Digital First Magazine – May 2023 – 10 Most Innovative Companies in Europe – 2023

Most Innovative Companies in Europe-2023

Managing Editor

Sarath Shyam

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Dr. John Andrews

Emma James

Andrew Scott

Sabrina Samson

Naomi Wilson

Stanly Lui

Steve Hope

Keith Alexander

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Charlie Jameson

Louis Bernard

Shirley David

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Leading the Way: The Vibrant Innovation Scene in Europe

AI, robotics, and quantum computing, unlocking new possibilities and opportunities for businesses and consumers alike.

Europe boasts a vibrant innovation scene, where pioneering companies are shaping the future of technology, business, and society. From agile startups to established industry giants, European companies are leading the way in developing new products, services, and business models that are driving growth and transforming industries. According to a recent study by the European Commission, there are over 100,000 high-growth innovative companies in Europe with a proven track record of creating jobs and generating economic value. These companies spearhead breakthrough innovations in

Beyond its technological prowess, Europe is also a beacon of sustainability innovation, where companies are redefining what it means to do business responsibly and ethically. European companies are leading the way toward a more sustainable future by developing renewable energy sources, sustainable materials, and circular economy models. Looking ahead, the future of innovation in Europe is promising, thanks to its robust research and development infrastructure, forward-thinking policies, and highly skilled workforce. By continuing to nurture and support its innovation ecosystem, Europe is well-positioned to remain at the forefront of global innovation and drive positive change for years to come.

In this issue, we celebrate the success of European companies that have put innovation at the heart of operations. We have identified the 10 Most Innovative Companies in Europe –2023 with the ability to execute an efficient and consistent idea with an overarching strategy. On the cover, we feature Andrea Latino, Digital Lead of Nestlé Global Accelerator, who explains three essential components that companies must be able to rely on for a successful digital transformation: an integrated technology stack, a sound business model, and a skilled, culturally aligned workforce. Enjoy Reading.

Sarath Shyam

COVER STORY

ANDREA LATINO

INNOVATION GROWTH HACKER AT NESTLÉ R&D ACCELERATOR

THE 3 PILLARS OF DIGITAL TRANSFORMATION AND THE PITFALLS TO AVOID

Andrea Latino currently serves as Digital Lead at the Nestlé Global Accelerator. Before this time, he used to be an independent Digital Transformation consultant and entrepreneur for almost a decade, serving more than 50+ multinationals across 11 industries. Previously, he also worked as a researcher at SDA Bocconi’s DEVO Lab, in partnership with MIT, at the Prime Minister’s Office of Italy and at the Italian Parliament. He was awarded with a Forbes Under 30 recognition in Marketing in 2020. In 2022, he was selected as one of the 50 non-executives to attend the WEF Annual Meeting in Davos.

In today’s fast-paced and dynamic business landscape, organizations must evolve to thrive amidst increasing competition and rapidly shifting customer demands.

Digital Transformation has emerged as a priority of broader business strategies, reorienting companies towards the application and utilization of well-connected technologies at scale, as well as reshaping entire processes and structure to unlock both substantial productivity gains and growth opportunities.

This article delves into the three essential components that companies must be able to rely on for a successful digital transformation: an integrated technology stack, a sound business model, and a skilled, culturally aligned workforce.

Pillar I: An Integrated Technology Stack

The first pillar consists in an integrated and modern technology stack, which offers vast potential for generating new business opportunities and improve operational efficiency. To introduce the topic, however, it is first crucial to stress the difference between digitalization and the related concept of digitization, two terms which often get confused with each other.

Digitization refers to the process of converting non-digital objects into digital representations without significant improvement, like converting a series of paper documents to PDFs — this is often referred to as “dematerialization”; in contrast, digitalization entails leveraging an integrated

tech stack to disrupt traditional business operations fundamentally, allowing for a complete redesign of the underlying process.

Case in point for both the processes: AXA Group, a French multinational insurance firm, has adopted an integrated technology stack to support its digital transformation on both the front-end, consumer facing part of the company and its back-office operations. The company employs a range of technologies, including AI and machine learning for claims processing and risk assessment, IoT devices for real-time monitoring and data collection, cloud computing for scalable infrastructure, and mobile applications for personalized customer engagement.

Choosing a Business-Driven Digital Transformation

Organizations and their management, however, should not fall into the trap of being seduced by a technology-first approach, as it can create more problems than it solves. Issues such as redundant and inconsistent data storage, overlapping functionality and fragmentation of solutions, as well as a lack of sustainability in scaling, are all just symptoms of a fundamental distance from business needs that could manifest during transformation efforts, especially when they are completely delegated to IT.

To avoid these problems, companies should focus on a “business-driven” digital transformation strategy rather than an a ITdriven one, where the definition of clear technological priorities is not merely delegated to the function; this most likely requires a new generation of hybrid management profiles,

Employees must be willing to shift their mindsets as well and embrace change, while organizations should provide them with the necessary resources and opportunities to develop their digital skills

capable of speaking both the languages of business and technology, especially in traditional, non-tech industries. We’ll get there.

Pillar II: A Business and Operational Model that makes sense

The second pillar, a redesigned business and operation model, is crucial for companies to navigate the digital landscape successfully. Both should be scalable, customer-centric and data-driven, enabling organizations to quickly adapt to market fluctuations and remain competitive.

Take Siemens, for instance: the Germanbased multinational conglomerate has embraced digital transformation by investing in IIoT (Industrial Internet of Things)

technologies, data analytics, and AI to create smart products and solutions across various industries, including energy, transportation, and healthcare, complementing its traditional hardware business. Siemens’ MindSphere — an open cloud-based IoT operating system that enables the collection, analysis, and utilization of data from connected devices — has strengthened the company’s competitive positioning, allowing it to remain at the forefront of its industries and resisting the competitive pressure coming from native software players.

Netflix offers another classical illustrative example of a successful business model transformation. By launching its online streaming video on demand service in 2007, the

company supplemented its DVD rental service and ultimately saved itself from extinction. This bold move allowed Netflix to capitalize on the growing demand for streaming content, transforming the entertainment industry along the way. In contrast, its primary competitor, Blockbuster, failed to adapt and succumbed to the changing market at last.

Pillar III: Empowering People for a Digital Future

As anticipated, the third pillar emphasizes the importance of employing a skilled and culturally aligned workforce. It is often said that “it’s impossible to improve what is not measured,” a necessary starting point should be a company-wide people digital skills assessment, in order to be able to establish a clear picture of the population average level. Specific,

highly critical functions should have in-depth assessment verticals to understand potential significant gaps in capabilities in order to orient re-skilling activities as well as restructuring and new hiring.

Employees must be willing to shift their mindsets as well and embrace change, while organizations should provide them with the necessary resources and opportunities to develop their digital skills. To facilitate this cultural shift, companies can implement regular training programs, workshops, and seminars to keep employees engaged and facilitate professional growth. They should also define accelerated career paths for the ones pioneering meaningful digital capabilities, especially the ones related to creating digital services and ecosystems.

In order to stay competitive, people are the most precious asset to invest in. That’s

The risk is to trigger a particular phenomenon defined as “innovation theatre,” where short-term initiatives - often led by middle managementfail to produce significant bottom-line impact while appearing effective to a distracted leadership

precisely why even LEGO, the Danish toy manufacturing company, embarked on the challenge of building a digital products team from scratch. The company focused on hiring digital talent, upskilling existing employees, and fostering a culture of innovation and collaboration. By doing so, they successfully created innovative digital offerings such as LEGO Life, a social network for children, and LEGO Boost, a robotics product that combines physical toys with digital technology.

The Subtle Menace of the “Innovation Theatre”

What if all the pillars are not in place?

The risk is to trigger a particular phenomenon defined as “innovation theatre,” where short-term initiatives - often led by middle management - fail to produce significant bottom-line impact while appearing effective to a distracted leadership.

An example comes from a large energy firm. The company aimed to leverage digital technologies to improve operational efficiency, enhance customer service, and explore new business models in the face of a challenging economic downturn. Complacent management and misaligned incentives, however, produced an unserious commitment to digital transformation: the lack of a clear mandate and strategy, as well of resources, incentivized a “constellation approach” that involved multiple disconnected projects and POCs in different areas, such as smart metering, predictive maintenance, and digital customer service, without building the necessary backbones and capabilities. These initiatives were often

driven by the mere desire to appear innovative and satisfy publicly announced targets, rather than a commitment to genuine transformation.

As a result, the company’s efforts had limited impact on its operations and led to a substantial erosion of its market position; the digital transformation efforts needed then to be rebooted only years later — under new management and with substantial impact on the stock price.

To avoid this negative escalation, the company should have developed a comprehensive, centralized digital transformation strategy, with strong commitment and epistemological humility to understand the fundamentals of digital and ensure the necessary resources, support, and alignment throughout the organization, as Digital Transformation is, at its core, a top-down process.

This example shows that concrete leadership buy-in is crucial for driving change, as it signals the organization’s willingness to embracing digital transformation and encourages employees to adopt new ways of thinking and working — something that press releases can’t substitute for.

Summing it up

Bottom line, digital transformation is a commitment to the future.

Companies that embrace and prioritize the three pillars of digital transformation—an integrated technology stack, a sound business model, and the support of skilled and culturally aligned individuals—will be better equipped to navigate an unpredictable and increasingly competitive environment.

Inclusion is Innovation –How are Female Leaders Driving Change

Kirsty Charleson, Principal - Lead Program Manager, Microsoft

According to you, how has the tech industry changed for women over the last 5 years?

In my view there has been some notable changes in the tech industry in areas of representation, awareness, support, education, and action.

For example, DE & I - companies now are starting to recognize the importance of Diversity, Equity & Inclusion (DEI) and as a result are making conscious efforts to recruit and retain more women and underrepresented groups in

the workplace. I have seen more organisation’s implement new programs and policies to support development of these underrepresented groups which is slowly starting to show in the areas of more senior leadership and board positions.

Entrepreneurs / Startups - Data is showing us that there was a significant rise in femaleled startups during the pandemic, unfortunately while the number of female startups rose at a faster rate the number of startups created by women that have been receiving funding Is still

While I have seen some positive change for women in tech over the past number of years, there is still a huge amount of work and progress to make over the next number of years, which we are all responsible for

Kirsty Charleson is Principal Lead Program Manager in Microsoft, Microsoft EDC Advisory Member, Director - Women in Tech and experienced Mentor and hackathon advisor. Kirsty brings with her over 20 years product, program, and strategic management experience in fintech, financial services and automotive industries across both private and public sectors.

In an exclusive interview with Digital First Magazine, Kirsty Charleson reveals herthoughtsonsomeofthechangesthat have occurred in the tech industry over thelastfewyears,themostexcitingthing shefindsaboutworkingatMicrosoft,her responsibilitiesasamemberofMicrosoft European Development Centre (EDC) leadership Team and Lead for Diversity & Inclusion, personal mentors who have helped her grow in her career, and a lot more. Following are the excerpts from the interview.

very low compared with Men, so I believe more could definitely be done to make improvements in that space.

Greater Awareness - There is definitely now a greater awareness and consciousness of discrimination and harassment in organisation’s. Thankfully companies have recognized this, and more and more are implementing targeted policies and procedures to address the issues and are encouraging people to have a voice and speak up.

Education – The level of progress has been increasing in terms of diversity in technology education. Universities and educational institutions are now offering more programs and resources to encourage, attract, retain and support

I have been intentional about seeking out strong, positive role models and mentors myself and I can honestly say that they have shaped the career and person I am today

diverse groups in a wider range of technology fields. An amazing example of this is Dreamspace at Microsoft Ireland. It provides immersive, research-based STEM experiences for students, teachers, and communities to enhance their STEM skills along-side crucial social-emotional skills such as empathy, creativity, ethical decision making and collaboration.

Product Development – As more underrepresented groups join Tech we are starting to see products that are more considered from a diversity and accessibility perspective. I believe this is as a result of a more diverse pool of talent in Tech.

