Culture Guide by ConnectOne Bank

CULTURE GUIDE

VERSION 5.0

Welcome, we are excited to present ConnectOne’s FIRST culture guide. Culture is the DNA of a company. It defines the values and beliefs that are unique to an organization while laying the groundwork for further development. There is no doubt that our entrepreneurial and client first culture here at ConnectOne is the driving force behind our success and allows us to deliver AMAZING results. While our culture is at the root of our organization, it lives through each of us. It is our connection to our Clients, Communities, Shareholders and each other. It is what we believe in, and it is what we are building at ConnectOne everyday. You are a representation of ConnectOne and the responsibility to maintain our culture lies with all of you. Our Core Values, formalized by your peers, are intended to serve as guideposts to aid in your success and allows us to work in alignment. Our Core Values: Client First Sense of Urgency We Connect Make an Impact Forward Thinking Interestingly, our Core Values have not changed since the inception of the bank in 2005. However, our tremendous growth resulted in the need to ensure every CNOB employee understands these Core Values, thus our culture. To continue growing, we must have a TEAM of dedicated, hardworking employees who want to thrive in a fast paced organization devoted to delivering an AMAZING experience to our clients each and every time. Embodying the company’s culture is believing in oneself and believing that our continued success depends on all of you delivering our Core Values everyday. This Culture Guide defines our Core Values and provides information on our history and mission while providing guidance on how you can live these values as we continue to build “a better place to be.”

“Amazing isn’t something tangible, but rather a process that each one of you contribute to. It is a series of continuously moving parts that work in synchronicity to produce incredible results. Each one of you makes a direct impact on the fabric of our company and when we work together we function like a well-oiled machine.” - Frank Sorrentino III

CONTENTS MISSION STATEMENT 01 CORE VALUES 05 ABOUT US 09 BOARD OF DIRECTORS 13 VISION & STRATEGY 17 A.M.A.Z.I.N.G. 23 LEARNING LIBRARY 33

ConnectOne means we value the connections we have with our partners. Our ultimate goal is to create life-long partnerships with our clients by making sure that each day ConnectOne Bank focuses on a singular objective to be “a better place to be”.

MISSION STATEMENT ConnectOne Bank is built on a history of connecting to our clients’ needs. We understand that “little things matter” and focus on those details when providing creative financial products and customized solutions to help our clients achieve financial prosperity.

OUR OBJECTIVES OUR CLIENTS OUR COMMUNITIES OUR EMPLOYEES OUR SHAREHOLDERS

OUR COMMUNITIES To establish retail centers in communities that have a need for true community banking To be a leading corporate citizen by providing programs specifically established to address the needs of the individual communities in which we operate To create a true partnership with the people of the NJ/NY metro area and to play a role in solving some of their most critical community issues

OUR CLIENTS To protect client assets To provide the highest level of individualized client service To create innovative products designed for the needs of the communities we serve To find creative and customized solutions that address the individual financial needs and opportunities of each of our clients

OUR SHAREHOLDERS To create a bank that gives them pride in their investment To always operate with the highest level of ethics, corporate governance and transparency To develop and execute strategies designed to create strong growth and profitability

OUR EMPLOYEES To be an employer of choice by creating a work environment that fosters excellence, innovation, creativity and professional growth To challenge our employees to be the best they can be To give our employees the tools and training they need to help them fulfill their critical service mandate

CORE VALUES

CLIENT FIRST Respect and value the blue chair Little things matter Always start with a YES Protect client assets

SENSE OF URGENCY Move fast, get things done Ignite passion to action Be accessible & responsive Make it happen

WE CONNECT With clients, employees, shareholders, & the community

We are committed to each other’s success We are where you need us to be Together we’re better

MAKE AN IMPACT Own it! Add value! Leave everything better than you found it Deliver an amazingly memorable experience Perform beyond your comfort zone

FORWARD THINKING

We anticipate We ask, “what’s next?”

We plan for “what if!”

