Sophomore Portfolio Review 2019 by Connie Han

CONNIE HAN conhan@pdx.edu PSU ID #: 942695523

TABLES OF CONTENT 1

BOOKLET PUBLICATION Pioneering the Square ART 200

BOOK ILLUSTRATION Autumn

ART 224

CARD SET Heritage Trees ART 200

MOVIE POSTER Blade Runner 2049 ART 121

TYPE SPECIMEN Futura

ART 254

BEVERAGE PACKAGING Releaf Tea ART 225

CHOCOLATE PACKAGING Kokoa

ART 254

Project 1 // Pioneering the Square

BOOKLET PUBLICATION Pioneering the Square ART 200

AUDIENCE This booklet publication talks about the history of what we know as ‘Portland’s Living Room’ otherwise known as Pioneer Courthouse Square, and how it came to be. This booklet can be used as a coffee table read and can be found at cafes or waiting area. SOLUTIONS Adelle Sans and Embury Text were the two typefaces that I decided to pair with to accomplish a clean and sleek look for the booklet. Embury Text was used for the body text to make an easy eye-flow for the readers whereas Adelle Sans was more used for the headers and the use of hierarchy with the body text. I limited my colors to the two most relevant colors that I believed best represents the Pioneer Courthouse Square.

Project 2 // Autumn

BOOK ILLUSTRATION Autumn

ART 224

AUDIENCE This is an illustrative book geared towards children who enjoy reading fairytales and folklore. Taken place during the Joseon Dynasty in South Korea, two sisters run away from their village to escape the hardships under the rules of an unfair king and seek freedom. SOLUTIONS Fun color palette to play around with to challenge myself with color limitations, along with consistent elements to keep the story going. Illustrations are done with stipple shadings and the use of pen tool and tablet.

Project 3 // Heritage Tree

CARD SET Heritage Tree ART 200

AUDIENCE Oregon is known its nature, flowers, and trees but how well do we know them? These cards are for those who want to learn and read detailed informations about the flowers around Oregonâ&#x20AC;&#x2122;s heritaged trees, any interesting facts and origins of their name, and where you can find them. SOLUTIONS For this card set project, I illustrated three flowers that I found to be interesting and challenging as I worked to resemble them. Using hierachy played an important part of the process to make sure theyâ&#x20AC;&#x2122;re easy to follow for the reader and helps aid eyeflow to indulge information.

Project 4 // Blade Runner 2049

MOVIE POSTER Blade Runner 2049 ART 121

AUDIENCE Graphic design and illustrations are everywhere, including movie posters. Movie goers will be able to see this Blade Runner 2049 movie poster at their nearest theaters and fan conventions. SOLUTIONS For this movie poster, I played around with an aesthetically fitting triadic colors that has been consistent throughout the movie and their cyberpunk element. Joi has been featured on the poster in a vector illustration version. Type treatment has been applied to the movie title, giving off the feeling of a moirĂŠ pattern that people see on the screen of their technology.

Project 5 // Futura

Type Specimen Futura

ART 254

AUDIENCE An informative and folded type specimen poster that explains all about the typeface Futura along with its anatomy, glyphs, numbers, and characters. SOLUTIONS Futura is a geometric typeface so an idea came to mind to add geometric elements to this poster. I picked a combo color of navy blue and fuschia are a color pair. A grid layout has been heavily dependant and used throughout designing this poster to showcase as much information associated with Futura.

Project 5 // Futura

Project 6 // Releaf Tea

Beverage Packaging Releaf Tea ART 225

AUDIENCE This tea brand is targeted for people who enjoy drinking tea and the benefits of CBD. Having a nice refreshing beverage while also getting the CBD effects, a two in one drink. Our audience is for people who are having pain in their body and want a natural remedy to help minimize that pain. This earth given treat benefits the consumer through tea with CBD remedy. SOLUTIONS This was a group project done with my classmate, Jenny Wong. It was the first time we did a collaboration project but it taught us a lot about what we need to expect should there ever be a time in the future where weâ&#x20AC;&#x2122;ll come across a project like it. We wanted to go for a clean and minimalistic design, worked on a lot of type studies and wordmarks, and chose the illustration focus to showcase the flavor of the beverage.