Networking & Media - There is definitely a greater representation of women in tech, tech media and tech events and publications focused on women in technology. There are podcasts and video’s, educating individuals on what it means to work in STEM and Tech. What this does is provide roles models and show women thinking of moving into tech that it is possible to have a great career in STEM and Tech. One organization leading in this space is Women in Tech®. Through my work with Women in Tech we are on a mission to empower 5 million Women and Girls by 2030, by meeting 5 of United Nations Sustainable Goals. #4 Quality Education, #5 Achieve gender equality and empower all women and girls, #8 Promote sustained, inclusive, and sustainable economic growth, full and productive employment and decent work for all, #9 industry, innovation and infrastructure, #10 Reduced inequalities.

To conclude, while I have seen some positive change for women in tech over the past number of years, there is still a huge amount of work and progress to make over the next number of years, which we are all responsible for.

As a Lead Program Manager at Microsoft? What’s the most exciting thing about your job?

Working for Microsoft is exciting for a number of reasons, I have the opportunity to work and collaborate with some amazing and talented individuals every day. At Microsoft we work on cutting edge technology and products, in a strong corporate culture which has a commitment to Diversity & Inclusion. Microsoft offers an environment of empowerment, growth mindset and culture. Regular focus on career development, mobility, and promotional opportunities. Satya Nadella is one of the true great leaders of our time. He believes in the power of positive leadership. He believes that a culture with a growth mindset requires us to truly understand and share the feelings of another person. This is one of the reasons I joined the Microsoft.

You are a Mentor for Microsoft Female Start-ups Founders program. Can you please tell us about your role and some of the exciting projects that you are currently working on?

I really enjoy being a mentor and truly value the opportunity to give back and support others in the growth of ideas, themselves, and their companies. To be able to listen, understand and when appropriate share experiences. Sometimes, I have to be the person to ask the difficult questions, identify gaps, highlight areas that are not clear from a customer perspective or give feedback that is hard to hear - all of which is part of the learning & startup journey.

One founder / startup that is definitely worth highlighting and has been great to work with is Nessa Maguire and her company EudaOrg.

EudaOrg is an organization to watch out for in leading the DE & I space in 2023 and beyond. The new platform will help companies foster diverse, equitable, and inclusive workplaces and really provide actionable plans to help organizations become better at Diversity Equity & Inclusion.

I have travelled to and experienced more than 50 countries and cultures and have been intentional about each new role I have accepted

What inspired you to become a part of Women in Tech? Please brief us about your role as a Global Events & Marketing Director.

Women in Tech is an amazing organization, and I was inspired to join because of Ayumi Moore Aoki’s vision to create a global movement to

empower 5 million women and girls into STEM by 2030. Ayumi’s vision and energy is truly remarkable. With the help of the growing voluntary network of amazing individuals we are creating opportunities and developing Women in Tech at a global and local level.

During 2022, I lead the Global team who were responsible for creating and bringing together all the movers, shakers, and innovators across many industries, not just Tech to Our Global Summit, Regional awards in South America, Mena, Europe, Africa & Asia and lastly our Global Awards in Dubai. Our Global Summit, Paris 2022 was under the High Patronage of Her. Highness Sheikha Mozah Bint Marwan Al Maktoum. In May 2023, Women in Tech will host our Global Summit 2023 in Paris. This year we will focus on Web 3, Immersive tech, Cybersecurity, Sustainability, Financial and Digital inclusion, AI Ethics, and Digital activism.

Not everyone will initially share the same vision you create; you need to bring them on the journey with you

You recently became a member of Microsoft European Development Centre (EDC) leadership Team, and Lead for Diversity & Inclusion, can you tell us about these responsibilities. Yes, as the leadership team we are responsible for providing the strategic advice for the EDC, collaboration and defining priorities for the site. We will govern and drive accountability for the execution of regional priorities each year. We will deliver on the One Microsoft Culture and act as the Executive sponsors for different initiatives across the site. In my responsibilities for Diversity & Inclusion lead I am responsible for holding leaders accountable for delivering on their Diversity & Inclusion Core priorities on an ongoing basis. For fostering a culture of inclusion by reinforcing and modelling inclusive behaviors.

What are some of the challenges you’ve encountered while working in the tech industry, and how have you overcome them?

There are many challenges that I have encountered during my career some are not unique to Tech. Some that would be top of mind for me would be lack of female representation, limited/lack of flexibility in the workplace, gender / age bias and lack of support.

The lack of representation in leadership positions. This has made it difficult for me, other women, and underrepresented groups for that matter to find mentors and good role models. Over the years I was very keen to change this and have actively been involved in various mentoring and coaching groups both as a mentor and mentee. This is something I would encourage others to do the same, it is rewarding to work with others and give back. I have been intentional

about seeking out strong, positive role models and mentors myself and I can honestly say that they have shaped the career and person I am today.

Lack of flexibility, - Some organizations I have encountered do have a lack of flexibility. Often it would be the woman that has to choose between their career and family life because of that lack / limited flexibility. Microsoft for example has some very good policies in place to support all employees in terms of flexibility and life outside the workplace. I feel Governments do need to do more to support these organizations though by continuing to expand the amount and quality of affordable childcare, introducing equal maternity/ paternity leave for all types of parents.

Limited resources & Opportunity – I have found that over the years there was very limited resources and perceived opportunity for women to progress into tech. What I mean is that the perception of having a career in tech was and still is in some areas largely perceived as a male industry. When I think of Data Centre’s for example, very few women apply for the university courses required to move into that field of tech. We need to do more to highlight and demystify the different roles and opportunities that are available. It is important for me now that I leverage my positions in Microsoft, Women in Tech and EudaOrg to be part of creating the resources, support, opportunity and visibility that people need to connect and be successful in their careers and in Tech.

In your academic or work career, were there any mentors who have helped you grow along the way? What’s the best piece of advice you have ever received. Absolutely, it is something I did early in my career and have kept finding new mentors as my career evolved and grew. I have been very fortunate

to have had a few amazing mentors during my professional and academic career- some now I would consider friends.

One piece of advice that always resonates with me was to trust my instinct and to believe in my ideas and be confident in my ability. The countless times I have not progressed an idea or feeling because the person I was sharing it with

was more senior or had wider responsibilities than I did at that time. Not everyone will initially share the same vision you create; you need to bring them on the journey with you. They highlighted to me that our time is limited. That I should focus on what brings me joy – not what brings me stress and to take risks as long as they are thought out wisely.

What has been your most careerdefining moment that you are proud of? For me it wasn’t one thing, it has been a journey. Early on in my career I understood the importance of having rounded experience both inside and outside the workplace. Having a growth mindset, knowing the importance of continuously learning new things and having the determination to

achieve every goal I have set myself has been key. I have travelled to and experienced more than 50 countries and cultures and have been intentional about each new role I have accepted. I have always had a strong desire and take great pride in being able to give back. Volunteering and mentoring even early in my career definitely enriched me as a person. I have been fortunate to have volunteered on an animal reserve in Namibia, taught tech to students and the elderly, mentored rising talent at Hackathons in UAE. All of these opportunities are opportunities that I am proud of and define me as a person.

Where do you see yourself in the next 5 years?

Tech is evolving continuously so it is hard to know exactly the role or specific technology however I do have a background in Artificial Intelligence / Machine Learning and am currently studying the area of sustainability so perhaps a leadership role that would combine both of those interests. Also continuing with the professional mentoring and coaching to ensure that I have the opportunity to elevate others to the next stage of their careers will definitely be part of the plan.

What advice would you pass on to other women to help them progress in the tech industry?

The advice I would give is to always look for stretch opportunities in each role that you have, to believe in your ability, trust your instinct, be your authentic self and to seek out good role models to support and mentor you. Look for opportunities to support and mentor others, what you can learn from them can equally be as enriching for you as it is for them.

Having a growth mindset, knowing the importance of continuously learning new things and having the determination to achieve every goal I have set myself has been key

COMPANY OF THE YEAR

EASYRAIN SAVING LIVES WITH INTELLIGENT ROAD SAFETY SOLUTIONS

According to the US Federal Highway Administration (FHWA), nearly 21% of accidents every year are caused by adverse weather conditions in the US alone. Most of these weather-related crashes happen on wet pavements and during rainfall. Therefore, improving safety on wet roads is pivotal for reducing accidents for both human drivers and autonomous driving cars.

Headquartered in Rivoli, Piedmont, EasyRain is one of the most innovative companies focusing on road safety for human-driven and autonomous vehicles, with expertise for hazardous wet road conditions and other grip-related issues. Founder &

CEO Giovanni Blandina established the company in 2013 to give autonomous driving a fresh and strong solution to achieve never-before-seen levels of safety. “Our mission is saving lives and making driving safer,” states Giovanni.

Innovative Product Ecosystem to Reinvent Safety for Cars

EasyRain is the first startup in the world to develop a complete, modular automotive-oriented ecosystem that can change road conditions immediately. EasyRain’s product ecosystem consists of a hardware, software, and data platform described as follows.

Blandina, Founder & CEO

Giovanni

● Aquaplaning Intelligent Solution (AIS): EasyRain has developed the first active safety system to restore grip in hazardous wet road conditions. Through high-pressure water stored in the accumulators placed ahead of the front tires, AIS sprays water jets to break the water layer restoring the tire contact to the road. The system is immediately activated without driver intervention. Moreover, AIS can be integrated into vehicles independent of wheel drive, size,

and human/autonomous driving. It is fully modular and can be optimized for space available, performance, and/or product cost. The system can provide synergies for ADAS sensor cleaning functions. This technique is patented.

● EasyRain Digita l Platform (EDP): EDP is a platform hosting software-based virtual sensors to recognize road hazards like water, snow and ice, potholes, and gravel. The virtual

sensors analyze existing vehicle information and provide alerts, enabling a wide range of new safety functionalities in the vehicle. Along with virtual sensors for low-grip roads, the auto-tech company is developing a new software feature to detect any asymmetry in the vehicle behaviour, e.g., wrong camber and toe angles, leading to irregular tire wear and sudden increase in fuel consumption, excessive exhaust pollution and unsafe vehicle

behaviors. In addition, EasyRain’s virtual sensors provide warning levels to the vehicle, which OEMs can use to create new safety features and functionalities, such as adjusting the speed of Adaptive Cruise Control (ACC) automatically and many others.

● EasyRain Cloud (ERC): It is a cloud service to expand and enhances the potential of AIS and virtual sensors, providing extended

SINCE 2013, EASYRAIN HAS BEEN THE ONLY COMPANY THAT PROVIDES SPECIFIC HARDWARE SYSTEMS DESIGNED TO CONTRAST AND PREVENT AQUAPLANING

analysis and services. ERC validates systems and helps improve vehicle dynamics. ERC shares OEMs’ and customers’ data on dangerous driving conditions (heavy rain, aquaplaning, snow, ice, etc.) coming from EasyRain virtual sensors, providing the foundation for connected and autonomous vehicles. Likewise, ERC boosts safety functionalities beyond vehicle level evaluations, i.e., integration of multivehicle input with external data such as weather or road conditions.

What Makes EasyRain Unique?

Since 2013, EasyRain has been the only company that provides specific hardware systems designed to contrast and prevent aquaplaning. More specifically, 2020 and 2021 have been milestone years for EasyRain as the company got the opportunity to fit AIS in a production car and also established a collaboration with a carmaker. Today, EasyRain has become the leader in researching and developing revolutionary safety systems for hazardous wet road conditions and other grip-related issues.

Expert Team

The EasyRain team comprises industry experts with extensive experience and know-how. The company also consists of technical leaders, manufacturing specialists, and a renowned race-car driver with the right expertise to strengthen team dynamics. With their competence and ingenuity, the

EasyRain team continues developing, simulating, and testing solutions by launching their ideas into production.

