Digital First Magazine – February 2025 – Most Innovative Sports Tech Company to Watch in 2025

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Sarath Shyam

The Talent Revolution: Are You Ready?

Afew years ago, hiring was simple— post a job, pick the best resume, and call it a day. Fast forward to 2025, and that playbook is practically ancient history. AI, automation, and digital transformation have rewritten the rules of work, forcing leaders to rethink how they attract, develop, and retain talent.

But here’s the twist—technology alone won’t solve this puzzle. Success lies in blending human potential with innovation. Companies that thrive will be the ones that reimagine work, not just as a function, but as an experience— where people can grow, adapt, and find purpose.

In this issue of Digital First Magazine, we dive into this transformation with Yaarit Silverstone, Senior Managing Director and Reinvention Executive Advisor Vice Chair at Accenture. With

a wealth of experience diagnosing complex organizational challenges, she sheds light on what it truly means to reinvent talent strategies for the digital age.

One of the biggest shifts? Skills-based hiring and internal mobility. Degrees and rigid job descriptions are making way for adaptable, continuously learning professionals. Companies that invest in upskilling and reskilling won’t just future-proof their workforce—they’ll build cultures of innovation and resilience.

Then there’s AI-driven talent analytics. With the right tools, organizations can predict workforce trends, personalize development, and enhance engagement. But there’s a fine line—leaders must balance efficiency with the human side of work. Because at the end of the day, no algorithm can replace a sense of belonging.

Speaking of belonging, hybrid and remote work models are evolving too. Competitive salaries aren’t enough anymore—employees crave purpose, flexibility, and a work environment that values them beyond their productivity. The best leaders aren’t just filling roles; they’re creating workplaces where people genuinely want to stay and thrive.

The future of talent management isn’t just about hiring the best—it’s about building environments where people and businesses grow together. Reinvention isn’t a trend; it’s a necessity.

So, as you navigate the evolving world of work, let this issue be your guide. The future is here—let’s shape it together.

Happy reading!

Sarath Shyam

Silverstone Yaarit

Executive Advisor Vice Chair, Senior Managing Director Global Strategy, Accenture

Shaping the Future of Work and

Reinvention

Talent

The Smart Sports Trainer (The Moye Group)

Shawn Moye, CEO and Founder, The Moye Group

Innovating Training with Real-Time Feedback for Peak Performance and Consistent Results

IN MY VIEW

Leveraging Emerging Technologies to Solve Complex Problems for Clients

Tom Lawrie, Partner, Wavestone

Harnessing Data & Technology for a Brighter Future

Kate Minogue, Chief Product Officer, Frekkel

LEADER’S INSIGHTS

LEADER’S INSIGHTS

Redefining Purpose and Leading with Passion

Eric Freeman, Chief Information Security Officer, QTC Management, Inc.

Leading the Charge to Secure a Brighter Tomorrow

Annita Larissa Sciacovelli, Professor, Università degli Studi di B ari Aldo Moro, AG European Union Agency for Cybersecurity (ENISA)

Inspiring a New Generation of Female Leaders

Sakshi Vidur, Senior Director, Cyber Security and Data Privacy Practice, ThoughtStorm

Silverstone Yaarit

Reinvention Executive Advisor Vice Chair, Senior Managing Director Global Strategy, Accenture

Shaping the Future of Work and Talent

Yaarit Silverstone is a Senior Managing Director and Reinvention Executive Advisor Vice Chair at Accenture. She leads the firm’s Global Talent and Organization Strategy practice, advising C-Suites on effective reinvention journeys enabling the people, technology, and corporate growth agenda. She has an exceptional track record of diagnosing complex organization issues with global clients across industries, highlighting her unique insights in technology, human capability, and engagement to create and deliver 360 value and purpose. Yaarit has been recognized as one of the Top 25 Human Capital Consultants and Leaders of 2023 and 2024 by The Consulting Report and was recently featured by Women We Admire. She is a published author and editor in her field and frequent contributor to business articles. She lives in Atlanta with her family and is originally from South Africa.

Recently, in an exclusive interview with Digital First Magazine, Yaarit shared her professional trajectory, insights on her approach to diversity, equity, and inclusion in the workplace, the secret mantra behind her success, significant career milestones, future plans, words of wisdom, and much more. The following excerpts are taken from the interview.

Hi Yaarit. What inspired you to pursue a career in strategy and organizational development, and what motivates you to continue in this field?

I believe that the greatest impact we can have on people’s lives is through their livelihood. I fell into strategic consulting in my early career in South Africa when I was asked to help dismantle apartheid in the company that I was working for. I moved into strategy to improve people’s lives, and I learned how it allows us to have a more significant impact on the health, wealth, and wellbeing of communities. My focus has always been on making a difference, maintaining integrity, and having a clear sense of purpose. This career has given me the opportunity to help shape

companies, impact leaders and their people. It is wonderful to see that CEOs and markets are increasingly valuing people.

What do you love the most about your current role?

In my current role, I am passionate about helping people develop their skills and succeed in their careers. I have the opportunity to shape both the thinking, direction, and way organizations and people bring their ambitions to life. Strategy provides an opportunity to keep one foot in today and one in tomorrow. In strategy, you are surrounded by complex puzzles that are intellectually and emotionally stimulating. Success, to me, is about balancing how far we

AI, GENERATIVE AI, AND AGENTIC TECHNOLOGIES ARE RAPIDLY TRANSFORMING THE WORKPLACE BY HANDLING COMPLEX TASKS AND ENABLING PROCESSES

can go and enabling people to be a part of the future. Every organization is different, but the underlying philosophy involves a growth mindset and systemic thinking.

What role do you think technology, such as AI and analytics, will play in shaping the future of talent management and organizational effectiveness?

AI, generative AI, and agentic technologies are rapidly transforming the workplace by handling complex tasks and enabling processes. This year, agentic capability is a key topic at Davos, with CEOs and world leaders making clear that this is the future and they are investing now. This shift will change our work and lives, creating more capacity and impacting operating models and processes. It will allow increasing connectivity and achievement of outcomes we are still to discover. We are truly at the start of this journey.

Most roles will be augmented by technology, with some roles being replaced and new ones created to build capability, teach collaboration with technology, and develop yet unimagined applications. AI and analytics are crucial for enhancing decision-making, processes, improving employee experiences, and driving organizational agility. They can help identify skill gaps, predict future talent needs, and personalize learning and development programs. Today, these technologies enable more effective performance management by providing realtime insights and feedback.

Technology is moving faster than our ability to consume it, so we need to figure out how to harness its power in a way that makes our lives better.

I AM COMMITTED TO IMPLEMENTING INCLUSIVE POLICIES AND PRACTICES AND HAVE EXPERIENCED THE POWER OF PEOPLE FEELING SEEN AND VALUED, BEING ABLE TO BRING THEIR STRENGTHS TO WORK

Can you discuss your approach to diversity, equity, and inclusion in the workplace, and how you help organizations create a more inclusive and equitable culture?

Fostering an inclusive environment is essential for organizational success and innovation. I aim to build trust and ensure that diverse voices are heard and valued. I am committed to implementing inclusive policies and practices and have experienced the power of people feeling seen and valued, being able to bring their strengths to work.

You were recognized as one of the Top 25 Human Capital Consultants and Leaders of 2024. Our readers would love to know the secret mantra behind your success.

I am grateful to be recognized. Not sure that there is any secret. Continuous learning and a commitment to making a positive difference underly my career trajectory. I have been lucky enough to play many roles and learn from all of them. If you have worked with me, I talk about continuous learning and the half-life of knowledge and capability, an abundance mindset, being inclusive, and inviting others in. I aspire to be kind always, (kindness as Adam Grant defines it [doing what helps people improve tomorrow]).

Who has been a significant influence or mentor in your career, and how have they helped shape your professional journey?

There are so many people that I credit for mentorship throughout my career. A few highlights include an early mentor who shared “people will remember you for the 1% that you do, not necessarily do well, so focus on your gaps as well as your strengths” and the people who gave me opportunities long before I felt ready and worthy which enabled me to learn and grow. I know that we are way more impactful when we are a WE vs a ME. I have tried to make space, share credit, care, and challenge in the same way that my mentors have done for me. If I would name anyone, I would be neglecting so many others that I appreciate and value. Two I would call out are my parents, my Mom who taught me to be fierce and my Dad who taught me to be kind.

What has been your most careerdefining moment that you are proud of?

A crucible moment early in my career was being seconded, to a consortium of clients to be the CEO of a start-up. It gave me an opportunity to step up, create a company, work with the C-Suites of 5 Global companies, solve pressing problems at speed and build a team that would create a sustainable company. Additionally, I am proud of building multiple and diverse practices that have allowed me to have lifelong friendships, make a positive impact and learn.

How do you prioritize your well-being and self-care amidst a demanding career?

This is probably the toughest question. I would say that my focus on self-care ebbs and flows. Today, I do prioritize getting sleep, building strength through exercise and walking, taking time out, and eating smartly. My friends are incredibly generous, I am the one who is least present and always traveling. They are kind and inclusive and encourage me to participate and engage and make space and hold no grudges. Most important to me is my family, they keep me grounded, are full of care. My husband and two wonderful children and my nieces and nephew who are like my children. Probably love and care are the best medicine.

What are your long-term career aspirations, and how do you see yourself evolving as a leader over the next five years?

I envision myself evolving as a leader by deepening my expertise in emerging technologies and the impact on organizations

I ENVISION MYSELF EVOLVING AS A LEADER BY DEEPENING MY EXPERTISE IN EMERGING TECHNOLOGIES AND THE IMPACT ON ORGANIZATIONS AND PEOPLE TO ENABLE TRANSFORMATIONS MORE EFFECTIVELY

and people to enable transformations more effectively. Focusing on shaping my legacy and ensuring that I create a positive path for others that is sustainable.

