UPDATE Commerce:
THE DAILY HOME, Talladega and St. Clair counties, Ala., Sunday, February 14, 2010
SYLACAUGA, CHILDERSBURG & OAK GROVE
2A — THE DAILY HOME, Talladega and St. Clair counties, Ala., Sunday, February 14, 2010
sylacauga commerce
Bob Crisp/The Daily Home
Sylacauga officials are working to bring business to all areas of the city and take advantage of the infrastructure of the downtown area.
Balancing act From downtown to 280, officials plan to take advantage of all areas of city By MATT QUILLEN Home staff writer
City leaders in Sylacauga are working to increase the number and types of retail businesses available to the residents of the city. They are balancing the need to bring business to all areas of the city and take advantage of the infrastructure of the downtown area and the volume of traffic on U.S. 280. Carol Emlich-Bates, executive director of the Chamber of Commerce, said the chamber promotes retail business in two ways, by providing information for potential businesses and promoting the businesses already there. “We try to coordinate promotions and things to encourage shopping in Sylacauga,” Emlich-Bates said. “With the countywide chamber, we have been working together on the Internet to highlight different retail and industry” Emlich-Bates said the chamber also coordinates with a representative from Jacksonville State University to show potential business owners all the options they have available. “Anyone can make an appointment with him,” she said. “If they are thinking about a business that they want to try and they are not sure how to put it all together, he will help them and put them in touch with people for financing or just look over their business plan.” City Councilman Walter Jacobson serves as liaison to the area Industrial Development Board. He is also vice president of the state workforce investment board and serves on several other business-related boards and committees. “We are extremely fortunate in the Coosa Valley to have a very diverse manufacturing base and a good mix of locally owned and
big box retail shopping opportunities,” Jacobson said. “While the current economic downturn has had a devastating effect on people in this area, we are not as hard hit as some parts of the state. In the most recent unemployment data released by the Department of Industrial relations, there are 23 counties in Alabama with unemployment rates higher than Talladega County. That, of course, is no consolation to our friends and neighbors who have lost their jobs.” A new program through the IDB was designed to help its members interact with area businesses and industry, Jacobson said. The IDB has also been working with the county Economic Development Authority to promote Sylacauga and surrounding areas. Jacobson said he would like to see Sylacauga developed with an emphasis on preserving the downtown area. He also said the high traffic of U.S. 280 should be capitalized on. “We are working on a plan to transform Sylacauga into a destination and not a stop over on the way to some other place,” he said. “To do this we will have to have entertainment, competitive shopping and eating venues. The downtown merchants will have to re-invent themselves as desirable places for people to shop. Our citizens have to begin to think of Sylacauga first and then if they can’t find it go other places. We have to find ways to work collaboratively to make things happen.” Mayor Sam Wright said one of the biggest factors in businesses being concentrated in certain areas is infrastructure. “I think it’s always important to be accessible to a lot of areas,” Wright said. “But you get wrapped up in where the infrastructure is and the cost of infrastructure. Right now,
Bob Crisp/The Daily Home
The high traffic on U.S. 280 is being capitalized on.
‘We are working on a plan to transform Sylacauga into a destination and not a stop over on the way to some other place. To do this, we will have to have entertainment, competitive shopping and eating venues. The downtown merchants will have to reinvent themselves as desirable places for people to shop.’
—Councilman Walter Jacobson
Bob Crisp/The Daily Home
The areas on U.S. 280 in Childersburg are growing.
because of that, our downtown area is more conducive to business growth and so is the 280 area.”
Wright said he is already
seeing signs of promise, with businesses like the new Piggly Wiggly set to open. He said he has also seen people frequenting many local businesses.
