Digital First Magazine – April 2024 – Most Innovative Company in 2024

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Sarath Shyam

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Exploring the Unsung Innovators Shaping Global Business

In the vast landscape of global business, innovation often emerges from unexpected corners, driven by companies that may not yet enjoy household recognition but are quietly revolutionizing their respective industries. These under-the-radar innovators embody the spirit of entrepreneurship and creativity, challenging conventional norms and pushing the boundaries of what is possible. While their names may not dominate headlines, their impact reverberates across sectors, shaping the future of business in profound ways.

These unsung heroes of innovation span diverse fields, from sustainable technology to healthcare advancements and beyond. With a blend of ingenuity and determination, they tackle pressing challenges, offering solutions that not only enhance efficiency and productivity but also address pressing societal and environmental concerns.

Despite their relative anonymity, these companies represent the driving force behind the evolution of

global business, proving that transformative change often springs from the unlikeliest of sources.

At Digital First Magazine, we serve as your steadfast companion on this exhilarating journey of transformation. Within our latest issue, we invite you to immerse yourself in captivating tales of innovation, leadership, and the dynamic fusion of technology and business. Welcome to a future shaped by audacious visionaries who boldly redefine the boundaries of possibility.

Gracing the cover of this special edition is Cristina Dolan, an esteemed cybersecurity executive, engineer, computer scientist, and entrepreneur. Her impactful work spans security, data, fintech, and telecom, including co-founding the groundbreaking cybersecurity startup, iXledger. Additionally, as an advisor and board member of esteemed companies like WiseKey (SWX: WIHN), SEALSQ (NASDAQ: LAES), and GRIID (NEO: GRDI), Dolan’s influence reverberates globally. Most notably, her leadership at RSA NetWitness and co-founding of the awardwinning European health-tech company, Additum, underscore her commitment to leveraging data for improved outcomes in Europe and Africa.

Furthermore, we spotlight the Most Innovative Companies of 2024, showcasing a cadre of tech-driven pioneers whose dedication to excellence continues to shape our collective destiny. Amidst the bustling milieu of modernity, let us pause to acknowledge and honor these unsung heroes. Behind every convenience, every breakthrough, and every positive change, there exists a devoted team of innovators tirelessly striving to make our world a better place—one daring idea at a time.

We invite you to relish the enriching content within these pages and join us in celebrating the limitless potential of human ingenuity. Enjoy reading.

Sarath Shyam

CRISTINA DOLAN

CYBERSECURITY AND GLOBAL TECHNOLOGY LEADER, BOARD DIRECTOR: WISEKEY, SEALSQ, AND GRIID; AND SENIOR LECTURER AT COLUMBIA UNIVERSITY

DRIVING MEANINGFUL TRANSFORMATION IN SECURITY, DATA, FINTECH, & TELECOM

CYBERSECURITY AND GLOBAL TECHNOLOGY LEADER, BOARD DIRECTOR: WISEKEY, SEALSQ, AND GRIID; AND SENIOR LECTURER AT COLUMBIA UNIVERSITY

DRIVING MEANINGFUL TRANSFORMATION IN SECURITY, DATA, FINTECH, & TELECOM

Cristina Dolan is an award-winning cybersecurity executive, engineer, computer scientist, and entrepreneur, driving transformation in security, data, fintech, and telecom. She co-founded a groundbreaking cybersecurity startup, iXledger, and is an advisor and board member of several companies including WiseKey (SWX: WIHN), SEALSQ (NASDAQ:LAES), and GRIID (NEO:GRDI). Most recently, she has been the Managing Director for LatAm and Head of the Americas distribution channel, and the Head of Global Alliances for RSA NetWitness. Additum, an award-winning European health-tech company she co-founded, is utilizing valuebased data to improve outcomes in Europe and Africa.

In addition to holding executive positions at Disney, IBM, Oracle, and TradingScreen, Cristina co-founded OneMain.com, which became the tenth-largest ISP after a successful IPO that surpassed Amazon’s and eBay’s respective IPO records. Her accolades include co-authoring ‘Transparency in ESG’ and launching the renowned ‘Dream It. Code it. Win it’ student coding competition, which garnered numerous honors. Recognized as the “Coup de cœur” of the CEFCYS in Europe, alongside distinctions such as 100 Women in Finance, Cristina exemplifies visionary leadership.

Recently, in an exclusive interview with Digital First Magazine, Cristina shared her career trajectory, the mission and vision of Additum, the major takeaways from her latest book, the secret mantra behind her success, future plans, words of wisdom, and much more. The following excerpts are taken from the interview.

Hi Cristina. Please tell us about your professional background and areas of expertise.

As a cybersecurity, technology, and digital transformation executive with an exciting career continually working with the most disruptive technologies to create business value, my professional journey has propelled me to the forefront of technological advancement. With degrees in electrical engineering and computer science, I have acquired a solid foundation that continually propels my learning journey. This educational background has provided me with valuable insights into the everevolving technical landscape. Throughout

my career, I have had the privilege of working with a diverse range of disruptive technologies, from developing the first consumer websites for Disney and Heart to introducing secure e-commerce solutions at Oracle. Additionally, I have been involved in numerous entrepreneurial initiatives focused on growing and building solutions for cyber risk, cyber insurance, cybersecurity, AI, and Computational Linguistics. My experiences have also involved navigating complex challenges in data management, exploring innovative applications of blockchain technology, and engaging with transformative concepts in InsurTech, including Cyber Insurance

and Cyber Risk assessment. Recently, I have been focused on Network Detection and Response solutions, as well as providing Incident Response services to customers throughout the Americas.

Recently, I coauthored a book, “Transparency in ESG and the Circular Economy, Capturing Opportunities Through Data” (ESGdataBook. com), which underscores Cyber Risk as the most immediate financial material ESG and sustainability risk that organizations face today. Additionally, the second book that I coauthored, “Industry 5.0 and Data Economy,” is slated for release in 2024.

Furthermore, I currently enjoy serving as a board director on the boards of three public companies. Drawing from my breadth of experiences as an executive in Fortune

Throughout my career, I have had the opportunity to contribute to various aspects of business leadership, including serving as CEO of a venture-backed company and holding positions in Alliances, Channel, Sales, Technology, Software Development and Product Management. These diverse experiences have allowed me to play a part in driving success and fostering innovation across sectors such as Cloud computing, FinTech, Digital Media, InsurTech, MedTech, and Data Science.

DRAWING FROM MY BREADTH OF EXPERIENCES AS AN EXECUTIVE IN FORTUNE 500 COMPANIES AND ENTREPRENEURIAL ROLES, I BRING A NUANCED UNDERSTANDING OF INNOVATION, CYBERSECURITY, AND ESG—A SKILL SET CRITICAL FOR EFFECTIVE BOARD GOVERNANCE

AS THE HEALTHCARE INDUSTRY GRAPPLES WITH THE ESCALATING DISPARITY BETWEEN THE AVAILABLE HEALTHCARE

WORKFORCE AND THE BURGEONING DEMAND FOR SERVICES, EXACERBATED BY FACTORS LIKE PANDEMIC-INDUCED BURNOUT, RETIREMENTS, AND WORK-LIFE BALANCE CHALLENGES, THE ROLE OF DATA AND AI-ENABLED TECHNOLOGIES BECOMES INCREASINGLY PIVOTAL

500 companies and entrepreneurial roles, I bring a nuanced understanding of innovation, cybersecurity, and ESG—a skill set critical for effective board governance.

What do you enjoy the most about your work in cybersecurity, cloud, and AI?

What I enjoy the most about my work in cybersecurity, cloud, and AI is the opportunity to collaborate with clients in safeguarding their crucial data and infrastructure amidst the evergrowing threats. It’s akin to solving a complex, multi-dimensional puzzle that integrates various disciplines and technologies.

Moreover, as we stand at the forefront of the next industrial revolution, the potential for AI and other data-powered technologies to significantly impact the global GDP is immense. Analysts predict that within the next five years, these technologies could contribute seven to ten percent to the global GDP. This revolution presents unprecedented opportunities, surpassing those of previous industrial revolutions in a shorter timeframe. Consequently, the exponential growth of networked data systems amplifies the value stored in data and transmitted through critical infrastructure. However, this growth also escalates cybersecurity threats, given the exponential expansion of data-driven businesses.

In the current landscape, cybersecurity stands out as the most immediate financially material sustainability and ESG risk for organizations. Its significance is heightened by its weaponization by nation-states and malicious actors, exploiting its asymmetric properties to disrupt communities by targeting critical infrastructure. As the attack surface expands due to the continuous proliferation of distributed network technologies, cybersecurity threats continue to evolve and escalate.

You are also the Co-Founder of Additum Blockchain. Can you please tell us about the mission and vision of this healthcare platform?

Additum is dedicated to revolutionizing the healthcare landscape by harnessing cutting-edge digital technologies to optimize patient outcomes. Our team comprises esteemed industry leaders hailing from diverse backgrounds, including the Ministry of Health, the Spanish Medicines Agency, various clinical areas, renowned institutions like MIT, as well as prominent companies such as Alastria, Lilly, and GE Healthcare. Notably, our CEO, Javier Colas, brings invaluable experience as the former CEO of Medtronic EMEA.

The healthcare sector holds paramount significance for several compelling reasons. Firstly, it fulfills fundamental human needs by delivering essential medical services, treatments, and preventive care, thereby enhancing the overall quality of life and extending longevity on a global scale. Secondly, healthcare serves as a linchpin for economic growth and stability, generating substantial employment opportunities across a spectrum of roles and catalyzing innovation through ongoing research and development in pharmaceuticals, medical devices, and biotechnology. Thirdly, robust healthcare systems are indispensable for societal resilience, especially in times of crises such as pandemics, natural disasters, or humanitarian emergencies.

As the healthcare industry grapples with the escalating disparity between the available healthcare workforce and the burgeoning demand for services, exacerbated by factors

like pandemic-induced burnout, retirements, and work-life balance challenges, the role of data and AI-enabled technologies becomes increasingly pivotal. Addressing this gap is paramount, particularly in light of the aging population, the expanded access to care facilitated by initiatives like the Affordable Care Act, and the continuous advancements in medicine necessitating proficient personnel for administration and management.

In the absence of commensurate growth in the healthcare workforce, leveraging AI and other data-enabled technologies assumes critical importance in striving to achieve the UN Sustainable Development Goals, particularly the third goal: “Ensure healthy lives and promote well-being.”

In essence, Additum Blockchain is poised to be at the forefront of this transformative journey, spearheading innovation to enhance healthcare accessibility, efficiency, and effectiveness while advancing the broader societal goals of health and well-being.

You recently co-authored a book, Transparency in ESG and the Circular Economy, which garnered a lot of attention from industry experts and readers. Can you please brief us about the major takeaways from this book?

Beyond Decarbonization: A Broader View of ESG Risks: While ESG serves as a vital metric for gauging sustainability, its full potential remains untapped due to a limited understanding. Traditionally, ESG has been primarily associated with decarbonization, a challenge arising from the innovations that fueled the past industrial revolutions. However, the book emphasizes the need to

consider a wider range of threats impacting businesses, society, and the planet.

Navigating the Labyrinth of Sustainability Reporting: The book sheds light on the various frameworks, standards, datasets, and approaches employed in sustainability reporting. It highlights the key reasons why achieving standardization, akin to bond ratings or other indexes, proves elusive in this domain.

Cybersecurity: The Looming Threat in the Age of AI: As we embark on the datadriven and AI-powered fourth industrial revolution, cybersecurity emerges as the most significant threat to sustainability. The book acknowledges the existence of diverse approaches to defining and reporting cybersecurity risks, underlining the absence of a single, unified method.