What advice would you give to someone just starting their career in strategy and organizational development?

We are all unfinished work. Have high expectations for yourself, strive to show up as the best version of yourself always, AND be open to learning and feedback, be kind to yourself and not overly critical.

Embrace a mindset of continuous learning by seeking new knowledge and opportunities to expand your experiences and capabilities.

Build strong, collaborative relationships with friends, colleagues, and be open to great mentors.

Understanding the strategic goals of the organizations you work with and aligning your efforts to support these objectives is crucial for driving meaningful impact.

Lastly, be prepared to adapt to changing circumstances and embrace new challenges. Flexibility and resilience are key traits in this field.

Harnessing Data & Technology for a Brighter Future

Kate Minogue, Chief Product Officer, Frekkel

Hi Kate. Tell us about your career path. What experiences have brought you here?

My early career path appeared very intentional. Having studied Mathematics and then Cognitive Science in university I entered a career in Data Science. What I loved about Data and Analytics was the opportunity to solve complex problems and to understand decisions. In hindsight, I see that these two themes have been a common thread throughout my career.

At the beginning, the problems were technical analytics projects and models and the decisions were of customers. Later, when I joined Meta/Facebook, my role involved leading a client-facing team and my perspective shifted to an industry-wide lens. Here, I helped executives leverage data to make critical decisions about budget allocation. I really enjoyed working with dynamic companies in Consumer Technology and Mobile Apps, where each day was different.

My goal is to support companies and executives to enhance their decision-making processes, understanding of how their teams execute strategies and how the behaviors and preferences of customers impact business models

Kate Minogue MBA, MSc is a consultant, business advisor and Chief Product Officer for Frekkel. A seasoned analytics leader and Data Science/AI expert, Kate is passionate about customer-centric product development and the potential to use advances in data and technology for positive impact. In her work in Meta, Kate was at the forefront of industry shifts on privacy-first marketing and consumer technology business models. She combines a unique perspective on strategy, data and the importance of people in both to understand industry problems and opportunities and drive meaningful transformation and results.

Recently, in an exclusive interview with Digital First Magazine, Kate shared her professional trajectory, insights on diversity and inclusion in tech, significant career milestone, her favorite quote, future plans, words of wisdom, and much more. The following excerpts are taken from the interview.

As Apple implemented its data privacy changes in 2020/2021, my role evolved further. I transitioned from providing technical and strategic guidance to supporting those same executives through significant industry shifts that affected operations and organisational behaviours. This new challenge allowed me to solve problems from a different angle, focusing on the decision-making processes of employees themselves.

Simultaneously, I pursued an Executive MBA, driven by my interest in the interaction between data teams, organisational dynamics, and the broader industry environment.

All of this has given me an appetite to channel my skills and experience to become a C-level executive that can offer a unique perspective and background and, ultimately, to launch my consulting and advisory offering. My goal is to support companies and executives to enhance their decision-making processes, understanding of how their teams execute strategies and how the behaviors and preferences of customers impact business models.

What was the inspiration behind establishing Frekkel? What is its mission and vision?

Marah Curtin, the CEO and Co-founder, built a successful career in Wealth management through a strong belief and focus on the power of shared knowledge and accessible advice. In recent years, she observed how rapid growth in the skincare industry had led to a lot of noise and confusion for consumers. Many struggle to navigate this overwhelming market and the scientific positioning of products and routines. Marah sought a solution for herself that would cut

As we continue to explore our interactions with social media and apps, there will be a stronger demand for positive, accountable, and beneficial technology

through individual marketing and product messaging to reveal what truly worked.

Frekkel was born, with a vision to create a world where personalised skincare is accessible to all, simplifying choices, reducing waste, and enhancing consumer confidence for a healthier, happier society. The mission is to revolutionise skincare by providing personalised, effective solutions through AI-driven technology. We will enable individuals to confidently navigate their skin choices, achieving personal goals and optimal skin health.

One of Frekkel’s founding investors and advisors introduced us because Marah wanted to bring in someone with experience in data, AI, and consumer technology. This ensures that Frekkel remains customer-centric, leveraging new technologies to genuinely benefit the users rather than adopting innovations for their own sake.

What are the three major trends do you foresee in your industry in the next 12 months?

Over the next 12 months, I predict that people will become increasingly clear about their expectations from technology both as consumers and in business. They will grow more confident in demanding that these expectations are met, seeking tangible results and practical benefits.

1. The notion of “AI for AI’s sake” will face heightened scrutiny, as will the belief that data alone is a silver bullet. People will demand to see real impact and outcomes, refusing to place any technology on a pedestal without questioning its efficacy and value.

2. Consumer technology is at a crossroads, with different generations reassessing its role in their lives. The rise in “dumb phone” adoption

We need authentic conversations, now more than ever, because many people have grown tired of DEI efforts and loud voices on the other side are seeing that as an opportunity to break through

reflects parents’ efforts to mitigate social media’s impact on their children’s development and reclaim their own time back from their screens. As we continue to explore our interactions with social media and apps, there will be a stronger demand for positive, accountable, and beneficial technology.

3. Access to skincare and health information has surged, leading to an appearance of greater scientific literacy. However, this has also resulted in a proliferation of unvetted information and misinformation. People are now seeking verifiable evidence, and learning patterns are shifting towards a more critical and discerning approach.

What are your thoughts on diversity and inclusion in your field? How important is it to have authentic conversations with leaders, professionals, and changemakers to create more acceptance across the globe?

I look at this in two contexts where my work overlaps - 1. Data and AI and 2. Consumer Tech startups and scale ups. For both, diversity and inclusion is a success, and even survival, imperative.

Data teams and products are assumed to be truthful and unbiased by their nature, but that can only be the case if there has been real diversity and sincere inclusion in their design and validation. They can be even more dangerous than no data without because people ASSUME they are unbiased and accurate and are less likely to question their output.

Startups, and Tech in general, suffer greatly from a lack of diversity in founders, technical roles and funding and each of these gaps means

we are missing a significant opportunity to build for, and benefit, a larger group.

We need authentic conversations, now more than ever, because many people have grown tired of DEI efforts and loud voices on the other side are seeing that as an opportunity to break through. Continued focus in the area has to be a key strategic priority and ideally one that exists within every other strategic pillar for businesses, or it won’t deliver real change. For that the ugly conversations have to happen with people whose comfort is under threat.

What has been your most career-defining moment that you are proud of?

While conscious that a recency bias could be at play, I have to say launching my Consulting and Advisory business and following the path of fractional C-level appointments rather than stepping into another full- time role.

The day that I launched and shared my website (kate-minogue.com) felt like a big step because rather than quietly continuing my advisory work on the side of my “real job” I put myself out there for the first time as just me, not associated with any employer brand. Wherever my career goes in future I think that decision will have given me a lot in terms of really reflecting on and identifying my own value after over a decade of describing it with job titles and company names.

This moment has also given me the opportunity to gain a variety of experiences with broader scope and responsibility than some roles in more established companies would provide. This has really accelerated my own

learning and development in a new way and one that I know will inform future career choices.

If you could have a one-hour meeting with someone famous who is alive, who would it be and why?

If I can only have one person and one hour then I choose Bozoma St. John.

I know it would be a fun hour at the very least but beyond that she exists in so many domains I’m interested in while also authentically standing for values that are important to me.

Her attitude to life, mindset and happiness are so inspiring and the boundaries she sets, publicly, about what deserves her time and energy is really something unseen elsewhere.

Not only that, but she is also completely selfmade and has a resume of employers that anyone would be jealous of. I would love to hear how she thinks about choosing and building winning companies, brands and teams.

Finally, she is about to be a Real Housewive of Beverly Hills. All of that and a Bravo star- what more could I ask for?

Is there a particular person you are grateful for who helped get you to where you are?

Warren Buffet said: “The most important decision you’ll ever make has nothing to do with your money or career - it is who you marry” And honestly it is great to hear that from a man because I think it has been the unsaid privilege of many men that their wives were keeping things afloat at home and elsewhere while they were thriving in their careers.

I feel that way about my husband, he has given me the support in all ways to be able to commit

to my career and/or studies at different points in time. Even when that meant a lot of travel or time and focus away. He has been patient and a cheerleader and I don’t take that for granted. It would be hard to identify someone else who has been by my side through so much while I have navigated the ups and downs on the way here.

How do you keep your mind healthy and stay resilient? And how do you motivate your team?

I’d be lying if I didn’t say this was a daily focus for me and I don’t always get it right.

I mentioned Reality tv already so I’d be remiss not to call it out as something I enjoy for just switching my brain off! I also love to start and finish my work day with a walk and am lucky to live right beside the sea so I have the perfect setting for that - rain or shine!

Without strong mental health we can’t be our best in our careers or lives so it is a foundation we should all invest in. I’m a big advocate for Cognitive Behavioural Therapy (CBT) and think everyone can benefit from the tools and frameworks it provides.

With my teams, I always try to instill a sense of perspective. It’s easy to get caught up in the urgency or importance of the task at hand but everything is relative and we can benefit from that reminder often. I also really try to bring humour to every role and interaction - it is the best medicine and has such a positive impact on team culture.

What is your favorite quote?

“Not everything that can be counted counts and not everything that counts can be counted”

Although the original attribution of it is unclear, some say Albert Einstein had it mounted on his wall. I love it because it works on three levels. In the very literal sense for someone who has had roles in Data science, it’s a reminder of the limitations of data. From a leadership and operations perspective it is a warning about the empiricist bias we are all prone to. Finally, on a personal level it highlights the importance of valuing the intangibles in our lives.

Where do you see yourself in the next 5 years?