Tackling Challenges Head On

Right from encountering industry mistrust to difficulty attracting investors to undertake

AS THE FOUNDER & CEO OF THE COMPANY, GIOVANNI’S GOAL IS TO ASSIST HIS TEAM IN REACHING THEIR TRUE POTENTIAL AND PURSUING PERSONAL GROWTH. EACH DAY, HE MAKES IT CLEAR TO THEM THAT THEY ARE NOT JUST WORKING ON A PROJECT BUT ON A GREATER MISSION TO SAVE LIVES AND MAKE DRIVING SAFER

R&D to going against the grain and creating hardware systems, the team of EasyRain has tackled numerous challenges along the way. EasyRain, nevertheless, has been successful in emerging stronger from the challenges every single time, like a phoenix rising from the ashes. Moreover, the realization that no one walked on the similar path that EasyRain did mature, taught and trained Giovanni to listen and be open-minded to change his company’s strategic direction.

Looking back, the Founder of EasyRain says, “What these challenges have taught me is to listen to those who think that your idea may not work, but you have to be persistent and strongly believe in yourself when your own has been validated, despite everything, when you are told that it will never work.”

Fostering a Mission-Driven Workplace Culture

As the Founder & CEO of the company, Giovanni’s goal is to assist his team in reaching their true potential and pursuing personal growth. Each day, he makes it clear to them that they are not just working on a project but on a greater mission to save lives and make driving safer. Moreover, the highest ethical regard is given to each team member irrespective of race, gender, or color. As a result, there is a healthy, mission-driven working environment at EasyRain where employees are motivated, challenged, and inspired.

Prestigious Awards & Recognitions

Throughout the years, EasyRain has witnessed a steady flow of innovations and continuous

THROUGHOUT THE YEARS, EASYRAIN HAS WITNESSED A STEADY FLOW OF INNOVATIONS AND CONTINUOUS EXPANSIONS ORGANICALLY, WITHOUT COMPROMISING ITS MISSION OF SAVING LIVES AND REDUCING ROAD FATALITIES

expansions organically, without compromising its mission of saving lives and reducing road fatalities. During this time, EasyRain has been bestowed with numerous awards and accolades. To name a few: 10 Best Companies of the Year, 5 Best Auto Companies to Watch in 2022, 2021 Most Innovative Auto Safety Systems Dev. Europe, 2021 First prize for Safety in SME by CLEPA, Recognition in 2020 WCX World Congress Experience, and 2020 Special prize for Safety in SME by CLEPA. Likewise, Founder & CEO Giovanni Blandina has received prestigious awards: CEO of the Year, Italy, 10 Best CEOs to Watch in 2022, and 10 Most Inspiring CEOs in Business, 2022.

Taking Steps Towards Vision Zero

Going forward, EasyRain will continue to develop, innovate, and enhance new and existing anti-aquaplaning solutions and lead efforts towards achieving the EU Goal for 2050, i.e., zero road fatalities.

Want to Sell or find Investor for your Business?

10

MOST INNOVATIVE COMPANIES IN EUROPE 2023

MOST INNOVATIVE COMPANIES IN EUROPE 2023

AxonJay: Cheemia:

Website:

https://www.axonjay.ai/

Headquarters: Brussels, Belgium

Keyperson: Jean-Philippe, CEO

About the Company: AxonJay’s Self-MachineLearning Platform™ (Self-ML) applies Darwin’s evolutionary theory to provide customized business intelligence. By learning, reinforcing relevant information, and filtering out the irrelevant, our platform delivers precise insights. Say goodbye to extensive data science teams and integration projects—AxonJay’s end-to-end solution accelerates projects with unparalleled speed and efficiency.

Website:

https://www.cheemia.co.uk/

Headquarters: Edinburgh, Scotland

Keyperson: Mehrnaz Campbell, Founder & CEO

About the Company: Cheemia is a reputable independent company specializing in market access and pull-through services for pharmaceutical clients aiming to supply the NHS. Their mission revolves around aligning agendas between the NHS and their clients, fostering relationships that result in cost savings for the healthcare system, improved patient access to quality medicines, and rapid growth of clients’ pharmaceutical brands. With their expertise, Cheemia optimizes market presence and enhances patient outcomes for their valued clients.

Chiron:

Website:

https://www.chiron.ai/

Headquarters: Mirano, Italy

Keyperson: Mattia Zoccarato, CEO and Founder

About the Company: Chiron is a leading organization specializing in applying artificial intelligence to the business landscape. Since 2018, they have integrated cutting-edge Big Data and machine learning technologies to empower organizations in becoming truly data-driven. Chiron delivers bespoke data solutions and predictive models to facilitate strategic, tactical, and operational decision-making based on data insights. Their core objectives encompass visualizing business challenges through a data lens, extracting valuable knowledge, and providing superior data-centric solutions.

CUSTOMCELLS®:

Website:

https://www.customcells.de/

Headquarters: Itzehoe, Germany

Keyperson: Dr. Dirk Abendroth, CEO

About the Company: CUSTOMCELLS® is a leading developer and manufacturer of customized lithium-ion batteries for industrial and automotive applications. The company’s products are tailored to the specific needs of its customers and range from high-performance batteries for electric vehicles to energy storage solutions for renewable energy systems.

KraftPal Technologies

Website:

https://kraftpal.com/

Headquarters: London, England

Keyperson: Gregor Brajovic, CEO

About the Company: KraftPal is a sustainable packaging company that produces pallets and containers made from recycled paper. The company’s products are lightweight, strong, and eco-friendly, offering a cost-effective and sustainable alternative to traditional wooden or plastic pallets.

Mambu

Website:

https://mambu.com/

Headquarters: Amsterdam, Netherlands

Keyperson: Eugene Danilkis, Founder and CEO

About the Company: Mambu is a SaaS, cloudnative, API-driven banking and financial services platform designed to power financial innovation, to bring solutions to market faster, drive down cost barriers and allow ecosystems to expand.

NEXUS / CHILI GmbH:

onliveline GmbH

Website:

https://www.onliveline.com/ https://www.nexus-chili.com/

Website:

Headquarters: Heidelberg, Germany

Keyperson: Dr. Uwe Engelman, Founder

About the Company: NEXUS / CHILI GmbH is a software development company that specializes in creating digital solutions for the healthcare industry. The company’s platform enables healthcare providers to streamline their workflows, manage patient data, and improve patient outcomes.

Headquarters: Cologne, Germany

Keyperson: Petra Lammers, CEO & Co-Founder

About the Company: Incepted in 2013, onliveline GmbH is an award-winning communication, consulting, and coaching company specialising in transformation dramaturgy. The company works with clients, agencies, research organisations, construction companies, corporates, design offices, culture projects, and institutions to develop concepts and strategies to convey an impactful message while always considering the specific situation, feasibility, realisation, and achievement of objectives.

ONEJOON GmbH: VOI Technology

Website:

https://www.onejoon.de/

Headquarters: Bovenden, Germany

Keyperson: Simon Schurr, Vice President, Sales & Marketing and Product Management

About the Company: ONEJOON GmbH is a leading manufacturer of industrial furnaces and systems for the production of advanced materials. The company’s products range from vacuum furnaces for the aerospace industry to sintering systems for the production of advanced ceramics.

Website:

https://www.voi.com/

Headquarters: Stockholm, Sweden

Keyperson: Fredrik Hjelm, Co-Founder & CEO

About the Company: By offering a radically new approach to urban mobility, VOI Technology revolutionises the way people move around, for greener cities and healthier communities, fueled by passion.

AXONJAY

Making AI & ML More Accessible & Easier To Use For Every Type of Business

In today’s rapidly evolving digital landscape, businesses of all sizes are searching for innovative ways to stay ahead of the competition. That’s where AxonJay comes in. Established in September 2021, AxonJay is one of the most innovative AI tech companies in Europe, on a mission to bridge the new digital gap and empower businesses to extract & predict actionable intelligence and achieve sustainable change.

At the heart of AxonJay’s approach is its trailblazing and unique Self-Machine-Learning Platform™. This state-of-the-art tool is designed to help businesses of all types harness the power of AI and machine learning in a way that is accessible, easy to use, and scalable. With virtual offices in cities across Europe, including Brussels, London, Paris, Stockholm, Zurich, Ljubljana, Copenhagen, Lisbon, Frankfurt, Munich and Milan, AxonJay is helping

Jean-Philippe, Founder & CEO, AxonJay

businesses disrupt their industries and make the world a better place to live.

To support its mission, AxonJay has also established a co-living space in Brussels, known as the AxonJay Tribe HQ. Here, the company’s tribe frequently co-live to collaborate and plan how to bring the benefits of AI to businesses around the world. “At AxonJay, our mission is to make AI and machine learning more accessible and easier to use for any business,” says Jean-Philippe, the Founder & CEO at AxonJay.

By providing cutting-edge AI solutions tailored to each client’s unique needs, AxonJay is helping businesses of all sizes and types achieve greater success and stay ahead of the curve in an increasingly competitive digital landscape. AxonJay is poised to impact the future of AI and machine learning with its innovative approach and passionate tribe of experts.

The Multi-Award-Winning SelfMachine-Learning Platform™

AxonJay uses Darwin’s evolutionary theory of natural selection in its state-of-the-art Self-Machine-Learning Platform™ (SelfML), which learns and reinforces what’s relevant while the less relevant information fades out. In a nutshell, AxonJay is inspired by the 4.5-billion-year-old evolutionary algorithm we call Earth.

To begin with, the users rate the quality of the intelligence & predictions they receive, and the unique AxonJay Self-ML Platform™ ends up providing precisely the information they need to drive and predict

AxonJay uses Darwin’s evolutionary theory of natural selection in its state-of-theart Self-MachineLearning Platform™ (Self-ML), which learns and reinforces what’s relevant while the less relevant information fades out. In a nutshell, AxonJay is inspired by the 4.5-billion-year-old evolutionary algorithm we call Earth

their business. And since they are the ones who are giving the feedback, they no longer need an army of data scientists to extract and visualize the data or an IT staff to run a company-wide integration project either. In short, the AxonJay Self-ML Platform™ is designed to automate every business AI to be more accurate and efficient than any other AI tool and is the next step beyond traditional machine learning. It is also very cost-effective & green.

But what truly sets AxonJay apart from other market competitors is its approach to doing things differently. AxonJay’s Self-ML Platform™ is a PaaS Business model designed to be a fast and scalable application and reusable model for different industries. The tool for building this Self-ML Platform™ helps display an easy setup and intuitive & simple reinforcement learning.

This is not all. AxonJay bases its SelfML Platform™ in Biomimicry, in ‘datapeel’ technology that is based on its family of algorithms. This ‘peel technology’ aims

to extract only relevant data instead of data pooling, where one has to scrape the universe to seek relevant insights. For this reason, AxonJay uses only ‘Green AI’ in its DNA, as deeplearning models are mostly avoided due to the signals and the data ‘peeling’ techniques.

The AxonJay Tribe

The AxonJay team comprises IT specialists, data scientists, business strategists, and innovation & sustainability professionals who regard themselves as a tribe and work towards a shared mission and a shared set of values. The tribe also believes in disrupting the status quo for the greater good and considers the experience of working at AxonJay to be unlike working anywhere else.

Likewise, AxonJay has implemented a new way of working for its tribe post the global pandemic by building a next-generation company. AxonJay has embarked upon hordes of employee-engagement and thought leadership strategies, including an unlimited holidays policy (if tasks are completed), working across Europe, an inclusive work environment, guided meditations, and insightful Fridays (focused on personal growth), creating awareness of collective consciousness, exclusive art experience, building leading-edge technology with a higher purpose, and many more.

Key Partner Benefits

The core of AxonJay’s Self-ML Platform™ is the feedback loop with which its customers can interact directly with the Self-ML Platform™. This feedback loop allows users to share their opinions on the data that the Self-ML Platform™ presents and on the predictions

made by the algorithms. From a technical point of view, the AxonJay tribe uses this feedback to automatically improve the processes and algorithms that the Self-ML Platform™ uses. In this way, the feedback loop guarantees a continuous improvement of the Self-ML Platform™ that gradually adapts to the user’s needs to offer a platform that is as adapted as possible to the expectations and requirements of each client.