Empowering Individuals: Understanding the Nuances of Sustainability: Ultimately, the book aims to equip readers with a comprehensive understanding of the diverse

approaches, data elements, and perspectives used to define sustainability and ESG risks. It delves into the historical evolution of corporate social responsibility, sustainability, and ESG, emphasizing how the interpretation of these metrics can vary depending on the reporting entity, investor, or intended audience.

By fostering a deeper grasp of the factors contributing to the sustainability of organizations, communities, and the planet, the book empowers individuals to make meaningful contributions toward improving overall sustainability, starting at the local level.

Are you currently satisfied with the status quo regarding women in tech? What specific changes do you think are needed to change the status quo?

The current landscape in the tech industry presents both opportunities and challenges, particularly regarding the representation of women. While the fourth and fifth industrial

BY FOSTERING A DEEPER GRASP OF THE FACTORS CONTRIBUTING TO THE SUSTAINABILITY OF ORGANIZATIONS, COMMUNITIES, AND THE PLANET, THE BOOK, TRANSPARENCY IN ESG AND THE CIRCULAR ECONOMY, EMPOWERS INDIVIDUALS TO MAKE MEANINGFUL CONTRIBUTIONS TOWARD IMPROVING OVERALL SUSTAINABILITY, STARTING AT THE LOCAL LEVEL

revolutions hold immense potential for economic growth, it’s imperative that women are actively involved and equipped with the necessary skills to thrive in this dynamic environment. However, the reality is that women remain underrepresented in the tech sector.

According to recent statistics, women make up only around 26% of the computing workforce and hold only about 20% of tech jobs in major tech companies. This disparity underscores the need for concerted efforts to foster greater inclusion and participation of women in tech from an early age. Education plays a crucial role in this regard, and initiatives aimed at encouraging young girls to pursue STEM (Science, Technology, Engineering, and Mathematics) fields are essential.

Navigating the tech industry can be daunting, given its rapid pace of innovation and complex nature. Organizations such as CEFCYS [Le CErcle des Femmes de la CYberSécurité], led by visionaries like Dr. Nacira GUERROUDJISALVAN, are instrumental in creating supportive communities where women in tech can connect, learn, and grow. Personally, I’ve had the privilege of being recognized with the “Coup de Coeur” award at the 4ème Trophée Européen de la Femme Cyber du CEFCYS in Paris, an experience that has allowed me to forge meaningful connections with inspiring women in the cybersecurity field across Europe.

To address the status quo and promote greater gender diversity in tech, several key changes are necessary. Firstly, there must be a concerted effort to challenge and dismantle gender biases and stereotypes that discourage women from pursuing careers in tech. This involves creating inclusive environments within educational institutions, workplaces,

BY FOSTERING A CULTURE OF INCLUSIVITY, PROVIDING SUPPORT AND RESOURCES, AND ACTIVELY ADDRESSING SYSTEMIC BARRIERS, WE CAN CREATE A TECH INDUSTRY THAT TRULY REFLECTS THE DIVERSE TALENTS AND PERSPECTIVES OF SOCIETY AS A WHOLE

and industry events. Additionally, mentorship and sponsorship programs can play a vital role in providing support and guidance to women as they navigate their careers in tech. Furthermore, policies and initiatives aimed at promoting gender diversity and inclusion, such as flexible work arrangements and pay equity measures, are crucial for creating a level playing field for women in the tech industry.

Ultimately, achieving gender parity in tech requires a collective commitment from stakeholders across the board, including governments, educational institutions, tech companies, and individual professionals. By fostering a culture of inclusivity, providing support and resources, and actively addressing systemic barriers, we can create a tech industry that truly reflects the diverse talents and perspectives of society as a whole.

When you founded and launched the student coding competition, Dream it. Code it. Win it., was your goal to engage females so that they would pursue STEM careers?

Dream it. Code it. Win it. was originally launched through the encouragement of a number of the MIT Corporation Board Members when I was the Chair of the MIT Enterprise Forum of New York. The goal was to engage all students in STEM in a fun and engaging way, so I decided to make it a competition. Students were rewarded for solving an interesting problem utilizing technology. At the time I didn’t appreciate how difficult problem solving is. Albert Einstein allegedly said something like, ‘If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.’

As an engineer, most of my friends were engineers and problem solvers and it didn’t consider problem-solving as a rare skill. Problem-solving requires the whole brain thinking. The Right Hemisphere of the brain creatively generates solutions, and the Left Hemisphere decides on the solution. The solution execution utilizes the frontal lobe which is responsible for executive function.

All these processes make solving problems challenging, just defining the problem to be solved is challenging, and that is the critical first step.

While the competition wasn’t created to explicitly engage females, it was interesting to see 50% of the submissions were from females every year of the competition. What was even more surprising was the fact that many of the problems the young girls submitted had been better thought out and complex. In addition, the descriptions of the problems that motivated the female competitors were more sophisticated. This caught my attention because the competition did not focus on specifically attracting females and yet they showed up and executed well.

Amazingly, so many young women were attracted to this problem-solving with technology competition, and yet women are not often associated with this skill set.

The career opportunities that will exist going forward will require these types of skills. The intersection of data and other disciplines, including cybersecurity, to digitally transform and power new industries. This is why it is important to understand how to make sure that women continue to be encouraged to engage in these opportunities.

In your opinion, what are the biggest challenges women face in tech that aren’t typically faced by their male counterparts? What would you suggest to address this?

When considering the challenges women encounter in the tech industry, it’s crucial to recognize the profound impact of organizational culture. Every workplace has its unique ethos, shaped by its history, values, and norms, which inevitably influences how individuals interact and collaborate within that environment. Unfortunately, the tech industry remains largely male-dominated, with its own distinct culture and communication dynamics that may not always align with those of some women.

One significant hurdle women face is the need to navigate and adapt to these existing cultural norms. Male-dominated environments often perpetuate communication styles and social dynamics that may not fully accommodate or value the contributions of women. This can create challenges in terms of building rapport, establishing credibility, and accessing opportunities for advancement.

To address this disparity, it’s essential to foster a more inclusive and supportive ecosystem within the tech industry. One approach is the establishment of industry organizations specifically geared toward supporting and empowering women across various organizations. These platforms provide invaluable networking opportunities, mentorship programs, and resources tailored to the unique needs and experiences of women in tech. By cultivating a sense of community and solidarity, these organizations play a pivotal role in helping women navigate and

BY FOSTERING AN ENVIRONMENT WHERE ALL EMPLOYEES FEEL VALUED, RESPECTED, AND EMPOWERED TO CONTRIBUTE THEIR UNIQUE PERSPECTIVES, ORGANIZATIONS CAN CREATE A MORE EQUITABLE AND CONDUCIVE WORKPLACE FOR WOMEN IN TECH

thrive in male-dominated environments. One example is a European organization I mentioned earlier, CEFCYS [Le CErcle des Femmes de la CYberSécurité], founded by industry luminary Dr. Nacira GUERROUDJI-SALVAN.

Moreover, organizations that prioritize diversity and inclusion in their corporate culture and leadership initiatives stand to attract and retain top talent from diverse backgrounds. By fostering an environment where all employees feel valued, respected, and empowered to contribute their unique perspectives, organizations can create a more equitable and conducive workplace for women in tech.

Another challenge women may encounter is the pressure to stand out and assert themselves in environments where competition and comparison are prevalent. This can lead to feelings of self-doubt, imposter syndrome, or reluctance to advocate for oneself. Recognizing and addressing these psychological barriers is crucial for empowering women to assert their

value and pursue opportunities for growth and advancement within the tech industry.

Ultimately, addressing the challenges

women face in tech requires a multifaceted approach that encompasses both structural changes within organizations and broader cultural shifts within the industry as a whole. By fostering inclusive cultures, and providing targeted support and resources, we can create a more equitable and thriving tech ecosystem where women can fully realize their potential and contribute to innovation and success.

The meaning of leadership can change from one era to the other. How would you define the meaning of leadership today?

In today’s rapidly evolving business landscape, the definition of leadership has undergone a profound transformation. As companies embrace digitalization and innovation at an unprecedented pace, the role of a leader has evolved to meet the demands of this dynamic era.

At the heart of contemporary leadership lies agility and adaptability. Leaders must possess the ability to navigate through uncertainty and change with grace and resilience. The speed at which companies transform necessitates leaders who are not only visionary but also agile in their decision-making and strategic execution.

Moreover, the advent of new communication technologies and collaboration tools has revolutionized the way organizations operate. Leaders now have access to a myriad of communication channels and analytics tools that enable them to foster transparency, facilitate real-time feedback, and promote collaboration across geographically dispersed teams. This shift towards flatter organizational structures underscores the importance of leaders who can effectively harness these tools to foster a culture of open communication and engagement.

In today’s landscape, understanding the needs and motivations of both customers and employees is paramount. Leaders must cultivate a deep understanding of their customer base to deliver value-driven solutions and maintain a competitive edge in the market. Similarly, recognizing the intrinsic value of employees as the most valuable asset within organizations is crucial. Effective leaders prioritize the well-being and development of their teams, fostering a culture of trust, respect, and empowerment.

Furthermore, the way in which leaders communicate has also evolved significantly in recent years. Effective communication is no longer confined to traditional channels but encompasses a diverse range of mediums, from virtual meetings and social media platforms to immersive digital experiences. Leaders must be adept at leveraging these communication

tools to inspire, motivate, and align their teams towards common goals.

In essence, the meaning of leadership today is characterized by agility, empathy, and digital fluency. Successful leaders embrace change, empower their teams, and leverage technology to drive innovation and organizational excellence in an increasingly complex and interconnected world.

In your academic or work career, were there any mentors who have helped you grow along the way? What’s the best piece of advice you have ever received? Throughout my academic and professional journey, I’ve been fortunate to have had exceptional mentors who have played pivotal roles in my growth and development. These mentors have been instrumental not only in providing guidance and support but also in imparting invaluable wisdom that has shaped my approach to both my career and personal pursuits.

Drawing parallels between sports and the corporate world, I’ve found that the lessons learned on the field often translate seamlessly into the boardroom. As an elite athlete, I’ve experienced firsthand the importance of resilience, determination, and teamwork –qualities that are equally essential for success in the professional realm. Indeed, women who participate in competitive sports often bring a heightened sense of competitiveness and drive to their professional endeavors.

One of the most impactful pieces of advice I’ve received from a mentor is the importance of effective communication, particularly public speaking. The ability to articulate ideas, influence others, and command attention is a skill that transcends industries and roles. Mastering the

MASTERING THE ART OF PUBLIC SPEAKING HAS NOT ONLY BOLSTERED MY CONFIDENCE BUT HAS ALSO OPENED DOORS TO COUNTLESS OPPORTUNITIES FOR GROWTH AND ADVANCEMENT

art of public speaking has not only bolstered my confidence but has also opened doors to countless opportunities for growth and advancement.

In turn, as a mentor myself, I’ve had the privilege of guiding and supporting numerous students and young professionals on their journeys. One common misconception I’ve observed among mentees is the expectation that a mentor’s role extends beyond providing guidance and advice. While mentorship undoubtedly involves fostering professional growth and offering insights, it’s essential for mentees to proactively engage with their mentors and take ownership of their own development.

It’s crucial for mentees to recognize that the onus is on them to translate advice into action and leverage their mentor’s guidance to propel their careers forward. Rather than viewing mentors as conduits for continuous business development or fundraising, mentees should approach mentorship as an opportunity for learning, growth, and self-discovery.

In essence, mentorship is a reciprocal relationship built on mutual trust, respect, and commitment to personal and professional development. By actively engaging with mentors, seeking out opportunities for growth, and applying the wisdom gleaned from their guidance, mentees can unlock their full potential and chart a course for success in both their careers and lives.

Over the years, you have been a recipient of numerous honors including: 100 Women in Finance; Women to Watch in Crypto and Blockchain; 100 Most Influential Blockchain Women; and Thought Leader in Crypto and Blockchain to name a few. Our readers would love to know the secret mantra behind your success.

