It’s A Boy
Proud father 001
It’s all about me 002
Pink cheeks 003
ABC’s and 123’s 004
Toy box 005
ohh we havin bab
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The Proud Father
eson 01
Proud father 001
best wish Session 01 - Page 006-7
Daddy’s letter Session 01 - Page 002-3
Growth chart Session 01 - Page 004-5 One of a kind Session 01 - Page 008-9
Daddy’s Letter
Dainel Gerber President
LETTER 003
PRESIDENT’S LETTER At Gerber Product Company, we build strong and trusted relationships. But that’s just a part of what we do. We work closely with our customers to help ensure positive patient outcomes and strengthen your business. Through our endless fine-tuning of current products, development of new ones, and the constant improvement of our educational and practicebuilding offerings, we strive to be your most valued partner. As a parent, you want to do the very best for your little one. And one of the best things you can do is guide him on the road to good nutrition and healthy development. But how do you know you’re making the right decisions? For moms throughout the United States, the answer is the Start Healthy™ Nutrition System—a trusted resource you can rely on to help you choose what’s best for your child’s nutrition. Nestlé’s acquisition of Gerber in September 2007 brought together two of the world’s leading experts in early childhood nutrition. And it gave us the opportunity to focus our leadership on one of America’s major challenges: filling the nutrition gaps and improving the poor eating habits of infants and young children. Start Healthy is our response to this challenge. It is our commitment to nourish the healthy growth, development, and eating habits of children from infant to preschooler. Start Healthy, Stay Healthy serves parents who are dedicated to providing their children with positive choices for healthy growth and development. Our mission of Start Healthy, Stay Healthy: Our unwavering commitment to nourish a healthier generation, one baby at a time. Nestlé uses only high-quality ingredients and employs strict safety standards. So you can feel confident that Start Healthy, Stay Healthy supports our common goal: your children’s healthy growth and development. Sincerely,
Daniel Gerber President Gerber Prodcut Company
Growth Chart from the begining till now
1900
1928 Introduces GERBER® strained vegetables; strained peas, prunes, carrots, spinach, and beef vegetable soup were ready for the national market. 1963 Develops the safety button cap—the first tamper-evident packaging of its kind. 1977 Initiates the “use-by” dating system on baby food jars, ensuring parents and caregivers of the products’ quality. 1986 Establishes the consumer help line to answer parents’ questions about baby care and nutrition. 1990 Introduces GERBER® GRADUATES® Microwaveable Meals for toddlers, making mealtime even more convenient for parents. 1997 Launches a line of organic baby food, now branded GERBER® Organic.
2000
2001 Introduces plastic packaging for 4-fluid ounce juices and GERBER® 2ND FOODS® purees: Applesauce, Bananas, Peaches, and Pears.
2002
2002 Launches the Start Healthy, Stay Healthy™ to educate consumers and health professionals about the importance of beginning good eating habits early. Introduces GERBER® GRADUATES®LIL’ ENTRÉES® selections. 2003 Releases the initial findings of the Feeding Infants and Toddlers Study (FITS), a groundbreaking study evaluating the eating patterns and nutrient intakes of 3,000 infants and toddlers. The study found many nutrition gaps in toddler’s diets and Gerber used the study findings to develop new products designed to help fill these gaps.
TIMELINE 005
2009
2004
2006
2004 The first-ever Feeding Guide nes for Infants and Toodlers are released and published in the journal of the American Dietetic Association. 2005 Continues to expand the GERBER® GRADUATES® line of products with Puffs finger foods. Launches FRUIT SPLASHERS® purified water and fruit juice blends beverage, with 40% less sugar than the leading 100% fruit juice.**FRUIT SPLASHERS beverage has 15 grams of sugar per 8-fluid-ounce serving compared with 28 grams of sugar per 8-fluid-ounce serving of 100% apple juice.
2007 Launches GERBER® 2ND FOODS® purees with DHA—an important ingredient to help support healthy brain and eye development. 2008 Expands the GERBER® GRADUATES® line to include YOGURT MELTS™ snacks, the first shelf-stable yogurt snack with live and active cultures. Introduces GERBER® GRADUATES® for Preschoolers, flavorful age-appropriate healthy meals and snack options specifically targeted to preschoolers. These were the first preschooler meal labels to be approved by the USDA.