I want to continue to help businesses thrive by really focusing on the intersection between people, strategy and data. I hope that I can build a portfolio of roles that will allow me to help as many companies as possible and play a part in building some great products while doing things differently.

What advice would you give to anyone starting out on their career in your industry?

In any career I think it is important to define what success looks like for you and understand why you are in the role you are in.

If you are interested In consumer tech, read a lot about the industry and other companies. This is particularly true if you are in a role focused on technical or narrow problems - it’s so important to stay connected to the bigger picture and the consumer landscape.

From early on, make a habit of asking yourself how your work connects to the “why” of your company and its customers, you will be ahead of the pack.

The Smart Sports Trainer (The Moye Group)

Innovating Training with Real-Time Feedback for Peak Performance and Consistent Results

At the age of sixteen, brimming with excitement, Shawn Moye had a lightbulb moment that would shape his entire career. He invented a product but soon faced the cold reality of limited funds. Did he give up? No. Instead, he turned to the library, devoured books on patents, and used that knowledge to file a provisional patent. This clever move bought him a year to test his idea before making a more substantial financial commitment. That year of learning and adjusting paid off. Today, Shawn’s invention is patented, manufactured, and has caught the eye of several licensing companies. Shawn’s journey from a teenage inventor to the CEO and Founder of The Moye Group is a testament to resilience and innovation.

With 18 years in operations and Kaizen training under his belt, Shawn has honed his

skills in problem-solving and business acumen. He understands that to truly meet a customer’s needs, one must first grasp what they want and then deliver it—an insight gained through relentless Customer Discovery efforts. “The first job is to give the customer not just what they want but what they didn’t know they needed,” says Shawn. His dedication to high standards and quality shines through every aspect of his work. At The Moye Group, he is committed to producing top-notch youth sports training products, utilizing technology to enhance traditional methods, and addressing the evolving needs of consumers and entrepreneurs alike. Shawn’s goal is clear: To leave a legacy for his family and make a global impact by offering superior sports training products. He’s not just focused on selling; he’s passionate about empowering youth and improving their training experiences worldwide.

Shawn Moye, CEO and Founder, The Moye Group

Shawn’s goal is clear: to leave a legacy for his family and make a global impact by offering superior sports training products

So, whether you’re a seasoned business leader or just starting, Shawn’s story is a powerful reminder that with determination, creativity, and a bit of resourcefulness, you can turn challenges into opportunities. As Shawn puts it, “Making adjustments, not excuses, is the key to progress.” Embrace this mindset, and who knows where your journey might take you.

The Story Behind The Smart Sports Trainer.

Shawn’s journey from a passionate parent to an innovator in sports training began with a simple yet profound challenge: ensuring his son received consistent and effective practice.

Shawn’s deep involvement in sports—coaching his son and witnessing the highs and lows of athletic development— drove him to create something meaningful.

When Shawn’s son first showed an interest in sports, Shawn knew the importance of consistent training, but maintaining that consistency came with a cost. “I faced a tough choice: work long hours to avoid sporadic training sessions or be there for my son’s practice and risk falling behind on bills,”

Shawn recalls. This juggling act left him with an urgent question: how could he offer his son the best training without compromising his family’s financial stability? Seeing the inconsistent performances and the impact on his son’s confidence, Shawn was frustrated by the lack of scientific tracking tools available. “It was all guesswork,” he explains, “and that was affecting his mental skills and overall motivation. Determined to find a solution, Shawn invented The Smart Sports Trainer. This tool was designed to help young athletes like his son develop consistent training habits and the mental toughness needed for success in sports like basketball and golf.

The Smart Sports Trainer is a wearable device that leverages advanced technology to monitor performance trends and provide real-time feedback. “It’s about creating muscle memory and refining skills,” Shawn explains. “The technology tracks 20+ important key performance indicators (KPIs) and offers personalized guidance to help athletes improve their accuracy, technique, speed, and endurance. I’ve built new sports training hardware and software from the ground up creating a new form of training.” Consistent training is more mental than physical straightness in young athletes’

The Smart Sports Trainer uses advanced technology to track performance trends and provide real-time feedback through the watch

muscle memory and neuro-pathways. This sports training band is worn on the wrist and is powered by 20+ motion data points. Shawn adds, “Our tracking adapts to your unique training style delivering realtime data and visual progress, immediate feedback improvements based on science, and adapts to each athlete that transforms every session into measurable progress and achievable goals needed to succeed in sports like basketball and golf.” Immediate feedback and stored data tracking are crucial for athletes to refine their motions effectively, rather than relying on delayed analysis. This better ensures that the best version of the athlete shows up for every game. This is a tool built solely to train, learn, and grow with the user rather than spending additional money on expensive accessories or cameras.

One of the significant challenges Shawn faced was finding the right partners to bring his vision to life. “I collaborated with a toy designer to develop the first version of the product. We had a contract, but he loved the idea so much that he wanted to renegotiate and be named on the patent,” Shawn shares. “I had to decline, but it highlighted an important lesson: always protect yourself and your ideas throughout the entire process.” Another was addressing the 6.8 million young athletes; this is how many young potential athletes are left on the sideline today. With little to no metrics or consistent training, progress is lost in the dark. The athlete works hard but lacks feedback and so talent fades. There is also a high cost to pay for sports training. Imagine a world where anyone has to miss out on sports training simply because it’s too expensive.

For many, the dream of consistent practice and improvement is hindered by cost and the lack of reliable tracking methods. It can lead to a decline in mental skills such as attitude, motivation, goals, and self-talk, as well as increased anxiety, among other issues. A survey of over 13,000 adolescent athletes across the country revealed that nearly 40% reported experiencing moderate to severe levels of anxiety and/or depression. Shawn, who has experienced this firsthand, understands the frustration that comes with inconsistent training and performance. As a parent, Shawn faced the same challenges.

He wanted his son to have a competitive edge but struggled with the inconsistency in training sessions. “I noticed my son’s performance fluctuating wildly,” Shawn recalls. “One game he’d be on fire, the next, he’d struggle. This inconsistency not only affected his performance but also his confidence and mental state.” The problem was clear: the lack of scientific tracking and reliable feedback makes it difficult for athletes, parents, and coaches to understand what performance issues to address with the athlete. This guesswork often led to increased frustration and undermined the athlete’s motivation. “Being consistent in your golf swing or basketball

shooting form doesn’t guarantee every shot will go in,” Shawn explains. “But it means you’re doing your best, and that consistency is key to improvement.” Shawn’s goal was to create a solution that would help young athletes maintain that crucial consistency while also building confidence and mental resilience. The Smart Sports Trainer is a tangible solution to the challenges he wanted to face head-on. It offers real-time feedback and detailed metrics, allowing athletes to track their progress accurately. “The Smart Sports Trainer accelerates skill development by shortening the learning curve,” Shawn says. “It builds confidence, endurance, and composure, ensuring that the best version of an athlete shows up for every game.” This innovative tool helps athletes become instinctive in their movements, making their form second nature. As athletes progress, the increased speed and precision become essential for higher levels of competition. The repetition and consistency in training strengthen neural pathways associated with muscle memory. This helps build confidence, endurance, composure, and trust in their skills.

As a result, the athlete will be more comfortable and at ease before, during, and after the game, knowing they have done their best. Consistent

form will become second nature, increasing speed, which is crucial as they progress in their sport. As the athlete continues to see progress, they will develop a positive attitude and high self-motivation. Sports is a universal language, and the success stories from the Olympics show how countries once considered underdogs have risen to prominence. Shawn believes everyone deserves a chance to succeed in sports. “I want to give every athlete the opportunity to reach their full potential,” he says. “With the Smart Sports Trainer, we’re breaking down barriers and making consistent, high-quality training accessible to all.”

From Feedback to Innovation Building The Smart Sports Trainer was not a solo journey for Shawn; it was a collaborative effort shaped by the voices of athletes, coaches, and parents. Shawn didn’t just create a product; he developed it through real-world feedback and countless hours of practical use. The Smart Sports Trainer has been tested extensively— through training camps, thousands of workout hours, and over 200 interviews. Shawn’s approach was simple but effective: listen to the users. “From the feedback we’ve gathered, a poor game performance often drives athletes to practice harder,” Shawn notes. “Returning to foundational training can turn setbacks into comebacks.” The faster the sport, the more important it is for techniques to become second nature. This is where The Smart Sports Trainer shines. It’s designed to keep athletes competitive by ensuring that their training is both solid and repetitive. “The value is in the knowledge and the continuous improvement,” Shawn explains. “We’re always looking for ways to help athletes train smarter and perform better.”

Coach Michael Huntington, who used the Smart Sports Trainer with his middle school boys’ team, shared some compelling feedback.

“The first day showed us a lot about the young men’s technique. Elbows were out, and shots were off,” Coach Huntington recounts. “After just a week, their shooting accuracy improved from 56% to 83%. The product helped four young men enhance their shooting effectiveness.” This kind of feedback underscores a recurring theme: practice makes perfect. Many athletes, from the ones Shawn consulted, echo the sentiment that consistent practice is key. “The good people train when no one is watching,” Shawn adds. “Our product supports this by offering real-time feedback to refine form and mechanics, building confidence, trust, and composure.”

The Smart Sports Trainer has proven to be particularly popular among younger athletes. Shawn noticed that while older kids (12 and up) were also interested, younger users seemed to engage with it more eagerly. “Older kids often want to use it during workouts, but it’s the younger ones who really get excited about the feedback,” he says. “The immediate, real-time insights help them improve their skills more effectively.” Shawn’s journey from the initial concept to a product that resonates with its users has been a learning experience. “I shifted from assuming what people wanted to truly listen to them,” he reflects. “Customer Discovery showed me there’s a clear market for our product.” Looking ahead, Shawn plans to expand The Smart Sports Trainer’s reach. “We’re aiming to branch out into other sports and develop products for more advanced players,” he reveals. His commitment to evolving the product and meeting the needs of athletes at all levels is driving him forward. By staying attuned to the needs of his users, Shawn Moye ensures that The Smart Sports Trainer continues to be a valuable tool for athletes striving to reach their full potential.

