Digital First Magazine – June 2022 – Global Edition – 10 Most Innovative Companies in Europe

Digital First Magazine June 2022

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Digital First Magazine June 2022

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June 2022

Vol - 3 Issue - 5

Most Innovative Companies in Europe Editor in Chief

Dr. Manoj Varghese, Ph.D

Managing Editor Sarath Shyam

Consultant Editors

Dr. Johny Andrews Andrew Scott Joseph Alex

Naomi Wilson Stanly Lui Emma James

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Art and Design Charlie Jameson

Sales & Marketing

Jennifer Anderson Rachel Roy

Monica Davis Anna Elza

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Digital First Magazine June 2022

Digital First Magazine is a digital magazine published by Connecta Innovation Private Limited. All rights reserved. The opinions expressed in the content are those of the authors. They do not purport to reflect the opinions or views of the Connecta Innovation Private Limited or any of its members or associates. The publisher does not assume any responsibility for the advertisements and all representation of warranties made in such advertisements are those of the advertisers and not of the publisher. Digital First trademark is owned by DFG Digital First Infotech Pvt Ltd. and Connecta Innovation Pvt Ltd. has permission to use Digital First brand name. Digital First Magazine is a Free Subscription digital magazine strictly not for sale and has to be strictly for internal private use only. Publisher does not assume any responsibility arising out of anyone printing copy of this digital magazine in any format and in any country and all matters related to that.

MANAGING EDITOR’S NOTE

Venturing the European Market

crisis, whether economic or political, is not new for Europe. From world wars to the 2008 financial crisis and the eurozone crisis, Europe has survived everything that came on its way to progress. Recently, during the pandemic and the Russian invasion of Ukraine, European leaders have shown remarkable resilience. However, there is a widely accepted belief that Europe needs to catch up with other major regions on key technologies. A report published by McKinsey & Company says that, despite having many high-performing companies, in aggregate European companies underperform relative to those in other major regions: they are growing more slowly, creating lower returns, and investing less in R&D than their US counterparts. Did Europe really miss the boat on the last technology revolution? Are they lagging behind on value and growth in Information and Communications Technology (ICT) and other disruptive innovations? While McKinsey says yes, Deloitte has a different take on it. A Deloitte survey on European companies and how digital technologies can strategically enhance innovation found that Investments in data analytics and cloud computing are already well advanced among European companies. In this survey, Deloitte claims that innovation is a strategic priority for

88 per cent of 760 European companies in 16 European countries from 20 major business fields, and they want to increase budgets over the next few years. We cannot cast Europe as an ageing competitor when the world is moving towards a digital future. In fact, as Deloitte says, Europe is still an innovation powerhouse. The World Economic Forum (WEF), for example, considers Germany the world’s most innovative economy and Switzerland the third. To understand more about the European business environment and its ability to innovate constantly, we have come up with this special issue featuring the ‘10 Most Innovative Companies in Europe - 2022.’ In this issue, we have identified companies that have developed innovation strategies, built innovation capabilities, designed and launched new products and stimulated innovation ecosystems. On the cover, we feature ACCA software that offers a range of over 90 products which have revolutionised the construction industry by increasing productivity in the practices of hundreds of thousands of engineers, architects, surveyors, construction and installation companies, engineering departments, schools and universities. Enjoy Reading.

Sarath Shyam Digital First Magazine June 2022

CONTENTS

MOST

INNOVATIVE COMPANIES

IN EUROPE 2022

BAYFU

DRI RUBBER

Offering 360° Consulting, Services, & Implementation of 5G Campus Networks to Diverse Industries

Making an Environmentally Sustainable Impact on the Tire & Rubber Industry

Christian Wagner, Managing Partner

Robert de Ruijter, CEO

FORWARD SOLUTIONS

TEKNOPAR INDUSTRIAL AUTOMATION

WILDSTONE

Curating Innovative Freight Management Solutions for Transport Business Richard Litchfield, Managing Director

Building a Global Brand Through Trusted Customer Service Dr. Perin ÜNAL, Managing Partner

Digital First Magazine June 2022

Shaping the future of Outdoor Media Infrastructure through Digitisation Jonathan Chandler, UK Managing Director

THE REVOLUTIONARY

ITALIAN LEADER IN TECHNICAL

SOFTWARE & BIM

14 COVER STORY

Digital First Magazine June 2022

CONTENTS 10 IN MY VIEW

WAYS TO SAFEGUARD YOUR EB5 INVESTMENT Peter Calabrese, CEO, CanAm Enterprises

WHY IS IT IMPORTANT TO PLAN FINANCIAL MANAGEMENT AS EARLY AS POSSIBLE C.S. Sudheer, Founder, MD & CEO, IndianMoney.com

THE NEED FOR CORPORATES TO FOCUS ON RECYCLING PROGRAMS AND PRIORITIZE SUSTAINABILITY Deep Lalvani, Founder, Sublime Life

Digital First Magazine June 2022

LEADERS’ INSIGHTS

24 DATA LOSS PREVENTION CAN BE THE INDUSTRY’S NEXT BIG TREND

EXPERT’S OPINION

Filip Cotfas, Channel Manager, CoSoSys

36 HOW ORGANIZATIONS ARE HELPING WOMEN IN TECH TO UPSKILL THROUGH COURSES Anshita Sheelay, Sr. Group Product Manager, CDK Global India

56 HOW TO USE IG LIVE ROOMS IN YOUR DIGITAL MARKETING STRATEGY? Aditi Jain, Founder & CEO, Call Me Social

66 WILL THERE BE VIRTUAL EVENTS AFTER IN-PERSON EVENTS RETURN? Paras Lohani , Founder & CEO, B2B Sales Arrow

Digital First Magazine June 2022

IN MY

VIEW

Ways To Safeguard Your EB5 Investment Peter Calabrese, CEO, CanAm Enterprises

SCIS administered employment-based fifth category visa (EB-5 visa) permits investors along with their spouse and unmarried children under the age of 21 to apply for a Green Card, permanent residency. This visa category has been one of the most popular investor visa programs availed by immigrants worldwide. Over the last decade, Indians have increasingly identified the varied benefits attached to the program, including fast-tracking their pathway to a US Green card and then subsequent citizenship. Investment and risk are a piece of the same cloth, inseparable. Thus, no protection can be guaranteed against potential loss. However, the outcome is determined by a variety of factors, including the option chosen, your understanding of investment and business operations, and the management and investment decisions and strategies of the specific regional centre being considered, to mention a few. Choose Your Route Carefully There are two types of EB5 investments – direct investment or investment through a regional centre. Investing with a regional centre allows investors to get expert advice and minimize the risk involved since regional centres look to structure qualifying investment

First Magazine 10 Digital June 2022

Investment and risk are a piece of the same cloth, inseparable. Thus, no protection can be guaranteed against potential loss

PETER CALABRESE

In the last 5 years, Peter Calabrese is associated with the firm and has taken over the US division of the firm for the sale of private placement funds for domestic-based foreign. Before amalgamation with CanAm Enterprises, Mr Calabrese has also worked with raising capital for an investment management firm. Adding more to the experience, he has worked for 15 years in institutional sales and trading with a centralising on equity derivatives and volatility products. His expertise in trading has made his deal with a diverse client base including buying and selling side of structured products desks and liquidity providers. With a bachelor degree in Business Economics from Brown University, Providence Rhode Island, Mr Calabrese holds and holds the FINRA Series 7, 24, 63, and 66 licenses.

Digital First Magazine June 2022

opportunities to mitigate the risk while a direct investment could allow for an investor to operate their own business, should it meet program specifications. Analyze the Desired Outcome The application’s success depends on the project one invests in; thus, do not hesitate to conduct due diligence on the projects and partners you plan to work with. Key factors that can help determine the investment strength are the capital stack and developer equity. Factually, EB-5 projects designed to produce immigration benefits does not often offer a high rate of return—higher rates of return generally direct more risk. But with changing interest rate markets, higher returns could be possible on future projects”

Primary considerations while selecting an EB5 project are its immigration benefits and investing in the right project is step one to ensuring the process attains fruition

First Magazine 12 Digital June 2022

Selecting a Qualifying EB5 Project Primary considerations while selecting an EB5 project are its immigration benefits and investing in the right project is step one to ensuring the process attains fruition. There are a plethora of criteria that need to be met for a project to qualify as an EB5 project. Investors putting their money at risk should most definitely seek advice from reputed financial and immigration advisors with no monetary affiliation to any business or regional centre. Investors should also focus on understanding their position as a lender to the chosen project vis a vis other lenders in the said project. Regulatory compliances of the project along with the job creation model should also be serious considerations. Choosing the Right Advisors: Finding the right set of advisors, including the regional centre, immigration attorney, financial advisors, and others, can make or break your EB5 application. And thus, you must invest in due diligence to learn about their history, pedigree, client testimonials, success matrix, and more before selecting your entourage. Tracking application success for their I-526 and I- 829 approvals on projects along with the history of capital return to investors could also be important benchmarks in the process. The industry has witnessed a drastic increase in the number of EB-5 program applicants from India, thereby contributing to increased confidence in the program. It is a given that the EB-5 program is the safest and fastest legal route to a US residency. This route is especially beneficial for those looking at permanently relocating to the United States of America either with the hopes of employment or making it as an entrepreneur.

