Major Project Proposal
CONNOR
ryan
2813712
DMA/YR 3 DIGITAL MEDIA PROJECT: PROTOTYPE
The Idea: For my final Digital Media Project I will be creating a complete Advertising package for a brand that I will be creating. Having a keen interest in Social Media I will look to use this to maximise the brand advertisement as well as utilising more common methods of advertising.
The Brand: I will be creating a media brand to base this project on for a variety of reasons; Firstly due to the limited amount of work I have to exhibit and my lack of experience in the industry, I do not wish to promote myself just yet. I therefore wish to create a brand to almost hide behind and run as a trial to how I will look to promote myself in the future. Secondly I feel creating a brand will give me much more flexibility as to how far I can advertise over the different mediums. For example creating a short advert for a brand is much easier then trying to create one about yourself. The brand name I wish to base on myself, so possibly an anagram of my name or utilising my initials.
What I Plan To Do Website: I will create a very simply yet effective website to promote the brand, based on websites of other design agencies I have seen. The website will be created using a free service called carbonmade which allows you to create a portfolio site using templates, but still allows you to create your own features.
Social Media: I will create a range of Social Media sites to promote the Brand, which is a must now for every company. Advertising via Social Media is very versatile and allows a massive audience to be targeted. Amongst these will be YouTube and Vimeo pages where I will upload the advertising videos I will be creating.
Videos: I will be looking to make a range of videos to advertise the brand over different mediums. For example a short 30sec TV advert, a viral video and a video for advertising screens.
Interactive Ad: An interactive Advert is an excellent resource to have that can be displayed in a range of locations. I will create one in the form of a website advertising banner which will allow the audience to interact with my Brand.