MOST INNOVATIVE TO WATCH IN 2024
Diram
Ashley Gross Founder, The Prompt Community
Raul Guillermo Amigo Future & Experience Designer, 6X Author
LEADER IN INDUSTRIAL DESIGN
MOST INSPIRING TO WATCH IN 2024 COMPANY
William Mitchell
Managing Director, 4c Design Ltd
Sharon Shahrokhi Tehrani Product Manager (Machine Intelligence Retention), CBC
Shigeto Miyamoto VP of Digital Solutions, APAC, Syneos Health & Business Coach, INSEAD
Tiebe Parmentier CTO & Co-Founder, Tekst
MANAGING DIRECTOR, AMERICAS CULTURAL INSIGHTS & CONSUMER STRATEGY LEADER, EY
DRIVING HUMAN-CENTERED BUSINESS INNOVATION
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Have you ever noticed how some companies seem to anticipate the future before the rest of us even realize what’s coming? It’s like they have a sixth sense for innovation—a way of seeing past the obvious and diving right into what truly matters. And let’s face it, with today’s constant change, that skill isn’t just nice to have; it’s what keeps these companies on top, ready for whatever the world throws at them.
In this issue of Digital First Magazine, we’re thrilled to spotlight the “Most Innovative Companies of 2024.” These are the organizations that don’t just adapt to change; they lead it. By blending groundbreaking technology with an empathetic understanding of human needs, they’re shaping entire industries and setting standards for
the rest of us to follow. Each company profiled here offers something special: a commitment to innovation that goes beyond profits and market trends—it reaches into the heart of society, anticipating what people truly need in ways that inspire and motivate.
At the forefront of this approach is our cover story, featuring Marcie Merriman, Managing Director and Americas Cultural Insights & Consumer Strategy Leader at EY. Marcie’s work isn’t about just keeping up with trends; it’s about guiding CEOs and Boards to understand the shifts shaping our lives, from generational expectations to cultural shifts. Her insights remind us of an essential truth: meaningful innovation isn’t solely about new technology or clever marketing strategies—it’s about understanding the human side of change.
So, what does it really mean to be “innovative” in today’s world? For these companies, it means looking beyond immediate gains to focus on sustainable growth, aligning their goals with the values of the people they serve. This issue isn’t just a celebration of cool tech and bold ideas; it’s a reminder that real progress happens when we blend technology, humanity, and vision to make life better for all of us.
As you read, consider how your own work might evolve by embracing a humancentered approach to innovation. What small shift could make a difference in the long run? Maybe today’s “most innovative” aren’t just shaping industries—they’re shaping a future we all want to be a part of.
Happy Reading!
MANAGING DIRECTOR, AMERICAS CULTURAL INSIGHTS & CONSUMER STRATEGY LEADER, EY
Crafting Innovative, Impactful, & Immersive Experiences for Users
Raul Guillermo Amigo, Future & Experience Designer, 6X Author
Ashley Gross, Founder, The Prompt Community Empowering Entrepreneurs Through Accessible AI Education
50
Leveraging Advancements in AI to Enhance Product Development
Sharon Shahrokhi Tehrani, Product Manager (Machine Intelligence Retention), CBC
72
Making Meaningful Contributions to the Medical Community & Enhancing Patient Experiences
Shigeto Miyamoto, VP of Digital Solutions, APAC, Syneos Health & Business Coach, INSEAD
66
Helping Entrepreneurs Boost Business Support with AI
Tiebe Parmentier, CTO & Co-Founder, Tekst
Marcie Merriman is a global leader in cultural anthropology, brand strategy, and generational research, known for driving business growth by tapping into changing human needs. At EY, Marcie works with CEOs and Board Directors across industries to anticipate disruption and propel growth through humanled strategies. She speaks globally on societal change, generational shifts, and changing consumer and workforce behaviors. Marcie’s insights have gained international attention with features on CNBC and BBC and in publications like The New York Times and The Wall Street Journal.
Recently, in an exclusive interview with Digital First Magazine, Marcie shared her professional trajectory, insights on diversity and inclusion in tech, significant career milestones, future plans, words of wisdom, and much more. The following excerpts are taken from the interview.
Hi Marcie. Please tell us about your background and areas of expertise. My background is in cultural anthropology and brand strategy. I’ve worked in many different environments – from big management consulting like EY, to big corporate like Toys R Us and Victoria’s Secret, to creative start-ups, including my own I sold to EY in 2013. The common thread I have woven through all of these has been in applying my training and education in anthropology to see the patterns of change within societies early in their cycle and matching these against business opportunities and capabilities to solve human needs. This often this results in
SOLVING THE LITTLE PROBLEMS THAT ARE OFTEN OVERLOOKED BY THE MASSES CAN MAKE A BIG DIFFERENCE IN SOMEONE’S WORLD
emerging whitespace businesses can fill through new products, services or experiences. The magic is in aligning a business’s core competencies against where consumer sentiment is going. In the best of situations, it helps businesses solve underlying human needs with solutions consumers come to find they can’t live without.
What drives your passion for using business as a force for good, and how do you stay inspired to tackle complex societal challenges?
I believe there are too many people suffering from unnecessary problems. Major health and
security challenges are a part of this, but even the basic daily experiences or simple challenges of life people go through have a ripple effect.
Solving the little problems that are often overlooked by the masses can make a big difference in someone’s world. I especially think about the challenges that are affecting parents or moms, which I am especially sensitive to being one myself.
I think of the mom struggling to work her way through a complicated health care system to fill out the forms required to start school, or discovering the Halloween costume will not arrive when promised, or discovering items
IN ORDER TO SUCCEED, BUSINESSES WILL INCREASINGLY BE CALLED ON TO COMPENSATE FOR WHAT SOCIETIES AT LARGE ARE NOT DELIVERING
missing from a takeout food order. These hassles deplete energy and create a trough in the customer experience. Additionally, companies not keeping up with customer expectations are counting on their front-line employees, frequently also moms and often at minimum wage, to make up the difference. That shouldn’t be the case. These are basic challenges that should not exist, because businesses can do better.
What do you believe are the most pressing societal issues or human needs that businesses can address in the next 5-10 years, and how can entrepreneurs and leaders make a meaningful impact?
One of my top concerns is the impact of today’s environment, events and activities on children. We are seeing inequities between children who simply don’t have the same opportunities, the same technologies or the environments to thrive. Children coming from more privileged families are also struggling with mental health issues and concerns about safety and security. I also think about the implications for parents, the business environment and ultimately society at large. As any parent will tell you, you can only be as happy as your least happy child. These parents are not just consumers, buyers or demographics, these are your employees. These are the people that you count on and want to be fully committed and productive. If they are having challenges in their day-to-day life how are they supposed to give their best effort to the work? All of this creates ripple effects that cause challenges across organizations and society.
Business leaders and entrepreneurs are about solving problems. There is so much more we can
do to start to address the societal and business implications of childcare, child education, mental health, security, and safety. In order to succeed, businesses will increasingly be called on to compensate for what societies at large are not delivering.
What has been your most careerdefining moment that you are proud of?
There are two, and they are very different. At Toys R Us, I was early in my career just out of college and managing stores and teams of up to 200 people. I was a 24-year-old managing people from 18 all the way up to 75 from many different backgrounds. I had to learn how to earn their respect, how to motivate them, and how to provide them what they needed to do in their daily work. The ability to succeed in that environment, and especially see people thrive, change, and become more empowered themselves, was one of the greatest feelings in my career.
If it’s just one moment, I would say it’s the moment I decided to go out on my own and start my own company. The stomach-churning in that and looking back on it, I sometimes can’t believe I did it. It’s about being able to trust yourself, believe in yourself and take the leap.
What are your thoughts on diversity and inclusion? How important is it to have authentic conversations with leaders, professionals, and changemakers to create more acceptance across the globe? Authenticity is a critical enabler of inclusion. Employees who feel pressure to mirror those around them will fail to share their perspectives that differ from others. Creating a culture
of authenticity – which is also the basis for trust - starts with the leaders demonstrating and embracing it. This is perhaps one of the biggest challenges since many of today’s businesses leaders have spent a lifetime trying to fit in, losing site of who they are at their authentic core.
If you could have a one-hour meeting with someone famous who is alive, who would it be and why?
Barron Trump. I would be fascinated to understand, from a Gen Z and insider perspective, how he feels about current events.
CREATING A CULTURE OF AUTHENTICITY –WHICH IS ALSO THE BASIS FOR TRUST - STARTS WITH THE LEADERS DEMONSTRATING AND EMBRACING IT
Is there a particular person you are grateful for who helped get you to where you are?
My daughter. She is my north star, setting an example for me to live up to and inspiring me to be better and do better every day.
How do you keep your mind healthy and stay resilient? And how do you motivate your team?
Sports, exercise, reading historical fiction, vacations, family, friends and continuously reminding myself that I do this because I love it. I encourage the same for my team – to find the aspects of our work that gives them the most energy – and work together to maximize the attention they can put toward those activities or initiatives.
Where do you see yourself in the next 5 years?
Continuing to help businesses understand and solve the needs of people.
What advice would you give to aspiring social entrepreneurs or business leaders who want to make a positive difference in the world, but may not know where to start or how to scale their impact?