With this, the client is entirely in charge of the predictions and creating the magic. Besides, the AxonJay tribe gives customers complete freedom to dig into all potential candidates/ job matches and possible job predictions.

In this way, AxonJay guarantees clients full engagement and quality.

Delighting Customers with Exceptional Services

AxonJay’s Self-ML Platform™ helps organizations connect the dots and look beyond traditional financial reporting data, sustainability reporting, and marketing claims into all the data that is out there. This includes digital signals, triggers and clues that show a company’s actual behaviour in its digital ecosystem. With this information, the AxonJay tribe assesses the client organization’s true level of sustainability.

For that, the AxonJay tribe onboards customers with open arms and encourages them to spread the #DisruptWithPurpose message. And that is how AxonJay raised 700K € in januaery 2023 with Noshaq and existing shareholders in addition to its pre-seed round and is preparing its seed round for summer 2023. The company not only onboards new customers every month, like Betuned, Bluemetric, CrossInternational, Close the Gap, First Class, Micropole, and many more, but it also adds new investors to the list every week such as Smart Ventures, Noshaq etc.

Likewise, AxonJay’s Self-ML Platform™ is an amazing project, and so is the feedback it gets from its clients and investors. “We are fully committed to make the best out of it, and this will definitely help us to achieve our goals,” reveals Jean-Philippe.

Taking on a Social Cause

Recently, the AxonJay tribe began working with Close The Gap (CTG), an international social enterprise that aims to bridge the digital divide by refurbishing IT devices donated by European companies to educational, medical, and social projects in developing emerging countries.

AxonJay’s tribe is planning to visit CTGKenya for a month during the third trimester of 2023. Their goal is to join the local community and help them evolve in the local startup scene, learn from them, and share personal knowledge with them. On top of that, the tribe also plans to spend a week climbing Mount Kilimanjaro. “A tribe and a personal challenge that will bring every one of us to face new limits and be even more disruptive,” shares Jean-Philippe.

Powerful Marketing Strategies

AxonJay’s marketing strategy focuses on four channels: content marketing, online advertising, email marketing, and events. The AxonJay tribe develops content in the form of articles and videos that describe the benefits of using AI to educate potential customers via content marketing. They use online advertising to promote AxonJay and its achievements via social networks by targeting the potential companies and business decision-makers.

Also, AxonJay publishes a newsletter to carry out marketing campaigns with information about the latest features and product improvements. In addition to organizing events in its iconic office, the company hosts events abroad for its worldwide promotion. The tribe also participates in conferences and trade shows such as AI World Summit and World Economic Forum to meet potential customers in person and present AxonJay’s products and services to them and close the new digital gap.

Global Expansion Plans

“Our purpose is to democratize AI, and our vision is to become the most sought-after AI tech partner and help businesses disrupt their industry,” states Jean-Philippe.

To accomplish these purposes, AxonJay’s Self-ML Platform™ assistants are the key. The company’s AI-HR assistant is already available in Belgium, Slovenia, the UK, and France, with plans to expand footprints in other global markets underway. Moreover, AxonJay’s Finance & Banking assistant, the company’s global product, will be available worldwide for purchase from May 2023.

Cheemia

Helping Global Pharmaceutical Brands with Faster Growth and Higher Profitability

In his most famous book, The Alchemist, Paulo Coelho says that it’s the possibility of having a dream come true that makes life interesting. The life of Mehrnaz Campbell, Founder and CEO of Cheemia and Cheemia ReSET, exemplifies the journey of Santiago in Coelho’s Alchemist. In fact, Cheemia (kee-mia) is a Persian word for chemistry or alchemy, and it perfectly fits her company. Translated into English it means chemistry or alchemy. Mehrnaz says, “Chemistry is the

ability of people to have a good relationship, and Alchemy is a seemingly magical process of turning an ordinary substance into a substance of extreme value. These definitions encompass the values of Cheemia.”

Born in Iran, Mehrnaz moved to the UK at the age of 21 to pursue her higher education and career ambitions. She has worked in UK healthcare for over 36 years, initially as a nurse and then for 30 years in various sales and marketing leadership positions with pharmaceutical companies. In

Mehrnaz Campbell, Founder and CEO, Cheemia

2017, Mehrnaz founded Cheemia, which specialises in pharmaceutical salesforce effectiveness. “Cheemia was set up as a remote pharmaceutical market access agency in 2017, and we have a proven track record in delivering outstanding results for our clients in possibly the most complex pharmaceutical market – the UK National Health Service,” shares Mehrnaz.

Doing It Differently with Confidence

Cheemia is an innovative and independent healthcare company based in Edinburgh, specialising in market access and pullthrough for small but growing pharmaceutical companies. Working remotely, both in the UK and from the USA, has enabled Cheemia to deliver outstanding results for clients.

Cheemia helps its clients grow their brands by aligning with the priorities of the NHS and creating relationships that work for healthcare professionals, patients and clients alike.

“When our competitors talk about the number of engagements, we focus on the quality of relationships. Our values are to ‘deliver and delight’. Yes, results matter, and so does how we go about achieving those results. To our clients, we become part of their team. By working together, we achieve something spectacular we can all be proud of,” shares Mehrnaz.

The aim to deliver and delight has helped Cheemia earn innovative pharmaceutical companies as partners. One of them says, “We have all tried Contract Sales Organisations that say they can. But then can’t. Cheemia says they can and then deliver. Mehrnaz and the team take a strategic view of the marketplace and then

Cheemia helps its clients grow their brands by aligning with the priorities of the NHS and creating relationships that work for healthcare professionals, patients and clients alike

develop logical action plans to implement, track, and re-evaluate. This inevitably leads to progress. A key component of the promotional mix is remote selling - easy to talk about but less easy to deliver. This is a Cheemia core competency that has been refined over several years to become effective. These are not just words – this is our real-world experience.”

Cheemia has successfully gained market access for pharmaceutical brands through its relationships with key decision-makers within the NHS. Mehrnaz shares, “We identify which local ADTCs will provide the quickest route to market access (whether NHS England, NHS Scotland, NHS Wales or NHS Northern Ireland) and ensure clinicians and senior pharmacists are aware of the opportunity. We provide them with the relevant information, so they can write a submission.” Mehrnaz and her team always ensure medical information requests are responded to quickly and stay connected to ensure the successful submission process.

“Once the pharma brand is listed on the local NHS formularies, we agree on joint implementation and pull-through with the local Medicine Management team and the key stakeholders to communicate that the brand is on the formulary to GPs and Primary Care practices,” explains Mehrnaz. Cheemia uses a variety of channels to ensure the message is received and habits are changed. In fact, Cheemia’s approach to investment is focused and clear. Mehrnaz says, “Regarding implementation, our strategies and tactical plans are less complicated and require less financial and human resources investment. The net result is faster growth and higher profitability.”

Creating Remote Selling Experts

In August 2020, Cheemia created Cheemia ReSET, a remote sales engagement training platform to help fellow pharmaceutical sales professionals who have

In August 2020, Cheemia created Cheemia ReSET, a remote sales engagement training platform to help fellow pharmaceutical sales professionals who have seen remote selling become essential to creating better omnichannel relationships with healthcare professionals

seen remote selling become essential to creating better omnichannel relationships with healthcare professionals. “The role of the pharma sales rep within the healthcare industry has changed dramatically since 2020. One of their challenges is communicating effectively with healthcare professionals in an omnichannel world. That’s where we come in,” states Mehrnaz.

Mehrnaz wants to share everything she has learned about making remote sales engagement effective with the rest of the industry through her award-winning training platform Cheemia ReSET.

Cheemia ReSET is one of the most comprehensive remote pharmaceutical sales

training tools in the marketplace. The platform has already been used globally and has closed caption subtitles in five languages, making it accessible across Europe. Mehrnaz explains, “Our approach has been unique and disruptive because, unlike other training providers, we reimagined training from the user’s perspective. Our video-based platform gives control to the end user, allowing them to learn at their own pace.”

There is an emphasis on implementation of the new skills and techniques with Cheemia ReSET. Many of the other training programmes provide a lot of one-off information, which the sales teams are then left with to work out

how to implement. Cheemia ReSET provides worksheets with every module to help put the training into action.

Alongside Cheemia ReSET, Merhnaz created Cheemia ReINSPIRE, a unique management suite, designed to help sales managers inspire their sales team to get the best out of Cheemia ReSET. “Sales managers have years’ of experience of face-to-face sales meetings. But there are new skills and techniques required for remote selling that they are going to have to learn and understand,” explains Mehrnaz. “Suddenly, they were expected to mentor and coach their sales team through this new way of selling.”

Cheemia ReSET and Cheemia ReINSPIRE have helped global sales teams across

many countries in Europe, Australia and New Zealand to survive and thrive. “We acknowledge our skill in remote selling as the core competency that brings them exponential growth,” adds Mehrnaz.

At Cheemia, Mehrnaz and her team aim to continue helping their clients to establish relationships with the NHS. Through Cheemia ReSET, they look forward to supporting more pharma sales teams across the globe with the behavioural change required to become orchestrators of the omnichannel experience.

For more information about Cheemia, visit cheemia.co.uk. For more information about Cheemia ReSET and Cheemia ReINSPIRE, visit cheemiareset.com.

F1 Data Revolution: How Technology and Data are Driving Performance in the Data Center Industry

Nabeel Mahmood, Chief Executive Officer, Mahmood

If everything seems under control, you’re not going fast enough.” – Mario Andretti.

Formula 1 racing is the pinnacle of motorsport, an exhilarating combination of speed and skill. F1 drivers are some of the best in the world, pushing their cars to the limit every time they race. But F1 isn’t just about fast driving - it’s also about harnessing technology to gain a competitive edge. From leveraging data to artificial intelligence and machine learning,

F1 teams leverage cutting-edge technology to analyze vast amounts of data that would otherwise be impossible for drivers to process while behind the wheel. From yesterday’s cars built with manual transmissions to today’s F1 cars equipped with advanced computer systems and connected to data centers, F1 has come a long way. As a result, F1 teams use approximately 4TB of data per car during each race! This massive amount of data consists of information

This real-time data also enables F1 teams to tweak their vehicles for maximum speed and efficiency, resulting in a better experience for the driver and a more exciting race

Nabeel Mahmood is a Technologist, Futurist, Influencer, andaKeynoteSpeaker.Nabeelhas 25-plusyearsofexperienceleading large-scale global technology organizations through seasons of explosive growth via M& A, global expansion, implementing new business models, and technology innovation. His areas of expertise include Big Data, Cloud, ERP, IoT, AI, ML, RPA, Mobility, and Data Centers. Nabeel is a strategic CXO identifying opportunities that are being underpinned by emerging technologies and is an advisor to CIOs, CTOs, and CEOs across a number of industries. He serves on multiple boards of private and publicly traded companies.

from sensors mounted on the car and telemetry from external sources such as onboard cameras and radio signals.

The racing technology has advanced to the point where F1 cars can be monitored in real-time, giving drivers and their teams better insights into their performance. This real-time

data also enables F1 teams to tweak their vehicles for maximum speed and efficiency, resulting in a better experience for the driver and a more exciting race.

F1 teams use advanced technology, such as advanced data analytics, artificial intelligence, and machine learning, combined with massive

amounts of data to gain the perfect racing experience. In F1 races, cars are equipped with hundreds of sensors that measure thousands of data points during a race. This data is monitored in real-time and can be used to improve performance, adjust the car’s settings, and even predict the direction of the race. F1 racing has come a long way since its beginnings in 1950, showing us how technology can take performance far beyond what was imaginable. With data-driven decisions providing an incredibly competitive edge on the track, it’s no wonder F1 drivers can reach speeds of over 200mph! So, while F1 driver may not have to worry about how fast their cars can go, they do have to pay attention to the data.