OUR NEW BORN BABY BOY
Start Healthy
U.S.P 007
It suits for all stages—Consistent with the American Academy of Pediatrics recommendations, Start Healthy, recommends starting with breastfeeding, because breastmilk is the ideal food for babies. Once your baby is ready, Start Healthy, Stay Healthy can provide guidance on developmentally appropriate feeding choices. Start Healthy, is a stage-based nutrition system of products, education, support, and services.
The Only One the other competitors
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Gerber Product Company eventually became a major international player in the baby food industry, offering more than 190 products in 80 countries, with labeling in 16 languages. Gerber Product Company main competitors are Beech-Nut and Del Monte Foods, although Gerber controls about 83 percent of the baby food market in the United States.
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but... they’re my
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The One Of Proud A Kind Father
Proud father 001
it’s all about me 002
the face only a mother could love session 02 - page 010-11
eson 02 01
best wish Session 01 - Page 006-7
birth certificate Daddy’s letter Session 01 - Page 002-3session 02 - page 012-13 clean and comfortable session 02 - page 016-17 my sliblings session 02 - page 014-15 Growth chart Session 01 - Page 004-5 don’t make me cry One of a kind Session 01 - Page session 008-9 02 - page 018-19
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The Face Only Mother Could Love shown in all formats
A visual identity is the cornerstone of all communicatio efforts and represents the image and aspirations of a company. The focus of a visual identity is usually a symbol or logo. However, an identity system is much more than the utilization of a symbol or logo. A comprehensive visual identity system is the framework for communicating and pressenting information logically, clearly and with distinction. it must be applied consistently to convey a single, clear message.
ALL FORMATS 011
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VERTICAL FORMAT ONLY No Horizontal - No Angles
Birth Certificate the registered trademark
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My Slibling the sub-brands
Gerber has thrree sub-brands which are gerber LIFE INSURANCE COMPANy, gerber Childrenswear and gerber INSTITUTE. The sub-brand only use the master logo type and combine the different sub brand name. They are all using upper case for the name. and
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LIFE INSURANCE COMPANY
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LIFE INSURANCE COMPANY SUB - BRAND INSURANCE COMPANY
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CHILDRENSWEAR
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CHILDRENSWEAR SUB - BRAND CHILDRENSWEAR
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INSTITUTE
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INSTITUTE SUB - BRAND INSTITUTE
Clean And Comfortable integrity
Gerber has thrree sub-brands which are gerber LIFE INSURANCE COMPANy, gerber Childrenswear and gerber INSTITUTE. The sub-brand only use the master logo type and combine the different sub brand name. They are all using upper case for the name. and
INTEGRITY 017
mark size=6x
X X baseline
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clear space
hang line
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minimum size=4mm
Don’t Make Me Cry unacceptable usages
Gerber’s identity is strengthened when the logo is used consistently in its color and placement. As such, the complete unit must be used in its entirety without modification or variation on all formats.
UNACCEPTABLE 019
gerber ® gerber ® gerber ®
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never put the work mark on top of the logo mark
never put the work mark before the logo mark
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never use trade mark instead of the registered mark
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never circle the mark
never use all caps for mark
gerber ® never change the size of the right position
never put the word mark inside the logo mark
gerber ® never change the logo mark with the type mark
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Pink One Of Cheeks A Kind
pattern session 03 - page 022-23 it’s all about me 002
taste the rainbow session 03 - page 020-21
the face only a mother could love session 02 - page 010-11
eson 03 02
pink cheeks 003
birth certificate session 02 - page 012-13 clean and comfortable session 02 - page 016-17
my sliblings session 02 - page 014-15 doesn’t taste good session 03 - page 026-27 versions session 03 - page 024-25
don’t make me cry session 02 - page 018-19
Taste The Rainbow coated & uncoated / CMYK & RGB
gerber gerber blue no.1 cmyk 34 1 0 0 rgb 160 218 247 pms 297
gerber blue no.2 cmyk 68 23 4 0 rgb 71 160 209 pms 2925
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gerber blue no.3 cmyk 67 5 0 0 rgb 35 186 237 pms 2955
Gerber’s identity is strengthened when the logo is used consistently in its color and placement. As such, the complete unit must be used in its entirety without modification or variation on all university communications. Use three different blue color logo.