Start with clearly defining the problem that needs to be solved. What are the unmet human needs at the root of the problem? These can include challenges and needs expressed as consumers, employees, citizens and many other forms of identity. Many entrepreneurs and business leaders are searching for the earth-moving, huge initiatives, when the fact is there are so many seemingly small fixes that can result in big changes for the lives of the people most impacted.
Raul Guillermo Amigo, Future & Experience Designer, 6X Author
Hi Raul. Please give us an overview of your background and career to date. My journey as an Experience and Future Designer is a long story, I will try to summarize it spanning three distinct phases.
In the first phase of my career, I could lay the foundation for success by attending an engineering school with a focus on design. This unique combination of technical knowledge and artistic flair provided me with a solid
framework to approach complex problems with innovative solutions.
The second phase allowed me to dive into the corporate world, where I held key positions in marketing and customer service roles. It was during this time that I honed my skills in understanding consumer behavior and designing experiences that truly resonate with customers. Working for pioneering companies such as AT&T, Verizon, Motorola and Nokia I had the
Developing the ability to adapt and thrive amidst technological advancements sets us apart from others in the Design field
Raul Guillermo Amigo is a renowned speaker with worldwide authority in Experience and Future Design. He is the Founder of UMUNTU CX DESIGN in Miami, Fl and an Author of the bestselling books “Beyond Customer Experience”, “Love by Design” and “Essentials of Modern Marketing” with Philip Kotler, Professor of Design Thinking at the University of Lyon in France. He had a brilliant career in the world of Technology and Telecommunications working for Verizon, Motorola and Nokia, becoming vice president of Nextel at the age of 34. At 38, he founded his first Internet company in the US. In 2007, he founded The Omnichannel Agency, a Retail Experience agency throughout Latin America. Integrating it to Omnicom Network. In 2015, he created a Spin Off which he called UMUNTU CX DESIGN, a Miami-based Experience Design agency, which he currently runs.
At UMUNTU, Raul works for companies such as Google, Mastercard, Heineken, Abbot Labs, SAP, Oracle, among many others. Since 2020, he joined as speaker at the e-World Marketing Summit by Philip Kotler, the greatest marketing eventintheworld.HehasparticipatedasKeynote Speaker in over 40 events per year for more than 20 years. A professor by heart, he teaches in France, Spain, Japan, US and Latin America.
Recently, in an exclusive interview with Digital First Magazine, Raul shared his professional trajectory, what distinctly sets Umuntu apart in a competitive market, key takeaways from his best-selling book, ‘LOVE BY DESIGN’, the secret mantra behind his success as a design leader, personal sources of inspiration, future plans, words of wisdom, and much more.The following excerpts are taken from the interview.
opportunity to learn from the best practices of those golden years.
However, it was in the third phase of my career where I truly made my mark. I managed to establish myself as a leader in UMUNTU CX DESIGN, a prominent design company based in the United States, working alongside some of the most talented designers in the industry for some of the most admired companies in
the world as Google, Microsoft, Mastercard or Samsung among many others. Here, I had the opportunity to create disruptive designs that leveraged emerging technologies such as artificial intelligence with Sci Fy narratives and design approaches.
Developing the ability to adapt and thrive amidst technological advancements sets us apart from others in the Design field. Our expertise as
a team lies not only in utilizing these disruptive technologies but also in anticipating their impact on user experiences.
Each phase of my journey has contributed to my growth as a designer, finding my purpose of inspiring others by showcasing how passion for innovation can shape careers and redefine industries.
What was the inspiration behind establishing UMUNTU CX DESIGN? What sets it apart from other market competitors?
Umuntu CX Design emerged from a profound desire to revolutionize the landscape of design by deeply integrating human experiences and emotions into its core processes. Inspired by the legendary Don Norman’s concept of Humanity Centered Design, Umuntu set out to not just meet but exceed the existing standards by pioneering a unique approach. This approach involved unraveling the complexities of the human mental model, identifying and summarizing human perceptions across four fundamental dimensions. This methodology became akin to deciphering the Rosetta Stone, allowing Umuntu to translate intricate psychological insights into actionable design inputs.
What distinctly sets Umuntu apart in a competitive market is its unmatched sensitivity to the nuances of human emotions and the effectiveness of these insights in shaping perceptions. This isn’t just about creating aesthetically pleasing designs; it’s about crafting experiences that resonate on a deeply personal level with users, transforming not only the products but also the processes, technologies, and cultures of the companies Umuntu partners with. This dedication to transforming ordinary interactions into extraordinary experiences ensures that there truly is no other studio in the U.S. market with such a dedicated focus on the intersection of emotional sensibility and design effectiveness. Umuntu’s work isn’t just seen; it’s felt, making every project a testament to the transformative power of empathetic and insightful design.
Please share key major takeaways from your latest book, ‘LOVE BY DESIGN’.
“Love by Design” emerges as a pivotal work in the exploration of brand relationships, capturing the essence of creating deep, enduring connections between brands and their consumers. In this insightful book, the journey through the realms of marketing and customer experience reaches a profound culmination where love for a brand is
“Love by Design” emerges as a pivotal work in the exploration of brand relationships, capturing the essence of creating deep, enduring connections between brands and their consumers
positioned as the cornerstone of sustainable and profitable relationships.
Here are some key takeaways from “Love by Design”:
The book delves deep into the psychology of brand relationships, drawing from Dr. Robert Sternberg’s theory of Complete Love, which encompasses intimacy, passion, and commitment. These elements are explored as essential ingredients that must be nurtured between
a brand and its customers to foster loyalty and devotion.
Following a logical progression, I first laid down the groundwork for understanding human perception and value creation in his previous works. “Love by Design” builds on this foundation by emphasizing that beyond appreciating a product or service, customers must genuinely love a brand for a truly lasting relationship.
Strategies for Brand Affection:
The book shares practical strategies that some of the most cherished brands around the globe use to win over their customers. These strategies are not just about meeting needs but about exceeding expectations and creating memorable, emotionally charged experiences that resonate on a personal level with consumers.
Practical Application:
Throughout “Love by Design,” there is a strong emphasis on applying these theories and
From AI-driven music composition to algorithmic painting and automated video editing, AI is not only augmenting the capabilities of human artists but also creating new forms of art
strategies in real-world scenarios. I tried to provide examples and case studies of brands that have successfully implemented these ideas, thus offering readers a blueprint to emulate this success in their own business endeavors.
Empathy and Human-Centered Design:
At its core, the book advocates for a humancentered approach in all aspects of business. This approach is about understanding and empathizing with the needs, desires, and emotions of customers, ensuring that they feel valued and understood.
“Love by Design” serves as a guide for businesses aiming to create not just customers, but passionate advocates for their brands. It’s about transforming the commercial exchange into a love affair, where brands and consumers share a mutual bond characterized by respect, admiration, and deep emotional connection.
What are some of the industries that AI will most impact over the next decade?
Artificial Intelligence (AI) stands at the forefront of a transformative wave that is set to revolutionize multiple industries in the next decade. Its integration into various sectors will not only enhance operational efficiencies but also redefine the way we perceive and interact with technology. Here are some industries where AI’s impact will be particularly profound:
Healthcare:
In healthcare, AI’s potential is staggering. By aggregating and analyzing the collective knowledge and experience of millions of healthcare professionals, AI can offer unprecedented diagnostic and treatment
insights. This will provide next-generation doctors with instant access to a vast repository of medical data and case studies, allowing for faster, more accurate patient care. AI will enhance personalized medicine, making it possible to tailor treatments to individual genetic profiles, and improve predictive care, identifying risks and diseases at an earlier, more treatable stage.
Services Industry:
The services sector, which encompasses everything from customer service to finance, will see AI dramatically enhancing its capabilities. AI can automate routine tasks, provide personalized customer experiences, and improve decision-making by processing large amounts of data at speeds unattainable by humans. This will lead to more efficient operations and better customer satisfaction.
Creative Industries:
In creative fields, AI is transforming how content is produced, distributed, and consumed. From AI-driven music composition to algorithmic
painting and automated video editing, AI is not only augmenting the capabilities of human artists but also creating new forms of art. This democratizes creativity, allowing more people to express themselves artistically without years of training.
AI’s role in education will be transformative by providing personalized learning experiences and adaptive learning environments. AI can help identify a student’s strengths and weaknesses, tailoring the curriculum to their needs, thus optimizing their learning efficiency. It can also make education more accessible through automated translations and providing learning support through virtual tutors.
Environmental Management:
In the environmental sector, AI will be crucial in modeling climate change scenarios, optimizing energy consumption, and managing natural resources more efficiently. AI can analyze environmental data in real time, helping to predict natural disasters and mitigate their
AI models can forecast market changes, identify potential fraud, and ensure compliance with regulations, thus protecting the company from various operational and strategic risks
effects, thus safeguarding ecosystems and human communities alike.
The overarching impact of AI across these sectors points towards an era where collective intelligence not only augments human capabilities but fundamentally reshapes societal structures for the better. The goal is not just technological advancement but leveraging these advancements to improve human life on a global scale.
What should entrepreneurs know about AI?
For entrepreneurs venturing into the everevolving world of technology, understanding and leveraging Artificial Intelligence (AI) is crucial for navigating and succeeding in the modern business landscape. AI is not merely a technology; it’s a pivotal tool that can amplify human capabilities and open new frontiers of innovation and efficiency.