Over the years, I’ve been deeply humbled and honored to receive recognition for both my professional

endeavors and my contributions to various causes close to my heart. These accolades serve as a testament to the dedication and passion I’ve poured into my work, as well as the meaningful connections I’ve forged within my academic and professional communities. Speaking multiple languages has enabled me to connect with peers all over the world and engage with many wellrespected global professional communities. Some of these honors stem from my longstanding engagement with esteemed institutions such as MIT and Convent of the Sacred Heart in Greenwich, where I’ve had the privilege of contributing to and learning from vibrant academic environments. Others have been bestowed upon me by respected industry organizations with whom I’ve collaborated closely over the

years, fostering meaningful relationships and driving impactful initiatives.

For me, the key to success lies in pursuing work that ignites a genuine sense of passion and purpose. When you wholeheartedly love what you do and the industry you serve, achieving recognition becomes a natural byproduct of your dedication and commitment. Throughout my journey, I’ve remained steadfast in setting ambitious goals and staying laser-focused on realizing them.

However, success isn’t solely defined by reaching predetermined milestones; it’s about embracing the inevitable twists and turns along the way with resilience and determination. Challenges and setbacks are an integral part of the journey, and it’s how we navigate and overcome them that truly defines our growth and accomplishments.

EVERY OBSTACLE SURMOUNTED, EVERY LESSON LEARNED, CONTRIBUTES TO THE RICHNESS AND DEPTH OF THE JOURNEY, MAKING THE ULTIMATE ACHIEVEMENT ALL THE MORE MEANINGFUL

Every obstacle surmounted, every lesson learned, contributes to the richness and depth of the journey, making the ultimate achievement all the more meaningful.

In essence, my mantra for success revolves around passion, perseverance, and a steadfast commitment to continuous growth and learning. By embracing challenges as opportunities for growth and remaining unwavering in my pursuit of excellence, I’ve been able to carve out a fulfilling and impactful career journey—one marked by both professional achievements and personal fulfillment.

Where would you like to be in the next 5 years?

In the next five years, I envision myself continuing to play a multifaceted role as an executive, entrepreneur, and board member, collaborating with forward-thinking organizations at the forefront of data and digital transformation. As we navigate the Fourth Industrial Revolution, I see unparalleled opportunities emerging across various industries, driven by advancements in technology and the proliferation of data-driven insights through Artificial Intelligence.

One area that particularly captivates my attention is cybersecurity—a critical concern that will only become more pronounced as organizations increasingly rely on digital infrastructure. In the face of evolving threats, my focus will be on partnering with clients to develop robust solutions that safeguard their operations against cyber risks, thereby fortifying their resilience in an ever-changing landscape.

FOR WOMEN ASPIRING TO BREAK INTO THE TECH INDUSTRY, MY ADVICE IS TO EMBRACE YOUR AMBITION WITHOUT RESERVATION AND REFUSE TO BE DETERRED BY NAYSAYERS OR SELF-DOUBT

Moreover, as a mother to two remarkable sons embarking on their own journeys in computer engineering and computer science, I eagerly anticipate witnessing their contributions to this transformative era. It’s a source of immense pride and joy to see them poised to make meaningful impacts in an industry that holds the potential to shape the future in profound ways.

In essence, my aspirations for the next five years revolve around leveraging my expertise and passion to drive positive change, both professionally and personally. By embracing the opportunities presented by the digital age and nurturing the next generation of innovators, I aim to leave a lasting legacy that transcends boundaries and empowers individuals and organizations to thrive in an increasingly interconnected world.

What advice would you give to women who want to enter the tech industry?

For women aspiring to break into the tech industry, my advice is to embrace your ambition without reservation and refuse to be deterred by naysayers or selfdoubt. Throughout my own journey, I’ve encountered countless instances where I was met with skepticism or discouragement, with people questioning whether I truly belonged in certain roles or industries. However, I refused to let these doubts define me or limit my aspirations.

It’s important to recognize that feelings of inadequacy or impostor syndrome are not unique to any one individual—they are common experiences shared by many

successful professionals, regardless of gender. Instead of allowing these doubts to derail your ambitions, use them as fuel to propel yourself forward. Let them serve as reminders of the resilience and determination required to achieve your goals.

Moreover, in an era characterized by rapid technological advancements and constant disruption, the ability to adapt and continuously learn is paramount. Embrace a mindset of lifelong learning, and actively seek out opportunities to expand your knowledge and skillset. Whether it’s through formal education, mentorship, or hands-on experience, prioritize your personal and professional growth.

Above all, recognize that effective communication lies at the heart of success in the tech industry. Develop your communication skills, both verbal and written, as they are essential for building relationships, influencing stakeholders, and driving meaningful collaboration. Whether you’re conveying complex technical concepts or delivering a keynote presentation, the ability to communicate effectively will set you apart and open doors to new opportunities.

In summary, my advice to women entering the tech industry is to be fearless in pursuing your ambitions, relentless in your pursuit of knowledge, and unwavering in your commitment to honing your communication skills. By embracing these principles, you’ll not only thrive in the everevolving world of technology but also pave the way for future generations of women in tech to follow in your footsteps.

Helping Clients on their Journey into New Digital Territory & Beyond

Felix Holzapfel, Founder & CEO, Quovabiz, Investor & Member Advisory Board, agriBORA

Felix, please tell us a bit about your background and areas of expertise.

I began to work for an IT Systems Company in 1997 while I was still attending school. In 2002, my brother Klaus and I founded the digital agency conceptbakery based in Germany and the US. After establishing an agency alliance, we became a part of Zone. I became a shareholder and member of the C-level of one of Europe’s leading independent full-service

digital marketing agencies. In October 2017, we successfully sold Zone to Cognizant, one of the leading digital businesses worldwide (listed on the NASDAQ, a Fortune 500 company). Since 2020, I have been running Quovabiz, a mixture of a management consultancy and investment company. In this role, I’m an entrepreneur, business angel, sparring partner, and consultant for startups, SMEs, and corporations regarding strategy,

The most important thing is understanding transformation not as a one-off event but as a continuous process and aligning the organization accordingly

During the last two decades, Felix Holzapfel has supported many SMB, DAX, and Fortune 500 companies on their way to the Digital Age. Having sold his digital marketing agency to one of the world’s leading IT services providers, he now focuses on Quovabiz, a company building and consulting boutique. Felix is also a speaker and author of several books. Thinkers360, the world’s leading B2B marketplace for thought leaders, analysts, and influencers, recognized him asoneofthetop10globalthoughtleaders for digital transformation and marketing.

Recently, in an exclusive interview with Digital First Magazine, Felix shared his professional trajectory, the mission and vision of Quovabiz, take on leadership, personal sources of inspiration, future plans, pearls of wisdom, and much more. The following excerpts are taken from the interview.

marketing, and digital transformation. I’m also a speaker and author of several books.

As an entrepreneur and thought leader in digital transformation and marketing, what does digital transformation mean to you? What sort of organizational changes are needed to drive a successful digital transformation?

Frankly, I don’t like the term digital in digital transformation. I prefer to call it simply transformation! Why? Over the past 25 years, I have accompanied numerous Fortune 500,

DAX 30, and SMEs on their way into the digital age. Many projects were right at the intersection between technology and change management. The main challenge was usually not implementing technologies but overcoming barriers and blockers regarding processes, culture, and alike. The most important thing is understanding transformation not as a one-off event but as a continuous process and aligning the organization accordingly. A key factor is to get an organization to a point where not just managers, but the entire company see change less as a threat and more as an opportunity.

Having one leg in the startup ecosystem, working with young and ambitious founders, and the other in the corporate environment offers me a highly varied everyday life, which I enjoy a lot and again, from which our clients benefit a lot

Tell us about the mission and vision of Quovabiz. What sets it apart from other market competitors?

As early-stage investors, company builders, and consultants, we accompany startups, SMEs, and corporations on their journey into the digital frontier—and beyond. I guess the main difference from most competitors is our boutique approach. We already successfully founded, scaled, and sold our own business. Quovabiz is not about scale anymore but about passion and quality. Therefore, my brother Klaus, with whom I also founded Quovabiz, and I take personal care of all our clients and ventures. My role is usually to be an architect who helps develop new business models or extend existing ones. My wide range and many years of entrepreneurial experience in digital transformation, technology, and marketing across many categories make me a generalist who can connect dots others often don’t see.

That enables me to support clients in challenging their organization, making smart choices, recognizing opportunities that lie in change, and creating the best possible use of them.

You are also an Investor & Member of the Advisory Board at agriBORA. Can you please tell us about this company and your role in it?

agriBORA is one of my seed investments. I’m also a member of agriBORA’s advisory board. The founder, Kizito Odhiambo, is an exciting entrepreneur with an inspiring vision: Making Africa self-sufficient within our generation. To achieve this ambitious goal, agriBORA merges the benefits of an agritech SaaS (software as a service) platform with technologies like satellites, AI, and blockchain to disrupt agriculture in Africa. The company benefits from strong partners like the European Space Agency (ESA), the European Commission, and

The World Bank. Last year, I had the chance to visit agriBORA’s operational team in Kenya. It was amazing to see what a gamechanging impact the company already has on farmers’ daily lives and income. This project is the perfect example of using technology to improve our world—and still have a solid business case.

What surprised you the most in your journey so far and what did you learn from it?

I’m in the industry for more than 25 years. Nevertheless, I’m surprised repeatedly about how many silos still separate different people, departments, and data pools within organizations and how resistant people and organizations can be against change and overdue transformation. What did I learn from all that? It is very beneficial to feel at home in many different worlds. In many ways, this is a recurring theme in my life. Based on this skillset, I built Quovabiz with a diverse and, at the same time, very independent position and approach. Having one leg in the startup ecosystem, working with young and ambitious founders, and the other in the corporate environment offers me a highly varied everyday life, which I enjoy a lot and again, from which our clients benefit a lot.

The meaning of leadership can change from one era to the other, how would you define the meaning of leadership today?

Disruptive technologies like AI, quantum computing, robotics, or nanotechnology can potentially turn markets upside down relatively quickly. The global economy has become way

Disruptive technologies like AI, quantum computing, robotics, or nanotechnology can potentially turn markets upside down relatively quickly

more competitive with international supply chains, and more and more of the value creation is happening digitally. Global warming forces us to rethink our way of life and some of our economic principles while, at the same time, the global south asks for a fair share of the global wealth. These are just a couple of examples. Bottom line: The world is changing faster and more fundamentally than ever before in many ways. Management styles need to keep up with this progress and the changing needs and demands of a more and more heterogeneous landscape of employees. Talking about employees, the competition for the most essential resource of any business, talents, has also become more global. Facing all these challenges in times of continuous change, good or even outstanding and inspiring leadership is more critical and has become more demanding than ever before.

Is there a particular person you are grateful for who helped get you to where you are?

Of course, my parents and siblings fundamentally impacted me in becoming the person I am today. But when we talk about my professional career, the first person who comes to mind is the founder and CEO of the IT service company where I started my professional career in 1997. Soon after I began to work in his company, he already gave me opportunities that were way beyond what would have been expected for

someone of my age and experience level. When clients increasingly asked for web design, e-commerce, and online marketing, I was tasked with setting up this department. In early 2000, the company developed a toolkit to build websites offered as SaaS. Three rounds of venture capital investments accelerated the company’s growth. I worked alongside the CEO and executive board, was involved in all parts of the organization, and became a constant in the shareholder and supervisory board meetings. It was a perfect learning environment for a future entrepreneur.

What is it that motivates and inspires you in your everyday life?

