insurance continues to innovate, developing new processes to serve its customers better.

Responding to the Challenges

Within CharSan Insurance, Saray identifies resilience as one of her core traits, mirroring the challenges posed by the current hard market conditions in the industry. She says, “We've faced an interesting challenge tied to unexpected rapid growth. This forced us to adapt our processes continuously, implementing new methodologies to better cater to our customers.” Saray attributes much of her success to the quality of resilience. Since the agency's inception, she has encountered her fair share of setbacks, and not every day has been easy. What has been pivotal to her accomplishments is an unwavering commitment to her long-term goals, an ability to maintain hope even during

Today, CharSan Insurance offers a comprehensive suite of commercial insurance options designed to meet the distinct needs of various sectors, not limited to but prominently including the construction industry

challenging times, and the capacity to adapt to new obstacles.

Vision is another attribute she contributes to CharSan Insurance, which extends beyond conventional goal-setting and future projections. It involves a dynamic process of studying the challenging market environment and making

well-informed strategic decisions. Saray and her team anticipate market shifts and emerging trends, understanding their potential impact on both the industry and the clients they serve. “A major contributing principle to my success is the pursuit of continuous learning and expertise in my field, recognizing that knowledge is a powerful asset.”

Furthermore, strategic thinking has proven instrumental in navigating challenging situations and fostering the growth of CharSan Insurance. The ability to adapt to the ever-changing landscape of the world, evolving needs, and dynamic business strategies has also been

pivotal in Saray’s journey. “Numerous online platforms, such as websites, podcasts, blogs, webinars, conferences, and conventions, offer valuable insights into the latest court cases, updates in insurance coverages, industry developments, news, upcoming regulatory

changes, and legal matters. Staying wellinformed empowers you to make informed decisions and offer more effective advice to your customers,” shares Saray.

Adaptability is unquestionably a quality Saray brings to CharSan Insurance. In an industry marked by constant evolution, they continuously implement new strategies to remain at the forefront. The challenges presented by COVID-19 compelled them to adapt to new scenarios swiftly, demonstrating their resilience and flexibility. Saray says, “In the case of COVID-19, our automated processes played a crucial role in managing

the workload when manual operations were hindered.”

Looking ahead to the next five years, Saray envisions significant growth for CharSan Insurance. Beyond expansion, she sees the company taking on a more active role in community outreach and customer education. “The idea of engaging in educational initiatives has long been a personal aspiration, and it seems to be a promising new service that CharSan is exploring for the future,” shares Saray. Undoubtedly, Saray’s vision reflects her commitment to not only providing insurance solutions but also fostering knowledge and empowerment within their community.

Within CharSan Insurance, Saray identifies resilience as one of her core traits, mirroring the challenges posed by the current hard market conditions in the industry

MOST INSPIRING BUSINESS LEADERS 2023

Mark Weithorn

NAVIGATING REAL ESTATE'S DIGITAL FRONTIER WITH A BLUEPRINT FOR MODERN SUCCESS

Mark Weithorn, the visionary Founder & CEO behind DPI Showcase Web Sites, embarked on a remarkable journey that seamlessly merged his passion for marketing and commercial photography with a keen eye for innovation. Armed with a degree from the prestigious Fashion Institute of Technology, Mark's career trajectory has been nothing short of impressive.

In his early days as a commercial photographer, Mark honed his craft, specializing in the art of product photography. However, his entrepreneurial spirit soon led him to new horizons. Teaming up with likeminded individuals, Mark became a pivotal

partner in Khameleon Communications, an advertising agency renowned for its expertise in product development.

It was during this phase of vertical growth that DPI, an acronym for Digital Printers International, entered the scene. DPI started as a digital printing company with a unique niche— providing invaluable support to Realtors through postcard mailings. As Mark Weithorn fondly recalls, "DPI was originally Digital Printers International, headquartered in the vibrant landscape of North Miami Beach, Florida. One of our standout specialties was crafting postcard mailings tailored specifically for Realtors."

As the company grew vertically, DPI boldly ventured into a new realm: the creation of cutting-

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edge websites tailored for Realtors and brokers alike. Mark vividly recounts a pivotal moment in 2004 when destiny intervened at a Realtor's trade show in Atlanta. There, he crossed paths with a dynamic young programmer who had already devised an ingenious website system catered to Realtors. It was an instant synergy. The duo dedicated six months to retooling and enhancing the system, ultimately launching a visionary marketing campaign targeting Realtors nationwide.

