How to Increase Export Profits by Translating Your Content

Recent research compiled by the renowned Aston Business School at Aston University and the Association of Translation Companies, has indicated that SMEs that embrace translation and language capabilities are up to 30 per cent more successful with their export efforts than those who don’t.

It’s important that any successful export business utilises a range of techniques to increase awareness of their brand; whether that’s hiring people with extensive knowledge of different languages and cultures, training existing staff, or investing in high-quality translation services that understand the lay of the land in your chosen foreign territories.

that may put businesses off building an overseas business strategy.

“Much of the general advice out there focuses on ensuring that companies plant the right products in the right countries and take into account the variables of culture, customs and regulations.” says Mary.

“This advice in itself, is not wrong, of course these factors do need to be taken very seriously. However, there’s seldom any mention of increasing language capabilities. Being able to effectively communicate in different ways in your target languages may seem obvious, but it’s very often overlooked by SMEs looking to expand overseas.” in your native language and the other in a language you didn’t understand, then quite naturally you’re far more likely to buy the product in your native language.”

It’s for this reason that translation is also an important risk management tool as well. Just as you must protect and nurture your brand messaging in your domestic market, you must also do the same overseas too, to ensure that your brand goals, messaging and marketing carry over to new cultures, languages and customs.

How can Anglia Translations Ltd help you?

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Trade International trade has been the backbone of the world economy for centuries, so why are so many businesses missing out on increased trade opportunities?

Back in 2014, The British Academy’s ‘Born Global’ Project surveyed more than 400 SMEs and found that 62 per cent of non-exporters find difficulties with language barriers, and 55 per cent report issues with cultural understanding.

In addition to this, a massive 83 per cent of all SMEs surveyed reported that they used English and no other languages. This lack of foreign language skill and cultural understanding is reported to cost the UK economy up to £48bn every year.

Mary Gilbey, Managing Director of Anglia Translations Ltd, has been aiding business trading overseas for years and has an in-depth understanding of the potential roadblocks

“We’ve seen even the biggest corporations, such as KFC, Pepsi, HSBC, Pampers and many more make massive mistakes in foreign markets, simply because they failed to understand the difference in communication styles and cultural symbolism.”

Why Consider Language Capabilities?

Translation is one of the easiest and biggest wins during your export journey, because, quite simply, people trust the products and services that are put to them in their native language.

Translating materials can also be a crucial legal requirement for many countries, specifically when it comes to the packaging and the ingredients of certain products in regulated markets.

As Mary explains: “If you were looking to buy a product, and you were presented with two different options: one with packaging written

If you’re interested in moving into a global marketplace, then why not get in touch with us at www.anglia-translations.co.uk.

We have more than 30 years’ of experience in the translation sector, helping many businesses make the transition to overseas markets using our extensive experience of more than 50 different languages.

We believe that a translation agency should be an extension of your business, which is why we work closely with our clients to understand their goals and objectives before so much as translating a single word.

We also work only with the most experienced linguists, who are not only native speakers, but have the knowledge and understanding of your specific industry too.