First of all, of course, my family. Making my wife and two little kids smile is my biggest motivation. Also, I’m the youngest of four. Looking up to my older brothers and sister was also an essential factor that turned me into the curious and competitive person I am today, motivating me to go above and beyond—every day. Last but not least, I simply love technology. I bought my first computer when I was eight, and my fascination for technology has remained the same. My daily life often still feels like being a kid in a candy store, which I’m very grateful for!

What are you particularly proud of in your career?

That I’m 100% self-made. My brother and I built our first company from scratch

without external support. There was no existing network from our parents, no external money, nothing. Just our hard work and strong will to build a company we can successfully sell one day to achieve a certain level of financial independence. That’s what we did with conceptbakery and Zone. With Quovabiz, we now have the possibility to take our entrepreneurial passion to the next level.

That makes me proud, grateful, and, probably most importantly, happy.

Where do you see yourself in the next 5 years?

I will still explain the latest technology, management, and marketing trends to ambitious entrepreneurs and executives, helping them turn this knowledge into action. Also, I would

I believe many exciting insights remain dormant at the interface between technology and sociology that could significantly advance us all

be delighted if we built a good portfolio with Quovabiz of various ventures that use technology creatively and impactfully to turn our world into a better place. Finally, I would like to give more keynotes on future technologies and discuss their impact on our economy and society. I believe many exciting insights remain dormant at the interface between technology and sociology that could significantly advance us all.

What would be your recommendations to large organizations as they look to maintain momentum in their digital transformation journeys?

Let me try to answer this common question with kind of an uncommon answer. Whenever change creates critical situations; many people get scared and only see risks and blockers. But if change creates an environment of growth and improvement, people usually are confident, see opportunities and potential. This phenomenon applies on a personal level as well as to companies, large organizations, and even entire economies. Therefore, we are all well advised to create an environment that promises growth, both for individuals and organizations, to maintain momentum and make the best out of all the transformation and change ahead. Also, collaboration with startups or even strategic investments can help to stay open-minded, extend the product portfolio, and strengthen a company’s innovation power and readiness for change. Impulses from people like me and companies like Quovabiz can help with all of that and support corporates in widening their views, staying focused, and setting the right priorities during the exciting times we should all be lucky to live in.

get it live Pioneering Digital Solutions for Banking Excellence

In the fast-changing world of international banking and finance, simply keeping up is not enough. To stay ahead, one needs to be innovative and adaptable. That’s where get it live comes in - a groundbreaking company that combines cutting-edge technology with expert consulting services to help businesses transform and thrive.

At the core of get it live’s mission is a commitment to enabling digital evolution for its clients. Specializing in the development and operation of bespoke product innovations and software systems, the company serves as a trusted partner for international banking and

finance institutions embarking on their digital journey. Jan Husseini, Founder & Managing Director of ‘get it live’, articulates this ethos succinctly: “In addition to consulting, we also provide a large number of customizable technology and software solutions that range from web frontends for onboarding and online banking to specialized software for risk-, compliance- and KYC management to fivestar-rated mobile apps for end-consumers to manage their financial products.”

What sets get it live apart is its unwavering dedication to tailoring solutions to the unique needs of each client. Rejecting the one-size-

Jan Husseini, Founder & Managing Director, ‘get it

fits-all approach, the company ensures that every solution is meticulously crafted to align with the specific requirements and objectives of banking and finance enterprises. As Husseini underscores, “We tailor every solution to the needs of our clients and do not expect them to fit into an off-the-shelf offering. Thus, it ensures that each solution is specifically designed to meet the specific requirements and goals of the banking and finance companies it works with.”

From infrastructure modernization to data analytics and digital platform integration, the company empowers clients to enhance customer

Rejecting the one-sizefits-all approach, get it live ensures that every solution is meticulously crafted to align with the specific requirements and objectives of banking and finance enterprises

experiences and operational efficiencies alike. Husseini elucidates, “We achieve this by offering assistance in infrastructure modernization, analytics with effective data management, and strengthening or implementing digital banking and finance platforms.”

Crucially, regulatory compliance remains at the forefront of get it live’s endeavors. By prioritizing adherence to industry regulations and leveraging automation where possible, the company ensures seamless integration with legacy systems while paving the way for innovation. Thus, ‘get it live’ not only supports international companies in navigating digital disruptions but also facilitates their evolution and growth in an ever-changing landscape.

A Proven Process for Seamless Transformation

In the digital age, the need for a business to adapt and evolve has never been more imperative. For get it live, this lies at the heart of its mission as it spearheads the migration of existing processes into the digital domain. Husseini, emphasizes the pivotal role of understanding in this transformative journey: “The initial and most crucial step to migrating an existing process into a digital environment is to ‘listen, learn, and understand.’” Guided by this principle, get it live has meticulously crafted a refined process aimed at ensuring a smooth transition for its clients.

Central to this process is the critical phase of analysis, wherein get it live delves deep into the intricacies of existing processes. By listening attentively to stakeholders and understanding their objectives, limitations, and aspirations for change, the company lays the groundwork for a tailored approach to digital transformation. As

Husseini aptly puts it, “If it is a customerfacing process, a most forgotten step is to put yourself in the shoes of the customer and ask yourself the following: What does the customer want? How does he perceive the

process? How can we make it as easy and transparent as possible for him?”

Crucially, get it live views the analysis phase as an indispensable investment, offering it as a complimentary service for all projects. Armed

Throughout the implementation stage, get it live adopts a pragmatic approach, evaluating the merits of integrating, bypassing, or modernizing elements of legacy systems

with a comprehensive understanding of project intricacies, the company proceeds to the design phase, where innovative solutions take shape. Husseini elaborates, “Upon completion of the analysis phase, we are able to proceed with designing and shaping the digital process according to the project requirements. To accomplish this, we leverage a diverse array of tools and components to expedite implementation and ensure a swift turnaround.”

Throughout the implementation stage, get it live adopts a pragmatic approach, evaluating the merits of integrating, bypassing, or modernizing elements of legacy systems. This decision-making process is tailored to each project’s unique context,

encompassing regulatory considerations, resource allocation, budgetary constraints, and client preferences.

Even beyond implementation, get it live remains steadfast in its commitment to client satisfaction. With dedicated support mechanisms in place, the company ensures that post-implementation needs are met comprehensively. From addressing issues to providing training and support, get it live stands as a reliable partner in its clients’ digital journey.

Empowering Innovation with a Unique Approach

In the realm of digital transformation, get it live stands out as an innovative leader with a unique

By providing a clear financial framework, get it live enables clients to plan their expenses meticulously, while simultaneously affording them the agility to navigate project changes seamlessly

approach that combines fixed-price budgets and Agile development methodology. Jan Husseini highlights that customers appreciate the company’s ability to merge fixed-price budgeting with an Agile development approach, providing them with both cost predictability and flexibility in project execution. Empowering clients through predefined budgets is a core value for get it live, as it not only aids clients in meticulous expense planning but also allows for seamless adjustments to project modifications. Husseini explains, “Thorough the initial analysis phase we come to a comprehensive understanding of projects, facilitating accurate effort assessment and budget determination. Utilizing this insight, we establish and adhere to a fixed budget without deviation. And it is this commitment to a set budget regardless of circumstances that fosters trust and confidence between us and the customer.”

Beyond financial predictability, get it live distinguishes itself through its proactive approach to project management. Clients consistently laud the company for its unwavering dedication to their success and its adept handling of project coordination and vendor management, all without external intervention.

Moreover, get it live boasts a profound understanding of the regulatory intricacies that define the banking and finance sector. With a keen eye on evolving regulatory landscapes, the company offers platforms that adhere rigorously to industry guidelines, including Anti Money Laundering (AML), Know Your Customer (KYC), and Suspicious Transaction Reporting (STR) requirements. As Husseini affirms, “With our cutting-edge digital platforms and solutions, we can offer our customers tailored, personalized services to support them to handle the numerous

regulatory requirements. By tailoring to their needs, we are able to help remove redundancies and optimize workflows, ultimately saving them valuable time and making the process more customer friendly.”

Providing Tailored Software Solutions and Superior Support

Within the intricate ecosystem of banking and finance, the quest for tailored software solutions that seamlessly align with institutional needs

is paramount. get it live emerges as a stalwart ally in this pursuit, offering a suite of solutions meticulously crafted to cater to the unique requirements of banks and financial institutions.

Central to get it live’s software offerings is the flexibility to accommodate diverse deployment models. The company provides clients with the option to host and operate its software “on-premise,” within the confines of the client’s network. In this capacity, ‘get it live’ assumes the role of a software vendor, furnishing clients with comprehensive documentation

to facilitate independent software operation. Husseini elucidates, “Our team of experts will work closely with them to ensure a smooth implementation and provide ongoing support to address any questions or concerns that may arise.”

While some clients opt for on-premise deployment, many gravitate towards the convenience and cost-effectiveness of having ‘get it live’ manage and operate the software on their behalf. This preference underscores the trust placed in the company’s expertise and the assurance of seamless operations. In

The GIL Cloud stands as a testament to get it live’s commitment to excellence, boasting exclusive hardware infrastructure meticulously owned and operated by the company

this scenario, get it live either procures dedicated hardware tailored to the client’s needs or leverages its proprietary GIL Cloud infrastructure.

The GIL Cloud stands as a testament to get it live’s commitment to excellence, boasting exclusive hardware infrastructure owned and operated by the company. Husseini elaborates, “By owning the hardware, we are not only able to reduce external dependencies and costs but also gain full control and ensure security over the entire environment. The GIL Cloud, monitored 24/7 and subject to annual review by external security specialists, offers unparalleled scalability to accommodate customer needs.”

Integral to get it live’s software ecosystem is a dedicated customer service team committed to delivering prompt, reliable, and personalized support. Rejecting standardized responses, the team prioritizes the value of customer time, striving to offer bespoke solutions to every query and concern. As Husseini affirms, “We refrain from utilizing templates or predefined responses, recognizing the value of our customers’ time and striving to offer the best possible support.”

A Success Saga: How get it live’s AI-Powered Solution Transformed a Bank’s Operations

The ability to accurately assess and mitigate risks stands as a cornerstone of success in the dynamic landscape of banking and finance. This imperative was keenly felt by a bank specializing in

corporate loans, which grappled with a surge in default rates amidst challenging economic conditions. Despite possessing a trove of customer data, the bank struggled to harness its full potential for risk management.

Enter get it live, poised at the nexus of finance and technology, with a transformative solution to address the bank’s predicament. Leveraging its expertise, the company developed a software that integrated with an AI-powered prediction algorithm, tailored to assess customer risk profiles comprehensively. Husseini recounts the pivotal role of this innovation: “We developed a software integrated with an AI-powered prediction algorithm to assess the customer’s risk. Additionally, we trained the AI to also score the customer on a multitude of factors in order to help the bank make better decisions quicker.”

The impact of this AI-driven solution was nothing short of revolutionary at that time. Within a remarkably short span, the bank witnessed a paradigm shift in its operations, empowered by newfound insights into end-client payment behaviors. Armed with comprehensive analytics and machine learning capabilities, the bank gained a deeper understanding of its customers’ financial health and risk profiles. This newfound clarity enabled the bank to make more informed decisions and proactively mitigate potential defaults.

At the heart of this transformative journey lies the unique blend of expertise and innovation embodied by ‘get it live’. Husseini affirms, “We feel that our unique

blend of knowledge and expertise in the financial industry, combined with our cuttingedge technology solutions and our ‘get it live’ spirit, provides the perfect recipe for our customers. Not only do we take pride in our swift response times and turn-around times, but we also remain committed to our customers’ success.”

In Pursuit of Innovation and Adaptation

In the fast-paced realm of banking and technology, staying ahead requires not just foresight but a relentless pursuit of innovation and adaptation. get it live exemplifies this ethos through a multifaceted approach to staying updated with the latest advancements and trends in the industry. Husseini underscores the company’s commitment to continuous improvement: “We are constantly monitoring and analyzing the latest developments in technology and the banking sector, both locally and abroad. In order to do this, we actively follow industry news, and engage with industry experts to stay informed about emerging trends, innovations, and best practices.”