Leveraging Technology to Drive Business Performance & Customer Satisfaction

John Mankarios, Vice President of Information Technology, QInvest LLC

Hi John. Please tell us about your background and areas of expertise.

My name is John Mankarios, I have a bachelor’s degree in computer engineering from Cairo University and completed my MBA from Swiss Business School year 2020.

I am the Vice President of IT at QInvest LLC, a leading Islamic investment bank. I have over 17 years of experience in Technology field, with a strong background in Microsoft infrastructure, enterprise systems, and IT governance and sourcing.

My expertise includes digital transformation, cloud adoption, Cloud-Native Architecture,

Cyber Secuerity, AI and Microsoft products. I am also a recipient of the World CIO - Master Award years 2023 and 2024 from Global CIO Forum, and Qatar CSO 30 award presented by IDC and Foundry, recognizing my excellence and innovation in IT leadership.

I am passionate about leveraging technology to create value and enhance performance for businesses and customers.

What do you love the most about your current role?

I enjoy several aspects of my current role as Vice President of IT at QInvest LLC. I find great

I am passionate about leveraging technology to create value and enhance performance for businesses and customers

John Mankarios is a Vice President of Information Technology at QInvest, a leading private investment bank based in Qatar. He has over 17 years of solid experience in information technology, with expertise in cloud and digital transformation strategy and technology innovation. He is responsible for designing and implementing innovative solutions and best practices to enhance the efficiency, quality, and security of the company’s processes and systems. Before joining QInvest, John served as Senior System Engineer at Link Datacenter for seven years, where he focused on designing and implementing cloud solutions.

In2023,Johnwashonoredwiththeprestigious “The World CIO 200 - Master” award by Global CIO Forum. The following year, he received the sameawardforthesecondconsecutiveyearand was also recognized with Qatar CSO 30 award presented by IDC and Foundry, recognizing his excellence and innovation in IT leadership.

Recently, in an exclusive interview with Digital First Magazine, John shared his professional trajectory, insights on the three major trends in the BFSI industry to keep an eye on, significant career milestones, his favorite quotes, future plans, words of wisdom, and much more. The following excerpts are taken from the interview.

I enjoy the dynamic and impactful nature of my work, which aligns with my passion for leveraging technology to drive Operational performance

satisfaction in leading digital transformation and cloud adoption initiatives, which are crucial. I appreciate the opportunity to work with cuttingedge technologies, such as generative AI, which have significantly enhanced QInvest’s operations.

Additionally, I value the strategic aspect of my job, where I am responsible for planning the future of the company’s information technology and ensuring that current systems are effectively implemented and maintained. This role allows me to leverage my extensive expertise in IT governance, enterprise systems, and Microsoft infrastructure to create value for the business and its customers.

Overall, I enjoy the dynamic and impactful nature of my work, which aligns with my passion for leveraging technology to drive Operational performance.

What are the three major trends do you foresee in your industry in the next 12 months?

In the next 12 months, BFSI industry is likely to see several significant trends:

1- Generative AI and AI-Augmented Development

Generative AI continues to be a transformative force, with applications expanding across the BFSI industry. This includes everything from customer-facing chatbots to advanced data analysis and content creation and Investment decisions. AI-augmented development is also on the rise, enabling faster and more efficient software development processes.

2- Cloud Computing and Cloud-Native Architecture

The shift towards cloud computing is accelerating, with more businesses adopting cloud-native architectures to enhance scalability,

flexibility, and cost-efficiency. This trend is driven by the need for robust, scalable solutions that can support digital transformation initiatives.

3- Cybersecurity and AI Trust, Risk, and Security Management

As cyber threats become more sophisticated, there is an increasing focus on cybersecurity measures. AI Trust, Risk, and Security Management is emerging as a critical area, ensuring that AI systems are secure, trustworthy, and compliant with regulations. This includes continuous threat exposure management and privacy-enhancing computation.

What has been your most careerdefining moment that you are proud of?

I have many moments that I am proud of and considered as a career-defining moments, but I will focus here on 3 moments,

1- 1st moment was during my previous job at Link Datacenter, I was technically managing BSolutions product, which was a 1st of a kind in the Middle East, BSolutions is Cloud Platform whereby it offers businesses the opportunity to instantly use business applications and solutions that were usually exclusive to large enterprises.

BSolutions is SaaS (Software as a Service), which offers Hosted Dynamics CRM, Hosted SharePoint, Hosted Exchange, Hosted Unified Communications, and Hosted ERP.

2- 2nd moment was I took over my position as AVP in QInvest and became the 1st investment bank in Gulf to adopt Cloud Solutions by adopting Office 365 in year 2014.

3- Year 2019, when I first promoted to Vice President at QInvest, it was a very challenging year and my 1st year participating in decision making.

AI Trust, Risk, and Security Management is emerging as a critical area, ensuring that AI systems are secure, trustworthy, and compliant with regulations

If you could have a one-hour meeting with someone famous who is alive, who would it be and why?

That a very interesting question, and I would like really to meet Satya Nadella, the Chairman and CEO of Microsoft. Satya Nadella is known for his empathetic leadership style and his focus on innovation and growth.

But I would like to meet him to know more about his specific contributions to Microsoft, his leadership philosophy, and his several transformative changes at Microsoft since becoming CEO in 2014.

Since Nadella took over, Microsoft’s market capitalization has grown from around $314 billion to over $3 trillion1. This growth reflects the company’s successful pivot to cloud computing and AI, as well as its strategic acquisitions and cultural transformation.

Is there a particular person you are grateful for who helped get you to where you are?

Beside my family (who are my main supporter and believers), I owe a lot to 4 people in my career life,

1- Mr. Maged Michel, Head of Managed Services at LINK Datacenter, gave me the opportunity to start my career in System engineering.

2- Mr. Amr Reda, Platform Team Leader at Link Datacenter, supported me and guided me during my 1st job.

3- Mr. Sathyan Tharayil, Group Head of IT at InvestBank P.S.C, gave me the opportunity to start my 1st step in managerial and cloud journey.

4- Mr. Mohammed Taher, Head of Operation & IT at QInvest LLC, believed in me and my decisions and gave me the opportunity to grow.

Over the next five years, I envision myself growing within this organization, taking on more strategic leadership responsibilities and generating substantial technological advances

How do you keep your mind healthy and stay resilient? And how do you motivate your team?

That’s not easy, but I like to stay physically active (I go for a walk 45 minutes daily) , maintain a healthy diet, set a realistic goals, read a lot, and try to stay positive ( look at all

situations positively, and try to find the good impact in all situations)

For my team, the most important thing is to set clear goals, promote an open communication strategy, encourage and recognize the achievements, and as much as possible create a positive work environment,

What are your favorite quotes?

“Be passionate and bold. Always keep learning. You stop doing useful things if you don’t learn.”

– Satya Nadella

“When I think about my career, my successes are built on learning from failures.”

– Satya Nadella

Where do you see yourself in the next 5 years?

Over the next five years, I envision myself growing within this organization, taking on more strategic leadership responsibilities and generating substantial technological advances. I want to manage big digital transformation initiatives that are aligned with our company’s aims, notably in cloud computing and AI integration.

I also intend to hone my abilities in AI, IT governance and cybersecurity, ensuring that our solutions are not only creative but also safe and compatible with industry regulations. In addition, I am dedicated to mentoring and training the next generation of IT leaders, encouraging a culture of constant learning and cooperation.

Ultimately, my objective is to contribute to the company’s success by utilizing technology to generate value and strengthen our market competitiveness. I am enthused about the

chances that lie ahead, and I am eager to take on new challenges that will help both the firm and me grow.

What advice would you give to anyone starting out on their career in your industry?

Starting an IT career in the BFSI industry can be both exciting and challenging. Here are some pieces of advice to help navigating the journey:

1- Keep learning, as Satya Nadella said “Be passionate and bold. Always keep learning. You stop doing useful things if you don’t learn”

2- Stay updated with new technologies, The IT career is constantly evolving. Stay informed about the latest technologies and trends by reading industry blogs, attending webinars, and taking continuous education courses.

3- Be familiar with the BFSI sector and its regulations.

4- Know your sector, definitions, terminologies, and its different type of applications.

5- Developing soft skills and technical skills are crucial, but soft skills like communication, teamwork, and problem-solving are equally important.

6- Network within the industry, join professional groups, attend industry conferences, and connect with other IT professionals on platforms like LinkedIn.

7- Be Patient and wait for the opportunity, building a successful career in IT requires time and effort. Be patient, persistent, and continue to learn from your experiences and disappointments.

Creating your own path in the BFSI industry is an exciting journey that allows you to tailor your career to your passions and strengths.

Helping Customers Meet their Sustainability Goals

Denise Jack, Senior Director of Operations, HP Renew Solutions

Hi Denise. Please tell us about your background and areas of interest.

I joined the tech/repair & refurbishment industry in 1999 holding various Finance, Supply Chain and then Operations leadership roles with Flex and then Jabil Global Services. From there I moved to e-commerce and manufacturing with roles at XPO, Carrier, and then PFS Web. Most notably, I was recruited by HP last year to join Renew Solutions, which is a dream role for me and is the absolute highlight of my career.

My areas of interest include family time at the beach, spending time at the lake enjoying the water and planning fun outings with our

friends. If there is anything I’ve learned over the past few years, is that tomorrow is not promised, so we should do all the things we enjoy while we can.

What do you love the most about your current role?