“We are talking to people all the time,” he said. “Of course, we are always interested anytime new business comes. And I think our downtown area
is so conducive to attracting people because it has a lot going for it with the businesses that are already there, and 280 has the same thing.”
sylacauga commerce
THE DAILY HOME, Talladega and St. Clair counties, Ala., Sunday, February 14, 2010 — 3A
Chambers ‘clearing house’ for businesses By BRANDON FINCHER Home staff writer
Chambers of commerce can be found all over the nation, from urban to rural settings, because they are vital both as a voice for their member businesses and to grow the economy of an area by showing potential businesses the advantages of locating where the chamber serves. The average person may be a little fuzzy on how chambers of commerce
go about achieving these goals, so Childersburg Chamber of Commerce executive director Pete Storey and Sylacauga Chamber of Commerce executive director Carol Emlich-Bates offered some insight into their actions and strategies. “A lot of times we get questions from businesses who are not part of the chamber about what we can do for them,” Storey said. “We understand we have to provide services and benefits to them, or
Brian Schoenhals/The Daily Home
Childersburg Chamber of Commerce executive director Pete Storey said the Childersburg Chamber not only works with businesses but works to improve the quality of life for its citizens, as well.
they’re not going to give us whatever their dues may be. “We are here for them. We are their advocate and business partner. For example, if they have a problem with the city, then we can be a spokesman for them to City Hall.” Emlich-Bates pointed out that chambers of commerce also relay news from the local governments back to its members to keep them informed of any changes in law that might affect them. “I’m involved in the East Alabama Regional Planning and Development Commission and attend all the IDB (Industrial Development Board) and City Council meetings,” Emlich-Bates said. “It’s all part of the function of a chamber of commerce.” Both chambers also offer opportunities for local business owners to get to know each other and find out how they may be able to help each other out. “We offer simple, monthly coffees for them to get together to talk and see what’s going on with each other’s businesses,” Storey said. “There’s no cost, and it’s only once a month. The mayor is at almost every coffee, and he can talk about the city and what’s going on with it.” Local chambers of commerce rely on membership dues and some funding from city governments to operate. “We are a non-profit organization,” Emlich-
Sylacauga Chamber of Commerce executive director Carol EmlichBates believes the Sylacauga Chamber provides vital benefits to its members, such as being a liaison between the city government and the business community.
Bates said. “We totally rely on our membership for funding, with the help of some city funding, of course.” “Our Chamber Partners program provides us with the majority of our funding. We have funding levels that go from $500 to $20,000 a year,” Storey said. “At each level they get some benefits already paid for, like including an advertisement in our golf tournament or tickets to our annual banquet. That is already set aside, so they don’t have to pay for it.” Providing businesses the chance to advertise at chamber events can ultimately save them on their costs, Storey said. In the matter of attracting new businesses to the area, Emlich-Bates said, “We’re basically the clearing house for any new business, especially retail but also most industry. If they’re looking to come to Sylacauga, they usually come to the Chamber of
Commerce first.” Perhaps a less wellknown function of a chamber of commerce is to assist with improving its town’s quality of life. Storey said industries and businesses are often willing to give more support to chambers of commerce if they can see that the chamber is improving the quality of life for its employees. He said the Childersburg Chamber’s events, such as Coosa Fest and the Childersburg Christmas Parade, assist with improving that quality of life. The chamber is also involved with publishing a magazine showcasing the city and is assisting with the city’s downtown revitalization efforts. Emlich-Bates pointed out how the Sylacauga Chamber of Commerce started Leadership Sylacauga classes before other areas in the county started offering their own leadership classes. Additionally, it has
recently started a retiree and tourism program that recently had its first retiree fair. In addition, it started a Chamber Ambassador program for high school students to participate in chamber activities. Emlich-Bates also said the chamber helps the city with major undertakings such as the upcoming census and possibly starting back a recycling program for Sylacauga, as well as assisting with planning for events such as the upcoming Marble Festival. Maybe the biggest service a chamber of commerce provides is just being a good neighbor to the people in its area. That’s something anyone can understand. “A lot of times if someone can’t find a telephone number they call us. Seriously,” Emlich-Bates said. “It’s like we’re the thesaurus or dictionary for the town. Many things people seem to need is through us.”
