Meltygif Process Book

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Meltygif

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ME LT

1. to Change from a solid to a liquid state 2. To disperse or disappear

.G IF

1. Graphic Interchange Format 2. Bitmap image format introduced in 1987 1


Meltyg i f is an exploration of static to Move m e nt g raphic imag es th ro u g h th re e are nas of com m u n ication desig n : colour, line and di m e nsion . Th ro u g h fluid and distorte d move m e nt I ai m to explore com positional e le m e nts through the transition of shapes an d negative space . As a Prom i n e nt attri b ute of conte m porary post- i nte rnet visual cu ltu re , th e .g i f is at an all time poi nt of satu ration . Dig ital Artist and blogg e r Tom Moody refers to the .g i f as an “ u biqu ito us min i ci n e ma. � a .g i f can be consi de re d an encased mom e nt, a si ng u lar tho u ght, repeate d th ro u g h loope d images ove r an d ove r. B ut how does this work wh e n appli e d to a series graphically ab stract .g ifs? 2


"The .GIF invites participation, in a medium that’s both fun and accessible. as the pop music of moving images, the .gif gives us animations that are totally disposable and completely timeless.� - Anil Dash Technology blogger

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Favo u rite i mag es from the 100 images spread assig n m e nt. th e focus of th ese i mag es is on: Ē Ē Ē Ē Ē Ē Ē Ē

colo ur composition contrast shape texture g radi e nt g low playful vibes

All categori es are aesthetic based rath e r than abo ut an i dea or issue . What can i create with these aesth etics? Co u ld i animate them? 5


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Colour

exploration of colou r an d paletes th ro u g h move m e nt of gradi e nts

Lin e

exploration of li n e throug h motion of li n e weight an d n egative space

dimension

exploration of dimension th ro u g h chang i ng perspective an d motion .

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refe re nces Foste r-Rice , G. (n .d.). A soft or hard g. Retrieved October 26, 2015, from g regg evans.tumblr.com/post/35676861459/asoft- or- hard-g

Liali na, O. (2010, August 20). U biqu ito us Minicinema - Guggenheim Blogs. Retri eve d Octobe r 26, 2015, from blog s. gu gg en h ei m .org/the -take/ubiqu itousm i n ici n ema

Re late d Videos: The GIF’s Visual Lang uag e I n Music Videos | PBS Digital Stu dios. ( 2014, September 24). Retrieved October 26, 2015, from youtube .com/ watch?v = lwtCgSRGVSI

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Meltygif, 2015

Conor Fox 4


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