ABOUT US

HISTORY 9

JUNE 2016 JUNE 2015

Branch Transformation of Morris Ave was completed

Opened New York City Branch

MARCH 2014 Opened Newark Branch, the first no-teller bank of the company

FEBRUARY 2013 Rebranded to ConnectOne Bank

OCTOBER 2009 Reached $500 million in assets

JANUARY 2005

Founded as North Jersey Community Bank by Frank Sorrentino III, local businesses and civic leaders

DECEMBER 2016 JULY 2015

Launched Client Connection Center Internal call center

Launched ConnectOne University

JULY 2014 JUNE 2013

Merged with Union Center National Bank. Assets $3.1 Billion

Reached $1 billion in assets

FEBRUARY 2013 Completed successful IPO

OCTOBER 2006 Achieved first profitable month

BOARD OF DIRECTORS

Frank Sorrentino III

Chairman of the Board

Founder & CEO: ConnectOne Bank

Stephen Boswell

Lead Independent Director

President and CEO: Boswell Engineering Founding Organizer: ConnectOne Bank

Frank Baier | Director

EVP & CFO: Continental Grain Company Former CFO: ConnectOne Bank Former EVP and CFO: Independence Community Bank Corp.

Fredrick S. Fish | Director Managing Member & Co-Founder: Treeco Centers

Alexander Bol | Director

President & CEO: Bol Architcture

Frank Huttle III | Director

Mayor: Borough of Englewood, NJ EVP and General Counsel to Hudson Media, Inc. Founding Organizer: ConnectOne Bank

Michael Kempner | Director President and CEO: MWW Group, Inc. Founding Organizer: ConnectOne Bank

Joseph Parisi, Jr. | Director

Mayor: Borough of Englewood Cliffs, NJ President and CEO: Otterstedt Insurance Agency Founding Organizer: ConnectOne Bank

William Thompson | Director General Manager: Uniselect, USA

Harold Schecter | Director

Financial Consultant

Nicholas Minoia | Director Managing Partner: Diversified Realty Advisors

At ConnectOne Bank, we seek to create a strong corporate culture, which in turn creates a growth-oriented mindset. This environment results in success within our clients, our communities, our employees and our shareholders.

VISION & STRATEGY

WE DO THIS BY: BEING ”A BETTER PLACE TO BE” PROVIDING A UNIQUE CLIENT EXPERIENCE INSTILLING A SENSE OF URGENCY BELONGING TO A CONNECTED TEAM CREATING AN IMPACTFUL EXPERIENCE EMBRACING A CULTURE OF FORWARD THINKING

BEING “A BETTER PLACE TO BE”

Protecting bank and client assets is a top priority Offering high-quality, personal service vs. out-of-market competitors and minimizing turnover

INSTILLING A SENSE OF URGENCY Quickly executing in the underwriting and closing processes Answering clients’ concerns quickly Owning responsibility to the client

Maintaining solid asset quality through strong credit culture Utilizing our exceptional market area to grow a high-quality, loyal client base Operating with a sense of urgency culture that differentiates us from our competitors Planning and investing in scalable infrastructure for the “future of banking”

BELONGING TO A CONNECTED TEAM Refusing to have silos -- everyone works for the Company Maintaining the self-fulfilling prophecy that employees want to be at a place that has a reputation for growth

PROVIDING A UNIQUE CLIENT EXPERIENCE Universal banking team Company model based on building relationships Clients, not customers We are where clients need us to be

At ConnectOne Bank, we strive to be amazing, with a focus on building relationships and creating amazing experiences. In hopes of doing so, a group of us created an acronym for how we interact with our clients.

A M A Z I N G

AMAZING

ALWAYS DO WHAT IS NEEDED TO PROTECT CLIENT ASSETS MAKE EACH CLIENT FEEL SPECIAL BY KEEPING PROMISES ACKNOWLEDGE EACH CLIENT WITH AN AMAZING GREETING ZERO IN ON CLIENT NEEDS IMPACT THE CLIENTâ&#x20AC;&#x2122;S MOOD AND INVEST IN THE CLIENT NEVER SAY NO ON YOUR OWN; IT TAKES TWO GO THE EXTRA MILE; ALWAYS OVER-DELIVER

