How Companies Can Use Big Data To Improve Mobile App Development Prepared by Consagous Technologies
Presentation Flow Our Topics For Today Introduction Need of Big Data Benefits More about Speed than Quantity Enhance customer engagement Create advanced marketing campaigns Make sense of social media
Contact Info
CONSAGOUS TECHNOLOGIES | 2018
Introduction Why Big Data Big data has left its impression on every industry comprehensively including Fintech, Healthcare, Retail, Education, Insurance and Marketing. Companies are using big data to know their clients more closely so they can successfully target consumers who might benefit from their products and can design and manufacture better products for their customers’ specific needs. Many industry gurus have concluded that by 2020, the mobile app development company will be worth $20 billion, and with this increasing rate, the level of competition has also increased.
However, this prediction cannot achieve in the coming years without the flotation of big data.
CONSAGOUS TECHNOLOGIES | 2018
A Bit of Inspiration
“We need to stop interrupting what people are interested in and be what people are interested in.” Craig Davis
Need of Big Data in App Mobile Development Why We Required Big Data The importance of Big Data in mobile app development cannot be baffled. It allows companies to know more about their customers than ever before. All retail companies use Big Data to systematize their online stores, purchase histories and more to improve every aspect of the company. Now, most of the mobile app development companies have started using Big data technology to improve their practice toward mobile app development. Big data is not restricted to large businesses, means small to midsize companies can use this technology to manage the information of their daily activities such as expense, sales and inventory records, as well as invoices.
CONSAGOUS TECHNOLOGIES | 2018
Benefits of Big Data in Mobile App Development 1. More about Speed than Quantity Instead of having unlimited amounts of information, Big Data only receive high-quality information in a timely manner that is important to your business. The more you know about your business, the better decisions you can make for your businesses. Without big data, it’s not possible to know the exact motto of the buyer of buying the particular thing.
2. Enhance customer engagement Big data is a driving force behind ML technology; it helps businesses to understand customers’ desires in a better way by improving the products according to their needs. If you are a businessman, might be you are thinking that you know your customers and what their likes and dislikes but Big Data can help you to know what your customers are really doing. With the help of big data, you can capture customers’ behavioral information from any type of device, including laptops, desktops, smartphones, tablets and more.
CONSAGOUS TECHNOLOGIES | 2018
3. Create advanced marketing campaigns Big data helps is designing a perfect market campaign and to track the performance data. For marketing purpose, Big Data holds a huge potential as it allows trendsetters to predict the upcoming trend of the industry. Having all of this information and being able to analyze it properly allows you to send your target audience the right message that will get them to buy from you.
4. Make sense of social media Don’t underestimate the power of social media; it has a lot to do, so take advantage of every social media platform that makes sense for your business. Big data can be used to identify the people and brands who mentioned your business on social sites whether it’s a client review or complaints or unstructured data. Use these data to make smarter business decisions. By knowing your customers better and understanding how they interact with different social media platforms, you can find more attractive ways to sell your product to them.
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