Brand Research German clothing brand s.Oliver have been making clothes since 1969, this year celebrating there 50th anniversary. Through the years s.Oliver have expanded becoming an inclusive place to shop. The brand caters for all ages, genders and occasions. s.Oliver womenswear focus on simple shapes with a comfortable fit. They put emphasis on print,embellishment and colour to brighten a simple wardrobe. They are classic, simple and timeless.
The Consumer For women who seek comfort through silhouette and a relaxed fit for there busy day to day life. Pops of print and colour liven up a wardrobe built for comfort. The s.Oliver consumer seek’s convinience which she can find within her favourite brand, from workwear to loungerwer, the brand accomodate for the consumers 24 hour day.
“I will not be another flower, picked for my beauty and left to die. I will be wild, difficult to find, and impossible to forget� - Erin Van Vuren
The Muse // 24 Hour Day She wakes up surrounded by floral filled landscapes and greenary. She feeds the animals and walks to an area she see’s fit to paint. Long walks back picking wild flowers along the way, taking in the fresh air and her surroundings. She then jumps on her bike with her basket full to the brim of fresh flowers ready to give to her friends. As the day draws in she paints from her garden studio. With an active lifestlye she needs a loose, comfortable wardrobe that also complements her nature filled surroundings. Timeless pieces with a point of difference is important for her.
Flora impressions // Summer Renaissance “ A detailed story told through ancient architecture and romantic florals. Prints depicting landscapes and florals through loose brush strokes, blurs and gradients�
Summer Renaissance
// Better Basics // The New Casual
A detailed story told through ancient architecture and romantic florals .Still rooted in practicality basics take a more experimental approach, shaking up traditions so that looks can carry from day to night
Flora impressions // Print “Electric pastels, prints depicting landscapes and florals through loose brush strokes, blurs and gradients�
Colour Board Fresh punchy tones to complement the use of feminine floral prints.The bright and softer tones modernise an aesthetic usually associated with dark atmospheric pallettes often associated with old master paintings
Botanical collage using vintage florals to inspire print design and capture the project mood.
Branding Ideas
Sampling
Sampling
Initial idea’s for print and colour choice. Print development on garments to gauge an idea of print placement and size.
Dress with slit down front to free movement during bike rides,layered over a high neck tee. Pockets on belt for easy storage on the go. Gold S.oliver embroidered label on pocket and side seam to celebrate 50 years.
Samples of paintings for print and patterned knitwear.
Print development- Using paintings of bugs to create digital prints then developing this idea on garments, testing different variations of prints, placement and scale. Gold branding to celebrate 50th anniversary.
Knitwear samples// Sampling patternsin knitwear inspired by print development.Sanpling various flowerpatterns and colour ways.
Knitwear Development Developing knitwear samples, trialling samples on garments
T-shirt development // Trialling my own prints on basic tee’s with S.oliver branding.
Print Development
Connie Curtis
Design Development
Developing placement of hand painted prints,
Developing placement of S.oliver branding, Gold to represent 50th anniversary. Logo embroidered onto garment // logo embroidered onto cotton tag.
Using a variation of pleats and panel placement to create a softer, feminine feel to the garment. Adding sportswear detailing to create a more modern, werable look that fits my consumer’s active day.
Outerwear- Looking at colour, print and silhouette, Adding something heavier to my consumer’s everyday wardrobe.
Off shoulder dress layered over a casual shirt for a softermore ‘laid back’ feel tomatch the personality and needs of my muse. Trialling contrasting prints.
Fabric Board
Printed polyester woven fabric, cami straps, faux leather belt and pockets.
Gold embroidered label on collar back, embroidered logo underneath cut out.
Rib knit sleeves
100% cotton t-shirt dress/ nude with panel of print.
Range Plan