As the Global Head of Operations for HP Renew Solutions, I love helping our customers achieve their sustainability targets by incorporating HP refurbished devices in their IT spend. I love the positive impact that making high quality refurbished devices has on reducing e-waste, and mostly, I’m grateful to be working with a

As the Global Head of Operations for HP Renew Solutions, I love helping our customers achieve their sustainability targets by incorporating HP refurbished devices in their IT spend

Denise Jack is a native of Ripley, Mississippi. After attending Mississippi State University, she moved to the Memphis area where she began her career first in Finance & Accounting, then moved to Supply Chain and Operations. She recently celebrated 31 years of marriage with her husband, Tommy and they have three children: Ashley, Alex and Amanda. She also cherishes and loves her dogs, Bruno and Benny, and her ‘grand dogs’ Jax and Ozzie. In her spare time, Denise loves to read and enjoys spending time with family and friends at the lake or enjoying time at the beach.

Recently, in an exclusive interview with Digital First Magazine, Denise shared her professional trajectory, insights on the most significant operational challenges facing the tech industry right now, the secret mantra behind her success, future plans, words of wisdom, and much more. The following excerpts are taken from the interview.

great team of people who collaborate and inspire each other both professionally and personally every day.

What are the most significant operational challenges the tech industry is facing right now, and how can we overcome them?

There are many challenges in the tech industry, but I will cover the top three (in my opinion): The rise in cybersecurity attacks including ransomware, phishing and data breaches pose a significant threat. By deploying enhanced security protocols, continuous monitoring and employee training, tech companies can prevent cybersecurity threats so many are facing. Talent shortages in tech also present challenges where there are skill gaps in emerging fields like AI and cybersecurity. Organizations that invest in training, partner with universities to create pipelines for talent and expand recruitment efforts to attract talent to fill those gaps will do well in this area. Lastly, evolving regulatory compliance requirements present challenges to some organizations. Investing in legal and compliance experts to stay up to date on the latest regulatory changes, having flexible systems that can adapt to regulation changes and conducting regular audits to ensure compliance are ways to address this issue.

How do you think we can address the underrepresentation of women and other marginalized groups in tech, and what actions can leaders take to create a more inclusive environment?

I’m very proud to work for HP, who is leading by example in this area with aggressive goals to drive a more diverse, equitable and inclusive

industry. HP set clear diversity goals, established inclusive policy and practices, and incorporates diversity training which has positively impacted representation of women in leadership at HP.

You were recently recognized as one of The Top 50 Women Leaders of Memphis for 2024. Our readers would love to know the secret sauce behind your success. I was fortunate to be included with this outstanding group of women in leadership in the Memphis area whom I hold in high regard. I think people would say my secret sauce includes treating people with dignity and respect, being fair and consistent in the way I lead and recognizing when to listen to my team that consists of experts in their related fields. I know that I don’t always have the correct answers and I trust my team to provide the information needed to make solid decisions.

If you could have a one-hour meeting with someone famous who is alive or dead, who would it be and why?

Amelia Earhart. I would like to understand how she overcame the barriers and skepticism

she faced as a woman in a male-dominated field. I would also like to know what advice she would offer young people interested in pursuing careers in challenging fields. Lastly, I would like to understand the circumstances surrounding her disappearance because it is such a well-known unsolved mystery!

Is there a particular person you are grateful for who helped get you to where you are?

I don’t think I could single out one person as much as recognize that throughout my career I’ve had the privilege to work for and learn from several amazing leaders who also provided coaching and mentoring. They provided invaluable guidance and insight, particularly in navigating complex issues and developing key skills. Their feedback was always constructive and encouraging, which boosted my confidence and helped me grow as a leader. Their support has had a profound impact on my career trajectory, and I am thankful for their mentorship and belief in my potential. And to pay it forward, I actively mentor and coach other women who are looking for opportunities to grow as leaders.

HP set clear diversity goals, established inclusive policy and practices, and incorporates diversity training which has positively impacted representation of women in leadership at HP

I believe that authentic leadership is about leading with integrity and sincerity, staying true to oneself, and fostering an environment where others can do the same

How do you keep your mind healthy and stay resilient? And how do you motivate your team?

Early in my career, I would often work long hours, sometimes 14-16 hours per day because the work was always there, and I thought I couldn’t work enough hours to get everything done. I’ve since learned that rest and time away from work is powerful and that being refreshed

and rested boosts my productivity. It’s the quality of work hours, not quantity that matters. So, I make sure I exercise as often as I can and get enough sleep at night so that I don’t need an alarm to wake. I also make sure that my team prioritizes their health and feels empowered to take time off to refresh when needed.

What does the term “authentic leadership” mean to you?

I believe that authentic leadership is about leading with integrity and sincerity, staying true to oneself, and fostering an environment where others can do the same. It’s a powerful approach that builds trust, drives engagement, and creates a positive impact both within and outside an organization.

Where do you see yourself in the next 5 years?

I see myself growing my career at HP, looking back on the success of Renew Solutions as a major part of HP’s business and continuing the work to bring value to our customers through multi-life devices.

Given your extensive experience, what advice would you give to aspiring leaders who aim to make a positive impact in their organizations and the industry as a whole?

I would advise aspiring leaders to volunteer to assist on or take on projects that will showcase their abilities. Don’t be afraid to step outside of their comfort zone and be willing to learn new concepts or work in a different functional area. Most of all, seek out a trusted mentor that will provide feedback and constructive advice that you can use to improve your skillset.

Want to Sell or find Investor for your Business?

Redefining Purpose and Leading with Passion

Eric Freeman, Chief Information Security Officer, QTC Management,

Inc.

Hi Eric. Please tell us about your background and areas of expertise.

I was raised in Dallas, TX. And yes, I’m very passionate about BBQ and my Dallas Cowboys. My interest in computers began in a middle school’s computer math class. My career began shortly after graduating high school in the early 90s while serving on Active Duty, in the Marine Corps. My first role in IT and Information Assurance was as a Terminal Area Security Officer, supporting Mainframe systems and applications. I was fortunate enough to have served in many roles found in your traditional IT shop but became an expert in two domains which

were Data Systems design and architecture and Network Engineering and Architecture. I retired after 21 years in the Marine Corps as a Cyber Operations Officer.

What do you love the most about your current role?

I love the mission and purpose of the CISO. It is a unique and distinct executive role responsible for fostering a “cyber-conscious” culture through outreach and education; as well as, protecting the crown jewels of the business which are the enterprise business systems and data.

Involving Cyber at the start enables a clear path to regulatory compliance; as well as facilitates the appropriate IT governance “guard-rails” for Third Party risk Management and the assurance the initiative meets industry standards

Eric Freeman, a retired Marine Corps Officer and combat veteran, served over 20 years on active duty. He has held various IT and Cyber Security leadership roles in both public and private sectors. He is the Chief Information Security Officer for Leidos QTC Health Services. Before QTC, Eric led Cybersecurity Governance, Risk, and Compliance for North America at Atos, managing regulatory and contractual oversight. Prior to Atos, he served as Deputy Director of IT Operations and Supplier Risk Management for the City of San Diego.

Recently, in an exclusive interview with Digital First Magazine, Eric shared his professional trajectory, insights on the evolution of the cybersecuritylandscape,thebestpieceofadvice he has ever received, future plans, words of wisdom, and much more.The following excerpts are taken from the interview.

According to you, how has the cybersecurity landscape changed over the last few years?

In the not-so-distant past, sound fundamental Cybersecurity design and architecture began at the enterprise perimeter firewall. The traditional perimeter of the enterprise continues to dissipate through the adoption of cloud services and a growing remote workforce capable of working from anywhere. As a result, the fundamental strategy of securing the organization has shifted from the firewall to the identity of the user or device and restricting access to applications and data.

What are some of the key components to succeeding as a CISO in today’s business environment?

While the CISO is perceived as a technical executive role, I think the fundamental keys to success as a CISO is to get to know and understand the business operations, build executive relationships, and hire technical subject matter experts to focus on 3 key areas: Risk and Compliance, Security Operations, and Architecture and Engineering.

Given your vast years of experience as a CISO leader, what are the main cyber security related challenges that executives face when it comes to embracing new technologies for their business?

The most significant challenge I have faced is that Cybersecurity executives either neglect or fail to take advantage of building a communication bridge with Business Execs to ensure Cybersecurity is involved at the inception of Technology initiatives. Involving Cyber at the start enables a clear path to regulatory compliance; as well as facilitates

the appropriate IT governance “guard-rails” for Third Party risk Management and the assurance the initiative meets industry standards.

As a leader, what approaches do you use to create a culture of experimentation and innovation within your team?

Security Engineers and Architects can be quite competitive. Being named a Subject Matter Expert by the CISO is an award with recognition that is coveted in our professional discipline. As a leader, I often reward innovation with incentives; up to and including, promotion.

What does working in cybersecurity mean on a practical level, and what kinds o f skills/personality traits are an asset in the field?

Practically speaking, cybersecurity is a very demanding discipline which is not understood by the majority of individuals outside of the profession. Conversely, it’s a profession that is filled with tons of intrinsic rewards. It’s analogous to being an insurance provider…no one thinks about how great insurance benefits are until you’ve experienced an accident. You need to be self-motivated, a catalyst for change, a life-time academic, embrace technology, and a rational, problem solver. I often remind my team that I want facts not feelings.

In your academic or work career, were there any mentors who have helped you grow along the way? What’s the best piece of advice you have ever received?

I’ve had the pleasure of being mentored by some of the greatest military officers and crisis managers on the planet. One of my greatest mentors and dear friend, retired Marine Corps

We are investing in AI-powered technologies to improve upon our existing capabilities to rapidly detect and respond to potential threats

Colonel Ross Adelman would often say to me, “Never present a problem without having at least one recommended solution.”