Not only has F1 racing raised the bar for other industries regarding technology-driven performance, but F1 is also taking steps towards sustainability initiatives. F1 teams have set up their data centers to use renewable energy sources and have committed to reducing their carbon footprint. F1 is also looking at making their cars more efficient by using lightweight materials and developing hybrid powertrains. F1’s commitment to improving the overall racing experience while protecting the environment paves the way for other industries to follow suit. Since 2006, F1 teams have reduced their carbon footprint by 40%, making F1 one of the most efficient motorsports in the world. With so much data at their disposal, F1 teams can monitor a race car’s performance in real-time and adjust throughout the race for optimal results. F1 is truly an example of how technology can give drivers the extra edge to cross the finish line first.

F1’s initiatives towards sustainability and the positive impact that F1 has on other industries make it a true leader in innovation. The future

In racing, there are always things you can learn. There is always space for improvement, which applies to everything especially in Data Infrastrucure and Communications

will bring even more exciting developments from F1 racing as it pushes boundaries and challenges convention. As a result, the information technology and data center verticals will have to stay up to speed. Whilst data flowing through wires between network equipment travels at about two-thirds the speed of light, or 200 kilometres per millisecond today - it’s just the beginning of how much faster it will need to be over the next decade.

After all, with F1 races being decided by such small margins, understanding, and utilizing the data could help them reach that finish line first!

In racing, there are always things you can learn. There is always space for improvement, which applies to everything especially in Data Infrastrucure and Communications.

F1 racing has been a key driver of technological advances focusing on data-driven

decision-making. F1 teams have access to an unprecedented amount of real-time data points, which they use to monitor every aspect of their vehicles during races. This wealth of data gives drivers more information than ever before about their cars and allows them to make split-second decisions in order to maximize their chances of success. Real-time data is vital in F1 racing as it gives drivers insights into the performance of their vehicles, allowing them to make splitsecond decisions that can provide them with an edge over the competition. F1 teams use onboard computers to monitor every aspect of their cars’ performance during a race, and drivers use this data to adjust their driving style according to changing conditions. Real-time data is essential to F1 racing and will continue to be a key factor for years to come!

F1 teams use various data points to monitor and manage their vehicles during a race. These include engine temperature, suspension settings,

gear ratios, tire temperatures and pressures, air intake temperatures and pressure, fuel consumption rates and oil levels. F1 teams also use Advanced Driver Assistance Systems (ADAS) systems to measure driver performance, such as reaction times, braking points, cornering speed and acceleration. An F1 car is typically connected to over 500 IOT devices. Each car is equipped with a suite of sensors that monitor various performance metrics like tire pressure, engine temperature and fuel consumption. Each F1 race car collects up to 10,000 individual data points every second, which is more than enough for each team to analyze and make decisions during a race. This data is then sent back in realtime via high-speed wireless networks, allowing teams to access it immediately at their data centers. F1 teams are now taking advantage of advanced technologies like 5G and satellite connectivity to ensure they get the most out of their data while on the track! The data points are transmitted in real

F1 racing can serve as an example to the data center industry when it comes to using technology and data to drive performance

time via a telemetry system which allows teams to track the car’s performance on the track. Teams also use this data to make important decisions about race strategy, setup adjustments and driver coaching. F1 teams are now taking advantage of machine learning algorithms to further optimize their performance on the track. This technology has allowed F1 drivers to get more out of their cars and push them harder than ever before.

F1 teams are using machine learning to optimize the performance of their cars during a race. Machine learning algorithms can analyze data from various components of F1 cars and predict how different setups will affect the car’s performance on the track. In addition, F1 teams also use machine learning for driver coaching, allowing them to adjust driving techniques to maximize their chances of winning. As a result, F1 has become a hotbed for innovation when it comes to data, artificial intelligence, machine learning, edge, 5G, data centers– and we can’t wait to see what new developments come next!

F1 cars are cooled with an array of sophisticated cooling systems, such as water-cooled radiators, oil coolers and heat exchangers. F1 teams also use active aerodynamic devices – such as air intake horns and air splitters – to optimize airflow around the car, allowing it to dissipate heat more efficiently. Additionally, F1 cars are fitted with high-tech cooling fans that regulate the temperature of the engine bay and brakes, further helping to keep the vehicle running at its optimum performance level during a race. F1 technology has enabled engineers to design incredibly efficient cooling systems for their vehicles, giving drivers an edge over their competitors!

Data centers play a huge role in this process. F1 teams collect, analyze and act upon immense amounts of real-time data during races to help them

F1 is no longer just about speed and performance but also about pushing the boundaries of technology in order to deliver a better experience for drivers and fans alike

optimize their performance on the track. This data is also used in developing new technologies that improve the safety, speed and efficiency of F1 cars.

The data collected from F1 racing has also been instrumental in advancing other industries such as aircrafts, air travel and artificial intelligence (AI). Data centers have become an integral part of F1 racing, as teams need a reliable way to store and analyze data from their cars during the race. This data is used to make important decisions about strategy, setup adjustments and driver coaching. F1 teams are now taking advantage of cloud-based data centers that allow them to access vast amounts of real-time data from their cars. Thanks to these data centers, F1 teams can now make betterinformed decisions on the fly and optimize their performance on the track! Data centers are also pivotal in F1’s sustainability initiatives, allowing teams to monitor emissions levels and ensure they remain within limits set by governing bodies.

The F1 industry has also committed to initiatives to make its sport more sustainable. For example, F1 teams are researching ways to reduce vehicle emissions using alternative fuels and energy sources. F1 is also investing heavily in recycling materials and increasing its use of renewable energy sources. As a result, increased sustainability within F1 racing will help the environment and will reduce their carbon footprint.

Overall, F1 is a fantastic display of human ingenuity and technological advancement that has revolutionized racing as we know it. The amount of data collected from F1 cars during races is immense, and it continues to help shape the future of other industries. F1’s commitment to sustainability will also ensure that this incredible sport can continue for generations to come more sustainably.

Thanks to F1 racing, we are now seeing a world where data centers are becoming more efficient, air travel is becoming safer and sustainable, and artificial intelligence and machine learning are being used in exciting new ways. F1 racing has genuinely changed the game – so the next time you watch F1, remember all the incredible feats of engineering behind those cars! F1 is no longer just about speed and performance but also about pushing the boundaries of technology in order to deliver a better experience for drivers and fans alike. And that’s why F1 is so much more than a sport – it’s an exciting showcase for the latest technological advancements!

F1 racing can serve as an example to the data center industry when it comes to using technology and data to drive performance. F1 teams can optimize their vehicles’ performance in real-time through sophisticated sensors and data analysis, making split-second decisions based on the changing conditions of a race. Data centers should learn from F1 teams’ ability to think ahead, act quickly and continuously analyze data – something that could help them stay one step ahead of their competition. F1 teams have also shown that sustainability initiatives can go hand in hand with technological advances – a lesson that all industries, including the data center sector, can learn from.

In conclusion, F1 is an incredible example of using technology and data-driven optimization to achieve success. F1 teams have proven that success can come from both performance and sustainability, showing the world how these two goals are not mutually exclusive. F1 has pushed the boundaries of what is possible and will continue to do so for many years!

Let’s go racing!

Chiron

Helping Organizations Become Truly Data-Driven

In recent years, the AI and Data Science industry has witnessed phenomenal growth owing to technological advancements, the proliferation of data, and the increasing demand for intelligent automation across various industries. In fact, according to the latest reports, the global AI market is expected to reach $733.7 billion by 2027, while the global data science market is expected to reach $230.80 billion by 2026.

In this competitive market, Venice-based Chiron is well-positioned to take advantage of this rapid growth. Chiron is one of the most innovative companies in Europe, helping organisations make strategic, tactical, and operational decisions based on data. The company offers a wide range of AI

and Data Science solutions to various industries in the ecommerce field, including fashion, luxury, telecommunication, and food. But what sets Chiron apart is its focus on delivering customised solutions for E-stores that meet each client’s unique needs.

The Beginnings

Founded in 2018, Chiron is the brainchild of Mattia Zoccarato, a seasoned data science leader who wanted to help businesses leverage the power of AI and data to solve complex problems and drive growth. The name ‘Chiron’ comes from Greek mythology, where Chiron was a wise centaur who was known for his intelligence, healing skills, and teaching abilities. Mattia chose this name to

Mattia Zoccarato, CEO and Founder

represent the company’s knowledge, innovation, and expertise values. Staying true to its name, the company combines the best big data and machine learning technologies to help organisations become truly data-driven.

“At Chiron, our main goal is to help organisations visualise their business problems from a data perspective, understand the principles for extracting useful knowledge, and provide the best solutions to our clients,” shares Mattia.

Extensive Service Offerings

Chiron offers a wide range of AI and Data Science services to help e-commerce businesses leverage the power of data and AI to solve complex problems and drive growth. The two main areas include Custom eCommerce Solutions and AI Consultancy and Training. Likewise, the company’s key expertise lies in developing e-commerce solutions such as Analytics Dashboards, Recommendation Systems, Automation Systems, Dynamic Pricing Systems etc.

Chiron has developed Sirio, an advanced monitoring system capable of tracking the anomalies present within an organization’s E-commerce from 3 different points of views:

Technological: Sirio detects all the technological anomalies present within the site such as javascript errors, 404 errors, downsites, and slow pages. When there are peaks of anomalies, the customer is notified in real time and, by downloading the relative table with specific error messages, it is possible to make changes to make the site perform in the best possible way.

Performance: By knowing the lost revenue from the errors users encounter, they can fix and recover them. The goal is to understand the paths of users who do not perform well and to understand how to better improve each step of the funnel with the aim of increasing e-commerce conversion rates.

Behavioural: What is the user’s journey through the funnel? Where does he find problems? The aim is to better understand the website’s usability and navigability, as well as the emotional

aspect of the user that causes them to leave the step in the funnel, they are currently in.

The unified analysis of all these issues allows users to identify the causes of the anomalies that have arisen and to define the missed revenue due to them, in order to prioritize them in terms of criticality. Moreover, the strength of this technological product lies in the ability to identify anomalies of different types starting from drops recorded by proprietary tracking systems.

Key Partner Benefits

Chiron partners can enjoy a wide range of benefits mentioned while working with the company.

1. Expertise and Experience: Chiron has a team of highly skilled data scientists and AI experts who bring years of experience. They use the latest technologies and techniques to develop innovative solutions that enable businesses to stay ahead of the competition.

2. Transparency and Communication: Chiron prioritises transparency and communication, providing partners with regular updates and insights into their projects’ progress.

Chiron offers a wide range of AI and Data Science services to help e-commerce businesses leverage the power of data and AI to solve complex problems and drive growth

This helps partners stay informed and make datadriven decisions that drive growth.

3. Fast Turnaround: Chiron understands the importance of timely delivery and works diligently to deliver solutions within the agreedupon timeframe. This helps partners to get their products and services to market faster, enabling them to seize new opportunities and gain a competitive advantage.

4. Competitive Pricing: Chiron offers competitive pricing for its services, enabling partners to get the best value for their

investments. The company offers flexible pricing models that can be customised to fit each partner’s unique needs.

Onwards and Upwards Growth

Since its inception, Chiron has witnessed significant growth and progress. The company has expanded its service offerings, developed new partnerships with clients, and strengthened its team by welcoming data scientists, AI experts, and business professionals passionate about data. To date, Chiron has worked with clients across various industries such as fashion, luxury, telecommunication, and food, delivering

innovative solutions that have helped them achieve their business objectives.

Considering its relentless commitment to customer service, Chiron’s clients have provided positive feedback and testimonials highlighting the success of its innovative and data-driven projects and the value the solutions bring to their businesses. The company also conducts regular surveys to gather feedback and improve its services.

Fostering a Positive Workplace Culture

In today’s business landscape, it is known that engaged employees are the key to a successful

business. Similarly, at Chiron, employee engagement is considered critical for its continued growth and success; hence, the company prioritises creating a positive work environment and culture.