Here’s a practical and transformational vision of how entrepreneurs can utilize AI:
AI as a Partner in Innovation:
Entrepreneurs should view AI as a collaborative partner that augments their creativity. AI can assist in generating novel ideas, optimizing processes, and providing insights that might not be obvious through conventional analysis. This partnership can help entrepreneurs explore new avenues for their products and services, pushing boundaries beyond traditional limits.
AI’s ability to analyze vast quantities of data quickly and accurately can be a game-changer for making informed decisions. Entrepreneurs
can use AI tools to monitor market trends, consumer behavior, and competitive landscapes, allowing them to make strategic decisions that are data-driven and precise.
AI can take over repetitive and time-consuming tasks, freeing entrepreneurs to focus on core activities that add significant value to their businesses. Whether it’s managing emails, scheduling appointments, or processing data, AI can handle these tasks efficiently, improving productivity and operational efficiency.
AI enables businesses to offer personalized experiences to a large customer base. For entrepreneurs, this means being able to tailor products, services, and communications to individual customer preferences, which can significantly enhance customer satisfaction and loyalty.
With AI, entrepreneurs can better predict potential risks and devise effective mitigation strategies. AI models can forecast market changes, identify potential fraud, and ensure compliance with regulations, thus protecting the company from various operational and strategic risks.
One of the most powerful aspects of AI is its ability to learn and adapt over time. Entrepreneurs can use AI systems that evolve based on new data and experiences, continually improving their functionality and value to the business.
Ultimately, AI should be seen as a tool that extends the intellectual and creative capacity of humans. By handling complex calculations and data analysis, AI allows entrepreneurs and their teams to focus on creative problem-solving, strategic planning, and innovating. By integrating AI into their business strategies, entrepreneurs can not only enhance their current operations but also drive future growth and innovation. This represents a shift towards a future where human creativity and AIdriven efficiency coalesce to explore uncharted territories in business and beyond. The role of AI in this context is not to replace human ingenuity but to augment it, taking the best of human capabilities to new heights.
Apart from Artificial Intelligence, there are several groundbreaking technologies that are shaping the future in exciting ways. Each of these technologies carries the potential to revolutionize different sectors by creating new opportunities and redefining existing paradigms
My excitement about spatial technology is well-founded as it represents a major leap in how we interact with digital environments. Spatial technology, which encompasses augmented reality (AR), virtual reality (VR), and mixed reality (MR), allows for the creation of immersive narratives that can transform industries such as entertainment, education, and real estate. These technologies enable users to experience a blending of physical and digital worlds, creating deeply
Apart from Artificial Intelligence, there are several groundbreaking technologies that are shaping the future in exciting ways
engaging and interactive experiences that were previously only imaginable.
Quantum technology, particularly quantum computing, is indeed a game-changer for data processing. By leveraging the principles of quantum mechanics, quantum computers can process complex calculations at speeds unachievable by classical computers. This has profound implications for cryptography, materials science, and complex system modeling. The potential to solve problems that are currently intractable for classical computers makes quantum technology a field to watch closely.
Another disruptive technology worth mentioning is biotechnology, especially in the realms of genetic editing and synthetic biology. Techniques like CRISPR and other gene-editing tools have opened up possibilities for curing genetic diseases, enhancing crop yields, and even tackling global challenges like climate change and sustainable production of food and materials. The ability to edit and synthesize biological systems offers unprecedented control over the building blocks of life.
While blockchain technology is often associated primarily with cryptocurrencies, its potential extends much further. Blockchain offers a decentralized and secure platform for transactions of all types, providing transparency and reducing fraud in processes such as supply chain management, secure voting systems, and digital identity verification. The trust and security offered by blockchain technology make it a pivotal technology for the future of secure digital transactions.
In the world of technology, where new developments are always around the corner, being adaptable and flexible has allowed me to lead projects and teams through transitions smoothly and with vision
The ongoing rollout of 5G technology is set to dramatically enhance connectivity and enable a new wave of technological innovation. 5G technology provides vastly improved speeds and reliability over 4G, facilitating the broader adoption of the Internet of Things (IoT), autonomous vehicles, and smart city technologies. This technology is crucial for supporting the other technologies mentioned, providing the necessary infrastructure for massive amounts of data to be processed and shared in real-time.
Each of these technologies brings with it a promise of pushing the boundaries of what’s possible, creating new opportunities for innovation and improving our ability to solve some of the world’s most pressing challenges. Together, they represent a portfolio of capabilities that will shape the future of technology and society.
What, personally, has allowed you the success you have had in the role of a design leader in technology?
Reflecting on the elements that have carved my path as a design leader in technology, it becomes clear that certain personal attributes and philosophies have been fundamental in shaping my journey and achievements.
At the core of my ethos is an insatiable curiosity—an eagerness to continually explore, understand, and question. This trait was profoundly influenced by my experiences working with the legendary Dr. Philip Kotler, who, even in his nineties, exhibited the zeal of a perpetually curious child. From him, I learned that age does not define our capacity to learn; rather, our willingness to remain open and receptive does. This philosophy of lifelong learning has enabled
me to stay ahead in the rapidly evolving field of design and technology, constantly integrating new knowledge and insights into my work.
Embracing Change: Recognizing that change is the only constant, I have embraced it with open arms. This acceptance has not just been about adapting to change but leveraging it as a catalyst for growth and innovation. In the world of technology, where new developments are always around the corner, being adaptable and flexible has allowed me to lead projects and teams through transitions smoothly and with vision.
Fueling Desire: I believe deeply that design educates and cultivates our desires—it taps into our core emotional and aesthetic sensibilities. By moving from merely addressing needs to inspiring desires, I’ve been able to create designs that resonate more profoundly with users. This approach transforms functional objects and interfaces into experiences that people love and yearn for, enhancing their engagement and satisfaction.
Driven by Legacy and Purpose: Lastly, the desire to leave the world better than I found it acts as a powerful motivator. This legacy-driven approach ensures that the work I do is not just for immediate impact but for creating lasting change. Whether it’s through sustainable practices, empowering others through design education, or creating products that improve quality of life, the focus on legacy offers a guiding light and a deeper meaning to every endeavor. Together, these elements—curiosity, adaptability, the power of desire, and a commitment to legacy—form the cornerstone of my philosophy as a design leader. They inspire
not only my professional actions but also my personal growth, driving me to create designs that are not only innovative and beautiful but also deeply meaningful and impactful.
Where or whom do you seek motivation and inspiration from? How?
Where do I find my wellspring of motivation and inspiration? Truly, it bubbles up from the stories and lives of those around me. Echoing Mr. Rogers’ wise words, “Frankly, there is no one you can’t learn to love once you’ve heard their story,” I find a universe of inspiration in the narratives of everyday people. Each individual carries a story that can spark creativity, drive, and transformation.
Take for example my immigrant parents, who sculpted a future from the hard clay of adversity. Their resilience and dedication are not just lessons in survival but in thriving against the odds with grace and tenacity. Or consider my children, who weave their present with threads of sometimes quaint, old-fashioned values, proving that even the most traditional threads can be part of a vibrant tapestry.
Then there are those in my daily encounters— individuals whose lives are quiet anthems of sacrifice, dreams, and care. These aren’t just stories; they are lighthouses guiding me through the foggy complexities of life and work.
In the realms of technology and design, I’m equally invigorated by the luminaries—Steve Jobs with his intuitive grasp of what people would need before they knew it themselves; Jeff Bezos, who turned the kernel of an online bookstore into a behemoth that redefined retail; Jack Ma, who digitized China’s appetite for entrepreneurship; Elon Musk, a modern-day Prometheus, stealing fire for us in renewable
energy and space travel; Don Norman and Don Peppers, who reshaped our understanding of user experience and customer relationships; Philip Kotler and Seth Godin, the sages of marketing whose insights have lit up numerous paths. And oh, how could I forget (with a wink and a nudge)—the legendary desire to “think different” (sorry, Apple, couldn’t resist borrowing that!). It’s this eclectic mix of global giants, family tales, and everyday heroes that stirs the pot of my creativity. Their stories are not just a source of inspiration but a powerful reminder that we all have the potential to build, create, and dream—regardless of the stage we’re on.
If you could have a one-hour meeting with someone famous who is alive, who would it be and why?
If granted the rare opportunity to sit down for an hour with someone famous, my choices would span both the living and the historical, each providing a unique perspective that resonates with my aspirations and curiosities.
Sophia Coppola: Among the living, Sophia Coppola stands out as a fascinating figure whose artistic vision and sensitivity capture the nuances of human emotion and the complexity of life’s quieter moments. Her film “Lost in Translation” is a testament to her ability to convey profound human experiences through subtle storytelling and meticulous attention to detail. Her distinctive feminine perspective enriches the narrative landscape, making her films not just stories but explorations of inner life. A conversation with her would be immensely enriching, offering insights into how she sees and translates the world into cinematic experiences that speak to the depths of human feelings. In a time when the world urgently needs compassion and understanding, her perspectives on storytelling, creativity, and the human condition would be invaluable.