Where would you like to be in the next 5 years?

I’d like to see the CISO role; whether it’s me or not, continue to evolve to where I believe the role should sit within any organization and that is reporting independently to the Board or directly to the CEO as the Top Technology Executive in any organization responsible for all Technology Strategy, Governance, and Security.

Which technology are you investing in now to prepare for the future?

You can’t have a conversation today without mentioning AI. We are investing in AIpowered technologies to improve upon our existing capabilities to rapidly detect and respond to potential threats. Additionally, we’re also investing in Data Security Platforms to improve our visibility of ability to identify the user and system accessing data, monitor behavior, data flow and more.

What advice would you offer others looking to build their career in cybersecurity?

Cybersecurity is a very broad discipline with multiple domains that include roles responsible for writing policies and procedures, performing security assessments and risk management, to threat hunting and exploitation. Join a local chapter of a Cybersecurity association like ISC2, ISACA or CSA and speak with a professional who can offer insight which can help steer you on a path to success.

Leveraging Emerging Technologies to Solve Complex Problems for Clients

Tom Lawrie, Partner, Wavestone

Hi Tom. Please tell us about your background and areas of expertise. I’m a seasoned career consultant with over 13 years of expertise in advising on critical technology topics. My educational background includes a Master’s degree in Civil & Coastal Engineering and a Postgraduate degree in Business Administration from Warwick Business School. I was drawn into consulting after University and started my career in the Infrastructure and Oil & Gas sectors and later

transitioned to Financial Services, where I have focused on delivering strategic insights and solutions to optimize technology performance and drive business growth.

What do you love the most about your current role?

What I love most about my current role in the consulting sector is the dynamic intersection of working with people and staying at the forefront of technology evolution. Consulting

Consulting is inherently a people business, and I thrive on collaborating closely with my clients and colleagues to deliver impactful outcomes

Tom Lawrie is a Partner at Wavestone, a leading independent transformation consultancy with a global presence of over 5,500 consultants across 17 countries. Based in the UK, he oversees the Insurance and CIO Advisory services, blending deep technological expertise with industry insights to deliver strategic solutions for clients. Tom is renowned for his proficiency in enhancing performance and driving cost efficiencies,havingledimpactfultechnology efficiency and implementation projects for top UK banks and multinational insurers. His seasoned counsel has solidified his reputation as a trusted advisor to senior executives in the industry.

Recently, in an exclusive interview with Digital First Magazine, Tom shared his professional trajectory, insights on the rapid pace of technological advancements in the last 5 years, significant career milestone, future plans, pearls of wisdom, and much more.The following excerpts are taken from the interview.

is inherently a people business, and I thrive on collaborating closely with my clients and colleagues to deliver impactful outcomes. Simultaneously, being immersed in the rapidly evolving technology landscape keeps me engaged and inspired. It’s exciting to navigate this ever-changing environment, leveraging emerging technologies to innovate and solve complex problems for our clients. This dual focus on people and technology allows me to continuously learn and adapt, ensuring our solutions remain cutting-edge and relevant.

What are the three major trends do you foresee in your industry in the next 12 months?

Looking ahead over the next 12 months, I foresee several pivotal trends shaping our industry. Firstly, the increase in focus on further integrating climate crisis considerations into consulting services is leading to clients prioritizing sustainability and carbon footprint reduction strategies. Secondly, there is a growing demand for companies requiring consulting teams from diverse locations, working seamlessly, without geographic restrictions or conflicts of interest. At Wavestone, we have long operated under a single P&L model, facilitating agile and culturally adept solutions across borders. I have frequently work within geographically diverse teams and can see the real value it brings to our clients. Thirdly, companies will continue to adopt cutting-edge technologies thoughtfully. I see consulting firms having a big role to play in this to ensure ethical use, cybersecurity, and humancentric implementation. These trends highlight the evolving landscape where sustainability, global operational capability, and responsible technology integration drive industry evolution.

Artificial intelligence and machine learning have progressed rapidly, fundamentally altering various industries

What changes have you seen in technology, that you couldn’t have imagined 5 years ago?

Reflecting on the last five years, the pace of technological advancement has been breathtaking. Artificial intelligence and machine learning have progressed rapidly, fundamentally altering various industries. Innovations like self-driving cars, personalized medicine, and smart home technologies have become integral parts of everyday life. In the insurance sector, where my focus lies, technology has revolutionized processes such as underwriting, claims handling, and customer interactions. Looking forward, the speed of technological evolution is expected to intensify even further. Companies are now increasingly relying on consultancies such as Wavestone to navigate this rapid transformation, harnessing diverse industry insights to sustain leadership and competitiveness.

What is your leadership philosophy and how do you keep your team engaged and motivate them?

My leadership philosophy revolves around three key principles: first, staying highly engaged with clients and the industry to stay relevant and effective; second, encouraging my team to build and grow their networks for career support and industry knowledge; and third, celebrating successes while also dedicating time to learning from challenges. This approach ensures my teams remains motivated, proactive, and continuously improving, fostering a culture of growth and resilience.

What has been your most careerdefining moment that you are proud of?

My most career-defining moment was becoming a partner at Wavestone at the age of 32. This achievement was a humbling experience, made

My focus will be on supporting this growth, maintaining and deepening our strong client relationships, and helping our team expand and innovate to better meet our clients’ needs

possible by the incredible support and guidance from my colleagues. It serves as a reminder of the importance of teamwork and dedication. Every day, I am grateful for the opportunity, and it continues to motivate me to continue working hard and supporting the team in their professional growth.

How do you keep your mind healthy and stay resilient? And how do you motivate your team?

To keep my mind healthy and stay resilient, I focus on staying physically fit and finding a balance between work and personal life. Regular exercise helps me manage stress and maintain energy. I also make sure to set aside time for family, hobbies, and relaxation, recognizing the importance of a balanced life. When it comes to motivating the team, I believe in celebrating successes, no matter how small, to acknowledge their hard work and dedication.

Where do you see yourself in the next 5 years?

In the next five years, I still see myself in the consulting sector, with an ever-expanding UK team. The past seven years have seen strong growth in terms of our team size and the range of services we offer, and I believe this trend will continue. My focus will be on supporting this growth, maintaining and deepening our strong client relationships, and helping our team expand and innovate to better meet our clients’ needs.

What advice would you give to anyone starting out on their career in your industry?

My advice for anyone starting out in the consulting industry is to be confident in challenging yourself and constantly seek to learn new skills. Embrace opportunities that push you out of your comfort zone, as this is where significant growth happens. Additionally, focus on building and nurturing your professional network. Strong relationships can open doors, provide support, and offer valuable insights throughout your career.

Inspiring a New Generation of Female Leaders

Sakshi Vidur, Senior Director, Cyber Security and Data Privacy Practice, ThoughtStorm

According to you, how has cybersecurity changed over the last few years?

Let me start with a story, I was having a coffee with an industry peer who is also a CISO for a large organization. He didn’t look too good. When I asked him what was wrong, he sighed and we began to discuss the evolving challenges in cybersecurity.

Attackers are becoming more advanced every day, it’s like a constant game of cat and mouse, but the cat is getting smarter and faster. How sophisticated phishing emails have become, mimicking trusted institutions so well that even experienced users can be fooled. Just last week,

his organization dealt with a phishing attack that almost compromised sensitive data because an email appeared to come from the CEO.

Then there’s ransomware, it’s no longer just a concern for big corporations. Small businesses, local governments, and even public organizations across globally are getting hit. I recount a recent incident where a public library in Canada was targeted, leading to a significant disruption in services and a hefty ransom demand.

With everyone moving to the cloud, it’s a whole new ballgame, we have to ensure that data is protected across multiple environments, and

The challenges are daunting, but with continuous adaptation and vigilance, we can stay ahead of the threats

Sakshi Vidur is a Senior Director at Thoughtstorm Inc., specializing in cybersecurity services for public sector clients. With 22 years of experience, her career is guided by a growth mindset, emphasizing lifelong learning and leading with passion and purpose. Previously, she served as Director of IT Security and Cybersecurity Regional Leader for Asia Pacific at Yum! Brands, where she drove growth through innovative business models and digital transformations.OriginallyfromNewDelhi,India, she is grateful for the opportunity to live and work in four countries across two continents. Recently, in an exclusive interview with Digital First Magazine, Sakshi shared her professional trajectory, insights on diversity and inclusion in cybersecurity and tech, the best piece of advice she has ever received, her favorite quote, future plans, words of wisdom, and much more. The following excerpts are taken from the interview.

Authentic conversations and dedicated efforts are key to creating a more inclusive and innovative global community in cybersecurity and beyond

that’s not easy employees are now working remotely, accessing cloud services from home networks that might not be as secure as the office environment.

Adopting a zero-trust model is essential now We can’t just trust devices or users by default anymore. Everything needs to be verified continuously.

The regulations are getting stricter, GDPR, CCPA, and other frameworks are forcing us to up our game, which is good but also adds pressure. companies now need to be more transparent about their data practices and ensure they meet compliance standards, which can be a daunting task.

AI and machine learning are helping, though, they’re enhancing threat detection and automating responses, but it’s still a race against time. My team uses AI to filter out spam and phishing attempts more effectively, reducing the risk of human error.

At least awareness is growing, more companies are investing in cybersecurity training and advanced security products. It’s an uphill battle, but we’re getting better equipped to handle it.

As we finished our coffee, I couldn’t help but reflect on how cybersecurity has truly become an integral part of our daily lives, both personally and professionally. The challenges are daunting, but with continuous adaptation and vigilance, we can stay ahead of the threats.

What do you love the most about your current role?

What I love most about my current role in cybersecurity is the constant excitement and fulfillment it brings. This week started with an urgent alert about a potential breach at some

client. I quickly got to work with my team, and after a few intense hours, we managed to stop the threat. Knowing we protected sensitive information gave me a deep sense of purpose.

