Design portfolio 2014

Page 1

Yunting Lee fig. 1

Explorer Organizer the Bridge that Links People


01 Yunting Lee

Working Experience Teaching Assistant

Birmingham City University

Sep. 2013 - Dec. 2013

referee

- Act as a mentor and serve as a trusted advisor to students - Introduce visual and oral communication skills - Organize brainstorming workshop Graham Powell - previous MA Product Design Course Director graham@obsessionistas.co.uk

Delia Skinner - MA Interior Design Course Director Delia.Skinner@bcu.ac.uk

Industrial Designer

Xcellent Design+product - Work on various stages of office furniture development from concept trough production International Ltd. Aug. 2010 - Oct. 2011

referee

Sales & Project Manager

Detekt Technology Ltd.

Apr. 2008 - Jun. 2010

referee

Sales Assistant

Compass Asia Ltd. Jun. 2006- Mar. 2008

Development Assistant

Elanpolo Trading Ltd. Jul. 2004 - May. 2006

- Successfully launch of a new LED lighting into the market - Frequently collaborate and communicate with engineering, production and marketing teams - Inspect new samples and feedback to manufacturers - Develop and manage multiple project schedules - Participated furniture trade shows in China Ader Chen - Design Director

ader.chen@xcellent.com.tw

- Define product directions, design criteria and ensure the team deliver the outcomes which meet the design briefs and the timetable - Responsible for building and inspiring the design team of four people - Provide innovative designs and solutions to clients in the UK and Australia - Accountable for every aspect in importing 3D printers to Taiwan Dr. Peter Chiu - General Manager peter.chiu@detekt.com.tw

- Responsible for plumbing products quotation and shipping schedule control - Collaborate closely with factories in China and Taiwan - Actively source for better and cheaper suppliers for clients - Collect payment and customer feedback

- Manage athletic shoes development - Communicate on regular basis with overseas designers and in-house technicians - Cumperize paper work - Manage material and sample stocks


Apply for position Industrial Designer II

Education master Product Design Birmingham City University 2012-2013 United Kingdom bachelor International Business Feng-chia University 2000-2004 Taiwan

Computer Skills 3D

Alias

Autodesk Alias Design

Rhinoceros SolidWorks

Language Skills English

( IELTS 7.0 )

good good average average

listening speaking reading writing

Mandarin

2D Photoshop InDesign

Illustrator CorelDRAW

excellent excellent excellent excellent

( mother language )

listening speaking reading writing

Online Portfolio

http://issuu.com/connecter15/docs/design_portfolio_2014

e-mail : Skype :

connecter15@hotmail.com monica-compass

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I am a designer with both business and design backgrounds. With 4 years working experience in international trading and 3 years in product development and design, I understand the design principles, production process, project cost accountability and other financial concepts. I frequently collaborate closely with crossfunctional teams inside and external partners to create greater alignment and integration. It is essential for me to thrive on the challenge of providing innovative solutions and higher value to the clients. In addition to sell-fulfillment, I believe the power of teamwork. I enjoy being a team player and a leader. Taiwan is the place I grew up, and I am also an U.S. permanent residenct. In the past few years, I had worked in China and studied in the United Kingdom. Living in the different countries allows me to understand other cultures and to be open-minded.


Product Design

Portfolio meat chair

other projects

O'melody cup set

star light

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05

The Meat Chair

Conceptual


Domaine de Boisbuchet design workshop

Design a Dining Chair in 5 Days with

Maarten Baas

the designMeaarten Baas r of 'Smoke Chair'

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07

The Meat Chair Introduction

This was a design workshop led by the world-famous designer, Maarten Baas. Students from different countries gathered in France to design a dining chair in 5 days.

What else can a chair be?

Although 'a dining chair' seems to be a practical design project, I decided to take it as an interactive ‘narrative product’ imbued with meaning and messages. By challenging the expectations and conventions of existing products, alternative directions and product opportunities are possible.

re

ls

ia

er

at

m

inspiration from the kitchen

tableware

od roo

kitchen

Conceptual

enwa

fo

Like most of the design projects, this chair was accomplished with limited resources. The workshop was held in the countryside, and the designers were given 5 days to brainstorm and finish the models. In this case, the best places to look din for inspiration and materials were ing the nature, the ranches, and the garbage dump.

kitch

How can I make it with limited time and materials?

