S I A FA
GROUP
BRAND MANUAL
OUR PRIMARY LOGO - PORTRAIT
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GROUP
OUR SUBSIDIARIES LOGOS
S I A FA S I A FA S I A FA
MEDIA STORE AUTO SHOP AREA STORE
OUR SECONDARY LOGO - LANDSCAPE
S I A FA GROUP SIAFA MEDIA STORE SIAFA AUTO S H O P SIAFA AREA STORE
SIGNATURE LOGO VARIATIONS: Brand Signature
Dynamic Monogram
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GROUP
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GROUP
S I A FA G R O U P BUILDING SUBTAINABLE PARTNERSHIPS
S I A FA G R O U P BUILDING SUBTAINABLE PARTNERSHIPS
S I A FA
GROUP
S I A FA G R O U P BUILDING SUBTAINABLE PARTNERSHIPS
S I A FA
GROUP
S I A FA G R O U P BUILDING SUBTAINABLE PARTNERSHIPS
EXCLUSION ZONE 2x
LOGO CREATION / DIMENSION
EXCLUSION ZONE
X
All clear space and minimum size rules ensure that the logo is clearly visible for print and web scenarios
2x
2x
2x
2x
X
S I A FA
MEDIA STORE
EXCLUSION ZONE 2x
EXCLUSION ZONE x
x 2x 4x
EXCLUSION ZONE
SIAFA GROUP
EXCLUSION ZONE x
EXCLUSION ZONE
x 2x
2X
2X
EXCLUSION ZONE
Colors (PANTONE) The Pantone and CMYK values provided can be used when printing on either coated or uncoated paper. Variations in color may occur, but try to match the Siafa Group colors as close as possible . For on-screen applications refer to the RGB Video values specified. For web applications, refer to the RGB web values specified.
Primary
Secondary
R:105 G:107 B:109
R:238 G:39 B:36
R:85 G:203 B:245
R:165 G:206 B:75
R:242 G:101 B:34
C:0 M:0 Y:0
C:0 M:97.68 Y:100 K:0
C:55.86 M:0 Y:0 K:0
C:40.39 M:0 Y:100 K:0
C:0 M:0
Grey
K:71.88
Red
L.Blue
Y.Green
Yellow
Y:100 K:0
Typography All communication should use the Myriad Pro typeface for headlines and text. The Myriad Pro family was chosen because its legibility and distinctiveness help differentiate it from the sans serif typefaces used by other companies. Myriad Pro Bold should be used for all Drop Cap messages, technical information, and call-out text. Myriad Pro should be used for most long passage of text and body copy. Both faces include a set of small capitals and text numerals for use in text. Strong, yet friendly. It helps us communicate ideas in a straight forward, confident manner. Its openness and geometry make it highly legible. And its available in several weights, allowing maximum flexibility. Note that Myriad Pro is to be used mainly for print materials; for internal documents such as Microsoft office applications, we have specified alternate typeface which is Calibri.
Corporate Font : Primary Myraid Pro
Myraid Pro ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 1234567890
Secondary Font: Calibri
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Letterhead
3.75’’
S I A FA
GROUP
These are specifications for the brand treatment and contact details on (A4) 8.5”X11” sheets:
3.75’’
1. Logo size: 1(1/2)” X 2(1/2)’’ 2. Logo distance from left edge: (1.2cm) 3. Logo distance from top edge: (1.2cm) 4. Service center name: Myriad Bold, 8pt Service center address: Myriad Regular, 5. Distance from right edge: (13.5cm) 6. Distance from edge to address (1.2cm) 7. Tagline distance (1/2 inch)‘’ Size: 8.268’’ x 11.693’’ Paper Stock Standard: Standard Stationery Stock Production Standard: Offset Lithography
Opposite the Presbyterian Church
Broad Street Monrovia, Liberia Tel: +231(0)77769800 / (0) 888349358 Web: info@siafagroupinc.com
X
3X
X X
X
1/2’’
Front View
Call Card These are specifications for the brand treatment and contact details on
Size: 3.5’’ X 2.0’’ cards 1. Logo size: 1/8” (0.31cm) 2. Logo distance from left edge: (0.47inches) 3. Logo distance from top edge: (0.47inches) 4. Name: Myriad Bold, , 10pt 5. Service center name: Myriad Bold, Legal name: 10 pts Myriad Pro Employee name: 10 pts Myriad Pro Title / phone : 9 pts Myriad Pro Address block: Myriad Pro Paper Stock: Card Stock Reproduction Standard: Offset lithography
Envelope These are specifications for the brand treatment and contact details on DL Envelopes: 1. Logo size: 1� 2. Logo distance from left edge: (0.47inches) 3. Logo distance from top edge: (0.47inches) 4. Service center name: Myriad Bold, Service center address: Myriad Pro, 8p Size: Standard official envelope Typography Legal name: 8 pts Myriad Pro Regions: 8 pts Myriad Pro Paper Stock : Standard stationery stock Reproduction standard: Offset lithography