However, as the technological landscape continued to evolve, the printing industry faced a decline while the website division soared to new heights. In 2008, Mark made a strategic decision, divesting the printing division and rebranding the company under the distinguished banner of DPI Showcase Web Sites. Today, a staggering 19 years of consistent growth underpins the remarkable journey of DPI Showcase Web Sites, a testament to Mark’s unwavering commitment to excellence and adaptability.

Exceptional Customer Service: A Cornerstone of DPI's Success

In the fast-paced world of technology, where automated systems and distant interactions have become the norm, DPI Showcase Web Sites stands apart with an unwavering commitment to exceptional customer service. As Mark succinctly puts it, "Customer service is at the heart of our operations."

In an era where many tech companies resort to minimal customer engagement, often hidden behind impersonal emails and telephone bots, DPI takes a different path. Here, every client is assigned a personal web designer, ensuring a dedicated point of contact for edits, queries, and concerns. Beyond this, DPI goes the extra mile

Today, A staggering 19 years of consistent growth underpins the remarkable journey of DPI Showcase Web Sites, a testament to Mark’s unwavering commitment to excellence and adaptability

by arranging training sessions via Zoom, where Realtors are guided on effectively utilizing their websites, leveraging social media, and gaining valuable insights into lead generation. It's a personal touch that truly sets DPI apart.

DPI's commitment extends beyond the surface, with a focus on making technology accessible and enjoyable for both Realtors and their clients. Before implementing any new feature, the company asks a crucial question: "How can we make this process more efficient and user-friendly?" Unlike competitors offering one-size-fits-all templated websites with dated technology, DPI recognizes the uniqueness of each Realtor's style and niche, tailoring solutions accordingly.

Moreover, in acknowledgment of the challenges faced by Realtors in a dynamically changing real estate landscape, DPI has taken a proactive step by waiving all setup and design fees. Mark emphasizes, "Realtors are hardworking individuals, and we aim to support rather than burden them."

The underlying philosophy at DPI can be summed up in the KISS method – "Keep IT Systems Simple." DPI's website systems are designed with simplicity in mind, ensuring that even non-technical users can navigate them effortlessly. This approach prevents frustration and ensures that Realtors make the most of their digital tools.

What truly sets DPI apart is its integration of cutting-edge technology, including automated AI features. For instance, when a client expresses interest in a property and clicks on "Contact Agent," the Realtor receives an email and text alert instantly. The client is seamlessly entered into the client management

system (CRM) and starts receiving automated updates, such as daily emails with new listings and informative newsletters. Realtors, in turn, receive alerts when clients browse properties on their websites. This level of automation not only streamlines operations but also frees up valuable time for Realtors.

In a landscape where part-time Realtors make up a significant portion of the industry, DPI recognizes the importance of a professional online presence. As Mark points out, "A proper website is the first step in convincing potential clients that you're a legitimate Realtor. An effective online presence is non-negotiable in today's digital age."

Challenges persist, including the fact that most clients begin their real estate searches on platforms like Zillow or Realtor.com, which often feature competing agents' information. DPI's strategy aims to shift this dynamic by encouraging clients to conduct their real estate searches directly on the Realtor's website, thereby enabling Realtors to maintain control over their client relationships.

Customer support remains a linchpin of DPI's success story. Mark aptly states, "Creating a website is akin to building a fancy car; it's useless if it just sits in the garage. It must be driven, or in our case, used." In an age where client interactions are increasingly relegated to automated systems, DPI stands out by answering the phone and engaging directly with clients.

Furthermore, recognizing the knowledge gap in the real estate industry, DPI has taken proactive steps to educate Realtors. For 25 years, Mark has been teaching marketing classes, sharing invaluable "how-to" knowledge on lead generation and client service. The company's

YouTube channel, featuring "Two Minute Tech Tips" videos, is a testament to its commitment to empowering Realtors with the skills they need to thrive.

Creating Seamless User Experiences: The Art of Automation

In the ever-evolving world of technology, Mark and DPI Showcase Web Sites are on a mission that might seem paradoxical at first glance: to make complex processes simpler. This is a testament to their commitment to providing Realtors and their clients with the ultimate user experience.

The conundrum they face is that simplifying user interfaces and automating tasks often require intricate programming. It might appear counterintuitive, but as Mark astutely observes, "From a programming standpoint, it's much

easier to let a person manually drive a car. However, the sheer volume of programming behind features like cruise control or selfdriving vehicles is immense."

