Oregon NW Community Connection Magazine
“I got a greater response from the Oregon Community Connection than I did from radio, TV, or newspaper. I highly recommend this magazine!” Bud Thomas, Owner Oregon Horseshoe Art, Philomath There are many more. Thank you Readers, and Advertisers!
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• PHILOMATH • SEASIDE • JUNCTION CITY • VENETA • EUGENE • CORVALLIS • ASTORIA • SWEET HOME •
“We have had a very positive response from the general public and existing clients. This magazine has useful information about businesses and events.” Randy &Lynn, Owners Casey's Riverside RV Park , Westfir
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DE • PLEASANT HILL • BROOKINGS • OAKRIDGE • CRESWELL • COTTAGE GROVE • YONCALLA • DRAIN • BANDON •
"The Connection gets the word out, my business gets the results . . . This publication is great!” Brian Jones and Devin DeMarce, Owners of A-1's Ron's Stump & Tree Removal, Eugene
YOUR FREE TRAVEL GUIDE FOR NW OREGON TS & BUSIN R EVEN ES L E SE T 7 URA N I 1 W 16 NORTHWEST 20 S
“I look forward to receiving my copy of the Community Connection Magazine every three months. It is packed with personal stories on businesses that I frequent and some I did not know were out there. The layout makes it informative and fun to read from cover to cover. If you have not read one of these publications I highly recommend you do so.” Mike Skinner, Reader, Junction City
Your center for: ☆ Hunting-Blacktail deer, Elk, Bear, Cougar, Turkey ☆ Fishing-in our “backyard” ☆ Relaxing-wherever you like
Junction City circa mid-1870s
remoteoutpost@frontier.com www.remoteoutpostrv.com
We provide: • River access (Coquille River) • Laundry Room Facilities • Small general store • Propane Sales • 3 Fully furnished cabins • Extended stay area RV & Motorcoach Clubs & Snowbirds Welcome!
• COOS BAY • CHARLESTON • NORTH BEND • WALDPORT • FLORENCE • REEDSPORT • YACHATS • LINCOLN CITY • NEWPORT • TOLEDO •
www.OregonCommunityConnection.com
NW Oregon’s Quarterly Premier Business & Events Magazine
Bringing Businesses & Rural Communities Together
2017
Quarterly (Beginning Dec/Jan/Feb)
MEDIA GUIDE
Demographics T
About This Magazine
he Oregon NW Community Connection Magazine's average reader is 40+. This publication is a quarterly business and rural events magazine that has articles and events that occur in Oregon; primarily in the map you see on the last page. (It is
YOUR FREE TRAVEL GUIDE FOR NW OREGON R
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Florence Rhododendron Festival
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Daffodil Drive Festival
• COOS BAY • CHARLESTON • NORTH BEND • WALDPORT • FLORENCE • REEDSPORT • YACHATS • LINCOLN CITY • NEWPORT • TOLEDO •
www.OregonCommunityConnection.com distributed heavily within this area, lightly east of it, AND online.)
[As of September we have been delivering to an additional 100+ Good Sam locations, throughout Oregon. That distribution uses approx. 1,000 copies, the demand is likely to increase-this magazine, in its full form, is available online and I am now pursuing additional media to promote it. It will take a few of cycles to have publishable numbers.] This magazine, free to the readers, provides a wholesome format for readers and advertisers. People won't be embarrassed when someone sees this magazine on their coffee table.
Print Distribution
We circulate 10-12,000 copies to a variety of business types—restaurants, banks, doctor’s offices, hospitals, veterinary offices, libraries, grocery stores, barbershops, boutiques’, beauty shops, automotive shops, tire shops, hospitals, our advertisers, etc.—along the main streets of the rural towns. We drop 10-200 copies (the quantity dropped is based on the reader traffic).
Demographics
GENERAL OVERVIEW
ALL CITY AVERAGE
Population 126,312; Comprised of 53,233 households of which 32,851 are inside the cities listed above. All told: 23.4% are from 0-24 20.2% are from 25-44; 31.5% are from 45-64; 24.9% are 65 and older Dominant race is ‘white’ at 89.45% Median income approx. = $36,000 Gender makeup: 48.7% Male; 51.7% Female
The Number Game
• PLEASANT HILL • LOWELL • OAKRIDGE • CRESWELL • COTTAGE GROVE • YONCALLA • DRAIN • ELKTON • REEDSPORT •
• PHILOMATH • CORVALLIS • JUNCTION CITY • VENETA • EUGENE • CORVALLIS • HARRISBURG • SWEET HOME •
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Toledo, Waldport, Yachats; Linn County—Brownsville, Halsey, Harrisburg, Lebanon, and Sweet Home.