Digital First Magazine Higher Education Digest June 2021 2022 January

THE REVOLUTIONARY

ITALIAN LEADER IN TECHNICAL

SOFTWARE & BIM

First Magazine 14 Digital June 2022

COVER STORY

GUIDO CIANCIULLI, FOUNDER & CEO

Digital First Magazine June 2022

CCA software is the brainchild of its Founder & CEO, Guido Cianciulli, who created CoMet, the first construction cost estimating and work management software (now known as PriMus) in 1989. Initially named after its innovative software product CoMet, the company was later designated as ACCA software. Talking about humble beginnings, ACCA software’s journey began in a two-room flat in the Italian town of Montella. But today, the company is recognised as one of the world’s leading producers of BIM software and services for the architecture, engineering and construction industries. ACCA software is also the first Italian company to have launched IFC certified BIM software in the market. Key Differentiators Giving ACCA software a Competitive Market Edge Currently, ACCA software offers a range of over 90 products which have revolutionised the construction industry by increasing productivity in the practices of hundreds of thousands of engineers, architects, surveyors, construction and installation companies, engineering departments, schools and universities. But what makes ACCA software’s

First Magazine 16 Digital June 2022

Since its inception, ACCA software has made customers and their satisfaction its top priority, which is why ACCA uses different ways such as running surveys to measure and analyse these important metrics and listen to any proposals or solve customer problems

products stand out in the market are its three foundational pillars: creative approach, practical attitude, and a strong drive for innovation. Some of its innovative and bestselling products are mentioned as follows. PriMus: It is a cost management software used mainly by Italian surveyors. CerTus: This software is used for building safety plans according to the consolidated law, the first Italian BIM authoring for the construction site engineering study. Edificius: It is architectural design software that integrates architecture, interior design, outdoor design, systems

and all other areas of building design into a single BIM software designed to change the world of design. EdiLus: It is used for seismic analysis and structural calculation of new and existing buildings. TerMus PLUS: This is the BIM software for energy certification, verification of the energy performance of buildings, and the design of energy efficiency interventions for Superbonus and Ecobonus. Solarius PV: It is a photovoltaic system design software for any type of photovoltaic system connected to national electricity grids (grid-connected).

Digital First Magazine June 2022

GUIDO CIANCIULLI, FOUNDER & CEO

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usBIM: This is the first collaborative platform certified by buildingSMART, a BIM management system with a completely free distribution model up to a storage space of 10 Gb and a package of 12 specific tools to address the fundamental activities of the BIM process. Customer Satisfaction is the Top Priority Since its inception, ACCA software has made customers and their satisfaction its top priority, which is why ACCA uses different ways such as running surveys to measure and analyse these important metrics and listen to any proposals or solve customer problems. In one of its latest surveys, ACCA software was able to identify a critical issue related to some particular product functions which were no longer compliant with customer needs. To curb it, the company took immediate action, and various surveys were sent out again to acquire customer opinions. The outcome of this survey was highly fruitful. It enabled ACCA software to boost its Net Promoter Score from 7 to 26 and help improve the product’s overall image from a customer’s perspective. Just like ACCA software keeps clients at the heart of its business strategy, customers too testify and vouch for its quality of products and services. ANAS, which

managed about 30,000 kilometres of Italian road and motorway network, used ACCA software’s solutions and saved a considerable amount of time and resources to obtain high quality and manageable IFC models. Similarly, the Interregional Authority for Public Works in Lombardy and Emilia Romagna regions that managed a public contract and the specifications of the “Ponte della Navetta” project in Parma used ACCA’s information systems, demonstrating how the digitisation of public administrations can have truly positive feedback in terms of optimisation of resources, time, and costs. Creating True Partnerships with Clients ACCA software’s partners can seek numerous advantages such as access to exclusive resources, training, and support to build deeper customer relationships and differentiate themselves in the market. Partners also get dedicated promotions, lead generation opportunities, and a dashboard to follow each customer step by step. Besides, ACCA partners can also guarantee their customers software solutions certified by buildingSMART International that meet all design requirements. These tools enable partners to grow and succeed in their businesses.

Digital First Magazine June 2022

Employees are the Engine of Innovation within a Company ACCA software is supported by a team of innovative, passionate, and hard-working employees who are rightly aligned with the company’s mission and vision. Similarly, the company also ensures its employees’ personal growth and success by taking various initiatives. The employees of ACCA software are given the opportunity to actively participate in its R&D projects and training courses that span different business areas and get involved in all departments, right from software development to marketing and communication. Moreover, to encourage open communication and collaboration, the workstations are located within open spaces that make employees feel comfortable while communicating and working together towards common goals. Likewise, Guido and his management team encourage employees to communicate openly and honestly and share their creative ideas with others. In terms of rewards and recognitions, each employee at ACCA software is duly acknowledged for their hard work & dedication. Likewise, the company also organises various recreational events such as excursions, party dinners, sports activities etc., where employees get to spend time and strengthen their bonds with each other.

First Magazine 20 Digital June 2022

ACCA software is supported by a team of innovative, passionate, and hard-working employees who are rightly aligned with the company’s mission and vision

High-Performance Graph Over the Years “We truly believe that BIM can’t exist without openBIM®, and transforming BIM to openBIM® is our mission,” states ACCA software’s founding CEO, Guido. Walking in sync with its mission, the leading Italian software company has been making purposeful strides in the industry and receiving accolades for its contributions. In 2018, ACCA became a stable member of buildingSMART International, the organisation that operates worldwide to disseminate the openBIM and the IFC standards. The following year, ACCA won the 2019 buildingSMART International Award in Beijing in the ‘Professional & Student Research’ category with the Structural E-Permit project. It later went ahead to win the buildingSMART International Award 2020 in the ‘TECHNOLOGY LEADERSHIP’ category with the usIFC.server project. This year is a milestone year for ACCA software as it became a Multinational Member of buildingSMART.

Digital First Magazine June 2022

Most recently, ACCA software also participated in developing the new IFC 4.3 standard for infrastructures and tested it through a viewer, usBIM.infra, which allows managing large linear infrastructures such as railways, roads, bridges, tunnels and ports. These successful advancements depict ACCA software’s upward growth in turnover, resources, innovative solutions, and notoriety over the years.

number of digital-friendly customers and showed the impact of online marketing on Guido and his team. As a result, ACCA has thus continued to invest more and more online, defining marketing strategies to effectively reach its current and potential customers easily. Guido and his team at ACCA software recommend aspiring entrepreneurs invest in digital marketing as it has demonstrated promising results for their company.

Benefits of Digital Marketing Strategies Marketing has played a significant role in ACCA software’s rapid growth. This has been made possible due to the efforts and initiatives taken by its expert marketing team. In the past, ACCA software has participated in numerous trade fairs and organised events in different Italian cities to connect, meet, and educate prospective clients and build a strong partner network. But after the onset of the pandemic, when such inperson initiatives were not possible, ACCA hosted the largest digital event in its history called ‘ACCA 2020 Convention’. This event proved highly beneficial for ACCA software as it attracted the attention of a large

Targeting the Global Markets for Future Growth Presently, ACCA software has a strong presence in the rest of Europe, in particular Spain, Portugal, France, and Germany. It is also well-positioned in the Brazilian and Indian markets. “We want to make BIM more democratic with open collaboration spaces, tools that work on standard formats, simplicity of use, and costs accessible to everyone and everywhere in the world,” asserts Guido. Hence, ACCA will continue to work in this direction by introducing BIM worldwide and making it democratic, simple, and affordable.

First Magazine 22 Digital June 2022

Digital First Magazine June 2022

EXPERT’S OPINION

Data Loss Prevention Can Be the Industry’s Next Big Trend Filip Cotfas, Channel Manager, CoSoSys

rganizations cannot afford to take chances when it comes to data loss. Following the pandemic, the technology industry experienced the biggest number of cyber-attacks, and data breaches, prompting enterprises to consider how critical it is to deploy Data Loss Prevention (DLP) solutions. Data being accessed from anywhere and on any device is an issue because employees may unwittingly reveal sensitive information to hackers or leak confidential data. In this instance, a successful DLP architecture is critical for enterprises to protect their data from loss or theft. Data is the backbone of an enterprise. They help make dayto-day operations continuous and unified. Data loss can affect the functionality of an organization or specific departments due to bottlenecks and downtime. Time, money and other resources will have to be diverted to address data loss incidents in terms of revival leading to serious operational challenges. All these reasons have made organizations think about how vital it is to implement DLP solutions. Data loss prevention is something that organizations cannot take a chance on anymore. An effective DLP model is being recognized as the need of the hour to secure data against

First Magazine 24 Digital June 2022

Filip Cotfas has an impressive background

sales

and

project

management. As a Channel Manager at CoSoSys, he is utilizing his extensive skills for the daily operating efficiency with a focus on the South Asia, Middle East and Northern Europe markets. Filip`s main responsibility is handling the existing Customer portfolio, as well as acquiring additional revenue streams, mainly by coordinating with the existing partners or enabling new partnerships, in order to help more customers benefit from our award-winning Data Loss Prevention solution. In the past years, he has been developing the sales strategies for his markets and built a successful relationship with channel partners.