WAYS TO AMAZE PRINCIPLES INTERACTIONS EXPERIENCES PHONE CALLS EMAILS EMPLOYEES

AMAZING INTERACTIONS WHEN A CLIENT ENTERS

JACK MCGOWAN

AMAZING PRINCIPLES

Employee since March 1996

Never say “next” At a teller station: Acknowledge immediately with a greeting, using name if known At a desk: Smile, stand up, come around the desk, introduce yourself and ask for the client’s name Ask, “How may I help you?” Extend your hand to the customer and give a firm handshake Pull out the chair and ask them to please have a seat Offer coffee, tea, hot chocolate and/or water

Having worked for many years in various areas of banking and for several banks, I’ve found a “refreshing” return

Remember that you are an extension of the Bank Be mindful of how you present yourself

to banking the old-fashioned way; that being, doing your best to service your clients

IT TAKES TWO TO SAY NO

When saying no, please check with a manager Always offer an alternative option Bump it up

and experiencing a true team concept. For the first time in a long time, I look forward to coming to work. I care again.

PROTECT THE BRAND

DURING A CONVERSATION

Always use CNOB pens Place pen holder and mint jar on desk with logo facing the client Follow the Brand Guidelines Adhere to the dress code

Find out the client’s name and use it at least twice Gather the client’s e-mail address Suggest that the client follows CNOB on Facebook and Twitter

SUNSET RULE

Always respond to a message within 24 hours of receiving it or before you leave for the day (whichever comes sooner)

EMPOWER YOUR STAFF

Create Leaders in the organization Encourage decision making Take (acceptable) risks/innovate

BE IN THE MOMENT

The client should have your full attention Listen for clues that help you tap into your client’s emotional needs

KRISTEN PATTERSON Employee since July 2011

ConnectOne Bank is “a better place to be” because ConnectOne Bank cares. This is a true team environment where we cheer each other on and celebrate the successes of others! From the

Educate the client about the following services: Instant Issue Debit Card Online Banking Direct Deposit E-Statement Mobile banking

CLOSING “(Client name), is there anything else I may help you with today?” “Thank you for ‘connecting’ with us.” and “Have a great day.”

Executive Level to the Retail Level,

SECURITY IS PRIORITY

If you see something, say something Doing nothing is not an option

we are made to feel appreciated and noticed, and there is just no better feeling than that.

AMAZING PHONE CALLS DENISE SERHAN

Employee since September 2005

AMAZING EXPERIENCE IT‘S A TEAM EFFORT

Always answer within 3 rings.

I love that all levels of the Bank work together for a quick resolution to satisfy our client

GREETING

base. Everyone wants the same goal.

“Thank you for calling ConnectOne Bank. (Employee name) speaking, how may I help you?”

LEAVE THEM WANTING MORE ALWAYS BE ENGAGING

CONVERSING

MAKE IT MEMORABLE

Ask for the client’s name and use his or her name at least 2x.

TRANSFERRING Always perform a warm transfer We care, so never leave the clients hanging.

AMAZING EMAILS

CLOSING

INTERNAL CONVERSATIONS -Review for spelling and grammar -Be mindful emails can be forwarded -Do not disclose personal information -Know your audience -Keep it simple and professional -Follow-up and follow-through are key

“Is there anything else I may help you with today, (Client’s name)?” “Thank you for ‘connecting’ with us.” MARK CARDONE Employee since August 2001

ConnectOne Bank is a better place to be, one, for its clients because they are ensured of

OUT OF OFFICE NOTICE Utilize the following format: “I will be out of the office from <Day> <Date> until <Day> <Date>. If you need immediate assistance, please contact <name of employee who is covering you> at <Phone number with extension> or <email address>. Otherwise, I will respond to your message when I return. Thank you.”

having access to a Senior and Executive management team that truly wants to provide the best possible financial solutions and guidance to them and

TAKING A MESSAGE If we need to take a message from a client be sure to collect the following: -Name (ask for the spelling) -Phone Number -Brief summary of what the call is in reference to -Prior to disconnecting, reconfirm this information with the client

secondly, for its employees in that the Bank provides a venue in which each of us can reach our greatest professional potential as we are afforded the freedom and support by Executive management to do so.