Later, I attended a virtual conference to learn about the latest developments in cybersecurity. This field is always evolving, which keeps my job exciting and intellectually stimulating.

I conducted a training session to educate others about cybersecurity best practices. Empowering people with knowledge and seeing their confidence grow is incredibly gratifying.

As the week ended, I reflected on our work’s impact. Our efforts help prevent breaches and protect assets, which is highly rewarding. The fast-paced nature of cybersecurity means I constantly adapt and innovate, keeping me engaged and motivated.

Each day in this role is unique and fulfilling, driven by my passion for cybersecurity and the difference we make.

What are your thoughts on diversity and inclusion in your field? How important is it to have authentic conversations with leaders, professionals, and changemakers to create more acceptance across the globe?

Diversity and inclusion are crucial in cybersecurity and technology. They bring varied perspectives and ideas, leading to more innovative solutions.

As the chairperson of the steering committee for Women in Tech at Yum! for international markets outside the US, I’ve seen firsthand how empowering women in technology roles can drive meaningful change. Leading this committee, I work to ensure women have equal opportunities, resources, and support to thrive in their careers. Authentic conversations with global

leaders are essential to create more awareness and acceptance.

At Philips, as a member of the EmpowHER mentoring program, I mentored and guided women to develop their skills and confidence. This mentorship is vital for helping women navigate their careers and overcome barriers.

Regularly speaking at global forums such as Women in Cyber Security (WiCyS), Executive Women’s Forum (EWF), Economic Times (ET), Data Security Council of India (DSCI), and NASSCOM allows me to share insights and advocate for greater inclusion. These platforms enable me to connect with other professionals, exchange ideas, and inspire action.

One of my most fulfilling roles has been facilitating the CyberShikshaa Program, a collaborative effort by Microsoft and the Data Security Council of India. This program aims to bridge the cybersecurity skill gap in India by training young women. Since April 2023, I have mentored 50 young women, equipping them with essential soft skills like communication, leadership, and teamwork, vital for success in any professional setting.

These experiences reinforce my belief that diversity and inclusion are not just ideals but necessities for progress in our field. Authentic conversations and dedicated efforts are key to creating a more inclusive and innovative global community in cybersecurity and beyond.

If you could have a one-hour meeting with someone famous who is alive or dead, who would it be and why?

If I could have a one-hour meeting with someone famous, it would be with Malala Yousafzai. Picture this: sitting across from a young woman whose courage and commitment have changed

the world. Her journey began with a simple yet powerful belief in the right to education for every girl, a mission she pursued even in the face of unimaginable danger.

Her advocacy for girls’ education, despite the risks, is profoundly inspiring. She didn’t let a life-threatening attack stop her; instead, she used it as a platform to amplify her voice and continue her fight. As the youngestever Nobel Prize laureate, Malala has not only influenced global conversations about education but has also inspired countless individuals with her resilience.

What captivates me the most is her approach to empowerment. Malala’s dedication to

uplifting young women and advocating for their rights embodies the spirit of true leadership and change. Meeting her would be an incredible opportunity to gain insights from someone whose bravery and vision have made a tangible impact on the world.

What does the term “authentic leadership” mean to you?

To me, “authentic leadership” means leading with honesty, integrity, and being true to yourself. Here’s what it looks like in practice: Authentic leadership begins with staying true to your values. At Yum!, I worked across diverse cultures in Asia Pacific—Australia, Japan,

True success is about nurturing genuine relationships where mutual respect and support thrive

Singapore, Thailand, and 23 other countries. By respecting and understanding these diverse cultures, I was able to build strong, cohesive teams. For example, when implementing new strategies, I took local customs and practices into account, which fostered a sense of unity and motivation among team members, despite the geographical and cultural differences. True success is about nurturing genuine relationships where mutual respect and support

thrive. While managing 100 franchisees, I made it a priority to communicate clearly and honestly. When a new operational change faced resistance, I addressed concerns openly and worked collaboratively to find solutions. This transparency helped in strengthening the franchisees’ commitment and trust. Being open and honest fosters trust. Managing 100 franchisees, I communicated clearly and reliably, which strengthened their commitment.

Success in the long term relies on the ability to pick yourself up, dust yourself off, and keep going

Without “failures”, “successes” would not exist.... Mistakes are purely steps, and progress is made one step at a time. Keep on walking. Acknowledging and learning from errors shows humility. I openly addressed any issues with teams and franchisees and worked on solutions together. Leading by Example: Actions should match words. I consistently demonstrated the work ethic and behavior I expected from others. Understanding and supporting team members is key. I listened to the unique challenges of teams in different regions and offered tailored support.

Authentic leadership is about being true to yourself and genuinely supporting and inspiring others.

In your academic or work career, were there any mentors who have helped you grow along the way? What’s the best piece of advice you have ever received? Yes, throughout my academic and work career, I’ve been fortunate to have several mentors who significantly contributed to my growth. One mentor, in particular, provided invaluable

advice that has shaped my approach to both work and life.

Here are the key pieces of advice I’ve received:

Embrace a Growth Mindset Early (and Often): Carol Dweck’s research on fixed and growth mindsets taught me that seeing every experience as an opportunity to improve is crucial. This mindset has been a powerful driver of success, helping me continuously adapt and grow in my career.

Life is About How Hard You Can Get Hit and Keep Moving Forward: Challenges and setbacks are inevitable. Success in the long term relies on the ability to pick yourself up, dust yourself off, and keep going. This perspective has helped me navigate difficult times and stay resilient.

No Matter How Busy You Get, Always Prioritize Your Health: I didn’t start taking my health seriously until a few years ago. Balancing a busy career with health and wellbeing is vital. Now, I feel better than I did at 20, proving that it’s never too late to prioritize your health. Your health truly is your wealth.

These pieces of advice have been instrumental in my personal and professional development, guiding me to embrace change, stay resilient, and maintain my well-being.

What is your favorite quote?

My favorite quote is “Those who keep learning will keep rising in life”- Charlie Munger

What is your secret to striking a worklife balance?

Striking a work-life balance as a working mom of two young children comes down to choosing

to “swim” rather than “sink.” Here’s how I manage it:

Be Adaptable and flexible: Change is constant, and adaptability is key. I stay flexible and adjust my plans as needed to handle both work and family responsibilities effectively.

Keep Moving Forward: I take things one step at a time, focusing on progress rather than perfection. By being like water and flowing with the changes, I make the most of every situation and continue to move forward.

Choosing to swim through the challenges helps me balance work and family life while staying resilient and positive.

Where would you like to be in the next 5 years?

I aspire to become a leading advocate for women in technology, inspiring a new generation of female leaders through my role.

On a personal level, I envision having a thriving career where I balance highimpact professional achievements with a fulfilling family life. I’ll be an example of how one can excel in their career while being a dedicated and present parent.

What advice would you offer others looking to build their career in cybersecurity?

My motivation for embracing a lifelong learners mindset is the belief that the best years of growth, learning and impact are always ahead of us. To get there, you need to keep learning (and unlearning).

Leading the Charge to Secure a Brighter Tomorrow

Annita Larissa Sciacovelli, Professor, Università degli Studi di Bari Aldo Moro, AG European Union Agency for Cybersecurity (ENISA)

Hi Annita. Can you share a little bit about yourself and how you got into cybersecurity?

I entered the complex and ever-evolving field of cybersecurity driven by my scientific curiosity. I am particularly interested in understanding the intersection between information technology and law and my job is to apply the best legal tool and best practice for a correct and ethical use of cybersecurity. These solutions are essential for national security and for the protection of business and data in digital. That’s why I

studied to become a cybersecurity specialist. I am a hybrid professional, which is exactly what private companies and governments need. I support them to comply with the requirements and obligations imposed by international, regional, and national norms and regulations.

What do you love the most about your current role?

I have a variety of roles that I deeply value. As a member of the Advisory Group for the European Union Agency for Cybersecurity (ENISA),

As a cyber legal consultant I support private companies in complying effectively to the legal requirements imposed by the European legislation and regulations

Annita Larissa Sciacovelli is Professor of International law of the University of Bari Aldo Moro(Italy),sheismemberoftheAdvisoryBoard of the European Union Agency for Cybersecurity ENISA. She is member of the Defense Innovation Office of the Chief of Defense Staff of the Italian Ministry of Defense, and member of the Cyber Security&Warfare Commission, of the Italian Society of studies on intelligence. She is Member of the Advisory Board of the International InstituteforPeace,Vienna,(Austria).Sheteaches international law at University of international studies of Rome – UNINT, Rome, and she has been awarded in Paris as “Professional Woman in Cybersecurity Europe 2023” by CEFCYSCercle des Femmes de la CyberSécurité.

Recently, in an exclusive interview with Digital First Magazine, Annita shared her professional trajectory, insights on the three cybersecurity trends to keep an eye on, the best piece of advice she has ever received, future plans, pearls of wisdom, and much more.The following excerpts are taken from the interview.

I have a unique opportunity to work on the drafting of the European Union best practice and regulations in the digital market.

In my role as a professor of international law, I teach and work on national and international projects on various cybersecurity-related topics, This includes exploring the cyber social security of smart cities and addressing legal issues related to bio-metric surveillance and the protection of civilian population in cyberwar.

As a cyber legal consultant I support private companies in complying effectively to the legal requirements imposed by the European legislation and regulations.

Additionally, I collaborate with the Italian Scientific and Cyber Police and the Center for High Studies of the Italian Ministry of Defense. In these collaborations, I focus on national security aspects of cybersecurity, applying international law to digital forensics and to the offensive and defensive approach to cyber threats and incidents. For instance, one of my last tasks is to write the section of the new Italian manual of international law on cyberoperations.