DPI's primary objective is to automate as much as possible, firmly believing that a seamless user experience is the cornerstone of success. Marks shares, "To make your program easy to use, in our case, for Realtors and their clients, demands an immense amount of programming prowess."

In the challenging arena of search engine optimization (SEO), where giants like Zillow and Realtor.com dominate the first page of Google for popular search terms like "Miami Homes For Sale," DPI recognizes the uphill battle that average Realtors face in achieving top rankings. These behemoth companies boast substantial budgets to secure their positions.

DPI's website systems are designed with simplicity in mind, ensuring that even non-technical users can navigate them effortlessly

In the ever-evolving world of technology, Mark and DPI Showcase Web Sites are on a mission that might seem paradoxical at first glance: to make complex processes simpler

However, DPI refuses to leave Realtors to fend for themselves. Instead, they offer innovative tools and comprehensive training on alternative marketing strategies, empowering Realtors to navigate the digital landscape effectively.

For instance, DPI automates blogging for its clients, strategically placing text on their websites that search engines can readily index. Furthermore, these articles are automatically shared on LinkedIn, and with a single click, Realtors can effortlessly post them on Facebook. This multifaceted approach not only enhances online visibility but also sidesteps the high costs associated with securing prime positions on platforms like Zillow.

Staying Updated with Technological Shifts

In the fast-paced world of real estate technology, DPI Showcase Web Sites has not only adapted to change but embraced it as a driving force behind its success story. Their journey began long before the advent of the Internet Data Exchange (IDX) system, a time when Realtors faced the cumbersome task of manually inputting listings onto their websites, effectively using them as digital business cards.

However, when the IDX system emerged, DPI immediately recognized the transformative potential it held and swiftly integrated it into their websites. This proactive approach allowed Realtors to automate listing updates, providing a seamless and efficient browsing experience for their clients.

Mark understands that the key to success in the realm of technology is perpetual evolution. He emphasizes, "Never rest on your laurels. We are constantly adding or upgrading features." This commitment to

progress has been recently exemplified by DPI's enhancements to its Customer Relationship Management (CRM) system, incorporating more automated and AI-driven functions. Additionally, they have improved the visibility of properties in search results, continually refining their offerings.

Over the years, DPI has amassed an extensive database featuring thousands of new and existing developments, complete with floor plans. Remarkably, they have managed to maintain a consistent monthly subscription fee for Realtors while continuously enriching their services. This approach not only simplifies the Realtor's experience but also eliminates the need for multiple costly subscriptions.

As they look ahead, DPI is embarking on an exciting new venture—the creation of AI widgets that seamlessly integrate into their system. These innovative tools are designed to empower Realtors, equipping them with automated resources to enhance their salesmanship.

In a landscape where online options for property research are abundant, with platforms like Zillow and Realtor.com taking the lead, DPI's goal is clear: to recapture potential clients and redirect them towards their Realtor's personalized website. By offering an array of AI-driven widgets and tools, DPI aims to provide both Realtors and their clients with an enriched transaction experience.

AI is undeniably the new frontier in real estate technology, and DPI is at the forefront of this transformative wave. Their commitment to staying at the cutting edge of innovation ensures that Realtors and their clients will have access to state-of-the-art tools and resources, ultimately reshaping the way real estate transactions are conducted.

As they look ahead, DPI is embarking on an exciting new venture the creation of AI widgets that seamlessly integrate into their system. These innovative tools are designed to empower Realtors, equipping them with automated resources to enhance their salesmanship

A Dream Team: The Heartbeat of DPI's Success

Behind every successful business, there is a cohesive team that orchestrates its triumphs. Mark Weithorn, the driving force behind DPI Showcase Web Sites, recognizes the paramount importance of collaboration and teamwork in achieving their goals. As he aptly puts it, "Running a successful business is a team effort. No one can do it by themselves."

Drawing a parallel to the intricacies of managing a warehouse, Mark highlights the ripple effect that even a minor oversight can have throughout an organization's hierarchy. In the tech-driven world of DPI, this principle holds true. DPI boasts a formidable team consisting of programmers, web designers, and dedicated customer support professionals, all united by a shared vision and commitment to excellence.

One of DPI's secret weapons is its daily production meetings, where ideas flow freely, and the focus remains on continual improvement. It's within these discussions that the team collaboratively explores how to enhance their product further. This commitment to continuous refinement has resulted in a product that not only meets but exceeds the evolving needs of its clientele.