Ernest Hemingway: For the historical figure, Ernest Hemingway, a titan of American literature, would be my choice. Hemingway’s ability to weave complex human emotions into
If granted the rare opportunity to sit down for an hour with someone famous, my choices would span both the living and the historical, each providing a unique perspective that resonates with my aspirations and curiosities
succinct, impactful prose changed the fabric of writing. His personal struggles, mirrored in his characters, defined a generation grappling with the aftermath of war and the existential crises of modern life. Understanding Hemingway’s tortured soul—haunted by his thoughts, desires, and relentless pursuit of meaning—would provide profound insights into the resilience and vulnerability of the human spirit. Discussing his motivations and the societal pressures that shaped his narratives would offer a deeper appreciation of how personal turmoil and the broader cultural milieu influence creative expression.
Engaging with these two extraordinary minds, one from the realm of film and the other from literature, would not only be a dream come true but also a deeply enlightening experience, bridging different artistic expressions and epochs. Each conversation would undoubtedly enhance my understanding of the arts and humanity, inspiring my own journey in design and storytelling.
Where do you see yourself in the next 5 years?
In the next five years, I envision a journey that continues to be as dynamic and inspired as the path I’ve traveled so far. True to my core, I’ll be chasing new dreams—those that perhaps haven’t even taken shape yet but are waiting just beyond the horizon of my current aspirations. The nature of dreams is that they evolve, and as they do, so do I, constantly adapting and pursuing new ambitions that stir my passion and drive.
The essence of my days will be found in the serendipity of life’s simple, unplanned moments—from a casual chat with a stranger to
the deep discussions that spring from unexpected encounters. These are the interactions that often spark the brightest ideas, fueling my creativity and desire to innovate.
Building new things is in my DNA, whether they’re tangible products, companies, or merely ideas. This process inevitably comes with its share of failures—those hard yet invaluable lessons that pave the road to success. I embrace each failure as a necessary step toward greater achievements, knowing that each setback is just a setup for a comeback.
And, of course, the constant, the unwavering goal in all my endeavors, will be to make a positive impact on people’s lives. Whether it’s through design, technology, or simply by being there for someone, improving the human experience is the ultimate benchmark of success for me. This isn’t just a professional objective but a personal commitment to leave the world a little better than I found it.
So, in five years, you’ll find me where you’d expect: somewhere between dreaming boldly and acting purposefully, forever in pursuit of that next great adventure.
What piece of advice would you give to aspiring AI entrepreneurs?
For aspiring AI entrepreneurs, the path is as exhilarating as it is challenging, and the advice you seek can be the beacon that guides you through both the triumphs and trials. Drawing inspiration from the legendary Steve Jobs, here’s how you can carve your path in the burgeoning field of AI:
Stay Hungry, Stay Foolish: Never lose your eagerness to explore uncharted territories in AI. The landscape is rapidly evolving, and your
ability to stay ahead depends on your hunger for knowledge and innovation. Embrace the perpetual student mindset, always learning, always questioning. This drive will lead you to discover new opportunities and solutions where others see none.
Balance Passion with Pragmatism: Passion is your fuel but let wisdom steer. It’s vital to be deeply committed to your ideas, yet equally important to remain critical and objective about them. This balance will allow you to pivot and adapt without losing your core objectives. Don’t let passion cloud your judgment to the extent that a failure to adapt leads to downfall. Remember, your ultimate goal is to find a solution that works, not to cling to a first idea that doesn’t.
Embrace Failure as a Stepping Stone: Fear of failure is a formidable barrier. Overcome it. In the world of entrepreneurship, and particularly in AI, failure is not just a possibility but a necessity. Each failure teaches you something invaluable that success cannot. It builds resilience, fosters creativity, and teaches you the practical nuances of applying theoretical knowledge. Don’t view failure as a setback, but as an integral part of your journey towards success.
Innovate Responsibly: As you venture into AI, recognize the profound impact your innovations can have on society. With great power comes great responsibility. Develop AI solutions that are ethical and beneficial, not just to your business but to society at large. Consider the long-term implications of your work and strive to contribute positively to the field of AI.
For aspiring AI entrepreneurs, the path is as exhilarating as it is challenging, and the advice you seek can be the beacon that guides you through both the triumphs and trials
Network and Collaborate: AI is not a field you can conquer alone. The complexity and breadth of the field require collaboration across different expertise and disciplines. Build a network of mentors, peers, and experts who can offer diverse perspectives and guidance. Collaboration can accelerate your progress and help you avoid common pitfalls.
By following this advice, you not only navigate the challenges of being an AI entrepreneur but also contribute to the advancement and ethical development of AI technologies. Remember, each step you take is a part of a larger journey— embrace the journey with passion, resilience, and a steadfast commitment to learning and growth.
As the world becomes more reliant on electrical energy, the need for stable and efficient power systems has never been more pressing. The increasing use of sensitive electrical equipment, coupled with the challenges of fluctuating grid conditions, has given rise to what experts call “poor power quality.” This is where Diram steps in. According to Esteban Fernandez Medina, Commercial Director of Diram, the company began its journey as a “Primary Care Physician” for the power industry, addressing critical power quality issues for energy-intensive sectors.
But Diram’s role has evolved. “We moved from being just the ‘Specialist Doctor’ who prescribes preventive solutions to becoming
the manufacturer of cutting-edge prosthetics— advanced electrical equipment—and the one who performs operations, like installation and on-site testing,” Medina explains. This comprehensive approach extends to realtime monitoring, ensuring the continued performance of the systems they implement.
Diram’s mission is simple: to provide smart power solutions that not only improve sustainability but also drive economic efficiency. This focus on innovation and customer-centric development has allowed the company to continually push the boundaries of power quality optimization. What sets Diram apart, Medina emphasizes, is its commitment to customization. “Unlike other companies that offer off-the-shelf solutions, we take pride in
Commercial Director of Diram
developing systems that are uniquely tailored to each client’s specifications.”
Diram’s expertise spans industries like steel, mining, automotive, and renewable generation plants—sectors where high reactive power consumption can lead to inefficiency, increased costs, and penalties from utilities. By optimizing power quality and compensating reactive power, Diram helps these industries not only meet compliance standards but also cut costs and boost the reliability of their power systems.
In energy-intensive industries, reactive power compensation and power quality optimization aren’t just technical necessities—they’re business imperatives. Poor power quality can wreak havoc, leading to equipment failures, reduced efficiency, and costly production stoppages. For companies facing these challenges, Diram offers a lifeline. Their solutions help stabilize and enhance power systems, resulting in smoother operations and fewer disruptions.
Diram’s expertise spans industries like steel, mining, automotive, and renewable generation plants—sectors where high reactive power consumption can lead to inefficiency, increased costs, and penalties from utilities
“Reactive power is a hidden drain on efficiency,” says Medina. “By compensating for it, we help our clients boost productivity and cut downtime.” With energy costs climbing and industries under pressure to improve sustainability, Diram’s expertise ensures that businesses not only meet operational goals but also reduce unnecessary energy expenses.
As the global energy landscape shifts toward renewables, Diram has positioned itself as a key player in ensuring grid code compliance for renewable generation plants. One of their proudest achievements was their involvement with Mexico’s Energy Regulatory Commission, helping optimize the Grid Code in its version 2.0. “We were the only independent company in the Reliability Advisory Committee,” Medina notes. Renewable energy sources like wind and solar are notorious for power variability, but with Diram’s advanced solutions, these plants can maintain stability and meet stringent regulatory standards, helping ensure the overall health of the grid.
Diram’s customer-centric approach has always been at the heart of their success. By collaborating closely with clients, they tailor solutions to meet each customer’s unique needs.
Medina shares a recent success story involving a steel manufacturing plant that faced frequent power disruptions. “We conducted a detailed analysis of their power system and designed
a solution using STATCOMs. This improved their stability and boosted productivity by 6%.” For Diram, these kinds of tailored interventions are what make the difference between a solution that merely works and one that transforms operations.
The company’s after-sales service is another area where it shines. Diram provides extended warranties and real-time monitoring systems to ensure ongoing efficiency and regulatory compliance. “Our team is trained to not just fix issues but prevent them,” Medina explains. By closely monitoring trends in electrical performance and equipment health, Diram ensures that failures are avoided, and costly downtime is minimized. This customer-first philosophy is why so many first-time clients become long-term partners.
Delivering high-performance solutions at a reasonable cost is a balancing act that Diram takes seriously. By employing advanced simulation systems and optimization algorithms, they design systems that meet both technical and budgetary constraints. “It’s not enough to just offer the best solution—we ensure it’s the best value, too,” Medina adds.
As Diram expands its reach, adapting to different markets and regulatory environments is a priority. Their strategy has focused on the U.S. and Latin America, where regulatory standards differ, and the energy landscape is diverse. Medina emphasizes how crucial it is to be fluent in these local grid codes. “Our engineers are experts in the markets we serve,” he says, ensuring that each solution is fully compliant and optimized for performance.
Through partnerships with academic institutions and participation in industry forums, Diram ensures that their solutions incorporate the latest advances in energy efficiency and renewable technologies
Diram’s partnership with Southern States has been instrumental in growing their presence in the U.S. Meanwhile, in Latin America, they collaborate with local partners who share their vision of combining smart sustainability with advanced power quality. The company aims to replicate its success with over 40 STATCOM projects across the region, continuing to support industries in improving their energy efficiency and regulatory compliance.