Integral to get it live’s success is its proactive engagement with industry experts, consultants, and leaders in both the technology and banking domains. By fostering collaborative partnerships and participating in knowledge-sharing activities, the company gains invaluable insights into the latest advancements and trends. Husseini elaborates, “Our partnerships with technology companies, financial institutions, and other relevant

organizations allow us to gain valuable insight into up-and-coming tech.”

Moreover, get it live harnesses the power of data analysis to discern patterns, trends, and customer preferences. By scrutinizing user behavior, transaction data, and market trends, the company identifies emerging needs and areas for improvement in its solutions and services. Husseini emphasizes the importance of fostering a culture of continuous learning among employees: “Since the world of IT is constantly changing and we want to be a part of that change, we encourage a culture of continuous learning among our employees. By providing training programs, workshops, and educational resources to ensure that our workforce remains up-to-date with the latest advancements in technology, we are able to stay ahead of the learning curve.”

Simultaneously, get it live remains vigilant in monitoring regulatory changes within the banking sector. By staying abreast of evolving regulatory requirements, the company proactively adapts its solutions and services to ensure compliance and effectiveness. Husseini affirms, “In order to ensure the relevance and effectiveness of our solutions and services for our clients, we follow a proactive approach to stay up to date in technology and the banking sector.”

Looking ahead, get it live envisions a future where banks assume a central role in delivering customer-centric products, leveraging modern technologies to empower customers while navigating regulatory complexities to foster trust and compliance.

Helping Companies Reach the Next Level of Cybersecurity

Carolin Desirée Toepfer, Founder & Chief Information Security Officer as a Service, Cyttraction.com

Carolin, please tell us about your professional background. How did you get interested in cybersecurity?

I started with websites and digital community building during my teenage days 20 years ago and kept everything digital and technology a hobby. In student jobs and later in professional life I learned that it was still super hard for companies to implement digital structures and clear data processes.

At this point I first got responsible for such projects and then in 2016 decided to start a digital transformation consultancy to help companies as an external consultant.

Running my own tech projects on the side, for one I needed more insights in data protection and cybersecurity, what lead me to IT forensics where I could connect well due to my experience with old school internet, network, and server infrastructures. I recognized that

Looking at the current vulnerability situation, back to basic cybersecurity homework and being more open-minded when identifying potential risk scenarios will be important in 2024

Carolin Desirée Töpfer is the founder of Cyttraction & WhiteHatBuddyAI. She bootstraps towards a global learning infrastructure platform that makes risk training and knowledge management measurable and fun. Her motto for 2024 is “From Zero to Secure”. As Chief Information Security Officer as a Service, with her new B2B courses and the AI tool, she has set herself the goal of “nudging” as many companies as possible towards strategic IT security, secure data processing and new revenue potential - without any fear of complexity.

Recently, in an exclusive interview with Digital First Magazine, Carolin shared her professional trajectory, insights on how the cybersecurity landscape has changed over the last few years, the mission and vision of Cyttraction.com, her cybersecurity leadership style and approach, future plans, words of wisdom, and much more. The following excerpts are taken from the interview.

I bring a lot of needed knowledge due to my remaining skills and ongoing admin work and so got into cybersecurity training, helped many companies with achieving a higher security level and preparing certifications, started working on Cyttraction in 2020, before I ended up in the Chief Information Security Officer role.

According to you, how has cybersecurity changed over the last few years?

I see quite an interesting evolution of the cybersecurity industry since I joined the bubble. Being still far away from diverse, different perspectives and soft skills did not

count that much, years ago. Then there have been many wake-up calls putting user training and cybersecurity awareness in the spotlight, while many tech suite providers shifted to the idea of one overall solution for everything cyber. Parallel, the discussion around resilience started – yet most companies using the internet still lack basic understanding and minimum cybersecurity processes. Especially startups and small businesses are often overwhelmed by the number of warnings on one side and offered solutions on the other.

Looking at the current vulnerability situation, that I also cover in my daily/ weekly newsletter, back to basic cybersecurity homework and being

Cyttraction stands for “Cyber + Attraction”, the main idea is a globally available learning infrastructure platform that makes risk training and knowledge management measurable and fun

more open-minded when identifying potential risk scenarios will be important in 2024. Next to typical money-driven hacking, there are a lot more state-sponsored activities, but misinformation, disinformation and digital organized financial fraud are also risky for companies and institutions. At least every business falling under stricter EU/ US regulations or planning to work with regulated corporations should at least have a basic version of an information security management system to manage and mitigate those risks on a daily basis.

What are some of the key components to succeeding as a CISO in today’s business environment?

Same as a CEO, a CISO is not selling ice cream. If you want to do this job properly, you first must communicate the “Why Cybersecurity?” repeatedly and to different peer groups. Keeping your own knowledge up to date and understanding the CFO and the sales rep’s perspective helps a lot. Being able to deal with challenges and conflicts is also necessary. From a technical perspective, everything is possible. Budget and people’s fears and behaviors make the job complicated sometimes. I also get more requests for personal guidance from tech professionals, as they face the same challenges.

The clear focus of the CISO role should be on improving the company’s security level, avoiding data leaks and hacker attacks as well as implementing solid response and reporting processes that prevent a worst-case scenario and allow operations to continue for the company and business partners. Therefore, it’s important to know your own standards and have an overview of your specific skill set. Everybody is an expert from A to B, maybe C. But never from A to Z. This is why cybersecurity is a team job and external

support is a real need for all companies without a dedicated security team.

And then it’s all about remaining persistent, while staying agile enough to manage the daily threat situation. In best case with the support of the companies’ management board that understands the importance of risk management. Against them is not possible.

What is the mission and vision of Cyttraction.com? What sets it apart from other market competitors?

Cyttraction stands for “Cyber + Attraction”, the main idea is a globally available learning infrastructure platform that makes risk training and knowledge management measurable and fun. Nobody should be forced to do their further

For companies it is most important to be honest about the status quo and then find a strategy that fits their business model, regulatory and client requirements – as well as manageable investment volume

education or share their own knowledge. Putting client service, user experience and measurable learning outcomes front and center, it’s more complicated to build – and in this case bootstrap – the business. But this is the way intercultural ongoing training works in the future.

No investment also means no compromises in research and development. There are a lot of

learnings from the first 4 Cyttraction online course generations on cybersecurity and course creation yet. It turned out that the approach is needed in many different business areas. And there are even parents who would love to see the final platform in schools. The upcoming “From Zero to Secure” courses including cybersecurity training and project guidance for setting up an information security management system as well as regular cybersecurity routines at a reasonable budget, will again lead to a lot of interaction insights and client feedback and be an important next step on the way to achieving my main vision for Cyttraction.

Security and Resilience are two interlinked concepts. From your perspective, why is it important to equally focus on building resilience?

First, we have to be careful with the term “resilience”. If we are looking at a well-trained sport superstar who suffers from an injury and heals in no time, this is understandable resilience. But most companies are no superstars when it comes to cybersecurity. Therefore, the option for resilience is far less given. You first need a certain cybersecurity level that helps lower reputational damage and financial losses in the case of a successful attack.

For companies it is most important to be honest about the status quo and then find a strategy that fits their business model, regulatory and client requirements – as well as manageable investment volume. When this puzzle fits together perfectly well and there are the right motivated people at the right place, then cybersecurity resilience becomes possible.

One should be a curious IT admin with regulatory and business processes in mind and the will to solve problems until things work again – even when it gets frustrating and takes longer

What is your cybersecurity leadership style and approach?

Transparency and communication are key factors for me. I don’t hide information and I explain complex topics in so many different ways, until the person I am talking to understands. This goes for cybersecurity and business topics. Transparency for me also means talking openly about unpleasant things, budget shortages or mistakes, like when a user clicked a malicious link. If there is a culture of transparency and open communication, everything else can be dealt with.

What does working in cybersecurity mean on a practical level, and what kinds of skills/personality traits are an asset in the field?

Discipline and commitment are needed. Routines make the job easier. One should be a curious IT admin with regulatory and business processes in mind and the will to solve problems until things work again – even when it gets frustrating and takes longer. It also helps to understand that there is no common sense and the whole cyber world looks different from different people’s perspectives.

What are some of the roadblocks you face to doing your job well? What do you do to overcome those challenges?

In the end of 2023, bootstrapping Cyttraction while working as CISO as a Service with clients from different industries got a bit challenging. I solved this by taking a step back, question my priorities and discuss client needs again. This led to process cuts for the Cyttraction content marketing. And I am only offering two CISO options for all clients and markets now – either my pre-defined cybersecurity kick-start package or a package

of consulting days for the same price. Turns out this makes planning easier for everyone.

In your career, were there any mentors who have helped you grow along the way? What’s the best piece of advice you have ever received?

I learn something new every day, from different sources such as books, videos, personal meetings, online courses and podcasts and from so many people. I don’t have a traditional mentor, but I have lots of smart friends and advisors, experts from different fields who provide support

Women, migrants, refugees, and people from other stressed social backgrounds often do not have access to the needed capital, knowledge and support network. It’s time to change that

with specific questions. There is a lot of good advice in there. The most important takeaway is probably that exchanging ideas always helps you move forward and that you are never alone with your challenges.

Where would you like to be in the next 5 years?

I have a clear global playbook for Cyttraction with annual goals. They are mostly about community building, service content and supporting various startups and small businesses with my courses. Until 2030 I want to work with clients in all 10 identified target markets and open local offices in the most. I estimate that we will also have first global corporates using the Cyttraction platform then.

At the point where I reach my financial goals, I want to invest in other underrepresented tech founders. Women, migrants, refugees, and people from other stressed social backgrounds often do not have access to the needed capital, knowledge and support network. It’s time to change that.

What advice would you give other CISOs or hope-to-be CISOs?

Don’t focus too much on personal certificates, focus on interesting cybersecurity projects. It will also help a lot to build stuff and administrate IT infrastructure yourself. Seek personal online and real-life exchange with other CISOs. Have a clear set of work ethics for the job profile and make sure you work with companies and managers who align with your own goals.

Tailoor

Revolutionizing

retail with AI-powered personalization and sustainability

Tailoor is a cutting-edge AIpowered platform revolutionizing the way we experience and interact with products. Utilizing state-of-the-art 3D technology, it seamlessly blends physical and virtual elements to offer personalized phygital experiences like never before. “We’re all about bringing together the physical and virtual worlds to create something truly unique,” says Jacopo Thun Hohenstein, CEO.

Catering to both B2B and B2C markets, it operates as a Software-as-a-Service (SaaS) solution, facilitating the digitalization of the

entire product process. From material creation to the final product, it empowers businesses to embrace digital strategies with minimal risk, opening up new avenues for digital sales.

“We’re committed to empowering individuals to express their uniqueness through every purchase,” explains Thun Hohenstein. “We provide the tools and resources necessary for users to craft personalized experiences and products that reflect their personalities.”

Uniqueness is celebrated at the core of the mission, recognizing it as a catalyst for innovation. By championing individual differences, the company aims not only to

Jacopo Thun Hohenstein, CEO of Tailoor

streamline the creation process but also to enrich the overall experience. “Our vision is to create a world where everyone can express themselves freely,” says Thun Hohenstein. “We believe that unrestrained self-expression leads to a more vibrant and meaningful existence for all.”

Initially focused on revolutionizing the fashion industry, the company has since expanded its scope to encompass various product categories, from design to accessories. The company also offers the opportunity of taking part, adopting a new, phygital perspective, in live experiences, such as concerts. “In the past, consumers relied on trends to define their style,” notes Thun Hohenstein. “But with us, customers have the power to shape their own identity.”