Expansion Plans

As the Founder & CEO, Mattia feels that the US Market is the best for Chiron’s products as many companies in the e-commerce market need AIpowered solutions. The company plans to invest in its team and technology infrastructure to support its growth and expansion. He adds, “We also plan to expand our partnerships with leading technology companies and build on our strong reputation for delivering exceptional service to our clients.”

Dynamic Marketing Strategies

Chiron’s marketing strategy focuses on building relationships with potential clients and stakeholders, educating them on the value of its solutions, and positioning themselves as trusted partners in the AI and Data Science industry.

Moreover, Chiron’s promotional tools include digital and social media marketing, blogging, webinars and newsletters, and online and offline PR. The company also participates in numerous events and conferences around the world, such as WAICF in Cannes, WMF in Rimini, Netcomm Forum in Milan, and E-commerce Food Conference in Bologna, and builds a lot of trustable partnerships with stakeholders in the e-commerce field, such as 4eCom, Assintel, and others.

Moving forward, Chiron will continue to deliver innovative solutions and provide exceptional services to clients, helping them achieve their business objectives and stay ahead of the competition.

To date, Chiron has worked with clients across various industries, including fashion, luxury, telecommunication, and food, delivering innovative solutions that have helped them achieve their business objectives

CUSTOMCELLS®

Pioneering High-Performance Battery Technology for a Sustainable Future

Battery cell technology has revolutionized the way we power our lives. With the increasing demand for energy storage in various applications such as electric vehicles, renewable energy systems, and consumer electronics, the development of advanced battery technologies has become a crucial aspect of modern engineering. One such company that is at the forefront

of this innovation is CUSTOMCELLS. With a focus on research and development, the company has made significant strides in improving the efficiency, safety, and lifespan of special lithium-ion battery cells.

“The battery offers companies numerous opportunities for differentiation. The ability to differentiate, however, depends on developing and manufacturing high-quality battery cells. That’s where we come into play.

Dr. Dirk Abendroth, CEO, CUSTOMCELLS

By developing and manufacturing premium battery cells that set standards in terms of energy and power density, we enable our customers to innovate in a variety of areas,” says Dr. Dirk Abendroth, CEO of CUSTOMCELLS. Headquartered in Itzehoe, Germany, CUSTOMCELLS follows a strategic approach to technological vertical integration, collaborating with “best in class” companies in the value chain, from material manufacturers to plant constructors to recycling specialists.

The Beginning of a New Era

Eleven years ago, CUSTOMCELLS emerged as a spin-off from the Fraunhofer Institute,

founded by Leopold König and Torge Thönnessen. The founders recognized the immense potential of lithium-ion technology in transforming mobility and industry. Over the years, CUSTOMCELLS has established itself as a reputable development and production partner in the automotive industry. One notable achievement is the Cellforce Group joint venture, formed with Porsche AG, aimed at developing the next generation of high-performance battery cells for the road. “Our technology is already successfully proving itself on the road. In addition to that, we are Lilium’s cell supplier and see

enormous potential in the aviation sector,” shares Dr. Abendroth.

CUSTOMCELLS offers a comprehensive portfolio of products and services covering the entire value chain, from prototyping to production. “As a pioneering company, we strive to set the standards for the future of battery cell technology. Our high-performance battery cells aim to create a new premium segment in the global market, characterized by exceptional energy and power density,” pinpoints Dr. Abendroth. Through this effort, CUSTOMCELLS upholds the promise of “Made in Germany” in the battery industry. “We are committed to ensuring that the next decade is dominated by lithium-ion battery cell technology, and we will spare no effort to achieve this goal,” adds Dr. Abendroth.

Disrupting the Market

CUSTOMCELLS leverages its technology expertise, industry knowledge, and highly motivated team to provide better value to its customers. The company understands its clients’ unique needs and excels at addressing specific challenges. “As we expand our Itzehoe site in northern Germany, we will provide even more comprehensive support in all aspects of process development. We will jointly build efficient and innovative production lines for high-performance battery cells,” claims Dr. Abendroth. CUSTOMCELLS is leading the TwinTRACE joint project, which brings together industry and research partners to develop efficient production processes through a digital twin. With TwinTRACE, project partners raise the quality and traceability of battery cell production to a world-leading level, setting a standard for smart digitization in the industry.

CUSTOMCELLS offers a comprehensive portfolio of products and services covering the entire value chain, from prototyping to production

“We have established ourselves as a trusted partner in the automotive industry and many other sectors. We have expanded our customer base and now successfully serve clients across diverse industries,” says Dr. Abendroth. CUSTOMCELLS has sustained continuous growth over the years. As an independent premium brand, the company is renowned for providing customized solutions to a wide range of industries and continuously pushing the boundaries of what is technically possible through digital technologies. At CUSTOMCELLS, the team is committed to going the extra mile and pushing the boundaries of what is possible. Dr. Abendroth explains, “The battery cell technology industry demands innovative solutions that have never existed before. We can inspire our customers by creating new and enabling solutions that did not exist before.” Projects such as cell production for Lilium or the joint venture with Porsche

AG are a testament to CUSTOMCELLS ‘ innovative spirit and its ability to create cutting-edge solutions that meet the evolving needs of its clients.

The Power of People

“CUSTOMCELLS is powered by people,” says Dr. Abendroth. CUSTOMCELLS values its team, and the ideas generated by them are the driving force behind its success. Dr. Abendroth adds, “Outstanding performance can only be achieved if the chemistry and the overall interaction are right. That is why we rely on a culture that also allows mistakes — to learn from these mistakes.” CUSTOMCELLS’ new building in Itzehoe has been designed to support new working methods by offering spatial flexibility. CUSTOMCELLS is committed to building a team passionate about creating a sustainable future on the road and in the air. “And yes, we are hiring. We are open to anyone who shares our

values and wants to contribute to our mission,” pinpoints Dr. Abendroth.

Today, CUSTOMCELLS recognizes the potential and opportunities for its technology in various markets, particularly in aviation. As part of its growth strategy, the company is currently expanding their existing sites and exploring additional locations, including in the United States. CUSTOMCELLS is also investing in digitalization and AI to support this growth, exemplified by their TwinTRACE project.

The company is also proud to collaborate with notable partners and investors, such as World Funds, Vsquared Ventures, Primepulse SE, Porsche Ventures, 468 Capital, and Abacon Capital which are leaders in the climate tech and investment space.

To reach out to its customers across the globe, CUSTOMCELLS follows a comprehensive approach towards communication and awareness building, which involves actively engaging with customers and the general public. Despite being an established player in the industry, the company still operates with the agility and flexibility of a start-up, enabling it to capitalize on opportunities as they arise. The company is actively exploring digitalization and smart technologies while positioning itself as a key player in the aviation industry. “As one of the leading companies in the development and series production of special lithium-ion battery cells, we are setting the pace for a comprehensive technological transformation,” concludes Dr. Abendroth.

How AI will Revolutionize the Next 100 Years and What You Need to Know to Prosper

Caleb King, Engineering Director, Forbes

AI impact on the future

On November 30th, 2022, the world changed forever as artificial intelligence (AI) became accessible to the public for free through a tool called ChatGPT.

ChatGPT stands for Generative Pre-trained Transformer, a robot that users can talk to and have conversations with.

It went from zero to a million users in just five days, making it the fastest platform to reach a million users in history.

The potential of AI to transform society is enormous, and it is likely to impact five major areas:

Work

Business

The Economy

Romantic Relationships

Nature of Life Itself

Aliens

In my opinion, AI is the biggest shift in our lifetime, the equivalent of the moon landing but with a far greater impact on our lives.

AI has the potential to overturn the human institution, unlike other technological innovations like the internet or phone systems that only reshuffled the workforce.

The democratization of access to AI through ChatGPT, which can write:

Legal Documents

Sales Scripts

Video Scripts

Entire Books Code

AI is the biggest shift in our lifetime, the equivalent of the moon landing but with a far greater impact on our lives

Caleb King, Director of Engineering at Forbes, believes that technology should be used to solvepeople’sproblems.Hestarted coding while working with thirdparty clients and now dreams of helping 1M people break into tech. Caleb’s notable accomplishments include launching TechDad. pro newsletter and People In Tech YouTube channel. Based in Phoenix, AZ, he enjoys playing basketball, hiking, and spending time with family.

Is what made it so powerful.

It has an interface that everyone can use, and it allows us to ask the right questions, making it limitless in terms of its potential.

Regulation will be a hot topic

While AI is a powerful tool, we must stress the importance of regulating its use.

We don’t want people asking ChatGPT to tell me how to rob a bank or hack into the Department of Defense.

The potential impact of AI on society is enormous, and we need to use it responsibly to prevent negative consequences.

On a positive side, individuals should capitalize on the opportunities presented by AI to 10x their earnings and scale their businesses.

Copy, Images and Video will be impacted first.

Before all the fancy cameras, a video back in the day was a bunch of pictures moving really fast, like a flip book.

OpenAI has a tool called Dall-E. It can produce images via text, like I mentioned above. There are also tools out there like Synthesia.io that allows you to create videos from plain text.

What is stopping AI from making bunch of images in sessions to create a video? Nothing.

Go to this site and you will see that AI can create real looking images of people that don’t exist. https://thispersondoesnotexist.com/

We already see people using ChatGPT to write copy for their business. Even some of this article was written using A.I.

AI in the physical world

As machine generations continue to evolve rapidly, AI will enter the physical world with the development of super intelligence.

Super intelligence is defined as the AI being smarter than all humans put together.

This will bring significant changes to the world, and access to super intelligence will become the most valuable resource on the planet.

Think of Iron Man’s Jarvis, turning into Vision then Vision becoming 100X more powerful with upgrades over time.

Ask it anything, it can solve. Ask it to build a house, it probably can do it faster than people today. Possibly better quality too.

The Singularity

The hypothetical future point at which technological progress and artificial intelligence will advance beyond our ability to see, is the last step in the AI evolution.

While there may be some negative consequences, such as job displacement and accidents involving self-driving cars, the trend as a whole is likely to be positive for humanity.

Again, regulation is going to be critical. AI has the potential to generate enormous power and bring about significant changes to society.

Questions will arise as to who determines access to super intelligence and what prompts and queries are acceptable.

While the future of AI may be uncertain, one thing is clear: the development of AI is the equivalent of having the new nuclear bomb of this century or millennium.

Replacing Jobs

Contrary to popular belief, AI has already begun to replace high-skill white-collar jobs, such as copywriting and logo design.

The potential impact of AI on society is enormous, and we need to use it responsibly to prevent negative consequences

In the future, it will impact jobs in customer service, finance, and even medicine, where AI can provide immediate and accurate feedback.

AI’s ability to learn and iterate at an unprecedented scale also presents new opportunities in creating celebrity and influencer personas through deep fakes.

As AI continues to disrupt and improve the way we work and communicate, it will become increasingly important to regulate its use to ensure ethical and safe practices.

AI Solves Nuclear Fusion

From Magic Johnson’s HIV diagnosis in 1991 to the present day, we’ve made impressive strides in medicine and science.

But let’s take it up a notch. Imagine an AI scientists/robot working 24/7, 365 days a year to cure cancer, HIV, and AIDS.

We’re talking dedicated workforce all year long.

One of our biggest challenges as a society is energy. Imagine if we said to AI, “solve nuclear fusion, so we can have unlimited energy.”

Think Iron Man Arc Reactor meets nuclear fusion. No more charging your Tesla, iPhone, or camera. And forget about breaking down rocket science for NASA missions.

With unlimited energy, we can travel even further into space to explore the unknown.

It’s the ultimate solution to some of the biggest problems humanity faces.

AI and Romance

On the other hand, these advancements also bring about ethical concerns in the realm of relationships and romance.

With the use of AI and robots, we may see a world where people fall in love with

machines, which can be customized to suit individual preferences.

Imagine if we’ve studied a million Tinder conversations to get the first date there’ll be tools probably called “first date AI” that anyone can use for first convo all the way to the date getting set.