Innovation has always been a driving force behind Diram’s work. They’ve been pioneers in bringing groundbreaking technologies to market, from thyristor-switched harmonic filters to the more recent E-STATCOM, which Medina describes as their “crown jewel.” This cutting-edge solution integrates supercapacitors and lithium batteries with intelligent control, addressing not just power quality issues but
also blackouts and voltage regulation. “It’s a game-changer for grid stability,” Medina notes, especially as renewable energy plays an ever-larger role in the global energy mix.
Staying ahead of industry trends is a continuous process for Diram. Through partnerships with academic institutions and participation in industry forums, they ensure that their solutions incorporate the latest advances in energy efficiency and renewable technologies. Their joint venture with Southern States, which led to the creation of the Center for Research in Applied Power Systems
(CIITAP), exemplifies their commitment to pushing the boundaries of what’s possible in power system innovation.
Looking to the future, Diram has big plans to expand its capabilities in renewable energy integration and smart grid solutions. With several projects in development focusing on next-generation energy storage and grid stability, the company is set to lead the way in helping industries adapt to a cleaner, more sustainable energy system.
With several projects in development focusing on next-generation energy storage and grid stability, Diram is set to lead the way in helping industries adapt to a cleaner, more sustainable energy system
Reflecting on the company’s journey, Medina likens Diram’s evolution to that of a trusted physician—once diagnosing and treating critical power issues, they now provide comprehensive solutions that ensure long-term health for their clients’ power systems. “Our role has grown into something much larger,” he says, pointing to Diram’s holistic approach, which includes everything from diagnostics to real-time performance monitoring. Their 360° solutions are designed to ensure that the latest technologies, whether in energy efficiency or renewable generation, can coexist without electrical interference.
“Enabling sustainability through smart power quality” isn’t just Diram’s slogan—it’s the philosophy that drives everything they do. As the world moves toward a greener future, Diram’s commitment to innovation and customer success ensures they’ll remain at the forefront of the industry, helping companies thrive in a rapidly changing energy landscape.
Ashley Gross, Founder, The Prompt Community
Hi Ashley. Tell us a bit about your journey into AI space? What got you excited about AI in the first place and how your work has evolved?
My journey into the AI space began somewhat serendipitously during the pandemic when I started exploring Jasper AI. I was initially intrigued by how AI could streamline my workload and enhance the tone and language in my emails, making communication more efficient and effective. This exploration opened my eyes to the broader potential of AI in the workplace.
In 2022, as a demand generation marketer for an enterprise company, I had the opportunity to volunteer to lead the rollout of AI across our marketing department, which included over 200 marketers. This role wasn’t just about deploying new technology; it was a profound learning experience. By teaching others and iterating on AI applications within our team, I gained invaluable skills and insights, which have profoundly shaped my understanding of AI’s impact in the business world.
The vision of The Prompt Community is to empower individuals by providing them with the knowledge and tools to use effectively, fostering a fun and inclusive learning environment
Withadecadeofmarketingexperience,Ashley Gross has discovered the transformative impact of generative AI. After successfully implementing AI applications within an enterprise company and building a GPTfor the sales team, Ashley founded a subscription-based community offering free tools, founder insights, workshops, and events.
Recently, in an exclusive interview with Digital First Magazine, Ashley shared her professional trajectory, the inspiration behind establishing The PromptCommunity,significantcareermilestones, personal sources of inspiration, future plans, words of wisdom, and much more. The following excerpts are taken from the interview.
What was the inspiration behind establishing The Prompt Community?
What is its vision and mission?
The inspiration for The Prompt Community stemmed from my own experiences in learning and using AI. I noticed a significant gap in accessible and affordable AI education that
was also engaging and community-driven. The vision of The Prompt Community is to empower individuals by providing them with the knowledge and tools to use effectively, fostering a fun and inclusive learning environment. Our mission is to break down barriers to AI education, making it easy and
enjoyable for everyone to learn and grow with AI.
You are also an Instructor at Section. Can you please tell us about the topics/courses taught by you and their relevance in today’s fast-evolving business world?
At Section, I teach courses that help professionals use AI responsibly and effectively. These include addressing bias in AI systems, measuring and communicating AI’s return on investment, ensuring responsible AI use across various applications, and integrating AI into team workflows for better efficiency and productivity.
Have you faced any unique challenges or obstacles as an AI Educator & Entrepreneur and how have you navigated those challenges?
How do you stay up to date on the latest developments in your field?
To stay updated, I regularly participate in AI conferences, webinars, and workshops. I also collaborate with other AI professionals and engage with recent academic research to keep abreast of the latest advancements and ethical considerations in A
How do you mentor the next generation of professionals to prepare them for future developments and opportunities in AI? When mentoring the next generation of professionals, I prioritize creating a safe and comfortable environment where everyone
One of the unique challenges I’ve faced is overcoming the misconception that AI is only for tech-savvy individuals. I’ve navigated these challenges by focusing on simplifying complex concepts and using real-world applications to demonstrate AI’s value. Building a community around this philosophy has also helped in changing these perceptions.
I believe that a solid foundation in any educational journey begins with understanding and respecting where each learner is coming from
feels heard. I always start by listening to their experiences and perspectives. This approach not only builds trust but also helps tailor the learning experience to their specific needs and concerns. I believe that a solid foundation in any educational journey begins with understanding and respecting where each learner is coming from.
Given your extensive career, is there any professional moment that has been particularly impactful or memorable so far?
One of my favorite moments is anytime I witness people truly get excited about how AI can personally benefit them. When they start getting curious and eager to learn more, it’s incredibly rewarding. Seeing that spark of interest and realizing the potential impact of AI on their lives and careers—that’s a memorable and fulfilling experience for me every time.
Who has influenced you the most in life and why?
That’s a challenging question to answer because I draw inspiration from every interaction I have. Life is a continuous journey of learning and sharing experiences, and I find myself deeply influenced by the diverse perspectives and positive forces I encounter. Each conversation adds a layer to my understanding and appreciation of the world’s potential for goodness and innovation.
What do you feel has been your ‘careerdefining’ moment?
My career-defining moment was the launch of The Prompt Community. It marked the transition from being primarily an AI user and educator to leading a movement to democratize
Life is a continuous journey of learning and sharing experiences, and I find myself deeply influenced by the diverse perspectives and positive forces I encounter
AI education. It has been both challenging and rewarding to lead this initiative.
Where would you like to be in the next 5 years?
In the next five years, I hope to expand The Prompt Community globally, reaching more underserved regions and individuals. I aim to establish more partnerships with organizations that share our vision of making AI education widely accessible.
What advice would you give to young women who are interested in pursuing a career in AI?
My advice to young women interested in AI is to be curious, persistent, and bold. Don’t shy away from asking questions and seeking out opportunities. Find a community or a mentor who supports your growth and remember that your unique perspective is invaluable in shaping the future of AI.
Shigeto Miyamoto, VP of Digital Solutions, APAC, Syneos Health & Business Coach, INSEAD
Hi Shigeto. Please tell us about your background and areas of interest. Hi, I embarked on my professional journey two decades ago within the dynamic realm of IT industry. I later transitioned to the client sphere of healthcare to leverage digital capability rather than selling IT products and services. My passion is rooted in making meaningful contributions to the medical community and enhancing patient experiences. Leveraging my expertise in digital innovation and change management leadership, I am dedicated to spearheading transformative initiatives for the healthcare sector.
What do you love the most about your current role?
In my current position, I have the privilege of navigating diverse markets across the Asia Pacific region, each presenting unique regulatory landscapes and technological demands. Every day brings forth fresh insights and challenges as I collaborate with clients. Technology evolves at breakneck speed, yet its effective utilization hinges upon our go-to-market strategy, capability readiness, and innovation portfolio. What I love most in my work is the opportunity to collaborate with exceptional teams within
Embracing coaching as a new leadership paradigm, I’m eager to further develop my skills in this domain
Shigeto Miyamoto is a seasoned omnichannelmarketer and influential thought leader in the healthcare industry. With extensive experience in digital health and transformation, he demonstrated a remarkable ability to lead management across organizations. Shigeto’s recent accolades further underscore his impact and recognition within the field. He was named one of the Top 25 digital transformation consultants in 2024 by the Consulting Report solidifies his trailblazing reputation. Previously honored as a Top 25 exceptional digital leader in 2022 by Digital Confex and awarded the Outstanding Leadership Keynote Speaker at Health 2.0, Shigeto’s exemplary leadership and contributions continue to shape the future of healthcare.
Recently, in an exclusive interview with Digital First Magazine, Shigeto shared his professional trajectory, insights on the three major upcoming trends in the AI space in the next 12 months, personal hobbies and interests, future plans, pearls of wisdom, and much more.The following excerpts are taken from the interview.
my organization and forward-thinking clients who share a passion for pioneering digital transformation and groundbreaking analytics solutions. It’s privilege to be part of endeavors that push the boundaries of what’s possible.
You are also a Business Coach at INSEAD. Can you please tell us about your role in it?
I recently completed my Global Executive MBA at INSEAD, a transformative experience that allowed me to refresh my skills and knowledge with real-world cases post-pandemic, alongside global leaders representing over 50 nations. I collaborated with esteemed professors in INSEAD’s Action Learning Program, offering coaching sessions to the program participants.
