Project Partners:
ENGINEERING ECUADOR’S FUTURE
WITH VITAL
INFRASTRUCTURE
PROJECTS Etinar engages in the kind of high profile building works able to transform cities and the lives of thousands of Ecuadorians
COSTA BRAVA BUILDING
Written by Mateo Rafael Tablado Produced by Jassen Pintado Interviewee Guillermo Jouvin, CEO for Etinar S.A.
E
tinar’s history traces back to 21 September 1973, when it was registered by engineer José Macchiavello Almeida. The company’s main goals are engaging into civil engineering and public infrastructure projects for urban and rural areas. However, it didn’t take long for the company to add another purpose to its agenda: to engage in important projects, the kind that drive a positive change within the area they are built. Etinar works for three main sectors: public works, private investors handed turnkey projects, and also as developers and marketers for its own projects, delivering mostly residential properties to end users. Company structure allows Etinar to take part and deliver in different kinds of projects (industrial, housing, large buildings, commercial, public works) from different angles, acting also as consultants to thirdparty design/architecture studios, managing projects from finished designs or designing from scratch with its own specialised staff. “Our company deals with
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managerial and technical infrastructure, enabling us to design any kind of project. We build and then we market; these are the company’s strongholds,” comments Guillermo Jouvin, CEO for Etinar. Jouvin graduated in Business Administration from Eckerd College (USA) and afterwards earned an MBA from Universidad Técnica Federico Santa María (Ecuador). Since joining Etinar in 1999, he has been in charge
of financial planning, management, finally becoming general manager 16 years ago. Previously, he worked for La Universal’s confectionery business and in different positions for La Reforma, which used to be Ecuador’s largest toilet paper company. Projects of unique significance Etinar is usually engaged in the kind of projects that will shape or re-shape a certain area or city,
PT. SANTA ANA (GUAYAQUIL)
“THE BOARDWALK BECAME A LANDMARK AND CORNERSTONE OF AN URBAN REGENERATION MOVEMENT IN GUAYAQUIL, THE REST OF ECUADOR AND IN OTHER SOUTH AMERICAN CITIES ” – Guillermo Jouvin, CEO for Etinar S.A. latam.businesschief.com
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FLOPEC HEADQUARTERS (ESMERALDAS) projects with uniqueness, such as: • UNASUR building (Union of South American Nations, in Quito). A historical high-complexity project with unique architecture and engineering. The project was built in 2014 in the “Middle of the World City”, near Quito, with an outstanding 164 ft long cantilever with no support beams at
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all, the second largest of its kind in the world. “This was undoubtedly a major challenge, which is why we we got involved. We were attracted by the building’s complexity. We are the only construction company in our country and South America that has ever built something like that,” Jouvin remarks. • Malecón 2000 (Guayaquil).
CONSTRUCTION
BARCELÓ SALINAS HOTEL The beautiful boardwalk along the Guayas River was developed along with the city council (at the time led by now deceased Mayor León Febres Cordero) during very tough times for Ecuador’s economy. “The boardwalk became a landmark and cornerstone of an urban regeneration movement in Guayaquil, the rest of
Ecuador and in other South American cities, afterwards,” Jouvin states. • Hotel Barcelona (Salinas). Ecuador’s traditional middle-class summer seaside resort increased its reputation as new infrastructure projects transform the city into an important leisure destination.
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ETINAR S.A.
MALECÓN 2000 (Guayaquil boardwalk)
“WE TRY TO REMAIN AT THE CUTTING-EDGE OF CONSTRUCTION PROCESSES” – Guillermo Jouvin, CEO for Etinar S.A.
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CONSTRUCTION
A focus on housing For company-driven projects, Etinar is in charge of design, engineering, marketing, financing and sales. These constructions are aimed mainly toward housing developments, also benefitting other sectors such as healthcare and hospitality. Outstanding projects include: • Terranostra (Guayaquil). Terranostra offers 1,200 units for middle-class families, with prices in the US$120,000 to $380,000 range. The complex includes a shopping centre, artificial lakes, social club and sports courts. A hotel will be built inside its confines. Terranostra is currently at 60% completion. • Ágora (Guayaquil, under construction). Ágora will consist of four towers: one for residential and corporate use, the second for doctor offices and healthcare-related services, the third for a hospital, and fourth for a hotel. The mixed-use complex is located in one of the city’s most prominent areas.