VOICEMAIL GREETING Thank you for calling ConnectOne Bank you have reached <state your name, first and last>. Please leave your name and number and I will return your call as soon as possible.” *This message is to be used for both the desk phone and bank issued cell phone.

AMAZING RESOURCES

AMAZING EMPLOYEES We are always looking for amazing stories about how you or your co-workers are doing amazing things for clients or each other Please share them with us at culture@cnob.com

LAURA MARCAZO

No one means more to us than you, which is why we’ve started ConnectOne University, which opened its doors in July 2015. Investing in our people is a top priority. After all, you are part of the team that “makes an impact” by creating lasting relationships with our clients.

Employee since April 2012

ConnectOne Bank is a better place to be because my clients

SEEKING TO AMAZE YOU Team building events Free snacks and drinks provided in Englewood Cliffs & Union Corporate

are more than just clients, they’re friends. I genuinely enjoy interacting with our clients. They see that I care and I know they care too.

Potlucks, Ice Cream & Hot Dog Days are just some of the various food days

WAYS TO STAY CONNECTED

Employee appreciation days

facebook.com/ConnectOneBank

Halloween contests & other themed dress up days for charity and sporting events Chances to participate in fun events and contests to win prizes, ice sculpting, corn mazes, after-hour happy hours, and team dinners and lunches Cash in on your ideas Is there anything that you think can be improved or streamlined? Make a suggestion and offer a solution using the form that can be found on the Connection Center. If we implement your suggestion, you will be awarded $$$

“

@ConnectOneBank @connectonebank ANTONIO DEI MEDICI Employee since September 2014

info@cnob.com

The definition of better is “of superior quality or excellence”. I feel that is as viable a reason as any to feel empowered about where I work everyday. This company allows you to be yourself and develop into who you will become in the future.

EMPLOYEE REFERRALS We value your opinions which is why we will give you $1,000 for a non-officer referral and $2,000 for an officer referral

UN-AMAZING PHRASES UN-AMAZING ATTITUDES Robots Bottlenecking Being afraid to take the risk when making decisions Neglecting one’s appearance (remember, you represent our corporate identity) Thinking that Frank is the most important person in the organization

“No” “I don’t know” “That’s not my job” “Calm down” “I’m busy right now” “Call me back” “That’s not my fault” “You need to talk to my supervisor” “You want it by when?” “That’s not our policy”

UN-AMAZING ACTIONS Making the client wait Not answering the phone within 3 rings Not saying “Please” or “Thank You”

UN-AMAZING FAULTS

Speaking loudly or condescendingly

It’s the computer’s fault

Poor handshake

It’s my colleague’s fault

Not giving the client your complete attention

It’s the manager’s fault It’s our bank’s system fault It’s the government’s fault

Own your career path. Everyone here is a leader and we empower our employees to manage their own career path. Our senior management team has suggested a few books to supplement your career growth.

LEARNING LIBRARY

Thinking, Fast and Slow The New Gold Standard

By: Joseph A. Michelli “When it comes to refined service and exquisite hospitality, one name stands high above the rest: The Ritz-Carlton Hotel Company. With ceaseless attention to every luxurious detail, the company has set the bar for creating memorable customer experiences in world-class settings. Now, for the first time, the leadership secrets behind the company’s extraordinary success are revealed.”

By: Daniel Kahneman

“Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives--and how we can use different techniques to guard against the mental glitches that often get us into trouble.”

The Go Giver

Good to Great By: Jim Collins

“Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?”

By: Bob Burg & John David Mann “The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.”

In Search of Excellence By: Tom Peters & Robert Waterman

Start With Why

By: Simon Sinek In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it’s the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

“Based on a study of forty-three of America’s best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profitmaximizing practices -- that made these organizations successful.”

Any book by Malcolm Gladwell Outliers: The Story of Success Blink: The Power of Thinking Without Thinking The Tipping Point: How Little Things Can Make a Big Difference David and Goliath What the Dog Saw and Other Adventures

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