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Employee Identification
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These are specifications for the brand treatment and contact details on ID: 1. Logo size: 1� 2. Logo distance from left edge: (1inches) 3. Logo distance from top edge: (1.5 inches) 4. Service center name: Myriad Bold, Service center address: Myriad Pro, 8p Size: Standard official ID Typography Legal name: 10 pts Myriad Pro Bd Title: 8 pts Myriad Pro
John Charuk- Siafa
Presentation Folder Spread
3.75’’
S I A FA
GROUP 3.75’’
These are specifications for the brand treatment and contact details on (A4) 8.5”X11” sheets: 1. Logo size: 1(1/2)” X 2(1/2)’’ 2. Logo distance from left edge: (0.47inches) 3. Logo distance from top edge: (0.47inches) 4. Service center name: Myriad Bold, 8pt Service center address: Myriad Regular, 5. Distance from right edge: (13.5cm) 6. Distance from edge to address (0.47inches) 7. Tagline distance (1/2 inch)‘’ Size: 8.268’’ x 11.693’’ Paper Stock Standard: Standard Stationery Stock Production Standard: Offset Lithography
Opposite the Presbyterian Church Broad Street Monrovia, Liberia Tel: +231(0)77769800 / (0) 888349358 Web: info@siafagroupinc.com X
3X
X X
X
1/2’’
X
Desktop Background
X treatment on Electronic Templates “ DESKTOP “ 1. Logo size: 7’’x10” 2. Logo distance from left edge: (2’’) 3. Logo distance from top edge: (2’’) X
Size: Standard Desktop Screen Size Typography Legal name: Myriad Pro
X
IER MFA PSRIEA GROUP I C EO E R VR SG UP
Advertising The advertising standards provide a plan for featuring graphic signatures prominently and consistently in all advertising media. In addition, they help to • unify the advertising of all Siafa Group components and so that each draws from and contributes to the strength of the Siafa Group identity • streamline and modernize the look of advertising by standardizing signature use and eliminating unnecessary or outdated graphic support elements • create synergy in advertising through consistent use of typography and photography • communicate specific attributes of high technology, dynamism, innovation, and professionalism • provide flexibility to accommodate different kinds of information and communication needs. • similar elements are carried through the subagents.
Outdoor S I A FA
1/4
GROUP
Whenever possible, outdoor advertising should relate to the print or broadcast advertising used in the locality by using the same or similar headlines and images In place of the dynamic monogram, a simple photography, shown at the top illustration may be used as graphic support, combined with the graphic signature to create an appealing oudoor advertisement.
GROW YOUR BUSINESS WITH US S I A FA GROUP GROW YOUR BUSINESS WITH US
1/4
Grow your buisness with us
Grow your buisness with us 2/4
2/4
Outdoor 1/4 AUTO SHOP
Building Sustainable Partnerships 1/4 MEDIA STORE
Building Sustainable Partnerships
MEDIA
ST RE
AUTO SHOP
Building Sustainable Partnerships
Building Sustainable Partnerships
2/4
2/4
THE
MEDIA
ST RE
2/4
1/4
THE
1/4 MEDIA STORE
2/4
Promotional Items Special promotions are often used to prompt immediate action from consumers. As a result, they need to convey more information and have more impact than a typical product sign, sales display, printed piece, ore other promotion. These guidelines help achieve the objectives of special promotions while protecting and enhancing the identity through clear, consistent communications developed according to identity program standards. Siafa Grupu special promotions present unique challenges to the designer. For example, when non Siafa Group products are used in an illustration, it is necssary to make clear that Siafa Group is sponsoring the promotion. Such challenges can be succesfully addressed by following the basic standards of the Siafa Group identity program and using simple, uncluttered layouts.