Digital First Magazine June 2022

intruders. As per reports, a Compound Annual Growth Rate (CAGR) of 22.3 per cent between 2019 and 2027 is predicted for the data loss prevention business. Boosted focus of enterprises on meeting legal and compliance standards and data stored in public and private clouds has helped the DLP industry grow. Data breaches and cyber-attacks are also reinforcing the mandate for DLP solutions. Any business that suffers a data loss can be severely harmed. As a matter of fact, no company is exempt from data loss.

The costs of data breaches are increasing globally, and although malicious attacks are the most common and most expensive root cause, organizations should emphasise preventing insider attacks

The costs of data breaches are increasing globally, and although malicious attacks are the most common and most expensive root cause, organizations should emphasise preventing insider attacks. India has the second-largest internet user base. Due to the constant digital and data growth, it is essential for enterprises and government authorities to be equipped with the necessary resources and to provide efficient

First Magazine 26 Digital June 2022

cybersecurity and data privacy. Adopting new technologies and pursuing digitization also means cultivating a cybersecurity workforce. Besides the risk of a data breach that causes both financial and reputational loss, growing compliance requirements and the loss of competitive advantage are essential factors to consider. In India, the BFSI and the government sector are among the most vulnerable ones, followed by healthcare, manufacturing, and energy – and each has its own unique cybersecurity challenges. Furthermore, the emergence of technologies like the Internet of Things (IoT) in organizations and a growing trend for convergence and multi-system interconnectedness introduce several threats and require active security and monitoring. The first step is that organizations must address basic cybersecurity risks like weak credentials, as these still are captains of the industry. Depending on the size of the organization and the industry, this strategy should cover data security, endpoint security, network security, identity, and access management, as well as security intelligence detection and response (IDR). Larger and more mature organizations have already undergone the initial grind. They have incorporated cybersecurity as part of their strategy, but with threats constantly evolving, it needs to be improved. On 2 June 2016, the Reserve Bank of India (RBI) published the Cyber Security Framework in Banks. Addressing an increasingly complex threat landscape, the framework aimed to bring banks’ cybersecurity strategies up to international standards. Through it, the RBI acknowledged the rapid growth of digitalization across the Indian banking sector and sought to guarantee that such efforts do not take any shortcuts when it comes to security and data protection. Global compliance and regulatory needs are major elements driving the DLP market’s expansion. Businesses must have a Data Loss Prevention (DLP) plan. There are several data loss prevention methods and recommended practices. As a result, additional DLP solutions are likely in the near future. The reported breaches in the recent past are causing concern to both governments and businesses. India needs to strengthen its legal framework to handle cybersecurity cases. Still, it has to improve the protection of critical infrastructure, build offensive capabilities, and educate citizens about the safe use of digital assets. Prioritizing cybersecurity and the security of its major sectors is crucial for ensuring India’s stature as one of the world’s leading investment hubs; thus, cybersecurity measures both from the government and organizations are expected to evolve and to become more pronounced in the future.

123

Higher Education Digest October 2020

Digital First Magazine June 2022

MOST

INNOVATIVE COMPANIES

IN EUROPE 2022

ACCA Software

BAYFU

Website: https://www.accasoftware.com/en/

Website: https://www.bayfu.de/en

Keyperson: Guido Cianciulli, CEO About the Company: ACCA software is

one of the world’s leading producers of software and services for the architecture, engineering and construction industries.

First Magazine 28 Digital June 2022

Keyperson: Christian Wagner, Managing

Partner

About the Company: With a team of experienced experts, BAYFU offers 360-degree consulting, services and implementation of private LTE/5G campus networks.

DRI Rubber

Elwood Technologies

Website: https://drirubber.com/

Website: https://elwood.io/

Keyperson: Robert de Ruijter, CEO

Keyperson: James Stickland, CEO

About the Company: With optimal consistency, surety of supply, and efficient production, DRI Rubber provides highquality, sustainable, and cost-effective solutions for a variety of rubber parts manufacturers worldwide.

About the Company: Elwood Technologies provides market access to the world’s leading crypto trading and liquidity venues through a single, integrated platform.

Forward Solutions

Hoxhunt

Website: https://www.forwardsolutions.co.uk/

Website: https://www.hoxhunt.com/

Keyperson: Richard Litchfield, Managing

Keyperson: Mika Aalto, CEO & Co-Founder

Director

About the Company: Forward Solutions is the

UK's leading independent national supplier of software and e-commerce solutions to the freight and logistics industry.

About the Company: Hoxhunt helps to educate employees on email-based threats, such as phishing, so that they can learn to recognize and report real attacks.

Digital First Magazine June 2022

Teknopar Industrial Automation

Tide

Website: https://teknopar.com.tr/en

Website: https://www.tide.co/

Partner

Keyperson: Dr. Perin ÜNAL, Managing

Keyperson: Jonathan Chandler, UK Managing Director

About the Company: TEKNOPAR provides end-to-end solutions that incorporate state-of-the-art technologies in mechanics, hydraulics, electric-electronics, software, and robotics.

About the Company: Tide offers business accounts and related banking services, and a comprehensive set of highly connected admin tools for businesses, such as full integration with accounting systems.

Tubics

Wildstone

Website: https://www.tubics.com/

Website: https://www.wildstone.co.uk/

Keyperson: Dieter Rappold, CEO

Keyperson: Jonathan Chandler, UK Managing Director

About the Company: tubics is a Software-asa-Service platform that supports companies to amplify their branded content on YouTube.

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About the Company: With over 10 years of experience within the industry, Wildstone is helping shape the future of the advertising market through the digitisation of the UK’s out-of-home media assets.

Higher Education Digest Digital First Magazine November June 2020 2022

MOST

INNOVATIVE COMPANIES

IN EUROPE 2022

Christian Wagner

BAYFU Offering 360° Consulting, Services, & Implementation of 5G Campus Networks to Diverse Industries First Magazine 32 Digital June 2022

THE SUCCESS OF OUR COMPANY IS SIGNIFICANTLY DUE TO OUR EXCEPTIONALLY EXPERIENCED EMPLOYEES

he rapid digital transformation has opened doors to unparalleled opportunities for value creation across diverse industries. Today, organizations are leveraging the potential of disruptive technologies such as AI & ML, cyber security advances, and 5G networks to achieve short-term and long-term business goals. However, this was not the case in early 2019. Christian Wagner and Stefan Wimmer, who founded BAYFU, had previously worked in the telecommunication industry and possessed extensive knowledge in mobile communication solutions. They soon came to understand the potential of 5G private campus networks and how much their implementation could benefit organizations. Stefan & Christian also spotted a paucity of technology experts who could guide organizations to develop digital strategies at reduced costs. BAYFU was incepted to address these needs.

Offering a Seamless Path to Private LTE / 5G Mobile Networks Located in Germany, BAYFU is a consulting company supporting clients by identifying the use cases, defining concepts, and selecting the right vendors as per their organizational needs. The USP of BAYFU is that it is entirely neutral and independent. Rest assured that client organizations always get the right solution best suits their requirements. BAYFU’s portfolio consists of three pillars: Consulting, Services, and Business Intelligence. In the consulting area, the team of BAYFU assists customers in business cases, supports wireless technology investments, and optimizes operational models (e.g., Deployment of 5G networks from mobile network operators). Technical planning, radio planning, project management, acquisition, and integration are included in BAYFU’s services. Whereas customers are given a comprehensive

Digital First Magazine June 2022

Christian Wagner Christian is an expert in cellular mobile networks and information technology. He has worked for more than 25 years in several positions at Mobile Network Operators in Germany. At a German Tier One Antenna Manufacturer, Christian was responsible for introducing an active Distributed Antenna Systems worldwide. In this position, and in his activities in several initiatives like MuLTEFire or Small Cell Forum, he saw early the demand for private networks in the industry market. Christian started his own company BAYFU with a team of experts in Mobile Communication to consult companies like Mobile Network operators, Mobile Equipment Vendors, and Production Industry Companies to pave the way for Private Mobile Networks. He holds several patents in distributing mobile networks.

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view of the digital market, benchmarking technologies, and products based on Business Intelligence. Through its extensive range of services, BAYFU has served the IT sector and other industries such as production, logistics, health, agriculture, transport, city carrier, and marketing. Recently, BAYFU supports with its 5G network know how the railway sector, military, and research & development. The critical benefit BAYFU’s customers gain is its expertise in wireless technology and in the area of the mobile network operator. Expert Team behind BAYFU’s Success At BAYFU, each employee is a tech enthusiast who works in diverse positions and has experience handling multiple projects. Diversity such as this drives BAYFU’s expertise and innovation. Hence, there are always new customers to cater to, new people to work with, and a new knowledge base to explore. It is also one of the main reasons the team at BAYFU stays motivated and driven. Its employees are always ready to tackle new challenges.

While commenting on their team’s capabilities and area of expertise, Christian Wagner states, “The success of our company is significantly due to our exceptionally experienced employees. Our management team has handpicked a group of extraordinarily experienced personnel from diverse industries. Our team comprises professional experts from telecommunications, IT, frequency management, project management, and consulting.” Likewise, BAYFU’s team has radio and core technology experts and highly experienced C-Level managers from world-leading technology vendors. This mix of different capabilities gives the customer a 360-degree view of their topics.

