RUBBLE MASTER RAMPS UP ITS NORTH AMERICAN STRATEGY

After nearly 20 years in the North American market, an Austrian manufacturer of material processing equipment appears poised to step it up a notch.

With a new managing director for the Americas and a recently opened retail location in Texas, Rubble Master expects to make waves in the North American crushing and screening space.

Jackson McAdam, a former CAT Power Systems executive, was recently hired to head up the company’s sales and operations in the United States and Canada.

Jackson McAdam said, “the RM 70GO! and RM 90GO! are 53,000-lb. and 64,000-lb. machines. They are perfect for the contract crushing market.”

Strategic Planning

After a lengthy COVID-19-related delay in Europe, McAdam arrived in the United States in April. Previously he held positions with Caterpillar and Caterpillar dealers in both New Zealand and Ireland. He also served seven years as Power Systems director of the Cat dealer in the Russian Far East.

McAdam said Rubble Master’s current strategy in the United States began taking shape in 2019 when the company purchased Maximus Crushing and Screening.

The Maximus’ line (now ) includes a larger class of both crushing and screening machines with the resulting combination allowing Rubble Master, a company previously focused on compact machines, to offer a full line of equipment for the first time.

“Once we became a full-line supplier, we needed to look at our distribution,” McAdam said.

He added that their analysis showed that Rubble Master had developed a fairly strong distribution network on the East Coast of the United States, had made some progress on the West Coast, but had little or no business in mid-America.

“Further analysis showed that Texas was by far the most active market in the U.S. for both crushing and screening,” he said. “From that, we arrived at Texas being the center of our operations for North America.”

The new retail facility, located in Ennis — just outside Dallas — will serve customers in Texas on a direct basis. In addition to this, the company will continue to expand its dealer base throughout the rest of the United States and Canada.

Jackson McAdam, a former CAT Power Systems executive, was recently hired to head up the company’s sales and operations in the United States and Canada. Whole New Ballgame

“Previously we had a very grassroots approach in terms of distribution. Now, as we have evolved into a strong full-line supplier, we are seeing interest grow from major dealers around the country.”

Some of those new “major dealers” that have taken on the Rubble Master line include Century Equipment, a Case dealer in the Rocky Mountain region based in Salt Lake City, and James River Equipment, a John Deere dealer with branches in Virginia and West Virginia.

McAdam said he expects the network expansion to be at the rate of about two to three dealers per year.

“Word is getting out,” he said. “We are now offering the tools that other major suppliers offer, like floor planning and other dealer incentives.”

In addition to an overhaul of the distribution network, the company is focusing on the supply side as part of what the company calls its “localization project.” This means that in addition to the current system where parts are available on an overnight basis from the company’s parts hub in Memphis, by mid 2022, key parts will be manufactured in the United States.

Putting Waste to Work

Part of Rubble Master’s mission is education. McAdam said there are many contractors not currently recycling materials and missing the opportunity to make money in doing so.

“There is so much recyclable product out there waiting to be processed,” he said. “In many cases, it is a matter of education. We’ve seen that some contractors have enough material in their yard to justify the cost of a machine. Not only can they then process their own product but they can go on to make more money processing materials for others.” 