Enhancing customer experiences

Incorporating Artificial Intelligence into its suite of services, the platform elevates customer experiences to new heights. One of its flagship offerings is the customer dashboard, where AI analyzes gathered data to refine sales and marketing strategies. “Our AI-driven customer dashboard is a game-changer,” remarks Thun Hohenstein. “It enables businesses to optimize their approaches based on real-time insights.”

A standout feature within the company’s arsenal is the AI-virtual assistant. Designed to guide consumers through their selection and purchasing journey, this tool offers personalized recommendations and supports decision-making, while also suggesting complementary products to drive crossselling. “Our AI-virtual assistant is like

having a personal shopper at your fingertips,” explains Thun Hohenstein. “It’s all about making the shopping experience as seamless and enjoyable as possible.”

Furthermore, it leverages AI in the development of Digital Twins, particularly beneficial for wearable AI products. These twins can be trained with brandspecific information and product catalogs, enabling direct interaction with consumers

and generating valuable data insights. “Our Digital Twins offer a dynamic way for brands to connect with their audience,” says Thun Hohenstein. “They provide a personalized experience that resonates with today’s techsavvy consumers.”

The virtual showroom service empowers customers to immerse themselves in a virtual environment of their choosing, whether it’s a store or showroom. Through avatar fittings

for clothing or spatial projection for furniture and accessories, customers can visually preview their intended purchases with unprecedented clarity. “The virtual showroom brings the shopping experience to life,” notes Thun Hohenstein. “It’s a testament to our commitment to innovation and customer-centricity.”

At the heart of the company’s offerings lies the 3D configurator, enabling unparalleled and personalized phygital experiences. Seamlessly integrated into any website, this feature allows for real-time visualization and customization of products, ensuring precision down to the smallest detail. “Our

By comprehensively digitizing the product process, Tailoor facilitates the adoption of digitalization strategies with minimal risk, while opening up new sales channels

3D configurator is revolutionizing the way customers interact with products,” emphasizes Thun Hohenstein. “It’s about empowering users to create something truly unique.”

By comprehensively digitizing the product process, the platform facilitates the adoption of digitalization strategies with minimal risk, while opening up new sales channels. The versatility of the 3D configurator extends to both online and offline sales, amplifying user engagement and enriching their overall customer experience. “With us, businesses can embrace digital transformation with confidence,” shares Thun Hohenstein. “We’re committed to driving innovation and delivering exceptional experiences every step of the way.”

Seamless integration and fabric digitization

The software distinguishes itself as an open API (Application Programming Interface), seamlessly integrable with a wide range of e-commerce,

from Shopify to WooCommerce. By offering a comprehensive end-to-end package that emphasizes the sale of complementary services, it eliminates the need for multiple vendors, thereby ensuring streamlined operations and mitigating workflow inefficiencies. “Tailoor is designed to seamlessly integrate with any e-commerce,” says Thun Hohenstein. “We want to make it as easy as possible for our customers to access all the tools they need in one place.”

At the core of the sofware’s functionality lies its ability to handle the internal digitization of fabrics, raw materials, and finished products. Whether starting from scratch or replicating existing designs in 3D, it caters to the unique needs of each client. “The beauty of our product is its flexibility,” explains Thun Hohenstein. “We can digitize fabrics and materials from various sources, ensuring that each client’s vision is brought to life digitally.”

When it comes to fabric digitization, the software simplifies the process by handling scanning and generating digital maps that represent

the characteristics of each fabric. These maps are then seamlessly uploaded onto the 3D configurator, enabling real-time visualization and the creation of a digital archive. “One of our goals is to streamline the fabric digitization process,” notes Thun Hohenstein. “By digitizing fabrics and materials, we minimize costs and ensure that our clients have access to the latest technology.”

Made-to-Order manufacturing and immersive shopping experiences

The commitment to made-to-order manufacturing revolutionizes the way businesses approach inventory management and customer experiences. By focusing on customization and zero stock, it minimizes return risks and promotes sustainability in the face of fast fashion trends. “Our made-to-order approach is at the core of what we do,” explains Thun Hohenstein. “It’s

about offering customers exactly what they want while minimizing waste.”

To preserve the exclusivity of instore shopping experiences, the company collaborates closely with clients in the luxury sector, where this aspect holds exceptional importance. Through “drive-tostore” strategies, the software merges the traditional essence of physical shopping with digital innovation, creating multichannel touchpoints that immerse customers in a gamified experience. “Our goal is to enhance the in-store shopping experience,” says Thun Hohenstein. “By combining physical and digital elements, we’re able to create a truly immersive experience for customers.”

The platform ensures a seamless transition between online and offline experiences by

tailoring bespoke strategies to each client’s needs. For example, within the fashion sector, it collaborated with a made-to-measure client to integrate a 3D configurator for product customization into their e-commerce, complemented by a customer dashboard.

“The key is to adapt our solutions to meet the needs of our clients,” notes Thun Hohenstein.

“By combining physical and virtual elements, we’re able to appeal to younger demographics while innovating traditional industries.”

Similarly, for a client in the entertainment sector, the software revolutionized access to live events by incorporating phygital elements such as the Digital Twin of Product (DToP) into merchandising. This initiative aimed to heighten community engagement and create a seamless event experience that spanned pre, during, and

Tailoor’s commitment to made-to-order manufacturing revolutionizes the way businesses approach inventory management and customer experiences

Tailoor’s software is characterized by its seamless application and user-friendly interface, offering simplicity and convenience for diverse objectives through a singular platform

post-event engagements. “Our goal is to enhance the overall event experience,” emphasizes Thun Hohenstein. “By incorporating digital elements, we’re able to create a more immersive and engaging experience for attendees.”

Simplifying operations and enhancing customer engagement

The software is characterized by its seamless application and user-friendly interface, offering simplicity and convenience for diverse objectives through a singular platform. Embracing gamification, it meets the demands of future generations, who seek dynamic and engaging purchasing experiences. “Simplicity and engagement are key aspects,” says Thun Hohenstein. “We want to ensure that our solution resonates with the preferences of tomorrow’s consumers.”

The customer dashboard serves as a centralized hub for tracking orders, monitoring business performance, and creating marketing strategies. By consolidating these functions, it enhances customer experiences, sales, and customer service. “Our customer dashboard provides a comprehensive overview of business operations,” explains Thun Hohenstein. “It’s all about empowering businesses to make informed decisions and provide exceptional service to their customers.”

Among the data monitored by the customer dashboard are customer profiles, orders, price lists, in-store appointments, and the entire product catalog. Additionally, it integrates shipping and production aspects through

APIs, facilitating efficient management of shipments and returns. “The customer dashboard streamlines operations and improves efficiency,” notes Thun Hohenstein. “It’s a valuable tool for businesses looking to enhance their customer experience.”

Tailoor also extends the customer dashboard to in-store staff, allowing them to access initiated configurations and view customers’ wishlists. This integration enhances the in-store experience, enabling staff to provide personalized assistance based on customer preferences. “By providing in-store staff with access to customer data, we’re able to create more personalized interactions,” emphasizes Thun Hohenstein. “It’s about delivering exceptional service at every touchpoint.”

Personalizing marketing strategies

The platform offers comprehensive CRM (Customer Relationship Management) and Business Intelligence services, leveraging quality data collected within the customer dashboard to profile and analyze both instore and online purchasers’ data. “Our CRM and Business Intelligence tools are invaluable for understanding customer behavior,” explains Thun Hohenstein. “They allow businesses to gather insights that inform personalized marketing strategies.”

These tools enable businesses to monitor and analyze customers’ purchasing behaviors and online browsing journeys, gathering useful data for profiling target segments. By processing this data, the software empowers businesses to target consumers based on their specific preferences and behaviors. “Our goal is to personalize marketing and sales strategies based on individual customer preferences,” notes Thun Hohenstein. “By leveraging CRM and Business Intelligence, businesses can intercept customer interests and influence their decisions more effectively.”

The CRM and Business Intelligence services play a pivotal role in enhancing customer engagement and driving sales. By leveraging quality data and insights, the platform enables businesses to create tailored experiences that resonate with their target audience.

Shaping the future of retail with AI-commerce

The company sets its sights on forecasting emerging trends and providing precise, targeted

solutions that contribute to shaping the evolving retail landscape. In upcoming developments, it will focus on AI-commerce, particularly emphasizing conversational interfaces that facilitate written and verbal interactions between consumers and AI. “Our goal is to revolutionize the purchasing process by placing the individual and their creativity at the forefront,” explains Thun Hohenstein. “We want to empower consumers to make informed choices that truly reflect their unique preferences.”

Over the last few years, technological innovation has transformed how people shop, leading to a trend of greater deliberation and mindfulness in purchasing decisions. Consumers are no longer solely influenced by big companies and trends; instead, they are taking their time to choose products that align with their lifestyles. “At Tailoor, we embrace this shift towards mindful consumption,” notes Thun Hohenstein. “We’re moving away from traditional retail practices and focusing on delivering products that are truly personalized and sustainable.”

The platform is committed to giving consumers what they truly want: products made just for them and designed to last. By prioritizing sustainability and responsiveness to customer feedback, it is paving the way for a new era of retail where consumers can make choices that align with their values. “In this new world, consumers are empowered individuals who know their own style. The solution is dedicated to providing them with the tools and information they need to make informed decisions and express their uniqueness,” concludes Thun Hohenstein.

Nurturing the Next Level of Investment Talent

Mikael Johnsson, Co-Founder and General Partner, Oxx VC

Hi Mikael, please share your background and areas of interest.

My background lies in venture investing and technology, having worked in the field for 24 years. My interest in software and fascination with the industry’s potential was first sparked during my university years when I took a course in Management Information Systems and understood how software had the potential to support complete transformation of companies and industries. Initially, I envisioned establishing my own software company, but I soon sought deeper

industry insights by working as an analyst at a venture capital firm. Despite not becoming a software entrepreneur myself, I found myself materialising my interest in software and technology in venture capital, specialising in growth-stage software enterprises. And today that entrepreneurial itch has been addressed by starting Oxx and building it from scratch together with my co-founder Richard Anton. Throughout my career, I’ve invested in 20-some companies and had the privilege of advising / mentoring over 100 tech entrepreneurs.

Our investment philosophy has always been to invest with evidencebased, absolute conviction in companies with strong fundamentals, aiming for sustainable, capitalefficient, and consistent growth

With 24 years of experience from venture investing, Mikael Johnsson is a venture veteran with deep expertise in scaling successful B2B SaaS companies. Having invested in SaaS before the term was even coined, Mikael has served as a close partner to several successful SaaS companies, including current Oxx portfolio companies Funnel, Gravitee, Apica and Latana.

Born out of a shared passion to back the next generation of SaaS leaders, Mikael cofounded Oxx together with Richard Anton in 2017. They have built Oxx’s strategy around the concept of Go-To-Market Fit, developing a structure for thinking about how to build a repeatable, sustainable growth engine that accelerates and propels the growth of SaaS companies. Oxx partners with the most promising European SaaS scale-ups from Series A and beyond, providing each entrepreneur with a support system of unique specialist expertise and network, and a culture of unfaltering partnership and absolute conviction.

Recently, in an exclusive interview with Digital First Magazine, Mikael shared his professional trajectory, the inspiration behind establishing Oxx VC, personal sources of inspiration, future plans, words of wisdom, and much more. The following excerpts are taken from the interview.

If a founder can’t clearly articulate the unique differentiation of their product and what their Ideal customer profile looks like to investors, they won’t be able to sell it effectively to prospective customers

What was the inspiration behind establishing Oxx VC? What are its mission and vision?