What are the three major trends do you foresee in your industry in the next 12 months?

The main future trends in cybersecurity are first the enhancement of regulatory compliance and data privacy measures. Due to the GDPR, and the adoption of similar legislation in other regions, businesses will be under more pressure to comply with data protection laws. This trend is expected to grow because companies will invest in technologies and processes that are needed to ensure compliance and protect consumer data.

The complexity and volume of cyber threats has made challenging for human analysts to respond effectively

The second trend is the increase in AIDriven Threat Detection and Response. The complexity and volume of cyber threats has made challenging for human analysts to respond effectively. Therefore, AI is becoming a critical tool in the cybersecurity arsenal because AIdriven solutions can analyze vast amounts of data to detect anomalies, identify patterns, and respond to threats quickly and accurately.

The third trend concerns data encryption and anonymization to protect personal information because we need to implement systems to monitor and report compliance with regulatory requirements

What are your thoughts on diversity and inclusion in your field? How important is it to have authentic conversations with leaders, professionals, and changemakers to create more acceptance across the globe?

Diversity and inclusion in cybersecurity are not just ethical imperatives but strategic advantages, they are essential for many reasons.

A diverse team can be a benefit because it helps to enhance problem-solving capabilities, to better understand and address global threats, and to inspire new approaches that might not emerge in a homogeneous group.

About the authentic conversations on cybersecurity with leaders, professionals, and change makers, they are important to build trust among stakeholders which is essential for effective collaboration. These conversations are fundamental to share information and organize a cooperative approach. They can lead to share best practices and coordinate joint initiatives and responses to cyber threats, that are mostly global in nature.

The meaning of leadership can change from one era to the other, how would you define the meaning of leadership today? In our dynamic and evolving landscape, leadership needs to reflect the present challenges and opportunities.

Modern cybersecurity leaders should have a visionary and strategic thinking to be able to anticipates future threats and opportunities. This means to embrace innovation, such as AI and machine learning, to have a holistic, inclusive approach and to share a culture of security awareness. In few words this approach helps to make cybersecurity a shared responsibility.

In your academic or work career, were there any mentors who have helped you grow along the way? What’s the best piece of advice you have ever received? It’s hard to mention all the people I’m grateful to for their advises and support, but together with my beloved daughters, two stand out. Years ago, Prof. Gabi Siboni, my tutor during the cybersecurity course at the University of Tel Aviv, thought me the importance of the holistic approach to cybersecurity, and Dr. Ludmila Morozova-Buss, Editor-in-chief of Top Cyber News Magazine, with her passion and tireless

Artificial Intelligence, Machine Learning and blockchain, are the technologies that are significantly enhancing cybersecurity

work, showed me that, besides technical aspects, leadership in cybersecurity is made of organizational, cultural, ethical, and human factors.

What is your secret to striking a work-life balance?

Well, it’s quite hard for me to achieve work-life balance because it is an ongoing process that requires adjustments and adapting to my work, familiar and personal circumstances.

I feel it as a dynamic and personal journey based on personal strategies. Personally, I try to plan carefully my personal activities but most of the times emergencies in my profession prevail over plans. Therefore, I care a lot about being proactive, mindful, and about my physical, mental, and emotional well-being.

What technology are you most looking forward to using more of?

Artificial Intelligence, Machine Learning and blockchain, are the technologies that are significantly enhancing cybersecurity. They are useful tools to respond to the evolving and complex cyber threat landscape. I propose these technologies to be integrate in the threat detection & response.

For instance, blockchain grants security in data sharing, identity verification, and in tamperproof logging. AI/ML enable accurate and timely detection of sophisticated attacks. Furthermore, the analysis of the trends and historical data, consent AI/ML to predict potential vulnerabilities or attack vectors; this allows the organizations to proactively strengthen their defenses.

Where would you like to be in the next 5 years?

I have many projects, just to cite two: one is to become a high-level governmental consultant

It’s very interesting and challenging to build a career in cybersecurity because of the dynamic and evolving nature of cyber domain

at European and international level. The second project is to create a Cyber School in Italy with a holistic approach which proposes the study of computer science, together with psychology, law, philosophy, geopolitics, statistics and business. It would bring unique insights into cybersecurity roles. I would like to develop talents by organizing training programs, boot-camps, and cross-training. Above all, I want to encourage diversity and inclusion and provide scholarships to students who cannot afford to pay tuition.

What advice would you offer others looking to build their career in cybersecurity?

It’s very interesting and challenging to build a career in cybersecurity because of the dynamic and evolving nature of cyber domain.

I would advice to start with a solid education in cybersecurity, computer science, and information technology with a strong holistic approach. Then I would suggest to develop an expertise in digital forensics, cryptography, penetration testing, incident response, ethical hacking, systems administration, security analysis, or threat intelligence because cybersecurity is a broad field with various specializations. But, above all I would recommend a strong focus on interdisciplinary studies, experiences, and soft skills.

Want Your Next Six-Figure Executive Job Faster? Stop Looking Immediately!

Johnny Walker, Job Seeking and Executive Career Coach at The Executive Edge

There have been three structural shifts in the executive jobseeking market, which are all stopping you from getting your next job, faster.

Pay attention to these 3 things and then fix them.

FIRST THING. The hiring manager of a six-figure executive (you), is by definition even more senior than you are. They, and you when you were in the hiring manager’s chair, have the same thing in common….

The hiring manager does not want an unsolicited sales pitch. ‘Hi, I’m great, here’s

my CV. Hire me.” (Possibly you’ve got a recruiter doing that for you too - yikes!)

When the hiring manager is in the mood to hire, they will go looking.

Until then, stop clogging up their inbox with emails they didn’t ask for, don’t want, and quite frankly, aren’t going to use.

Conclusion: The hiring manager does not want to be sold to. Instead, they want to be allowed to buy.

That’s the first thing.

SECONDLY, super big one this; is that the overwhelming majority of executive and six-figure vacancies are not advertised.

Depending on how senior you are, at least 75% and possibly as much as 90% of your target roles, are not visible to you

Johnny Walker helps six and sevenfigure executives get their ideal job, faster, for more money, using the 7-Step Executive Edge program. Johnny has had careers at companies that are FTSE 100, Nasdaq Listed, start-ups and is a founder, coach, mentor, and speaker.

Johnny has climbed the highest freestanding mountain, run a 100m race at the London Olympic Stadium in 2012, and even made the quarter-finals of the world conker championships.

If you do not get clarity about what your ideal job is you will end up interviewing for someone else’s ideal job and coming second

Depending on how senior you are, at least 75% and possibly as much as 90% of your target roles, are not visible to you.

If you try and sell yourself, you are confining yourself to 25% of the jobs market at best, which is also the bit of the jobs market that every other jobseeker can see. And is also why when you are on LinkedIn and see a vacancy you think you can do, 400 other applicants have also applied. Yuk.

Selling yourself is confining yourself to a small and highly competitive fraction of the market.

Allowing yourself to get bought opens up the entire job market including all the unadvertised roles.

And when the hiring manager buys they only choose 6 to 8 people for the shortlist. Which is a lot less competition for you. Handy.

Again, selling yourself - bad. Being bought - much much better.

That’s the second structural shift in the executive job-seeking market.

The THIRD shift is a thing called buyerseller integrity.

This is HUGE, really pay attention to this.

You might see a vacancy online and think ‘Ooh, I can do 75% of that already. I will learn the rest on the job.” and you know what? I’d back you to do just that. You’re an intelligent person, of course you will.

However, the hiring manager does not look at your profile and think, “yay, a 75% match, let’s get this person in for two hours of interviews, waste my time, and then never hire them”. No, what they are looking for is

a 90% match, 95% if they can get away with it but at least 90% match, before they will commit to time in an interview.

When the buyer, in this case the hiring manager, drives the transaction, you get a much better result. They are just more discerning about the quality of the match than you might be.

So, the corollary to that is this; If you want your ideal job and you want it faster, then you’ve got to:

1. Present a buying process, as that’s the process the hiring manager is using right now.

2. Use it to access the unadvertised jobs market as it’s where a greater quantity of vacancies are, with much much less competition and

3. (This is the important part), When the buyer buys, they are more discerning than when a seller sells and you end up in a much better-suited role.

If you can position yourself properly, then you are only going to be contacted if the hiring manager perceives you to be a 95% match to the role, which is when your interviews get a lot more interesting.

Stop selling yourself, and get bought instead.

HOW?

At a very high level, getting bought only breaks down into 4 areas.

Clarity.

I am going to say something out of the school of the blindingly obvious right now, which is this: you cannot hit a target unless you actually aim at it. If you do not get clarity about what your ideal job is you will end up interviewing for someone else’s ideal job and coming second. Or worse,

accept a job that you don’t match, and end up being unhappy.

Compelling.

Now you’ve got clarity about what your ideal job is, you need to make sure the hiring manager finds you the most attractive candidate they see. This comes from an elevator pitch called the 5 P Formula, which I have published in detail on LinkedIn, but is the most powerful way of ensuring a hiring manager gets all the critical information they need and crucially nothing else, and make a de-risked decision to interview you. Visibility.

There are four big channels to market. The first is your personal network then secondly LinkedIn, and those two channels will account for about 70% of all of your executive job-

seeking success. The remaining two channels are your CV and recruiters, who will split the remaining 30% between them. Be the most visible in these four channels and the hiring manager will see you first.

Execution.

Lastly, you will need to nail the interview, and the negotiation and deal with any postoffer risks.

When the hiring manager sees you first, and upon closer inspection likes you more, you will end up in an interview for your ideal job, the one for which you are the no-brainer hire.

All you need to do then is learn how to execute the interview and negotiation, and you win.

Executive job seeking. Faster, better, more money.