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4A — THE DAILY HOME, Talladega and St. Clair counties, Ala., Sunday, February 14, 2010
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New businesses offer what area needs By MATT QUILLEN Home staff writer
Despite tough economic times, several new businesses have opened or relocated in the south Talladega County area in the past two years. Whether they offer a necessity, a hot-ticket item or something new to the area, businesses have shown the ability to thrive during a time of recession. The Cottage on Ninth opened July 8, 2009, in Childersburg. Cindy Cochran has operated the store with her husband, Larry, and co-owner Diane Newman. The store offers home decor and gift items. The name “The Cottage on Ninth” is literal, as it is operated out of a cottagestyle home. All of the goods are placed in their appropriate room, such as kitchen items in the kitchen and bathroom items in the bathroom. Cochran said they pride themselves on offering merchandise that people could not find in other shops. “I like to have a lot of, not one of a kind, but not a cookie-cutter shop where we have a big line of something and everybody is going to have one,” she said. “We try to be a little bit unique. We try to treat each individual whether they are decorating their homes or buying a gift, we try to put our heart in it and do what’s best for them. We are not just trying to sell them a product.” Cochran also said they offer items to meet any price range. “We have a price range from 50 cents for our Crazy Bands for the kids to the most expensive furniture pieces we have had at about $300,” she said. “I don’t want to turn anybody away. We try to come in with the price as low as we can.” Cochran said the idea behind The Cottage on Ninth is to have a place where people in
That’s Hot has trendy fashions
Bob Crisp/The Daily Home
The Cottage on Ninth is the place to get a unique gift without having to travel.
Childersburg can get a unique gift without having to travel. “We need places for our hometown people shop here for convenience,” she said. “They can run and get a gift at lunch and have it wrapped, not have to go to Sylacauga or Birmingham or Chelsea to get it done.” Safeguard Fire and Alarm has been in the area since 1978. In June 2009, the family-owned business relocated to the Oak Grove area. The business sells fire safety equipment to industrial facilities including extinguishers, alarm systems and first-aid and safety products. Co-owner Sheila Hatchett operates the business with her three siblings, after purchasing the business from their parents in 2008. “We have been blessed,” Hatchett said. “Our business has been really good. It has really survived the economic times. We have had some customers that said they had to cut back a little bit. We recognize
Hatchett said Safeguard employs 13 full-time employees and have not had to lay anyone off. She also said the new facilities give them more room to have a Hydrostat testing machine, which is used to test the quality of a fire extinguisher cylinder.
Brian Schoenhals/The Daily Home
Tabby Crew puts a foam heart design on a cup of Carmel Macchiato at Gabby’s Coffee House.
that and we tell them we will be here when things get better. The good news is, most of the customers
that called last year or two years ago are calling back saying they are up and running again.”
“We test so many cylinders that we felt like it was something we needed to do here,” she said. “So, we decided to make that investment.” Hatchett said the Oak Grove community and the area at large have welcomed the business and its employees in. “They have been super, Mayor (Charles) Merkel and others have received us with open arms,” she said. “You can’t ask for better or nicer people. A few of the council members have stopped by, just to say hi.” Gabby’s Coffee House opened in Sylacauga on Feb. 13, 2009. The shop offers a variety of coffees and other drinks, including the signature “Frozen Cocoa Monkey,” a frozen
hot chocolate with skim milk and a whole banana. Owner Tabby Edwards said she opened Gabby’s because she wanted a change of pace and to do something she enjoyed. “I was tired of working in corporate life where everything was stressful,” Edwards said. “So, I decided I wanted to open up something that I loved doing, which is having fun and drinking coffee. We pretty much have a party here every day.” Edwards said the venture has gone well. The shop will be expanding in March, adding a homemade candy shop and selling their coffees by the pound. “It was better than we ever imagined,” she said. “We have managed to pay off the business in less than a year and we started seeing a profit about three months ago.” Gabby’s also offers a variety of treats and handmade sandwiches. “We have been told that we have the best chicken salad in Sylacauga,” she said. “I had to make a joke on the menu, it actually reads, ‘Gabby’s World Famous chicken salad.’ It’s not world famous but I thought it was funny.” Another funny thing was the name of the coffee house. Edwards explained why the name of her shop is “Gabby’s” and not “Tabby’s.” “Half the town calls me Gabby even if they know my name is Tabby, they feel better calling me Gabby and I’m great with that,” she said. “It was invented as a place to come gab. A coffee house is the only business that you’ll never see a sign that says ‘No Loitering.’ Because that’s what you want, you want people to come in and get a cup of coffee and hang out with you for a couple of hours. That means they are enjoying it. If they are not comfortable, they are not going to stay. You want them to feel at home and hang out and gab. That’s why we called it Gabby’s.” Bob Crisp/The Daily Home
That’s Hot Boutique owner Julie Butler has a passion for clothes and being around people. She opened her business in Childersburg in 2005.