Project 6 // Releaf Tea - Process Book

PROCESS BOOK Releaf Tea

MOODBOARDS

COLOR

REL

SKETCHES

TYPE STUDIES

Mr Eaves XL San OT Bold 14pt

ABCDEFGHIJKLM NOPQRSTUVWXY Z0123456789

Proxima Nova Regular 14pt

ABCDEFGHIJK LMNOPQRSTU VWXYZ012345 6789

Novecento slab Bold 14pt Miller Display Roman 14pt

ABCDEFGHIJKLMNOPQRSTUV WXYZ0123456789 Proxima Nova Regular 14pt

ABCDEFGHIJK LMNOPQRSTU VWXYZ012345 6789

ABCDEFGHIJK LMNOPQRSTU VWXYZ0123456 789

Le Monde Livre Std Bold 14pt

ABCDEFGHIJ KLMNOPQRST UVWXYZ01234 56789

Corporate A Medium 14pt

ABCDEFGHIJKL MNOPQRSTUV WXYZ01234567 89 16

Project 6 // Releaf Tea - Process Book

ROUND 1

releaf

EAF

RELEAF TEA inf used with CB D

INFUSED WITH CBD

tea infused with CBD

RELEAF tea infused with CBD

releaf tea infused with CBD

releaf

INFUSED WITH CBD

Calories 2 % Daily Value* Total Fat 0 g 0% Saturated fat 0 g 0% Polyunsaturated fat 0 g 0% Monounsaturated fat 0 g 0% Cholesterol 0 mg 0% Sodium 10 mg 0% Potassium 43 mg 1% Total Carbohydrate 0.4 g 0% Dietary fiber 0 g 0% Sugar 0 g 0% Protein 0.1 g 0% Caffeine 26 mg 0% Vitamin A 0% Vitamin C 0% Calcium 0% Iron 0% Vitamin D 0% Vitamin B-6 0% Cobalamin 0% Magnesium 1%

tea infused with CBD

Nutrition Facts

Calories 2

% Daily Value* Total Fat 0 g 0% Saturated fat 0 g 0% Polyunsaturated fat 0 g 0% Monounsaturated fat 0 g 0% Cholesterol 0 mg 0% Sodium 10 mg 0% Potassium 43 mg 1% Total Carbohydrate 0.4 g 0% Dietary fiber 0 g 0% Sugar 0 g 0% Protein 0.1 g 0% Caffeine 26 mg 0% Vitamin A 0% Vitamin C 0% Calcium 0% Iron 0% Vitamin D 0% Vitamin B-6 0% Cobalamin 0% Magnesium 1%