Serving Clients with Made in Germany Quality Services Solidly planned and built on the foundation of knowledge and experience, BAYFU’s customers are at the center of its existence. As managing partners, Christian & Stefan ensure that selected and experienced specialists are made available to customers. Through their active participation in projects, they also ensure that performance assurances are fulfilled and that the DNA of BAYFU is implemented: individual solutions based on technological standards. Furthermore, BAYFU is helping its clients translate the mobile communication language into their language and, most importantly, lowering their barriers and persuading them to adopt new technologies.

THROUGH ITS EXTENSIVE RANGE OF SERVICES, BAYFU HAS SERVED THE IT SECTOR AND OTHER INDUSTRIES SUCH AS PRODUCTION, LOGISTICS, HEALTH, AGRICULTURE, TRANSPORT, CITY CARRIER, AND MARKETING

To date, BAYFU’s extensive and satisfied list of customers is its best marketing tool. Moreover, Christian & Stefan’s marketing strategy for BAYFU includes building solid connections in the business ecosystem. With every highly experienced consultant joining its team, BAYFU gains a more extensive network. BAYFU stands for quality, neutrality, and knowledge. And so, customers can rely on this promise. Future Plans to Expand BAYFU’s Footprint The European market offers sophisticated and high-end technologies for automation and digitalization. Therefore, keeping up with this momentum, BAYFU is also expanding rapidly in the middle-european market with its team of industry experts, made in Germany services, and large clientele base. In the following years, Christian & Stefan and their team are planning to expand BAYFU’s footprint by further targeting new industries and building a customer base like never before.

Digital First Magazine June 2022

EXPERT’S OPINION

How Organizations Are Helping Women In Tech To Upskill Through Courses Anshita Sheelay, Sr. Group Product Manager, CDK Global India

n organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage – Jack Welch. As they say, learning is a continuous journey, not the destination. The more we focus on learning and individual development, the more it would boost our productivity and transform efforts into meaningful work. In this everchanging and demanding world, women need to embrace change and prioritize new skills. If we really want to break the glass-ceiling – we need to transform, enrich, and accelerate our minds in powering a better tomorrow. A study done by Anitab.org in 2020, depicted that women make up 28.8% of tech force which has risen from 25.9% in 2018 and 26.2% in 2019 thereby showing the need to provide coaching and organize focused programs for women. Currently, there are various initiatives and programs run by organizations to enhance skills and harness talent. These unique programs have immensely helped women to lead, thrive and advance in their careers.

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Anshita is an Empathetic & Grounded Product Leader with more than 15 years of experience in the Healthcare, Automotive,

Food

Beverages

industries. She loves to solve problems, create

innovative

designs,

improve

experiences and connect with people. She is also an ardent follower of “Vision to Values” and “OKRs,”

Digital First Magazine June 2022

When we look at successful women and their inspiring journeys, we know the contribution of their organizations that have invested significant time and resources in enabling them to learn, imbibe, demonstrate and visualize a career path. Therefore, organizations are primarily focused on internal knowledge sharing, that brings various avenues for women to explore and pursue the areas of their interest. They emphasize on guiding and mentoring women to set objective measures to become more competent and proficient. Organizations recognize that in this fast-paced world with changing technologies, as women work towards work-life integration, the workforce technology gaps should be filled on an ongoing basis. There are various e-learning platforms like Udemy, LinkedIn learning, Coursera etc with self-paced trainings, curated courses and learning paths for women to stay relevant on new areas. This helps them work with greater potential to further the advancement and positive impact of women at the workplace. There are various programs on Artificial Intelligence, Machine Learning, Cloud Computing, AR/VR, Dev Ops etc that have been extremely beneficial available on these platforms. In addition to these programs, organizations are hugely investing in industry-recognized trainings and certifications for its women employees.

First Magazine 38 Digital June 2022

Many organizations are continuously seeking feedback from women to increase awareness of the required competencies and help stratify them. I believe every day brings new opportunities allowing oneself to evolve, hence it is extremely important to continuously equip and educate ourselves with the right information. One should consciously make time to learn, absorb, innovate, and grow. At CDK, our Inclusion & Diversity program “Spectrum – All In”, regularly seeks inputs on inclusive learning from women employees. This framework helps to create equal opportunities and extend exclusive mentorship programs to provide guidance from our leaders. TechDrive, our tech community learning platform runs various interesting programs on Product Management, AI/ML, Quality Management, Lean Six Sigma, Agile, Hackathons, Dev Days, Industry Meetups which help women in tech stay ahead of the curve. When organizations are providing various avenues and learning opportunities, it is our responsibility to utilize them to the best of our abilities. Women, especially at leadership positions should offer support, celebrate each other’s wins and look for opportunities to promote other women. Let us create and share the plethora of learning & upskilling opportunities and engage with each other to foster the learning culture. Let us lead the way to see more women in Tech, RISE and SHINE.

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INNOVATIVE COMPANIES

IN EUROPE 2022

Robert de Ruijter

DRI RUBBER Making an Environmentally Sustainable Impact on the Tire & Rubber Industry First Magazine 40 Digital June 2022

DRI RUBBER HAS SUCCESSFULLY INTEGRATED INTO THE GLOBAL RUBBER AND TIRE INDUSTRY

he history of DRI Rubber – a Dutch company with its headquarters in Waalwijk, The Netherlands – dates back to 1948. Three generations of the De Ruijter family have developed DRI Rubber from a local trading company into a worldwide market leader in upcycled rubber compounds and fiber-reinforced compounds, as a real family business. Since the start, sustainability was always an essential factor for the organization. "By putting great value into sustainable entrepreneurship, we want to stand out in the market," says Robert de Ruijter, CEO of DRI Rubber. "We have successfully integrated into the global rubber and tire industry, reprocessing and upcycling waste streams (both the regular and more difficult rubber waste streams) and by-products into all sorts of high-quality, consistent, and reliable products and solutions, reducing waste in the process and therefore lowering the environmental footprint of the global rubber and tire industry."

From Waste to Product It all starts with the tire industry, as DRI Rubber services the global tire plants, among others Goodyear, Continental, and Michelin. "We provide many logistical solutions, helping reduce waste in the process. We offer toll manufacturing, coordinating the rubber waste management, and with our closed-loop solutions, we are even able to directly give back to the supplier. That is how we can really invest in the circular economy, reducing prime material usage and the CO2 footprint. And by keeping this in the (local) region as much as possible, we also reduce transport emissions and costs. Because of our global presence, we can reprocess 50.000 metric tons of rubber waste yearly." "DRI Rubber offers the widest range of compounds, materials, and finished products for various applications. We develop reprocessed compounds and fiber-reinforced compounds, also known as FRC©. We also introduced

Digital First Magazine June 2022

Robert de Ruijter

First Magazine 42 Digital June 2022

DRI RUBBER HAS BEEN ABLE TO REPROCESS 50.000 METRIC TONS OF RUBBER WASTE EACH YEAR

our new Sustacom© products, circular rubber compounds, based on the best practice application requirements. We supply entire industries with these products. Our finished products also cover a lot of applications. Our rubber mats, for example, can be used for industrial or agricultural uses. We also make products for the mining, automotive, and transportation industry."

"We are unique in providing technical support to our customers in application and process optimization to realize sustainable cost reductions and consistent performance with our materials and finished products." The Better Alternative "Our process is 100% aimed at upgrading quality and adding value. We continuously invest in knowledge, capacity, and innovation, both internally with our inhouse laboratories and externally by collaborating with universities and specialized labs. By doing so, we can offer reliable, consistent, and high-quality products. And most importantly, we increase the product life cycle by many years, providing a better alternative for using raw materials." "In our industry, transparency and compliance towards customers and suppliers are very important. That is one of the main reasons why we are ISOcertified and completely REACH-compliant. We have an environmental permit for dealing with rubber waste. Altogether, this ensures our license to operate for sourcing, manufacturing, and selling, now and in

Digital First Magazine June 2022

the future. We can always take over waste streams. Of course, we are very interested in the feedback from our suppliers and customers, as we intend to always improve our quality and services.” The rubber and tire market has changed, with environmental care becoming more important. Robert explains, "This is because of the waste produced by the rubber and tire industry. The industry has a negative image because of this, despite its own innovative products. Waste is part of the tire and rubber production process, as simple as that. But it is important how you look at it. We need to view waste more as a solution and less as a problem. That mentality opens new doors and gives room to innovative solutions. That is also why we always improve upon our own quality and environmental systems. By continuously adapting to changing markets and environmental challenges while providing innovative solutions, DRI Rubber has earned its position as an industry leader."

First Magazine 44 Digital June 2022

Worldwide Presence "Becoming a respected authority in the world could not be achieved without our own staff members," mentions Robert, "as they really are the ambassadors of the organization. Thanks to their energy, we maintain a physical presence in all regions worldwide, enabling us to better serve our customer and supplier base. As with our products and solutions, we also invest in our own personnel, providing them the tools to become the best version of themselves. To be more specific, that means investing in personal growth, creating a safe and healthy working environment, and keeping morale high, whether you have an office job or work in the production plant." “As a way forward, we want to increase our production capacities in the USA and Europa, to serve international tire plants and customers even better. We aim to invest in long-term collaborations with partners who also put great value in eco-friendly and sustainable development."