By MEREDITH McCAY Home staff writer
That’s Hot Boutique in Childersburg provides trendy fashions for females ranging from the young to the young at heart. Owner Julie Butler said she has always had a passion for clothes and being around people, especially teens, so this has been an ideal shop for her to run. Butler’s husband owns Sleeping Giant Heating and Cooling next door, so Butler decided to use the opportunity to work near her spouse and provide fashionable clothes for women in the area. She said her husband grew up in Childersburg and has owned his business since 1982, so once she got out of the restaurant business and was looking for something else to do in November of 2005, That’s Hot on Eighth Avenue SW was the result. “It used to be that if women around here wanted anything nice to wear they had to go to Birmingham,” Butler said. “I have customers countywide who want the things like we carry. With some of our items, we are the only store in the state of Alabama to carry them.” Butler spends a good deal of time doing research such as reading current fashion magazines and spending a lot of time on the computer at night when she is not running
Growing At The Speed Of Business... the shop. Most importantly, though, Butler realizes Hollywood dictates trends. This means she keeps up with what television shows and movies are most popular with her customers so she can shop for the types of clothes featured. It helps that Butler has a staff of five helping run the store so she can keep up with trends, and everyone enjoys helping customers enjoy their shopping experience as much as possible. Butler’s customer service skills allow her to help a customer put together an outfit all the way from pairing a top with the right pair of Silver brand jeans to finding the perfect earrings, shoes and purse. “I love people and I have always had a passion for clothing,” Butler said. “I always love to put stuff together. My staff and I love to help customers put together their whole outfit if they would like us to. But we understand that some customers just want to be able to look around and shop at their own pace.” In the beginning, Butler thought her shoppers would mostly be teenagers. But now her regular
customers have an average age of mid-40s. She jokes that a lot of her customers are just like her, women who aren’t ready to grow up yet as far as fashion goes. The clothes available at That’s Hot can be put together to create looks from the fun and funky to the polished and sophisticated. And with top brands like Naughty Monkey, Yellow Box, Nicole Lee, Isabella’s Journey, Southern Belle and Lindsay Phillips there is plenty to choose from. Butler said her store carries more styles of Naughty Monkey shoes than any other store in Alabama. The Lindsay Phillips ballet flats and switch flops, all interchangeable footwear for the fashionista on the go, are also the No. 1 selling accessories right now, according to Butler. Not to mention the Yellow Box shoes customers may also browse through in the store. As for handbags, Butler said her prices on the Nicole Lee line out of Hollywood are typically $20 to $30 cheaper than just about any other store where you might find them. And the
Isabella Journey bags can be monogrammed to make the person receiving the bag feel extra special. Butler feels a certain amount of pride when she hears her prices are better than those of her competitors, and it extends to many of the items in her store. She said she got a call from one customer who had ordered a dress from her Web site because she had seen the same dress in Soho, N.Y., for about $85 more. “We ship all over the United States,” Butler said. “We even shipped a pair of shoes to Sweden one time. That is one reason we do such a good business, is that we can be more affordable than most. A lot of places go cheap on the fabric in hard times, but we want quality. You don’t want to buy a garment and have it tear up after wearing it one time and washing it.”
The shop is open Mondays through Fridays from 10 a.m. to 6 p.m. and Saturdays from 10 a.m. to 5 p.m. and keep selling things on the Web site at www.thatshotboutique.com.
The mission of the Sylacauga Chamber of Commerce is to provide leadership and promote the economic advancement, business climate and quality of life for the City of Sylacauga and surrounding areas. The only way to accomplish our mission is with the help of our Membership! Membership investments and membership involvement maximize the efforts of each individual member and enhance what the Chamber of Commerce can do for our marketplace and community! A dynamic city government, quality school system, city agencies and countless community clubs and organizations are working together with the Chamber of Commerce to make Sylacauga a great place to live, work and play!