PROCESS COLOR 021
full color version for type
pink apple cmyk 0 55 21 0 rgb 244 143 158 pms 1767
orange carrot cmyk 3 59 87 0 rgb pms
blue sky cmyk 68 16 0 0 rgb 55 170 225 pms 2925
brown bear cmyk 47 65 80 50 rgb 88 61 40 pms 478
sliver spoon cmyk 0 0 0 40 rgb 167 169 172 pms 877
green tree cmyk 34 1 95 0 rgb 181 209 62 pms 359
light pink apple set opacity 60%
light orange carrot set opacity 60%
light blue sky set opacity 60%
light brown bear set opacity 60%
light sliver spoon set opacity 60%
light green tree set opacity 60%
tinted color version for graphic
Fresh Face
identity on pattern / colored background
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black background keep color mark with reversed out logo mark
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PATTERN 023
original color version ideintity on photographic backgraound need to place on a bright color placement gerber
pattern background
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It Doesn’t Taste Good unacceptable color usages
UNACCEPTABLE COLORS 027
never substitute any other blue for gerber blue
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never fill color into the identiy face
never make identity into part of a design and the colors are so bright
never switch the colors of the elements within the logo
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se sio 0
ABC’s And Pink 123’s Cheeks
eson 04 03
pattern session 03 - page 022-23
fun & games session 04 - page 028-29
gerber sans/gerber sans fill session 04 - page 030-31
taste the rainbow session 03 - page 020-21
pink cheeks 003
abc’s and 123’s 004 doesn’t taste good session 03 - page 026-27 snap shot versions session 04 - page 032-33 session 03 - page 024-25
Fun And Games secondary graphics
Snap Shots
PHOTOGRAPHY 031
Gerber Sans Fill
abcdefghikjlmnopqrstuvwxyz 1234567890 ABCDEFGHIKJLMNOPQRSTUVWXYZ _ vag rounded std black 32pt
abcdefghikjlmnopqrstuvwxyz 1234567890 ABCDEFGHIKJLMNOPQRSTUVWXYZ _ vag rounded std black (type fixed) filled 32pt
abcdefghikjlmnopqrstuvwxyz 1234567890~!@#$%^&*()_+|}{“:?>< ABCDEFGHIKJLMNOPQRSTUVWXYZ
abcdefghikjlmnopqrstuvwxyz 1234567890~!@#$%^&*()_+|}{“:?>< ABCDEFGHIKJLMNOPQRSTUVWXYZ
_ vag rounded std thin 12pt, +30 tracking
_ vag rounded std thin 12pt, +30 tracking
1 3 4 b F6 78 A Q Z y ic 9 MG e 10
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h L u D K T X No s V R W
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TYPOGRAPHY 031
Gerber Sans abcdefghikjlmnopqrstuvwxyz 1234567890~!@#$%^&*()_+|}{“:?>< ABCDEFGHIKJLMNOPQRSTUVWXYZ _ omnes medium 32pt
abcdefghikjlmnopqrstuvwxyz 1234567890~!@#$%^&*()_+|}{“:?>< ABCDEFGHIKJLMNOPQRSTUVWXYZ _ omnes regular 12pt
abcdefghikjlmnopqrstuvwxyz 1234567890~!@#$%^&*()_+|}{“:?>< ABCDEFGHIKJLMNOPQRSTUVWXYZ _ omnes light 12pt
Q Z c M e j 1 P 42 5 b A F i y G h L u D K T XNo s 3 V R W
7 6 8 9
TYPOGRAPHY 033
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Q AibcF yM e G h L u D K T X N oj s W EEK 32 _
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ZQ c A b F M e i yj G h L Pu D K T X No s V R Ab F i y G h L u D K T X No s V R W
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Toy ABC’s And Box 123’s environemnt applications session 05 - page 044-51
fun & games session 04 - page 028-29
gerber sans/gerber sans fill grid system session 04 - page 030-31 session 05 - page 034-35 business time session 05 - page 036-37 industry specific session 05 - page 052-59
eson 04 05
website page session 05 - page 042-43
abc’s and 123’s 004 consumer items session 05 - page 038-41
-snap shot toy box session 04 - page 032-33 005
Business Time Daniel Gerber president
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445 State Street Fremont MI 49413 Tel 973 593 7500 Fax 973 593 4501 danielg@gerber.com gerber.com
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gerber
Daniel Gerber president
445 State Street Fremont MI 49413 Tel 973 593 7500 Fax 973 593 4501 danielg@gerber.com gerber.com
445 State Street Fremont MI 49413
pink apple orange carrot gerber childrenswear sales department
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blue sky gerber insurance
brown bear transport department
green tree for stores
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Oct. 16,
2009
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Dear Mr.