Digital First Magazine June 2022

LEADERS’S INSIGHTS

Why is it Important to Plan Financial

Management as Early as Possible C.S. Sudheer, Founder, MD and CEO, IndianMoney.com

Driven by his business instincts, C.S. Sudheer, Founder, MD and CEO was able to build a successful business when he was just in 11th grade. He is a university topper, and started his career in the insurance sector, with ICICI Prudential Life Insurance, and later moved to Howden India as a regional head. With an aim to end the malpractices present in the financial services sector and make India a financially literate nation, Sudheer, at a tender age of 22, launched India’s largest financial education company, IndianMoney. com in 2008. C S Sudheer founded IndianMoney.com in 2008 – India’s only financial education company. The company was launched with an aim to curb unscrupulous sales practices rampant in the Indian Financial Services industry. Sudheer is also a member of the Board of Studies in National College and the Director of Krishik Sarvodaya Foundation. Sudheer has even authored a book titled “Love Beyond Death”, an engaging book with an unusual theme that takes the reader from curiosity to mystery and ultimately to a state of mind to introspect and to get inspired!

First Magazine 46 Digital June 2022

If we assume that the money we invest in could grow at about 8% an annum, our money would effectively double every 9 years

here are three broad reasons for this. In this article, let us look at each of them, through the lens of a story, to understand the principles and their applications.

Principle 1: The Math of Compounding Morgan Housel’s recently released seminal book on Human Behaviour and Finance named, “The Psychology of Money: Timeless lessons on wealth, greed, and happiness,” tells a fascinating story of a gas station attendant and a janitor, who, quite contrary to popular perceptions, retired, happily rich. And not just that, he also became a philanthropist who donated large sums of money. On his death, he left $1.2 million to a library and $4.8 million to a hospital. Astonishing figures. All in all, during his life, he had managed to create a wealth of $8 million.

This despite being born in a small farming family, having to walk to his school every day while growing up and being the first high school graduate in his family. As an adult, he had worked in the army during the World War before finding work in two other jobs, first as a gas station attendant for a long period of time and later, as he became older, as a part-time janitor. Was he just lucky or did he do something differently? He just invested early in the markets. Specifically, he invested in companies that paid high dividends and were considered as blue-chip stocks. And he stayed invested in the markets, through all the ups, downs and cycles that markets go through. What lesson does that have for financial management? That it pays to start early. The reason for that is purely mathematical and based on the rules of compounding.

Digital First Magazine June 2022

Rather than constantly churning our capital, unless we are active traders who can track key shifts in the economy and the markets and rapidly analyze their effects on our holdings and make adjustments, we are better off, staying, and growing with the market Let’s do some simple math. If we assume that the money we invest in could grow at about 8% an annum, our money would effectively double every 9 years. Often, we feel that we could start investing only when have saved enough money. Which, takes time, by the same logic. But, given the power of compounding, even if we start saving right from the first day that we start earning, no matter how small the amount, time will make a large difference to that amount. Principle 2: Playing Patience Let’s share a second story that has a critical financial management lesson. This is the old story of the hare and the tortoise. The hare, as we know, could have won the

First Magazine 48 Digital June 2022

race with its quick and dainty leaps, but it was the tortoise who plodded to victory. Many times, when it comes to investing, we believe that we can invest in the latest new scheme that offers the best returns. And then the next one. And the next. But the markets are treacherous. As many investors has found over time, sometimes, less is more in Finance. And rather than constantly churning our capital, unless we are active traders who can track key shifts in the economy and the markets and rapidly analyze their effects on our holdings and make adjustments, we are better off, staying, and growing with the market. On average, over a long term period, if the market keeps returning 10% yearly, we know our holdings can then grow in tandem. This thinking has in fact evolved even further over the last decades with the evolution of passive investment methods such as index funds and exchange-traded funds, which mirror the index. Principle 3: Good money behaviour Let’s go back to another old story we would have loved reading as a child. Alibaba and the forty thieves. In the story, Alibaba found gold inside a cave, But the same “open sesame” code, when it revealed the gold to someone else in the story, had a completely different reaction from that person with regard to the money. The lesson here, when it comes to saving and investing, is that how we behave about money is often not completely rational even if we think we are being rational. And a lot of this is built over time, through our habits. We might be natural savers, because saving money was something we saw people around us do. We might be sceptical about borrowing because we have seen the pitfalls of that. Or the other way around completely. Knowing that we may not be completely rational when it comes to taking decisions about money, is the first lesson here. And then understanding how we can build more positive and good money behaviour habits, over time is the second learning. In the case of the first story of the gas station attendant, another reason why he retired rich was that he lived frugally through his life, never wasting money on the things he did not need. Taken together, the three principles, help us accumulate money that we need, by taking small, measurable and simple actions. And not just the gas station attendant or fictional characters like the hare or Alibaba, each of us have similar money stories. And through such real-life stories, we can learn and teach such some simple lessons to help us plan and to save early when it comes to money.

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MOST

INNOVATIVE COMPANIES

IN EUROPE 2022

Richard Litchfield

FORWARD SOLUTIONS Curating Innovative Freight Management Solutions for Transport Business First Magazine 50 Digital June 2022

OUR AIM IS TO PROVIDE TECHNOLOGY WHICH HELPS DRIVE IMPROVEMENTS ACROSS YOUR TRANSPORT OPERATIONS, PROCESSES, AND COMMUNICATIONS

ith offices in Nottingham and Southampton, Forward Solutions is one of the longest established freight software development companies, providing an end-to-end solution for a wide range of operators across Europe, Asia and the USA. “We offer IT systems for leading multimodal players across air freight, sea freight, road freight and rail freight with 20 plus users shipping goods either domestically, across Europe and the globe.” states Richard Litchfield, Managing Director at Forward Solutions. Forward Solutions has a committed team of multidisciplinary professionals, composed of analysts, software developers, project managers, consultants, trainers, application and technical support staff, and hardware and network specialists. Many of them have joined directly from the transport sector.This in-house experience provides unique insights into every aspect of freight and transport management. “As an innovation-

based company – it’s part of our DNA. My team is continually focused on listening and responding to client needs. This includes new customer-focused product innovation,” pinpoints Richard. Since 2021, when Richard stepped in as the Managing Director of Forward Solutions, the company has been refining its products and significantly changing the operation to become customer-centric. Owing to these modifications, Forward Solutions has grown substantially with an increase in turnover in excess of 25%. Under Richard’s leadership, investments in the adoption of advanced technologies are made to keep pace with the competitors and drive success for the company. Extensive Software Offerings For the past 30 years, Forward Solutions has been offering a wide range of products to meet client requirements. Its flagship product, Forward Office is a

Digital First Magazine June 2022

Richard Litchfield Richard Litchfield, the Managing Director at Forward Solutions has a track record in logistics, spanning over 20 years of implementing state-of-theart freight management systems. Richard was formerly Group IT Director at Europa Worldwide Group and Vice President / Global Head of IS Road Logistics at Kuehne & Nagel in Switzerland. Richard’s whole career has been focused on IT in transport and logistics. Most recently, he was responsible for designing and implementing Europa’s Leonardo bespoke IT system providing solutions across the operation from road freight to finance. At K+N, Richard had global responsibility for Road / Rail IT Demand and all associated transportation management system (TMS) solutions, identifying best practices for each country and region.

First Magazine 52 Digital June 2022

comprehensive and fully integrated freight management system. It is capable of handling every aspect of freight forwarding forlogistics and transportation industries, from initial sales lead and operations, to cash receipts and management reporting. Richard shares, “We have invested over 200,000 man-hours in our continuous evolution and confidently believe we can manage most customer scenarios.” At the heart of Forward Office is Forward Core, which is supported by six additional products (Plus, Clear, Connect, Vision, Mobile, & eDocs), which all can be used independently. From the beginning, Forward Solutions has always focused on its customers’ needs by developing product strategies in this ever-evolving IT landscape. They understand that customers need processes and systems that deliver goods quickly, reliably, and cost-effectively. Based on this, the company has designed customisable, simple, easy to configure, and seamlessly integrated IT solutions. One of the beneficiaries of Forward Solutions’ products is Viamaster International Ltd., an international road freight operator working with Forward Solutions since 2011. As the business experienced growth, Viamaster International needed a freight software product to offer

AS THE INTERNATIONAL MARKETS CONTINUE TO EVOLVE WITH TECHNOLOGY, FORWARD SOLUTIONS IS ALSO REDEVELOPING AND REENGINEERING ITS PRODUCT PORTFOLIO WITH A SIGNIFICANT FOCUS ON ENHANCING USER EXPERIENCE

Digital First Magazine June 2022

more efficient reporting to better support its business. Sharing his experience working with the team of Forward Solutions, Viamaster International’s Managing Director, Paul Pedley, states, “Having worked with Forward Solutions for the past 10 years, we have been incredibly impressed by the reliability and flexibility of the software provided. Their support has been particularly beneficial post-Brexit, and for our business, there were huge advantages of working with them during this challenging period for the industry. During the initial changes, some major freight companies had to suspend services. Due to the high tech customs software and support Forward Computers provided for our business, we were able to continue running a smooth operation—a large part of that was because we had the right software to do it.” Curating a Healthy Workplace Culture Happy employees lead to satisfied customers. Therefore, Forward Solutions ensures that its team is offered a healthy working environment where they are heard, appreciated, and motivated. Moreover, employees tend to forge a close bond through regular team gettogethers, training sessions, and collaborative workshops. Activities such as these align employees with the company’s vision and success. As the international markets continue to evolve with technology, Forward Solutions is also redeveloping and reengineering its product portfolio with a significant focus on enhancing user experience. Currently, it is developing an additional User Interface (UI) to utilise the existing feature-rich solution, which will be rolled out in Q1 of 2022. Forward Solutions’ customers will be able to choose to benefit from this new UI in part or across their entire user base. Commenting on the new technology adoption strategies and refining of their products, Richard says, “It has been my ambition since I joined Forward Solutions to ensure we utilise the latest technologies to support our customers. We already have a strong and functional freight management software offering. With recent additions and this new UI offering, we have a solution like no other in the UK.”