For this study, the cities are: Coos County— Coos Bay, Lakeside, North Bend; Douglas County—Drain, Elkton, Reedsport; Lane County—Creswell, Coburg,, Cottage Grove, Florence, Junction City, Oakridge, Veneta; Lincoln County—Depot Bay, Lincoln City, Newport,
The census given ‘households’, used by this Publisher, is a definitive number. Whereas ‘readers’, used by many publishers, is a subjective number. Claims of 2-5 readers per magazine are not uncommon. For this reason, our numbers are conservative.
SUMMARY
For this study, we placed 8,500 copies in the Willamette Valley and 3,500 copies on the coast. • In the valley we saturate Junction City, Harrisburg, Monroe, Coburg, Veneta, Elmira, Creswell, Cottage Grove and Oakridge—where there are 12,788 households. This was our initial 'target'. In this area we deliver approximately 6,000 copies. (6,000/12,788=46.9%) Factoring in tourists and returns, we are safe in saying that we have more than 25% saturation. • We take 2,500 copies and ‘plant’ them in the other valley communities such as Sweet Home, Pleasant Hill, Jefferson and others. • On the coast we leave 3,500 copies in the towns from Bandon to Astoria, with a primary emphasis from Charleston to Lincoln City.
Overall (when printing 11,000)
We have a 97% acceptance of our magazines (300 returns/11,000 gross). We have a 30% acceptance in our mapped area if we take 10,700 magazines, minus 1,500 for tourists = 9,200; then we divide by the gross number of 'in city' households, 32,851 (9,200/32,851) = 28% We will likely be printing 12,000 this Summer (Jun/Jul/Aug) for local & tourist demand.
Long Shelf Life
Readers take our magazine for business stories and its rural QUARTERLY event schedules. They keep it on their coffee table, often for an entire 90 days. Some readers even collect each edition. Obviously, the longer a publication stays in the home, the greater the benefit to the advertiser. Few magazines offer this value. Any ad placed in our magazine will have opportunity to be viewed repeatedly (multiple exposures) without any additional cost to the advertiser.
Bottom Line
The first objective of this magazine is to have communities
recognize and utilize the commerce within their community. The second objective is to have people from outside the community visit, and enjoy leaving a few dollars. The third objective is to show business services that may not be available in their community. The result of distributing this magazine has caused communities to have a greater awareness of themselves and that they don't have to be isolated, but can grow and share their assets.
www.OregonCommunityConnection.com • P.O. Box 729, Junction City, Oregon 97448 • 541-554-3280
Pricing and Sizing (print) Need an ad built? We can do it. Let us know your need. SIZE
Frequency 1x 4x 8x
Bleed Possible
Spot AD
Button AD
1/8 Page
Contact info
1.95W x .95H
3.87 W x 2.40 H
each pub. $60 $45 $45
each pub. $119 $99 $99
each pub. $139 $135 $129
Bleed Optional
Bleed Optional
Bleed Optional
Bleed Possible
1/4 Page
1/3 Page
Hor. 7.87 W x 2.40 H Hor. 7.87 W x 3.20 H Ver. 3.87 W x 4.73 H
Ver. 2.47W x 9.88 H
each pub. $220 $190 $185
each pub. $300 $240 $225
1/2 Page
3/4 Page
1 Page
7.87 W x 4.73 H
7.87 W x 7.23 H
7.87 W x 9.88 H
15.74 W x 9.88 H
8.85 W x 11.12 H
17.70 W x 11.12 H
each pub. $880 $740 $690
each pub. $1590 $1390 $1270
each pub. $440 $390 $375
each pub. $660 $550 $500
2 Page Spread
For premium positioning requests (i.e., inside covers/back cover/center spread) add 20%.