ROUND 2 AF TEA RELE

AF TEA RELE

AF RELE TEA blueberry

BLACKBERRY

EAF TEA REL

INFUSED WITH CBD

blueberry

EAF TEA REL raspberry

blueberry blueberry

AF RELE TEA

EAF TEA REL

INFUSED WITH CBD

BL ACKBERRY

EAF TEA REL

blu e be rry

blueberry blueberry

RELEAF TEA

AF TEA RELE

AF RELE TEA

AF TEA RELE

INFUSED WITH CBD

BLACKBERRY

blueberry

EAF TEA REL

INFUSED WITH CBD

BLACKBERRY

AF TEA RELE

EAF TEA REL

blueberry

AF TEA RELE

AF RELE TEA

EAF TEA REL

AF RELE TEA

blueberry

e b lu

b lu e

AF TEA RELE INFUSED WITH CBD

INFUSED WITH CBD

BLACKBERRY

r a s p b e rr y

INFUSED WITH CBD

BLACKBERRY

AF TEA RELE

INFUSED WITH CBD

BLACKBERRY

BL ACKBERRY

raspberry

INFUSED WITH CBD

RASPBERRY

BLUEBERRY

GINGER

GREEN

PEACH

BLACKBERRY

EAF TEA REL

raspberry

EAF TEA REL

blueberry

EAF TEA REL

ginger

AF TEA RELE

green

EAF TEA REL

peach

AF TEA RELE

blackberry

Project 6 // Releaf Tea - Process Book

ROUND 3

AF TEA RELE

raspberry

EAF TEA REL

blueberry

AF TEA RELE

INFUSED WITH CBD

RASPBERRY

INFUSED WITH CBD

RASPBERRY

peach

EAF TEA REL

AF TEA RELE

ginger

green

blackberry

INFUSED WITH CBD

RASPBERRY

INFUSED WITH CBD

RASPBERRY

INFUSED WITH CBD

INFUSED WITH CBD INFUSED WITH CBD

RASPBERRY

INFUSED WITH CBD

RASPBERRY

INFUSED WITH CBD

RASPBERRY

BLUEBERRY

GINGER

GREEN

PEACH

RASPBERRY

INFUSED WITH CBD

RASPBERRY

INFUSED WITH CBD

RASPBERRY

INFUSED WITH CBD

BLACKBERRY

INFUSED WITH CBD

RASPBERRY

BLUEBERRY

GINGER

GREEN

PEACH

BLACKBERRY

AF TEA RELE

EAF TEA REL

AF TEA RELE

raspberry

blueberry

ginger

green

peach

blackberry

ROUND 3

AF TEA RELE

peach

blueberry

ginger

AF TEA RELE

green

raspberry

blackberry

TESTING

Jenny and I actually gained a lot of positive feedbacks from both of our classmates and instructor. We had minor alignment issues that needs tweaking along with another feedback from a few classmates who suggested adding transparent stickers for the caps instead.

Project 6 // Releaf Tea - Process Book

AF TEA RELE

peach

blueberry

ginger

AF TEA RELE

green

raspberry

blackberry

Project 7 // Kokoa

CHOCOLATE PACKAGING Kokoa

ART 254

AUDIENCE We donâ&#x20AC;&#x2122;t often see chocolate companies producing a fun, cute, and bubbly designs on their packaging. Kokoa is a South Korean based chocolate company that is fair trade, organic, and slave-free. When adding Asian flavors for their ingredients, they source the highest quality of their ingredients with their sugar and cocoa from Fair Trade Certified Farms. Their chocolates are geared towards younger ages, however, it is encouraged for all ages as well. SOLUTIONS When designing this, I measured the dimension of what my chocolate package would be and worked around with how they'll look when they're folded to completion. I added fun patterns and pastel colors associated to the flavors so that they are easily identifiable when browsing in the grocery store. I looked for typefaces that can give me the work to give type treatment and wordmarks to play around with.

WRITING SAMPLE

Kokoa is a fair trade, organic, and slave-free chocolate company located in South Korea with high integrity and reputation for adding high-quality Asian flavors in their ingredients for their chocolate. When this project was introduced, Kit-Kat's package and wrapper designs came to mind with the unique flavors they have in Japan. Kokoa's target demographic was at first geared toward children who never had an organic chocolate. However, to widen the audience, it is enjoyable for everyone as well. When I designed this project, I wanted it to be fun, bubbly, and cheery with muted pastel colors of the flavors to grasp people's attention when they're looking to buy a chocolate at the stores. There are no specific colors for Kokoa. All the colors are based on the flavors of the chocolate. Kokoa's logo was chosen in a typeface called Coquette where I experimented around by using the two O's as the eyes for a cute face; a face which is easily interpreted as a "yum!" face or something equivalent to the tasty emoji. I wanted the logo to be something everyone can remember by.

For the rest of the other typeface, I used Helvetica. A sans-serif typeface would compliment the logo itself well considering the design elements, and the stroke weight used in all the addition to the package design. The mouth and tongue for the face were done by hand with the use of Illustrator's pen tool, followed by the same stroke used in the logo, and the triangular patterns around the top and bottom of the package. The triangles are scattered elements to showcase and complete the fun and bubbly look that I was attempting to achieve. Towards the backside of the package, you'll be met with the nutrition facts, ingredients, bar code, and icons for recycling. But on the right side, you'll see that the typeface size is much bigger than the rest. That's because, at a glance, it is the first thing I want buyers to see when they flip the package. They'll read a short mission statement and description of whom and what Kokoa is as a chocolate company.

THANK YOU!