First Magazine 54 Digital June 2022

Higher Education Digest July 2020

Digital First Magazine June 2022

EXPERT’S OPINION

How To Use IG Live Rooms In Your Digital Marketing Strategy? Aditi Jain, Founder & CEO, Call Me Social

nstagram is one of the best social media platforms for advertisement. This platform can be used to target and reach your audience, same as to engage with them. People don’t just use Instagram to socialize or have fun anymore, they use it for buying. It can also help you grow your brand awareness and introduce your products without having to pay anything. If you want to reach more people, you can always spend your money on ads which would pay off for sure. Instagram’s latest update Live Rooms allow you to co-host with more than 2 people. This creates more opportunities, a wider reach, more engagement and more recognition for your brand if done right. They have doubled down on the idea to open up more possibilities for questions and answers, tutorials, and interviews. Instagram Live Rooms bring a fun new dimension to product marketing. Since they’re free to host, the Rooms may be a costeffective way to market your goods and services. Instagram Live Rooms allow you to monetize your content to generate some income from the platform

First Magazine 56 Digital June 2022

Social media entrepreneur, Founder & CEO of Call Me Social a boutique three-sixty digital marketing and PR firm. We help B2C organizations create a strong brand identity and become front runners in their industry. Aditi Jain founded Call Me Social in 2018, after leading business development campaigns for firms and private industries across the country. She founded CMS to elevate the public relations and marketing objectives of clients and provide tangible results. Working with clients in the fashion, health, nutrition, hospitality, beauty, lifestyle and consumer spaces, Call Me Social also pitches and books media

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Digital First Magazine June 2022

Ways to Use Instagram Live Rooms for E-commerce Live Rooms provide an excellent opportunity to boost engagement, drive sales, and increase your reach on Instagram. It allows you to create separate broadcasting rooms and interact live with your followers. It is the perfect way to show what goes on BTS (behind the scenes) of your brand. Besides, this interaction connects the brand with its followers on a much deeper level creating a solid relationship. You can use Live Rooms in many different ways. Product or Service Revelation It allows you to Show your products in action and demonstrate how your target audience can benefit from using them. When you create a new product or service, you can’t be sure whether your customers will like it the way you want them to. For this reason, you can host a product or service revelation in a live room to a few of your followers before going public. This allows you to collect feedback and make necessary adjustments and win points with your customers. How come? By giving them an exclusive sneak peek, you show how much you value their opinion and are willing to go to great lengths to meet their expectations. You can host live tutorials on how to use your products, live stream product launches, and hold live product unboxing with selected customers or influencers. Influencer Marketing The latest addition is an immensely suitable platform for influencer marketing. Your brand can use this strategy to its advantage. You could host a Live Room with three of your most active followers or three influencers with a large reach on Instagram. The influencers you choose to invite must have their values aligned with those of your brand. Q&A Another great reason why you should give Live Rooms a try is the ability to host Q&A sessions with your followers. Followers always have questions for their favorite brand makers, especially potential customers unsure whether they should try your products or services. Before scheduling one such session, you should research and make sure you deliver high-quality content and expertise to your followers. Try to establish your brand as the one willing to provide only the best service and user experience to its customers and followers. Additionally, ask them directly to participate and submit questions to have them answered.

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You can combine Live Rooms with Instagram Shopping to facilitate a seamless online brand and shopping experience. With Instagram’s Live Shopping feature, you can sell your products or services during your live sessions

Interactive Competitions and Giveaways Interactive content is one of the social media marketing trends that has taken off over the last couple of years. You can broadcast a live quiz competition or giveaway where 3 of your followers get the chance to win a free product or prize. Hosting fun Q&A sessions, game nights, talk shows or anything that gets everybody’s creative juices flowing can be a fun way to interact with your audience. Host Live Shopping Events You can combine Live Rooms with Instagram Shopping to facilitate a seamless online brand and shopping experience. With Instagram’s Live Shopping feature, you can sell your products or services during your live

sessions. By simply adding a link that allows viewers to add products directly to their shopping cart. To give it an even more personal touch, you could mention and thank the customer for their purchase in the live session. This adds a sense of appreciation and closeness to the session. Monetizing Content Instagram Live Rooms allow brands to monetize their social media content through “badges.” Within seconds, viewers can buy Instagram badges to support your broadcast. Instagram Live Rooms help you put a fresh spin on social media marketing. With nothing more than a free Instagram account, you can reach followers on a personal level, monetize your content, and build your brand’s presence online.

Digital First Magazine June 2022

MOST

INNOVATIVE COMPANIES

IN EUROPE 2022

Perin Ünal Boy Resim

TEKNOPAR INDUSTRIAL AUTOMATION

Building a Global Brand Through Trusted Customer Service First Magazine 60 Digital June 2022

TEKNOPAR PROVIDES END-TO-END SOLUTIONS THAT INCORPORATE STATE-OF-THE-ART TECHNOLOGIES IN MECHANICS, HYDRAULICS, ELECTRIC-ELECTRONICS, SOFTWARE, AND ROBOTICS

n 1996, TEKNOPAR was incepted on a mission to improve advanced engineering solutions by making system design and to compete in the national and international sectors by ensuring quality and reliable products, systems, and customer satisfaction. Dr. Perin ÜNAL as Managing Partner and R&D SVP of TEKNOPAR is spearheading the company’s vision to become a global success. Her responsibilities include contributing with information systems capabilities, embedding high-level software development with big data, artificial intelligence, digital twin, and computer vision capabilities to the ability set of the company. A Myriad of Offerings Under its umbrella of services, TEKNOPAR provides end-to-end solutions that incorporate state-of-theart technologies in mechanics, hydraulics, electricelectronics, software, and robotics. These Industry 4.0 compliant end-to-end systems are designed and developed by TEKNOPAR to fulfill the different expectations of clients from industrial facilities, energy sector, mobility, and defense sectors. The integrated

solutions are also modular, interoperable, and generate synergies when used together in control, PLC SCADA software, IoT Platform development, and cognitive digital twin development. In 2017, TEKNOPAR's 10 R&D projects received funding from European Union, and as a result, its existence and impact in the European countries have ever since accelerated. Happy Customers Equals Happy Business According to Dr. Perin, through the company’s motto stating, "TEKNOPAR provides advanced engineering solutions," her team is able to address customers’ needs in the best and most advanced way, which in the end supports customer retention in the long run. A systematic quality assurance system is also constructed at TEKNOPAR, which follows well-defined processes, procedures, and documentation cycles. “Another solid indicator of TEKNOPAR's quality and customer satisfaction may be that some of our customers have been working with TEKNOPAR since its establishment,” further adds Dr. Perin.

Digital First Magazine June 2022

Likewise, companies partnering with TEKNOPAR are entitled to numerous benefits. “Our partner companies enjoy low-cost benefits and improved robust quality of the sustainable systems developed by TEKNOPAR. Additionally, utilizing TEKNOPAR's solutions for optimization, the clients tend to gain monetary, quality, energy, and sustainable business benefits,” explains Dr. Perin. Giving Value & Showing Respect to Employees At TEKNOPAR, employees are treated with respect and given value for their work and dedication. In addition, the Turkey-based company has implemented a reward & recognition system through which employees are

UTILIZING TEKNOPAR’S SOLUTIONS FOR OPTIMIZATION, THE CLIENTS TEND TO GAIN MONETARY, QUALITY, ENERGY, AND SUSTAINABLE BUSINESS BENEFITS

honored for their extra efforts and time given towards innovative activities. During special days and events, the entire team of TEKNOPAR also socializes and exchanges gifts with one another. Therefore, the employees, who are its internal and primary customers, also hold their end of the bargain and give their maximum efforts to drive the company towards success. In this way, Dr. Perin and her management team maintain a positive spirit in employees and foster a healthy workplace culture at TEKNOPAR. As a technology company, TEKNOPAR is committed to UN sustainability goals and build its processes and operations on this pillar. TEKNOPAR supports eight out of 17 UN Goals such as Quality Education, Gender

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Management as a separate responsibility, more focus was required on exploitation activities. As a result, TEKNOPAR created synergies with its existing capability and technology portfolio and current and future expectations. “We overcame the challenge of combining multi-technologies applied to different domains,” asserts Dr. Perin. Sharing her words of wisdom with aspiring entrepreneurs, Dr. Perin says, “I would recommend the automation companies "to think big," "to start small," and "to start immediately." Because if they think small and become late, it may be likely that they may fail. Starting with a small-scale, work-first attitude minimizes risk and increases the possibility of success. TEKNOPAR too started locally and then acted globally to confirm the global standards and expectations.”