These sessions typically revolve around corporate strategy and innovation challenges set by each company, where senior executives review new ideas supported by robust business cases. In my coaching, I focus on helping to identify their crux and encourage them to stay with the problems longer before seeking solutions. Embracing coaching as a new leadership paradigm, I’m eager to further develop my skills in this domain.
As a motivating leader, what do you think leaders must do to allow themselves to develop a transformative leadership mindset?
Stay with the problem longer. Understand your problem better than anybody else. Once
Collaboration between healthcare organizations and technology firms is driving innovation in digital health, leading to improved access to care, better patient outcomes, and enhanced engagement across various industries
you identify the problem, finding a solution is much simpler. You do not have to create a new solution or a new business model every time you want to solve the problem. In transformation, changing culture and people is more difficult and complicated, yet significantly rewarding. Additionally, as a motivational leader, I believe storytelling about your problem and how you shape your journey to the solution is important.
What are the major trends do you foresee in your industry in the next 12 months?
a) Process change to embrace AI work: Large Language Model AI enables more people to leverage AI power and productivity.
b) Go-to-market strategy change to focus on more rare diseases and orphan drugs: There’s increasing recognition of the unmet medical needs in rare diseases, driving pharmaceutical companies
to invest in orphan drug development. There is a need to change the current commercialization model to adapt fewer but specific patient market with more effective targeting and approaching.
c) Digital Health solution to connect diagnosis and remedy: The integration of digital health technologies like telemedicine, remote patient monitoring, and digital therapeutics is likely to continue expanding. Different industry from finance to healthcare may collaborate with tech firms or develop their own digital health solutions to enhance patient care and engagement.
d) Embracing AI: Healthcare processes are evolving to integrate AI, particularly with the advent of Large Language Model AI. This integration empower people to explore higher productivity and efficiency across various tasks, from administrative work and analytical work to customer experience and programmatic marketing.
Whether it’s sharing stories over coffee with friends or guiding aspiring leaders on their journey, I cherish every opportunity to connect with others and make a positive impact
e) Shift in Go-to-Market Strategy: There’s a notable change in the go-to-market strategies of pharmaceutical companies, with a focus on addressing unmet medical needs in rare diseases and orphan drugs. This shift entails adopting more targeted and specialized commercialization models that effectively reach smaller but specific patient populations, leveraging advanced data analytics and precision marketing techniques.
f) Expansion of Digital Health Solutions: Digital health technologies are increasingly being integrated into healthcare delivery. These solutions facilitate seamless connectivity between diagnosis and remedy in care pathway, enabling remote consultations, realtime health monitoring, and personalized treatment interventions. Collaboration between healthcare organizations and technology firms is driving innovation in digital health, leading to improved access to care, better patient outcomes, and enhanced engagement across various industries.
If you could have a one-hour meeting with someone famous who is alive or dead, who would it be and why?
If given the opportunity, I would choose to have a one-hour meeting with Nelson Mandela. His life story and leadership journey have always deeply inspired me. Mandela’s unwavering commitment to justice, reconciliation, and forgiveness, even after enduring decades of imprisonment, is truly remarkable. I would be honored to learn from his wisdom, resilience, and compassion. Meeting him would not only be a chance to gain insights into his remarkable leadership philosophy but also an opportunity
to be inspired by his extraordinary courage and humanity.
Is there a particular person you are grateful for who helped get you to where you are?
I have been fortunate to have support from many wonderful people along my journey. It’s hard to single out just one individual because so many have played a part in shaping who I am today. I am truly grateful for all the guidance and encouragement I have received from mentors, family members, friends, and colleagues. Their collective support has been invaluable in helping me reach where I am today.
What are some of your passions outside of work? What do you like to do in your time off?
In my free time, I find immense joy in catching up with friends and mentoring young leaders. These activities aren’t just hobbies— they’re passions that fuel my spirit and bring me immense fulfillment. Whether it’s sharing stories over coffee with friends or guiding aspiring leaders on their journey, I cherish every opportunity to connect with others and make a positive impact.
What is your biggest goal? Where do you see yourself in 5 years from now?
In five years, I envision myself continuing to grow as a thought leader in my field. My dream is to make meaningful contributions to my industry through insightful perspectives and innovative ideas. I aspire to inspire others and foster positive change by sharing
my knowledge and experiences in a humble manner. I hope to be recognized not only for my expertise but also for my genuine desire to learn and collaborate with others. Ultimately, my goal is to leave a lasting impact on my community and the world, one humble step at a time.
As a thought leader in the healthcare market, here are some pieces of advice I would offer to someone considering entering this field: Embrace Continuous Learning: Stay updated on the latest trends, technologies, and best practices in both digital marketing and healthcare. Continuous learning is essential to remain relevant and effective in a rapidly evolving industry.
Collaborate and Network: Build strong relationships with healthcare professionals, industry experts, and other stakeholders. Participate in industry events and forums to expand your network and stay connected with the latest developments.
Be Patient and Persistent: Success in healthcare marketing often requires patience, persistence, and resilience. Understand that achieving meaningful results may take time, and be prepared to adapt to challenges and setbacks along the way.
I think it is important prioritize continuous learning to stay informed, collaborate with others in the industry to build relationships and network, and maintain patience and persistence to navigate challenges and achieve long-term success.
Will Mitchell
From a young age, William Mitchell was drawn to the world of design and engineering. His fascination began when he visited his father’s workplace at just 10 years old. There, he watched as his dad showcased engineering drawings, prototypes, and complete systems that he called ‘Machine Art.’ “I love the sound and feel of something that just works. You just know it’s right,” says Mitchell. This exposure sparked a lifelong passion to create innovative solutions that deliver that same sense of perfection.
In 2004, Mitchell joined 4c Design, a company founded by two graduates of the
Glasgow School of Art just two years earlier. Having spent four years in a small engineering business building machines for various industries, Mitchell was well-prepared to take on new challenges. Today, as Managing Director of 4c Design, he continues to find excitement in tackling complex problems and leading a team of talented designers and engineers. “I love that feeling of solving a problem. I think the vast majority of us do,” he explains.
For Mitchell, problem-solving goes beyond technical know-how. Early in his career, he realized the power of asking questions—even the simplest ones—to facilitate communication. “I realized very early on that it was okay to
Will Mitchell, Managing Director of 4c Design
be the stupidest person in the room and ask lots of questions,” he says. This approach has proven to be invaluable as a consultant, where asking the right questions often reveals gaps in understanding or misalignment between stakeholders.
4c Design has distilled its innovation mindset into four key pillars: Leadership, Approach to Risk, People, and Environment
One of his first projects demonstrated this perfectly. The CEO of a company had asked Mitchell to build a specific machine, but after speaking with the shop floor staff, it became clear that their needs were very different. By bringing everyone together, Mitchell was able to bridge the gap and redefine the project’s goals. “Eventually, by facilitating a meeting with all the stakeholders, we were able to create the right brief. Everyone wins,” he recalls.
4c Design’s early vision was inspired by Lockheed Martin’s Skunkworks model, where they served as a ‘bolt-on’ service to handle agile, hands-on design work, while their clients focused on their more process-
driven tasks. Today, however, the company’s role has evolved. They see themselves as partners, not just service providers. “Our heroes in those early days were IDEO and FROG. Both are as active today as they were back in the late ‘90s and early 2000s,” Mitchell notes.
For 4c Design, innovation is defined as “change that adds value.” But this value isn’t just about profit margins—it’s about making a positive impact across all stakeholders. Whether it’s creating a new revenue stream, cutting costs, delivering a better user experience, or designing a more desirable product, the very best innovations capture a mix of these elements. Mitchell believes that innovation works best when it’s a collective effort. “We aim to be an extension of our client’s team, bringing our own culture into their workplace,” he says.
This evolution has led 4c to redefine their role as ‘Outsourced Innovators,’ focusing on creating true value rather than just executing briefs. “We don’t just look at how to make something for our clients; we want to understand the value being generated,” says Mitchell. With this approach, they aim to reduce the failure rate of new product developments by uncovering the deeper ‘whys’ behind a project, ultimately improving their clients’ odds of success.
Before diving into blueprints and sketches, 4c Design makes sure the business is ready to innovate, appreciates the risks involved, and is clear on the direction
He points out that fostering an environment for innovation can’t be achieved overnight. To tackle this, 4c Design invites clients to collaborate in their office and workshop spaces. The goal? To set an example and lead with their approach. The company has distilled its innovation mindset into four key pillars: Leadership, Approach to Risk, People, and Environment. Over the years, they’ve fine-tuned these pillars through handson experience, helping companies lay the foundation for a robust culture of innovation.
For 4c, the creative process revolves around what Mitchell calls “building to think.” Unlike traditional design consultancies that spend endless hours theorizing, 4c takes a different route. They have invested heavily in an engineering workshop where they can quickly build models and prototypes. “If a picture is worth a thousand words, then a model, or a simple prototype is worth a thousand more,” Mitchell explains. Instead of drawing up complex diagrams, they dive straight into creating physical versions of concepts to test their viability.