Spot Ad • Button Ad
•
Bleed Possible
(name on ledger and spot on map, showing business location)
(a small display ad located on map; includes name on ledger and spot on map) Advertiser may request button ads to be placed on other maps, for the above fee ($99), space available. • Display Ad (located on a page near the town requested; includes name on ledger and spot on map)
Our Print Magazine is Also Online! OregonCommunityConnection.com
• Web Link (we will link your website in the online version of this magazine; fee, $5 per issue) • Video Ad (we will place your video in the online version of this magazine; fee, $35 per issue) • Online Ad (we will place your special ad in the online version of this magazine; fee, quote per issue)
Production Schedule: Distribution Months
Sales Deadline
Art Deadline
Release Date
Dec, Jan, Feb
Oct 15
Oct 20
Last Week Nov
Mar, Apr, May
Jan 15
Jan 20
Last Week Feb
Jun, Jul, Aug
Apr 15
Apr 20
Last Week May
Sep, Oct, Nov
Jul 15
Jul 20
Last Week Aug
CALL TODAY 541-554-3280 Or Email steve@connectionspublications.com Final Checklist:
File Preparation: Supported Applications:
Before Any Files Are Sent, Please Ensure That:
Adobe Acrobat PDF - Use the PDF/X-1a:2001 option. All fonts embedded, transparencies flattened, and spot colors converted to CMYK process. Full page PDFs should _____ Ad is sized correctly (check width & height) and there is bleed be created with at least 1/8 inch bleed up to 1/4 inch maximum if bleed is used (bleed where needed for full page ads only (1/8"– 1/4"). is for full-page ads only), crop marks “checked” and Offset set to 1/8 inch (0.125”). _____ All Images and native files are CMYK (there should be no InDesign CS5 - We prefer X-1a pdf, but if you must send an InDesign file please include all native files and create outlines on all type. RGB or spot color whatsoever and no 4-color black type). Illustrator CS5 - Use EPS or PDF format (all fonts converted to PATHS). Document Color Mode should be CMYK. Colors should be process, not spot. NO SPOT COLORS (check imported logos). All raster images should be 300 dpi and converted to CMYK (via Photoshop) prior to placing in Illustrator. PhotoShop CS5 - Use CMYK or Grayscale, as .Tiff format, at 300 dpi. When converting RGB to CMYK, you can use the Photoshop settings for North America Prepress 2 for greater color accuracy when producing CMYK separations.
Unsupporated Applications and Media:
_____ All images are minimum 300 dpi resolution at finished size. _____ All linked images are embedded. _____ All text is converted to paths. Black type should be process black,
not 4-color black.
_____ If native files are used, all fonts are turned to paths (outlines) and
linked images are included.
PC-based files/fonts, PageMaker, Publisher, Freehand (Unless converted to Mac .eps), negatives, QUARKXPRESS — If using Quark, save file as a press-ready or X-1a PDF, use only 300 dpi, CMYK images. No spot colors.
_____ File name: Be sure your company name is part of the file name.
Ad Production Rates: $75 per hour Corrections to Final Art: Any corrections to final art will be subject to
Be aware that size will matter when using QR codes in your print ad design. We recommend a minimum of 3/4 inch square. There are several free QR code generators available online. Search for QR code generator. We can generate QR codes for a small fee.
production charges.
A Note about QR Codes:
www.OregonCommunityConnection.com • P.O. Box 729, Junction City, Oregon 97448 • 541-554-3280
We Are About Businesses and Community Events H
eading into its 5th year, the Oregon NW Community Connection Magazine, has been bringing rural communities together. This is a wholesome family magazine that readers and advertisers enjoy. It covers a wide range of interesting subjects—businesses and events and feature stories—in each issue. Because of the quarterly events section, readers keep this publication on their coffee table for 90 days. Therefore, you can be sure
This magazine will be seen again and again.
"WE OFFER LOW COST HIGH EXPOSURE"
So Many Choices
-Radio, TV, Newspaper, Website, Social Media, Freeway Billboard, Word-of-Mouth, Etc.Which is right for you? This magazine doesn't promise to be your entire solution BUT,
This Magazine Can Be An Important Part Of Your Solution.
If you want to grow, you need a strategy. Experiment with multiple venues. When you consider this magazine, determine your ad cost and divide by 90 days, and divide by the number of times you are shown within the publication, THEN, Factor in the 11,000+ Copies in circulation. THIS is your 'exposure' cost per day that determines your real ad cost AND, your Customer Exposure Opportunity.
"Hi, I'm the publisher, Steve Rowland. I grew up in rural Oregon-born in Eugene, raised in Scottsburg and Reedsport. I've lived in Alaska and Hawaii, and decided that Oregon is the best place for me. My experience in business is carpentry, manufacturing, publishing, graphic arts, sales, etc. I am committed to helping local businesses and communities achieve success."
We have a total of approximately 600 drop sites. We are now distributing to the entire state of Oregon.
As you can tell by looking westward of the heavy red line, we began by serving the mid-Willamette Valley to the Oregon Coast. We will spread outward and eastward, as the opportunity arises.
www.OregonCommunityConnection.com • P.O. Box 729, Junction City, Oregon 97448 • 541-554-3280