What happens when the robot humans are more attractive more loving more caring more considerate and cheaper than a spouse?

AI and Aliens

As AI technology continues to evolve, it may become the primary means of space exploration because of its adaptability and ability to function in harsh environments.

Currently, we typically send robots into space, but it can take a long time for them to reach their destination. By the time they arrive on a planet like Mars, the technology is already outdated.

But what if we combined nuclear fusion for unlimited energy with a robot that can improve and repair itself?

With this combination, we could send a robot further into space than ever before, with the hope of discovering new things in the universe. The possibilities are truly out of this world.

Conclusion

When it comes to making the most of AI in the present, it’s key to adopt the mentality that AI is here to enhance our capabilities, not replace us.

By using AI to filter information and generate output, we can boost our productivity and efficiency.

KraftPal Technologies

Making Cardboard Pallets for Today’s World and a Sustainable Future

Over the past century, there have been remarkable advancements in material handling and logistics, with one exception: the wooden pallet. Despite being a mainstay of material handling since the 1920s, its weight, hygiene, and recyclability have remained unchanged. Moreover, it is causing unprecedented environmental damage not envisioned a century ago. With over a third of the 5.8 billion wooden pallets produced annually used for one-way purposes and discarded in landfills, the nails

in these pallets can take up to 75 years to decompose. Additionally, hundreds of millions of trees are harvested yearly to manufacture these one-way pallets, resulting in the loss of billions of tons of CO2 removal from the environment.

However, a new day and a new pallet have arrived. The KraftPal Corrugated Cardboard One-Way Pallet is as advanced as the other aspects of today’s material handling and logistics, and it is the ideal pallet for one-way use. This innovative pallet offers a solution to

Gregor Brajovic, CEO, KraftPal Technologies

KraftPal Pallets offer a host of benefits that surpass those of traditional wooden pallets. They are 80% lighter, resulting in lower fuel costs and CO2 emissions

the environmental problems associated with the traditional wooden pallet. “KraftPal Pallets offer a host of benefits that surpass those of traditional wooden pallets. They are 80% lighter, resulting in lower fuel costs and CO2 emissions. Furthermore, since they are 100% corrugated cardboard, they can be easily recycled and sent to the cardboard recycling bin after one-way use,” shares Gregor Brajovic, CEO of KraftPal Technologies.

The heat treatment process involved in KraftPal Pallets production ensures that they are 100% hygienic and comply with ISPM-15 standards. In controlled environments, they are also moisture-resistant and provide 80% better shock absorbency than wooden pallets. However, what sets KraftPal Corrugated OneWay Pallets apart is their incredible strength. Thanks to their patented X-Frame construction, they can support a static load of four-and-ahalf tons. The Palletonator, the world’s most advanced automated production line, with over 15,000 high-tech elements, accomplishes this construction. In seconds, the Palletonator can produce millions of KraftPal pallets per year. Additionally, production can be tailored to meet each customer’s unique requirements.

The 5th generation of KraftPal’s Palletonator is a marvel of automation, featuring proprietary processes and patented technologies. “It is the most automated, streamlined, and robotic pallet production line ever created, setting a new standard in pallet logistics. We have received the largest financial investment in pallet logistics history to build 60 Palletonators by 2026, capable of producing 90 million pallets annually,” says Mr. Brajovic. Pasaca Capital’s historic investment in KraftPal has allowed the

company to scale up its production capacity significantly. KraftPal plans to build 60 fully operational Palletonators by 2026, a move that will enable them to meet the growing demand for their innovative pallets. This investment is a testament to the quality of the product and the company’s commitment to revolutionizing the industry. With this increased production capacity, KraftPal is poised to significantly impact the world of pallet manufacturing, providing a sustainable and efficient alternative to traditional wooden pallets.

Disrupting the Sustainable Supply Chain Models

With the incredible speed of the Palletonator, KraftPal can mass-produce its corrugated cardboard pallets in mere seconds. This means that high-volume orders can be fulfilled quickly and reliably, even when faced with tight deadlines. The company also offers customized solutions tailored to its customers’ specific size, shape, and application requirements. This enables more efficient logistics and can result in significant cost savings, much like customizable cardboard boxes. Besides, the transition from traditional wooden pallets to KraftPal Corrugated One-Way Pallets can be completed swiftly and with ease. No additional equipment or special training is required, and operational efficiency will not be impacted. “The switch can be made in as little as one day, allowing you to quickly embrace the modern age of pallets. With KraftPal Corrugated Pallets, you can experience the most advanced and innovative solution available in the material handling and logistics industry,” pinpoints Mr. Brajovic.

KraftPal Technologies has prioritized research and development from the beginning, with most of its time spent in its R&D centre. Recently, the company opened two new design centres in Slovenia and California to support joint R&D projects with their customers and meet international standards. The main R&D centre is equipped with state-of-the-art technology necessary for product development, global paper supplier verification, and corrugated board. Additionally, KraftPal Technologies has its own engineering office and production team for mechanical engineering. The Palletonator, which consists of over 15,000 components, is held to the highest internal standards. KraftPal Technologies also uses FSC-certified corrugated cardboard to produce the highest quality pallets.

“Constantly looking for better solutions and adapting to new realities is a must to stay up to date and maintain our business. A culture of innovation is therefore deeply rooted in our company’s core and represents

one of the strongest, if not the strongest, core competencies,” states Mr. Brajovic. KraftPal’s innovative technology and commitment to sustainability have earned them recognition, including the Packaging Excellence Award 2021 from the World Packaging Organization.

Working for a Sustainable Future

Today, KraftPal recognizes the increasing demand for sustainability in supply chains from consumers and legislators in the EU. “Many companies are working towards their net zero goals, and we offer our expertise as a solution to help reduce carbon footprint and promote sustainable supply chains,” pinpoints Mr. Brajovic. KraftPal’s one-way pallets reduce costs throughout the supply chain, from the first mile to the last mile, and result in substantial cost-savings on fuel, significantly lower CO2 emissions (80% per pallet), and easier recycling. This leads to simplified one-way logistics and greater downstream efficiencies.

KraftPal’s commitment to sustainability is commendable, especially considering the increasing demand for more environmentally conscious supply chains. It’s encouraging to see that KraftPal is not only providing a solution to the logistics industry’s challenges but also actively contributing to reducing its carbon

footprint and helping other companies do the same. KraftPal is the first cardboard pallet designed for modern logistics and represents a revolutionary, sustainable solution for businesses seeking to reduce their carbon footprint. As a leading technology company, KraftPal sets an excellent example for others to follow.

The Use of ChatGPT in the Cyber Security Industry

Gustavo J. Martins, Technology Consultant, IT Soluções

In recent months, a word has been gaining prominence in social media and the media, it is called ChatGPT, but what is ChatGPT? ChatGPT is a Chatbot (an AIdriven conversation robot), released in November 2022, based on a trained language model with a variety of topics and styles, which uses artificial intelligence and machine learning techniques, from OpenAI company, specialized in Artificial Intelligence.

Many possible things that can be done in quick and efficient ways have been discovered, and they can be used to automate various tasks in various types of companies just by asking the question correctly, and the ChatGPT will do it. Depending on how the question was asked the answer can be more complete, but in case you don’t accept the given answer, just ask the AI to bring another one and that will be done, if it is still a vague answer, ask again in a different way

Many possible things that can be done in quick and efficient ways have been discovered, and they can be used to automate various tasks in various types of companies just by asking the question correctly, and the ChatGPT will do it

Gustavo J. Martins is a Technology Consultant at IT Soluções, Brazil. He graduated in Computer Science and holds specialization in Cyber Security and Computer Forensics. He is a Pentester Computer Forensic Expert having numerous certifications (OSCE, OSWP, CEH, CHF, ECIH, CTIA).

Every day criminals find various ways to circumvent the anti-abuse restrictions of the tool and for that they are using other tools integrated with ChatGPT through APIs

and the chances of the answer being richer in content are great.

In fact, the tool has proven to be very efficient for certain day-to-day tasks, which is quite useful for everyone, but on the other hand the tool has drawn attention in various industries, particularly

the Cybersecurity industry, proving to be very efficient for some tasks such as security education and awareness, threat detection, incident response and data analysis.

The tool is being useful for pentesters, bug bounties, automating processes, optimizing

time, checking for known vulnerabilities and providing recommendations for actions.

The tool performs several tasks, even in the process of generating reports. It proved to be very useful, it is only necessary to know what to ask, the correct way to ask it, or think outside the box and elaborate something out of the ordinary and the answer will come.

ChatGPT has also been useful within cybernetic defense, by being asked to create a Web Application Firewall (WAF) rule to detect a specific type of attack, in the threat hunting scenario, where it is possible that the tool creates a machine learning model in any language, such as python, so that the tool can analyze the network traffic of a .pcap file, where the network packets were captured and thereby identify possible malicious behavior, such as a network connection with a malicious IP address that is already known and may indicate that a device is compromised, indicate an unusual increase in attempts to access the network through brute force, among other possibilities.

The tool also helps to better explain codes, even for a person with little or no knowledge in coding, making them able to decipher or write codes decently, something that was impossible without studying.

This is worrying to the point of schools in NYC City blocking access to ChatGPT due to concern about the negative impacts this can generate on the students’ learning process, since in most cases, depending on the question, the answer is already provided without any effort or without having to study.

In the same way that the tool gained prominence for several “good” things, it is also helping criminals to generate malicious content, creating malware, fake pages, spear phishing,

creating payloads that pass through a firewall without being detected. It has generated a concern in the Cybersecurity industry and its potential impact on society.

The tool has several restrictions to avoid this type of use. For instance, if you ask it to write a ransomware, it will refuse and say that it is illegal and unethical, but if you ask it differently without mentioning the word ransomware, asking it to generate a tool that receives files and generates RSA keys and encrypts these files as a form of protection, the tool will generate malicious code. This is both fantastic and frightening at the same time.

Every day criminals find various ways to circumvent the anti-abuse restrictions of the tool and for that they are using other tools integrated with ChatGPT through APIs.

The tool became so popular that Microsoft announced an investment of $10 billion in OpenAI, the developer of ChatGPT, and Google announced the launch of its Chatbot, called Bard to compete with ChatGPT.

ChatGPT is certainly not perfect, but nowadays it can be very useful in several tasks, the tool can improve over time thus becoming indispensable in our daily lives. We must not accept all the answers for granted, but for sure if the question is well asked, the chance of the answer being useful and helping to optimize something is huge.

I would like to encourage everyone who doesn’t know the tool to try accessing it through the url https://chat.openai.com/chat and see the various possibilities it can offer, today it is a paid tool, but there is a free part of it, in which it is possible to do amazing things.

PS: This text may include parts written by ChatGPT.

onliveline GmbH

Where Staging Plus Strategy Equals Innovative Meaningful Storytelling

Incepted in 2013, onliveline GmbH is an award-winning communication, consulting, and coaching company specialising in transformation dramaturgy. The company works with clients, agencies, research organisations, construction companies, corporates, design offices, culture projects, and institutions to develop concepts and strategies to convey an impactful message while

always considering the specific situation, feasibility, realisation, and achievement of objectives.

“At onliveline, we do innovative, meaningful storytelling in transformation processes, moments, and campaigns that need a clear dramaturgy, narrative and staging, communication consulting and coaching,” shares Petra Lammers (CEO & Co-founder, onliveline).

Petra

CEO & Co-founder, onliveline

Lammers,

Norwin Kandera, CEO & Co-Founder

The Beginnings

It all began ten years ago when Petra Lammers (CEO & Co-founder) and Norwin Kandera (CEO & Co-founder) worked at an events agency that always faced trouble while solely focusing on content. Soon after taking this issue into account, Petra and Norwin decided to focus on content and began to write the storylines from staging to strategy and from strategy to staging and emphasised the storytelling process. For many years, they continued to work mostly for agencies and together with them, they started to develop

interactive elements on a digital platform. In 2020, the COVID-19 pandemic happened. With the world going under lockdown, the onliveline team was suddenly approached as they already had a platform, knew how to operate and work digitally, and had expertise in driving content and pushing the co-creation. This led to the onliveline team working fulltime just for direct clients.