Polo & T-Shirt
Designing Polo for promotional or commemorative events, follow these guidelines:
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GROUP
GROUP
* Use a graphic signature containing one of the following:
S I A FA
GROUP
S I A FA
GROUP
Front
Back
S I A FA
GROUP
S I A FA
GROUP
S I A FA
S I A FA
MEDI A STOR E
AU TO S H O P
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S I A FA
MEDI A STOR E
AU TO S H O P
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GROUP
S I A FA
MEDIA STORE
PREMIER
AU TO S H OP
Mug
* Use a graphic signature containing one of the following: -The communicative name of the company -A promotional message such as a slogan -A combination of a communicative name and a promotional message -A generic name for a product or service Our Logo should be printed on bothsides
Tel: +231 7
F
OUA P
G R A FA OU P
SI
GR
SIA
Tear Drops
BaliFlag-(2.4m)650x2000 v
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GROUP
Single Sided Bali Flag Template Total Height with Pole - 2400mm Image Size - 650mm x 200mm place artwork in the “artwork” layer. ”guides” layer can be turned on/off as you please.
S I A FA
GROUP
Single Sided Bali Flag Template Total Height with Pole - 2400mm Image Size - 650mm x 200mm place artwork in the “artwork” layer. ”guides” layer can be turned on/off as you please.
Bleed
Bleed
Finished Size
Finished Size
650mm x 2000mm
650mm x 2000mm
Recommended
Recommended
Please keep all your logo’s and text inside this safe area.
Please keep all your logo’s and text inside this safe area.
* Don’t forget to: - Outline all fonts - Provide PMS colours - Embed all Images - Supply high resolution images (300 dpi)
* Don’t forget to: - Outline all fonts - Provide PMS colours - Embed all Images - Supply high resolution images (300 dpi)
*Banners can be supplied at 25%
*Banners can be supplied at 25%
Pullup-850x2000
Pull-Up Banner Template 850mm x 2000mm
S I A FA
GROUP
place artwork in the “artwork” layer. ”guides” layer can be turned on/off as you please.
Bleed
to be 5mm on sides and 20mm on top and 200mm on bottom for excess roll.
Banner Size
850mmx2000mm
Building Sustainable Partnerships
Recommended
to have text 20mm in from side for readability
* Don’t forget to: - Outline all fonts - Provide PMS colours - Embed all Images - Supply high resolution images (300 dpi) *Banners can be supplied at 25%
BOTTLE OPENER
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GROUP
S I A FA
GROUP
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GROUP
Mouse Pad * Use a graphic signature containing one of the following: -The communicative name of the company -A promotional message such as a slogan -A combination of a communicative name and a promotional message -A generic name for a product or service Our Logo should be printed on light gray background on the mouse pad.
T-Shirt S I A FA M E D I A S TO R E
* Use a graphic signature containing one of the following: -The communicative name of the company -A promotional message such as a slogan -A combination of a communicative name and a promotional message -A generic name for a product or service Logo on the left crest / breastline side Printed through heat transfer or sublimation method
S I A FA M E D I A S TO R E
Female Executive / Admin / Marketing Staffs
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GROUP
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Lapel Pin
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GROUP
Male Executive / Admin / Marketing Staffs
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GROUP
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GROUP
badge
SUPPORT STAFFS - Driver - Cleaner - Officer Assistant
JOHN FLOMO
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GROUP
ER
MARY ESTH
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GROUP
Operations / Technical Staff
Option one
+
+
+
+
Safety Helmet
Option two
+ Safety Helmet
+
+
+
Front
Back
S I A FA GROUP
Car Branding Top View
S I A FA GROUP Side View ( Bothsides)
Pen
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GROUP
Cooler Bag
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POSTER / FLYERS
SIGNATURE ICON The circle which is central to the meaning of our logo represents the dynamism in our company . The circle represent Siafa Group as continually pursuing to nuture and grow businesses to become market leaders. The green represent growth The red represent boldness and vibrance The yellow represent charity and warm The blue represent strenght and dependability and finally our dominant color grey represent stability and balance