Won’t you join us? 17 West Fort Williams•Post Office Box 185 Sylacauga, AL 35150 256-249-0308 249254
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THE DAILY HOME, Talladega and St. Clair counties, Ala., Sunday, February 14, 2010 — 5A
Buttons & Bows a Sylacauga standard for more than 20 years By MATT QUILLEN
continue to be a family endeavor. “It started out just children’s clothes,” Gardner said. “As my daughter has grown up, I’ve kind of grown along with her.” Formal gowns were added to the merchandise as Carly began going to proms and socials. The “Life is Good” line was added so her husband and son, along with other men, would have something to shop for. Gardner said that as her family and her inventory has grown, so has her business. She said the boutique has improved on sales every year since it opened.
Home staff writer
Start with some pink and other pastels on the walls. Add some dolls and footy pajamas. Throw in a dash of “small town” and a handful of hometown pride. Put some pictures and paintings with phrases on the walls. Make sure that “Life is Good” is clearly displayed. Sprinkle in a bunch of caps and a bunch of gowns, but no caps and gowns. And, of course, it wouldn’t be complete without a display devoted to pretty bows. Buttons & Bows Children’s Boutique has been a Sylacauga standard for more than 20 years. Owner Tammy Gardner has made it a priority to serve her customers well, growing the store and its goods as its customers grow up themselves. Janet Vawter was the first customer of the store, shopping for her daughter. Now she was in on a Tuesday afternoon to buy clothes for the next generation of her family. “The person that owns this store cares about you. Really and truly cares,” Vawter said. “I shopped for my daughter, now I shop for my grandchildren.” Gardner said Buttons & Bows moved to its downtown location about
Bob Crisp/The Daily Home
Life is good items sold at Buttons & Bows Children’s Boutique.
three years ago. She said she had already been thinking about opening a place of her own when the opportunity arose. “Twenty-three years, as of October, we have been open,” she said. “Victorian Village was going to be opened and they wanted a children’s shop.” Gardner’s former boss suggested she be the one to open the shop. “He said, ‘You need to think about this, you have always wanted your own
shop, you know all the kids in town. Why don’t you think about it?’” she said. “I had no children at the time. I made the commitment to open the business, we opened in October and then I had (her first-born) Drew in March.” The boutique has been a part of Gardner’s children’s lives, 21-yearold Drew and 17-yearold Carly, since they were born. Gardner said the business has been and will
In 2009, while many businesses struggled, Gardner again had her best year ever. “It’s all about personal service,” she said. “It’s wrapping, it’s saying that you will look and try to find something for them, because they don’t do that in department stores. I think a lot has to do with the hometown atmosphere.” Another recent edition the last few years has been the Buttons & Bows Tshirts. Each of the shirts has an original phrase with artwork by a local resident. “Those shirts are all original sayings and designs done by us,” she said. “We have had fun with that; it’s been a way to get busi-
Bob Crisp/The Daily Home
Buttons & Bows Children’s Boutique has been open in Sylacauga for more than 23 years. Owner Tammy Gardner has grown the inventory from only children’s clothing to something for everyone.
ness from all over. We are always looking for a cute saying; we just put our heads together. And then I always use local people to do the writing.” Gardner said the shirts have been a hit, with orders for them going as far as Germany. Many of the shirt’s sayings revolve around the phrase “In a small town,” such as, “The best part about living in a small town is when I don’t know what I’m doing, somebody else does.” Also, some of the shirts featured sports related or “Aggie Pride” designs in honor of the city’s high
school. The latest Buttons & Bows shirt seemed a good example to the attitude and atmosphere Gardner has built at the children’s boutique.
taurant world for 40 years, and we thought with the partnership we could open a successful restaurant,” Bowen said. “He knew the restaurant side. I knew the business side, and then the barbecue side I knew as well. So it kind of worked out really well.” Bowen said he wanted to open a restaurant offering competition-level barbecue, not like the commercial barbecue you find at other restaurants. “I had read years ago that once you first start cooking professionally, you will not eat commercial barbecue any more. I have found that to be so true,” Bowen said. “You can tell when it’s old, when it’s bad.
We want to bring in barbecue you would find on the competition circuit.” People watch shows on television about barbecue competitions, but they may never get a chance to actually taste it, Bowen said. He wanted to provide that option in Sylacauga.