In the tech industry, where both technology and market conditions undergo constant flux, the role of a CEO extends beyond traditional boundaries. Mark embraces this multifaceted role, emphasizing the need to stay attuned to the shifting environment. Monitoring industry trends and responding with agility is paramount in navigating the ever-changing landscape.

Mark aptly concludes, "Part of being the CEO is to keep your ear to the ground, looking for changes in the environment, and then changing course as needed."

The Technology of Customer Loyalty and How Bitcoin and Lightning are Changing the Landscape

Steve Schroeder, CEO/Founder, Twitter Fundraising

In the ever-evolving world of commerce, customer loyalty programs have become a pervasive tool for businesses seeking to foster enduring relationships with their clientele. From frequent flyer miles to points accrued with each purchase, these programs permeate our everyday transactions, ostensibly offering value in return for loyalty. However, upon closer inspection, one begins to discern striking similarities between these loyalty programs and the broken fiat system, our prevalent monetary order.

This article aims to unravel the complex web of customer loyalty programs, highlighting their inherent confusions and the way they subtly mirror the defects of the fiat currency system. Just like how the value of fiat money is vulnerable to shifts by monetary decree, loyalty points and miles suffer from analogous

fluctuations, often leaving consumers in the dark. This uncertainty and inconsistency reflect a kind of 'hidden inflation,' where the actual worth of these points becomes an enigma wrapped in convoluted math.

Moreover, the opaque, closed-source nature of these systems draws another parallel, reminiscent of our conventional financial world, where transparency is often sacrificed for control. The conundrum is further complicated by data privacy concerns, as instances of data theft and misuse become increasingly commonplace.

Lastly, we delve into the limitations that inhibit the optimal use of these loyalty programs, from the inability to transfer or share benefits with others, to the absence of a streamlined communication channel with the specific business locations, and even the

Steve Schroeder is the founder and CEO of Twitter Fundraising, Smart Community Technologies, DeCoy (Decentralized Customer Loyalty) and FAAST (Fundraising as a Service Technologies). All companies are focused on expanding the bitcoin ecosystem around the world. Steve has been in the customer loyalty space for over 20 years. Long before Bitcoin, Steve was devising a custom currency in the form of USD rather than points, miles or stars but after learning about Bitcoin the asset in 2019 and then spending considerable study on the subject over the past 3 years, Steve’s passion is helping others and using his past experience to create a fun, easy, and lucrative way for people to secure their own digital asset and learn how to hold property rights for their families which can’t be confiscated or inflated away.

Just like how the value of fiat money is vulnerable to shifts by monetary decree, loyalty points and miles suffer from analogous fluctuations, often leaving consumers in the dark

insufficient training provided to employees expected to assist customers navigating these intricate systems.

Join us as we delve into the intricacies of these loyalty programs, shedding light on their systemic flaws and offering thoughtprovoking comparisons with the global fiat system. We invite you to embark on this critical exploration, challenging you to reconsider the true value of your points and miles, and to question the systems in which we place our trust and loyalty.

The Case for Brand-Specific Currency Over Points, Stars, or Miles

Imagine a world where, instead of earning points at Chick-fil-a, you accumulated Chickfil-a money. Envision a scenario where

Starbucks didn't reward you with stars, but with Starbucks currency, and United Air Lines compensated loyal customers not with miles, but with a dedicated airline currency. What difference would this shift make, and how might it revolutionize our engagement with customer loyalty programs?

One immediate and significant change would be the elimination of the all-too-common confusion surrounding these programs. Take, for example, the present scheme at Chick-fil-a: for every dollar spent, you earn 13 points. But it requires 800 points to redeem an eight-piece order of chicken nuggets. The math involved in calculating your spend-to-reward ratio can be mind-boggling and certainly isn't consumer-friendly.

Now, let's reimagine this scenario. Instead of accruing points, each purchase earns you Chick-

The current system thrives on its confusing redemption strategies, creating a smoke screen that cloaks the actual value of rewards

fil-a currency, usable only at Chick-fil-a, just like the points system. The difference? Transparency and simplicity. For every $10 spent, you receive $1 in Chick-fil-a currency, instantly comprehensible and easily comparable to your cash spend. No more complex conversion rates, no more confusion.

Before we dive deeper into the dynamics of customer loyalty programs and their striking similarities with the problematic fiat system, let's pause and reconsider our rewards experience. Let's explore the possibilities of transforming the space with a focus on clarity, straightforwardness, and user-friendliness, by adopting a brand-specific currency model over an ambiguous points-based system.

