Uisce Éireann introduces a new brand identity

Uisce Éireann is the new name for Irish Water, Ireland’s public water authority dedicated to helping communities to thrive by delivering water services for Ireland. The name change came into effect in January, in line with the provisions of the Water Services Amendment Act 2022, which confirmed Uisce Éireann as the standalone publicly-owned utility with full responsibility for the delivery of all public water services in Ireland.

The new brand identity reflects Uisce Éireann’s vision of a sustainable Ireland where water is respected and protected and offers a new opportunity to communicate with the public about the vital services it provides.

Orlaith Blaney, Director of Corporate Affairs, Uisce Éireann, commented, “We are proud to be taking the next steps in our journey as Ireland’s standalone public water authority. We know from our own surveys, and also in research carried out by the Water Advisory Body, that there is still work to be done in informing the public about our critical role in providing safe drinking water, protecting the environment and supporting Ireland’s economic growth and development. Our priority is public health, and in order to ensure the public know who to contact in the event of an issue about their water, we will be communicating more proactively on radio and on television in June this year.

“Uisce Éireann is leading the delivery of water services for Ireland and all this entails. We are investing €1.2bn in 2023 to address water and wastewater infrastructure deficits to bring our water services up to standard for a modern growing economy and to ensure a sustainable supply of water in the future.”

The new brand identity features a dynamic “stream” reflecting the flow of water and the circularity of nature, and it re-enforces visually Uisce Éireann’s stated vision for a sustainable Ireland, where water is respected and protected, for the planet and all the lives it supports.