Additionally, when Petra and her team had started working briefly before COVID-19, they had identified a key area to work on and explore further. It was Virtual Reality (VR).

Before long, they started working on projects with clients to explore how VR could be used, whether it was suitable for storytelling and transformations, and how they could drive it, and kept on developing as a key driver. The onliveline team of seven has also expanded to fourteen. Today, it’s all a matter of managing the entire lines of communication and doing meaningful, innovative storytelling.

“As transformation dramaturgs, our mission is to help clients tell their story and to take everyone along co-creatively interactively to reach their goals, to reach their transformations, and to come there together,” asserts Petra.

Key Offerings

onliveline offers three key offerings as follows. Consulting and ideas for communication strategies for campaigns and projects. Development of concepts and detailed conception of communication concepts and staging.

The onliveline team helps clients develop the storyline, including the narrative, the storylines, and the direction, and coach their teams to implement the ideas

onliveline has and continues to work on huge shows like stadium shows, campaigns, road shows, podcasts, video casts, digital platforms, art projects, and anything that helps them tell their story; innovatively and meaningfully

Creative management, staging and operation of shows and campaigns with and inside an excellent network, but mainly as a partner of and with agencies and the existing customer’s network.

How does onliveline Stand Apart from its Competitors?

Petra & Norwin and their team do something most people or agencies don’t follow. Mostly, consultants only offer advice; they do not help

the client organisations implement and coach the storyline or help implement strategies and train their teams. onliveline, on the other hand, goes much beyond that. The onliveline team helps clients develop the storyline, including the narrative, the storylines, and the direction, and coach their teams to implement the ideas.

“We help them to do the storyline and implement it and bring it to good use and reflect if it’s working well and, when

necessary, adjust cocreational aspects and everything,” explains Petra. “We are there for and with our clients throughout the process.”

This is one of the important factors that sets onliveline apart from others. As a result, onliveline has and continues to work on huge shows like stadium shows, campaigns, road shows, podcasts, video casts, digital platforms, art projects, and anything that helps them tell their story; innovatively and meaningfully.

Key Partner Benefits

“The key benefits for me are that we’re working so closely as partners that we help try bear transformations. We really help clients identify and achieve their goals. We look at all the complexities and try to decipher what we should start focusing on in the first place and then how should we continue to be there,” states Petra. “We are real partners in driving their transformations and helping them identify and achieve their goals.”

Innovation is in the Company’s DNA

At onliveline, four themes or key issues drive innovation: gamification, VR, communication, and dramaturgy. All these themes are tied to onliveline’s digital platform focused on making innovative, meaningful storytelling. “For us, to be innovative means telling a perfect storyline and to really co-creatively and interactively develop and push it,” shares Petra.

Moreover, VR is a majorly emphasised area which led to onliveline winning double gold and bronze awards at the VR World. For this project, Petra and her team are working with pharmaceuticals and universities together to help focus on rare diseases and tell stories in VR. To share an instance, there is a project where a patient guides a group of people, as in one logs into the VR with eyeglasses and anytime can walk through that space. The patient actually guides people through the process because of his experience of the illness and explains different aspects of the disease, similar to what

a team of expert doctors would do. Then, they are taken inside the blood vessel to see how many cancerous cells are there, what they are doing, and exactly where they are located. This interactive environment created by VR helps patients to understand what is actually happening inside their bodies.

“When we started the artwork four years ago, we focused first on co-creation formats during workshops, formulated a concept along these lines, and developed the prototypes eventually,” mentions Petra. “These prototypes became spaces, and then the spaces became tours and guidings. So,

we always developed this with clients to solve their challenges. And so, that is what innovation truly means to us.”

Likewise, the onliveline team has also worked with interactive platforms they had programmed. It involved a lot of gamification aspects which were done co-creatively and continued for several weeks. This resulted in developing learning journeys that Petra and her team used to support organisations with diverse management types. She adds, “Right now, we are helping drive an organisation with six key strategies to reach a goal in 2030 that will be tied to gamification.”

Fostering a Positive Spirit at Workplace

onliveline has a close-knitted team of experts who love to learn, dare to think outside of the box, and are ready to work on exciting projects that they don’t know precisely how they should be done or how they would end up. Moreover, the company ensures to bring diverse teams so that they all get to know each other, understand each other’s expertise, ask for help when needed, and support and watch out for each other.

Effective Marketing Strategies

According to Petra, the most effective online and live marketing strategies that have worked for onliveline are creating social media presence, offering workshops, and demonstrating visual presentations regarding VR. As a result, the company has won numerous awards and recognitions and continues to grab the attention of new clients.

Exciting Projects to Watch Out for

Currently, the team of onliveline is working on three important aspects, namely VR, transformation dramaturgy, and digital home. Virtual Reality to drive and build metaverses, transformation dramaturgy which would act like a trigger to simplify things, and a digital platform to drive everything together.

Going ahead, onliveline will continue to work on exciting projects with C-suite executives from diverse industries and locations by staging stories, interactive campaigns, & strategies through innovative, meaningful storytelling.

onliveline has a closeknitted team of experts who love to learn, dare to think outside of the box, and are ready to work on exciting projects that they don’t know precisely how they should be done or how they would end up

A Guide for Businesses: Best Practices to Secure Cloud Infrastructure

Adora Nwodo, Software Engineer, Microsoft

Business operations have been changed by cloud computing, which provides adaptable, scalable, and economical IT solutions. Businesses may access their data and applications via cloud infrastructure at any time, from any location, and on any device. But the growth of cloud computing has also created new security difficulties. The COVID-19 pandemic solidified the work-from-home culture we see in a lot of organizations today, due to the inability to come into the office. This meant that a lot of businesses started leveraging the cloud for their

operations. According to Business Wire, 81% of global organizations experienced increased cyber threats during COVID-19. The pandora’s box of security threats was open, and now more than ever, cloud security has become a very important field for businesses. This article will cover the best methods for safeguarding cloud infrastructure and protecting your company from online attacks.

Understanding the Types of Security Threats

Understanding the myriad of security threats that can affect cloud services infrastructure is

Organizations also need to be mindful of distributed denial-of-service (DDoS) attacks as a security crisis. These attacks try to clog up cloud servers with traffic so that genuine users can’t get access to them

Adora is a multi-award winning Software Engineer based in Lagos, Nigeria.ShecurrentlyworksatMicrosoft where she builds Mixed Reality on the Cloud. She is also the Vice President of the Nigerian chapter for VRAR Association. Her work there involves creatingmoreawarenessforImmersive Reality Technologies. Apart from buildingandadvocatingformixedreality technologies, Adora is a Digital Creator. She has courses online that teaches people about Infrastructure automation, she has also published multiple content on Software Engineering, Productivity & Career Growth on her blog and YouTube channel , AdoraHack. Currently, Adora is a student of LEAD in the Stanford University Graduate School of Business. Adora is the Author of “Cloud Engineering for Beginners”, “Beginning Azure DevOps” and “A Handy DevOps Roadmap and Study Guide”. She co-organizes community events, contributes to Open Source, and speaks at technology conferences worldwide.

essential for protecting them. For instance, it is well known that cybercriminals would take advantage of any vulnerabilities in the service to access information or software without authorization. To circumvent the security precautions of cloud-based services, they could employ strategies like phishing, social engineering, or malware.

Organizations also need to be mindful of distributed denial-of-service (DDoS) attacks as a security crisis. These attacks try to clog up cloud servers with traffic so that genuine users can’t get access to them. Such attacks could have a disastrous impact on a company’s brand, revenue, and perhaps even the faith of its customers.

Businesses must also be aware of internal dangers in addition to external ones. These are people who have been given permission to access the cloud infrastructure, such as employees or contractors, and who could unintentionally or maliciously undermine the system’s security. Insiders might steal data or leak the private information of their customers.

Using Access Control Management to Secure Cloud Service Infrastructure

Access control is a crucial component of cloud infrastructure security that companies must give top priority to. Businesses can lower the risk of security breaches brought on by human mistakes, insider threats, or malicious assaults by limiting access to cloud resources to only those who need them. Businesses must have definite rules and procedures in place for managing user access if they want to develop effective access controls. This can entail setting up user accounts for each employee or contractor and granting access rights by their

work duties. As employees leave the company or no longer need access, it is crucial to make sure that these accounts are frequently inspected and terminated.

Every access to cloud resources must be authenticated and authorized. This entails confirming that each person attempting to log into a cloud-based system is who they say they are and has been granted access to that specific resource. Multi-factor authentication (MFA), which requires users to present two or more pieces of evidence to prove their identity, is one approach to this. This may involve a security token and a password, a face recognition check, and a fingerprint scan.

Just-in-time (JIT) access is also another strategy for managing access control. This security solution works by granting users access to a resource for a set period, usually just long enough for them to perform the task at hand. The user must request access once again if they require it in the future after which the access is immediately withdrawn.

Together with these precautions, businesses should routinely audit and monitor access records to spot any illegal or unusual activity. Businesses may drastically lower the risk of data breaches and other security issues by proactively managing access.

Monitoring Your Cloud Service Infrastructure for Vulnerabilities and Unusual Activities

Regular vulnerability examinations of your cloud infrastructure are another crucial procedure. To do this, the cloud environment must be scanned for security flaws and vulnerabilities, such as out-of-date software or incorrectly configured

settings. You may stop hackers from taking advantage of these vulnerabilities by detecting and addressing them.

Continuous monitoring, in addition to regular vulnerability assessments, is essential for protecting cloud infrastructure. Thus, you must employ technologies that can spot and notify you of any atypical or suspect activities occurring within your cloud environment. Real-time monitoring allows you to respond to possible security problems right away and stop them from getting worse.

Encrypting Data in Your Cloud Service

Encrypting data while it is in transit and at rest is one efficient way to ensure data security. Sensitive data is transformed using cryptographic methods into an unreadable format that can only be decoded using the right key. Although encrypting data in transit entails encrypting data transferred over a network, encrypting data at rest entails encrypting data saved in databases or data storage systems. Depending on the amount of security required and the type of data being encrypted, businesses might employ different encryption algorithms like AES, RSA, Triple DES, or Twofish. Cybercriminals won’t be able to intercept and take sensitive data if it is encrypted.

Adhering To Security Compliance Standards

The goal of compliance standards like GDPR (General Data Protection Regulation), HIPAA (Health Insurance Portability and Accountability Act of 1996), and PCI DSS (Payment Card Industry Data Security Standard) is to protect sensitive data and guarantee that firms follow

certain rules. Businesses must abide by these standards, which provide detailed guidelines for safeguarding cloud data, to avoid fines and reputational harm. For instance, the GDPR requires the implementation of safeguards to guarantee the confidentiality, integrity, and availability of personal data. Healthcare organizations must safeguard all electronic protected health information (ePHI) by HIPAA. Data protection procedures are required by PCI DSS.

Businesses that store sensitive data in the cloud must make sure their cloud service provider complies with all applicable laws to assure compliance. To make sure that the supplier is adhering to the requirements, they should assess its security policies and practices. To adopt cloud infrastructure and services, firms must also alter their internal rules and processes.

Conclusion

In conclusion, organizations must secure their cloud infrastructure to safeguard their data and apps from security threats. These organizations can reduce the risk of security attacks by putting in place strict access controls, carrying out frequent vulnerability assessments, constant monitoring, and safeguarding cloud applications. Businesses can further guarantee they are adhering to industry standards and best practices by remaining updated and teaching their staff about regulatory compliance and data protection.

Lastly, case studies of businesses that have effectively protected their cloud infrastructure are worthwhile to review. Businesses may get insightful knowledge and discover best practices for their own cloud environment by studying other companies’ experiences.

Businesses can lower the risk of security breaches brought on by human mistakes, insider threats, or malicious assaults by limiting access to cloud resources to only those who need them