When designers talk about “fail fast, fail cheap,” they’re referring to this approach. The sooner a team can hold a prototype or physically interact with a model, the faster they can gauge its direction. “Better to dismiss an idea when it’s made of cardboard and staples than find out it’s wrong after spending thousands on tooling,” Mitchell notes. It’s this pragmatic approach that allows 4c to confidently address client challenges while staying agile and adaptable.
Ultimately, the aim is to become a longterm partner for innovative projects. But even if a client is looking for a one-off solution,
4c’s starting point is always the same: they dig deep to learn about the business first.
For 4c Design, it’s not just about coming up with creative ideas. Understanding why a business wants to innovate and what value is being added is critical to the potential success of any project. “If it doesn’t solve a problem, if no one wants it, if no one can make it, or it’s just too expensive, the whole exercise has been a waste of time and effort,” Mitchell says, summing it up in his no-nonsense style.
That’s why their design process relies on understanding constraints—durability, cost, manufacturing, and environmental impact. But Mitchell is clear that these shouldn’t be roadblocks at the outset. Instead, they should be introduced gradually. “We drip-feed constraints into the process. If we haven’t done that initial research and established those constraints, we’ll have nothing to measure our ideas against when they emerge,” he adds. It’s about finding the sweet spot between creativity and realism, ensuring that every idea has a solid foundation.
This structured approach helps reduce the risk of projects veering off course. “Decades of consultancy have taught me one thing: don’t just pick an idea and run with it. Do the homework,” Mitchell advises. Before diving into blueprints and sketches, 4c Design makes sure the business is ready to innovate, appreciates the risks involved, and is clear on the direction.
Many businesses face barriers when it comes to innovation—uncertainty about investment,
unclear ownership of responsibilities, and fear of failure. These can paralyze a company from taking the first step. That’s where 4c Design comes in. Their role is to break down these barriers by building a robust, step-bystep strategy that gradually builds confidence.
To navigate this complex terrain, 4c employs a methodology rooted in NASA’s Technology Readiness Levels (TRLs).
Originally developed in the 1970s for the space shuttle program, TRLs offer a systematic approach to innovation, breaking projects down into manageable chunks from concept to production. TRLs are rated on a
scale from 1 to 9, with 9 representing the most mature technology. However, 4c has introduced TRL 0, defining the necessity of the innovation project. “It’s the start point and frankly the most critical part of the process. All actions lead back to the decisions made here,” Mitchell emphasizes. TRL 9, on the other hand, marks the point of full-scale production. In between, there’s a series of checkpoints to measure progress and readiness to move forward.
This incremental strategy ensures that adjustments can be made at earlier stages, reducing risks and maximizing the chances of success. “Making significant changes at TRL 6 is far less risky than blindly launching a product to an unprepared market,” Mitchell says. This thoughtful pacing prevents projects from stumbling into costly pitfalls, giving clients the confidence to innovate without fear.
One of the toughest hurdles 4c often faces is the “imagination gap.” It’s easy for creative thinkers to visualize an idea, but not everyone has the same ability, especially when it comes to stakeholders or clients who are making the final call. This is where 4c’s expertise in drawing, computer-aided design (CAD), and prototyping comes in. By creating tangible representations of concepts, they can help bridge that gap, making it easier for everyone involved to see the potential.
“As the investment in a project grows, the quality and functionality of the prototyping have to improve,” Mitchell notes. In some cases, these prototypes need to closely resemble the final product in both look and feel, ensuring that the entire team is aligned and confident in the vision. This hands-on approach not only brings ideas to life but also keeps everyone engaged and on the same page.
At the core of 4c Design’s philosophy is a simple yet powerful mission: to improve the odds of projects leading to a successful outcome
At the core of 4c Design’s philosophy is a simple yet powerful mission: to improve the odds of projects leading to a successful outcome. But for Mitchell and his team, it’s about more than just business success. “We want to make a meaningful difference to the world,” he says. It might seem like a bold statement for a small business, but 4c’s journey has already shown that impact begins with one small step. And seeing the positive changes they’ve made keeps them inspired to push boundaries and continue innovating.
4c Design is committed to creating solutions that genuinely make a difference. The team has improved the quality of life for individuals with disabilities, enhanced animal welfare through collaborations in the agriculture and veterinary sectors, and helped companies navigate complex safety challenges in some of the most demanding environments, from the depths of the sea to the heights of the sky.
This is no small feat for a compact team of creative and practical problem-solvers who are driven by a passion for improving lives. “From the very beginning, we’ve had a moral standard not to ‘add to the problem,’” says Mitchell. This guiding principle is what defines the company’s approach to every project and every client interaction.
He recalls a time when they were approached to design a novelty phone holder. Now, novelty phone holders aren’t exactly in short supply—there are numerous companies that thrive by making quirky, decorative holders. “But it’s just not something we feel the world needs more of,” William explains. “It would go against what we believe in, so
we advised the client accordingly.” This anecdote illustrates how 4c Design applies a thoughtful filter to every inquiry, ensuring that their work not only adds value but also aligns with a deeper sense of purpose.
Their selective approach isn’t about turning down opportunities; it’s about maintaining the integrity of their brand and staying true to a vision that goes beyond profit. It’s about avoiding what William refers to as “wasting time, resources, and investment in a product no one wants.” He believes that this mindset could prevent the negative environmental impact of countless failed projects—products that end up as unwanted waste simply because no one paused to ask why they needed to exist in the first place.
This focus on meaningful innovation has defined 4c Design’s trajectory over the past 20 years. They’ve seen firsthand how their projects have positively impacted clients and customers alike, and they remain inspired by the potential to continue making a real-world difference. But for William and his team, it’s not just about their own impact—it’s about inspiring others in the industry to adopt the same principles.
“If we can encourage others to innovate responsibly, starting with asking why this needs to happen in the first place, we’ll see the odds of success improve dramatically,” he says. It’s a bold vision, but one that reflects 4c Design’s unwavering commitment to integrity and purpose in every endeavor. Through this approach, they’re not just innovating for the sake of innovation—they’re shaping a future where every product, every solution, and every design truly matters.
Sharon Shahrokhi Tehrani, Product Manager (Machine Intelligence Retention), CBC
Hi Sharon. What inspired you to pursue a career in science, and how did you get started in your field of study?
My journey into science began at a young age, driven by a deep-seated passion for understanding how things work and solving complex problems. This passion has been a guiding force throughout my career, motivating me to strive for excellence in my field continually. Additionally, I drew inspiration from my older brother, who also studied in the field. His experiences and insights provided me with early exposure to the vast possibilities within science, further fueling my
curiosity and ambition. This combination of personal drive and family influence laid a strong foundation for my career, ultimately leading me to specialize in artificial intelligence, where I continue to explore and innovate.
What aspects of your work do you find most exciting, promising or rewarding in today’s world, especially in advancing the explainability of AI systems?
As a product leader, I find immense excitement and reward in bridging the gap between emerging industry challenges and transformative solutions
The most thrilling aspect of my work is leveraging the power of big data, machine learning, and artificial intelligence to enhance product development
Sharon Shahrokhi Tehrani is a distinguished product leader with a proven track record in leveraging big data, machine learning, and AI to drive product development and enhance business capabilities. In her role as a Product Manager at CBC, Sharon leads the development of a cutting-edge data, ML, and AI platform. This platform empowers content teams to make datadriven decisions, ensuring the delivery of relevant, diverse, and personalized content to audiences. Recognized as one of Canada’s Top 25 Women in AI, Sharon is also a key advocate for bridging academia and industry to foster innovative solutions.
InarecentinterviewwithDigitalFirstMagazine, Sharon shared her professional trajectory, the most rewarding aspects of her work, significant careermilestones,personalsourcesofinspiration, her approach to mentoring the next generation of scientists, future plans, pearls of wisdom, and much more. The following excerpts are taken from the interview.
By stepping forward and contributing actively, I aimed to pave the way for more inclusive and equitable AI systems and to inspire more women to join and shape the future of this industry
that advance business capabilities. The most thrilling aspect of my work is leveraging the power of big data, machine learning, and artificial intelligence to enhance product development. I am particularly passionate about advancing the explainability of AI systems. Ensuring that AI models are transparent and understandable builds trust with users and facilitates more effective decision-making. To achieve this, I actively engage stakeholders early in problem-solving, ensuring they are part of the journey. I prioritize their feedback and address any questions or concerns they may have. This collaborative approach enhances the explainability of AI systems and ensures that the solutions we develop align with the needs and expectations of those who use them.
Have you faced any unique challenges or obstacles as a young female scientist, and how have you navigated those challenges?
Navigating the field of AI as a young woman presented unique challenges, notably the significant underrepresentation of women.
Often, I found myself as the only woman in the room. While this was challenging, it always encouraged me to voice my ideas and lead initiatives I believed in actively. This scarcity of female presence sometimes meant fewer role models, limited networking opportunities, and a lack of diverse perspectives—crucial elements for balanced decision-making.
To overcome these challenges, I focused on fostering diversity and inclusivity within the AI community. I firmly believe that diversity and inclusion are beneficial and essential for creating unbiased and ethical AI systems. Women bring distinct perspectives and approaches to problem-solving that can significantly enhance AI development. By stepping forward and contributing actively, I aimed to pave the way for more inclusive and equitable AI systems and to inspire more women to join and shape the future of this industry. This commitment not only helps address the gender imbalance but also enriches the AI field with a broader range of insights and innovations.