m

dining scenario

propotype made with wood and sponge


Domaine de Boisbuchet design workshop

The relationship between food sources and human

fig. 2

fig. 3

fig. 4

People lose track of the food sources after industrialization affects the food industry. Many children don’t recognize vegetables or animals before they are processed by supermarkets or restaurants. The alienative relationship between food and people may cause unhealthy diet and waste of food. The intention of this dining chair design is to bring people closer to food materials in order to remind them of what they are eating and to be grateful to the nature.

so what if.... meat is the seat and chopping board is the back

research in all kinds of chopping boards

a beautiful piece of wood found in the garbage

experiment with meat illustration 08


09

The Meat Chair

Final Design The person who sits on the chair is the next piece of meat to be chopped.

chopping board

meat seat presented with painted illustration on the wood

Conceptual

interview


w

Domaine de Boisbuchet design workshop

The Press

After coming back to Taiwan from France, the media were interested in my design and the experience in the workshop. One of the journalists from "Business Week" magazine interviewed me and published a three-page article about the meat chair and how we worked with Maarten Baas.

The magzine "Business Week" in Taiwan reported the meat chair. - Dec. 2007 issue 1046

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O'melody

‘ o melody musical cup set for children

Concept Working Model


Water Sound

cup set design for children

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O'melody Introduction Learning to pour water is a difficult task for most of children at their age of three. The aims of this project are : - to help children develop better motor coordination - to create pleasant learning experience of pouring water - to design a children's product which is presentable when it is not being used The Italian brand Alessi is assumed to be the client for this project. The marketing research and the design direction are tailored for Alessi’s target customers.

fig. 5

Concept Working Model


Water Sound

cup set design for children

Why Water? 1. water is vital for human body. 2. Water is one of basic row materials for purposeful play (Crosser, 2005). 3. Playing can provide opportunities for independent learning and building confidence, resilience, self-esteem and self-efficacy’ (Mollie et al., 2008).

+

20 +

6 +

3

Motor coordination

independent

confident

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15

O'melody Marketing Alessi is the assumed client in this project. The personality and the details of this product are specifically designed for Alessi’s value and brand image. The product possesses two features of Alessi, fun and sculptural. It has the fun factors for children and adults’ aesthetics for parents, therefore it can be display on the shelves instead of being hiding in the corner like other toys.

fig. 6

Fun

Sculptural

o‘melody

- 50% gift market - 65% female customers - young professionals - higher education - retail price £55 (Alberti, 2009)

User - 3 years old - able to feed themselves - can open large buttons - willing to share - average height 90cm fig. 7 fig. 8

Concept Working Model


Water Sound

Idea Generation

cup set design for children

Ideas cover from a set of toys, a single product to an attached device for existing products. All of them meet the requirement of combining pouring water with playing music and provide additional values when it is not being used. The ideas are narrowed down based on the fun factors, market, cost, and practicability. In the end, the final design is a cup with waterwheel in it, and it makes music as the waterwheel spins.

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O'melody Experiment Experiments bring the ideas drawn on paper to live. It also sparkles unexpected ideas by playing with materials. Different kinds of containers and water inventions were used to try all the possibilities and to see the relationship between the prototypes and a child manikin. In functional aspect, resistance from the waterwheel and sound effect are two major issues that need to be tested.

steel keys

Leverage Test

These experiments were to attach the cylinder to waterwheels and see how long the paddles need to be to turn the cylinder. It was found that the minimal size of the wheel should be 7cm in diameter.

Sound Test To find the best sound effect, a music box was played in different conditions such as on a piece of wood, in a tin box and attached with a metal horn.

music box in a tin box

music box held by hands

Concept Working Model

music box attached with a horn


Water Sound

cup set design for children

Ergonomics 50

approx. 590g

142

approx. 500g

122

244

162

830

185

105

Elbow flexion Shoulder abduction Source Clyde et al. 1975 The measure a child Source : Tilley (1993)

x1 x2

User Trial Three children were invited to try the prototype. The result showed that the product was very engaging to the children even though it was not finished. The trial also indicated few parts that needed to be improved.