David:
! Business
Yours with
thanks,
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Street 445 State MI 49413 Fremont 3 7500 Tel 973 59 m gerber.co
letter head not really size. the body copy size using 9 pt only
Gerber.com From Pregnancy to Preschool__Each day with your little one is a new adventure. It starts with the sweet anticipation of baby’s arrival—and soon you’re running to keep up. Let us be your trusted resource for nutrition and feeding advice from pregnancy to preschool. We care about you and your baby. Start healthy with us today.
gerber
LOCATION / CITY OR ZIP CODE
®
ABOUT US
ALL STAGES
RESOURCE CENTER
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FAQS
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CONTACT US
HOME
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From Pregnancy to Preschool__Each day with your little one is a new adventure. It starts with the sweet anticipation of baby’s arrival—and soon you’re running to keep up. Let us be your trusted resource for nutrition and feeding advice from pregnancy to preschool. We care about you and your baby. Start healthy with us today. —D. Gerber
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San Francisco 55° F
Tuesday, November 17, 2009
Par tly Cloudy wine: Calm Humidt y: 755 Visibilit y: 10.0 miles
07:30 p.m
®
ABOUT US
ALL STAGES
RESOURCE CENTER
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FAQS
CONTACT US
HOME
ALL STAGES PREGNANCY
BIRTH SUPPORTED SIT TER SIT TER CRAWLER TODDLER PRESCHOOLER BACK
SEARCH HERE >>>>>>
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R S S Fe e d | s i te m a p | We b D e s i gn by CW
Start
Healthy
interior gerber secondary graphics can use for the interior
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vehicles gerber logo on the car
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Baby Board
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Posters Child Start Healthy
Start Healthy
Once your baby is ready, Star t Healthy, can provide guidance on developmentally appropriate feeding choices. Star t Healthy, is a stage-based nutrition system of products, education, suppor t, and ser vices.
Once your baby is ready, Star t Healthy, can provide guidance on developmentally appropriate feeding choices. Star t Healthy, is a stage-based nutrition system of products, education, suppor t, and ser vices.
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Once your baby is ready, Start Healthy, can provide guidance on developme ntally appropria te feeding choices. Start Healthy, is a stage-bas ed nutrition gerber services. system of products, education , support, and
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Feeding your baby with us
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gerber.com 1-800-gerber
street signs using for gerber promotion
start healthy
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ABC A book all about LETTERS
letter books a small gift for gerber baibies
Q T Z X c yM y V e G u L h u s D K j T D XNo VP E Q Z A
i Ab F B
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gerber baby mobiles a small gift for gerber baibies
gerber product shopping bag come with differnt pattern but always keet the logo on the side pannel
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color choices for bags
gerber product shopping bag three different sizes Large/medium/small
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gerber product bibs come with differnt on the bib and only a identity tag on the product, no exception.
color choices for baby bibs
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shopping bag tag
birthday card for baby custmomer
Ab F ZQ y M i ce Gh L u D K XTN o j s V PR W
Happy Birthday...
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Thank you for shopping with us
color choices for birthday card gerber
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gerber insurance credit card
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n i ce y... a a e hav ping d p sho
LIFE INSURANCE COMPANY
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$ 40
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gerber gift card
4217 6396 0125 2354
VISA
... ca rd s i d e... t f i n g t ’s i Wha gerber
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color choices for bags
pattern choices for bags
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gerber badge/stickers
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