The Intricacies of Current Loyalty Programs: Unmasking the Lack of Transparency

Why, then, have we not already seen this shift towards a straightforward, transparent approach to customer loyalty? The answer lies in the inherent opaqueness of current systems and the advantages it provides to businesses such as Chick-fil-a, Starbucks, or other entities employing point, star, or milebased systems.

This veiled complexity allows these companies to obscure the reality of how they value their customers. Concealed within a labyrinth of points, stars, and miles, they create the illusion of value, masking the minimal rewards they're actually offering in exchange for customer loyalty. The truth, when laid bare, may appear less than flattering, even insulting, considering the term 'customer loyalty.'

The current system thrives on its confusing redemption strategies, creating a smoke

screen that cloaks the actual value of rewards. Consequently, what is marketed as a customer loyalty program might be providing you with far less than you assume. Faced with intricate calculations and a lack of viable alternatives, customers often settle for these confusing rewards, unable to discern their true worth.

However, the landscape is changing. For brands that genuinely value their customers and wish to set themselves apart, there are far more effective and straightforward reward mechanisms in the offing. These are not only simpler and more valuable for customers but could potentially be less costly for the business compared to the existing convoluted systems.

Introducing the Currency Revolution in Customer Loyalty Programs

Picture this - you've just received Chick-fil-a currency as a reward for purchasing chicken nuggets. Now, instead of trying to decipher the value of 85 points or 75 stars, you have a straightforward $5 in Chick-fil-a currency. But that's not all; you can convert this currency into actual money via the lightning network. Sounds futuristic? It's closer to reality than you might think.

Here's how it works. Instead of dealing with arbitrary point systems or fluctuating star values dictated by brands, you have an easily understandable currency that holds consistent value. The rewards become tangible, quantifiable, and more significantly, convertible.

This new format offers additional advantages. Firstly, brands like Chick-fil-a could collaborate with other businesses - a local Hobby Lobby, for instance - to make their currency mutually acceptable. This partnership allows customers

to spend their Chick-fil-a currency at both venues, extending its utility beyond one single brand.

Secondly, customers have the freedom to transfer their Chick-fil-a currency to anyone, anywhere in the world. Imagine earning currency from Chick-fil-a in the U.S. and being able to convert it into a digital currency that translates into local currency in Africa, for example. With instantaneous, virtually fee-less transactions, this system opens up global possibilities and redefines the concept of customer loyalty.

You might wonder, can businesses afford to allow so much value to be used outside their domain? Who would bear the cost of these value transfers? The answer lies in the strategic application of emerging monetary technologies. By developing circular economies with digital currencies, businesses can create in-app ecosystems where transactional value is borne by a third party who benefits from the exchange. These systems can utilize the Bitcoin lightning network rails, enabling instant, virtually free global transactions without the burden of credit card fees or chargebacks.

Does it sound too good to be true? It isn't. This is the future of customer loyalty programs, a future where technology and innovation are transforming how businesses appreciate their patrons. Welcome to the era of LOYALA, where we strive to make this transformative vision a reality.

Conclusion:

In drawing to a close the first part of our exploration of the customer loyalty space, it's important to circle back to our central theme - the way in which the flawed fiat system has muddied the waters of customer loyalty.

The parallel we're drawing between the opaque value system of fiat currency and the complex structures of points, miles, and stars in loyalty programs is clear. Just as the wider financial system prefers to shroud the dwindling value of fiat currency in complexity, so too do loyalty programs veil the true worth of their rewards in confusing point structures and redemption policies. The lack of financial education in our schools echoes this intention to keep the majority in the dark.

Inflation, often termed as the 'invisible tax', mirrors this deceptive practice. The gradual erosion of the purchasing power of moneyyour money - disproportionately affects the less wealthy. It’s a slow drain of wealth from the many to the few, and the damage is often overlooked due to the convoluted nature of the financial system.

This isn't merely an accident or an unfortunate byproduct of complex systems. It's a strategic decision taken by the privileged classes to maintain their dominance. By weaving a tangled web of confusing terms, fluctuating values, and shifting rules, the elite class keeps the everyday person disoriented and, crucially, compliant.

It's high time we brought an end to this top-down obfuscation. Transparency and honesty should be the guiding principles of any system, financial or otherwise. By shedding light on these murky practices, we can build systems that are both equitable and comprehensible to all. We all deserve a fair deal - it's time we demanded it.

So, prepare to welcome a new era of customer loyalty, where clarity, value, and respect reign supreme. Welcome to LOYALA.