How do you stay up to date on the latest developments in your field?
Staying up to date with the rapid advancements in the AI field can be challenging, but I have developed a structured approach to ensure I remain informed. I allocate specific time blocks in my weekly schedule dedicated to reading relevant blogs and articles, which helps me stay abreast of practical applications and emerging trends. Moreover, I actively engage in conferences and panels, recognizing their immense value in AI. These events offer a platform to learn from and exchange ideas with like-minded professionals and serve as a gateway to the latest developments in AI.
This dual approach of regular reading and active participation in industry events has been instrumental in my continuous learning and professional growth. Furthermore, I am actively seeking collaborations with academia to explore novel research avenues and acquaint myself with emerging methodologies.
How do you mentor the next generation of scientists to prepare them for future developments and opportunities in AI?
My approach to mentoring the next generation of scientists, especially those preparing to lead in AI and related technologies, is twofold. Firstly, I engage deeply in the academic sphere, teaching data science, analytics, and artificial intelligence courses. This allows me to lay foundational knowledge for future innovators, providing them with the essential tools and theories they need to excel in these fields. Secondly, I offer personalized mentorship, working one-on-one with promising individuals. In these sessions, we delve into specific technical topics and broader career advice, tailoring the guidance to align with their unique career paths and goals. This individualized support helps prepare them not just for current roles but for future developments and opportunities in AI. Together, these efforts are designed to equip the next generation with the knowledge and the strategic foresight needed to lead and innovate in the ever-evolving landscape of AI.
Given your extensive career, is there any professional moment that has been particularly impactful or memorable so far?
Reflecting on my career, selecting just one defining moment is challenging. However, one
particularly memorable event is the first product launch following my transition from a technical role to product leadership. The feedback from end users was profoundly heartening. Seeing how our solutions directly addressed their challenges and empowered them to make datadriven decisions was incredibly rewarding. This experience not only validated my shift to leadership but also reinforced my commitment to user-centric product development.
Who has influenced you the most in life and why?
The most influential person in my life is my mom. From her, I learned the importance of perseverance and following my objectives with determination. She has always been a source of strength and inspiration, demonstrating through her actions the value of hard work, resilience, and staying true to one’s goals. Her unwavering support and wisdom have profoundly shaped my approach to personal and professional challenges, guiding me to where I am today.
What do you feel has been your ‘careerdefining’ moment?
My career-defining moment was embarking on a new adventure in a product leadership position. As a data scientist, I challenged myself to step out of my comfort zone and pursue this new path because I believed in the potential to make a broader impact. Transitioning from a technical role to product leadership allowed me to apply my data science expertise while driving strategic initiatives and innovation. This decision marked a significant turning point, shaping my career trajectory and reinforcing my
commitment to leveraging technology for transformative solutions.
Where would you like to be in the next 5 years?
In the next five years, I aim to continue leveraging advancements in AI to create innovative solutions that address users’ pain points. Additionally, I aspire to lead the direction of AI incorporation across various fields, driving transformative change and enhancing business capabilities. I aim to remain at the forefront of AI development, ensuring that these technologies are used effectively and ethically to solve real-world problems.
What advice would you give to young women who are interested in pursuing a career in science, technology, engineering, or maths (STEM) fields?
My advice to young women pursuing a career in STEM is to take the driver’s seat in their professional journey boldly. Here are some key strategies:
● Set Clear Goals: Establish SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for your short-term and long-term career aspirations. Reflect deeply on your goals, balancing professional ambitions with personal growth.
● Take Charge of Your Development: Continuously enhance your skills and knowledge. Pinpoint areas for improvement and pursue learning opportunities such as workshops, courses, and certifications. Stay abreast of industry trends and emerging technologies to remain competitive.
● Build a Professional Network: Develop meaningful connections with peers, mentors,
In the next five years, I aim to continue leveraging advancements in AI to create innovative solutions that address users’ pain points
and industry leaders. Participate in industry events, join professional groups, and engage in online communities. These relationships can broaden your perspective, provide valuable advice, and open new career opportunities.
● Seek Feedback and Learn from Experiences: Actively solicit feedback from colleagues and mentors to understand your strengths and areas for improvement. Embrace both successes and setbacks as opportunities to learn and refine your approach.
● Take Calculated Risks: Step out of your comfort zone and tackle new challenges.
Evaluate the potential risks and benefits of opportunities that come your way and align them with your career goals. Taking calculated risks can spur significant personal and professional growth.
● Advocate for Yourself: Effectively communicate your values, skills, and achievements. Clearly articulate your career aspirations and development needs to your supervisors and mentors. By actively participating in shaping your career path, you position yourself to seize opportunities that align with your goals.
Tiebe Parmentier, CTO & Co-Founder, Tekst
Hi Tiebe. Please give us an overview of your background and career to date. Hi, I’m Tiebe Parmentier, I’ve had a keen interest in computer programming from a very young age. I took computer science as an engineering degree at university, and that’s where I got heavily involved in AI. This was before the GenAI boom happened. With some friends I trained an AI model to bring structure to our personal - and overflowing - inboxes. At one point, we crashed the university’s servers,
but it was all good fun and the experience inspired me to start Tekst.com, together with my friend Wouter Janssen, whom I’ve known since primary school. Tekst.com is an AI platform that lets enterprises that work with large, shared inboxes efficiently prioritize, route and answer customer and employer’s requests. I love the combination of data science and Generative AI, and I’m really excited to see our customers get value from AI. There’s simply so much more to AI than chatting with ChatGPT.
AI models need to be specifically designed to work with the existing business processes, and once trained, the models require retraining
Tiebe Parmentier is one of the Co-founders of and CTO atTekst, an AI automation platform that customizes models to customers. With a background in Computer science and natural language processing, Tiebe is always looking at how to make things work, for real.
Recently, in an exclusive interview with Digital First Magazine, Tiebe shared his professional trajectory, what sets Tekst apart from other market competitors, personal source of inspiration, the secret sauce behind his success, future plans, pearls of wisdom, and much more. The following excerpts are taken from the interview.
My first encounter with ‘AI for work’ was at my summer job: I spent 2 summers working at Robovision, an AI company that helps farmers by for example using computer vision to sort tulip bulbs. It really opened my eyes to the value that AI can bring to existing industries. I did quite a bit of research to see where enterprises have an
‘unmet need’, and many of the business leaders I talked to mentioned B2B communication, and email in particular, as being a pain in the …. Every company has various databases like ERPs or CRMs in place, but getting the raw text-based input from customers and employees into those systems is always a challenge. It takes a lot of manual work, there are many chances for error, and the type of work tends to be repetitive and
Motivation comes quite naturally to me. I’m excited about the technology we’re building, that feeling really keeps me going
stressful. When I saw the potential of generative AI, I knew many issues could be automated, but as an engineer I also knew that it wouldn’t be an ‘out of the box’ automation. AI models need to be specifically designed to work with the existing business processes, and once trained, the models require retraining. That’s where the value of Tekst.com lies: it helps enterprises automate in a structured and safe way, incorporating feedback without extra effort.
Has your entrepreneurial journey been influenced by any present or past business leaders, and how?
While Satya Nadella or Elon Musk have a spark of brilliance / madness that definitely is inspiring, I have to say that in my case, my mother influenced my entrepreneurial journey immensely. It being Mother’s Day in Belgium, let’s have a big shoutout to all mothers who help their children step outside of their comfort zones from an early age!
What is the origin story behind your startup Tekst? What sets it apart from other market competitors?
Ah, that’s always a fun question. Tekst.com is unique in creating a ‘data layer from text’ specific to a company. This makes what we do structurally different from more generic solutions, and it allows our customers to tackle very complicated back-office automation tasks. Customization of the models for each company allows us to go much further than others.
What are some of the industries that AI will most impact over the next decade? AI will impact every industry, but the most important improvements will not always be the
most visible. Data governance, machine learning, the more back-end automations… that’s where I see AI benefit all so-called traditional industries. All cases where AI can run in the background without it looking like AI.
What should entrepreneurs know about AI?
That it’s not magic. Neither a magic bullet nor a magical demon creature. AI is a means to an end, and it really is the time to get fully
involved. Making stuff work is about 200 things done right instead of 1 trick.
Apart from AI, what technology are you most excited about right now?
If it wasn’t for AI, I would be deep into cybersecurity. I find it fascinating how small things can have such profound effects on a company’s attack vector and I would certainly try to make things more secure.
What, personally, has allowed you the success you have had in the role of a leader in technology?
Working with young people as a leader in summer camps has definitely helped me :), but on a more serious level I’ve benefited from having access to advice from experienced managers and CEOs. Then again, it’s a lot about learning as you’re doing it, so every day teaches me new things.
Where or whom do you seek motivation and inspiration from? How?
Motivation comes quite naturally to me. I’m excited about the technology we’re building, that feeling really keeps me going.
Where do you see yourself in the next 5 years?
Honestly, 5 years seem so far away. By next year, I’ll have a better grasp on that question.
What piece of advice would you give to aspiring AI entrepreneurs?
Write down a few bullet points about where you want to make the difference and stick to it. There are so many options, so many opportunities, but it really pays off to stay laser focused on the path you have chosen. Stay strong and keep going.
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