Etinar S.A. Founded in
1973 • Portonovo project (Portoviejo): This project was born after an earthquake hit Portoviejo in 2016. It consists of 1,100 units for lower middle-class to low-class families. In-house IT Each of Etinar’s departments and procedures are supported by cutting-edge digital technology. The company’s IT staff has developed custom-made software for operations control and other purposes. For every project, the system enables project supervision, measuring progress and establishing comparisons with cost
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MALECÓN 2000 (Guayaquil boardwalk)
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CONSTRUCTION
projections. Other functions allow 20-year (or more) partnerships. Holcim timetable planning and advance is not only Etinar’s best concrete orders for building materials. supplier, but also Ecuador’s as a Etinar is also supported by whole. With Adelca, steel producers its own software for managerial (and suppliers), the company has processes such as HR management, established certain reciprocity, as billing, supplier management Etinar constructed the new steel plant and logistics, among others. in Milagro, and mid-term agreements “I would say that construction with Adelca guarantee Etinar’s steel does not evolve that supply for certain much in account of time periods. constructions systems Local suppliers and methods; but as include specialised a company we try manufacturers remain on the cuttingand installers for edge of construction power grids, glass, Number of processes,” aluminium, paint and employees at Jouvin adds. other furniture. These Etinar S.A. The company subcontractors chooses to work with have been brought prefab structures, minimising in-site to large projects by Etinar, and work. Etinar has cranes, tractors and after good results, lasting alliances other machinery, which allows for a and partnerships have been 40% increase in efficiency, reducing established, allowing these local timetables to complete constructions. vendors to grow their operations.
2,500
Synergy with suppliers Etinar has nurtured lasting relationships with its suppliers, which has resulted in a positive outcome for
Countrywide footprint Most of the projects involving Etinar have been built in Guayaquil, Ecuador’s largest city and the most
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JOSÉ MACCHIAVELLO AND STAFF AT THE UNASUR HQ CONSTRUCTION
“WE WANT TO MAKE A BETTER USE OF OUR INFRASTRUCTURE AND ABILITY BY DEVELOPING PROJECTS WHICH WILL ALLOW US TO EARN INCOME IN A LINE DIFFERENT FROM OUR CORE BUSINESS” – Guillermo Jouvin,CEO for Etinar S.A.
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important regarding commercial activities, and also where the company’s headquarters are located. Nevertheless, Etinar’s proficiency is also displayed in a number of projects over Ecuador’s geography, in cities such as Samborondón, Milagro, Quevedo, Salinas, Playas (General Villamil) and Quito (the country’s capital), among others. Recently in the port of Esmeraldas, the company completed the new headquarters for FLOPEC (Ecuador Oil Fleet), located on the city’s boardwalk. Up until today, all of Etinar’s
completed projects are located on Ecuadorian soil, though the company is currently seeking opportunities in nearby countries such as Peru and Panama. Skilled staff with up-to-date abilities Etinar prioritises skilled personnel in every category, with requirements constantly updated according to each specialised task the company undertakes. The company has provided financing to graduate and postgraduate studies, and staff are
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RIO PORTO PROJECT
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enrolled in courses and seminars about new products, techniques, finance and managerial duties. The road ahead The present and future create a very interesting outlook for Etinar, as several projects are due for completion before 2018 comes to an end, such as the medical centre building in Avenida del Bombero (Guayaquil). The first of the four Ágora towers will be completed and construction of the second tower will begin, as well as planning for the tower destined to become an hotel. Other projects to begin construction in 2018 include the shopping centre located inside the Terranostra housing complex, and also a large part of the Portonovo project is to be completed in the city of Portoviejo. Further down the pipeline are other high-profile projects for Etinar. One of them is the middle-class
housing project in San José, near the Spondylus scenic route. Another very important project is related to the Daular Airport, in Chongon – this will actually become Guayaquil’s new airport, making the hotel inside the Terranostra complex a key project, due to its proximity to the new airport’s site. “As soon as we find out construction for the new airport has begun, we will start planning on the hotel and its promotion,” Jouvin comments. The company’s top priority for the upcoming decade will be developing its own projects to generate income, easing the company’s subsistence during economic slumps. “During these 10 years we want to make a better use of our infrastructure and building ability by developing projects which will allow us to retain a rental share, beginning to earn income in a line different from our core business,” Jouvin concludes.
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Av. Francisco de Orellana y Alberto Borges Guayaquil, Guayas, Ecuador, 090506 Tel. +593 4371-0810 www.etinar.com