Having known each other for more than 10 years and worked closely together for four years, Richard and I founded Oxx in 2017 with a unified vision and ambition to establish an investment firm dedicated to cultivating enduring category leaders, demonstrating Europe’s capability in building and running globally competitive software enterprises, challenging the traditional dominance of the US-based software companies. Our aim is to become Europe’s leading B2B SaaS venture firm, investing at the scaleup stage to help companies achieve their true market potential while being a true partner for them on their journey.

As a seasoned tech investor and advisor, what do you look for in a potential investment opportunity?

Our investment philosophy has always been to invest with evidence-based, absolute conviction in companies with strong fundamentals, aiming for sustainable, capital-efficient, and consistent growth.

That hasn’t changed, meaning we’re looking for a strong and unique product, a large addressable market, a robust team and the opportunity for the company to grow rapidly in a capital efficient manner.

At Oxx, we also emphasize putting people first, seeking excellent founders who can navigate challenges. Personally, I believe that exceptional individuals possess the power to overcome challenges, while mediocre leadership can hinder even the most promising business plans.

What do you love most about angel investing? What part of your work brings you joy?

For me, angel investing is primarily a means for learning and feeding my curiosity. It’s a great way to keep up with technologies and new waves of innovation while also building relationships with the next generation of talented entrepreneurs.

What common mistakes do founders make when pitching their start-ups?

I think that many, if not most, founders and CEOs that I meet underestimate the importance of positioning and really understanding how you create unique differentiated value and for whom. If a founder can’t clearly articulate the unique differentiation of their product and what their Ideal customer profile looks like to investors, they won’t be able to sell it effectively to prospective customers.

What do you feel sets successful entrepreneurs apart from those who struggle to succeed?

I believe that successful entrepreneurs exhibit exceptional talent, resilience, and the ability to align with their teams. They are also driven by a very strong desire to solve a problem and build something great - not just economic gains. Further, they understand the importance of perseverance and patience. You can’t jump from point A to C when you build new things and many times you will fail and have to iterate - that’s just the rules of the game. Even though building and developing new things might be the most exhilarating aspect of entrepreneurship, having the resilience to persist through hardships and

sticking to improving and refining fundamentals is ultimately what makes a company successful long term.

Throughout all your work as an investor and advisor, what is one value you feel you can always count on? How do you know what’s right?

The value that I believe is at the core of our team, as well as the partnerships with our portfolio companies, is transparency and alignment. If you can’t have an open discussion about difficult matters, you won’t be able to align and pull everyone in the same direction, which is critical to succeed. We often talk about bespoke support, tailoring our partnership to each company’s exact situation and needs. Knowing what’s right involves aligning it with founders, establishing trust, and adhering to a hands-on, entrepreneur-led approach. This requires transparency and openness.

Can you name a person who has had a tremendous impact on you as a leader? Maybe someone who has been a mentor to you? Why and how did this person impact your life?

Sir Alex Ferguson is arguably the most successful football coach in history and the passion, domain expertise, care for people and sheer force of will he displayed in his leadership is a true inspiration to me. He was incredibly demanding and crazily stubborn with his players, but he cared deeply for everyone, players and staff alike, and saw them all as individuals with unique talents and needs. To me that is all what being a true leader is all about - getting the absolute best out of

Knowing what’s right involves aligning it with founders, establishing trust, and adhering to a hands-on, entrepreneurled approach. This requires transparency and openness

people while showing that you care for them and treating them as unique and special individuals.

How do you unplug and step away from work?

Exercise and meditation always serve as good avenues to unplug. I’m also a passionate football and skiing enthusiast, and I often seize winter breaks to hit the slopes somewhere in Europe.

What is your biggest goal? Where do you see yourself in 5 years from now?

Primarily, the goal revolves around the growth and development of Oxx as a firm and our team.

Nurturing the next level of investment talent as well as the key supporting functions for building a really successful investment firm. To build something for the next generation which outlasts both myself and Richard.

I don’t think I’ll settle down, but I hope my job is a bit different in 5 years. If not, we haven’t been successful in developing talent and giving them the opportunity to thrive.

What advice do you have for entrepreneurs and investors? What do you find yourself telling them over and over again?

On an intrapersonal level, I consistently emphasize the significance of building and maintaining strong personal relationships. Understanding that business is fundamentally about people and connections is crucial for long-term success.

On a business level, the one piece of advice I never stop giving is: Focus! Don’t try to do too much at once and don’t try to please everyone - FOMO is a recipe for strategic disaster. Build an outstanding product that uniquely solves “someone’s” specific need better than anything else. Then once you’ve found enough “someone’s” you can broaden and move to the “next ones”. At Oxx this is manifested in how we think about scaling B2B SaaS companies in very distinct stages - Product Market Fit, Go-to Market Fit and Growth - where the focus and priorities are different for each stage of development and maturity.

Similarly, for investors, the recurring advice is to find your alpha - what can you deliver beyond capital that is truly unique and differentiated and will make the best entrepreneurs choose you as their investor?

Stay aligned with founders, build trust, and adopt a hands-on, entrepreneur-led strategy.

Fostering Diversity & Excellence in the Digital Economy

Dr. Andrea Rubik, Tech Marketing Leader, President of Women in Digital Switzerland, & Co-founder, Resyfy

Dr. Rubik, could you please tell us a little bit about yourself? What inspired you to pursue a career in marketing?

Over the past two decades, my professional journey has been a dynamic fusion of advertising, marketing, and strategy, driven by my belief that marketing is an innovationdriving engine. What truly inspired me to pursue a career in marketing was the opportunity to shape and steer the narratives of international

brands, working at the exciting crossroads of marketing, product, and business development. Besides, my approach to marketing is somewhat unique, blending change management with data-driven growth principles. Working with diverse industries, including consumer, telecom, healthcare, finance, and advertising agencies, gave me great experiences and achievements.

With a strong academic foundation in Marketing, Organizational Management, and

I’m focused on innovating and reshaping opportunities for people not just to help grow their wealth over time but also to ensure better lives

Dr. Andrea Rubik has successfully ledmarketingandstrategyinitiativesfor companies and products from various industries throughout her career in advertising, marketing, and tech. She is a marketing leader with expertise in building brands and products and workingattheintersectionofmarketing, strategy, and business development. Andrea’s unique approach combines change management and data-driven growth principles to craft marketing and communication initiatives. She was recognized as an outstanding independent marketing consultant and was honored with the Women in Marketing Global Award. Presently, she works at yeekatee - on a mission to change the future of investing. As the President of Women in Digital Switzerland, she is dedicated to fostering diversity and excellence in the digital economy.

Recently, in an exclusive interview with Digital First Magazine, Dr. Rubik shared her professional trajectory, the mission and vision of Resyfy, insights on the impact of Artificial Intelligence and Machine Learning on marketing today, future plans, pearls of wisdom, and much more. The following excerpts are taken from the interview.

Your career is a marathon, not a sprint; a wellthought-out strategy can be your secret weapon for success

Business Economics, I’ve always been committed to a research-driven, data-centric approach in my decision-making that is now essential for growth and product marketing. Currently, I work with SaaS and technology companies, focusing on growth and product marketing, leveraging brand development, digital marketing, demand generation, customer acquisition, and monetization. That is why I am grateful that my work and endeavours to make a positive impact in marketing have been recognized and rewarded with the Women in Marketing Global Award.

What is your favorite part about working as a Marketing Principal at yeekatee AG?

At yeekatee, I lead marketing and growth endeavors in the FinTech startup - where we are on a mission to change the future of investing. I am taking part in building a new solution at the intersection of personal wealth management and financial well-being.

Investing is an important financial strategy that can help individuals grow their wealth over time. With the right tool, as yeekatee, wealth management and investing can provide financial security and enable individuals to achieve their financial goals. yeekatee was built to provide you with an all-in-one solution for tracking your wealth at all times.

Since I joined yeekatee, I believe more than ever that technology plays a critical role in addressing our financial well-being and social challenges. Therefore, I’m focused on innovating and reshaping opportunities for people not just to help grow their wealth over time but also to ensure better lives.

What is the mission and vision of Resyfy?

What problem are you solving?

Through my Ph.D. research, I started to think a lot about changes in our working lives and the longevity of our careers. My doctoral dissertation on change management and

innovation brought me clarity for solving the problem of change and multistage life. This research enriched my knowledge of multistage life and led me to my project of building products for the future of working life: Resyfy, careerOS.

The impact of AI on marketing is expanding beyond text and image generation, with Video AI and Music Generative AI emerging as the next frontier

The future of work is about longevity, changes, and uncertainty. Therefore, I believe in non-linear careers and multistage life. For the future of work, we will need to be people with multiple interests, skills, or even jobs. Hence, crafting a career portfolio and managing your career valuables is essential for long-term employability and career growth. Resyfy is your AI-powered career operating system, which will help you build your career portfolio and manage life changes. Remember, your career is a journey; with a strategic approach, you can navigate it confidently and successfully.

Managing your career portfolio can be exhilarating and overwhelming in today’s dynamic job market. The abundance of opportunities and industries can make choosing the right path challenging. However, taking a strategic approach to your career is crucial, ensuring that you remain employable and continually add to your career

valuables. Your career is a marathon, not a sprint; a well-thought-out strategy can be your secret weapon for success.

What do you believe are the top three marketing challenges in the post COVID-19 era?

In today’s world, marketing stands at the forefront of the growth agenda for the entire company. Marketers balance art and science, leveraging technology and creativity to apply advanced analytics and product marketing. Data is our fuel, but storytelling remains our craft, driving genuine human connections and communicating the solution to the customer’s problem. We straddle the line between brand and performance marketing, mindful of our bias toward quantifiable metrics. Marketing today highlights the confluence of strategies, operations, and technologies required to drive growth.

Today, the concept of marketing is less specific and more distributed than in the past. From the organization’s perspective, everything is marketing, and everybody in a company is a marketer. A business strategy has to converge with the marketing strategy and permeate everything from the business model and go-to-market strategy to brand positioning and consumer engagement.

Challenge #1: “Your brand stands behind great products.” Marketing today: Your brand stands behind great values.

Challenge #2: “You are competing with your competitors”. Marketing today: You are competing with your customer’s last best experience.

Challenge #3: “Customers must sit at the heart of your marketing strategy.” Marketing today: Customers must sit at the heart of your customer journey.

Marketing today highlights the confluence of strategies, operations, and technologies required to drive growth. Hence, one unwavering principle remains: prioritizing the customer’s perspective, now and always.

Could you please throw some light on the impact of Artificial Intelligence and Machine Learning on marketing today?

The impact of AI on marketing is expanding beyond text and image generation, with Video AI and Music Generative AI emerging as the next frontier. This technology opens up innovative possibilities for creating unique audio experiences that captivate audiences, providing marketers with new tools to engage and differentiate their brands in the evolving marketing landscape. In the coming years, we can anticipate AI-driven short videos generated on demand from prompts, marking a shift that will demand advanced AI principles and significant computational power, offering marketers new avenues for creative and engaging content creation.

Also, I would like to mention the need for serverless AI. Serverless AI provides a streamlined and abstract approach to development, reducing the time and resources required for infrastructure management across various application components. It enables efficient

Customers’ expectations continue to evolve, requiring businesses to redefine their values when it comes to customer experiences in both B2C and B2B contexts

burst computation and scaling for AI tasks, allowing for selecting preferred frameworks, model fine-tuning, and inference without concerns about underlying infrastructure, making it an attractive option for organizations seeking simplified development processes.

Are you currently satisfied with the status quo regarding women in tech? What specific changes do you think are needed to change the status quo?

Although some progress has been made, there’s still a lot of work to be done to improve diversity

in the tech industry and in tech-based roles and professions in other industries. Diversity in the tech industry is crucial for companies to maintain relevance with their customers and remain competitive in the talent market. An inclusive work environment offers opportunities for growth and achievements in a broader range of work.