“Spend your time counting your blessings, not giving complaints.” And Gardner said she still loves what she is doing. “It’s the love for doing it and the love for meeting people. That part is great,” she said. “I’ve got friends that I met though this business that are my best friends now.”
Downtown Bar-B-Que major dining option in Sylacauga By BRANDON FINCHER Home staff writer
It is hard to throw a rock and not hit a barbecue joint in nearly any part of Alabama, and Talladega County is no exception. Downtown Bar-BQue and Grill on Norton Avenue in Sylacauga opened in December 2007 with heavy competition in the area and just as the national recession was beginning, but the restaurant has managed to hang on and establish itself as one of the major dining options in downtown Sylacauga. “It’s been a lot of fun,” said co-owner Robert Bowen. “It’s hard work, but it’s rewarding. Dec. 10 was our anniversary, and we hit two years. I think something like 84 percent of restaurants fail within the first two years, and we passed that statistic, so it’s so far so good.” Bowen started and still operates Downtown BarB-Que and Grill along
Bob Crisp/The Daily Home
Robert Bowen said the restaurant’s famous rib plate is a dish he eats at least once a week.
with his wife, Melissa, and his in-laws, Barry and Paulette Clements. “I was in the corporate world for most of my business career, but I did barbecue competitions for
six or seven years prior to opening this, and we did some catering on the side, so we thought it would be a good business to get into,” Bowen said. As Bowen started to
grow weary of the corporate world, he believed opening a restaurant would be a good next step, especially with the guidance of his father-in-law. “He’s been in the res-
“It’s just not backyard cooking, and it’s not cooking for the masses. There’s been several instances when we’ve run out of food. It’s because you can’t turn it over in an hour or two. It takes all day long to cook good barbecue, so when you’re out, you’re out,” Bowen said.
See Dining, Page 6A
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Sylacauga’s Downtown Bar-B-Que and Grill has been open for more than two years at its location on Norton Avenue. Pictured are three-quarters of the restaurant’s ownership, Melissa Bowen, seated, Paulette Clements and Robert Bowen.
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6A — THE DAILY HOME, Talladega and St. Clair counties, Ala., Sunday, February 14, 2010
Dining From Page 5A
Both Robert and Melissa Bowen were raised in the Sylacauga area, and their four children go to school in Sylacauga. They all enjoy the small-town atmosphere and people. The restaurant does not serve alcohol in order to maintain a familyfriendly ambiance, which
is embraced by the family/owners as well as the staff, many of whom have become like extended family members, Bowen said. “We’ve had a great response from repeat customers. You gain their loyalty, and they keep coming back. That’s one of the things we live on is repeat business, and the customers have just been very
loyal. I think that’s what helped us through the second year.” Bowen said it’s hard for him to pick a favorite off the Downtown menu because he will eat any of the dishes listed, even the popular potato and pork meals, despite not being a big fan of potatoes. When pressed, he goes with the barbecue ribs which he
eats at least once or twice a week. Bowen said the restaurant does have growth plans, but they want to wait until the timing and the economy is right to expand. “We’ve actually talked about opening a location in Alex City, but it’s so hard for the four of us, logistically-wise, to keep
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After 55 years the Childersburg Dairy Queen
• 24 Hour Service Dept. Fianancing Availab • Commercial le • Residential
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level of service and quality food at Downtown, which should suit Sylacauga residents just fine. Bowen said, “It’s very fun and very rewarding. The customers are great. Thanks to the customers for their continued support. When it was slow in May and June this past summer, people kept coming in.”
first
Marble City Pharmacy
Hwy. 280
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this place running with four kids in school and a family and two jobs,” Bowen said. “We have people ask us about doing it all the time. We have at least 10 different families that drive from Alex City to here every week just to eat.” So for right now, the Bowens and Clements will just focus on keeping a high
280 By-Pass • Sylacauga, AL 35150
Buy Here – Pay Here JOHN DUNN KAYRA BRYANT CHERYL STUDDARD JOEY BRYANT
Business (256) 249-3999 Fax (256) 207-1413
For all first time tax customers! Let us help you make tax season less stressful this year, Come by and see us TODAY!
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518 No. Broadway Ave., Sylacauga, Al 35150-2152
256-249-8835
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Downtown Sylacauga 245-6727