Equality, Affordable and Clean Energy, Decent Work and Economic Growth, Industry, Innovation and Infrastructure, Reduced Inequalities, Responsible Consumption and Production, Climate Action. Marketing Goals TEKNOPAR has always put the customers at the heart of its business strategy. In return, customers have never failed to vouch for TEKNOPAR's services and remain loyal customers. Until recently, the company focused on technology development and technical work to satisfy the customers' growing demands, rather than emphasizing marketing activities such as advertisements and social media. With this new inclusion of Business Development

Growth Over the Years In the past 3 years, despite COVID and related problems in several industries, TEKNOPAR has kept its financial strength and is debtless. “Concerning the R&D performance, in Turkey, TEKNOPAR’s R&D has become the top 2nd company whose number of accepted proposals are granted by European Union within Horizon Europe project application in Cluster 4,” shares Dr. Perin with pride. There are trademarks, international academic publications, patents and utility models owned by TEKNOPAR engineers. The company has successfully completed more than 500 projects in 27 countries located on five continents. TEKNOPAR has developed a new digital platform, TIA Platform, an intelligent digital platform consisting

Digital First Magazine June 2022

AT TEKNOPAR, EMPLOYEES ARE TREATED WITH RESPECT AND GIVEN VALUE FOR THEIR WORK AND DEDICATION

of an IOT platform, digital twins, artificial intelligence applications, and user interface applications. The platform provides real-time status monitoring for fixed assets, like machinery, land vehicles, critical facilities. It also provides tools to support forward-looking strategic/operational

First Magazine 64 Digital June 2022

decision-making processes by analyzing data sources and using artificial intelligence algorithms and models. The focus of the TIA Platform is the development of the internet of things platform (IoT), big data analysis (DATA), artificial intelligence technologies (AI), cognitive digital twins (DT), and related visualization systems (UX). Global Success on the Horizon TEKNOPAR has made successful strides in various endeavors for more than 25 years, both within and outside Turkey. It has emerged as a trustworthy, innovative, ambitious, and mature company. Looking at its upward growth trajectory, Dr. Perin and her team focus on expanding client partnerships and building relationships with investors from special industries to enlarge its market access globally. Moreover, TEKNOPAR has recently set up a manufacturing facility in İzmir and started producing its own designs in metal hydraulic manufacturing. In the coming future, sustainable global success is expected from TEKNOPAR, and it wouldn’t be a surprise.

Higher Education Digest Digital First Magazine October June 2020 2022

EXPERT’S OPINION

Will There Be Virtual Events After In-Person Events Return? Paras Lohani, Founder and CEO, B2B Sales Arrow

s organizations around the world ramp up plans for resuming in-person B2B events in the post-Covid phase many assumptions about the existence of Virtual Events emerge. While virtual events became the sole option for in-person events during the epidemic, their broad appeal and future relevance can be attributed to the enormous benefits they provide to organizations, audiences, and global sponsors. Virtual Events have been an important part of the organization’s growth plan, in addition to being a simple solution to the pandemic. We’ll look at some of the characteristics that keep Virtual Events relevant even when in-person meetings have resumed: Virtual Events Scale Up To Metaverse Metaverse’s virtual ecosystem aims to deliver real-life experiences to the digital realm, which is based on 3-dimensional spaces, AI avatars, VR, and AR. Metaverse creates a feeling of physical and social presence, allowing guests to smoothly explore the event platform, hear speaker sessions, and immediately interact and network with other attendees.

First Magazine 66 Digital June 2022

A visionary in his ideas, Paras Lohani is the Founder and CEO of B2B Sales Arrow. A staunch believer of ‘Actions should speak Louder than Words’, Paras is stimulating the rapid growth and preserving the core of this organization. B2B Sales Arrow is a research-based digital technology organization that believes in nurturing business with passion. The company has specialization in end-to-end Virtual Events, Live Streaming, and Media Production, Bespoke Market Research and Analysis, Deep Database Research, and Lead Generation.

Digital First Magazine June 2022

Virtual conferences, events, corporate training, and simulations can all be used in a completely customizable Metaverse space. Through browser-based accessibility on computers, mobile phones, and tablets, brands may discover new ways to communicate with a global audience in 3-dimensional worlds. Hybrid Events Are Quickly Adopted Hybrid events benefit from enhanced marketability and branding due to their large-scale audience, which attracts a greater number of international sponsorships. According to a Marklectic survey from 2021, 71% of companies with 5000+ employees want to make use of the hybrid model’s dual benefits of connecting local in-person meetings with a worldwide virtual audience. The hybrid event model’s builtin virtual component allows marketers to create a reusable content marketing plan. Marketers build post-event ondemand offers, which include a combination of sales collateral and high-value gated assets like e-books, videos, and B2B marketing coaching sessions, to boost prospect’s engagement and generate leads who could become future clients. Benefits of Virtual Events are Unparalleled Higher attendee engagement, a larger number of registrations, and a greater ROI are the top three perks that boost the marketability of Virtual Events, according to Kaltura’s “The State of Virtual Events 2022” global survey. The digital revolution overcomes geographical and logistical limitations to bring in well-known speakers, international celeb guests, and a broad global audience, all of whom contribute to higher levels of engagement and great networking possibilities for attendees. The time and travel savings are a major appeal for higher registrations and worldwide sponsorship commitments, which are critical to maximizing event ROI. Invest in an event that is less risky Because pandemic insurance for physical business events is either unavailable or too expensive, event organizers risk losing their whole investment if a Covid-19 or other unforeseen circumstances arise. The virtual event model allows businesses to protect their investments against events that are beyond their direct control, such as pandemics, political upheaval, terrorism, communal riots, and so on. In the event that the in-person portion of the event is canceled, the organizers can fall back on the default virtual event element without any last-minute stress. The events business has made the move from in-person to digital, according to both organizers and attendees. The advantages of Virtual Events are valued by 94 percent of organizations interested in conducting online activities in

First Magazine 68 Digital June 2022

Hybrid events benefit from enhanced marketability and branding due to their large-scale audience, which attracts a greater number of international sponsorships

2022, with 48 percent wanting to organize more Virtual Events the following year. According to Kaltura studies, 75% of attendees are enthusiastic about the organizers’ objective and want to attend online events and virtual meetings even after in-person activities have resumed. Conclusion Businesses throughout were forced to embrace Virtual and Online Events as an alternate and quick solution to the worldwide health catastrophe when the Covid-19 epidemic broke out. The online events, on the other hand, have made a substantial contribution to redefining the organizations’ B2B marketing approach, with many benefits. Furthermore, the digitalization of events is playing an increasingly important role in strengthening the emerging hybrid event model, which is getting a lot of attention among event organizers, worldwide audiences, and foreign sponsors. Furthermore, Virtual Events has effectively established itself as a reputable resource, thanks to the new-age technology ecosystem of Metaverse, which attempts to take the events sector by storm. As a result, even with the restoration of in-person events, the online phenomena of events will most certainly have a significant impact on the marketing environment of the events business.

Digital First Magazine Higher Education Digest June 2020 2022 October

MOST

INNOVATIVE COMPANIES

IN EUROPE 2022

Jonathan Chandler, UK Managing Director, Wildstone

WILDSTONE Shaping the future of Outdoor Media Infrastructure through Digitisation First Magazine 70 Digital June 2022

WILDSTONE CURRENTLY OWNS TWO-THIRDS OF THE LARGE FORMAT DIGITAL SITES IN THE UK AND CONTINUES TO CONVERT MORE SITES EVERY WEEK

ncepted in 2010, Wildstone is the brainchild of Damian Cox. In its early days Wildstone was a consultancy services company focused on generating passive income for public and private sector landlords through billboards. During that time the business delivered some of the UK’s best-known and most valuable out-of-home (OOH) sites. Later on, Damian and his team identified a market opportunity that would enable them to grow and flourish in the long run by reinvesting retained revenue and acquiring prospective sites directly. Fast forward to 2022, Wildstone own over 3,000 digital and classic OOH assets across Europe and acquire new sites every week. Professional Landlords of Outdoor Media Infrastructure What makes Wildstone stand out in the market is that they are the only professional billboard landlords in

Europe with international scale. The company owns and manages the infrastructure to provide large numbers of billboards directly to media operators. “This benefits the media operators who know we are aligned in the long-term operation of our advertising sites, but this also benefits individual billboard landlords who can realise the capital value of their adverting site.” explains Jonathan Chandler, UK Managing Director, Wildstone. Drivers of the Digital Revolution in OOH Other than offering an infrastructure platform to media operators, Wildstone is playing a proactive role in the innovation of OOH. The leading outdoor media aggregator currently owns two-thirds of the large format digital sites in the UK and continues to convert hundreds of classic billboards to digital screens every year. The company uses next-generation LED screen technology for all its installations, delivering digital screens that are super lightweight and slim.