A diverse workforce can be the key to unlocking a company’s ability to better understand their customers. Consumers today have higher expectations of products and services that meet their specific and diverse

I aspire to take on more significant leadership roles, possibly in executive positions, where I can influence and drive innovative marketing strategies that shape the tech industry’s future

needs and preferences. At the same time, employees have higher expectations for workplaces that are inclusive of their needs and value the diverse perspectives, skills, and experiences they bring to the table.

When businesses consist of people from the same backgrounds, they often leave diverse ideas and perspectives behind. Having a more diverse workforce means diverse opinions, backgrounds, and perspectives. With a team of diverse employees, you will have access to more creativity and a broader skill sets. Moreover, more diverse ideas for solving business problems will help your company grow.

In your opinion, what makes for a good customer experience? What advice would you give brands to improve/ maximize their CX offerings?

Customers’ expectations continue to evolve, requiring businesses to redefine their values when it comes to customer experiences in both B2C and B2B contexts. Modern consumers anticipate seamless, proactive, pertinent, and interconnected interactions. Their primary concern is obtaining what they desire precisely when they desire it, without any hindrance.

Organizations must integrate data and technology into their core operations to meet these evolving demands, often involving machine learning and artificial intelligence. The rationale behind this is clear: data empowers the creation of more tailored experiences within the four Cs framework: content, commerce, community, and convenience.

Traditionally, businesses have employed generic approaches across these dimensions, but leveraging data and intelligence becomes essential as personalization gains prominence. This shift allows companies to enhance decision-making and establish more meaningful connections with their customers, fostering brand loyalty and satisfaction.

What are your predictions for the MarTech space in 2024?

In 2024, marketers have a big challenge: they need to cut through the noise of countless messages and give each customer personalized content in real time, exactly when they’re interacting with a brand. The key to getting and keeping people’s attention is all about being relevant. It means making sure the right message goes to the right place at the right time, so it adds to the customer’s experience instead of bothering them. Here are marketing predictions for 2024.

1) AI and machine learning will continue to be pivotal for marketers and consumers. Marketers will rely heavily on AI algorithms to meticulously analyze customer data, enabling them to deliver highly personalized, real-time content.

2) The dominance of video content will persist, reshaping marketing strategies. Short-form video, live streaming, and interactive video formats will be key to engaging audiences effectively.

3) Automation tools and AI will revolutionize content creation and distribution. Investing in content automation platforms will be essential for maintaining consistency and efficiency, making it a must for marketers and one of our top marketing trends.

4) Marketers will have more advanced data analytics than ever to derive actionable insights. The emergence of Generative AI will also facilitate chat-based insight discovery, reducing the complexity of data analysis.

5) Customer experience will take center stage, with CMOs investing in technologies and strategies to enhance the end-to-end customer journey. The focus must be on technologies and strategies to enhance the customer journey, leading to smoother, more personalized, and satisfying brand interactions.

6) Ephemeral content will be a powerful tool for marketers, particularly for time-limited promotions and real-time engagement. Marketers must adapt to this trend to stay relevant and effectively utilize disappearing content for promotional activities.

7) Sustainability and social responsibility will continue to be paramount. Aligning with these values isn’t just a choice; it’s a strategic imperative, offering brands a competitive edge.

Which tool in your personal tech stack can you not do without and why?

I love tools, and moreover, I am trying a few new tools each week. Daily, I use dozens of them, and they really help me organize my tasks, be more productive, and collaborate with the teams I work with.

Productivity: Canva- easy to design anything; Wix - for building websites; ChatGPT - AI chatbot; ShareDocView - for leads, analytics, and branding via doc links; Milanote - for organizing creative projects; Benchmark Email - for email marketing; Planable - for social media management; Manychat - for building my own chatbot.

Smartphone Apps: yeekatee - all-inone wealth tracking solution; Google Keep - for taking notes or shortcuts; Artifact - a personalized news aggregator; Superlist - all my lists in one place; Thoughts - inspiration manager; Buddhify - to turn around my mood.

Where do you see yourself in the next five years?

I see the next five years as an exciting period of growth, leadership, and impact. I’m eager to embrace new challenges, contribute to the industry, and inspire others in their marketing endeavors.

I aspire to take on more significant leadership roles, possibly in executive positions, where I can influence and drive innovative marketing strategies that shape the tech industry’s future. I want to continue pushing boundaries and leading teams to achieve exceptional results.

I’m passionate about mentoring emerging talents in the marketing and tech fields. In the coming years, I see myself playing a more active role in nurturing the next generation of marketers through speaking engagements and educational initiatives.

I plan to make Resyfy available globally and help millions of people manage changes across their careers and lives. I believe in the power of entrepreneurship to drive change and innovation, and I want to continue fostering that spirit.

I’m committed to advancing diversity and inclusion in the digital economy. I see myself intensifying these efforts within and outside the tech industry to create more inclusive workplaces and inspire positive change.

Based on your experience, what advice would you give someone who is starting their journey as a marketing leader? Today, opportunities and competitive advantage can disappear in a blink, and we must adopt new ways of working on the future-readiness spectrum. Young people are entering the workforce without the skills necessary to succeed: critical thinking, problem-solving, empathy, and collaborative management - not to mention traits like resilience and emotional intelligence.

As a marketing leader, I would advise someone starting their journey to embrace a mindset of continuous innovation and value creation. Challenge your perspectives and explore new possibilities. Focus on adding value to your brand and society, emphasizing a customer-centric approach and prioritizing helping people over just selling products. Never stop re-evaluating and generating fresh ideas, no matter how unconventional they may seem, and celebrate curiosity, empathy, and creativity in your team. Balance planning and coordination, recognizing that adaptability and innovation are key to success in the dynamic marketing industry.

Don’t expect a linear, direct climb if you want a great career. Instead, move between companies and industries and, more importantly - manage change and life stages.

I firmly believe that before we can have healthy organizations with thriving cultures, we need to focus on creating healthy and thriving individuals.

Unveiling the Secrets of Successful Advertising Campaigns

Duncan Wilde, Managing Director, DJ Wilde Consulting Limited

In the age of digital advertising, how has the advertising landscape evolved, and what challenges do advertisers face today?

The advertising landscape has evolved significantly in the age of digital advertising. Advertisers now have access to a wealth of data about consumer behavior and preferences, allowing them to target specific audiences with personalized ads. Automation and programmatic advertising have made it possible to optimize ad placements and reach the right audience. However, advertisers

also face challenges such as ad fraud, ad blocking, ad saturation, privacy concerns, and measurement and attribution difficulties.

How do you approach targeting and segmentation in advertising to ensure messages resonate with the right audience?

Targeting and segmentation are crucial in advertising to ensure messages resonate with the right audience. By analyzing data and understanding consumer behavior, advertisers can identify specific segments to target. This

Automation and programmatic advertising have made it possible to optimize ad placements and reach the right audience

As the Managing Director of DJ WILDE CONSULTING LIMITED, Duncan helps clients achieve their business goals through effective and innovative media solutions. He has over 20 years of media experience. Duncan also works as a Media Consultant, specializing in identifying the best ways for companies to advertise and market their products and services through various platforms. He develops customised digital marketing strategies, improves existing strategies, and identifies opportunities to increase customer engagement. He is passionate about delivering results and creating value for his clients and partners.

In a recent interview with Digital First Magazine, Duncan Wilde discussed his experience with Advertising, Management, Consulting, and Marketing Consulting. He shared his view on the targeting and segmentation approach, the rise of ad blockers and privacy concerns, sustaining organizational improvements, the effectiveness of SEO efforts, and more.

involves examining demographic information, psychographic characteristics, and past purchasing behavior. Advertisers can then tailor their messages and creative content to appeal to each segment, increasing the chances of engagement and conversion.

With the rise of ad blockers and privacy concerns, how can someone navigate the balance between personalized advertising and respecting user privacy?

Navigating the balance between personalized advertising and respecting user privacy is essential. Advertisers can achieve this by being transparent about data collection and usage, obtaining user consent, and providing options for opting out of personalized ads. They can also focus on contextual advertising, which targets ads based on the content of the webpage rather than individual user data. Striking a balance between personalization and privacy builds trust with users and ensures compliance with privacy regulations.

What are the key areas where management consulting can add value to organizations across industries?

Management consulting can add value to organizations across industries in several key areas. These include strategy development, organizational design, process improvement, change management, and performance optimization. Management consultants bring expertise, objectivity, and a fresh perspective to identify challenges, develop solutions, and drive organizational success. They work closely with stakeholders, conduct in-depth analyses, and provide actionable recommendations to address complex business problems.

What strategies can someone employ to ensure the successful implementation of recommendations and sustain organizational improvements?

To ensure the successful implementation of recommendations and sustain organizational improvements, several strategies can be employed.

Striking a balance between personalization and privacy builds trust with users and ensures compliance with privacy regulations

These include effective communication and stakeholder engagement, creating a culture of continuous improvement, setting clear goals and metrics, providing adequate training and resources, monitoring progress, and making adjustments as needed. It is also crucial to involve key stakeholders throughout the process and establish a governance structure to drive accountability and ensure the sustainability of changes.

How does marketing consulting help companies devise effective marketing strategies and achieve their business objectives?

Marketing consulting helps companies devise effective marketing strategies and achieve their business objectives. Consultants work closely with organizations to understand their target market, competitive landscape, and unique value proposition. They conduct market research, analyze consumer behavior, and identify opportunities for growth. Marketing consultants develop comprehensive marketing plans, define target audiences, recommend marketing channels, and create messaging and positioning strategies to reach and engage customers effectively.

What role does market research and analysis play in marketing consulting, and how do you leverage data to drive marketing decisions?

Market research and analysis play a vital role in marketing consulting. Consultants leverage data to gain insights into market trends, consumer preferences, and competitors. They conduct primary and secondary research, analyze data using statistical techniques, and derive actionable insights. Market research helps define target

audiences, understand their needs and preferences, and identify market gaps. Data-driven decisionmaking enables marketing consultants to develop effective strategies, allocate resources efficiently, and measure the success of marketing initiatives.

What tools and methodologies do you utilize in project management, and how do you adapt them to different project requirements?

Project management in consulting involves utilizing various tools and methodologies to ensure successful project execution. Consultants may employ frameworks such as Agile, Waterfall, or Lean Six Sigma, depending on the project requirements. They use project management software to track progress, allocate resources, and manage timelines. Flexibility and adaptability are essential, as consultants often need to adjust project plans based on evolving client needs and priorities. Effective communication, stakeholder management, risk assessment, and change management are also crucial aspects of project management in consulting.

How has SEO evolved in recent years, and what are the key factors to consider in effective SEO strategies?

SEO (Search Engine Optimization) has evolved significantly in recent years. It is no longer just about keyword optimization but also focuses on user experience, mobile-friendliness, website speed, and quality content. SEO strategies now involve understanding search intent, optimizing for voice search, building high-quality backlinks, and leveraging structured data. User engagement metrics and social signals also play a role in SEO rankings. Adapting to algorithm

Data-driven decisionmaking enables marketing consultants to develop effective strategies, allocate resources efficiently, and measure the success of marketing initiatives

updates, creating relevant and valuable content, and focusing on user-centric optimization are key factors in effective SEO strategies.

How do you measure the effectiveness of SEO efforts, and what strategies do you employ to adapt to search engine algorithm updates and changes?

Measuring the effectiveness of SEO efforts involves tracking various metrics such as organic traffic, keyword rankings, click-through rates, conversion rates, and engagement metrics. Web analytics tools

like Google Analytics provide valuable insights into user behavior and website performance. Regular monitoring and analysis of these metrics help identify areas for improvement and guide SEO strategies. Adapting to search engine algorithm updates requires staying updated with industry trends, following best practices, and continuously optimizing website content and technical aspects. It is also important to diversify strategies and explore other digital marketing channels to reduce reliance on search engine rankings alone.