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O'melody Final Design

The final design is a cup set for children to use at home when they are thirsty or when they want to play. There are a musical cup, a small jug, and a wood tray in the set. The waterwheel makes music when water is poured in, and then children drink from the straw.

opening on the lid ABS wheel with vacuum metalizing in silver

clear acrylic lid acrylic straw

clear acrylic cup

brass horn with vacuum metalizing in silver brass rim silicone washer

The set includes a cup, jug, and a tray

This is where children pour water in

Concept Working Model

ABS ring

Children drink water with a straw


Water Sound

cup set design for children

holes for water to flow out

Mechanism in the Waterwheel

brass support keys raised pin cylinder

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Star Light

Star LED Light

for commercial space

Concept

Prototype

Production


LED Lighting

modulized design for flexible space

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Star Light Directive Light LED technology is widely applied in our lives, but the feature of directive light has been a problem. Directive light is too harsh to eyes, and the emitted angle is limited. To solve the problem, Xcellent design team works with a technology company to develop a “light guide.� The light guide is a piece of acrylic with pattern on it to reflect the beam to where it is designed. LED chips in a bulb can be seen as the power sun, and the light guide is equal to the moon or the star that reflect gentle light.

light engine

light guide

light

Concept

ngin

ght e b = li

bul

Prototype

ED c e+L

hip

Production

ht s + lig

guide

Just like regular li the light guide can or unplugged to rep LED is inefficient.


LED Lighting

modulized design for flexible space

ight bulbs, be plugged place when

sketches for Star Light

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Star Light Modular

This is a project for commercial space, for instance, in the reception of an office and in a cafĂŠ. To adapt to different space, 6 light bulbs were designed in a module. It is very easy to add on or take off each module by manufacturers. The same module can be used for pendent, floor, and table lamp.

prototypes for Star Light

Concept

Prototype

Production


LED Lighting

modulized design for flexible space

Modular design makes it easy to alter the number of layers according to the space. The dumbbell part connects two different layers and keeps lower layer 30 degrees off from the upper one.

Minimum material is used to support the bulbs. Six identical pieces share a single mold to keep cost down. Mechanism was designed to simplifly assembling process and allow users to repair bulbs effortlessly.

26 fig. 9


27

Star Light Work with Engineers

Once the styling was finished, it was time to work closely with electrical engineers and mechanical engineers. The challenging task for the electrical engineers was the flexible modules with different numbers of LED chips. After a great deal of discussion between the design and mechanical team, the wire arrangement, assembling methods, thermo problems, and manufacture processes were settled efficiently because of team work.

Concept

Prototype

Production


LED Lighting

modulized design for flexible space

Work with Marketing Team The designers assisted the marketing department with sourcing and promotion. The cooperation made sure that all the parts not only met the budget but also matched with the design. Furthermore, the design team attended lighting trade shows to introduce the design concepts and to obtain feedbacks from potential customers.

Lighting Exhibition in Guangzhou, China

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Star Light

Concept

Prototype

Production


LED Lighting

Manufactured Products

modulized design for flexible space

shop at http://www.xcellentlighting.com/index.php 30

fig. 10


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Gallery

Flexible iPhone Speaker for Ferrari Sofa Tilting Pitcher for Children Meeting Chair Table Lamp

01 02


Other Projects 01 02 03 04 05

04 03

05

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Reference Books and PDF Documents Author

Year

Title and Source

Dr. Crosser, J.

2005

Making the most of water play

Mollie, S.

2008

Children, development and relationships

Tilley, R.

1993

The Measure of Man & Woman

Dr. Clyde, L.

1975

Strength Characteristics of U.S. Children for Product

http://www.communityplaythings.co.uk/learning-library/ access date : 04/01/2013 Collier-Macmillan published in London Wiley published in Chichester

Safety Design

The Consumer Product Safety Commision published in Michigan

2009

Alberti, A.

Cultivating innovation

McKinsey's published in Boston

Figures fig. No.

Author

Created

Title and URL

Access Date

fig. 1

Jack

2012

Brain

04/02/2014

fig. 2

N/A

N/A

Pork cut chart poster in french

23/12/2013

fig. 3

Nataleana N/A

Meat on a cutting board with a knife

23/12/2013

fig. 4

N/A

Lateral view of full skeleton with outline

23/12/2013

fig. 5

Mouton L. N/A

Little boy wiping up spilled milk with towel

13/04/2013

fig. 6

N/A

N/A

Alessi Products

03/06/2013

fig. 7

N/A

N/A

3 year old children

22/01/2014

fig. 8

N/A

N/A

N/A

22/01/2014

fig. 9

N/A

N/A

Earth and Night Sky

05/11/2013

fig.10

N/A

2012

Star Light

24/01/2014

N/A

http://simpledesktops.com/browse/desktops/ http://www.visualphotos.com/image/ http://www.123rf.com/photo_18119938 http://www.fotosearch.com/LIF115/sa404015/ http://www.visualphotos.com/image/ http://www.alessi.com http://www.shutterstock.com/ http://www.rocketswag.com/medicine/ http://homeguides.sfgate.com/ http://www.xcellentlighting.com/index.php


Thank You

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