Digital First Magazine June 2022

City Road, London - operated by City Outdoor

As a result, the advertisers get access to numerous benefits such as better customer targeting due to the flexibility of real-time, adaptive content; environmental improvement through reduced traffic and waste by removing the need for classic site posters installing traditional media, and providing a platform that is more accessible to local businesses. This platform of outdoor media infrastructure sites is leased on long term agreements to media owners such as Clear Channel, Global, JCDecaux and Alight Media, who in turn secure outdoor media sales with advertisers. Positive Work Culture Wildstone is powered by a team of talented acquisition, design and planning experts who have developed many of the highest rented roadside sites in the UK and Europe. Commenting on how Wildstone is trying to drive employee engagement, Jonathan reveals, “Our team remains highly motivated by the fast pace of growth, continued investment, and focus on Environmental, Social, and Governance (ESG) opportunities and objectives.”

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WILDSTONE IS POWERED BY A TEAM OF TALENTED DESIGN AND PLANNING EXPERTS WHO HAVE DEVELOPED MANY OF THE HIGHEST RENTED ROADSIDE SITES IN THE UK

Through its ESG initiative, Wildstone aims to reduce its impact on the environment and support charitable causes that are important to its employees, such as Sea Change Project (a media advocacy organisation dedicated to exploring and documenting The Great African Seaforest) and Old Street Digital Canvas – in support of Hackney’s artistic community. An Upward Growth Trajectory The UK Managing Director of Wildstone, Jonathan, says that the company has grown exponentially through organic site acquisition and significant M&A activity over the last two years. In terms of growth and investments, Wildstone has also doubled in all measures; revenue, staffing, infrastructure asset base, international reach, and number of digital panels. There is no doubt the OOH market was impacted by Covid however Wildstone’s estate is all roadside, as opposed to in retail or transport environments, and therefore their sites and media tenants were shielded from some of the worst of the market challenges.

A16 Rotterdam - operated by Ocean Outdoor

Digital First Magazine

2022 by Clear Channel Bristol Road, Birmingham -June operated

West Cromwell Road, London - operated by Clear Channel

Leadership Insights on European Digital OOH Advertising Market According to Jonathan, the OOH advertising market continues to show resilience compared to other media sectors. This resilience of OOH is derived from the trusted kite-mark perception of billboard media in the eyes of consumers and investment and innovation in technology within the industry. It is mainly seen in the European markets, where digitisation of panels has been adopted most quickly and where brands and media agencies have responded with creative content that engages with the audience. Jonathan further mentions that the audience penetration, impact, and trusted status of OOH were highly apparent during the recent COVID pandemic, where national and local governments across Europe used the channel to communicate vital public health messages.

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Aiming for International Scalability in Future Today, Wildstone has become a trusted name for its infrastructure and digitisation capabilities in the European OOH market. To achieve this position, the company invested in necessary strategic purchases in the Netherlands and secured some expansion opportunities in other European territories. “Innovation in technology and driving the market forward through investment are at the heart of our business DNA in shaping the future of outdoor media infrastructure,” states Jonathan. In the coming years, Wildstone plans to grow through individual site deals across Europe and additional business transactions to maintain its upward growth trajectory.

Website Design & Development

(W)E ARE PRESENT

LOCALLY (W)E ARE PRESENT

Digital Marketing

GLOBALLY (W)E ARE JUST AROUND

Mobile Application Development

THE CORNER!

3D Animation & Stopmotion Graphics

Online Software Development

Search Engine Optimisation

Online Strategy Consulting

Digital First Magazine June 2022

LEADERS’S INSIGHTS

The Need For Corporates To Focus On

Recycling Programs And Prioritize Sustainability Deep Lalvani, Founder, Sublime Life

Dr. Deep Lalvani has over 19 years of leadership experience across manufacturing, ecommerce, start-ups and marketing. After completing his MBA from Manchester Business School, Deep went on to garner a host of experiences under several corporations before moving onto his greatest role and joining the Ador Group as a Chairman. With over 15 years of experience as the chairman of the publicly listed Ador Multiproducts Ltd. as well as the Group’s holding and investment company, Deep comes with expertise in the skincare and personal care industry, across the manufacturing, operations and marketing segments. In June 2019, along with his associates, Deep founded the now well-known e-commerce platform, for clean, curated beauty, Sublime Life. A one-stop shop for sustainable beauty and a pioneer in the clean beauty space in India. His vision for the company is to become India’s India’s largest clean beauty curator and the pioneer and leader in creating the complete ecosystem for clean brands. Deep has also started a skill development academy and is the founder of Sublime Life. More recently, Deep was awarded an honorary Doctorate in marketing.

First Magazine 76 Digital June 2022

There’s a need for brands to focus on sustainability and follow measures such as zero-waste packaging, recycling and upcycling programs that can offset plastic from the environment

ith an increase in the awareness of sustainability and a higher demand in clean beauty, it’s becoming more required of brands and corporates to pay attention to the environmental, social and governance issues. This has also led some brands to overexploit resources to meet the rising demand of ethical and sustainable products. In doing so, they are causing much harm and creating excessive amounts of waste around the world. We now know that the beauty and personal care companies produce about more than 120 billion units of plastic every year, more than half of which goes to waste and ends up in landfills and oceans. This staggering number is surprising and is a huge thing that we all should responsibly take care of. We think that it’s the need of the hour for all brands to start making some mandatory changes in strategy, production and

operations and save the environment from facing a disastrous negative impact. What are the vicious consequences of using plastic? Plastic is not biodegradable meaning that it’s not decomposable. Even on land or in water, plastic is considered a pollutant. The worst part is, EVEN if it decomposes (the chances of this being extremely low) that process will take about 2000 years to complete, solely depending on the type of plastic! Plastic makes its way to rivers and other water bodies, which is then consumed by fish and other marine animals, making it a major reason for their death. Plastic bags have disruptive chemicals released as by-products of plastic production that end up polluting water, land and air. So there’s a need for brands to focus on sustainability and follow measures such as zero-waste packaging, recycling and upcycling programs that can offset plastic from the environment. Sustainable brands are environmentally friendly, ethical, transparent and do not exploit natural resources. They use ingredients that

Digital First Magazine June 2022

list of ‘greenwashing’, simply because they chose to not be do not irritate skin or cause allergies, instead give better transparent and honest about their production, ingredients results because of their non-toxic attributes. Meanwhile or environmental impact. What brands need to remember synthetic cosmetics can cause a lot of problems as they is that they’re leading consumers to unknowingly cause a are synthesized by chemicals and non-organic ingredients. negative impact on the environment, rather than bringing a They can lead to headaches, eye problems, acne and other positive change. diseases. We, at Sublime Life, believe in reducing waste, We, at Sublime Life, keep sustainability at the core of reusing more, recycling and upcycling. We also believe our business and follow all ethical and honest measures. We there are many brands that lead by example and we hope have over 150+ brands onboard with us and we take good other brands follow the same ideals too. time to vet all the brands. Our policy is to be completely But how can brands focus on sustainability? transparent about everything – starting from the list of It’s the small steps that amount to making a huge ingredients, their origin to the packaging used. We give out difference. Brands in their day to day operations can adopt as much information about the measures that reduce their impact brands and the products as we can, on the environment. so that consumers can make a ● Packaging should be well-informed, thoughtful and recyclable – Most of the the best decision possible. Our plastic contribution done by packaging material is 100% beauty brands is through their plastic free and our constant packaging such as bottles and effort lies in coming up with containers for skincare or more sustainable alternatives. makeup products. Thus, brands Our recycle programme should look after this and go known as ‘Sublime Recycles’ for plastic-free packaging or What brands need to Program allows users to reduce something more biodegradable. plastic waste, reuse more and ● Return and refill option remember is that they’re upcycle waste. We empower – This one is a lifesaver. consumers to make sustainable A great initiative to reduce leading consumers to purchases but also offset plastic waste, this can be adopted or unknowingly cause a from the environment. Since there practiced by individuals in are multiple brands that have plastic their daily actions. Consumers negative impact on the packaging, we urge consumers can send back their glass or to send us the empties from any metal containers to be refilled environment, rather brand (not just from the brands or reused. This has the power purchased from Sublime Life) and to drastically reduce the waste than bringing a positive get rewarded for the same. Instead created by single use plastics. of throwing them away and ● Harmless ingredients – change wasting more, consumers can send Abandoning non-toxic ingredients in their empties or get them picked is the #1 option. The use of natural up. We have also been certified as and organic ingredients and Plastic neutral by The Disposal Company. opting for safer, greener and cruelty-free products can make We also send out unique seed paper cards along with all a considerable change in reducing plastic waste. the orders. This is a small initiative by us that can empower There are certain challenges that are faced by consumers to plant that seed at home and be reminded of the sustainable beauty brands too. Transparency and traceability greener lifestyle decision that they made. We urge people to being one of them. It becomes hard to track the origin of switch to toxin-free, sustainable and cruelty-free beauty as the the product ingredients. The cost of sourcing sometimes consumer today has the power to shift demand of anything becomes too high, making it difficult for brands with less and everything. It all lies in the hands of the consumers. capital to invest sustainably. There are multiple challenges We firmly believe and hope that the initiatives taken by in the entire supply chain. Packaging being one, there’s a us will set an example to other brands, bring in a positive lot of thought and effort that needs to go in to ensure the change that is the need of the hour and will give back to the packaging materials used are eco-friendly and plastic-free. environment because that’s what matters the most. There have been numerous brands that have been on the

First Magazine 78 Digital June 2022

Digital First Magazine June 2022

Digital Education First Magazine Digest 80 Higher June 2022 October 2020